Content Marketing

9 Clever Affiliate Marketing Website Examples

Sometimes it's better to learn from others. Our list of affiliate marketing website examples will show how to make your website a success.

Gene Schleeter May 27, 2022
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If you’ve been following Lasso for a while, then you know that we are obsessed with affiliate marketing (it’s kind of our whole thing). We’re also obsessed with teaching others how to be successful affiliate marketers.

It’s one thing to tell someone about a concept, but it’s a whole other thing to show it in action. That’s why we’ve compiled a shortlist of successful affiliate marketing website examples. We’ve gathered sites in different sizes and niches, so we have a variety to learn from.

No matter what level of an affiliate marketer you are, you’ll learn something from the sites on our list. Let’s dive in.

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Huge affiliate marketing website examples (>1,000,000 monthly visitors)

These sites are the monsters that every beginner affiliate marketer wants to become. They have millions of monthly visitors and are making north of seven figures in annual affiliate commissions. These sites likely have investors, corporate hierarchies, and content production teams.

In short, if you’re an affiliate marketer, then this is where you want to be one day.

Wirecutter Affiliate Website Example Homepage


At a glance:

Niche: Electronics, gadgets, and home products

Monthly Visits: 10.6 million

Domain Rating: 94

Backlinks: 2 million

Wirecutter is the archetype that all affiliate marketers want their sites to become. It’s lean but it also has a broad focus. Also, the entire site revolves around their affiliate offers.

Brian Lam founded the Wirecutter in 2011. Five years later, in 2016, the New York Times acquired it for 30 million dollars.

What they are doing right:

From the beginning, Wirecutter did things differently from how affiliate marketers have done them in the past.

Rather than write a bunch of costly info content, and use that to drive traffic to their money posts, Wirecutter posts product reviews almost exclusively. And, for the rare info content they publish, you’ll find they’ve stuffed it full of affiliate links.

This approach has helped them focus on the user experience. When they were first starting, their product reviewers didn’t know which products had affiliate links, so they had an air of impartiality. They built their users’ trust, and they created a user experience that doesn’t rely on answering questions.

Wirecutter has established itself as a destination to choose a product. You won’t see any display ads on their site, and their product lists don’t have any SEO-related fluff. When a reader goes to Wirecutter, they know they’re going to be sold to, and that’s what they want.

How they make money:

As we’ve said, Wirecutter makes money almost entirely from recommending Amazon affiliate products. It also likely brings in a modest amount of subscribers for The New York Times.

Wirecutter started as a tech/gadgets blog but has branched into almost every product-heavy niche. They’ve become so synonymous with choosing products that they have brokered lists on Amazon, which earn them commissions. They are one of the most active members of Amazon’s affiliate program.

What you can learn from them:

There are countless things you can learn from Wirecutter, and that’s why people tend to copy them so heavily. I’d like to focus on two areas.

First, Wirecutter looks excellent. It’s sleek and simple, and their products stand out. Their display boxes are the envy of every affiliate partner in the world. When you read their content, you’ll notice some sidebar content at the top, but none as you get into the body of the article. They don’t want anything to take away from their product recommendations.

The other thing you should take away from Wirecutter is that investing in your content is paramount to your success.

Wirecutter has dozens of categories and thousands of individual product reviews and roundups. And all of their content is expertly researched, written, and edited. That didn’t come cheap.

Brian Lam knew that if he invested heavily in content upfront, then he would build a loyal readership and make a lot of money in the long run.

If you want to copy what Wirecutter has done and emulate its success, then you need to be willing to invest the time and money upfront to create as much high-quality content as they have.

Do you want your site to look like Wirecutter? Lasso can help make it happen.

NerdWallet Affiliate Website Example Homepage


At a glance:

Niche: Personal finance

Monthly Visits: 16.4 million

Domain Rating: 89

Backlinks: 12.9 million

NerdWallet is a finance site that provides tools and guides to help its users take control of their finances. It was founded in 2009 by Tim Chen and Jacob Gibson, and it’s one of the most trusted personal finance sites in the world.

What they are doing right:

In the beginning, NerdWallet was a simple credit card comparison tool. It showed users credit cards that they’d be likely to qualify for, along with the perks and terms for each.

Now, NerdWallet has a suite of tools for different financial needs. They have comparisons of different credit cards, banks, insurance companies, and more. They also have various calculators on their site to help you calculate things like mortgage payments, debt consolidation, and investment savings.

Their visitors come for the tools and get directed to the best offers. NerdWallet has built a brand by providing solutions, all of which include high-ticket affiliate offers.

How they make money:

If you’re looking for a credit card with great cash back or airline miles, NerdWallet will quickly point you in the right direction. They’ve solved your problem and made money in the process.

They also offer helpful guides, which are necessary to stay relevant in this competitive niche. However, the nature of this industry is that solutions require products, which NerdWallet is happy to recommend. You’d be hard-pressed to find a page on their site that isn’t monetized.

What you can learn from them:

First, NerdWallet provided a tool to their audience that solved a problem in this niche. Not everyone qualifies for the best credit cards, so roundup posts aren’t very helpful.

By tailoring their content to the specific user’s needs, they can build a satisfied audience and maximize their earnings.

NerdWallet also maximizes its potential earnings by directing every bit of its traffic toward affiliate offers. Whether you’re reading info content, product comparisons, or using their calculators, NerdWallet will recommend a solution to your problem.

Takeaway: Almost every post is monetizable. It’s up to you to find an angle.

PC Part Picker Affiliate Website Example Homepage

PC Part Picker

At a glance:

Niche: Desktop computer components

Monthly Visits: 2.7 million

Domain Rating: 75

Backlinks: 5 million

I love PC Part Picker. It’s a simple site built by insiders to serve a niche market.

If you’ve ever built a custom desktop PC, you know that there are a lot of compatibility conflicts between different internal components. If that sounds complicated, it’s because building computers is complicated.

PC Part Picker simplifies the whole process. You choose necessary components from curated lists, and it will tell you if there’s a conflict.

What they are doing right:

First, everyone I know who builds computers uses this website. They have a near monopoly for PC builders to check compatibility.

The reason so many people use this site is that it knows its audience. If you asked any PC builder to design a tool to check if desktop components were compatible, it would look like this.

That doesn’t mean it’s not a sophisticated strategy. PC Part Picker shows you which components work together and where to buy them. Not only that, but it has price alerts, which tell you when a component is on sale. That ramps up buying urgency and almost guarantees conversions.

How they make money:

Besides their system builder and price alerts, PC Part Picker has curated system build guides. These guides tell you the total cost of a PC build and link to all components. It makes it easier than ever to see how much money you’ll need to spend and where to spend it.

What you can learn from them:

All PC Part Picker’s monetization strategies follow a simple pattern: tell the audience what to buy and show them where to buy it.

You can implement this approach in most niches. For example, let’s say you have a site about cycling. You probably have a post about the best commuter bikes, but do you have a guide for the best cycling setup for under $2,000? Does it include everything your reader needs, like a helmet, shoes, gloves, shorts, heart rate monitor, etc?

Of course, it would be great to build a tool that’s useful to your users. However, the most important strategy you should steal from PC Part Picker is knowing your audience and recommending a total solution to their needs.

Medium affiliate website examples (>100,000 monthly visitors)

These are very successful affiliate marketing site examples that aren’t quite as incredible as those mentioned above. The level of success here is attainable for most affiliate bloggers, as long as you put in a lot of time and effort. A bit of luck helps as well.

Dating Advice Affiliate Website Example Homepage

Dating Advice

At a glance:

Niche: Dating and Relationships

Monthly Visits: 222,000

Domain Rating: 78

Backlinks: 8.2 million

It’s well known in digital marketing circles that dating, gambling, and cryptocurrency are the most competitive niches. They’re also the ones with the highest association with spammy site practices.

Dating Advice has carved out a place in this niche by bucking the stereotype. They display their credentials at the top of the homepage, and their site is designed like a popular news organization.

Instead of cramming their site with display ads and affiliate links to shady sites (which offer high commissions), Dating Advice features helpful articles, longer sales funnels, and a display of authority.

What they are doing right:

Dating Advice does a great job of proving that their readers can trust them.

Sure, they have lists of the best dating sites, but they also publish news, political content, and studies related to various dating topics. They’re showing their readers and search engines that they’re legit by using first-hand sources.

How they make money:

Due to the nature of their content, almost everyone who visits their site is interested in dating, and probably online dating.

Their navigation bar has a tab called “Reviews,” which breaks up their favorite dating sites based on sexual orientation. When users select their preferences, they’ll find a list of sites that fit their criteria.

Like NerdWallet, Dating Advice separates users into buckets based on their lifestyles. They then recommend products that are helpful to those segments of their audience.

The dating niche is crowded for a reason; the payouts are super high. These lists convert, and I’d bet they make more from each list in a day than many affiliate sites make in a year.

What you can learn from them:

Again, you need to know, and in this case respect, your audience. There’s no way a dating site could provide a solution that works for every single adult in the country, so they’ve chosen to divide and conquer.

Dating Advice Affiliate Website Example Blog Post

Another thing you can learn from Dating Advice is how to prove your credibility. They showcase the publications they’ve been featured in on the top of the home page. Dating Advice also has these credentials in the sidebar for their content. They refuse to let people forget how legit they are.

Depending on your niche, you don’t need to take it that far, but don’t be afraid to brag about how awesome you are.

Tip: If you have certifications relevant to your industry, or you’ve been featured on a news site, or even if you just have years of experience using your recommended products, make sure your audience knows about it.

This Is Why I'm Broke Affiliate Website Example Homepage

This Is Why I’m Broke

At a glance:

Niche: Gifts and gadgets

Monthly Visits: 1 million

Domain Rating: 70

Backlinks: 208,000

This Is Why I’m Broke could have been in the larger site section, but I placed it here because of how realistically achievable this level of success is. There’s no real secret formula here. They recommend products that people will like, and people buy them.

This site is a testament to the power of sharability. Most of the products they share aren’t as useful as they are fun. Does anyone need a cheese printer or full-face sunglasses? No, but they are fun to give as gifts.

This Is Why I’m Broke is the internet’s version of Spencers Gifts, except instead of selling products they promote affiliate offers.

What they are doing right:

I’ve often seen people mention this site is on social media. They tag their friends and comment things like, “Don’t you think this would be perfect for so-and-so?!”

Affiliate marketers tend to think of social media after their site has been established. However, This Is Why I’m Broke is tailor-made for social shares, and it pays off. They have over 300k followers on their Facebook alone. Social proof is a great way to build trust within your audience.

How they make money:

This Is Why I’m Broke is so sharable because their offers are constantly rotating. Today their top product is a DBZ Goku Spirit Bomb lamp (which I’m buying). Tomorrow it might be a bath mat with a face or a floating tennis court.

Having a constantly changing slate of affiliate offers keeps their audience coming back. They start by scoffing at the ridiculous products, and before they know it, they are the proud owners of a set of floating coffee mugs.

What you can learn from them:

Keep your site fresh! You don’t have to upload new affiliate content every day but publish content in a format that your readers can depend on.

Whether you publish a new article monthly, weekly, daily, or hourly, make sure to stay consistent. Search engines like it, and so will your readers.

The Adult Man Affiliate Website Example Homepage

The Adult Man

At a glance:

Niche: Men’s fashion and lifestyle

Monthly Visits: 326,000

Domain Rating: 35

Backlinks: 28,000

The Adult Man is a men’s interest blog covering fashion, grooming, fitness, and more. What appears on its face to be a site about how to be masculine is actually a review site for men’s products.

Since being founded in 2016, this site has grown to get hundreds of thousands of monthly visitors. It is most likely run by a small team or even a single owner with the help of freelancers.

The Adult Man is an excellent example of a successful affiliate site because its approach is simple and clean, but they have produced enough content to have great results.

What they are doing right:

Most of the sites on this list have a lot of backlinks and a high domain rating (the metric Ahrefs assigns to sites to establish their authority). The Adult Man has a DR of 35, which is very achievable.

Three hundred twenty-six thousand monthly visitors with a DR of 35 is impressive and achievable only with excellent keyword research.

All of the content on The Adult Man is highly targeted for buying-intent keywords. Their guides are oriented toward product-based solutions, and they’ve placed a lot of emphasis on gear roundups. Their content is optimized for making as much money as possible per visitor.

Also, let’s talk for a moment about site structure. A well-designed website will follow a silo structure, where similar content is divided into different hubs and categories.

This type of structure makes it easier for readers to find content that they find interesting. It makes it easier for search engines to understand what your site is about, which will increase your organic traffic.

The Adult Man Affiliate Website Example Category Page

How they make money:

As I said above, The Adult Man targets high-buying-intent keywords, produces content around those keywords, and organizes their content into logical categories.

This strategy is simple, and it helps their readers find the content they like. It also increases the likelihood that a reader will convert since it increases their time on the site.

The Adult Man has also done a great job optimizing its content. Its gear roundups feature product display lists right after the intro to the article.

Many readers don’t care much about your opinions; they just want to see what products you’ve chosen. Listing the different products at the beginning of your content allows those readers to convert quickly. I’ve done it on my sites, and my conversion rates have increased by up to 20%.

What you can learn from them:

The Adult Man is proof that if you build a site that is targeted, sleek, and easy to navigate, you don’t need to spend all of your time link building to establish a successful business.

Yes, they do have a lot of backlinks and likely have a budget dedicated to building more. However, it’s not their primary focus.

Their content is clean and helpful but designed to get referrals. Their displays look great, they have red buying buttons (which can also increase conversions by over 10%), and they push their offers multiple times per article.

The Adult Man’s success could be duplicated in almost any niche.

Take a thoughtful approach to publishing content, optimize your site for your audience, and the money will come naturally.

Small affiliate marketing website examples (<10,000 monthly visitors)

These niche sites are smaller relative to the other sites on this list. However, most of them are one-person operations, perhaps with the help of a team of freelancers or consultants.

This section shows what is easily attainable in affiliate marketing: a full-time source of income and independence for those willing to put in the work.

Making Sense of Cents Affiliate Website Example Homepage

Making Sense of Cents

At a glance:

Niche: Personal Finance and Side Hustles

Monthly Visits: 31,000

Domain Rating: 72

Backlinks: 312,000

Making Sense of Cents is a great example of what a successful authority site looks like when one tenacious person runs it. Michelle Schroeder-Gardner has built a reputable personal finance blog and established herself as an authority in an ultra-competitive niche.

This site covers the gamut of personal finance, including how to make money online, get a new job, start a business, and become a money-saving expert. Each of those areas has high-ticket affiliate offers available, which is why this site is likely making Michelle a lot of money.

What they are doing right:

Michelle and Making Sense of Cents are feeding each other’s success. The better the blog performs, the more of an expert Michelle becomes in this industry, and vice versa. This is why putting your face on your site can be really helpful.

This site is also a great example of giving away value for free to build an enthusiastic audience. Making Sense of Cents has a lot of helpful content that isn’t optimized for monetization. But giving away that value upfront will yield dividends in the future.

What Making Sense of Cents has done the best is build a community. Its email list has a lot of subscribers, and its Facebook group has over 16,000 members. That community is worth more than fast affiliate conversions could ever be.

How they make money:

Between the site, newsletter, and Facebook group, I’d bet Making Sense of Cents is making a ton of affiliate conversions and has a very high income per visit. The community aspect of this site allows it to make the most money possible from each visitor.

Making Sense of Cents also sells its own digital courses. Selling your own products is a natural progression from an affiliate marketer to a thriving business. Instead of keeping 5% of a sale, you keep 100%. I don’t know any entrepreneurs who would turn that down.

What you can learn from them:

Fast affiliate sales aren’t necessarily the best way to make money with your site. It’s nice to keep money flowing into your business, but the slow and patient route can yield much higher returns.

I also cannot overstate how valuable a community can be.

If a visitor finds one of your blog posts in Google and buys whatever affiliate offer you are promoting, you’ll get paid. But you’ll only get paid once.

Imagine instead you gave that visitor enough information to not only answer their question, but you totally blow them away. They are so impressed by the free value you’ve given them that they want to hear everything you have to say about the subject, and they subscribe to your newsletter.

Now, you have the opportunity to continue to sell to that person for as long as they remain a subscriber. And, each time you recommend a product that they like, you’ll keep building that trust and increase the likelihood that they will keep buying.

On the Office, Ryan Howard said that it’s 10x more expensive to find a new customer than to sell to existing customers.

Like Michael Scott, I didn’t go to business school, so I can’t confirm if that figure is accurate. However, I have been around affiliate marketing circles to know that organic traffic is nothing compared to a devoted following.

The Guitar Junky Affiliate Website Example Homepage

The Guitar Junky

At a glance:

Niche: Guitars and Accessories

Monthly Visits: 29,900

Domain Rating: 50

Backlinks: 389,000

The Guitar Junky is probably the most straightforward affiliate marketing website example on our list. They review guitars and accessories, and their site is monetized with affiliate offers and display ads. It’s not a highly complex approach.

I included The Guitar Junky on this list because it shows you don’t need a complicated approach to build a successful affiliate marketing website. You can make a great full-time passive income just by working hard and publishing a lot of content.

What they are doing right:

The Guitar Junky is a good-looking niche website. Its content is broken up into logical silos, its content is well-written, and its product displays look great. They have also done an excellent job of incorporating display ads into the layout of their site without making it feel cluttered.

However, the key to their success is the amount of content they’ve created. The Guitar Junky’s sitemap shows it has over 650 blog posts.

The Guitar Junky has grown, and I think it will continue to grow because they have dedicated a lot of time to creating content.

How they make money:

The Guitar Junky makes money from display ads and affiliate offers. It’s not a complicated strategy.

Almost all of their content targets buying-intent keywords. They do have some info content, but the lion’s share of their site is affiliate content.

They are getting traffic and making money due to the volume of content they have and the specificity of their content. Rather than create a single post for “the best acoustic guitars,” they have an acoustic guitar silo full of content targeting long-tail keywords.

The Guitar Junky Affiliate Website Example Content Silo

Long-tail keywords are longer, more specific, and typically have less traffic than standard keywords. However, since they have less traffic, long-tail keywords tend to be less competitive, so smaller sites have a better chance of ranking.

What you can learn from them:

Maybe you’re wondering why The Guitar Junky is getting thirty thousand views per month, and your site isn’t. Well, they have 650 posts. How many do you have?

In affiliate marketing, content is king, and it always will be.

There are so many things in this industry that you can’t control. You can’t control when Amazon Associates cuts its commission rates or when Google decides to change its algorithm.

However, you can control whether or not you sit down to your laptop and hammer out another piece of content. It’s hard to do when you aren’t making a lot of money yet, but the best way to grow your affiliate site is to keep publishing content.

Smartfinder Affiliate Website Example Homepage


At a glance:

Niche: Electronics and Home Products

Monthly Visits: 11,000

Domain Rating: 28

Backlinks: 4,300

On its face, Smartfinder looks like a run-of-the-mill generalist Amazon affiliate website. And, you might be thinking that 11,000 monthly visits don’t fit your idea of a successful site. However, I believe this site will continue to grow.

This type of site can be tough to rank in search engines. Broad sites have a hard time ranking because search engines don’t know what they are about. You benefit from niching down because search engines know what types of queries you’ll be a good fit for.

However, if you can make it work, more general sites can be huge. Look at how broad the Wirecutter’s content is. If you can establish yourself as an expert in everything, it can be very lucrative.

What they are doing right:

I think SmartFinder will continue to grow because they have found an underserved market. Rather than recommending the best fridge or mattress or tv, they recommend the best of those items available in India.

The vast majority of affiliate marketing websites are catered to American audiences. And that makes sense; we have a huge consumer economy. But that also means that there are a lot of unserved audiences ripe for the picking.

How they make money:

SmartFinder is monetized entirely with affiliate marketing, and most of its content is review-based. It’s a very typical affiliate site, but it’s targeting an atypical audience.

What you can learn from them:

If you can find an audience that nobody else is selling to, you can make a lot of money. India is not nearly as wealthy as the United States or Europe, but there are over a billion people there. And they all need things.

Don’t turn your nose up at a different audience or geographical target. Their money spends the same as everyone else.

Major takeaways

There were a few consistent themes that you should take away from all of these examples. In my opinion, these are the most important:

Invest in your content

Every site on this list has hundreds of pieces of content. Some of them have thousands.

If you are struggling to grow your site and only publishing one piece of content per week, take a look at where you are spending your time. Are you really better off building links or posting on social media?

Make it look good

All of these affiliate marketing website examples look great. Their sites are easy to navigate, and their offers are optimized to convert.

If your affiliate offers look good, then your readers will be more likely to make a purchase.

Know your audience

If you have a site that is gaining traction but struggling to take off, take a look at how you are serving your audience.

Everything from the point you acquire a visitor to after they make a purchase is part of their experience with your site. What does that look like through their eyes, and how can you make it more enjoyable?

Copy these affiliate marketing website examples

Look at the sites on our list. They are making money and they aren’t slowing down. If you want to be like them, take an in-depth look at their sites and steal their strategies. There’s no shame in competing.

If your audience is your number one priority, you build a site that looks great, and you pack it full of helpful content, you’ll have set your business up for success. Hopefully, we’ll be adding your site to our list someday.

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