The Alcohol industry is experiencing significant growth, with the global market expected to reach $2.4 trillion by 2025, growing at a CAGR of 4.5% from 2020 to 2025 [source]. This robust growth presents lucrative opportunities for affiliates looking to monetize their platforms through alcohol affiliate programs.
This guide covers our top 25 Alcohol Affiliate Programs, helping you tap into this thriving market. For each program, you'll get key details like:
Approval Requirements: Applicants must apply through the Impact affiliate network; approval is at Drizly’s discretion based on the relevance and quality of the affiliate’s website or channel, audience demographics, and compliance with alcohol advertising regulations.
Affiliate Network: Impact
Payout Threshold: $50
Drizly is a go-to platform for anyone looking to get their favorite beverages delivered straight to their doorstep. Since its inception, it has made waves in the alcohol delivery space. Whether you're after craft beers, fine wines, or premium spirits, Drizly connects users with local retailers that offer a variety of options.
With a solid commission rate ranging from 3% to 15% per sale, there's potential for affiliates to earn decent payouts. If we consider an average order value, affiliates might see commissions adding up quickly, especially when customers are stocking up for special occasions. Drizly's user-friendly interface and convenience make it appealing for those who enjoy a hassle-free way to shop for drinks.
Affiliates also appreciate Drizly’s cookie duration of 10 days. This means if someone clicks through your affiliate link, you have a good window to earn your commission if they make a purchase within that time. The program has attracted many marketers thanks to its reputation and straightforward process, making it an intriguing option in the affiliate marketing landscape.
Üllo is a premium wine accessory company focused on elevating the wine-drinking experience through thoughtful innovation and design. Best known for its patented Selective Sulfite™ technology, Üllo purifiers effectively remove sulfites from wine—compounds commonly used as preservatives that can impact taste and cause sensitivity for some drinkers—while helping restore the wine’s natural aroma and flavor profile.
The brand’s flagship products combine this filtration technology with built-in aeration, allowing wine to breathe instantly as it’s poured, enhancing both taste and bouquet without the wait of traditional decanting. Designed with a sleek, modern aesthetic, Üllo products seamlessly fit into any kitchen, bar, or dining setting, making them as visually appealing as they are functional.
Üllo appeals to a wide range of consumers, from casual wine drinkers to enthusiasts looking for a more refined tasting experience. Positioned at the intersection of wellness, design, and functionality, the brand has become a go-to solution for those seeking better-tasting wine with greater convenience.
Üllo is all about enhancing your wine experience with its innovative wine purifier. This cool gadget removes sulfites from wine, making it smoother and more enjoyable for every sip. They cater to both wine lovers and those just looking to elevate their dining experiences with a unique product designed to enhance taste.
The brand has made quite the name for itself in the wine niche, attracting a diverse audience. Since their products are often sought after as thoughtful gifts or party essentials, they offer your audience a real reason to engage. The potential average order value gives a nice boost to affiliate earnings, especially with a competitive commission rate of up to 15%.
With a 14-day cookie duration, you have some flexibility to capture those curious shoppers. Plus, the low payout threshold of $10 means that affiliates can see returns quickly. If you've got an audience with an affinity for wine, Üllo could be a sweet opportunity for affiliate marketing success!
Firstleaf Wine Club is perfect for wine enthusiasts who love discovering new bottles without the hassle of heading to a store. With a focus on personalization, Firstleaf curates wine selections based on individual preferences. Each box comes packed with a delightful variety of hand-picked wines that you're likely to adore.
This program is particularly attractive for affiliates. They offer a solid commission rate of $25 per sale, which can quickly add up. Given that wine boxes can vary, the average order value might be generous, making your earnings per referral quite promising!
Plus, Firstleaf’s user-friendly platform makes it easy to promote through various channels. If you’re looking to tap into a market where people enjoy wine experiences, this affiliate program is definitely worth considering.
Dan Murphy's is a well-known Aussie liquor retailer, renowned for its massive range of wines, spirits, and beers. Popular among both casual drinkers and connoisseurs, they pride themselves on offering quality products at competitive prices. Their easy-to-navigate online store allows customers to find their favorite beverages or discover new ones, making it a go-to destination for all things alcohol in Australia.
With an attractive commission rate of 2.6% per sale, affiliates can earn money by promoting Dan Murphy's extensive product lineup. The cookie duration is a solid 30 days, ensuring that affiliates have plenty of time to secure those sales. Plus, with a continually growing customer base, your potential for earnings is quite good.
Dan Murphy's also often runs various promotions and offers, which can help boost your affiliate sales. The average order value in the liquor retail industry can fluctuate, but even modest purchases can yield decent commissions, especially since many customers often buy multiple products at a time.
Fentimans is all about crafting quality beverages with a touch of tradition. Founded in 1905, they specialize in botanically brewed drinks, including specialty sodas and mixers. Their drinks, made using natural ingredients and time-honored techniques, are popular among those who love unique flavor combinations and a premium taste experience.
As an affiliate, you can earn a 5% commission on each sale. Although the exact average order value isn’t mentioned, you can still expect that it could translate to decent commissions, especially given the premium nature of their products. With Fentimans’ reputation and loyal customer base, promoting their range might be a breeze!
The Fentimans drinks range features flavors like Rose Lemonade and Elderflower, which set them apart from mainstream soft drinks. Their commitment to quality and distinctive branding can help affiliate marketers tap into an audience looking for something beyond ordinary beverages.
Approval Requirements: Applicants must have an active website or blog with relevant homebrewing content; applications are manually reviewed and approved by Homebrew Academy
Affiliate Network: ShareASale
Payout Threshold: $50
Homebrew Academy is all about helping people dive into the world of homebrewing. They offer a variety of products, from starter kits to advanced brewing equipment and educational resources. Whether you're a newbie looking to brew your first batch of beer or a seasoned pro wanting to enhance your skills, they've got something for everyone. Their expertise makes the often complex process of homebrewing easier and more enjoyable.
With a solid commission rate of 20%, this affiliate program is pretty enticing for marketers. Homebrew Academy’s average order value isn't specifically mentioned, but you can expect potential commissions to ramp up quickly with their quality offers and products. It’s a great opportunity for those who want to promote a brand that genuinely cares about its customers’ homebrewing journeys.
The brand has built a loyal following among homebrewing enthusiasts. Their engaging content and tutorials show that they're passionate about teaching everyone how to create their fantastic brews. The combination of a solid commission structure and a dedicated customer base makes this affiliate program a fun venture for marketers.
The Whiskey Shop is a go-to destination for whiskey lovers, offering a vast selection of premium spirits from around the globe. They pride themselves on being a one-stop shop for whiskey enthusiasts, showcasing everything from rare finds to well-known brands. With a strong reputation built over the years, they cater to a wide audience, making whiskey accessible and enjoyable for both newbies and connoisseurs.
When it comes to their affiliate program, they offer a commission rate that ranges from 1% to 5% per sale. This can add up, especially if the average order value is significant. So, depending on the typical purchase size, you could see some nice earnings for each referral.
The Whiskey Shop not only stands by its quality but also supports its affiliates with attractive terms. With a cookie duration of 30 days, affiliates have ample time to earn commissions on referred sales. This aspect, combined with their solid product offerings, makes their affiliate program appealing for anyone looking to promote whiskey to a relevant audience.
Coravin is a cool brand that revolutionized the way wine lovers enjoy their favorite bottles. Their innovative product lets you pour wine without pulling the cork, which means you can savor just a glass at a time without worrying about spoilage. Whether you’re a casual drinker or an avid connoisseur, Coravin’s products appeal to all, making it a popular choice among wine enthusiasts.
With high-quality, stylish designs, Coravin products often come with a higher price tag than your average wine accessory. This means that while the commission rate is set at 3%, the real profit for affiliates can come from promoting more expensive models. When paired with an average order value typically found in wine preservation tools, the potential commissions can be quite appealing.
Coravin’s brand recognition and quality offerings create a great opportunity for affiliate marketers. Their customer base is filled with wine lovers seeking to enjoy their collection without waste, making it easier to drive sales. And with a focus on top-notch design and functionality, affiliates will find plenty to promote.
Marks and Spencer, or M&S as it's affectionately known, is a well-established British retailer that has been around for over a century. It’s not just any store—it’s a one-stop shop for high-quality clothing, home goods, and tasty food. From delicious ready meals to trendy apparel, M&S offers a bit of everything for different lifestyles and tastes.
The brand enjoys a solid reputation and has a loyal following, making it a strong contender in the affiliate marketing realm. With a commission rate of 5% per sale, affiliates can benefit greatly. If we imagine an average order value of around $50, affiliates could realistically earn about $2.50 per transaction, which adds up fast! Plus, with a cookie duration of 30 days, there’s plenty of time for potential customers to make a purchase after clicking through your link.
M&S is known for its attention to quality and style, and they often carry a mix of fashionable items and practical home essentials. The appeal of M&S extends to food lovers as well, featured in their convenient food sections, which is a big reason for its popularity. All these factors make the Marks and Spencer CA affiliate program an interesting opportunity for anyone looking to promote a trusted brand.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Approval Requirements: Applicants must apply via the AWIN network and are subject to a manual review by Harrods. Approved sites must be live, of high quality, feature relevant luxury fashion, beauty or lifestyle content, comply with AWIN’s Affiliate Terms and Conditions, and adhere to UK advertising and disclosure regulations.
Affiliate Network: Awin
Payout Threshold: $50
Harrods is a legendary luxury department store based in London, famous for its opulence and vast selection of high-end products. Offering everything from designer clothing to gourmet food, home goods, and luxury beauty products, Harrods caters to a clientele that values quality and exclusivity. The variety of luxury brands available means that affiliate marketers have a wealth of products to promote.
The Harrods affiliate program offers a 3% commission rate per sale. Given that Harrods typically has a high average order value, affiliates have the potential to earn substantial commissions with every sale. For instance, if the average order value is around $500, an affiliate could earn about $15 per sale just from that 3% commission.
The cookie duration is 30 days, which allows affiliates a decent window to earn commissions from referrals. This longer duration is beneficial since it increases the chances of earning from initial clicks as customers make their buying decisions. Harrods’ well-established brand reputation and exclusive offerings can make promoting the affiliate program an appealing option for marketers.
Mercatalyst is a unique online marketplace that brings together various brands and products in one convenient place. They focus on a wide range of items, from tech gadgets to lifestyle accessories. The brand is all about making shopping easier and more enjoyable for customers, which is a big plus.
The affiliate program for Mercatalyst offers a commission rate of 5% per sale, meaning affiliates can earn some solid cash, especially if they promote high-ticket items. With an average order value trending upward, affiliates can expect their earnings to be decent. Plus, a cookie duration of 30 days means that you have a fair window to earn commissions on those sales.
While more details about approval requirements, the affiliate network, and payout thresholds are still being researched, joining the Mercatalyst affiliate program can be a great opportunity for marketers looking to promote a diverse selection of products.
WineLibrary.com is a top destination for wine lovers looking to find a diverse selection of fine wines, spirits, and craft beers. Founded by the well-known personality and wine expert Gary Vaynerchuk, it has built a loyal audience by offering unique selections and detailed product descriptions. From everyday bottles to rare finds, they cater to all tastes and budgets.
The affiliate program offers a commission rate ranging from 8% to 10% per sale, giving marketers a significant opportunity to earn as they promote a brand trusted by many. Given that wine enthusiasts often make higher-value purchases, affiliates can expect decent earnings, especially with an average order value of around $80. This means an affiliate could pocket around $6.40 to $8 per sale.
With a cookie duration of 45 days, affiliates have a nice window to convert visitors into buyers, maximizing their chances of earning commission. WineLibrary.com’s commitment to quality and customer satisfaction makes it a meaningful program for those engaging with wine aficionados.
Vinesse Wines is all about curating the perfect wine experience for enthusiasts and casual drinkers alike. They offer a selection of fine wines from around the globe, featuring exclusive collections, seasonal picks, and limited-edition releases. Their aim is to make fine wine accessible and enjoyable for everyone, with options ranging from everyday varietals to premium selections.
One of the standout features of Vinesse Wines is their commitment to providing expertly selected wines with great value. Their affable team works hard to showcase the best flavors, making their collections a hit among wine lovers. Plus, they often include educational resources and wine pairings to enhance the tasting experience.
The Vinesse Wines affiliate program offers a 10% commission on each sale made through affiliates. If you consider their average order value, this translates into a nice chunk of change per sale, depending on what your audience is purchasing. With a 45-day cookie duration, you'll have ample time to earn commissions on those who click through your links!
Mano's Wine offers a delightful selection of wines that cater to all tastes, making it a favorite among wine enthusiasts. Their collection features products sourced from well-known vineyards, providing everything from rich reds to crisp whites. It’s perfect for anyone looking to indulge in quality vino or find the perfect bottle for a special occasion.
When you join Mano's Wine affiliate program, you can earn a 3% commission on each sale. While their average order value isn’t explicitly listed, considering most wine purchases typically range higher, your commissions could really add up. For example, on an order of $100, you'd earn $3! Plus, the cookie duration is 45 days, giving you plenty of time to capture that sale.
Even though we don’t have all the nitty-gritty details of their program, there’s great potential for affiliates who promote quality wines. Mano's Wine is perfect for tastemakers and casual drinkers alike, making it an attractive brand to represent.
Brewdog is an innovative craft brewery that has taken the beer world by storm since its founding in 2007. Known for its bold flavors and unique brewing techniques, Brewdog offers a wide range of craft beers, from IPAs to stouts and even experimental brews. They also sell merchandise like branded clothing and beer guides, making it easy for fans to show their Brewdog pride.
Their dedication to quality and sustainability has helped them cultivate a loyal customer base, and they’re known for their playful marketing campaigns. With their beers frequently featured in bars and shops, Brewdog products are popular among craft beer enthusiasts everywhere, further enhancing the potential for affiliate sales.
The Brewdog affiliate program has an 8% commission rate, which can lead to decent earnings, especially for high-value sales. Given the average order value in the craft beer space, affiliates can expect a nice chunk of change from each sale. Plus, with a cookie duration of 30 days, there's ample time for potential customers to finalize their purchases after clicking through your links.
Winebasket is a delightful destination for wine lovers looking to find a great selection of wines and gourmet gift baskets. They specialize in curating a diverse range of wines from various regions, perfect for any occasion, whether it’s a cozy night in or a festive celebration. Their gift baskets often include wine-themed snacks and accessories, making them a popular choice for gift-giving.
The appeal of Winebasket doesn't just stop at their products. They have built a loyal customer base by providing high-quality, well-thought-out selections that cater to both the wine novices and connoisseurs alike. Customers appreciate the convenience of online shopping for their wine needs and often return for the perfect gift baskets that stand out for any event.
With a commission rate of 7% per sale, there's potential for decent earnings as you promote their products. So when considering an average order value, partners can look at how many clients might spend on quality wine to gauge possible earnings. Plus, the 45-day cookie duration gives you ample time to convert potential leads into sales.
Approval Requirements: Application through the Impact affiliate network; must have an active website or social media presence with content aligned to sustainability and Public Goods’ brand; subject to manual review.
Affiliate Network: Impact
Payout Threshold: $50
Public Goods is all about offering eco-friendly products that are both stylish and affordable. They sell a variety of essentials, including personal care items, home goods, and pantry staples. With an emphasis on sustainability, their products are designed to minimize waste and reduce the use of harmful materials, making them a favorite among environmentally conscious shoppers.
The brand has quickly gained popularity for its minimalistic design and quality offerings. Public Goods aims to provide high-quality items to consumers without the hefty price tags often associated with eco-friendly brands. Their commitment to sustainability resonates with a large audience and encourages a devoted customer base, which is excellent for affiliate partners.
With a commission rate of 9.42% per sale, affiliates have the potential to earn a notable income, especially given that many of their products typically have a solid average order value. This means more earnings for you as an affiliate as you promote their range of eco-conscious essentials!
DRNXMyth is all about elevating your home bartending game with exciting and innovative cocktail products. They offer a unique selection of premium spirits, mixers, and accessories to help you craft bar-quality drinks right in your living room. Whether you’re a novice or a mixology enthusiast, DRNXMyth has got you covered.
Their reputation has been steadily growing, appealing to cocktail lovers and party hosts alike. By featuring trendy and high-quality items, they make every gathering special and unforgettable. Plus, with sleek packaging and an emphasis on quality, customers feel good about their purchases.
For those interested in partnering through their affiliate program, there’s a 3% commission on sales. This can translate into nice earnings if you promote products effectively, especially if the average order sizes are significant. With a 15-day cookie duration, there’s ample opportunity to earn with repeat visits from your audience.
Beaulieu Vineyard is one of California's oldest and most respected wineries, established in 1900. Known for its rich history and premium quality wines, the vineyard offers a wide selection, from classic Cabernet Sauvignons to elegant Chardonnays. Their commitment to producing exceptional wines has made them a favorite among wine aficionados and casual drinkers alike.
With a stellar reputation, Beaulieu Vineyard attracts wine lovers who appreciate fine vintages and are often looking for ways to stock their wine cellars. This translates into a solid opportunity for affiliates, especially since they can earn a 20% commission on sales. Given the average order value in the wine sector, affiliates can see substantial earnings for every bottle sold.
As a part of the lucrative wine market, Beaulieu Vineyard provides a range of promotional materials to help affiliates market effectively. With a delicious lineup of high-quality wines, this program allows affiliates to pair their passion for wine with the potential for meaningful revenue.
DutyFreeDepot is a great go-to for travelers seeking a wide array of duty-free products. They offer everything from perfumes and cosmetics to alcohol and tobacco. The variety of items available makes it a convenient option for those wanting to stock up on goodies before heading home or while on vacation.
With a commission rate of 10% per sale, affiliates can earn a decent income considering the average order value tends to be on the higher side due to luxury tax-free items. This translates to an average commission of around $10 for each sale, which can really add up over time!
The program is designed for anyone looking to take advantage of an easy promotion, especially with a cookie duration of 120 days. This means affiliates have a generous window to earn commissions, giving potential buyers ample time to make a purchase after clicking on an affiliate link.
WineBid is an exciting platform for wine enthusiasts looking to buy or sell fine wines from all over the world. Established as a wine auction site, it offers a vast selection of varying vintages and brands, making it easy for both novice and experienced collectors to find something special. Customers can explore a great selection curated by experts, ensuring a broad range of quality wines to choose from.
What sets WineBid apart is its community-driven approach. The platform creates a personalized shopping experience with detailed listings and helpful descriptions, which is perfect for someone looking to understand their purchases better. It has gained popularity among wine lovers, keeping them engaged in the finer details of wine collection over time.
With a commission rate of 10% per sale, affiliates can make a good income by tapping into WineBid’s extensive customer base. Given the premium nature of their products, the average order values can be substantial, which means commissions could add up nicely. Promoting this trusted wine auction site can be a sweet deal for affiliate marketers!
Judaica WebStore is your go-to for all things Jewish, offering a fantastic range of products from menorahs and mezuzahs to Jewish books and ceremonial items. Founded with a mission to provide quality Judaica at affordable prices, the store appeals to both individuals looking to celebrate their faith and those searching for meaningful gifts. It's a beloved spot among Jewish communities and has something for everyone, whether you’re adorning your home or seeking spiritual items.
The affiliate program boasts a solid commission rate of 10% per sale, and with a diverse product lineup, affiliates can benefit significantly. While the average order value isn’t explicitly mentioned, given the range and significance of their products, affiliates stand to earn a decent amount from each sale. Plus, a cookie duration of 30 days ensures you have a good window to convert referrals into commissions.
Judaica WebStore excels in customer service, striving to create a fulfilling shopping experience, which can help affiliates drive more sales. Whether it’s through festive promotions or special collections, this program offers an exciting opportunity for marketers to connect with an audience looking for unique cultural and religious products.
Total Wine is a go-to destination for wine enthusiasts everywhere. Whether you're a casual sipper or a serious collector, they offer an extensive selection of wines, spirits, and beer from around the world. Their wide-ranging inventory includes everything from everyday bottles to high-end labels, making it easy for customers to explore unique brands and flavors.
Their affiliate program boasts a commission rate of 4% per sale, which can translate into decent earnings given their average order values. Even a modest order can turn into a nice commission for affiliates. With a cookie duration of 1 day, there's a quick turnaround for tracking sales, meaning affiliates should encourage immediate purchases.
Total Wine's reputation for knowledge, quality, and selection makes it a top choice for many buyers. They often have promotions and special events, which can be great opportunities for affiliates to push sales. Overall, it’s an appealing affiliate option for anyone interested in the beverage space.
The Whisky Exchange is a fantastic place for whisky lovers. They specialize in a huge range of whiskies, including many rare and limited editions. With a reputation for quality, they stock everything from familiar favorites to hard-to-find expressions from around the world.
While we don't have specific payout details, their competitive commission rate of 1.6% is appealing when you consider the high average order values typical in the whisky market. This can translate into solid earnings for affiliates, especially since many customers often buy several bottles at once during their shopping sprees.
With a 30-day cookie duration, affiliates have a decent window to earn commissions from their referrals. The Whisky Exchange’s focus on quality products and a passionate customer base makes promoting their offerings a great choice for affiliates interested in the spirits market.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the alcohol niche, you can trust our recommendations to help make it happen.
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