Affiliate Programs / Insurance

The 41 Best Insurance Affiliate Programs of 2023

Insurance affiliate programs tend to have high payouts and the best ones convert really well too. This is our list of the best of the best!

By Andrew Fiebert Updated May 27, 2023

Are you interested in making money through affiliate marketing in the insurance industry? Look no further than Insurance Affiliate Programs! With our real insights and practical advice, you can easily dive in and start earning. No fluff, just straightforward tips for success. Let's get started!

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Why Choose a Insurance Affiliate Program?

Choosing to join an insurance affiliate program can be a great way to earn passive income. Here are a few reasons why:

  • High commission rates: Insurance affiliate programs typically offer high commission rates, often ranging from 10% to 30% of the policy cost. This means that you can earn a significant amount of money by simply referring customers to the insurance company.
  • Recurring income: Many insurance affiliate programs offer recurring income, meaning that you can earn commissions on policies that renew each year. This can lead to a steady stream of passive income over time.
  • Wide range of insurance products: Insurance companies offer a wide range of products, from car insurance to health insurance to life insurance. This means that there are many different types of policies that you can promote to your audience.
  • Trusted brands: Insurance companies are often well-known and trusted brands. This can make it easier to promote their products to your audience, as they may already be familiar with the company and its reputation.
  • Easy to promote: Insurance products are often easy to promote, as they are products that people need and are already looking for. This can make it easier to convert leads into customers.

Overall, joining an insurance affiliate program can be a smart way to earn passive income while promoting products that people need. With high commission rates, recurring income, and a wide range of products to promote, it's definitely worth considering.

How We Selected the Best Insurance Affiliate Programs

Criteria for Our Selection

When compiling our list of the 41 best insurance affiliate programs, we considered a range of factors to ensure we provided a comprehensive and fair evaluation. Our goal was to help you make the best possible choice for your affiliate marketing needs. Here's a closer look at our selection criteria:

  • Commission Structure: The first thing we looked at was the commission structure. We aimed to include programs that offer competitive and fair commission rates. Some offer a flat fee per sale, while others provide a percentage of the sale value. A few even provide recurring commissions, giving affiliates a share of the ongoing subscription revenue.
  • Product Quality: The quality of the insurance itself is critical. After all, it's much easier to sell a product that you believe in and that offers real value to its users. We looked for programs offering high-quality, reputable insurance products.
  • Brand Reputation: The reputation of the brand is also important. Well-known and respected brands can be easier to sell, and customers are often more comfortable buying from them.
  • Payout Terms: We considered the payout terms, including the minimum payout threshold and the frequency of payments. Programs that pay out more frequently and have lower payout thresholds are generally more attractive to affiliates.

By considering these factors, we've been able to provide you with a list of insurance affiliate programs that are not only profitable but also fair, reputable, and supportive of their affiliates.

Why Trust Our Recommendations?

As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.

At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.

Top 41 Insurance Affiliate Programs in 2023

  1. Allstate


    Commission Rate: $28 Per Lead

    Cookie Duration: 5 Days

    Allstate homepage

    If you are looking for an affiliate program that offers a variety of insurance products, Allstate is a great option. They specialize in auto insurance, but also offer home, renter, condo, life, roadside, and business insurance products. This means that you can promote multiple types of insurance to your audience and potentially earn more commission.

    One of the great things about Allstate's affiliate program is their commission rate of $28 per lead. This is a competitive commission rate that can result in significant earnings. Additionally, their cookie duration is 5 days, which is lower than some other affiliate programs, but still provides a decent amount of time for your audience to make a purchase after clicking on your affiliate link.

    Overall, Allstate's affiliate program is a great choice for those looking to promote insurance products. With their variety of offerings and competitive commission rate, you can potentially earn a good amount of money through their program. Some of their most popular products include auto and home insurance, so consider promoting these to your audience to maximize your earnings.

    Join the Allstate Affiliate Program
  2. Allianz Global Assistance

    Allianz Global Assistance

    Commission Rate: $12 - $25 Per Sale

    Cookie Duration: 45 Days

    Allianz Global Assistance homepage

    If you're looking for a reliable affiliate program, look no further than Allianz Global Assistance. Their insurance plans guarantee that you'll receive top-notch medical care no matter where you are in the world. This is especially important for travelers who want peace of mind while exploring new destinations.

    What's even better is that Allianz Global Assistance offers a commission rate of $12 to $25 per sale, which is higher than the industry average. Plus, their cookie duration lasts for 45 days, giving you more time to earn commissions from your referrals.

    Some of their most popular products include travel insurance, rental car protection, and event ticket protection. These products are essential for anyone who wants to protect themselves from unexpected expenses while traveling. By partnering with Allianz Global Assistance, you can offer your audience the best insurance products while earning commissions for yourself.

    Join the Allianz Global Assistance Affiliate Program
  3. AAA Auto Insurance

    AAA Auto Insurance

    Commission Rate: $15 Per Sale

    Cookie Duration: 45 Days

    AAA Auto Insurance homepage

    Looking for a great auto insurance affiliate program? Look no further than AAA Auto Insurance! With coverage options to fit any situation and auto clubs located across the country, AAA is a top choice for drivers everywhere.

    But what really sets AAA apart is their impressive commission rate of $15 per sale and 45-day cookie duration. That means you'll earn a generous commission for each new customer you refer, and you'll continue earning for up to 45 days after they click your link. Plus, with AAA's reputation for high-quality coverage and exceptional customer service, you can feel confident recommending their products to your audience.

    So whether you're a blogger, social media influencer, or website owner, AAA Auto Insurance is a fantastic choice for your affiliate marketing efforts. Check out their most popular products, including comprehensive coverage, liability insurance, and roadside assistance, and start earning commissions today!

    Join the AAA Auto Insurance Affiliate Program
  4. Health IQ

    Health IQ

    Commission Rate: $150 Per Sale

    Cookie Duration: 30 Days

    Health IQ uses data gathered from millions of health-conscious people to help them save on Life Insurance. Be healthy and be rewarded.

    Join the Health IQ Affiliate Program
  5. Lemonade


    Commission Rate: $25.50 Per Sale

    Cookie Duration: 30 Days

    Lemonade Insurance is a new model for renters and homeowners insurance. With peer-to-peer insurance, the customer is put first.

    Join the Lemonade Affiliate Program
  6. Gerber Life Insurance

    Gerber Life Insurance

    Commission Rate: $25 Per Sale

    Cookie Duration: 1 Day

    Baby food company Gerber offers families both life insurance products for adults and children alike, as well as college tuition saving plans.

    Join the Gerber Life Insurance Affiliate Program
  7. VSP Individual Vision Plans

    VSP Individual Vision Plans

    Commission Rate: $6 Qualified Lead

    Cookie Duration: Unknown

    VSP Individual Vision Plans is committed to providing access to high-quality, affordable eye care and eyewear.

    Join the VSP Individual Vision Plans Affiliate Program
  8. Allianz Worldwide Care

    Allianz Worldwide Care

    Commission Rate: $ 10.89 Per Order

    Cookie Duration: 45 Days

    Allianz Worldwide Care is the B2B2C leader in assistance and insurance solutions, dedicated to providing superior health insurance policies.

    Join the Allianz Worldwide Care Affiliate Program
  9. USAA


    Commission Rate: Unknown

    Cookie Duration: Unknown

    U.S. military members, veterans, and their families should consider USAA for insurance. Its basic renters insurance policy covers floods and earthquakes.

    Join the USAA Affiliate Program


    Commission Rate: 15% Per Sale

    Cookie Duration: 7 Days

    AXA Assitance offers medical expenses insurance, assistance, accident insurance, liability insurance, baggage insurance and flight insurance.

    Join the AXA ASSISTANCE Affiliate Program

    Commission Rate: 20% Per Sale

    Cookie Duration: 45 Days offers insurance that relies on top service and an individual approach when negotiating high-quality products.

    Join the Affiliate Program
  12. AAA – Auto Club

    AAA – Auto Club

    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    AAA - Auto Club enjoy best-in-class 24/7 emergency roadside assistance and towing, insurance, auto services, exclusive discounts, and more.

    Join the AAA – Auto Club Affiliate Program
  13. CSOB Pojistovna

    CSOB Pojistovna

    Commission Rate: 22% Per Sale

    Cookie Duration: 45 Days

    ČSOB Pojišťovna is a universal insurance company that offers life and non-life insurance to citizens, businesses, and corporations.

    Join the CSOB Pojistovna Affiliate Program
  14. PetAssure Pet Plan

    PetAssure Pet Plan

    Commission Rate: 20% Per Sale

    Cookie Duration: 45 Days

    Pet Assure, America’s Veterinary Discount Plan, has been helping pet owners save on their veterinary care since 1995.

    Join the PetAssure Pet Plan Affiliate Program
  15. AARDY Travel Insurance

    AARDY Travel Insurance

    Commission Rate: 15% Per Sale

    Cookie Duration: 45 Days

    AARDY Travel Insurance Marketplace allows you to compare and purchase the best Travel Insurance from all major providers.

    Join the AARDY Travel Insurance Affiliate Program
  16. Aflac


    Commission Rate: $16 Per Lead

    Cookie Duration: 30 Days

    Aflac provides supplemental insurance to help pay out-of-pocket expenses your major medical insurance doesn't cover.

    Join the Aflac Affiliate Program
  17. State Farm

    State Farm

    Commission Rate: $10 Per Lead

    Cookie Duration: 30 Days

    State Farm helps you protect what matters most with home & car insurance, checking & savings accounts, loans, and more.

    Join the State Farm Affiliate Program
  18. Insurify


    Commission Rate: $15 Per Sale

    Cookie Duration: 30 Days

    Insurify is the leading digital insurance agency in the US offering users the easiest place to save hundreds on their insurance policies.

    Join the Insurify Affiliate Program
  19. Sheilas’ Wheels Home Insurance

    Sheilas’ Wheels Home Insurance

    Commission Rate: £8 and £15

    Cookie Duration: 30 Days

    Sheilas' Wheels Home Insurance offers car insurance, multi-car insurance, home insurance & travel insurance.

    Join the Sheilas’ Wheels Home Insurance Affiliate Program

    Commission Rate: $25 Per Order

    Cookie Duration: 30 Days

    DentalPlans is a leading dental and health savings plan, that provides the tools, information, and services to lead healthier, happier lives.

    Join the Affiliate Program
  21. Choice Home Warranty

    Choice Home Warranty

    Commission Rate: $20 Per Item

    Cookie Duration: Session-Based

    Choice Home Warranty is a top-rated home warranty company that provides hassle-free coverage that protects against home appliance repairs.

    Join the Choice Home Warranty Affiliate Program
  22. Hiscox


    Commission Rate: $25 Per Lead

    Cookie Duration: 7 Days

    Hiscox is a specialist insurer, providing coverage for small businesses of all kinds, including photographers.

    Join the Hiscox Affiliate Program
  23. The AARP Auto Insurance Program from The Hartford

    The AARP Auto Insurance Program from The Hartford

    Commission Rate: $11 Per Order

    Cookie Duration: 7 Days

    The AARP Auto Insurance Program from The Hartford offers a broad selection of business, home and car insurance coverages.

    Join the The AARP Auto Insurance Program from The Hartford Affiliate Program
  24. LifeInsurance


    Commission Rate: $24.48 Per Order

    Cookie Duration: 45 Days

    LifeInsurance offers life insurance plans that suit your changing needs so you and your family can be financially secured in the future.

    Join the LifeInsurance Affiliate Program
  25. Asistensi


    Commission Rate: $12 Per Order

    Cookie Duration: 30 Days

    Asistensi is the first digital platform for emergency insurance and immediate medical assistance which seeks to better channel financial aid.

    Join the Asistensi Affiliate Program
  26. VisitorsCoverage


    Commission Rate: 3% Per Order

    Cookie Duration: 45 Days

    VisitorsCoverage is a leading Visitors & Travel Insurance comparison site, specializing in international travel insurance.

    Join the VisitorsCoverage Affiliate Program
  27. CreditFix


    Commission Rate: $34.10 Per Order

    Cookie Duration: 45 Days

    Creditfix is one of the largest Personal Insolvency Practices in the UK, helping debtors find the best solution based on their individual circumstances.

    Join the CreditFix Affiliate Program
  28. Reviti


    Commission Rate: $40.94 Per Order

    Cookie Duration: 45 Days

    Reviti Term Life insurance policies are insured by Scottish Friendly Assurance Society Limited (Scottish Friendly).

    Join the Reviti Affiliate Program
  29. Blue Cross

    Blue Cross

    Commission Rate: $1.24 Per Lead

    Cookie Duration: 45 Days

    Blue Cross Blue Shield is a trusted health insurance plan provider, offering plans for Medicare, Medical, Dental, Vision & Employers.

    Join the Blue Cross Affiliate Program
  30. Asteya


    Commission Rate: $33 Per Sale

    Cookie Duration: 45 Days

    Asteya provides convenient and affordable income insurance in less than five minutes so you can focus on what matters the most, creating.

    Join the Asteya Affiliate Program
  31. Medicare Plans Enrollment

    Medicare Plans Enrollment

    Commission Rate: $3 Per Sale

    Cookie Duration: 45 Days

    Medicare Plans Enrollment offers Medicare-eligible people access to plans that have additional benefits with 62.6 million people enrolled.

    Join the Medicare Plans Enrollment Affiliate Program
  32. iLife – Consumer

    iLife – Consumer

    Commission Rate: $60 Per Order

    Cookie Duration: 30 Days

    iLife - Consumer is the easiest and fastest way for people to explore 670k different life insurance quotes online that fits your needs.

    Join the iLife – Consumer Affiliate Program


    Commission Rate: 15% Per Sale

    Cookie Duration: 7 Days

    AXA Assistance s.r.o. is a leading insurance company, and has been selling key products for travel insurance.

    Join the AXA-ASSISTANCE Affiliate Program
  34. Anorak


    Commission Rate: $31.43 Per Sale

    Cookie Duration: 45 Days

    Anorak is an independent online broker, offering simple and convenient life insurance, income protection, and critical illness cover.

    Join the Anorak Affiliate Program
  35. autopom!


    Commission Rate: $10 Per Lead

    Cookie Duration: 365 Days

    autopom! exists because nobody plans on being involved in a vehicle collision – they happen when you least expect it.

    Join the autopom! Affiliate Program
  36. US Healthshare

    US Healthshare

    Commission Rate: $3 - $10 Per Order

    Cookie Duration: Session-based

    USHealthShare is here to provide you with the information, reviews, and comparisons on available health sharing plans.

    Join the US Healthshare Affiliate Program
  37. eHealthInsurance


    Commission Rate: $10 - $75 Per Order

    Cookie Duration: 45 Days

    eHealthInsurance is the nation's leading online source of health insurance for individuals and families, with 10,000+ health insurance products online.

    Join the eHealthInsurance Affiliate Program
  38. Argos Pet Insurance

    Argos Pet Insurance

    Commission Rate: $0.00 - $30.68 Per Sale

    Cookie Duration: 60 Days

    Argos Pet Insurance provides pet insurance cover for cats, rabbit and dogs, so they’re covered if they unexpectedly need treatment.

    Join the Argos Pet Insurance Affiliate Program
  39. OneFamily


    Commission Rate: $0.00 - $41.41 Per Order

    Cookie Duration: 45 Days

    OneFamily provide Savings, Investments, Lifetime Mortgages and Insurance to empower modern families through their financial lives.

    Join the OneFamily Affiliate Program
  40. RateElert


    Commission Rate: 100% Per Sale

    Cookie Duration: 45 Days is the first-ever search engine for comparing and analyzing real-time car insurance rates from 100+ carriers.

    Join the RateElert Affiliate Program

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