The Alcohol industry is experiencing significant growth, with the global market expected to reach $1.7 trillion by 2025, growing at a CAGR of 3.1% from 2020 to 2025 [source]. Alongside this, the rise of e-commerce has opened new avenues for affiliate marketers, making alcohol affiliate programs a lucrative opportunity for monetization.
This guide covers our top 25 Alcohol Affiliate Programs. For each program, you'll get key details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
Get ready to explore the potential of earning through alcohol affiliate marketing!
Approval Requirements: Applicants must apply through the Impact affiliate network; approval is at Drizly’s discretion based on the relevance and quality of the affiliate’s website or channel, audience demographics, and compliance with alcohol advertising regulations.
Affiliate Network: Impact
Payout Threshold: $50
Drizly is a game-changer in the beverage delivery landscape. Launched to simplify how people get their favorite alcohol, they allow customers to shop for beer, wine, and spirits from local retailers right from their phones. You can find everything from craft beers to premium wines, making it a one-stop-shop for any party or celebration.
The Drizly affiliate program offers solid commissions ranging from 3% to 15% per sale, which is great news for affiliates. If you consider their average order value, which can usually be around $50 or more, your commission could range from $1.50 to $7.50 per sale. That adds up quickly, especially if you’re driving traffic effectively.
With a cookie duration of 10 days, you have a fair window to earn commissions after a customer's first click. This means if they come back and make a purchase within that timeframe, you still get rewarded for sending them Drizly's way. Whether you’re into promoting hot deals or just want to connect your audience with easy delivery options, Drizly’s affiliate program can be a great fit.
Üllo is a premium wine accessory company focused on elevating the wine-drinking experience through thoughtful innovation and design. Best known for its patented Selective Sulfite™ technology, Üllo purifiers effectively remove sulfites from wine—compounds commonly used as preservatives that can impact taste and cause sensitivity for some drinkers—while helping restore the wine’s natural aroma and flavor profile.
The brand’s flagship products combine this filtration technology with built-in aeration, allowing wine to breathe instantly as it’s poured, enhancing both taste and bouquet without the wait of traditional decanting. Designed with a sleek, modern aesthetic, Üllo products seamlessly fit into any kitchen, bar, or dining setting, making them as visually appealing as they are functional.
Üllo appeals to a wide range of consumers, from casual wine drinkers to enthusiasts looking for a more refined tasting experience. Positioned at the intersection of wellness, design, and functionality, the brand has become a go-to solution for those seeking better-tasting wine with greater convenience.
Üllo is all about making wine even better. This brand focuses on unique wine products, especially its revolutionary wine purifier that's designed to remove sulfites and sediment. Their products enhance the wine-drinking experience, making it super appealing to wine lovers everywhere.
The affiliate program is a great opportunity for marketers. With a commission rate of up to 15%, it can lead to decent earnings. If you're promoting Ullo's products, keep in mind that their average order value can boost your earnings significantly. Just imagine getting a commission of around $15 on a typical wine purifier sale!
Joining the Üllo affiliate program is straightforward. There are no tricky approval requirements, so anyone can get on board and start promoting. Plus, with a cookie duration of 14 days, you'll have ample time to earn from any referrals that hit up the Üllo site after clicking your link.
Firstleaf Wine Club is all about bringing the joy of wine to your door. They focus on delivering personalized wine selections right to your home, making it easier for wine lovers to discover new favorites. With a commitment to quality, they curate their offerings based on your taste preferences, ensuring you get wines that you'll truly enjoy.
As for their affiliate program, it stands out with a hearty commission of $25 per sale. This means if individuals you're referring sign up and make a purchase, you'll earn a nice chunk of change. Plus, the 14-day cookie duration allows affiliates a decent window to earn their commission after someone clicks their link. Firstleaf’s reputation for high-quality curated wines provides plenty of opportunities for sellers to promote with passion.
Affiliates can leverage the popularity of Firstleaf to drive sales, since many wine enthusiasts appreciate convenient home delivery and personalized selections. This program is perfect for bloggers and influencers in the food and beverage niche looking to diversify their affiliate income with something delicious.
Dan Murphy's is a well-known Australian liquor store that caters to a diverse customer base. They offer a wide array of products, including wines, beers, spirits, and non-alcoholic beverages. Whether you're hosting a barbecue or just looking to unwind after a long day, Dan Murphy's has something for everyone.
The brand is popular in Australia for its competitive pricing and extensive selection. It often features sales and discounts, which make it a go-to spot for savvy shoppers looking for quality beverages. With a commission rate of 2.6%, affiliates can benefit from promoting items that frequently see high average order values due to bulk purchases, especially on wine cases and premium spirits.
This affiliate program stands out because of its convenience and appeal to everyday consumers. With a cookie duration of 30 days, affiliates have a decent window to earn commission from referred customers. If you target the right audience with the right drinks, you could make a solid income with Dan Murphy's affiliate program.
Fentimans is famous for their delicious, botanically brewed soft drinks and mixers. They have been creating unique beverages since 1905, and they pride themselves on using high-quality ingredients and traditional brewing techniques. From their famous Rose Lemonade to Elderflower and Curiosity Cola, each drink is crafted with care and taste, making them a sought-after brand in the beverage world.
The Fentimans affiliate program offers a commission rate of 5% per sale, which can be meaningful depending on your audience's purchasing habits. If their average order value hovers around $30, for instance, you could earn a commission of $1.50 per sale you refer. That adds up quickly if your referrals enjoy trying out their range of unique flavors!
Joining their affiliate program means you're promoting a brand known for its heritage and quality, which resonates with a lot of consumers looking for delightful alternatives to mainstream sodas. Fentimans’ products are widely appreciated and can be found in many well-known retailers and bars, which opens up a plethora of marketing opportunities for affiliates.
Approval Requirements: Applicants must have an active website or blog with relevant homebrewing content; applications are manually reviewed and approved by Homebrew Academy
Affiliate Network: ShareASale
Payout Threshold: $50
Homebrew Academy is all about bringing the joy of homebrewing to everyone. They've created a welcoming space for both beginners and experienced brewers. Offering a wide range of guides, courses, and recipes, they're passionate about helping people craft their own delicious beers right at home.
Their affiliate program is pretty appealing too. With a solid 20% commission rate, affiliates get a sweet deal on sales made through their links. If you consider the average order value, which we can't specify, a 20% cut can quickly turn into a nice chunk of change for your efforts.
With a robust cookie duration of 45 days, you're likely to benefit from long-lasting referrals. The Homebrew Academy aims to create a community, making it an inviting option for folks looking to geek out on brewing while giving affiliates a chance to earn from their passion.
The Whiskey Shop is your go-to destination for all things whisky-related. Whether you’re a connoisseur or just starting to explore the world of distilled spirits, you'll find an impressive selection of whiskies, including single malts, blended varieties, and unique gift sets. They cater to a wide audience, providing everything from popular labels to rare finds that appeal to enthusiasts and collectors alike.
This affiliate program offers a commission rate ranging from 1% to 5% per sale, providing a straightforward way to score some cash from your recommendations. Given that whisky enthusiasts often splurge on high-quality bottles, the average order value can be substantial. So, even a commission of around 5% on a $100 bottle could earn you a nice $5 commission per sale.
With a cookie duration of 30 days, this program gives you a solid window to earn commissions from your referrals. It’s a sweet deal for anyone with an audience that enjoys premium spirits and good company. If you think your followers would love exploring the variety The Whiskey Shop offers, this affiliate program could be a great fit.
Coravin is all about delivering a wine experience like no other. Founded on the innovative idea that you can enjoy wine glass by glass, without the need to finish the entire bottle, Coravin's devices allow users to pour wine without exposing it to oxygen. This means you can savor that special bottle over a longer period without compromising its quality.
The brand has made quite a name for itself among wine enthusiasts and collectors, offering a range of products, from the original Coravin Wine Preservation System to accessories that elevate the wine-tasting experience. Their tech-savvy solutions have transformed the way people enjoy wine at home and in restaurants, making it easier to serve multiple wines without waste.
While their affiliate program offers a commission rate of 3% per sale, the high average order values could lead to decent earnings. Imagine if someone buys a Coravin system for around $300—that would translate to a $9 commission for you! With a cookie duration of 30 days, there’s plenty of time for your referrals to seal the deal on that next great wine addition.
Marks and Spencer, often referred to as M&S, is a beloved British retail giant known for its quality food, clothing, and home goods. They offer a diverse range of products from stylish apparel to gourmet food items, making it a popular choice for shoppers looking for both essentials and indulgences. Their reputation for quality has earned them a loyal customer base over the years.
The Marks and Spencer CA affiliate program allows partners to earn some extra cash with a commission rate of 5% on sales. Given M&S’s strong brand appeal and reputation, affiliates can expect to benefit from a wide array of products that attract customers. While the initial commission might seem modest, their average order value typically leans towards the higher side, which means your potential earnings could start to add up quickly.
This affiliate program boasts a 30-day cookie duration, which helps affiliates capitalize on potential sales. M&S not only encourages quality shopping experiences but also provides reliable customer service, further promoting repeat visits and increased sales through affiliate links. Partnering with M&S can surely provide a steady income stream for those looking to make a mark in affiliate marketing.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Approval Requirements: Applicants must apply via the AWIN network and are subject to a manual review by Harrods. Approved sites must be live, of high quality, feature relevant luxury fashion, beauty or lifestyle content, comply with AWIN’s Affiliate Terms and Conditions, and adhere to UK advertising and disclosure regulations.
Affiliate Network: Awin
Payout Threshold: $50
Harrods is a renowned luxury department store located in London. It's famous for its extensive range of high-end products, including fashion, beauty, gourmet foods, and homewares. Shoppers can explore a wide array of prestigious brands and unique items, making Harrods a popular destination for both locals and tourists.
The Harrods affiliate program offers a commission rate of 3% per sale, which can be pretty appealing given the types of luxury items they sell. Although the exact average order value isn't specified, one can imagine that with average luxury purchases often exceeding a few hundred dollars, your commissions could really add up!
Affiliates benefit from a 30-day cookie duration, giving you a good window to earn commissions on referred sales. Plus, Harrods' reputation for quality and luxury products can make promoting their affiliate program an attractive option for bloggers and marketers in the lifestyle and luxury segments.
Mercatalyst is a unique affiliate program that focuses on enhancing the shopping experience with innovative solutions. They specialize in a variety of products that cater to a diverse audience, making it easy for affiliates to promote something that matches their audience's interests. The brand has built a solid reputation for delivering quality and reliability, ensuring that they stay relevant in a competitive market.
The affiliate program offers a 5% commission for every sale made through your referral, which can add up considering the average order value that usually hits a nice mark. With a cookie duration of 30 days, you have ample time for potential buyers to make their decisions, which is essential for driving those commissions your way.
In addition to their solid commission structure, Mercatalyst aims to cultivate strong partnerships by providing resources and support to affiliates. With their attractive product range and commitment to maintaining high standards, this program becomes a worthwhile option for marketers looking to tap into a promising niche.
WineLibrary.com is a well-known online retailer for wine enthusiasts, offering an extensive selection of wines, spirits, and accessories. With a focus on providing quality products at competitive prices, they cater to both casual drinkers and serious collectors alike. Their curated collections and educational resources make it easy for customers to discover new favorites.
The affiliate program presents an attractive commission rate of 8% to 10% per sale, which can yield significant earnings depending on the average order value. Typically, wine purchases can be quite valuable, allowing affiliates to earn $10+ on every sale. The excellent cookie duration of 45 days means you can still get credited for sales even if the customer doesn't purchase right away.
As an affiliate, you'll have access to high-quality marketing materials and promotions to help you drive sales. WineLibrary is renowned for its expertise, making it a trusted destination in the wine buying space. This reputation helps affiliates get more conversions, as customers are inclined to purchase from a reputable source.
Vinesse Wines is all about bringing fine wines to your doorstep. They offer a unique selection of wines from various regions, focusing on varietals that complement different tastes and occasions. Whether you're a wine aficionado or just starting your collection, Vinesse has something for everyone.
Their affiliate program features a straightforward commission rate of 10% per sale. This is pretty enticing, especially for wine lovers who might be buying higher-priced options. With an average order value in the realm of wine, you could see some decent earnings for each referral. For example, if someone purchases a $50 wine case, you’d be making $5 in commission!
Vinesse also has a 45-day cookie duration, giving affiliates a good amount of time to capture sales from potential customers. They’ve got a strong presence in the wine market, so promoting their products can feel like a natural fit for those with an audience interested in enjoying the finer tastes of life.
Mano's Wine is an exciting destination for wine enthusiasts. They offer a diverse range of wines, from new labels to established favorites, catering to both seasoned connoisseurs and casual drinkers. Whether it's a light white or a bold red, there's something for every palate. With an emphasis on quality, they ensure that every bottle delivers a delightful experience.
Their affiliate program is pretty appealing too, with a commission rate of 3% per sale. This means if the average order value hits around $50, you could be looking at an average commission of about $1.50 per sale. Plus, with a generous cookie duration of 45 days, there’s plenty of time for customers to finalize their purchases after clicking on your links.
While other specific details about approval requirements and payout thresholds aren't clear, the potential for earning through their affiliate program, combined with the quality of their offerings, makes it a great opportunity for marketers looking to promote a reputable wine retailer.
Brewdog is a well-known name in the craft beer scene, established in 2007. They're famous for their bold flavors and innovative brewing techniques. They offer an extensive range of craft beers, from IPAs to stouts, as well as unique new brews that pop up regularly.
As for their affiliate program, Brewdog provides a commission rate of 8% per sale. This can be quite appealing, especially considering that the average order value usually trends upwards due to their diverse, often premium-priced products. With the average order around $70, affiliates could see commissions around $5.60 per sale.
Brewdog's commitment to quality and sustainability resonates well with conscious consumers. Their strong brand loyalty means affiliates will have plenty to promote. Plus, their 30-day cookie duration gives new leads ample time to make a purchase.
Winebasket is an awesome go-to for wine lovers and gift givers alike. They offer a fantastic range of wine gift baskets that feature high-quality wines, gourmet snacks, and unique goodies. It's perfect for any occasion, whether it’s a birthday, anniversary, or just because!
With a solid reputation in the market, Winebasket stands out by carefully curating their products. They are all about quality and customer satisfaction, which keeps customers coming back for more. Their beautiful packaging makes gifts even more special, and let's be honest, who doesn't love receiving a nice basket filled with tasty treats and great wine?
The affiliate program could be a sweet deal for marketers. With a commission rate of 7%, selling one of their curated baskets means good potential earnings, especially if you're promoting to wine aficionados. Winebasket also has a cookie duration of 45 days, which gives you extra time to earn commissions even if the sale isn't made right away.
Approval Requirements: Application through the Impact affiliate network; must have an active website or social media presence with content aligned to sustainability and Public Goods’ brand; subject to manual review.
Affiliate Network: Impact
Payout Threshold: $50
Public Goods is a popular brand focused on eco-friendly and sustainable household products. They offer a variety of goods, including personal care items, home essentials, and snacks that are free from harmful chemicals. Their commitment to using natural ingredients and sustainable packaging appeals to a growing audience eager for healthier, greener choices.
The Public Goods affiliate program features a commission rate of 9.42% per sale, which is quite attractive given their reputation and product offerings. This means that for an average order value of roughly $50, you could earn about $4.71 per sale through your affiliate links.
They've built a strong community around their brand, and their promise of fairness in pricing helps drive repeat customers. With rising demand for sustainable products, promoting Public Goods can be a great opportunity for affiliates looking to align with eco-conscious shoppers.
DRNXMyth brings a fresh approach to the beverage scene, focusing on unique alcoholic creations that appeal to adventurous drinkers. They curate a vibrant lineup of products designed to elevate any occasion, making them a popular choice for party-goers and hosts alike. Their fun branding and commitment to quality set them apart in a competitive market.
Their affiliate program offers an enticing commission rate of 3% per sale, which can rack up some nice earnings. While the exact average order value isn't provided, you can expect that the unique products typically carry a decent price tag, meaning even a few sales could lead to solid commissions. It’s a great chance for affiliates to spread the word about a brand that’s gaining traction and recognition.
With a 15-day cookie duration, there's a fair window for potential customers to make decisions before credits expire. Affiliates promoting DRNXMyth can tap into a growing trend as consumers look for new and exciting products to try. It's a sweet opportunity to partner with a company making waves in the beverage industry.
Beaulieu Vineyard is a legendary name in the wine world, established in Napa Valley back in 1900. The vineyard is known for its rich history and award-winning wines that cater to wine lovers of all types. With a focus on crafting premium varietals like Cabernet Sauvignon and Chardonnay, Beaulieu Vineyard truly stands out in the crowded wine market.
Affiliates of Beaulieu Vineyard can earn a solid commission of 20% per sale, which is pretty appealing, especially considering their wine offerings often lead to substantial order values. Since many of their bottles range from $20 to over $100, you could be looking at average commissions that are quite rewarding. Think of it this way: with an order of $50, your commission could land you around $10 for each sale!
The vineyard has a strong reputation and a loyal customer base, which makes it a smart choice for affiliate marketers looking to tap into the wine enthusiast market. With a generous 90-day cookie duration, you'll have plenty of time to earn commissions on sales generated from your referral links, giving you an edge in driving business to this esteemed brand.
DutyFreeDepot is a go-to destination for savvy shoppers looking for duty-free products. They offer a wide range of items, including luxury goods, electronics, cosmetics, and travel accessories at unbeatable prices. This makes them highly appealing to travelers and online shoppers alike.
With a solid commission rate of 10% on sales, affiliates can easily earn a decent payout by promoting DutyFreeDepot products. If the average order value is around $100, then you'd be looking at about $10 per sale in commission. That adds up quickly when you consider the large selection of goods available.
Affiliates also benefit from a 120-day cookie duration, which means they have plenty of time to earn commissions on referred sales. The brand’s strong reputation and attractive prices create a compelling reason for fans to make a purchase. With such enticing offerings, it’s a smart choice for affiliate marketers!
WineBid is an awesome platform for wine lovers and collectors. It functions as an online auction where users can buy and sell rare and collectible wines from all around the world. Think of it as a treasure trove for oenophiles — there’s something for everyone, whether you're after a vintage Bordeaux or a hard-to-find Californian Cabernet.
The excitement of WineBid comes not just from the variety of wines available but from the thrill of bidding and potentially scoring a fantastic deal. Their reputation in the wine auction industry attracts serious bidders and casual enthusiasts alike, making it a lively marketplace. Plus, the expert curators ensure a quality selection, which keeps customers coming back for more.
As part of its affiliate program, you could earn a solid commission of 10% per sale. This, combined with the potential for high average order values in the wine industry, means your earnings can quickly add up. Promoting a unique auction platform like WineBid can definitely be a fun and profitable venture for affiliate marketers!
Judaica WebStore is a fantastic spot for shoppers looking to explore a wide range of Jewish-themed products, including menorahs, educational resources, Shabbat items, and unique Judaica art. They offer items that celebrate culture and tradition, making it a go-to destination for those looking to enhance their spiritual journey or find perfect gifts for special occasions.
The affiliate program offers a 10% commission on each sale, making it an enticing option. If you can drive traffic that results in average order values around $100, you'll be earning about $10 per sale, which adds up quickly. With a 30-day cookie duration, affiliates have a decent amount of time to get credit for their referrals.
Whether you're a seasoned marketer or just starting out, partnering with Judaica WebStore could be a smart choice. Their strong focus on quality and customer satisfaction retains a loyal customer base, providing excellent opportunities for affiliates to generate sales.
Total Wine & More is a go-to destination for wine lovers and enthusiasts alike, boasting a massive selection of over 8,000 wines, 3,000 spirits, and 2,500 beers. Founded in 1991, the retailer has grown to become a popular choice for both novices and seasoned connoisseurs. With such a vast inventory, there's something for everyone, whether you’re after a rare vintage or simply looking to stock up on everyday favorites.
The familiarity and trust associated with the Total Wine brand make its affiliate program attractive to marketers aiming to sell high-demand products. With a commission rate of 4% per sale, that might not sound like much, but consider the average order value in the realm of wine and spirits tends to be high. With consumers often spending around $100 or more per purchase, you could earn about $4 in commission for each sale made through your affiliate link.
Total Wine also has a strong emphasis on customer education, offering free tastings, classes, and expert tips to help shoppers enhance their buying experience. This focus on community engagement not only boosts sales but also builds loyalty, making it easier for affiliates to promote offerings. So, if you're looking to dive into a rewarding affiliate program with a widely recognized retailer, Total Wine is definitely worth considering.
The Whisky Exchange is a go-to destination for anyone who loves spirits, particularly whisky. They offer a fantastic selection of over 10,000 products, including whisky, gin, vodka, and other liqueurs, catering to both casual drinkers and connoisseurs alike. With a reputation for quality and expertise, it's no wonder that their customer base is growing steadily.
Their wide variety ensures that there's something for everyone, from popular brands to hard-to-find bottles. This means affiliates can tap into a range of potential customers who are excited to discover new and exclusive products. The average order value can be quite high, making it lucrative for affiliates to promote.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the alcohol niche, you can trust our recommendations to help make it happen.
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