The Alcohol industry is booming, with projections indicating that the global alcoholic beverages market is expected to reach USD 1.7 trillion by 2025, growing at a CAGR of 3.1% from 2020 to 2025 source. The rise in consumer interest in craft beverages, premium brands, and e-commerce sales is driving this growth, making now an excellent time to dive into alcohol affiliate marketing.
This guide covers our top 25 Alcohol Affiliate Programs. For each program, you'll get essential details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
Whether you’re an established affiliate marketer or just getting started, this guide will help you tap into the lucrative opportunities within the alcohol market.
Approval Requirements: Applicants must apply through the Impact affiliate network; approval is at Drizly’s discretion based on the relevance and quality of the affiliate’s website or channel, audience demographics, and compliance with alcohol advertising regulations.
Affiliate Network: Impact
Payout Threshold: $50
Drizly is your go-to online marketplace for alcohol delivery, making it super easy to find and purchase your favorite beers, wines, and spirits. They work with local retailers to bring the goods right to your door, which is pretty neat, especially when you're hosting a party or just kicking back at home.
The brand has gained quite a following due to its convenience and wide selection, from craft beers to fine wines. With drinks delivered in as little as an hour in many places, it's preferred by those looking for instant gratification. Their affiliate program awards commissions ranging from 3% to 15%, so it pays to promote their products.
With a cookie duration of 10 days, you'll have plenty of time to capture potential sales, and given their strong market presence, affiliates can expect to reach a broad audience. While the specifics on approval requirements and payout thresholds aren't readily available, joining their program is definitely a smart move for anyone in the affiliate space focused on alcohol delivery.
Üllo is a premium wine accessory company focused on elevating the wine-drinking experience through thoughtful innovation and design. Best known for its patented Selective Sulfite™ technology, Üllo purifiers effectively remove sulfites from wine—compounds commonly used as preservatives that can impact taste and cause sensitivity for some drinkers—while helping restore the wine’s natural aroma and flavor profile.
The brand’s flagship products combine this filtration technology with built-in aeration, allowing wine to breathe instantly as it’s poured, enhancing both taste and bouquet without the wait of traditional decanting. Designed with a sleek, modern aesthetic, Üllo products seamlessly fit into any kitchen, bar, or dining setting, making them as visually appealing as they are functional.
Ăśllo appeals to a wide range of consumers, from casual wine drinkers to enthusiasts looking for a more refined tasting experience. Positioned at the intersection of wellness, design, and functionality, the brand has become a go-to solution for those seeking better-tasting wine with greater convenience.
Ăśllo is a unique brand that focuses on a revolutionary wine filter system designed to enhance your wine drinking experience. Their products help remove sulfites and sediment, making every sip truly enjoyable. Ăśllo has gained a solid reputation among wine enthusiasts for its innovative and user-friendly solutions.
The Ăśllo affiliate program offers a competitive commission rate of up to 15%. This can lead to nice earnings, especially since wine lovers often make larger purchases. Each order not only promotes a great product but could also bring in a significant commission, particularly when averages are taken into account.
Firstleaf Wine Club is all about delivering the joy of wine right to your doorstep. They specialize in curating personalized wine experiences, offering customers a selection of specially chosen wines based on their individual tastes. With a focus on quality and affordability, Firstleaf aims to make wine discovery exciting and approachable for everyone, regardless of their wine knowledge.
Each month, members receive a unique set of wines tailored specifically to their preferences, making this a great choice for wine enthusiasts. Firstleaf also stands out with its commitment to customer satisfaction, offering a money-back guarantee if subscribers aren’t thrilled with their selection. This builds trust and encourages wine lovers to explore new flavors without worry.
With a commission rate of $25 for each sale, affiliates can earn a decent amount per referral. The ability to earn significant commissions on high-value products makes partnering with Firstleaf a tasty opportunity. Plus, their user-friendly site and responsive customer service help to drive sales effortlessly through affiliate channels.
Dan Murphy's is a well-known liquor retailer in Australia, famous for its extensive selection of wines, spirits, and beers. With hundreds of locations nationally and a strong online presence, they cater to a wide audience who enjoy the convenience of shopping for their favorite beverages. From local drops to international favorites, you'll find a vast assortment suited for various tastes and budgets.
The Dan Murphy's affiliate program offers a commission rate of 2.6% per sale, which can add up nicely when considering the average order value. Although there's no specific figure mentioned for their AOV, it’s common for liquor retailers to see higher baskets due to customers stocking up for events or celebrations. This means your potential earnings can be quite substantial, especially if you promote popular products.
With a 30-day cookie duration, affiliates have plenty of time to capture sales from visitors who may need a little while to make their purchase decision. Dan Murphy's reputation for quality and affordability makes their affiliate program appealing. It's a great opportunity for marketers to connect with an engaged audience looking to buy their next favorite drink.
Fentimans has been brewing its botanical beverages since 1905, making it a cherished name among fans of unique, craft sodas. Known for its wide selection of flavors, like Victorian Lemonade and Ginger Beer, Fentimans offers drinks that stand out thanks to their natural ingredients and traditional brewing methods. This authenticity resonates with health-conscious consumers and those looking for a tasty alternative to sugary beverages.
The brand enjoys a solid following due to its commitment to quality and taste, often making it a favorite in restaurants, bars, and cafes. Fentimans appeals to a diverse audience, from casual drinkers to cocktail enthusiasts who appreciate premium mixers. With a wide variety of sparkling drinks, there's something for everyone, making the affiliate program quite attractive.
When joining the Fentimans affiliate program, you'll earn a commission rate of 5% per sale. If an average order value comes in around $50, this translates to approximately $2.50 per sale in commissions. That’s not too shabby! Plus, their cookie duration is set at 30 days, allowing plenty of time for potential customers to complete their purchase.
Approval Requirements: Applicants must have an active website or blog with relevant homebrewing content; applications are manually reviewed and approved by Homebrew Academy
Affiliate Network: ShareASale
Payout Threshold: $50
Homebrew Academy is an established name in the online homebrewing community. They offer a wealth of resources to enthusiasts, including step-by-step guides, brewing courses, and even eBooks to help both beginners and advanced brewers refine their craft. Whether you're into brewing beer, wine, or mead, Homebrew Academy caters to all tastes with expert knowledge at your fingertips.
With a solid commission rate of 20%, affiliate marketers have a great opportunity to earn. The cookie duration of 45 days means you have ample time to convert visitors into paying customers after they click your link. This can lead to consistent revenue given the community's participation and need for quality homebrewing materials.
Homebrew Academy's niche appeal and strong product offerings create solid affiliate opportunities. As more people get interested in homebrewing, connecting with this brand can offer some fruitful partnerships for those looking to monetize their platforms.
The Whiskey Shop is a go-to destination for whiskey lovers and enthusiasts. They carry a wide range of products, including premium whiskey, whiskey-related accessories, and gift sets. This makes it an exciting resource not just for personal purchases but also for thoughtful gifts. They offer some of the top brands in the whiskey industry, ensuring that there's something for everyone, whether you're a newbie or a seasoned connoisseur.
For affiliates, The Whiskey Shop provides an enticing commission structure. With a commission rate ranging from 1% to 5% per sale, there's potential to earn a decent income, especially considering the usual high average order values in the niche. With whiskey bottles and accessories often priced well, even a 5% commission could yield significant earnings on larger purchases.
The shop's presence and brand popularity also add to the appeal for affiliates. Whiskey enthusiasts are always looking for trusted retailers, and The Whiskey Shop fits that bill perfectly. Their extensive knowledge in the whiskey domain, combined with great customer service, positions them as a reliable partner in the affiliate marketing space.
Coravin is a game-changer for wine lovers. It allows you to pour your favorite wines without removing the cork. This means you can enjoy a glass without worrying about the rest of the bottle going to waste. Their innovative technology lets you savor a variety of wines any time you want!
The Coravin product lineup includes sleek wine preservation systems and accessories that make wine drinking more enjoyable. With the growing wine enthusiasm among consumers, their brand is quite popular and recognized for quality. So when you partner up as an affiliate, you’re promoting something that's well-regarded and practical.
Coravin's affiliate program offers a solid 3% commission per sale. If we assume a decent average order value based on their high-quality products, you’re looking at some nice earnings per sale. Whether it's new gadgets or a handy accessory for wine lovers, your audience will find plenty to love about Coravin!
Marks and Spencer, often known as M&S, is a British multinational retailer that has made its mark in the clothing, food, and home goods sectors. Founded in 1884, it has gained a solid reputation for quality products and excellent service. The brand is famous for its range of stylish clothing and delectable food items, making it a favorite among shoppers of all ages.
In the affiliate marketing sphere, M&S offers a straightforward commission structure with a 5% rate on sales. Its diverse catalog provides a good chance of high order values—especially since shoppers often come for the groceries or clothing collections. If someone spends around $100 through your link, you could pocket about $5 in commissions, which adds up fast!
The program is attractive, particularly because M&S enjoys high customer loyalty and a significant presence in the retail market. Whether it's trendy apparel, gourmet food, or home essentials, M&S has something to offer for everyone, making it easy for affiliates to promote products that resonate with their audience.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Approval Requirements: Applicants must apply via the AWIN network and are subject to a manual review by Harrods. Approved sites must be live, of high quality, feature relevant luxury fashion, beauty or lifestyle content, comply with AWIN’s Affiliate Terms and Conditions, and adhere to UK advertising and disclosure regulations.
Affiliate Network: Awin
Payout Threshold: $50
Harrods is an iconic luxury department store based in London, known for its upscale products ranging from designer fashion to gourmet food. With a rich history dating back to 1834, Harrods attracts a high-end clientele looking for exceptional quality and variety. They offer everything from luxury handbags and fine jewelry to high-end homeware and gourmet treats, making it a one-stop shop for luxury shoppers.
As for the Harrods affiliate program, you can earn a commission of 3% on each sale made through your referrals. Considering their luxurious product range, which likely results in a higher average order value, that 3% could translate into significant earnings for affiliates. Imagine promoting products that can easily sell for hundreds, if not thousands, of dollars—your commissions could add up quickly!
The program offers a cookie duration of 30 days, meaning any customer who clicks your affiliate link has a whole month to make a purchase before the referral expires. This longer cookie window is a great incentive, giving buyers plenty of time to consider their luxury purchases. If you’re aligned with a brand that resonates with luxury shoppers, the Harrods affiliate program could be a fantastic fit.
Mercatalyst is all about empowering businesses with the tools to thrive in the competitive landscape of e-commerce. They focus on providing innovative solutions that not only maximize efficiency but also enhance sales performance for online retailers. With a range of products tailored to boost marketing efforts, this brand stands out for its commitment to helping partners succeed.
The affiliate program offers a 5% commission per sale, which can be quite lucrative depending on the average order value, although that specific number isn't disclosed. This potentially means significant earnings as they likely cater to businesses looking to invest heavily in growth.
With a cookie duration of 30 days, affiliates get plenty of time to convert potential customers. The program is designed to attract motivated individuals looking to promote high-quality products that are likely to deliver a great user experience. It’s an opportunity for affiliates to make some good income while partnering with a brand focused on growth and support.
WineLibrary.com is an online wine retailer that caters to both enthusiasts and newcomers alike. Founded by Gary Vaynerchuk, the site has built a well-deserved reputation for offering a diverse inventory of wines, from affordable options to rare finds. This makes it easy for anyone to explore and enjoy something special, whether they're planning a dinner party or just looking to unwind after a long day.
With a focus on customer education, WineLibrary.com includes access to valuable content like wine reviews and detailed product descriptions. This emphasis on giving shoppers the details they need boosts consumer confidence and ultimately drives sales. Plus, with a commission rate of 8% to 10%, affiliates can earn a solid income, especially since wine sales can lead to higher average order values, often over $100.
Affiliates can benefit from the generous 45-day cookie duration, giving them ample time to make a sale after potential customers first click on their links. Overall, WineLibrary.com provides a fantastic platform for affiliates who want to tap into the thriving wine market while offering a reliable service for customers seeking quality bottles.
Vinesse Wines is a go-to for wine lovers, focusing on delivering a personalized wine experience right to your door. They offer a diverse selection of wines, often sourced from boutique vineyards and limited releases, allowing members to explore unique tastes without the hassle of visiting wineries.
The beauty of their affiliate program lies in the attractive commission structure. With a 10% commission rate per sale, affiliates have the potential to make solid earnings. If the average order value hovers around $100, that means an affiliate could earn about $10 per sale, making it a pretty sweet deal!
Vinesse also emphasizes customer satisfaction with subscription services and gift options, appealing to a broad audience, from casual drinkers to hardcore wine enthusiasts. With a cookie duration of 45 days, your referrals will have ample time to explore their selections, boosting your chances of earning that commission!
Mano’s Wine is a unique destination for wine lovers, offering a curated selection of wines from around the globe. They pride themselves on quality and have a passionate team that sources wines to cater to diverse tastes and preferences. Whether you’re a casual drinker or a wine connoisseur, there’s something for everyone at Mano’s Wine.
The affiliate program is straightforward with a commission rate of 3% on each sale. This is a great opportunity if you’re targeting a niche audience passionate about wine. Although the average order value isn’t mentioned, you can typically expect wine orders to be on the higher end, suggesting potentially decent earnings through your affiliate links.
With a cookie duration of 45 days, there's plenty of time for customers to return and make their purchase after clicking your link. This makes it more likely for affiliates to earn commissions, especially if they market directly to wine enthusiasts who value quality. Overall, Mano’s Wine comes off as a solid choice for those looking to promote fine wines.
Brewdog is a craft beer company that’s taken the world by storm since its founding in 2007 in Scotland. Known for its bold and innovative brews, they offer a wide array of craft beers, including IPAs, stouts, sours, and lagers. Brewdog is famous not just for its beer but also for its unique approach to marketing, often engaging with customers through brewery tours, bars, and their popular online shop.
With an 8% commission rate for affiliates, there’s potential for solid earnings, especially since craft beer enthusiasts often have a healthy average order value. Imagine a customer buying a couple of six-packs or a few cases—grades of these orders could rack up your commissions quickly! Plus, with a 30-day cookie duration, you have a decent window to earn from the referrals you drive.
Brewdog has built a strong community and a dedicated following, making it an attractive option for affiliates. Their commitment to sustainability and quality ingredients resonates well with consumers, which can give you a boost when promoting their products. Whenever you send someone to buy their latest craft beer, you’re not just sharing a drink; you’re promoting a lifestyle!
Winebasket offers a delightful collection of wines and gourmet gift baskets, perfect for any occasion. They’re all about celebrating life's moments, whether it's a birthday, wedding, or just a treat for yourself. With a wide selection of options, Winebasket caters to both wine lovers and those looking for unique gifts.
Their affiliate program shines with a solid commission rate of 7% per sale. While the average order value isn't specified, considering typical wine gift sets often range from $50 to $100, you could be looking at an average commission between $3.50 and $7.00 per sale. That could add up nicely, especially during holiday seasons!
What's more, Winebasket has a cookie duration of 45 days, giving you a decent window to earn commissions on any sales made through your referrals. It's a great way to drive traffic and potentially enhance your earnings while sharing the joy of discovering fine wines and gourmet goodies.
Approval Requirements: Application through the Impact affiliate network; must have an active website or social media presence with content aligned to sustainability and Public Goods’ brand; subject to manual review.
Affiliate Network: Impact
Payout Threshold: $50
Public Goods is a brand that emphasizes sustainability and simplicity. They offer a wide range of affordable, eco-friendly household products, from personal care to kitchen essentials. Shoppers can find everything from biodegradable soap to stylish packaging, all made with non-toxic ingredients. Public Goods aims to make sustainable living easy and accessible for everyone.
The brand has garnered a solid following due to its commitment to quality and the planet. With consumers increasingly looking for eco-conscious alternatives, Public Goods has positioned itself well in the market. They offer trendy products that fit right in at home while meeting ethical standards.
When it comes to their affiliate program, Public Goods sports a commission rate of 9.42% per sale. This means that if a customer makes a purchase around $100, a typical order value you'd expect from such brands, your commission could be approx $9.42. It's an enticing payout, especially considering the increasing popularity of their products.
DRNXMyth is all about transforming the way people enjoy drinks at home. Specializing in ready-to-drink cocktails, they offer a unique lineup that caters to those wanting high-quality drinks without the hassle of mixing and measuring. With a focus on flavor and convenience, this brand makes it easy for anyone to enjoy crafted cocktails anytime.
Their affiliate program features a commission rate of 3% per sale, which can be quite appealing considering the average cocktails might retail for around $15-$20. This means you could earn a commission of about $0.45 to $0.60 on every sale, adding up quickly if you're generating traffic to the program. Plus, the brand's strong customer appeal makes it a great fit for lifestyle and food bloggers alike.
With a 15-day cookie duration, you'll get a fair shot to make some commissions from potential customers after they click your link. This short window can make a difference if you're bringing in audience engagement and referrals. Overall, partnering with DRNXMyth could be a sweet opportunity for anyone looking to monetize their content related to drinks and social gatherings.
Beaulieu Vineyard is a celebrated name in the world of wine, with a rich history that dates back to 1900. Known for its premium wines, especially Cabernet Sauvignon and Chardonnay, the vineyard has earned a reputation for quality that attracts wine enthusiasts. Whether you're a casual drinker or a connoisseur, their diverse range of wines offers something for everyone.
This brand appeals to a broad audience thanks to its legacy and commitment to excellence. Their wines, often featured in our finest restaurants and wine shops, enjoy a strong demand that bodes well for affiliates. With an appealing commission rate of 20% per sale and a cookie duration of 90 days, every promotion can lead to solid earnings.
Beaulieu Vineyard's affiliate program is a fantastic opportunity for marketers looking to leverage the popularity of fine wines. The average order value can offer significant returns, making this partnership enticing for those in the wine-loving community. Plus, with Beaulieu's established presence, affiliates can expect better conversion rates as customers are eager to try their celebrated products.
DutyFreeDepot is an exciting online destination for those seeking great deals on a variety of products. Specializing in duty-free goods, they offer everything from perfumes and cosmetics to electronics and travel accessories. With a focus on providing luxury items at discounted prices, DutyFreeDepot attracts shoppers looking for deals that just can’t be found elsewhere.
The affiliate program is attractive for marketers, featuring a solid 10% commission rate on sales. This can easily translate into significant earnings when you consider the potential for high average order values. Shopping influencers can quickly turn a nice profit by showcasing quality products that are in demand among travelers and beauty enthusiasts alike.
The 120-day cookie duration gives affiliates ample time to earn commissions on referred sales, making it easier to capture those last-minute travelers preparing for trips. DutyFreeDepot’s appeal is amplified by a brand reputation built on savings and luxury, and this could mean steady traffic for affiliates driving users to make purchases.
WineBid is an exciting platform for wine enthusiasts who want to buy and sell fine wines through a well-established auction system. Founded in 1996, the platform has become a go-to destination for collectors and casual drinkers alike, thanks to its extensive selection of premium wines from around the world. Whether you're hunting for that rare vintage or just browsing for something to pair with dinner, WineBid offers a unique marketplace experience.
The average order value at WineBid can be fairly high, making the 10% commission rate pretty attractive for affiliates. With many bottles reaching hundreds of dollars, you could see substantial earnings with just a couple of sales. This potential makes promoting WineBid a sweet spot for affiliates interested in luxury goods.
WineBid's reputation as a trusted site for collectible wines boosts its appeal, assuring your referrals they’ll receive quality service and products. Additionally, the platform often features user-friendly auction processes, which enhances the overall customer experience. This makes it easier for you to guide your audience to engage and make purchases.
Judaica WebStore is your go-to destination for unique Jewish gifts, religious items, and home decor. They offer a wide range of products including menorahs, mezuzahs, Tallitot, and books—all with a special focus on Jewish culture and tradition. Their offerings make it easy for families and individuals looking to celebrate Jewish holidays or find meaningful gifts for any occasion.
This brand has a solid reputation among its customers, who appreciate the quality and diversity of the merchandise. With such a dedicated customer base, partnering with Judaica WebStore can be very advantageous. They have a commission rate of 10% per sale, and if you take average order values into account, this could lead to some nice earnings—imagine making around $10 for every $100 sale!
With a cookie duration of 30 days, you have plenty of time to earn commissions on referred purchases. This provides ample opportunity for affiliates to effectively promote the products, especially with festive holidays and other events propelling customer interest in Jewish-themed items.
Total Wine is a go-to spot for wine lovers, spirits enthusiasts, and beer aficionados. They offer an impressive selection of products, with thousands of wines, beers, and spirits sourced from all over the globe. Whether you're after a fine cabernet, a unique craft beer, or a rare whiskey, you'll find it at Total Wine.
Their commitment to customer care sets them apart, featuring knowledgeable staff who are always ready to help you make the best choice for your occasion. With a broad spectrum of price points, they cater to everyone from casual drinkers to serious connoisseurs. This wide array helps keep customers coming back for more, boosting Total Wine's popularity among beverage enthusiasts.
Total Wine's affiliate program offers a 4% commission on sales, which can add up nicely, especially with average order values likely being higher than those at most retailers. Given their extensive product range and frequent promotions, savvy affiliates could earn solid returns with just a few successful sales.
The Whisky Exchange is a popular online retailer specializing in a vast selection of whisky and other spirits. They offer everything from rare collectibles to well-known brands, catering to casual drinkers and serious connoisseurs alike. With their extensive range, there's something for everyone, whether you're new to whisky or looking for that perfect aged bottle.
The brand is highly regarded in the spirits industry and boasts a dedicated customer base that appreciates the quality and variety they provide. Affiliates can tap into an engaging audience eager to discover new favorites, making it an exciting opportunity.
The Whisky Exchange affiliate program features a 1.6% commission rate on sales, which can translate to decent earnings considering the average order value in the spirits niche. This means that promoting high-value bottles could yield solid commissions, especially with a cookie duration of 30 days, giving affiliates enough time to capitalize on customer decisions.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the alcohol niche, you can trust our recommendations to help make it happen.
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