The Alcohol industry is experiencing significant growth, with the global alcohol market projected to reach $1,684.03 billion by 2025, and a compound annual growth rate (CAGR) of 3.1% from 2019 to 2025 [source]. This expanding market offers lucrative opportunities for affiliate marketers willing to tap into its potential.
This guide covers our top 25 Alcohol Affiliate Programs, where you’ll learn everything you need to know to maximize your earnings, including:
Approval Requirements: Applicants must apply through the Impact affiliate network; approval is at Drizly’s discretion based on the relevance and quality of the affiliate’s website or channel, audience demographics, and compliance with alcohol advertising regulations.
Affiliate Network: Impact
Payout Threshold: $50
Drizly is your go-to online destination for alcohol delivery, letting users shop a massive selection of beer, wine, and spirits right from the comfort of their homes. With partnerships with local retailers, the platform ensures quick delivery, often within an hour! It's become extremely popular among those looking for convenience or planning a get-together.
One of the best things about Drizly’s affiliate program is its generous commission range of 3% to 15% per sale. Given the nature of alcohol sales and social events, average order values can be quite high, making those commissions potentially lucrative. Just imagine earning around $15 on a $100 sale at the upper commission rate!
With a cookie duration of 10 days, there’s a solid opportunity for marketers to earn, especially if customers return to purchase after their first click. Drizly's reputation for excellent service and vast product range makes its affiliate program attractive for those eager to cash in on the growing trend of online alcohol sales.
Üllo is a premium wine accessory company focused on elevating the wine-drinking experience through thoughtful innovation and design. Best known for its patented Selective Sulfite™ technology, Üllo purifiers effectively remove sulfites from wine—compounds commonly used as preservatives that can impact taste and cause sensitivity for some drinkers—while helping restore the wine’s natural aroma and flavor profile.
The brand’s flagship products combine this filtration technology with built-in aeration, allowing wine to breathe instantly as it’s poured, enhancing both taste and bouquet without the wait of traditional decanting. Designed with a sleek, modern aesthetic, Üllo products seamlessly fit into any kitchen, bar, or dining setting, making them as visually appealing as they are functional.
Üllo appeals to a wide range of consumers, from casual wine drinkers to enthusiasts looking for a more refined tasting experience. Positioned at the intersection of wellness, design, and functionality, the brand has become a go-to solution for those seeking better-tasting wine with greater convenience.
Üllo is all about enhancing your wine experience with its innovative wine aerator and purification systems. They focus on clearing sulfites and other impurities, promising to elevate your sip of Cabernet or Chardonnay to pure bliss. Their unique technology is gaining popularity among wine aficionados who are keen on quality.
The product range includes various wine aerators, decanters, and accessories tailored for both casual drinkers and connoisseurs. Üllo's reputation for providing solutions that really enhance flavor makes it an exciting brand, especially for those interested in premium wines. The average order value is typically around $50, which is a sweet spot for affiliates to explore.
With a commission of up to 15%, affiliates can see commissions of about $7.50 per sale. That’s pretty decent for selling wine-related products! Plus, there’s no approval process for affiliates, making it super easy to get started and earn from every referral. The cookie duration of 14 days also means you'll still earn a commission if your referred customers take a bit of time to buy.
Firstleaf Wine Club is all about making wine tasting easy and enjoyable. They curate a selection of top-quality wines based on members' personal preferences, ensuring that each bottle fits their taste. Plus, Firstleaf pairs their wines with tailored tasting notes and food pairings, enhancing the entire experience for wine lovers.
With a commission rate of $25 per sale, it's nice to know that you're getting paid well for every new customer you bring in. Depending on the average order value, which typically hovers around the $100 mark for wine subscriptions, you could earn some solid commissions with each referral. This adds up quickly, especially if you have a network of wine enthusiasts.
Firstleaf's focus on personalization and quality makes it a standout choice in the wine subscription market. Their commitment to customer satisfaction means that affiliates can confidently promote a brand that buyers will love and keep coming back for.
Dan Murphy's is a popular liquor retailer in Australia, known for its wide selection of wines, beers, and spirits. With hundreds of stores nationwide, they attract customers looking for everything from craft beers to premium wines. They aim to provide quality products at competitive prices, along with expert advice for both seasoned connoisseurs and casual drinkers.
Their affiliate program offers a commission rate of 2.6% per sale, which can be quite attractive considering the typical average order value in the liquor industry can be substantial. This means that for every sale made through your affiliate link, you could potentially earn a meaningful commission. Plus, the 30-day cookie duration allows plenty of time for customers to return and complete their purchase.
Affiliates benefit from the strong brand reputation Dan Murphy's has built over the years, making it easier to promote their products. The wide array of options available means that there's something for everyone, from budget-friendly options to high-end choices. This broad product range can help drive traffic and conversions through your affiliate links.
Fentimans is a well-loved beverage brand known for its unique range of botanically brewed soft drinks. They offer a delightful variety of flavors, including the classic Victorian Lemonade and Dandelion & Burdock, which stand out for their natural ingredients and traditional brewing methods. This company has garnered a loyal following, especially among those who seek quality and authenticity in their drinks.
Their affiliate program is attractive for marketers, with a commission rate of 5% per sale. While the average order value isn't specified, Fentimans' flavorful offerings often encourage customers to purchase multiple bottles, creating the potential for solid commissions. For example, if an average order amounts to around $50, a 5% commission translates to $2.50 for each sale, adding up quickly for savvy affiliates.
With a 30-day cookie duration, Fentimans gives affiliates a fair chance to earn commission on referred purchases within a month. This is a great incentive, especially with such a unique product line that fits well in both casual and fine dining settings. It's definitely a program for marketers looking to promote something different and engaging.
Approval Requirements: Applicants must have an active website or blog with relevant homebrewing content; applications are manually reviewed and approved by Homebrew Academy
Affiliate Network: ShareASale
Payout Threshold: $50
Homebrew Academy is the go-to destination for anyone looking to get into home brewing. They provide a wealth of knowledge through their online courses and resources, helping newbies and experienced brewers alike master the art of crafting beer at home. With the rise in popularity of craft beer, Homebrew Academy has become a staple for aspiring brewers seeking guidance and expert tips.
The affiliate program offers a generous commission rate of 20%. This can mean some solid earnings for affiliates, especially considering that home brewing equipment and ingredients can add up quickly. For instance, if an affiliate sells a course or kit averaging around $100, that’s a potential commission of $20 for each sale.
With a cookie duration of 45 days, you have a good window to earn from referrals, as most people might take some time to decide. Affiliates can tap into the flourishing home brewing community and help others while earning a decent income at the same time.
The Whiskey Shop is an exciting destination for lovers of fine spirits, particularly whisky. They offer a vast selection of whiskies from around the world, including single malts, blends, and bourbons that appeal to both connoisseurs and casual drinkers alike. The shop prides itself on providing unique bottlings, limited editions, and popular brands, ensuring that there's something for every whiskey enthusiast.
With a commission rate varying from 1% to 5% per sale, it can be a fantastic opportunity for affiliate marketers, especially when considering the average order value in the whiskey market. Think about it: if a typical order is around $100, at a 5% commission, you could earn a commission of $5 per sale. This potential makes it appealing to those with an audience that enjoys premium liquor.
They also have a cookie duration of 30 days, which means you can earn from any referral that goes back to the site within that time frame. This window allows some flexibility for shoppers to make their decisions while keeping the possibility of earning for affiliates open. If you're into whisky and have an audience that appreciates good drinks, The Whiskey Shop's affiliate program could be a fun addition.
Coravin is a game-changer for wine lovers, allowing you to pour a glass of wine without pulling the cork. This innovative system preserves wine’s quality for weeks, months, or even years, making it perfect for those who appreciate fine wine but don’t want to finish a bottle in one sitting. With a range of products designed for every wine enthusiast, Coravin has carved out a solid niche in the wine accessory market.
The brand is increasingly recognized among wine connoisseurs and novices alike, and this can help affiliates promote the products with confidence. Coravin typically offers various models, from the basic to the more advanced systems, each appealing to different price points, ensuring a broad customer base. As for the affiliate program, a commission rate of 3% per sale means potential earnings scale with the average order value of Coravin products.
While specific details about payout thresholds and affiliate networks weren’t mentioned, the 30-day cookie duration is a solid perk for affiliates. Given the average order values for Coravin units, most sales can translate into a decent commission, making this program a tempting option for those in the world of wine and lifestyle marketing.
Marks and Spencer, often known as M&S, is a beloved British retailer that has been around since 1884. It’s famous for offering high-quality clothing, food, and home goods. Their food section, in particular, is renowned for tasty ready meals and gourmet treats, making M&S a go-to for shoppers looking for something special.
Their affiliate program caps off what is already a strong brand reputation. With a commission rate of 5% per sale, you can make some decent money, especially if you’re marketing to a demographic that loves premium clothing and gourmet food. Every sale adds up quickly with M&S, especially when you consider their focus on quality products that typically have higher average order values.
Aside from fantastic products, Marks and Spencer has a reputation for excellent customer service. This makes it easier for affiliates to convert sales. Plus, with a cookie duration of 30 days, affiliates have a solid window to earn commissions on referred customers, allowing for some extra flexibility in marketing efforts.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Approval Requirements: Applicants must apply via the AWIN network and are subject to a manual review by Harrods. Approved sites must be live, of high quality, feature relevant luxury fashion, beauty or lifestyle content, comply with AWIN’s Affiliate Terms and Conditions, and adhere to UK advertising and disclosure regulations.
Affiliate Network: Awin
Payout Threshold: $50
Harrods is a British luxury department store that's been around since 1849. Known for its lavish selection of high-end fashion, beauty products, home goods, and gourmet food, it's a go-to destination for anyone looking to indulge. With a reputation that screams exclusivity, Harrods attracts a well-heeled clientele who appreciate quality and sophistication.
As part of the Harrods affiliate program, you can earn a commission rate of 3% per sale. While the average order value isn't specified, given the nature of the products, you can expect it to be pretty high. This means even at a modest AOV, you could make a decent commission. For example, if an order totals around $500, your commission would be about $15.
The affiliate program boasts a cookie duration of 30 days, which gives you ample time to earn commissions from referred customers. This is great news for affiliate marketers looking to promote such a prestigious brand. With Harrods' wide appeal and premium offerings, it’s certainly an attractive option for affiliate partnerships.
Mercatalyst is a vibrant and innovative platform focused on delivering a curated selection of products across various categories. They offer everything from tech gadgets to home essentials, catering to a broad audience looking for quality and value. The brand has gained popularity rapidly, attracting a diverse pool of shoppers and keeping things fresh with the latest trends and necessities.
As an affiliate, you'll earn a 5% commission on each sale. Depending on the average order value, which we can guess might be decent given their product range, you could be looking at commissions that add up nicely over time. Considering the cookie duration of 30 days, it's an excellent opportunity for affiliates to maximize their earnings through effective promotion.
The comprehensive product offering at Mercatalyst makes it a go-to destination for shoppers, and by joining their affiliate program, you can tap into this potential while earning commissions. With a user-friendly experience for both shoppers and affiliates, the program is designed to support your marketing efforts efficiently as you help bring great products to a wider audience.
WineLibrary.com is a go-to destination for wine lovers, featuring an extensive selection of wines, spirits, and accessories. Founded by Gary Vaynerchuk, this site has grown in popularity, leveraging Gary's unique personality and expertise in the wine industry. They've crafted a strong brand that appeals to both casual drinkers and serious connoisseurs.
With a commission rate ranging from 8% to 10% per sale, affiliates have the chance to earn a healthy sum with every referral. If the average order value is anticipated to be around $100 (an estimate, as no specific figures are mentioned), that means an affiliate could earn between $8 and $10 in commission for each successful sale made through their link.
The program also boasts a cookie duration of 45 days, giving affiliates a solid window for tracking sales. This extended period can be beneficial in ensuring commissions are credited for users who take their time before purchasing. WineLibrary.com is not just about selling wine; it's about education, making it a delightful partnership for affiliates passionate about sharing wine culture.
Vinesse Wines is a fun and vibrant online store specializing in wines from various regions all over the world. They focus on delivering unique boutique wines, making it a treasure trove for wine lovers looking to explore new flavors. With a strong commitment to quality, Vinesse offers personalized recommendations and curated selections that cater to different tastes and occasions.
The affiliate program boasts a commission rate of 10% per sale, which is solid considering wine enthusiasts often splurge on quality bottles. Although the average order value isn't specified, wine orders can vary quite a bit. Imagine if a customer spends around $100; that would put your average commission at about $10 per sale. Plus, their cookie duration lasts 45 days, giving you a decent window for tracking sales.
Joining the Vinesse affiliate program can be appealing given their expanding popularity and reputation. Wine as a gift is always in demand, meaning affiliates have excellent opportunities to tap into various market segments—from casual drinkers to serious connoisseurs. Whether you’re a seasoned marketer or just starting out, promoting Vinesse Wines could be a lucrative way to share your passion for wine.
Mano's Wine is all about bringing memorable wines right to your table. They offer a curated selection of fine wines, focusing on both quality and unique flavor profiles. Their offerings include a variety of red, white, and sparkling wines, catering to different tastes and occasions. Mano's Wine makes it easy for wine lovers to discover new favorites or stock up on beloved classics.
The wine industry is booming, and Mano's Wine is riding that wave with a fantastic range that appeals to casual drinkers and connoisseurs alike. Whether you’re seeking a delicious bottle for a dinner party or a gift, there’s something for everyone. Their wine selection is sure to please any palate, enhancing the overall experience for every customer.
Joining the Mano's Wine affiliate program means you can earn a 3% commission on each sale generated through your links. With a cookie duration of 45 days, you have plenty of time to earn commissions as customers browse. This program is great for affiliates who enjoy sharing their love for quality wines and want to monetize their enthusiasm.
Brewdog is a popular craft brewery that launched back in 2007 in Scotland. Known for their bold beers and quirky marketing, they’ve attracted a loyal following. Brewdog offers a wide range of beers, from their flagship Punk IPA to seasonal and limited-edition brews. They even produce canned cocktails and merchandise, appealing to craft beer enthusiasts.
Their affiliate program is a great way for marketers to tap into this vibrant brand. With an 8% commission rate per sale, it can add up quickly if your audience loves craft beer. The average order value can be significant, translating to a nice chunk of earnings for affiliates. Plus, with a cookie duration of 30 days, you have a good window to make commissions from referred customers.
Brewdog's cult-like status and commitment to high-quality products mean affiliates have a solid product to promote. Whether your audience is into beer tastings or just looking for something fun and unique, Brewdog delivers. This makes the affiliate program not only profitable but also enjoyable to be a part of!
Winebasket is all about making wine shopping easy and enjoyable. They offer a wide variety of wines, gift baskets, and wine accessories for every occasion. Their selection caters to wine lovers across the spectrum, whether you are a casual drinker or a connoisseur.
One noteworthy aspect of Winebasket is their customer-focused approach. They pack and ship their products with care, making sure that each order arrives in top condition. This attention to quality helps solidify their reputation in the competitive wine market, attracting many online buyers.
As an affiliate, you can earn a 7% commission on each sale you generate with a cookie duration of 45 days. This means you'll have some time for your referrals to make their purchases, which can increase your chances of earning even more commission!
Approval Requirements: Application through the Impact affiliate network; must have an active website or social media presence with content aligned to sustainability and Public Goods’ brand; subject to manual review.
Affiliate Network: Impact
Payout Threshold: $50
Public Goods is all about making everyday essentials accessible and sustainable. They offer a streamlined selection of high-quality household items, personal care products, and sustainable home goods. Their focus is on eco-friendly practices and transparency, which resonates well with the modern, conscious consumer.
The brand emphasizes its commitment to affordability while still maintaining a quality product lineup. This approach has helped them build a loyal customer base. With a competitive commission rate of 9.42%, affiliates can earn a decent income, especially since many items in the Public Goods store are priced reasonably.
While there isn't much detailed information on cookie duration or approval requirements, the brand's solid reputation and appealing values make it an interesting program for those looking to promote sustainable products. Affiliates can plug into a growing trend of eco-friendly living and offer their audience quality options that fit this lifestyle.
DRNXMyth is all about the freshest and most unique ready-to-drink cocktails. Their mission is to make high-quality cocktails accessible to everyone, whether you’re chilling at home or hosting friends. With their range of exciting flavors, they have something for cocktail lovers of all types, from classic mixes to fun twists.
When it comes to brands, DRNXMyth stands out in the crowded beverage market. They are committed to using premium ingredients, which really sets their drinks apart. A lot of customers love their innovative approach, making the brand popular among cocktail enthusiasts looking for convenience without sacrificing quality.
With a 3% commission rate, DRNXMyth's affiliate program can be pretty lucrative, especially since ready-to-drink cocktails can often be purchased in bulk or multipacks. That means your earnings could quickly add up with just a handful of sales. If cocktails are your niche, this could be a fun affiliate program to consider!
Beaulieu Vineyard is a distinguished name in the wine industry, rooted in the lush soils of Napa Valley. With a history dating back to 1900, this vineyard has a rich legacy, consistently producing high-quality wines celebrated for their craftsmanship and taste. Beaulieu Vineyard offers a diverse range of wines, from classic red varietals to crisp whites, making it a favored choice among wine lovers and connoisseurs alike.
The brand has gained a loyal following, thanks to its commitment to quality and tradition. With an impressive assortment, you can find options suitable for any occasion—from special gatherings to casual dinners. The popularity of Beaulieu Vineyard can also be credited to its stellar reputation, supporting a solid affiliate program that rewards marketers well for promoting their quality offerings.
Beaulieu Vineyard’s affiliate program offers a generous 20% commission on sales through its affiliate partner links. If the brand's average order value is around $100, for example, that means you could pocket about $20 in commission for every sale you refer. Plus, with a 90-day cookie duration, you have ample time to earn commission on sales made by customers who click through your links. This makes it an ideal partnership for those looking to promote a well-established name in the wine world.
DutyFreeDepot is your go-to for all things travel shopping. They offer a great range of duty-free products including perfumes, cosmetics, snacks, and spirits. Travelers looking to snag a good deal just love shopping there before their journeys. It’s a reliable name in the travel retail niche, especially for folks wanting to bring home goodies without that extra tax bite.
The affiliate program shines with a solid 10% commission on each sale. Picture this: if the average order value is around $100, that means you could earn about $10 for every sale made through your referrals. Plus, with a cookie duration of 120 days, you'll have plenty of time to turn those clicks into earnings.
This program is all about making travel shopping easy and cost-effective. Whether it's chocolates for your loved ones or high-end skincare for yourself, DutyFreeDepot has something for everyone. It’s truly a no-brainer for any affiliate marketer wanting to tap into the travel and retail market.
WineBid is a go-to platform for wine enthusiasts looking to buy and sell premium wines online. Launched to provide a unique auction experience, it connects buyers with sellers of fine and rare wines from around the world. With a reputation built on trust and expertise, WineBid appeals to wine collectors, investors, and casual drinkers alike.
The variety of wines available is impressive, featuring vintages from renowned regions and top-rated producers. As such, every bidder gets the opportunity to score some amazing bottles, making this marketplace both exciting and competitive. Plus, they often have an average order value that can provide significant returns for affiliates.
By promoting WineBid, affiliates can earn a 10% commission on each sale. Given the value of high-quality wine, this can equate to a nice profit with each successful referral. With a cookie duration of 15 days, affiliates have a decent window to convert leads into sales. Overall, it’s a program that’s worth checking out for anyone in the wine niche!
Judaica WebStore is a great spot for all things related to Jewish culture and tradition. They offer a wide range of products including Judaica items, gifts, artwork, and home decor, all with a strong cultural touch. Whether you're looking for beautiful menorahs, mezuzahs, or even stunning Shabbat candles, they've got you covered!
One of the cool things about Judaica WebStore is their commitment to quality and a diverse selection, catering to customers who appreciate both modern and traditional designs. They serve a passionate customer base who values their heritage and seeks meaningful products, making this a compelling choice for affiliates looking to promote unique items.
The affiliate program features a competitive 10% commission rate on sales, which could mean solid earnings for partners, especially considering the product variety that appeals to a broad audience. With a cookie duration of 30 days, affiliates have a decent window to earn from their referrals!
Total Wine is a major player in the retail wine market, offering a massive selection of wines, spirits, and beers. They have a keen focus on providing great value and a wide range of products, making it easy for customers to find quality options at various price points. With locations across the United States and an online store, Total Wine caters to both casual drinkers and connoisseurs alike.
When it comes to the affiliate program, you’ll earn a commission rate of 4% per sale. That means if a customer spends $100, you could earn $4. Total Wine's reputation for excellent customer service and a strong loyalty program makes it attractive for driving sales. Plus, their online shopping experience is user-friendly, which often encourages more impulse purchases.
Total Wine also regularly hosts events and tastings, which adds another layer of engagement to their offerings. This creates a fun way for affiliates to promote not just products but also experiences. The combination of a solid commission rate and a wide product range makes their affiliate program a solid option for marketers in this niche.
The Whisky Exchange is a well-known online retailer specializing in an extensive range of whiskies and spirits from around the globe. They offer everything from rare vintage bottles to popular brands and even unique gift sets. Their reputation in the spirits community is built on expert curation, exceptional customer service, and a commitment to quality.
With a commission rate of 1.6% per sale, affiliates can earn a neat commission on the sales they drive. Given that whisky purchases can often reach high values, even a modest average order value means a nice payout per sale. Depending on what products your audience buys, this could be a fruitful partnership.
The Whisky Exchange is perfect for bloggers, influencers, or anyone passionate about the spirit world looking to monetize their platform. They provide affiliates with various promotional materials and an easy-to-navigate affiliate interface to help you maximize your earnings effortlessly.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the alcohol niche, you can trust our recommendations to help make it happen.
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