The Crafts industry is thriving, boasting a global market size of approximately $48 billion in 2022, with expectations to reach $60 billion by 2025—marking a growth rate of around 5% annually in the coming years. Statista reports that the increasing interest in DIY projects and handmade goods is driving this expansion, making it a prime opportunity for affiliate marketers.
This guide covers our top 25 Crafts Affiliate Programs that you won’t want to miss. For each program, you'll discover essential details such as:
DMC is a well-known name in the world of embroidery and crafts. They offer a vast array of products, including high-quality threads, kits, and accessories for crafters of all skill levels. Their reputation for quality and variety makes them a popular choice among hobbyists and professionals alike.
The DMC affiliate program boasts a commission rate of 5% per sale. While the average order value isn’t specified, it’s safe to say that it results in a decent payout for affiliates. If you manage to sell their products, your commissions can quickly add up. Plus, they provide a 30-day cookie duration, so you can earn commissions on returning customers too!
The program is geared towards enabling affiliates to tap into the crafting community. They have a passionate customer base that values creativity and quality, offering you a great opportunity to earn through promoting their diverse range of crafting supplies. Affiliates can benefit from DMC's strong brand and loyal following in this niche market.
Approval Requirements: Must apply via Commission Junction; have a website or blog with wedding or event-related content; professional design and high-quality content; must comply with CJ and The Knot’s brand and affiliate policies
Affiliate Network: CJ Affiliate
Payout Threshold: $50
'The Knot' is a go-to resource for anyone planning a wedding. This popular site offers a wide range of services and products, including wedding venues, gifts, and planning tools. Couples can find everything they need to make their big day special, all in one place. With a massive reputation in the wedding industry, it's become a trusted name for million of brides and grooms.
The affiliate program from 'The Knot' has a commission rate of 10% per sale, which can be pretty lucrative. If their average order value is around $200 (just an estimate, as averages can vary), that means you'd earn about $20 for each sale you generate. That’s a nice chunk of change for promoting a brand that people are already excited about.
Affiliates love 'The Knot' for its strong brand recognition and the wide range of offerings. Being part of their program means tapping into the wedding industry’s robust market, giving you some serious earning potential. Plus, with a 30-day cookie duration, there's a solid chance your referrals could come back and make a purchase.
Approval Requirements: Etsy requires applicants to have a website or blog that is focused on crafting, handmade products, vintage items, or related topics. They review the content of the site to ensure it adheres to their guidelines.
Affiliate Network: Impact
Payout Threshold: $50
Etsy is a vibrant online marketplace where creative entrepreneurs can showcase and sell their unique handmade goods, vintage items, and craft supplies. Since its launch in 2005, Etsy has become a beloved platform, drawing in shoppers looking for one-of-a-kind treasures and delightful gifts. You'll find everything from handcrafted jewelry to custom prints, making it a go-to spot for those wanting something special.
The commission rate for Etsy's affiliate program sits at 3.2% per sale, which can be quite appealing. Considering the average order value is typically around $50, that means you could earn about $1.60 for each sale generated through your affiliate links. With a cookie duration of 30 days, there's ample opportunity for potential commissions as customers have plenty of time to make their purchases after clicking your link.
Etsy's strong brand recognition and loyal customer base also help boost affiliate marketing efforts. Each niche within the Etsy ecosystem has passionate communities, paving the way for targeted affiliate promotions that can resonate well with audiences. It's a great chance for bloggers and content creators to tap into the world of arts and crafts while earning some extra cash.
Approval Requirements: Applicants must apply through the ShareASale network and have an active, content-rich website or blog focused on planning, organization, scrapbooking or related lifestyle topics; approval is granted based on content quality, site traffic and brand alignment; coupon- or deal-only sites are not accepted.
Affiliate Network: ShareASale
Payout Threshold: $50
The Happy Planner is all about organization and creativity. It specializes in stylish planners and accessories that let you customize your scheduling experience. With fun designs and a variety of themes, they cater to planner enthusiasts looking to stay organized while expressing their personality.
The Happy Planner has built a solid community of fans, thanks to its vibrant products and user-friendly approach. From sticker packs to planner covers, they offer a wide range of items that make planning more exciting. The brand's popularity is bolstered by its strong social media presence and a loyal customer base.
For those interested in affiliate marketing, The Happy Planner offers a 4% commission per sale through its affiliate program. While precise details about payouts and networks may vary, the attractive product offerings and devoted customer crowd present a promising opportunity for marketers to earn a decent commission with relatively low effort.
Snapfish is a popular online photo service that has been around since 2000. It's known for its wide range of personalized photo products, including everything from photo books and cards to custom gifts and home decor. With their easy-to-use platform, users can quickly turn their memories into beautiful keepsakes, making Snapfish a go-to option for anyone who loves to capture moments.
As for their affiliate program, it offers a commission rate of 10% to 20% per sale, which can be pretty lucrative! If we consider an average order value of around $50, that means you could earn between $5 to $10 for each sale you generate. Plus, with a cookie duration of 15 days, there’s plenty of time for customers to come back and complete their purchases.
Snapfish also enjoys a solid reputation among consumers for its quality and innovation, making it easier for affiliates to promote their offerings. Whether you're promoting gift items for special occasions or encouraging users to print their favorite memories, there’s a good chance you’ll connect with a wide audience eager to customize great gifts.
The Adventure Challenge is all about sparking joy and adventure in everyday life. They offer unique and engaging experience-based products like scratch-off challenge books for couples, friends, and families, designed to help people make lasting memories together. These fun challenges aim to keep relationships fresh and exciting while providing a break from the usual routine.
This brand has gained popularity for its innovative approach to experiences rather than material gifts, appealing to those looking for meaningful ways to connect. Their products not only bring people together but also create fun stories to tell. As an affiliate, promoting these unique challenges can attract customers who prioritize experiences over things.
The commission rate stands at 4% per sale, so if their average order value is healthy, you can expect some solid earnings. Given the experience-focused nature of their products, each sale could translate into meaningful commissions for affiliates. Plus, the allure of adventure makes marketing these products a fun and appealing endeavor.
PrintedKicks is all about creativity and self-expression through footwear. They specialize in custom-printed shoes and socks, allowing customers to showcase their unique styles. With a range of designs from vibrant prints to personalized messages, PrintedKicks makes it easy for folks to step out in something truly theirs.
The brand has gained a dedicated following thanks to its high-quality products and the exciting customization options available. Customers love to create something special, and this has helped boost the brand's popularity. The average order size typically includes multiple items, so there can be a good potential for affiliates to earn commissions off several products in one go.
With a commission rate of 10% per sale, affiliates can earn a decent amount for every order they help generate. Given the potential average order value, affiliates could be looking at commissions exceeding $20 when they drive sales. The program's cookie duration of 30 days also gives affiliates a better chance to earn from returning customers.
Elizabeth Craft Designs, Inc. is a go-to brand for crafting enthusiasts. They offer a delightful range of products including dies, stamps, and embellishments. Their products are perfect for scrapbooking, card making, and various paper crafts. Crafters love them for their quality and unique designs.
The company has built a solid reputation in the crafting community, thanks to their attention to detail and innovation. Many people enjoy their creations, leading to a strong following on social media and in crafting blogs. This popularity means more potential sales for affiliates who promote their products.
With a commission rate of 12% per sale, affiliates can earn a decent chunk of change. If the average order value is around $50, as an example, you’d be looking at about $6 per sale. That adds up quickly with a bit of effort and a loyal crafting audience!
Photobook UK is your go-to spot for all things photo-related, offering a delightful range of customizable photobooks, prints, cards, and gifts. They make it super easy to turn your favorite memories into beautiful keepsakes that you can proudly share with friends and family. With an impressive selection of templates and formats, anyone can become a pro at preserving their unforgettable moments.
Commissions through the Photobook UK affiliate program are set at a sweet 12% per sale, making it a solid opportunity for those looking to monetize their passion for photography and personal mementos. Since the average order value can be quite generous, your earnings could add up nicely—especially with their 90-day cookie duration that allows for conversions even after a little while.
Photobook UK is well-regarded among customers for their quality and ease of use. They emphasize user-friendly design, which means less stress for newcomers to the photobook world. Plus, happy customers are more likely to return for repeat purchases, providing affiliates with consistent commission opportunities.
Approval Requirements: Applicants must apply through the Rakuten Affiliate Network and be approved by Crayola based on website content quality, audience relevance, and compliance with program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Crayola has been a favorite among kids and creative minds since its founding in 1903. Known for its colorful crayons, markers, and art supplies, the brand inspires creativity with products that are both fun and educational. From vibrant watercolor sets to washable markers, Crayola makes it easy for children to express themselves through art.
The Crayola brand is popular, especially in homes with children, schools, and art enthusiasts. Their products are frequently featured in art supply lists and for school projects, making them a go-to option for parents and teachers alike. With an average order value that can vary, your commission of 3% to 5% per sale translates to a nice payout, depending on what your referred customers are buying.
In the world of affiliate marketing, Crayola offers a solid opportunity due to its broad appeal and continuous demand for art supplies. Every creative project breathes life into the brand, ensuring that Crayola remains at the forefront of educational inspiration and fun.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Affiliate Network: CJ Affiliate (Commission Junction)
Payout Threshold: $50
Woodcraft is a popular destination for woodworkers and DIY enthusiasts, offering a wide range of products for various woodworking projects. They provide everything from lumber and tools to hardware and finishing supplies. Their extensive selection makes it easy for both beginners and pros to find exactly what they need to create their next masterpiece.
Known for their commitment to quality, Woodcraft stocks a variety of recognized brands in woodworking. This helps them attract a loyal customer base that trusts the quality of their products. Plus, they frequently update their inventory with innovative tools and unique items that set them apart in the craft community.
Their affiliate program offers a 3% commission per sale, which can translate into solid earnings given the nature of the products. With woodworkers often spending an average of $100 per sale, your earnings could average around $3 per sale. That's a nice little incentive to promote products that many DIY enthusiasts cherish!
PaperMart.com is a top choice for those who love packaging supplies. They offer a wide range of products, including gift bags, wrapping paper, and custom packaging solutions. Catering to both businesses and individuals, they provide an extensive selection that emphasizes quality and affordability.
The brand is popular among crafters and small business owners alike. With a diverse inventory, shoppers are likely to find just what they need for events or packaging needs. Their affiliate program has a commission rate of 3% to 5% per sale, which can lead to solid earnings given that average orders often add up quickly.
Affiliates benefit from a 30-day cookie duration, allowing ample time for potential buyers to complete their orders. This flexible window enhances the chances for conversions and commissions. If an average order sits around $50, for example, affiliates could earn anywhere from $1.50 to $2.50 per sale, which adds up nicely with multiple transactions!
KiwiCo is all about inspiring creativity in kids through hands-on learning. Known for their engaging subscription boxes, they offer a variety of themed projects that cater to different age groups, making science, technology, engineering, art, and math (STEAM) fun for everyone.
The brand has gained popularity among parents and educators for its high-quality materials and easy-to-follow instructions. From building robotics to crafting art projects, KiwiCo products are designed to spark curiosity and encourage experimentation. Their average order value tends to be decent, which enhances the attractiveness of their affiliate program.
Affiliates earn a 10% commission on each sale, so if the average order is around $50, that translates to about $5 per sale. With a 30-day cookie duration, there’s plenty of time to convert your leads into sales. If you're looking to promote a brand that makes learning fun and interactive, KiwiCo is a great choice!
Pipsticks is all about bringing fun and creativity to the world of stickers! Founded by a mom looking to combine her two passions—stickers and making kids smile—it offers a vibrant selection of high-quality sticker packs and subscription services. With quirky designs and themes that appeal to both kids and sticker enthusiasts, it makes collecting and using stickers a joyful experience.
The products from Pipsticks not only spark creativity but also foster a strong community of lovers of all things sticky. They cater to a wide range of tastes, so whether you want kawaii stickers, motivational designs, or seasonal themes, there's something for everyone. Plus, their subscription service is a hit, delivering new surprise sticker packs each month right to your door.
With a solid commission rate ranging from 5% to 20%, affiliates can earn a nice pay. If you help drive sales on an order averaging, say, $30, your commission could be as much as $6 per sale at the higher end. That makes it an exciting opportunity to partner with a brand that's not just selling stickers—it's adding joy and creativity to people's lives!
The Centre of Excellence is all about delivering quality educational courses across a diverse range of topics. They specialize in online learning, offering courses in wellness, business, and personal development, making it a valuable resource for lifelong learners. Each course is expertly curated, allowing students to upskill from the comfort of their homes.
What makes this affiliate program intriguing is their flexible commission structure. Affiliates can earn a commission rate of either 5% or 20% per sale, which can really add up depending on how well you promote their courses. With many of their courses likely priced at around $100 or more, you can see how a 20% commission would mean you could make around $20 on a single sale, making it an attractive option for marketers within the education niche.
The Centre of Excellence also frequently updates its course offerings, keeping content fresh and relevant. This not only boosts interest but also increases the likelihood of repeat visits from customers. Plus, the desktop and mobile orientated platform ensures accessibility, catering well to the modern learner.
Grid Studio focuses on sustainability and craftsmanship, offering a range of refurbished and vintage electronics. They take pride in breathing new life into older devices, such as iPhones and MacBooks. Their unique business model attracts environmentally conscious consumers looking for affordable options without compromising quality.
Their affiliate program shines with a solid 15% commission per sale, which can definitely add up! If the average order value happens to be around $200, affiliates could earn around $30 for each sale. That’s some sweet potential revenue for those who can effectively promote their high-quality products.
With a 60-day cookie duration, there's plenty of time for prospective buyers to return and complete their purchases. This generous timeframe enhances the likelihood of a successful referral, making the Grid Studio affiliate program a valuable opportunity for affiliates in the tech and eco-friendly niche.
Ohuhu is a vibrant brand known for its range of outdoor and home products, focusing primarily on camping gear, gardening tools, and fun recreational items like inflatable pools and tents. They’ve gained a solid reputation for offering quality products at budget-friendly prices, attracting a diverse customer base that loves to explore the great outdoors or enhance their home spaces.
One of Ohuhu's appealing points is their commitment to customer satisfaction, mixing innovation with functionality in their product designs. This brand often showcases promotions and special offers on popular items, making it even easier for affiliates to drive traffic and generate sales through their links.
When it comes to the affiliate program, Ohuhu offers a commission rate ranging from 6% to 10% per sale. This can translate to a good earnings potential, especially considering their average order value, which often exceeds typical pricing for similar items in the market. The program also boasts a cookie duration of 30 days, giving affiliates a decent window to earn commissions on purchases made after a customer clicks their link.
Approval Requirements: Affiliates must apply through ShareASale and provide a valid website or social media presence; applications are automatically approved with no minimum traffic or sales requirements.
Affiliate Network: ShareASale
Payout Threshold: $50
CreateForLess is a fantastic marketplace for craft supplies, catering to hobbyists and DIY enthusiasts. They offer a wide variety of products, such as scrapbooking materials, knitting supplies, and party decorations, making them a one-stop shop for all things creative. With such a vast selection, they'll appeal to everyone from seasoned crafters to people just starting out.
Their affiliate program has a 10% commission rate on sales, which is pretty attractive. If the average order value is around $50 (a common estimate for craft sellers), you'll be looking at about $5 in commission per sale. That means if your audience is engaged, you could rack up some nice earnings!
CreateForLess truly stands out with a focus on affordability, and a flexible cookie duration of 45 days gives potential customers plenty of time to complete their purchases. This program is perfect for affiliates looking to tap into the growing crafting trend and attract a diverse range of customers.
Michaels is a well-known crafting and home decor retailer, serving art enthusiasts, DIYers, and hobbyists all over the U.S. Founded in 1973, it has grown to become a go-to destination for a wide range of products, from art supplies to floral arrangements, interior decor, and party essentials. Whether you’re into sewing, scrapbooking, or just need materials for your next big project, Michaels has got you covered.
The Michaels affiliate program offers a commission rate of 10% per sale, which is enticing considering the brand's average order values tend to be appealing. Shoppers often spend between $30 and $75, meaning that affiliates could be earning anywhere from $3 to $7.50 per sale. Their diverse range of products also makes it easy to appeal to a broad audience, ensuring potential for higher conversions.
Darn Good Yarn is a fantastic place for anyone who loves crafting, especially yarn enthusiasts! They specialize in unique, handcrafted yarns, including exotic fibers and eco-friendly options. Their product line also features a range of accessories, kits, and seasonal crafting supplies that keep creatives coming back for more.
Fans of Darn Good Yarn appreciate not only the quality of the products but also the company's mission to support sustainable practices and empower artisans around the globe. That commitment makes the brand resonant with a growing community of environmentally-conscious crafters. Plus, their vibrant and colorful yarns are perfect for all sorts of projects, whether it’s knitting, crocheting, or weaving.
When it comes to the affiliate program, you can earn a solid 12% commission on sales, which adds up fast, especially if you're promoting items with a healthy average order value. A positive aspect for affiliates is the 60-day cookie duration, allowing for a longer window to earn commissions on referrals.
With a wide range of products, from floral arrangements to art supplies, there’s no shortage of potential buyers. Hobby Lobby's average order value is notable, allowing affiliates to earn between 0% and 3.2% per sale, which could mean commissions ranging from a few dollars to potentially more on each sale, depending on what the shopper purchases.
Affiliates can take advantage of Hobby Lobby's loyal customer base and their frequent sales and promotions. With such a vibrant community of craft lovers, marketing Hobby Lobby products could be a straightforward way to turn a nice profit, especially when combining appealing deals with your audience.
Approval Requirements: Applicants must join via the CJ Affiliate network and have a live website or blog with original crafting or DIY content; applications are reviewed for content quality and relevance, with approval decisions typically in 3-5 business days.
JOANN’s popularity is reflected in its massive customer base and diverse product offerings. They cater to a variety of crafting needs, making it easy for crafters to find the right supplies all in one place. With so many items, affiliate marketers can take advantage of not just the sales but also the loyal community that JOANN has built over the years.
The commission rate for affiliates sits between 0% and 0.8% per sale, depending on the products sold. This modest commission structure might not seem high at first glance, but with JOANN’s average order value being significantly higher than many smaller retailers, even a small percentage can translate into a decent payout.
BESTBONUS is an affiliate program that focuses on rewarding marketers for promoting their offerings. Their affiliate program features a competitive commission rate of 16% per sale, making it enticing for those looking to earn while promoting a solid brand. The brand is known for its wide selection of products that appeal to diverse audiences.
The cookie duration is set at 30 days, which allows affiliates to earn commissions on purchases made by referred customers within that time frame. This window provides ample opportunity for affiliates to capitalize on their marketing efforts and boost their earnings.
With BESTBONUS, affiliates can tap into the potential of the brand's product range and benefit from a straightforward commission structure. By leveraging the 16% commission on the average order values, you can calculate your potential earnings based on your referral success. The program's focus on quality and customer satisfaction gives affiliates a strong foundation to promote and earn.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the crafts niche, you can trust our recommendations to help make it happen.
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