Insurance affiliate programs tend to have high payouts and the best ones convert really well too. This is our list of the best of the best!
• UpdatedThe insurance industry is booming, currently valued at approximately $6 trillion in 2021 and expected to reach around $12 trillion by 2031, growing at a CAGR of 7.4% during this period (source). This unprecedented growth presents exciting opportunities for affiliate marketers, especially in the insurance niche.
This guide highlights our top 25 Insurance Affiliate Programs, giving you the tools to tap into this lucrative market. For each program, you'll discover key details like:
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Learn MoreIn a Hurry? Here Are the Best Insurance Affiliate Programs
We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: $28 Per Lead
Cookie Duration: 5 Days
Approval Requirements: Active website or mobile app with relevant insurance or financial content; compliance with Allstate Affiliate Program policies; application subject to manual review; publishers must be based in the US or Canada; no coupon, deal or cashback sites allowed.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Allstate is one of the most recognized names in the insurance world, specializing in auto, home, and life insurance. They have been around for decades and have earned a reputation for reliability and outstanding customer service. This familiarity makes it easier for affiliates to market their services to potential customers.
The Allstate affiliate program offers a solid commission rate of $28 per lead, making it an attractive choice for affiliates looking to earn from insurance-related products. With a cookie duration of 5 days, affiliates have a decent timeframe to earn commissions on referred leads who explore Allstate's insurance offerings.
While exact details like payout thresholds and approval requirements aren't publicly available, the appeal of promoting one of America's leading insurance companies should not be overlooked. Their wide range of products ensures affiliates can link to various services, catering to different needs and preferences, which can be helpful in driving traffic and conversions.
Join the Allstate Affiliate Program
Commission Rate: $24 Per Sale
Cookie Duration: 7 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Haven Life is all about making life insurance accessible and straightforward. They provide term life insurance policies, focusing on helping people secure financial peace of mind for their loved ones without the complications usually associated with insurance. Their digital-first approach allows customers to shop for coverage conveniently online.
The commission rate for Haven Life's affiliate program is set at $24 per sale. This means that for each successful referral, friends and family might help new customers get coverage while you earn a nice payday. While details on the average order value aren't shared, funds can quickly add up given the constant demand for life insurance.
While specifics about the affiliate network and payout details are on the quiet side, it’s clear that Haven Life has built a reputation for delivering excellent customer service. This positive brand association could encourage sales through affiliate links as trust in the company continues to grow.
Join the Haven Life Affiliate Program
Commission Rate: $15 Per Sale
Cookie Duration: 45 Days
Affiliate Network: Commission Junction
Payout Threshold: $50
AAA Auto Insurance is a well-known name in the insurance world, recognized for its customer service and comprehensive coverage options. They provide a range of insurance products, including auto, home, and life insurance. Their strong brand presence and trusted reputation draw in a large customer base, making it an attractive option for affiliates.
With a flat commission rate of $15 per sale, affiliates have the potential to earn solid income, especially if the average order value is high. AAA's extensive portfolio of insurance plans ensures there's something for everyone, making it easier for affiliates to promote their products effectively.
The 45-day cookie duration is a great feature for affiliates because it allows for a longer window for potential customers to finalize their purchase. While some specific payout details remain unclear, the overall offering makes the AAA Auto Insurance affiliate program appealing to both newcomers and seasoned marketers.
Join the AAA Auto Insurance Affiliate Program
Commission Rate: $12 - $25 Per Sale
Cookie Duration: 45 Days
Approval Requirements: Must apply through CJ Affiliate network; live website with travel, insurance, or related lifestyle content; coupon or deal-only sites not permitted; must comply with Allianz Global Assistance program terms and be approved by the affiliate manager
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Allianz Global Assistance is a leading player in the travel insurance space, offering peace of mind for globetrotters since 1890. They provide a range of services including trip cancellation, medical coverage, and luggage protection, making them a go-to for travelers looking to safeguard their adventures.
This brand is known for its reliability and extensive experience in the industry. With so many people traveling and needing insurance, Allianz has become incredibly popular. Their strong reputation can help affiliates drive sales with ease, particularly appealing to those planning vacations or business trips.
The Allianz Global Assistance affiliate program is attractive with a commission rate ranging from $12 to $25 per sale. This can lead to decent earnings, especially if you promote their policies effectively, given the increasing demand for travel insurance.
Join the Allianz Global Assistance Affiliate Program
Commission Rate: $25.50 Per Sale
Cookie Duration: 30 Days
Affiliate Network: PartnerStack
Payout Threshold: $50
Lemonade is making waves in the insurance industry by delivering a refreshing approach to home and renters insurance. They use technology to streamline the process, making insurance simple and transparent for customers. The company's quirky branding and focus on social good resonate well with the millennial audience, which has contributed to its growing popularity.
With an intuitive user interface, individuals can get quotes in seconds and even submit claims through their app. Lemonade's business model, which incorporates a flat fee and donates leftover money to charities chosen by policyholders, sets it apart from traditional insurers.
Affiliates in Lemonade's program earn a solid commission rate of $25.50 per sale, which could translate to a substantial payday considering the typical price range for insurance policies. With a cookie duration of 30 days, there's plenty of time for referrals to convert into sales, making it an appealing option for affiliate marketers.
Join the Lemonade Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: $150 Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Health IQ is all about helping health-conscious individuals save on life insurance. They recognize that active, healthy lifestyles deserve better rewards and aim to provide the best insurance options tailored for people who prioritize fitness.
Their unique approach puts a spotlight on health benefits, focusing on those who live healthier lives. With a strong emphasis on promoting wellness, Health IQ provides an array of insurance products that resonate well with fitness enthusiasts and health-minded folks.
Their affiliate program offers a hefty commission rate of $150 per sale, making it quite enticing for marketers. Given the potential for large sales, the average commissions can really add up quickly, especially if your audience aligns with Health IQ's focus on fitness and wellness.
Join the Health IQ Affiliate Program
Commission Rate: $ 10.89 Per Order
Cookie Duration: 45 Days
Allianz Worldwide Care is a leading player in the insurance industry, specializing in international health insurance. They offer a range of products, including health plans, wellness programs, and travel insurance that cater to expats and global citizens. With a reputation for quality and dependability, Allianz has established itself as a trusted name among individuals and businesses alike.
Enrolling in their affiliate program gives you a chance to earn a commission of $10.89 per order. This is a solid opportunity, especially considering the average order value often swings in a beneficial range given their comprehensive plans. You can maximize your earnings since the more people you recommend their services to, the greater your commissions can become!
What makes this program even more enticing is the 45-day cookie duration, meaning that if someone clicks your affiliate link, they have plenty of time to make a purchase. With the potential for significant earnings from your promotions, this program could be a great addition to your affiliate marketing strategy!
Join the Allianz Worldwide Care Affiliate Program
Commission Rate: $6 Qualified Lead
Cookie Duration: Unknown
Affiliate Network: CJ Affiliate (formerly Commission Junction)
Payout Threshold: $50
VSP Individual Vision Plans provide eye care and vision insurance options for individuals and families. They offer a variety of plans that focus on affordability and comprehensive vision coverage. With VSP, customers can choose from a network of thousands of providers, ensuring they get access to quality eye care.
Their affiliate program is pretty straightforward, boasting a commission rate of $6 for every qualified lead you bring in. As VSP caters to those needing vision care, it has a solid reputation in the insurance market. Their plans feature a range of benefits that attract a broad audience looking for reliable vision solutions.
With a simple sign-up process for affiliates and competitive rates, promoting VSP can be an attractive option for anyone in the healthcare affiliate space. The brand's focus on quality customer service and value adds an extra incentive to connect potential customers with their vision plans.
Join the VSP Individual Vision Plans Affiliate Program
Commission Rate: $25 Per Sale
Cookie Duration: 1 Day
Affiliate Network: Commission Junction
Payout Threshold: $50
Gerber Life Insurance has been a trusted name in family protection since the mid-1960s. They offer a variety of insurance products, including life insurance for children and adults, as well as supplemental coverage options. Their unique focus on children's insurance sets them apart, making them a popular choice among families looking for affordable plans to secure their loved ones' futures.
The affiliate program offers a straightforward commission structure, giving affiliates $25 for every sale generated. This can add up quickly, especially if the average order value hovers around a few hundred dollars. With Gerber's established brand reputation and solid product diversity, affiliates have solid potential for steady earnings.
While details on the specific affiliate network and approval requirements aren't widely known, the program presents an excellent opportunity for marketers in the insurance and financial planning niche. The quick 1-day cookie duration underscores the importance of timely marketing, encouraging affiliates to act swiftly to convert leads into sales.
Join the Gerber Life Insurance Affiliate Program
Commission Rate: Unknown
Cookie Duration: Unknown
Affiliate Network: Impact
Payout Threshold: $50
USAA, or the United Services Automobile Association, has been serving military members and their families since 1922. They offer a wide range of financial services like banking, insurance, investment advice, and even real estate. This trusted brand is especially popular with active duty and veteran services members, thanks to their tailored benefits and exceptional customer service.
Their affiliate program is a great opportunity for marketers looking to connect with a largely niche audience. USAA promotes a strong reputation for reliability, which can lead to high conversion rates. While specific commission rates and structures are not available, their premium offerings mean that affiliates can benefit from potential high-value transactions.
Aside from auto insurance, USAA also provides products geared toward member needs, such as home insurance and life insurance. Their audience is primarily military families, giving affiliates a unique opportunity to engage a community that highly values trust and quality service in financial matters.
Join the USAA Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: $15 Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Insurify is an innovative online platform that helps users compare car insurance quotes from multiple providers quickly and easily. Established with the goal of simplifying the insurance shopping experience, Insurify has become a go-to resource for consumers looking to save money on coverage while ensuring they find the right policy for their needs.
The Insurify affiliate program offers a commission rate of $15 per sale, making it an attractive option for affiliates looking to monetize their traffic. Given that insurance policies can vary significantly in price, affiliates can tap into substantial earning potential by promoting a service that appeals to cost-conscious consumers.
With a cookie duration of 30 days, Insurify ensures that affiliates have ample opportunity to earn commissions on any referred users who return later to complete their purchase. This combination of competitive commission, easy-to-use platform, and consumer appeal makes the Insurify affiliate program a solid choice for anyone in the insurance niche.
Join the Insurify Affiliate Program
Commission Rate: 15% Per Sale
Cookie Duration: 45 Days
Affiliate Network: FlexOffers
Payout Threshold: $50
AARDY Travel Insurance is known for providing comprehensive travel insurance options for travelers looking to protect their trips. They offer a wide range of plans that cover trip cancellations, medical emergencies, and lost luggage, catering to various travel types from leisure trips to adventurous getaways. AARDY's user-friendly website helps customers compare and select the best coverage for their needs.
The affiliate program stands out with a healthy commission rate of 15% on each sale you generate. With travel insurance often falling in a range that could average between $90 to $150 per policy, this means you could earn between $13.50 and $22.50 for each sale you make. This solid earning potential makes promoting AARDY a great opportunity for many affiliate marketers.
AARDY also provides a cookie duration of 45 days, which means you'll still earn commissions from sales even if customers take a little time to decide. Their brand is well-regarded in the insurance field, making it easier for affiliates to promote products with confidence. Overall, AARDY Travel Insurance offers a straightforward and attractive affiliate program for marketers.
Join the AARDY Travel Insurance Affiliate Program
Commission Rate: 20% Per Sale
Cookie Duration: 45 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
PetAssure is a pet health plan that helps pet owners save on veterinary costs. They offer a comprehensive program that provides discounts on various services, including routine check-ups, vaccinations, and emergency care. It’s perfect for pet lovers who want to ensure their furry friends receive the best care without breaking the bank.
Affiliates can earn a solid commission rate of 20% on each sale. This is fantastic considering the average order value often includes annual plans or multi-pet discounts, potentially leading to commissions around $30 or more for each successful referral. This makes promoting PetAssure not only beneficial for your audience but also a lucrative opportunity for you as an affiliate.
The program features a cookie duration of 45 days, which is pretty generous. This means you have ample time to earn commissions after a customer clicks through your affiliate link. Combining that with a reputable brand like PetAssure, known for its pet-loving community, makes this affiliate program even more enticing!
Join the PetAssure Pet Plan Affiliate Program
Commission Rate: 22% Per Sale
Cookie Duration: 45 Days
CSOB Pojistovna is a key player in the insurance market in the Czech Republic. They offer a wide range of insurance products, including car, home, travel, and life insurance. With years of experience, they’ve built a solid reputation for reliable customer service and tailored insurance solutions.
Affiliates can earn a generous commission rate of 22% per sale, which is pretty attractive for anyone looking to promote their products. The cookie duration is set at 45 days, giving affiliates some good time to earn that commission. Their diverse product lineup caters to a variety of customer needs, making it easier to generate sales.
With their well-established name and the quality of their offerings, CSOB Pojistovna’s affiliate program can be a worthwhile opportunity for marketers. Anyone considering joining will benefit from promoting a trusted brand that offers valuable products in the insurance sector.
Join the CSOB Pojistovna Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 45 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
AAA – Auto Club is an iconic name in the world of automobile and travel services. Established to provide assistance and support to drivers, they offer everything from roadside help to travel planning, discounts on hotels, rental cars, and a range of insurance products. With a long-standing reputation, AAA has built a loyal customer base, mainly catering to members who appreciate reliable services.
The affiliate program offers an attractive commission rate of 10% per sale, which can be quite rewarding. Although specific details about the approval process and any affiliate network haven't been disclosed, it's clear that promoting AAA's services provides good earning potential. Given the popularity of their travel and automotive services, affiliates are likely to attract many potential customers exploring travel options or requiring assistance on the road.
With a cookie duration of 45 days, any referral made by an affiliate can still earn them a commission, providing ample time for customers to make their purchases. This time frame is beneficial for driving sales, especially in the travel sector where planning takes a little time. Whether you're working on an automotive blog or a travel website, AAA has a wide range of services that can meet the interests of your audience.
Join the AAA – Auto Club Affiliate Program
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Commission Rate: 20% Per Sale
Cookie Duration: 45 Days
GeneraliCeska.cz is a prominent player in the Czech insurance market, offering a variety of insurance products tailored to meet the diverse needs of individuals and businesses. Their services include life insurance, health insurance, auto insurance, and property insurance, making them a go-to provider for many looking for robust coverage.
The brand is well-respected and has been building its reputation for years, which helps attract a loyal customer base. Their commitment to customer service and innovation in insurance solutions sets them apart from competitors. When promoting GeneraliCeska, affiliates can benefit from a 20% commission per sale, which makes it a great opportunity for those looking to monetize their online presence.
With a generous cookie duration of 45 days, affiliates have ample time to capture sales. While specific payout thresholds are not provided, the program’s structure suggests a potentially rewarding partnership. The combination of a solid commission and a trusted brand makes promoting GeneraliCeska.cz an attractive option for affiliates.
Join the GeneraliCeska.cz Affiliate Program
Commission Rate: 15% Per Sale
Cookie Duration: 7 Days
AXA Assistance is a well-recognized global provider, specializing in travel insurance and assistance services. They cover everything from personal travel insurance to medical assistance and emergency evacuation, providing peace of mind for travelers everywhere. With their extensive network and reliable services, AXA is a trusted name in the industry.
As an affiliate, you can earn a 15% commission on every sale, which can really add up! The average order value isn't specified, but for travel insurance policies, you can assume the value is often several hundred dollars. This could mean an average commission in the range of $20 to $30 per sale, depending on the policies sold.
With a cookie duration of 7 days, you'll have a solid opportunity to earn commissions even if the customer doesn't buy immediately. The program is perfect for travel bloggers, influencers, and anyone focusing on travel-related content, as it matches perfectly with their audience's needs.
Join the AXA ASSISTANCE Affiliate Program
Commission Rate: $11 Per Order
Cookie Duration: 7 Days
Affiliate Network: The Hartford
Payout Threshold: $50
The AARP Auto Insurance Program from The Hartford is a fantastic option for anyone looking to secure their vehicle while also enjoying some special benefits. Designed specifically for AARP members, it offers a range of auto insurance options that cater to the unique needs of seniors and their families. Not only does it provide essential car coverage, but it also includes perks like discounts for safe driving and loyalty benefits.
This program is pretty popular among seniors, especially those who value a trustworthy brand. The Hartford has teamed up with AARP to ensure that members receive quality service and customized rates. With a commission rate of $11 per order, this affiliate program can be lucrative if you can drive traffic effectively.
Even though the average order value isn't specified, you can still do pretty well with the commission structure. The 7-day cookie duration means you'll want to optimize your promotions to make the most of your referrals, as customers need to purchase within that timeframe for you to earn your commissions.
Join the The AARP Auto Insurance Program from The Hartford Affiliate Program
Commission Rate: $20 Per Item
Cookie Duration: Session-Based
Payout Threshold: $50
Choice Home Warranty offers homeowners peace of mind with their comprehensive home warranty plans. With over a decade in the industry, they've built a strong reputation for covering essential home systems and appliances, ensuring that unexpected repairs don’t break the bank. Their services include everything from plumbing to electrical systems, which is great for anyone wanting to avoid surprise expenses.
Their affiliate program is straightforward and easy to join. With a commission rate of $20 per item, affiliates can earn decent money with every referral. This rate is appealing, especially when considering the average prices of home warranty plans, which often range from a few hundred to even over a thousand dollars for annual coverage.
One of the key benefits for affiliates is the session-based cookie duration, driving urgency for potential customers. Although some details like payout thresholds aren't specified publicly, the popularity of Choice Home Warranty positions it as a solid option for affiliates in the home services niche.
Join the Choice Home Warranty Affiliate Program
Commission Rate: $25 Per Order
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Dentalplans.com offers a great solution for individuals looking for affordable dental care options. They connect users with a wide selection of dental plans from various providers. It's perfect for those who want to save on routine procedures, cosmetic treatments, or just maintain their dental health without breaking the bank.
The program's commission rate is set at $25 per order, which could mean good earnings, especially if you’re promoting it to a broad audience. Given the nature of dental care services, the average order value can be quite appealing. This means that you could potentially make substantial commissions over time by referring customers.
Beyond the commission, Dentalplans.com stands out for its user-friendly interface, which makes it easier for affiliates to share information with their audiences. The 30-day cookie duration also means that if someone hops on the site from your link, you have a decent window for earning commissions from their future purchases!
Join the Dentalplans.com Affiliate Program
Commission Rate: $16 Per Lead
Cookie Duration: 30 Days
Payout Threshold: $50
Aflac is a well-known provider of supplemental insurance, helping people cover costs that major medical insurance might not fully address. Founded in 1955, they have carved out a strong reputation for themselves with their unique offerings like accident, cancer, and critical illness insurance. This helps ensure that customers have financial support when facing unexpected health-related expenses.
The Aflac affiliate program offers a solid commission for affiliates at $16 per lead. It's a great way to partner with a reliable brand that resonates with many consumers looking for supplemental coverage. Their robust advertising strategies and brand recognition help affiliates reach a wider audience, making it simpler to drive those leads.
Commission Rate: £8 and £15
Cookie Duration: 30 Days
Payout Threshold: $50
Sheilas' Wheels is a well-known brand focusing on car and home insurance, specifically catering to women. The company has made quite a name for itself with witty advertising and a personable approach. They offer tailored insurance solutions that appeal to female drivers, making them a popular choice in the crowded insurance market.
The 'Sheilas' Wheels Home Insurance' affiliate program allows marketers to promote a distinct product range. Their offerings are appealing, especially with their unique brand voice that aims to resonate with a female audience. With commission rates of £8 and £15, if you consider average transaction values, this can lead to some decent earnings for affiliates.
With a cookie duration of 30 days, affiliates have a solid window to earn commissions. By promoting Sheilas' Wheels, you tap into a brand that stands out for its commitment to women. It's all about engaging with their audience creatively and effectively, ensuring you maximize those potential earnings!
Join the Sheilas’ Wheels Home Insurance Affiliate Program
Commission Rate: $10 Per Lead
Cookie Duration: 30 Days
Payout Threshold: $50
State Farm is one of the most recognized names in the insurance industry, with a reputation built over nearly a century. They provide a wide range of insurance products including auto, home, life, and health insurance. With a focus on personalized service, State Farm is dedicated to making insurance easy and accessible for everyone.
Their affiliate program offers a solid commission of $10 for each lead generated. This makes it a great option for affiliates who can connect potential customers with State Farm's services. Plus, the program includes a 30-day cookie duration, allowing for ample time to track leads and conversions.
State Farm's strong brand recognition and trusted reputation can boost your chances of converting leads into sales, especially in the competitive insurance market. Since leads are typically high-value for insurance providers, generating even a few leads can lead to significant earnings!
Join the State Farm Affiliate Program
Commission Rate: $25 Per Lead
Cookie Duration: 7 Days
Hiscox is a well-established name in the world of business insurance, dating back to 1901. They offer a range of insurance products tailored for small businesses, freelancers, and entrepreneurs. Whether it's professional liability, general liability, or specialized coverage, Hiscox makes it easy for businesses to protect themselves against the unexpected.
With their strong reputation, Hiscox has built a loyal customer base, which makes their affiliate program appealing. The program offers a solid commission rate of $25 for every lead you generate. Given that insurance policies often represent a significant commitment and expenditure for businesses, leveraging Hiscox's brand power could work in the affiliate marketer's favor.
Affiliates can take advantage of a 7-day cookie duration, meaning they have a fair window for commissions. This program is great for anyone looking to monetize their web traffic by targeting business owners needing insurance solutions. Plus, what makes it even better is the opportunity to partner with a trusted brand that resonates with small businesses everywhere.
Join the Hiscox Affiliate Program
Commission Rate: $34.10 Per Order
Cookie Duration: 45 Days
CreditFix is all about helping people improve their credit scores and gain financial freedom. They provide various solutions, including credit repair services that guide clients through the process of enhancing their credit profiles. This focus on financial well-being has garnered CreditFix a loyal customer base that’s on the rise, as more individuals look for reliable ways to build their credit.
The affiliate program offers a commission rate of $34.10 per order, which can add up quickly. For instance, if an average order value falls around $100, affiliates could be looking at commissions that range potentially from $34 to $50+ depending on the actual sales. This makes partnering with CreditFix an attractive option for affiliates aiming to generate some solid income from their promotion efforts.
Plus, with a 45-day cookie duration, you’ll have plenty of time to earn those commissions if someone clicks your link. Overall, CreditFix is positioning itself as a trustworthy brand in a growing market, making their affiliate program an intriguing opportunity for marketers interested in finance and consumer services.
Join the CreditFix Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the insurance niche, you can trust our recommendations to help make it happen.
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