Beginner Guides / Content Marketing

How Often Should You Blog? (Here’s Your Magic Number)

Unsure how often you should blog? This post covers the questions you need to ask yourself before plotting your editorial calendar.

Candice Elliott December 29, 2022
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Daily, weekly, monthly? When it comes to blogging frequency, there isn’t a one-size-fits-all answer. Several factors will determine that; your genre, your inbound marketing strategy, your target audience, your business goals, to name a few. So you can see, “How often should I blog?” is not an easy question. We can’t answer it for you, but we can lead you to the correct response for yourself and your blog content.

Blogging Is a Business

All bloggers have gotten comments from friends, family, and strangers about how easy blogging for a living must be. Everyone and their brother read The 4-Hour Workweek and seem to think that’s probably how much work you do as a blogger.

Oh, and you do it while lounging on a beach drinking an adult beverage from a coconut of course. We all know that isn’t true.

Blogging isn’t exactly like being down the mines, but in its own way, it is hard work no matter what metric you use to measure it.

Running a blog is running a small business. And, of course, content creation is only part of what you do.

And blogging takes more than four hours per week. In fact, the average blog post takes almost four hours to write, a number that has steadily increased over the years.


So keep that number in mind when deciding on your posting frequency. You only have so many hours in a day to create new content, especially if you’re still working a 9-5 job in addition to blogging.

How Often Should I Blog?

Most industry experts agree that you should blog at least two to four times weekly to maximize your site’s growth. I’ve talked to site owners who publish up to twice per day without diminishing returns.

When we ask ourselves, “How often should I blog?” there are several areas of consideration. Many marketers use blogs as one avenue to raise brand awareness with educational content.

We’ll take a look at each of them so you can best answer this question for yourself.

Your Subject

We’ve talked a lot about the importance of finding a niche, and that it’s the first thing to consider when answering the question “How often should I blog?” 

If your niche is lifestyle blogging, a daily blog might be appropriate. You’re sharing your day-to-day life with readers and subscribers.

The same is true of a political or news blog. Those worlds move fast, and if you’re going to create relevant content and a quality blog, it has to be up to the minute.

For example, the top political blog, POLITICO, posts 27 times per day.

political number of times it posts daily stat

If you run a cooking blog, daily is not as relevant. Even people who love to cook probably don’t cook a brand new meal every day of the week, and if they do, they surely have more sources for recipes than just your blog.

If your topic is an in-depth one, your readers will likely benefit from longer posts.

You can’t explain quantum physics in 500 words or less.

And it would be asking too much of all but the most prolific creators to write daily posts consisting of many thousands of words.

Your Time

Above all, you need to post high-quality content, and that takes time. Great content that’s published once a week is better than subpar content published often.

As we saw above, the average post takes about four hours to write. Writing content worth reading might take much longer.

How much time can you devote each week to creating valuable content for your readers? How long does it take you to write good content?

Some people can write faster than others, just as some people can run faster than others.

Caution: Anyone can bang out low-quality content regularly, but people will unsubscribe, and your organic traffic will tank.

The Lifespan of Your Content

We all know that the quality of your content is paramount but what’s the lifespan of a blog post? The more evergreen your content, the more life you can get out of it and the less post frequency (to a point) you can get by with.

On average, blog posts have a lifespan of two to three years.

Evergreen means the blog remains relevant over time.

For example, in the realm of beauty blogs, a popular genre, the How to do the Oil Cleansing Method, would be an example of an evergreen post.

The oil cleansing method is a way to wash your face. The method consists of four steps, and those steps don’t change.

You can see some of the top-ranking posts in the SERPs are dated as far back as 2016:

dates from ranking posts several yeas old in the serps

As long as your post remains relevant to the search term, Google may rank your post indefinitely. Non-evergreen content can get an SEO boost and another few months or years of relevance with an update.

When you have writer’s block or need an infusion of traffic quickly, going back through your successful older posts and giving them a little polish can be a good solution.

Further Reading:

Your Goals

I’m going to make the crazy leap that at least part of the reason you started a blog was to make money. Nothing wrong with that at all!

One way to make money is to increase site traffic. Publishing more often gives search engines more chances to find your site and drive traffic to it.

Social media loves new blog content, too, because it burns through so much every single day. How many times a day do you share things on social media sites? Exactly. People like sharing things via social media, giving them content to share and encouraging them to share it.

The same is true if your blog income is from affiliate marketing. Creating more content, lists, reviews, and Top Tens gives you more chances to sell the things you’re blogging about.

Tip: Your content calendar should support your content marketing goals.

Your Audience

Take a look at your analytics and your audience engagement. A high level of audience engagement and loyalty often comes in part from frequent posting.

Do you want people coming to your site daily? Then your content has to become part of their daily routine. That’s a big ask, admittedly, but think of the sites that you visit every day and take some inspiration from them.

Most of us have sites we check first thing in the morning, during our lunch break, and before we go to bed at night. How often do those sites post new content?

There is the risk of creating audience burnout, though.

I’m subscribed to a few YouTube content creators, and I get notifications when they post fresh content. But some post so frequently that I get annoyed by the constant notifications and stop bothering to check in.

Now, YouTube does limit this:

Only three notifications go out per 24 hour period, no matter how many videos they post. However, if If you notify subscribers on your email list, there is no such limit, and too many email notifications can irritate people.

Pleasing Google

Like it or not, bloggers live and die by Google and search engine optimization. Google is in the business of giving its users exactly what they’re looking for.

It falls to you as a content creator to give Google what Google wants to give its users:

google quality guidelines from its website

Google is looking to provide searchers with the best information to match their queries. Several factors, including high-quality content, determine this.

Takeaway: If you can do it, readers will find you and stick around. Compared to a similar site with much less content, Google will rank yours higher.

Another thing Google looks for is the date content was posted. Posts not considered to be evergreen content will fall outside Google’s definition of value because it will no longer be relevant to a search term.

So what Google wants from you is a steady stream of valuable content for the algorithm. Post consistently (more on that below), tie your recent articles to other high-value sites, and update older material, so it continues to provide useful information.

Questions to ask according to Google:
Is the information in this piece of content trustworthy?
Is the author an expert or "knowledgeable enthusiast?"
Is the content designed to match what users want to know?
Is the article free of errors?
Is the content original or rehashed from other sources?
Would you bookmark this content for future reference or recommend it to a friend?

Finding Your Frequency

When you consider everything above, you should have at least a rough idea of how to answer the question, “How often should I blog?” Here are some additional things to consider to help further refine your answer and find your frequency.

Consistency is Key

Consistency is more valuable than frequency in many areas of life, including a blog posting schedule. I have given up on many a blog or podcast I enjoyed because new content was hit or miss.

People are much happier with new content released once a month on the same date than with more frequent content released with no discernable pattern.

Even posting at the same time is important and another way to boost your consistency.

When creating a content marketing strategy and publishing schedule, decide on the realistic number of posts per day, week, or month that you can consistently stick to.

If you find that you can do more, start increasing the number of posts slowly while maintaining consistency. It’s better to give people more than they were used to getting than to take away the amount they were getting before.

Read this thread on using the 30-for-30 plan to build a daily blogging habit. 👇🔥

Can You Grow Your Staff?

Are your readers clamoring for more content, but you don’t have the time to give them what they want? That’s a good problem to have!

If you’re making some money and the only thing holding you back from making more is your lack of time to write new blog posts, it might be time to hire some help. Get on LinkedIn or Upwork and start looking.

Either for a writer or someone to handle other aspects of the business so you will have more time to write.

Look at Your Competition

Even the nichiest of niches have competition. How many new blog posts per week do your nearest competitors post? How many do the biggest blogs in your niche post?

You don’t have to match them post for post, but you don’t want to be too far outside the numbers they’re doing either.

Wrapping It Up: How Often Should You Blog To Make Money?

A lot of the content I write doesn’t give a direct answer. That’s not me trying to be evasive or make you “work” for it.

The questions in much of my writing genuinely don’t have a single answer that works for everyone. If you asked me how long to boil dry pasta, the answer is straightforward, nine to eleven minutes.

But when I’m asked, “How often should I blog?” it’s less obvious. And like you, I want to provide value to my readers. So I hope my content can give you the framework to find what works best.

But I know sometimes you just want an answer. Well, according to Hubspot:

Publishing two to four times per week provides the highest results in terms of both traffic and conversions across both B2B and B2C sites large and small.

So there you have it. The sweet spot is two to four quality posts per week. Curious to know more? Check out our article about content development.

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