Insurance affiliate programs tend to have high payouts and the best ones convert really well too. This is our list of the best of the best!
• UpdatedThe insurance industry is on a tear, with global premiums reaching an astonishing $6.3 trillion in 2021 and projected to grow at a CAGR of 8.8% from 2022 to 2030, according to a report by Allied Market Research (source). This expansion presents lucrative opportunities for affiliate marketers looking to tap into a thriving sector.
This guide highlights our top 25 Insurance Affiliate Programs that can help you monetize your traffic effectively. For each program, you'll discover essential details, including:
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We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: $28 Per Lead
Cookie Duration: 5 Days
Approval Requirements: Active website or mobile app with relevant insurance or financial content; compliance with Allstate Affiliate Program policies; application subject to manual review; publishers must be based in the US or Canada; no coupon, deal or cashback sites allowed.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Allstate is a well-known name in the insurance world, established to provide a wave of coverage options. They offer services like auto insurance, home insurance, and life insurance, catering to a broad audience. With so many people looking to safeguard their assets, it's no wonder Allstate is a go-to choice for many. Their solid reputation helps them stand out in a competitive market.
If you're into affiliate marketing, the Allstate affiliate program might be a fantastic fit. They offer a commission rate of $28 per lead, which can add up quickly if you drive traffic effectively. With a cookie duration of 5 days, you have a decent window for referrals to convert. Plus, the allure of offering a trusted insurance brand can boost your chances of attracting interested leads.
Overall, connecting with Allstate’s offerings can be beneficial both for your audience and your wallet. Whether they’re looking for better car insurance rates or comprehensive home coverage, you'll be linking them to a reputable source that they can count on.
Join the Allstate Affiliate Program
Commission Rate: $24 Per Sale
Cookie Duration: 7 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Haven Life is all about making life insurance accessible and straightforward. Launched in 2014, they are dedicated to offering users a seamless online experience for purchasing term life insurance. Their goal is to simplify the often confusing process of securing life insurance, letting users get quotes and apply in just a few minutes without complicated paperwork.
Their affiliate program offers a solid commission rate of $24 for each sale, which can be quite lucrative when you consider their straightforward approach to life insurance. Although the average order value details aren't specified, knowing the commission structure gives you a clear understanding of potential earnings from any successful referrals.
With a focus on quick approvals and a hassle-free application process, Haven Life makes it easy for affiliates to promote their service. Their user-friendly platform appeals to busy folks looking for convenient solutions, making it easier for affiliates to drive traffic and conversions.
Join the Haven Life Affiliate Program
Commission Rate: $15 Per Sale
Cookie Duration: 45 Days
Affiliate Network: Commission Junction
Payout Threshold: $50
AAA Auto Insurance has built a solid reputation for providing reliable automotive coverage. Founded within the trusted AAA brand, this program attracts affiliates who are enthusiastic about promoting car insurance options to various audiences. The company is known for its comprehensive policies that cater to different needs, ensuring customers get the right coverage for their vehicles.
With a commission rate of $15 per sale, it can be an appealing opportunity for affiliate marketers. While information about the average order value isn't specified, car insurance typically entails significant annual premiums. This means that for each customer referred, an affiliate has the potential to earn a good chunk of change when factoring in larger policy values.
The AAA brand itself is highly recognized and respected, which can help affiliates appeal to their audience when recommending insurance policies. Plus, with a cookie duration of 45 days, marketers have ample time to earn those commissions even if the customer doesn’t purchase right away.
Join the AAA Auto Insurance Affiliate Program
Commission Rate: $12 - $25 Per Sale
Cookie Duration: 45 Days
Approval Requirements: Must apply through CJ Affiliate network; live website with travel, insurance, or related lifestyle content; coupon or deal-only sites not permitted; must comply with Allianz Global Assistance program terms and be approved by the affiliate manager
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Allianz Global Assistance is a well-known player in the travel insurance and assistance industry. They provide a variety of travel-related products, including trip cancellation insurance, emergency medical coverage, and travel assistance services. With over 100 years in the business, Allianz has built a strong reputation for reliability, which makes them a trusted choice for travelers.
The affiliate program allows marketers to earn between $12 to $25 per sale, which can really add up if you drive traffic effectively. Think about a scenario where a customer buys a travel insurance plan for a trip — if they purchase a plan at an average price point of around $200, you could see commissions of roughly $20 or more, making it a potentially lucrative option for affiliates.
Affiliates can benefit from a generous 45-day cookie duration, giving you plenty of time to earn commissions on referred sales. While the specifics of payout thresholds and approval requirements weren’t available, Allianz Global Assistance’s strong branding and extensive product offerings make their affiliate program a solid choice for marketers looking to promote travel insurance.
Join the Allianz Global Assistance Affiliate Program
Commission Rate: $25.50 Per Sale
Cookie Duration: 30 Days
Affiliate Network: PartnerStack
Payout Threshold: $50
Lemonade is an innovative insurtech company that stands out for its user-friendly approach. Established in 2015, they provide renters, homeowners, and pet insurance with a twist — thanks to their digital-first experience. The company has built a reputation for speedy claims processing and customer-centric designs. They use AI to simplify the insurance process, making it more accessible for everyone.
Affiliates can earn a solid commission of $25.50 for each sale. This adds up nicely, especially if an affiliate taps into Lemonade's growing customer base. They have a cookie duration of 30 days, meaning you’ll get credit for referrals made within that time frame. This could translate to multiple sales, resulting in a decent income stream for affiliate marketers.
Lemonade's unique model and focus on transparency help them resonate with millennial audiences looking for affordable insurance options. Their playful brand personality, combined with a sleek app, provides an attractive pitch to potential users. Affiliates get to promote a brand with a solid reputation, helping friends and followers find reliable insurance quickly.
Join the Lemonade Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: $150 Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Health IQ is all about promoting healthy lifestyles and rewarding those who lead them. They offer insurance solutions that cater specifically to health-conscious individuals, including life insurance and term life insurance products. Their platform combines health education with robust policy offerings, making it appealing to people who are actively looking to maintain their wellness while securing their future.
With a commission rate of $150 per sale, Health IQ presents an excellent opportunity for marketers. If a typical average order value fits around standard industry pricing, this could mean considerable earnings per sale. Their affiliate program shines with its strong incentive structure, encouraging affiliates to promote products that resonate with their audiences.
Health IQ's message is clear: if you're healthy, you deserve better insurance rates. This resonates in their marketing, appealing to a community that values wellness. The combination of health-centric messaging and a lucrative commission structure makes the Health IQ affiliate program an attractive option for affiliates interested in health and wellness markets.
Join the Health IQ Affiliate Program
Commission Rate: $ 10.89 Per Order
Cookie Duration: 45 Days
Allianz Worldwide Care is a well-known provider in the insurance sector, specializing in health and travel insurance solutions. They cater to individuals and organizations, offering a range of plans that include coverage for medical expenses, repatriation, and even evacuation services. The brand has a reputation for reliability and is popular among expats, travelers, and international businesses.
When it comes to their affiliate program, you’ll snag a commission of $10.89 for every order you convert. This commission can add up, especially if you promote Allianz to a niche audience in need of health or travel coverage. The cookie duration is solid too at 45 days, giving you ample time to earn those commissions after a potential customer clicks through your link.
While key details like payout thresholds and approval requirements are not specified, checking in with their affiliate network can provide insights for more experienced marketers. Overall, Allianz Worldwide Care offers an attractive option for affiliate marketers looking to promote a trusted name in insurance with diverse products for a broad audience.
Join the Allianz Worldwide Care Affiliate Program
Commission Rate: $6 Qualified Lead
Cookie Duration: Unknown
Affiliate Network: CJ Affiliate (formerly Commission Junction)
Payout Threshold: $50
VSP Individual Vision Plans is a trusted name in the vision care industry, offering affordable options for eye health and eyewear. Their plans cover a range of services, including eye exams and discounts on glasses and contact lenses. VSP has a solid reputation for quality and customer service, making it a popular choice for individuals looking to invest in their eye health.
With a commission rate of $6 for each qualified lead, VSP provides a great earning potential for affiliates who can tap into their audience's need for vision care. Given the growing awareness around eye health, partnering with a well-established brand like VSP feels like a smart move.
A strong selling point is VSP's exclusive deals and options that cater to various lifestyles and budgets. This can lead to higher affiliate conversion rates as you promote their plans. Also, with increasing interest in personal health and wellness, VSP can make your affiliate marketing efforts fruitful.
Join the VSP Individual Vision Plans Affiliate Program
Commission Rate: $25 Per Sale
Cookie Duration: 1 Day
Affiliate Network: Commission Junction
Payout Threshold: $50
Gerber Life Insurance is a well-known name in the insurance sector, providing a broad range of life insurance products. They cater to families, offering whole life insurance and term life insurance designed to protect loved ones financially. Gerber is especially popular among parents looking to secure their children's future, which makes their offerings highly valuable in the insurance market.
The affiliate program offers a straightforward commission structure, with a rate of $25 for every sale you make. Even though the cookie duration is just one day, it’s essential for affiliates to maximize engagement quickly. Affiliates can leverage Gerber’s trusted reputation and appealing product lineup to drive sales, especially among new parents and families planning for the future.
As an affiliate marketer, you'll find Gerber Life Insurance a solid option. The brand’s emphasis on family-oriented products and security makes it an attractive choice for customers, so promoting their policies can lead to good conversions. With consistent online searches for life insurance options, this program can be a promising avenue for affiliates looking to earn commissions.
Join the Gerber Life Insurance Affiliate Program
Commission Rate: Unknown
Cookie Duration: Unknown
Affiliate Network: Impact
Payout Threshold: $50
USAA is a well-respected provider of financial services tailored primarily for military members and their families. Founded in 1922, the brand has grown to encompass a wide variety of products including banking, insurance, investment services, and retirement planning. Their strong focus on serving the military community creates a sense of trust and loyalty among customers, giving affiliates a perfect opportunity to tap into this niche market.
As a huge name in the financial sector, USAA is known for providing high-quality services that meet the needs of its customers. USAA's insurance offerings are particularly popular, catering to everything from auto and home to renters and life insurance. With their excellent customer service ratings, it’s easy to see why they have a devoted client base, which is beneficial for affiliate marketers looking to promote reputable financial products.
The USAA affiliate program presents a strong opportunity due to the potential for high conversions, especially given the growing interest in financial wellness among military families. Although specific commission rates and details aren't laid out, promoting a trusted name like USAA to an audience that values security and support can result in meaningful earnings for affiliates.
Join the USAA Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: $15 Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Insurify is all about making the insurance shopping process smoother and easier for consumers. Founded in 2013, this innovative platform lets users compare quotes instantly from various top-rated insurers. Customers appreciate the convenience of finding the best insurance deals that suit their needs, whether it’s for car, home, or renters insurance.
As an affiliate, you can earn a solid commission of $15 for every sale generated through your referrals. For insurance products, this can be quite lucrative since many customers are keen to switch or sign up for better rates. Although exact figures on average order value aren't specified, insurance policies can range substantially, which could mean your average earnings per sale can add up fast.
The Insurify affiliate program has a cookie duration of 30 days, giving affiliates a decent window to convert referrals. With a friendly and user-centric approach, coupled with a straightforward commission structure, Insurify provides a great opportunity for affiliates looking to boost their earnings in the insurance sector.
Join the Insurify Affiliate Program
Commission Rate: 15% Per Sale
Cookie Duration: 45 Days
Affiliate Network: FlexOffers
Payout Threshold: $50
AARDY Travel Insurance provides peace of mind for globetrotters looking for reliable travel coverage. This company specializes in offering diverse travel insurance options, catering to different travel needs, from comprehensive packages to more basic coverage for solo adventurers. Their user-friendly platform allows travelers to easily compare plans, making it simple to choose the right fit for every trip.
The affiliate program for AARDY is pretty enticing with a solid commission rate of 15% per sale. Given the nature of travel insurance, many policies can be in the hundreds of dollars, potentially translating to substantial earnings for affiliates. Plus, with a 45-day cookie duration, you’ve got a decent window to earn commission after a user clicks your affiliate link.
AARDY is well-known in the travel community and is trusted by many travelers seeking the best insurance coverage. This reputation, combined with their competitive commission rates, makes promoting AARDY appealing for affiliates looking to monetize their travel-related content.
Join the AARDY Travel Insurance Affiliate Program
Commission Rate: 20% Per Sale
Cookie Duration: 45 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
PetAssure is a popular pet healthcare plan designed for your furry friends. It offers a unique way to save on veterinary bills by giving members 25% off all qualified vet services at participating veterinarians. This helps pet parents manage those unexpected expenses that can arise when caring for their beloved companions.
The PetAssure affiliate program features a sweet commission rate of 20% per sale, which can add up quickly. Given that pet owners can spend quite a bit at the vet, it’s easy to see your commissions pile up, especially if you connect with a large audience of pet lovers. Plus, the cookie duration of 45 days means you have a good window for attracting new sign-ups without pressure.
PetAssure has built a loyal customer base thanks to its straightforward offering and emphasis on affordability in pet care. By promoting a service that resonates with so many pet owners, affiliates can tap into a market that values both pets’ health and their wallet, making it a worthwhile program to consider.
Join the PetAssure Pet Plan Affiliate Program
Commission Rate: 22% Per Sale
Cookie Duration: 45 Days
CSOB Pojistovna is a leading player in the insurance market, offering a variety of insurance products tailored to meet the needs of individuals and businesses alike. They provide services like health, property, car, and travel insurance, making them a one-stop shop for many customers looking for reliable coverage.
With a focus on transparency, customer satisfaction, and competitive pricing, CSOB Pojistovna has established a strong reputation in the industry. The brand is popular among consumers seeking the peace of mind that comes from knowing they have good protection for their assets and health.
The affiliate program boasts a solid 22% commission on sales, which can add up quickly, especially for products with higher average values. Plus, the 45-day cookie duration might help affiliates maximize their earning potential by capturing a wider audience over time.
Join the CSOB Pojistovna Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 45 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
AAA – Auto Club is a well-recognized name in the automotive service sector, founded way back in the early 1900s. They provide a wide range of services, including roadside assistance, travel planning, and insurance products. Their reputation for reliability and customer support has attracted millions of members, making it a go-to choice for those who are always on the move.
The affiliate program offers a competitive 10% commission on sales, giving marketers an excellent opportunity to earn. With AAA's strong average order values due to memberships and service packages, your earnings can really add up. Just imagine, if a typical customer spends $100, your commission would be around $10 per sale.
Plus, the cookie duration lasts 45 days, meaning you have a good window for getting credit on any sales generated through your affiliate links. It’s a perfect match for anyone looking to promote a trusted brand that people are already looking for.
Join the AAA – Auto Club Affiliate Program
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Commission Rate: 20% Per Sale
Cookie Duration: 45 Days
GeneraliCeska.cz is a reputable name in the insurance sector, based in the Czech Republic. They offer a broad range of insurance products tailored to individuals and businesses. From health and life insurance to property and liability coverage, they cater to various needs with strong customer service and a commitment to helping clients navigate their insurance options.
The affiliate program is an attractive opportunity for marketers looking to earn commissions. With a commission rate of 20% per sale, affiliates can enjoy substantial earnings. If the average order value falls around, say, $500, affiliates could potentially earn around $100 per sale, which is a significant incentive for promoting their services.
Plus, the cookie duration of 45 days means affiliates have plenty of time to convert potential customers. This gives marketers an edge in maximizing sales as they can really engage and convince audiences along their buying journey.
Join the GeneraliCeska.cz Affiliate Program
Commission Rate: 15% Per Sale
Cookie Duration: 7 Days
AXA Assistance is a well-known provider in the insurance sector, specializing in a broad range of travel insurance solutions, assistance services, and health insurance products. They cater to a global audience, ensuring travelers and expatriates have access to essential services no matter where they are. With a strong reputation for reliability and comprehensive coverage options, they’re a go-to partner for those looking to secure peace of mind while traveling.
The AXA Assistance affiliate program offers a solid commission rate of 15% per sale, making it an appealing option for marketers in the insurance field. With travelers increasingly looking for insurance options to protect against unforeseen circumstances, this program taps into a vibrant market that values trust and quality service. Moreover, AXA Assistance is popular among both individual travelers and corporate clients, enhancing your potential reach.
For affiliates, the cookie duration is set at 7 days, encouraging prompt action from potential customers. This shorter period adds a sense of urgency that can be beneficial for motivated affiliates. While some detailed specifics like payout thresholds or approval requirements weren’t found, engaging with this trusted brand can help you unlock substantial commissions as more people prioritize their travel safety.
Join the AXA ASSISTANCE Affiliate Program
Commission Rate: $11 Per Order
Cookie Duration: 7 Days
Affiliate Network: The Hartford
Payout Threshold: $50
The AARP Auto Insurance Program from The Hartford is tailored for AARP members who are looking for reliable and affordable auto insurance options. With a focus on providing coverage that meets the unique needs of seniors, this program stands out for its strong emphasis on customer satisfaction and the advantages designed specifically for older drivers.
The program not only offers robust policies but is also backed by The Hartford's solid reputation in the insurance industry. Given that AARP has a large and engaged membership base, affiliates can tap into a market with high demand for quality auto insurance, creating lucrative opportunities for sales.
With a commission rate of $11 per order, affiliates can earn decent payouts based on the average orders generated through their promotions. The 7-day cookie duration also means affiliates have a fair chance of earning commissions on referred customers who take some time to decide on their purchase.
Join the The AARP Auto Insurance Program from The Hartford Affiliate Program
Commission Rate: $20 Per Item
Cookie Duration: Session-Based
Payout Threshold: $50
Choice Home Warranty is a well-known provider in the home warranty space, specializing in protecting homeowners against unexpected appliance and system failures. Their plans typically cover essential home systems such as HVAC, plumbing, and electrical systems, along with popular household appliances like refrigerators and stoves. This focus helps homeowners manage repair costs easily and provides peace of mind.
Their affiliate program offers a straightforward commission rate of $20 per item. This means that even if you just refer a couple of customers, those commissions can add up fast. It's an accessible opportunity for content creators and marketers looking to recommend a trusted service that benefits the everyday homeowner.
While the program operates session-based cookies, meaning that you'll earn commissions on purchases made during a single browsing session, it’s still a great time to be part of this affiliate venture. With many homeowners actively seeking warranties, you'll find plenty of opportunities to promote this service effectively.
Join the Choice Home Warranty Affiliate Program
Commission Rate: $25 Per Order
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Dentalplans.com is your go-to platform for affordable dental plans. They offer a wide range of options perfect for individuals and families looking to save on dental care costs. With a user-friendly website, customers can easily navigate through various plans and find the best fit for their needs.
The affiliate program with Dentalplans.com features a solid commission of $25 per order. It's a great way for affiliates to earn money by promoting a service that many people could greatly benefit from. Given that dental care can be a significant expense, the potential for high sales is definitely there.
With a 30-day cookie duration, affiliates have a nice window to earn commissions on conversions. This program works great for anyone looking to tap into the health and wellness niche, promoting helpful services to those in need of dental care.
Join the Dentalplans.com Affiliate Program
Commission Rate: $16 Per Lead
Cookie Duration: 30 Days
Payout Threshold: $50
Aflac is a well-known insurance company that's been around for many years, providing supplemental insurance to help cover the costs that major medical insurance doesn’t. They primarily offer policies for accident, illness, and other health-related needs, making insurance a bit more accessible for everyday people. Their reputation for great customer service and unique policies sets them apart in the insurance space.
When it comes to their affiliate program, you can earn $16 for every lead you generate. With Aflac's strong brand recognition, it’s easier to attract interest and sign-ups. Plus, the cookie duration lasts for 30 days, giving you a solid window to earn commissions even if the customer doesn’t sign up right away.
While specific details like the payout threshold are unknown, Aflac's established presence means you're promoting a trusted name. Affiliates can potentially tap into a steady flow of leads thanks to the company's popular insurance offerings, catering to a diverse audience looking for reliable supplemental coverage.
Join the Aflac Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the insurance niche, you can trust our recommendations to help make it happen.
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