Many fishing content creators struggle with monetization, unsure which affiliate programs will truly deliver results. The vast array of options can be overwhelming, leaving creators frustrated and underpaid.
The fishing industry is booming, with the global fishing equipment market expected to reach $18.4 billion by 2025, growing at a CAGR of 7.4% from 2020 to 2025 [Market Research Future]. This growth presents a unique opportunity for affiliate marketers in the fishing niche to capitalize on increasing consumer interest.
This guide covers our top 21 fishing affiliate programs that can help boost your revenue potential. For each program, you'll get key details like:
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YETI is a super popular brand known for its high-quality outdoor products. Founded in 2006, the company quickly made a name for itself with rugged coolers and drinkware that can stand up to tough conditions.
Their product line has since expanded to include awesome items like tumblers, mugs, and camping gear. YETI is favored by outdoor enthusiasts, sports fans, and practically anyone who loves fun in the sun.
As for the affiliate program, YETI offers a commission rate of 4% per sale. This means that for every order, you’ll earn a little income. The average order value can vary but is often on the higher end for premium outdoor products. So, if you assume an average order might be around $100, your commission could average about $4 per sale, which adds up quickly.
Another cool feature of YETI's affiliate program is the cookie duration of 30 days. This means if someone clicks on your link, you get credit for any purchases made within 30 days. Plus, they've partnered with Impact, a reliable affiliate network, to make everything run smoothly.
The payout threshold is set at just $10, so it's relatively easy to reach that payout. Overall, YETI’s strong brand presence and loyal customer base can make it an interesting option for affiliate marketers looking to partner with a recognized name in outdoor gear.
DICK'S Sporting Goods is a well-known name in the sporting goods arena. They’ve been outfitting athletes and outdoor enthusiasts for years with a wide range of equipment and apparel.
You’ll find everything from fitness gear, camping supplies, to team sports equipment. Their selection is so vast that no matter what sport you're into, they’ve got you covered.
The brand is super popular, and many customers trust them for quality and selection. They often run promotions and sales, which can encourage more purchases.
The commission rate for their affiliate program is 3.2% per sale. If an affiliate’s average order value is around $100, that means for each sale, you could snag about $3.20 in commission.
DICK'S Sporting Goods has a cookie duration of 3 days, so make sure your audience acts quickly when they click through your links!
With the right audience and marketing strategy, you can make the most out of promoting DICK'S Sporting Goods and their extensive product offerings.
'Fish On!' is all about celebrating fishing and everything related to it. They offer a fantastic variety of fishing gear, accessories, and apparel. If you're a fishing enthusiast or know one, you'll find plenty of options to drool over.
The brand is quite popular among anglers, drawing in both beginners and seasoned pros. Their commitment to quality gear means customers can trust what they're buying, which plays a big role in building loyalty.
With a focus on delivering great products, 'Fish On!' caters to a variety of fishing styles and environments. Whether you're into freshwater fishing, saltwater, or fly fishing, there's something here for everyone. This extensive selection is perfect for affiliate marketers looking to target a niche audience.
When it comes to commissions, 'Fish On!' offers up to 15%. If you think about their average order value, which is typically good in the fishing industry, you can see those commissions adding up. For instance, if the average order is around $100, a 15% commission would net you an easy $15.
On top of that, the 60-day cookie duration is a solid perk. That means customers have plenty of time to shop around after clicking your link, which can increase your chances of earning a commission.
Overall, 'Fish On!' provides a great platform for affiliates wanting to tap into the fishing community. With a trustworthy brand image and a decent commission structure, it's definitely a program worth considering.
Pure Fishing is a brand that’s all about making fishing fun and accessible for everyone! They offer a wide range of fishing gear, including rods, reels, tackle, and everything else you need for a successful day on the water.
Their product selection includes popular names like Berkley, Abu Garcia, and Penn, which are known by anglers around the world. Whether you're a casual fisherman or a hardcore pro, there's something in their lineup for you.
This brand doesn’t just focus on selling products; they also connect with the angling community. They run events, share fish-catching tips, and support conservation efforts to keep our waters healthy. It's a brand that really understands its audience!
Their affiliate program offers a commission rate of 10% per sale, which means if you're promoting their products effectively, you could see some decent earnings. If their average order value is, say, $100 (a rough estimate for a fishing gear purchase), you’d be making about $10 for each sale generated through your links.
With a solid cookie duration of 14 days, you have a fair window of time for potential customers to make a purchase after clicking your link. Pure Fishing is committed to providing quality products that anglers trust, making it a straightforward sell for affiliates.
Mustad Fishing is a legendary name in the angling world. Founded in Norway over 180 years ago, Mustad has been crafting hooks, lures, and various fishing accessories that have earned the trust of anglers globally. Whether you're a casual weekend fisherman or a serious pro, Mustad offers something for everyone.
The product lineup is impressive. They have everything from high-quality hooks to specialized gear for all types of fishing. This means your audience can find what they need for fresh or saltwater fishing. With a combination of craftsmanship and innovation, Mustad products enhance the fishing experience.
Mustad has built a solid reputation for reliability and performance, making it a go-to brand for many. Given their extensive history, many fishermen already know and respect the brand, which can be advantageous for affiliates trying to drive sales.
Now, let's talk commissions. Affiliates earn a 20% commission on each sale, which can add up fast. Imagine an average order of $100 – that would mean earning $20 just for promoting their excellent gear. That's pretty enticing for anyone looking to boost their income!
The credibility and trustworthiness of the Mustad brand, combined with the appealing commission structure, make their affiliate program a great opportunity to explore. Sign up and start promoting a name that anglers know and love!
Sports Direct is a well-known name in the retail world, especially when it comes to sports clothing and equipment. Founded in the UK, this retailer has built a strong presence with high street stores and a massive online platform. They offer a vast range of products, from athletic shoes and sports apparel to outdoor gear and workout accessories.
What makes Sports Direct popular is their commitment to providing quality products at affordable prices. They often feature major brand names like Nike, Adidas, and Puma. Fans of the store appreciate the variety and the quality they get without breaking the bank.
For affiliate marketers, the Sports Direct affiliate program presents an interesting opportunity. The commission rate sits at 2.4% per sale, which gives you a fair shot at earning from each referral. Although the average order value isn't specified, you can estimate earnings based on similar retailers, typically around $50-$100. So, with the commission structure, each sale could land you around $1.20 to $2.40 if those estimates hold.
The 30-day cookie duration is helpful for marketers, as it extends the time you can earn commission from a single click. A customer who waits a few weeks before making a purchase still attributes the sale to you!
Leverage the popularity of Sports Direct by tapping into their wide range of products and strong brand associations in your promotional efforts. Whether it's the latest running shoes or a cool gym bag, there's something for everyone, making it easy to create content and engage with your audience.
L.L. Bean is a well-loved name in outdoor gear, known for its dedication to quality and customer service. Established in 1912, it's famous for its premium outdoor products, including clothing, footwear, and a wide range of outdoor equipment. Their classic products, particularly the iconic Maine Hunting Shoe, have a loyal following.
Their extensive product lineup appeals to a diverse audience, from casual hikers to serious outdoor adventurers. For those looking for durable and functional wear, L.L. Bean offers everything from comfy flannels to rugged backpacks, making it a go-to choice for many.
The brand is highly regarded for its commitment to customer satisfaction, featuring a legendary satisfaction guarantee. This kind of reassurance boosts shoppers’ confidence, which can lead to a higher conversion rate for affiliates.
While their commission rate is set at 3.2%, potential affiliates should consider L.L. Bean's average order values. If the average order is around $100, affiliates could earn about $3.20 per sale, which can add up especially during peak seasons like holidays or Back-to-School time.
L.L. Bean also emphasizes a lifestyle centered around outdoor activity, encouraging a balance between adventure and everyday life. This mindset resonates with customers and affiliates alike, making promotions feel more personal and impactful.
Bass Pro Shops is a well-known name in the outdoor retail scene. Founded in 1971, it has become a go-to destination for outdoor enthusiasts across the United States. From hunting and fishing gear to camping supplies, their range covers just about everything an adventurer could need.
The brand appeals to a wide audience, thanks to its unique mix of retail stores and immersive experiences. Many Bass Pro locations feature aquariums, wildlife exhibits, and even restaurants, making them popular spots for family outings.
When it comes to products, they offer top-notch brands and gear for hobbies like fishing, hunting, and outdoor cooking. This selection ensures that both amateurs and pros can find what they're looking for.
Bass Pro Shops is especially popular for its branded merchandise, which often attracts loyal customers. Their average order value is attractive, making their affiliate program worth a look. The commission rates can range from 0.8% to 5.6%, which, depending on the average purchase, could translate into decent earnings for affiliates.
With a cookie duration of just 7 days, it’s essential for affiliates to drive quick traffic. The potential for commission adds up fast, especially with Bass Pro's loyal following. Their diverse product offerings mean there’s something for everyone, which can help secure those sales!
Deeper is a brand well-known for its innovative and stylish smart fishing gear. They specialize in sonar technology that helps anglers find fish quickly and accurately. Their products appeal to both professional fishermen and hobbyists who are passionate about the sport.
The tech-savvy fishing enthusiasts have quickly embraced Deeper’s offerings, making the brand quite popular in the outdoor recreation sector. With unique products like the Deeper PRO+ Smart Sonar, which can cast from shore and scan underwater, they provide a fresh take on fishing technology.
Affiliates can earn a solid commission rate of 7% per sale. While they don’t disclose specifics about their products' average order value, it’s typical for tech products in the fishing niche to be in the range of $100 - $200. That means, potentially, an affiliate could earn an average commission of $7 to $14 per sale. Not too shabby! This earning potential, combined with a 30-day cookie duration, gives affiliates a fair chance to earn from their promotions.
While we don’t have details on their approval requirements or payout thresholds, it’s worth noting that a solid reputation and quality products usually make the affiliate program appealing to a wide range of marketers.
TrueTimber is all about outdoor gear and apparel, especially for those who love hunting and fishing. Founded with the idea of providing high-quality, innovative products, TrueTimber has built a solid reputation among outdoor enthusiasts.
The company offers a range of products, including camo clothing, hunting accessories, and gear for camping and fishing. Their camouflage patterns are well-received and have become popular among hunters who want to blend into their surroundings effectively.
TrueTimber's audience is quite loyal, with many outdoor lovers appreciating the quality and functionality of their products. If you’re promoting their gear, you’re tapping into a community that values durability and performance.
The affiliate program allows you to earn a 7.5% commission on each sale. If you sell items with an average order value of, let's say, $100, that means your average commission would be about $7.50 per sale. This can really add up if you see some good traffic!
With a cookie duration of 30 days, there's a decent window for potential sales coming from your referrals. If someone clicks your link and makes a purchase within that month, you'll get credited for it. Plus, TrueTimber's strong presence among hunters can make your promotion efforts easier and more effective.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
BobWards.com is a go-to destination for outdoor enthusiasts. They offer a wide range of products, including camping gear, fishing supplies, and sports apparel. Their reputation for quality and performance has made them popular among those who love the great outdoors.
The products at BobWards.com cater to a diverse crowd, from casual hikers to serious anglers. If you’re into outdoor activities, this site has something for you, no matter your experience level. They carry all the well-known brands, ensuring that customers can trust the gear they buy.
When it comes to driving sales, BobWards.com offers an attractive affiliate program. With an 8% commission rate per sale, this can add up quickly! Given their average order value, you can expect to make a good profit with each sale. Plus, with a cookie duration of 120 days, your referrals have plenty of time to make a purchase.
So whether you’re a seasoned affiliate marketer or just getting started, promoting BobWards.com can be a solid choice. Their wide selection and solid reputation make it easy to attract customers interested in outdoor gear.
LK Baits is a go-to brand for fishing enthusiasts, specializing in high-quality baits for various fishing styles. With a commitment to crafting durable, effective products, LK Baits caters to both beginners and experienced anglers.
They offer a wide range of baits, including soft plastics and hard baits, which are designed to attract fish and improve your chances on the water. This makes them a popular choice among avid fishermen who are always looking for that edge in their fishing game.
LK Baits has built a solid reputation in the fishing community, thanks to their focus on quality and performance. Anglers trust them for reliable gear that can enhance their fishing experience and improve their catch rates.
With an affiliate commission rate of 9.23%, affiliates can earn a decent income promoting these products. If we consider an average order value, it can lead to meaningful earnings.
Plus, with a cookie duration of 14 days, you have a decent window for potential sales, which is great for driving conversions. Whether you’re an angler yourself or just passionate about sharing good products, the LK Baits affiliate program can be a solid fit.
PARYS is an innovative brand that focuses on providing quality products, though specific details about their offerings are not extensively listed. They have carved out a niche in their industry, appealing to a wide audience that values craftsmanship and attention to detail.
The affiliate program is inviting with a commission rate of 7% per sale, making it a compelling option for those who want to earn through their promotions. While the average order value isn't specified, you can calculate your potential earnings based on typical spending within their market segment.
PARYS offers a cookie duration of 30 days, which is pretty standard and gives plenty of time for shoppers to make a purchase after clicking your affiliate link. This duration can help increase conversions from your audience, as it allows for some think time before a purchase.
Even without details about the approval requirements or payout thresholds, the ease of entry into their affiliate program can still attract a variety of affiliates who want to partner with a growing brand. It’s always good to keep an eye on potential boosts in sales, especially during promotional periods.
With PARYS's rising recognition and commitment to quality, their products can likely resonate well with consumers looking for reliable options. This makes the affiliate program a potentially profitable endeavor for anyone who can effectively market the brand.
Muziker.com is a popular online store specializing in musical instruments, audio equipment, and accessories. Founded in 2003, it has grown to become a trusted hub for musicians and music lovers alike.
Their vast product range includes everything from guitars and keyboards to studio equipment and DJ gear. What's really cool is that they cater to a variety of needs, whether you’re a beginner or a seasoned pro. Plus, they offer products from well-known brands, which makes it easy for customers to find quality gear.
Muziker's reputation in the market is pretty solid, thanks to their commitment to customer service and their expert knowledge. They're not just about selling; they provide valuable information and support for music enthusiasts, which keeps customers coming back.
The affiliate program offers a commission rate of 1% - 3% per sale. This might feel a bit modest, but considering the average order values, even a few sales can add up nicely! It’s likely to attract a range of customers who are passionate about their music and willing to invest in quality products.
Overall, teaming up with Muziker.com could be a fun way to earn some extra cash, especially if you're into music and have an audience that shares that interest.
Chytapust.cz is the go-to destination for fishing enthusiasts in the Czech Republic. They offer a wide range of fishing gear, whether you're into angling, fly fishing, or sea fishing. The website is also known for its selection of rods, reels, bait, and accessories.
This brand has made a name for itself by providing quality products tailored to local fishing conditions. Many anglers trust Chytapust.cz for both essential and specialty items, making it a popular store for fishing lovers.
With a commission rate of 8% per sale, affiliates can expect a rewarding partnership. If the average order value is around $100 (a common figure for fishing gear), that means you could earn an average of $8 per sale. It's an attractive option for those who are ready to tap into the fishing community.
Shopping at Chytapust.cz is made even better with their customer-focused policies. They value their customers' needs, which keeps buyers coming back for more. That loyalty can translate into solid sales for affiliates.
The 30-day cookie duration ensures that affiliates have a decent timeframe to earn commissions on referred sales. If you're into outdoor activities, especially fishing, promoting Chytapust.cz could be a great fit for your audience.
Patagonia is a well-known name in the outdoor gear scene, and it's not hard to see why. Founded in 1973, this brand brings a mix of environmental consciousness and high-quality products to the table.
Their catalog includes everything from jackets and fleeces to climbing gear and sportswear. Patagonia is recognized for its commitment to sustainability. They use recycled materials in many of their products, which appeals to eco-friendly shoppers.
Patagonia has built a loyal following thanks to its focus on ethical manufacturing practices and its activism for the planet. Their dedication to protecting the environment speaks volumes, and many consider them a leader in responsible outdoor gear.
The average order value is robust, meaning higher commissions for affiliates. With an 8% commission rate on each sale, affiliates can enjoy good earnings. This brand not only stands out for its quality but also their passionate community that keeps coming back for more.
Additionally, the cookie duration of 90 days gives affiliates ample time to convert potential customers. This setup creates a solid opportunity for ongoing engagement and support in their marketing efforts.
Whether you're a seasoned pro or just love outdoor adventures, promoting Patagonia products is a win-win. The brand’s reputation and commitment to quality make it easy for affiliates to connect with their audience.
Filson is a brand that embodies the rugged spirit of the outdoors. Founded in 1897, it’s known for its top-notch outdoor clothing and gear. The brand has a loyal following, thanks to its high-quality materials and timeless styles.
Filson specializes in a variety of products, including jackets, bags, and accessories that cater to hunters, fishermen, and anyone who loves the great outdoors. Their gear is designed to weather the elements, making it a go-to for those who embrace adventure.
The mission of Filson is to create lasting products that stand up to the rigors of life outdoors. For those who are in the know, Filson is a premium brand, and its items come at a higher price point compared to typical outdoor gear. This, combined with their reputation, means that customers are willing to invest in quality.
With a commission rate of 7% per sale, affiliates can benefit significantly from Filson's loyal customer base. Given the brand's average order value, this commission can lead to some solid earnings. Just imagine earning about $70 or more on an average order!
Filson’s commitment to quality and its strong legacy makes it an attractive option for affiliates looking to promote a brand that resonates with outdoor enthusiasts. Whether it’s stylish outerwear or durable bags, there’s plenty to share with your audience!
Columbia Sportswear is a big name in the outdoor apparel and gear scene. They’ve been around since 1938, offering a huge range of products for outdoor enthusiasts. From jackets to footwear, camping gear to accessories, Columbia makes sure you’re equipped for any adventure.
Their gear is known for its quality and innovation, with tech like Omni-Tech for waterproofing and Omni-Heat for warmth. This means customers know they are getting reliable products that can handle the elements.
Columbia has a solid following, and their products are often featured in the outdoors communities, making them a trusted choice among outdoor lovers. Their appeal extends globally, drawing in both casual hikers and serious adventurers alike.
When it comes to the affiliate program, Columbia Sportswear offers a commission rate of up to 10%. This can become a nice earner since their average order value is generally robust. Let’s say the average order hovers around $100. With that, a commission of 10% would yield approximately $10 per order.
They also have a cookie duration of 21 days. This means you can still earn a commission even if the customer doesn’t buy right away, as long as they return within that timeframe.
With the right approach, promoting Columbia Sportswear can be beneficial for affiliate marketers looking to tap into the outdoor lifestyle market. Their reputation, combined with quality products, makes it easy to drive conversions.
Duck Camp is all about quality outdoor gear, particularly focused on duck hunting and waterfowl enthusiasts. Their products are designed for those who love adventure and need reliable gear that withstands the elements. Whether it's clothing or accessories, Duck Camp has a solid selection that's tailored to the needs of hunters.
The brand has gained popularity among outdoor lovers thanks to their commitment to innovative design and functionality. They create pieces that not only look great but also perform well in the field. Their customer base appreciates this blend of style and purpose.
When you dive into their affiliate program, you'll find a commission rate of 10% per sale. If you consider the average order value, which typically is substantial given the nature of hunting gear, your commissions can add up quickly. For instance, if someone makes a purchase worth $200, that means your commission from that sale would be around $20. Not too shabby!
Additionally, Duck Camp's emphasis on high-quality materials and craftsmanship strengthens their brand appeal. This attracts a loyal audience willing to invest in the right gear, which could lead to higher conversion rates for affiliates.
With a cookie duration of 30 days, there's ample time for you to earn commissions on referred sales. This gives potential buyers a good window to make their purchases without needing immediate decisions.
Ardent Tackle is a fantastic name in the fishing gear world. They specialize in high-quality tackle, providing everything from rods and reels to lures and terminal tackle. Fishing enthusiasts know they're in for a treat with Ardent's offerings.
The brand is well-regarded among anglers, known for its innovative products and commitment to performance. Their tackle is designed to enhance the fishing experience, making it easier for both beginners and seasoned pros to catch more fish.
Commission-wise, the program offers a 6% rate on sales. If you consider their average order value (not specified), you can easily see the potential earnings stacking up. For example, if the average sale is around $50, a 6% commission would earn you about $3 per sale.
Ardent Tackle is all about fishing, and being part of their affiliate program means partnering with a brand that truly understands and caters to its customer base. It’s a solid way to monetize your fishing-related content or reach out to fellow anglers in your network.
Xtratuf is a well-loved brand known for making tough footwear designed for the harshest of conditions. Founded in Alaska, their boots are popular among fishermen, outdoor enthusiasts, and anyone who needs reliable performance in wet and rugged environments.
Their product line mainly features waterproof boots that are both durable and comfortable, making them a go-to choice for those working on boats or spending time outdoors. Xtratuf's iconic design and reputation for quality have led to a strong following and a loyal customer base.
When it comes to their affiliate program, Xtratuf offers a 4% commission on sales. This can add up nicely, especially since the average order value tends to be significant due to their durable footwear. Affiliates will find that promoting a reliable brand with a solid product range makes for an engaging experience.
Xtratuf products are recognized for their quality and longevity, making it easy for affiliates to market them effectively. The brand’s commitment to performance resonates with customers, which helps drive sales through affiliate channels.
Overall, with Xtratuf, you're not just promoting boots; you're sharing a piece of their strong Alaska heritage and commitment to toughness that customers trust.
How We Selected the Best Fishing Affiliate Programs
Criteria for Our Selection
When compiling our list of the 21 best fishing affiliate programs, we considered a range of factors to ensure we provided a comprehensive and fair evaluation. Our goal was to help you make the best possible choice for your affiliate marketing needs. Here's a closer look at our selection criteria:
Commission Structure: The first thing we looked at was the commission structure. We aimed to include programs that offer competitive and fair commission rates. Some offer a flat fee per sale, while others provide a percentage of the sale value. A few even provide recurring commissions, giving affiliates a share of the ongoing subscription revenue.
Product Quality: The quality of the fishing itself is critical. After all, it's much easier to sell a product that you believe in and that offers real value to its users. We looked for programs offering high-quality, reputable fishing products.
Brand Reputation: The reputation of the brand is also important. Well-known and respected brands can be easier to sell, and customers are often more comfortable buying from them.
Payout Terms: We considered the payout terms, including the minimum payout threshold and the frequency of payments. Programs that pay out more frequently and have lower payout thresholds are generally more attractive to affiliates.
By considering these factors, we've been able to provide you with a list of fishing affiliate programs that are not only profitable but also fair, reputable, and supportive of their affiliates.
Why Trust Our Recommendations?
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the fishing niche, you can trust our recommendations to help make it happen.
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