The Wedding industry is thriving, with a projected market size of $76 billion in 2023 and a growth rate of over 2% annually through 2027, according to the Statista. This boom presents a lucrative opportunity for affiliate marketers looking to capitalize on the diverse products and services couples are eager to purchase during their wedding planning process.
This guide covers our top 25 Wedding Affiliate Programs, highlighting how you can tap into this vibrant market. For each program, you’ll gain insights into:
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We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: 3.2% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Etsy requires applicants to have a website or blog that is focused on crafting, handmade products, vintage items, or related topics. They review the content of the site to ensure it adheres to their guidelines.
Affiliate Network: Impact
Payout Threshold: $50
Etsy is a vibrant online marketplace where creative entrepreneurs can showcase and sell their unique handmade goods, vintage items, and craft supplies. Since its launch in 2005, Etsy has become a beloved platform, drawing in shoppers looking for one-of-a-kind treasures and delightful gifts. You'll find everything from handcrafted jewelry to custom prints, making it a go-to spot for those wanting something special.
The commission rate for Etsy's affiliate program sits at 3.2% per sale, which can be quite appealing. Considering the average order value is typically around $50, that means you could earn about $1.60 for each sale generated through your affiliate links. With a cookie duration of 30 days, there's ample opportunity for potential commissions as customers have plenty of time to make their purchases after clicking your link.
Etsy's strong brand recognition and loyal customer base also help boost affiliate marketing efforts. Each niche within the Etsy ecosystem has passionate communities, paving the way for targeted affiliate promotions that can resonate well with audiences. It's a great chance for bloggers and content creators to tap into the world of arts and crafts while earning some extra cash.
Join the Etsy Affiliate Program
Commission Rate: 7.2% Per Sale
Cookie Duration: 7 Days
Approval Requirements: Affiliates must apply through Commission Junction; have an active website, blog or social channel with original jewelry/fashion-related content and sufficient traffic; comply with CJ Affiliate and Zales program policies; no coupon-only or trademark-bidded PPC sites.
Affiliate Network: Awin
Payout Threshold: $50
Zales is a well-known name in the jewelry world, boasting a rich history of providing elegant pieces since 1924. They offer a wide variety of products, including engagement rings, necklaces, and watches, making them a go-to choice for special occasions and everyday wear alike. The extensive range from classic to contemporary styles ensures there's something for everyone.
As an affiliate marketer, you have the chance to promote a brand that's highly regarded for quality and selection. The commission rate of 7.2% per sale can be quite lucrative, especially when considering Zales' higher average order value. This means your average commission could really add up with every sale you generate.
Zales also offers a cookie duration of 7 days, which is a nice window for potential buyers to return to the site after clicking your link. This setup can help you maximize conversions, especially during peak gift-buying seasons like holidays and anniversaries.
Join the Zales Affiliate Program
Commission Rate: 12% Per Sale
Cookie Duration: 90 Days
Affiliate Network: ShareASale
Payout Threshold: $50
Weddingstar Inc. is a go-to destination for all things wedding-related, offering a wide range of products, from unique wedding favors to personalized decorations and stylish cake toppers. They focus on creating memorable moments with items that cater to different themes and budgets, which has made them a beloved choice for couples preparing for their big day.
With a solid commission rate of 12% per sale, affiliates can earn a good income by promoting Weddingstar's extensive catalog. Their customer base loves shopping for both trendy and classic choices, meaning your affiliate link could lead to significant purchases. And since the cookie duration lasts 90 days, it gives potential customers plenty of time to come back and complete their purchases.
Their blend of quality products and a strong online presence means that wedding planners and couples alike trust Weddingstar Inc. to provide the essentials for a perfect wedding. Joining their affiliate program could be a lucrative opportunity, especially since many wedding-related items can come with a higher average order value, maximizing your commission rate!
Join the Weddingstar Inc. Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 7 Days
Affiliate Network: Awin
Payout Threshold: $50
Weddingstar UK is a popular destination for all things wedding-related. They specialize in a wide range of products, including wedding favors, decorations, guest books, and personalized gifts, ensuring couples can find everything they need for their big day in one place. Their impressive product selection appeals to budget-conscious brides and grooms, turning their wedding visions into reality without breaking the bank.
The affiliate program offers a straightforward 5% commission on each sale. Considering the average order value in the wedding industry, which can often exceed $100, affiliates could see commissions of around $5 per sale. That adds up quickly if you're driving traffic to their site!
Weddingstar UK also provides a cookie duration of 7 days, which means you'll earn commissions on any sales generated within that timeframe after someone clicks your affiliate link. This is a great incentive for marketers looking to promote quality wedding products to engaged couples.
Join the Weddingstar UK Affiliate Program
Commission Rate: 3% Per Sale
Cookie Duration: 14 Days
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
BHLDN specializes in stunning wedding attire and accessories, making it a go-to brand for brides-to-be. Whether you’re searching for the perfect gown, bridesmaid dresses, or stylish bridal accessories, BHLDN has got you covered. With a unique aesthetic that blends vintage and modern styles, this brand appeals to a wide range of customers planning their dream weddings.
While the commission rate stands at 3% per sale, the average order value for bridal dresses often exceeds $600. This means that as an affiliate, you could earn around $18 for each sale. Plus, with a cookie duration of 14 days, you'll have ample time to convert those potential customers.
Many shoppers love BHLDN not only for their beautiful products but also for the personalized shopping experience. Affiliates can leverage this strong brand appeal to enhance conversion rates. So if you’re in the wedding niche, teaming up with BHLDN could be a smart choice to help you earn those commissions!
Join the BHLDN Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: 7% Per Sale
Cookie Duration: 7 Days
Affiliate Network: Commission Junction (CJ Affiliate)
Payout Threshold: $50
Wayfair is a popular online destination for home goods, furniture, and décor. With a vast range of products, it caters to all styles and budgets, from chic living room furniture to outdoor patio essentials. This makes it a go-to choice for anyone looking to spruce up their living space.
Shopping at Wayfair is not only about variety; it’s also about convenience. They offer free shipping on orders over a certain amount, which encourages customers to buy more. With an average order value estimated around $100, affiliates can earn about $7 per sale thanks to the commission rate of 7%!
The Wayfair Registry is designed for friends and family who want to contribute to big life moments like weddings, home purchases, and more. This program not only amplifies Wayfair’s reach in the marketplace but also gives affiliates a solid opportunity to share meaningful products during significant events in their audience’s lives.
Join the Wayfair Registry Affiliate Program
Commission Rate: 11% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
OTAA is a stylish destination for anyone looking to elevate their formal wear game. Founded in Australia, this brand specializes in a diverse range of neckties, bow ties, pocket squares, and accessories that add a splash of personality to any outfit. The brand has garnered attention not just for its trendy products, but also for its focus on quality craftsmanship.
What makes OTAA appealing? They've carved out a niche in the market by offering unique designs that stand out from the average formal attire. With a loyal customer base, their fashion-forward choices are perfect for weddings, business events, or any occasion that requires a polished look. Plus, the average order value hints at how customers often buy multiple items at once, maximizing potential commissions for affiliates.
OTAA's affiliate program offers a solid 11% commission per sale, which can translate to good earnings given their popular product range. With a 30-day cookie duration, affiliates have ample time to earn their commission. This program suits any marketer looking to promote stylish formal wear while still driving strong engagement and sales through enticing products.
Join the OTAA Affiliate Program
Commission Rate: 6% Per Sale
Cookie Duration: 90 Days
Payout Threshold: $50
Diamonds is all about bringing sparkling beauty into people's lives, specializing in stunning diamond jewelry that caters to various occasions. From engagement rings to elegant necklaces, their collection includes pieces that suit all styles and budgets. Shoppers love the quality and craftsmanship, making Diamonds a popular choice for gifting or self-indulgence.
When it comes to earning potential, Diamonds has a smart affiliate program. With a commission rate of 6% per sale, if the average order value is somewhere around $1,000, an affiliate could earn about $60 per sale. This makes the program appealing for anyone looking to promote beautiful jewelry to their audience.
Additionally, Diamonds allows a cookie duration of 90 days, which means customers can return later before the referral expires. This really works in favor of affiliates, as shoppers might take some time to think before buying. All in all, it's an exciting opportunity for marketers who love the luxury market!
Join the Diamonds Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 90 Days
Affiliate Network: Awin
Payout Threshold: $50
Taylor & Hart is all about making custom-made jewelry that's personal and unique. They focus primarily on engagement rings and other fine jewelry creations, offering customers a chance to design pieces that truly reflect their style and love story. With a creative mix of modern and timeless designs, Taylor & Hart attracts buyers looking for meaningful, high-quality pieces.
Affiliates can earn a 5% commission on each sale, which adds up nicely given the average order value typically rests on the higher side for custom jewelry. That can translate to a solid commission when your referrals start shopping for special items. Plus, with a cookie duration of 90 days, there's a lot of time for your traffic to convert!
The brand's reputation for quality craftsmanship and customer service makes it an attractive option for affiliates. With a target audience that values personalized experiences and high-quality products, partnering with Taylor & Hart could definitely be a worthwhile venture.
Join the Taylor & Hart Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Italo Design Limited is all about creating stylish, custom printed apparel using high-quality materials. Their products include t-shirts, hoodies, and more, designed for vibrant creativity and comfortable wear. As a brand, they aim to turn ideas into fashionable statements that resonate with customers looking for unique clothing options.
Their affiliate program offers a 10% commission per sale with a cookie duration of 30 days. When you make a sale through your affiliate link, you'll earn commissions based on the sale value. If we assume an average order value is around $50, that means you could be looking at about $5 per sale in earnings.
Italo Design has a growing reputation in the custom apparel market, appealing to creatives and individuals wanting to express their personality through clothing. With attractive designs and quality printing, promoting their products can be a smooth ride for affiliate marketers who want to tap into the fashion scene!
Join the Italo Design Limited Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Barkev's is a popular jewelry brand specializing in unique, luxurious engagement rings and fine jewelry. Their pieces often feature intricate designs and high-quality gemstones, catering to customers looking for something truly special. Barkev's stands out for its artistic approach and attention to detail, making it a go-to brand for couples searching for that perfect engagement ring.
Their affiliate program offers a 5% commission on each sale. With the average order value often soaring above $1,000, that means you could earn $50 or more per sale! This makes Barkev's program potentially lucrative for those marketing fine jewelry, particularly during peak wedding and holiday seasons.
Barkev's has built a loyal following, thanks to their commitment to quality and aesthetics. Their customer service is known for being top-notch, which adds to the appeal of promoting their products as an affiliate. With a generous cookie duration of 30 days, you're also set up for success, as potential customers have plenty of time to make their purchase.
Join the barkev’s Affiliate Program
Commission Rate: 2.4% to 6.4% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Awin
Payout Threshold: $50
Beaverbrooks is a well-respected name in the jewelry industry, founded in 1919. They are known for their stunning range of fine jewelry, including engagement rings, necklaces, watches, and fashion accessories. Beaverbrooks prides itself on quality and has a selection that attracts both casual buyers and those looking for luxury items.
The brand is quite popular in the UK, combining tradition with modern styles that appeal to a broad audience. Their average order value may vary, but with a commission rate ranging from 2.4% to 6.4%, affiliates can expect to earn a meaningful payout. For instance, if the average order value is around ÂŁ200, affiliates could earn between ÂŁ4.80 and ÂŁ12.80 per sale, making it a lucrative option.
Besides great commissions, Beaverbrooks' affiliate program benefits from its 30-day cookie duration. This means affiliates have a good window to earn from referred sales, increasing the potential for better earnings.
Join the Beaverbrooks Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
Kwiat offers a stunning selection of fine jewelry, specializing in diamonds and unique designs. They combine traditional craftsmanship with stunning contemporary styles, making their pieces perfect for everything from casual wear to elegant occasions. This brand has a strong reputation for quality, and you can expect to find gorgeous rings, earrings, and necklaces that stand out.
With a commission rate of 5% per sale, Kwiat's program becomes especially appealing considering the nature of their products. While exact pricing isn’t mentioned, fine jewelry often has a high average order value, meaning your potential earnings can be quite substantial. For example, if the average order value is around $1,000, a 5% commission translates to a cool $50 in your pocket for each sale made through your affiliate link.
Their affiliate program comes with a cookie duration of 30 days, giving your referrals a decent window to make a purchase after clicking your link. Kwiat’s strong brand presence and dedication to exceptional customer service can also increase your prospects of successful sales as customers trust in the quality of their luxury items.
Join the Kwiat Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Gabriel & Co. Fine Jewelry and Bridal is a brand that stands out in the jewelry space, offering exquisite pieces perfect for any occasion. They specialize in unique bridal designs along with an impressive range of fine jewelry, from elegant necklaces to striking engagement rings. With a reputation for quality and craftsmanship, Gabriel & Co. has become a go-to choice for couples looking to celebrate their love.
The brand’s popularity is evident through its stylish collections and commitment to customer satisfaction. Their jewelry often features stunning materials, ensuring that customers leave with pieces that truly shine. Although the cookie duration is set for 30 days, you have a solid chance to earn commissions from sales made through your referred visits.
For affiliates, the program offers a commission rate of 5% per sale, providing potential for solid earnings. When paired with Gabriel & Co.'s enticing product lineup, you're looking at opportunities to drive sales and enjoy commissions on high-value orders. It's a great fit for anyone looking to partner with a reputable name in the jewelry industry!
Join the Gabriel & Co. Fine Jewelry And Bridal Affiliate Program
Commission Rate: 3% Per Sale
Cookie Duration: 30 Days
The Waterford affiliate program offers a unique opportunity for marketers looking to promote luxury crystal products. Known for its exquisite craftsmanship and elegant designs, Waterford has been a leading name in fine glassware since 1783. The brand is celebrated for its premium gifts and home décor items, perfect for special occasions or enhancing any living space.
What makes Waterford's affiliate program appealing is its 3% commission rate on sales. While the average order value isn't specified, Waterford products typically range from elegant stemware to stunning decorative pieces that can easily reach higher price points. This means your average commission could be quite substantial, appealing to those with a taste for luxury.
Waterford's reputation for quality and artistry can help affiliates attract customers who appreciate high-end products. Affiliates can leverage this brand's legacy and recognition to drive sales during festive seasons or when promoting gifts, and the 30-day cookie duration allows for considerate time frames when tracking conversions.
Join the Waterford Affiliate Program
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Commission Rate: 7% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
'My Wedding Favors' is your go-to spot if you're looking to add that special touch to a wedding or any event with charming favors and personalized gifts. They offer a delightful range of products, including everything from custom candy tins and fun wine glasses to elegant candle holders. It’s a one-stop shop for those wanting to make their big day unforgettable with unique party favors that guests will love.
This brand has carved out a nice niche in the wedding industry, attracting brides and grooms who want to express their personal style through thoughtful gifts. With their average order value ringing in around $50, affiliates can make a tidy commission. At a 7% commission rate, that means you’re looking at about $3.50 per sale. Not too shabby, right?
Their user-friendly website and fantastic selection help drive strong sales, and they’re known for their great customer service too. This makes promoting their products even easier! If you're an affiliate looking to dive into the wedding and events niche, 'My Wedding Favors' could be an appealing choice for your marketing efforts.
Join the My Wedding Favors Affiliate Program
Commission Rate: 1.6% Per Sale
Cookie Duration: 30 Days
Vrai is all about quality activewear that blends performance with style. They focus on sustainable and ethically made products, which resonates well with the eco-conscious crowd. From leggings to sports bras, Vrai has curated a selection that appeals to fitness enthusiasts keen on supporting a brand that prioritizes sustainability.
While we don’t have the specifics on their affiliate program, a commission rate of 1.6% per sale can be enticing depending on the average order value. If customers typically spend around $100, that could mean you’re looking at about $1.60 per sale, which can add up fast with volume.
Vrai’s growing popularity in the athleisure market means there’s a solid chance for partners to tap into a market that values both style and sustainability. They also emphasize customer loyalty and satisfaction, which likely encourages repeat purchases.
Join the Vrai Affiliate ProgramCommission Rate: 15% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ShareASale
Payout Threshold: $50
BM BRIDAL is all about bringing dreams to life with their stunning wedding attire. They offer a wide range of carefully crafted bridal gowns, bridesmaid dresses, and accessories. Each piece is designed to make special occasions even more memorable!
With a commission rate of 15% per sale, affiliates can earn a solid return promoting BM BRIDAL's beautiful products. The average order value in the bridal market can vary, but let's say it's around $300. This would mean you'd earn roughly $45 per sale — not too shabby for sharing fabulous wedding outfits!
Plus, the 60-day cookie duration gives you plenty of time to earn commissions from referred customers. With such a gorgeous selection and a focus on personalization, working with BM BRIDAL can be a win for both you and future brides seeking that perfect gown.
Join the BM BRIDAL Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 90 Days
Affiliate Network: ShareASale
Payout Threshold: $50
Kennedy Blue is a chic brand known for its stunning bridesmaid dresses and wedding attire. They offer a curated selection of stylish dresses designed to fit brides and their bridal parties perfectly. Their collection features a range of sizes, fabrics, and colors, catering to diverse tastes and wedding themes. The brand focuses on making the dress shopping experience enjoyable and stress-free.
What makes Kennedy Blue standout is its commitment to providing not just beautiful dresses but also exceptional customer service. They’re all about creating a stress-free experience for brides and their bridesmaids, with easy returns and a friendly support team ready to help with questions. This dedication ensures a loyal customer base that often returns for future events.
The affiliate program offers a solid commission rate of 10% per sale, which could lead to decent earnings, especially considering the average order value for dresses typically hovers around $150. With a generous 90-day cookie duration, affiliates have a good chance of earning commissions on referred sales. It's definitely an exciting opportunity for anyone looking to dive into wedding or fashion-related affiliate marketing!
Join the Kennedy Blue Affiliate Program
Commission Rate: 12% Per Sale
Cookie Duration: 30 Days
The Caker is a fantastic online store that focuses on delivering delicious, high-quality cakes right to your doorstep. Founded by pro baker Jordan Rondel, The Caker offers a wide range of cake kits, mixes, and custom cakes. Their products appeal to both experienced bakers and those who just want a sweet treat without the hassle of baking from scratch.
One of the great things about The Caker is their commitment to using premium ingredients. Their products are perfect for birthdays, celebrations, or simply indulging in a sweet craving. They also cater to various dietary needs, including gluten-free options. This focus on quality means they have a loyal customer base that appreciates the love baked into every product.
Affiliate marketers can take advantage of their program with an enticing 12% commission per sale. While exact details on average order value weren't available, if we consider typical cake prices around $50, affiliates could potentially earn about $6 in commission per sale. With a 30-day cookie duration, there's plenty of time for customers to make those sweet purchases!
Join the The Caker Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 90 Days
AW Bridal is all about helping brides feel special on their big day. They offer a stunning range of wedding dresses, from classic to trendy designs. Plus, there's plenty of accessories to complete the look, making it easy for brides to find everything they need in one place.
This brand is super popular among brides-to-be, and their fantastic product selection and customer service really help them stand out. AW Bridal’s affiliate program allows you to tap into this market with an 8% commission rate. Think about it – if the average order value is $200, you’d be looking at earning $16 per sale!
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Maeven Bridal Box offers a unique shopping experience for brides-to-be looking for the perfect wedding attire. They curate elegant bridal boxes filled with stunning gowns and accessories, making it really convenient for brides to try on luxe options in the comfort of their homes. This personalized approach has made them a go-to choice for many brides planning their big day.
The brand is all about making bridal shopping simple and enjoyable, which resonates well with today’s busy brides. With each stunning box, brides get access to the latest trends and styles without the stress of traditional shopping. It's no wonder their service has gained traction among engaged couples eager to find their dream dress.
Joining the Maeven Bridal Box affiliate program can be a lucrative venture. With a 5% commission rate on sales and a cookie duration of 30 days, affiliates have ample opportunities to earn rewards. Plus, because bridal attire often comes with higher price tags, even a modest commission can translate to decent earnings per sale, making it an attractive option for affiliate marketers in the wedding niche.
Join the Maeven Bridal Box Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 90 Days
Veaul is a fresh name in the affiliate marketing scene, focusing on providing stylish and functional accessories. They offer a wide range of products that appeal to a trendy audience, ensuring that you can find something for diverse needs without sacrificing style. From tech gadgets to home goods, their product line combines practicality with modern aesthetics.
The company has successfully built a reputation for high-quality products that resonate with consumers looking for both functionality and durability. This popularity translates well into its affiliate program, which gives marketers a great chance to earn by promoting these sought-after items.
With a commission structure of 5% per sale, there's potential for solid earnings, especially if you consider the likely average order value. For example, if their average order is around $100, you could be looking at an average commission of about $5 per sale. Add in a 90-day cookie duration, and you’ve got a pretty attractive setup for anyone in the affiliate game.
Join the Veaul Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the wedding niche, you can trust our recommendations to help make it happen.
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