Affiliate Programs / Fishing

The 50 Best Fishing Affiliate Programs of 2023

Does your blog cover fishing? Check out our list of fishing affiliate programs and start making money while helping your website visitors.

By Andrew Fiebert Updated September 23, 2023

Ready to reel in some serious cash with fishing affiliate programs? No need for fluff or guesswork – we've got the real insights and practical advice you need to make a splash in this lucrative niche. Let's dive right into the details!

Jump straight to the affiliate programs

Looking to Start a Fishing Blog?

We've written extensively about how to start a fishing blog. If you're ready to start a fishing blog that readers will love, our guide is the best place to start.

Why Choose a Fishing Affiliate Program?

Choosing the right affiliate program is an essential part of any winning affiliate marketing strategy.

There are several reasons why choosing fishing affiliate programs can be beneficial for both experienced fishers and those new to the hobby:

  • Lucrative potential: Fishing is a popular outdoor activity, and there is a large market for fishing gear, equipment, and accessories. By joining fishing affiliate programs, you can earn commissions on sales made through your affiliate links.
  • Passionate audience: Fishing enthusiasts are often passionate about their hobby and actively seek out information, products, and recommendations. By becoming a fishing affiliate, you can tap into this dedicated audience and provide them with valuable content and product recommendations.
  • Diverse product range: Fishing affiliate programs offer a wide range of products to promote, including fishing rods, reels, tackle, clothing, and more. This diversity allows you to cater to different niches within the fishing community and reach a larger audience.
  • Established brands: Many fishing affiliate programs are associated with well-known and reputable brands in the fishing industry. Promoting these established brands can help build trust with your audience and increase the likelihood of conversions.
  • Flexible promotion methods: Fishing affiliate programs often provide various promotional materials, such as banners, product images, and text links, that you can use on your website or social media platforms. This flexibility allows you to promote products in a way that aligns with your audience and content style.
  • Opportunity for growth: As you build your reputation and audience as a fishing affiliate, there is potential for growth and expansion. You can explore partnerships with additional fishing brands, create your own fishing-related content, and even develop your own fishing products or services.

By choosing fishing affiliate programs, you can turn your passion for fishing into a profitable venture while connecting with fellow fishing enthusiasts and sharing your knowledge and expertise.

Looking for programs in a different niche? Check out our full Affiliate Programs Database.

How We Picked the Best Fishing Affiliate Programs

Commission Structure

We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.

Product Quality

Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.

Brand Reputation

We give extra weight to brands with stellar reputations for taking care of their affiliates.

Payout Terms

Different programs have different payout thresholds and frequencies that we considered when writing our list.

Top 50 Fishing Affiliate Programs in 2023

  1. DICK’S Sporting Goods

    DICK’S Sporting Goods

    Commission Rate: 3.2% Per Sale

    Cookie Duration: 3 Days

    DICK’S Sporting Goods homepage

    DICK'S Sporting Goods is an amazing affiliate program because they are a top-notch sporting goods retailer with a wide range of sports equipment, apparel, and accessories. Their extensive assortment ensures that customers can find everything they need for their favorite sports and activities.

    With a commission rate of 3.2% per sale, DICK'S Sporting Goods offers a competitive payout for their affiliates. This means that you can earn a decent commission for every sale you generate through your affiliate links.

    Additionally, the 3-day cookie duration provided by DICK'S Sporting Goods gives you a good window of opportunity to earn commission on any purchases made by customers who click on your affiliate links. This means that even if customers don't make an immediate purchase, you still have a chance to earn commission if they return to the website within 3 days.

    Some of DICK'S Sporting Goods' most popular products include high-quality sporting equipment such as basketballs, baseball gloves, and golf clubs. They also offer a wide selection of athletic apparel, including popular brands like Nike and Under Armour. Whether you're a sports enthusiast or just looking for some new workout gear, DICK'S Sporting Goods has got you covered.

    Join the DICK’S Sporting Goods Affiliate Program
  2. Sports Direct

    Sports Direct

    Commission Rate: 2.4% Per Sale

    Cookie Duration: 30 Days

    Sports Direct homepage

    Sports Direct is an incredible affiliate program because they have an extensive range of products from the biggest sports brands. They offer a wide variety of trainers for all types of athletes, along with a great selection of sports clothing and accessories. Whether you're into running, football, or any other sport, Sports Direct has got you covered.

    Not only do they have an impressive product range, but their commission rate of 2.4% per sale is also quite competitive. This means that as an affiliate, you can earn a decent commission for every sale you generate. Additionally, the 30-day cookie duration gives you plenty of time to earn commissions on any future purchases made by the customers you refer.

    Some of Sports Direct's most popular products include top-notch trainers from brands like Nike, Adidas, and Puma. They also offer a wide range of sports clothing, such as t-shirts, shorts, and leggings, as well as accessories like sports bags and equipment. With such a diverse selection of high-quality products, Sports Direct is an excellent choice for anyone looking to promote sports-related items.

    Join the Sports Direct Affiliate Program
  3. Pure Fishing

    Pure Fishing

    Commission Rate: 10% Per Sale

    Cookie Duration: 14 Days

    Pure Fishing homepage

    Looking to make some money through affiliate marketing? Look no further than Pure Fishing®. With a generous commission rate of 10% per sale, you can earn a substantial income by promoting their top-notch fishing brands.

    Not only that, but Pure Fishing® also offers a cookie duration of 14 days. This means that even if your referrals don't make a purchase right away, you still have two weeks to earn your commission. It's a win-win situation for both you and your audience.

    When it comes to popular products, Pure Fishing® has got you covered. From top-quality fishing rods to innovative tackle boxes, they have everything the modern angler needs. So why wait? Join Pure Fishing®'s affiliate program today and start reeling in those commissions!

    Join the Pure Fishing Affiliate Program
  4. L.L. Bean

    L.L. Bean

    Commission Rate: 3.2% Per Sale

    Cookie Duration: 1 Day

    L.L. Bean homepage

    L.L.Bean's affiliate program offers a commission rate of 3.2% per sale, which is quite competitive in the industry. While it may not be the highest commission rate out there, it still provides a decent earning potential for affiliates. With L.L.Bean's reputation for functional and innovative design, promoting their products can be a great opportunity to attract customers who value quality.

    Although the cookie duration of 1 day may seem short compared to some other affiliate programs, it can still be beneficial for affiliates who can drive quick conversions. It's important to strategize and optimize your marketing efforts to make the most out of this limited timeframe.

    Some of L.L.Bean's most popular products include their durable outdoor clothing, reliable footwear, and stylish accessories. These items are known for their high quality and performance, making them appealing to outdoor enthusiasts and fashion-conscious individuals alike.

    Join the L.L. Bean Affiliate Program
  5. Bass Pro Shops

    Bass Pro Shops

    Commission Rate: 0.8% - 5.6% Per Sale

    Cookie Duration: 7 Days

    Bass Pro Shops isn’t just a fishing store. They also sell hunting, boating, shooting, and camping gear. Get 5% commission.

    Join the Bass Pro Shops Affiliate Program
  6. Deeper


    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    Deeper Smart Sonar is the world’s first castable Wi-Fi echo sounder, designed to help anglers catch more fish faster and better.

    Join the Deeper Affiliate Program
  7. Mustad Fishing

    Mustad Fishing

    Commission Rate: 20% Per Sale

    Cookie Duration: 30 Days

    Mustad Fishing is a Norwegian company that manufactures and sold fishing tackle, and accessories for both the avid and aspiring angler.

    Join the Mustad Fishing Affiliate Program
  8. TrueTimber


    Commission Rate: 7.5% Per Sale

    Cookie Duration: 30 Days

    TrueTimber has been developing and designing passion-driven apparel and camouflage patterns for hunters, fishermen, and outdoor enthusiasts.

    Join the TrueTimber Affiliate Program
  9. LK Baits

    LK Baits

    Commission Rate: 9.23% Per Sale

    Cookie Duration: 14 Days

    LK Baits offers fishing tackle, fishing rods, fishing reels, boilies, fishing boats, and more from major manufacturers of fishing equipment.

    Join the LK Baits Affiliate Program

    Commission Rate: 8% Per Sale

    Cookie Duration: 120 Days is the largest Sports & Outdoors goods retailer, offering top brand clothing & foortwear for winter, camping, fishing & hunting.

    Join the Affiliate Program
  11. Patagonia


    Commission Rate: 8% Per Sale

    Cookie Duration: 90 Days

    Patagonia is a designer of outdoor clothing and gear for sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running.

    Join the Patagonia Affiliate Program

    Commission Rate: 8% Per Sale

    Cookie Duration: 30 Days offers a wide range of quality fishing equipment at speedy delivery, fair prices and expert advice.

    Join the Affiliate Program

    Commission Rate: 1% - 3% Per Sale

    Cookie Duration: 7 Days

    Muziker is a modern international e-shop offering products specialized for active free time, offering a selection of goods of premium brands.

    Join the Affiliate Program
  14. PARYS


    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    Parys one of the biggest and most favourited fishing eshop, selling fishing rods, reels, chairs, boats, clothes, and more.

    Join the PARYS Affiliate Program
  15. Korkers


    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    Korkers offers a wide variety of outdoor and work related retailers, creating functional and versatile footwear for outdoor adventurers.

    Join the Korkers Affiliate Program
  16. Austin Canoe & Kayak

    Austin Canoe & Kayak

    Commission Rate: 4.50% Per Sale

    Cookie Duration: 30 Days

    Austin Canoe & Kayak is the one-stop-shop for all things outdoor adventure-related, from camping supplies to kayak fishing gear.

    Join the Austin Canoe & Kayak Affiliate Program
  17. Mustang Survival

    Mustang Survival

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    Mustang Survival specializes in USCG TYPE I to V PFDs, Inflatable, and Manual PFDs, Life Vests, water rescue equipment, and other accessories.

    Join the Mustang Survival Affiliate Program
  18. Xtratuf


    Commission Rate: 4% Per Sale

    Cookie Duration: 30 Days

    Xtratuf has over 50 years specializing in uncompromising, durable fishing boots & shoes for life on the water.

    Join the Xtratuf Affiliate Program
  19. The House Of Bruar

    The House Of Bruar

    Commission Rate: 8% Per Sale

    Cookie Duration: Unknown

    The House of Bruar’s clothing collection offers a wide range of high-quality items that all share a distinct sense of refined rural style.

    Join the The House Of Bruar Affiliate Program
  20. Filson


    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    Filson is the leading outfitter and manufacturer of unfailing goods for the outdoors, offering the highest quality and most durable apparel and accessories.

    Join the Filson Affiliate Program
  21. Duck Camp

    Duck Camp

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    Duck Camp is a performance clothing brand for everyone who loves to Cast and Blast, offering unique fishing and hunting apparel.

    Join the Duck Camp Affiliate Program

    Commission Rate: 2% to 8% Per Sale

    Cookie Duration: 30 Days

    Backwoods is an outdoor gear and apparel company, provides clothing, equipment and expertise to help fulfill life’s great adventures.

    Join the Affiliate Program
  23. Al’s Sporting Goods

    Al’s Sporting Goods

    Commission Rate: 7.2% Per Sale

    Cookie Duration: 45 Days

    At Al's Sporting Goods, you’ll find products from all your favorite sporting brand names, along with gear for hutning, skiing, water sports, and biking.

    Join the Al’s Sporting Goods Affiliate Program
  24. Columbia Sportswear Canada

    Columbia Sportswear Canada

    Commission Rate: Up to 10% Commissions

    Cookie Duration: 21 Days

    Columbia Sportswear Canada is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies.

    Join the Columbia Sportswear Canada Affiliate Program
  25. Ardent Tackle

    Ardent Tackle

    Commission Rate: 6% Per Sale

    Cookie Duration: 30 Days

    Ardent Tackle LLC is a designer, manufacturer, and marketer of freshwater fishing tackle and a distributor of D-Funk products.

    Join the Ardent Tackle Affiliate Program
  26. Ed’s Fly Shop

    Ed’s Fly Shop

    Commission Rate: 8% Per Sale

    Cookie Duration: 90 Days

    Ed’s Fly Shop is the premier source for fly fishing equipment, accessories, and fly tying supplies located in Montrose, Colorado.

    Join the Ed’s Fly Shop Affiliate Program
  27. Sharkbanz


    Commission Rate: 15% Per Sale

    Cookie Duration: 60 Days

    Sharkbanz is a convenient, affordable, and effective shark deterrent for the beachgoer, swimmer, surfer, and diver.

    Join the Sharkbanz Affiliate Program
  28. Tackle Direct

    Tackle Direct

    Commission Rate: 2.4% Per Sale

    Cookie Duration: 30 Days

    TackleDirect offers more than 20,000 unique fishing products from top manufacturers including tackle boxes, tools and knives, and outdoor sportswear.

    Join the Tackle Direct Affiliate Program
  29. GoFish Cam

    GoFish Cam

    Commission Rate: 10% Per Sale

    Cookie Duration: Unknown

    GoFish Cam is an underwater fishing camera that ties directly to your line and offers the point of view from your lure or bait.

    Join the GoFish Cam Affiliate Program
  30. Huk Performance Fishing

    Huk Performance Fishing

    Commission Rate: 4% Per Sale

    Cookie Duration: 30 Days

    Huk is the youngest and fastest-growing performance fishing apparel brand in America, which is appealing to the next-generation angler.

    Join the Huk Performance Fishing Affiliate Program
  31. Grundens


    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    Grundens enables professional and recreational fishermen to face any given condition on waters across the globe.

    Join the Grundens Affiliate Program
  32. WaveInn


    Commission Rate: 5% Per Sale

    Cookie Duration: Unknown is one of the leading Fishing Gear and Nautical Equipment Store, offering fishing rods, reels and lures at the best price with the best brands.

    Join the WaveInn Affiliate Program
  33. Cabela’s


    Commission Rate: 3% Per Sale

    Cookie Duration: 14 Days

    Cabela's is a massive brand in the outdoor space. This outfitter of hunting, fishing. and outdoor gear has been going since 1961.

    Join the Cabela’s Affiliate Program
  34. Online Outdoor Closeouts

    Online Outdoor Closeouts

    Commission Rate: 8% Per Sale

    Cookie Duration: Unknown

    Online Outdoor Closeouts sells high-quality hunting, fishing, and outdoor-related products for less than the big box stores.

    Join the Online Outdoor Closeouts Affiliate Program
  35. Gritr Outdoors

    Gritr Outdoors

    Commission Rate: 10% Per Sale

    Cookie Duration: 60 Days

    Gritr Outdoors is a gear guide for life of every shooter, sportsman, and outdoor enthusiast around the world.

    Join the Gritr Outdoors Affiliate Program
  36. Enigma Fishing

    Enigma Fishing

    Commission Rate: 20% Per Sale

    Cookie Duration: 90 Days

    Enigma Fishing is a company of anglers creating products and opportunities for anglers. They are ready to help take you to the next step.

    Join the Enigma Fishing Affiliate Program
  37. Poncho Outdoors

    Poncho Outdoors

    Commission Rate: 8% Per Sale

    Cookie Duration: 30 Days

    Poncho Outdoors offers lightweight, breathable, and quick-drying shirts that keep you cool all day from on the water to in the field.

    Join the Poncho Outdoors Affiliate Program
  38. Aventuron


    Commission Rate: 1.6% Per Sale

    Cookie Duration: 30 Days

    Aventuron is a leading online retailer of biking and outdoor gear and is proud to be the exclusive U.S. distributor of the UK’s legendary Orange Bikes.

    Join the Aventuron Affiliate Program
  39. Sail


    Commission Rate: 3% Per Sale

    Cookie Duration: Unknown

    Sail offers the best items from over 600 outdoor brands; men's, women's, kids' clothing, hunting, fishing, camping gear, and more.

    Join the Sail Affiliate Program
  40. Forza Sports

    Forza Sports

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    Forza Sports is a sports equipment and apparel retailer. It started out selling boxing and MMA equipment, then grew from there.

    Join the Forza Sports Affiliate Program
  41. EGO Fishing

    EGO Fishing

    Commission Rate: 6% - 10% Per Sale

    Cookie Duration: 60 Days

    EGO Fishing is the home of the # 1 Landing Net System on the Planet, offering high-Tech fishing gear for the savvy angler.

    Join the EGO Fishing Affiliate Program
  42. Sportsman’s Guide

    Sportsman’s Guide

    Commission Rate: 2% - 5% Per Sale

    Cookie Duration: 7 Days

    The Sportsman’s Guide has a reputation for being a leading supplier of army surplus, but they also have a range of outdoor sporting goods.

    Join the Sportsman’s Guide Affiliate Program
  43. Backcountry Fuel Box

    Backcountry Fuel Box

    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    Backcountry Fuel Box is a subscription box for outdoor adventures. They curate the newest snacks, packs, and lightweight meals in a box.

    Join the Backcountry Fuel Box Affiliate Program

    Commission Rate: 5.6% Per Sale

    Cookie Duration: 45 Days carries gear and apparel from the top brands in the business and can outfit any adventurer, whether hiking, skiing, camping, or climbing.

    Join the Affiliate Program
  45. Rapala


    Commission Rate: 6% Per Sale

    Cookie Duration: 30 Days

    Rapala is kinda like Duck Dynasty, but with fishing lures instead. They also sell ice fishing accessories, clippers, fish grippers, and even scales.

    Join the Rapala Affiliate Program
  46. Game On

    Game On

    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    Game On offers a catalog of both professional and amateur fishermen quality saltwater tackle at competitive pricing.

    Join the Game On Affiliate Program
  47. Gander Outdoors

    Gander Outdoors

    Commission Rate: 5% Per Sale

    Cookie Duration: 7 Days

    Gander Outdoors sells, outdoor, hunting, fishing, and survival goods. They also have RVs for you to pack it all into.

    Join the Gander Outdoors Affiliate Program
  48. Backcountry


    Commission Rate: 4% - 12% Per Sale

    Cookie Duration: 30 Days

    Get outdoor gear and clothing from big brands to the small and undiscovered. Find everything you need for your next adventure at Backcountry.

    Join the Backcountry Affiliate Program
  49. Trident Fly Fishing

    Trident Fly Fishing

    Commission Rate: 4% Per Sale

    Cookie Duration: 60 Days

    Trident Fly Fishing is one of the largest online fly fishing retailers in the country, selling a range of fly rods, reels, and other fishing gears.

    Join the Trident Fly Fishing Affiliate Program

How We Selected the Best Fishing Affiliate Programs

Criteria for Our Selection

When compiling our list of the 50 best fishing affiliate programs, we considered a range of factors to ensure we provided a comprehensive and fair evaluation. Our goal was to help you make the best possible choice for your affiliate marketing needs. Here's a closer look at our selection criteria:

  • Commission Structure: The first thing we looked at was the commission structure. We aimed to include programs that offer competitive and fair commission rates. Some offer a flat fee per sale, while others provide a percentage of the sale value. A few even provide recurring commissions, giving affiliates a share of the ongoing subscription revenue.
  • Product Quality: The quality of the fishing itself is critical. After all, it's much easier to sell a product that you believe in and that offers real value to its users. We looked for programs offering high-quality, reputable fishing products.
  • Brand Reputation: The reputation of the brand is also important. Well-known and respected brands can be easier to sell, and customers are often more comfortable buying from them.
  • Payout Terms: We considered the payout terms, including the minimum payout threshold and the frequency of payments. Programs that pay out more frequently and have lower payout thresholds are generally more attractive to affiliates.

By considering these factors, we've been able to provide you with a list of fishing affiliate programs that are not only profitable but also fair, reputable, and supportive of their affiliates.

Why Trust Our Recommendations?

As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.

At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.

We've also written extensively about how to start a fishing blog. Between that and our work with customers who own sites in the Fishing niche, we've gained tons of knowledge in the space.

If you want to be a successful affiliate in the fishing niche, you can trust our recommendations to help make it happen.

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