The Crafts industry is booming, with the global market size valued at approximately $46 billion in 2021 and projected to reach $64 billion by 2028, growing at a CAGR of around 5.5% during this period [source].
This guide explores our top 25 Crafts Affiliate Programs that can help you tap into this lucrative market. You'll discover essential insights for each program, including:
DMC, or Delicate Making Company, is a brand that has carved a niche in the crafting and embroidery world. They provide high-quality materials, tools, and kits for embroidery enthusiasts and stitchers alike. Their diverse range of products ensures that anyone, from beginners to seasoned pros, can find what they need to bring their creative projects to life.
One of the standout features of the DMC brand is its commitment to quality, which has made it a popular choice among crafters around the globe. They are known for their colorful threads and diverse ranges, ensuring a broad appeal. Affiliates can benefit from promoting a trusted name that resonates with a dedicated community of makers and crafters.
The DMC affiliate program offers a 5% commission per sale. This doesn’t sound massive, but it can add up quickly, especially since crafting items often come with a decent price tag. The average order value is certainly something to consider, as each sale can lead to a nice little commission!
Approval Requirements: Must apply via Commission Junction; have a website or blog with wedding or event-related content; professional design and high-quality content; must comply with CJ and The Knot’s brand and affiliate policies
Affiliate Network: CJ Affiliate
Payout Threshold: $50
The Knot is a go-to destination for couples planning their weddings. Offering a wide range of products and services, they cover everything from wedding invitations to attire, registry items, and vendor recommendations. It's an all-in-one solution for brides and grooms aiming to create their perfect day.
The Knot's popularity is immense, making it easy for affiliates to tap into a eager audience. Their commission rate stands at 10% per sale, so if the average order value hovers around $250, you're looking at a commission of about $25 per sale—definitely a solid way to earn!
Approval Requirements: Etsy requires applicants to have a website or blog that is focused on crafting, handmade products, vintage items, or related topics. They review the content of the site to ensure it adheres to their guidelines.
Affiliate Network: Impact
Payout Threshold: $50
Etsy is a unique marketplace known for its vibrant community of sellers offering handmade and vintage goods, along with creative supplies. Since its inception in 2005, Etsy has become a go-to for shoppers looking for one-of-a-kind items. Whether you’re hunting for custom jewelry, artisanal home decor, or unique clothing, you’ll find plenty of creative options on Etsy.
A big part of Etsy's appeal is its support for small businesses and independent artists. This translates to a diverse product selection, making it a favorite for buyers seeking something special. With millions of active buyers, the chances of earning through their affiliate program are promising. Affiliates can earn a 3.2% commission per sale—so if the average order value is around $50, that's about $1.60 in commission per sale!
The Etsy affiliate program operates with a cookie duration of 30 days, giving you a solid window to earn commissions on referred sales. This program is a great fit for bloggers and social media influencers focusing on creativity, DIY projects, or unique gifts, as they can seamlessly integrate Etsy products into their content.
Approval Requirements: Applicants must apply through the ShareASale network and have an active, content-rich website or blog focused on planning, organization, scrapbooking or related lifestyle topics; approval is granted based on content quality, site traffic and brand alignment; coupon- or deal-only sites are not accepted.
Affiliate Network: ShareASale
Payout Threshold: $50
The Happy Planner is all about helping you get organized in style! With a wide range of planners, accessories, and stickers, they really know how to cater to those who love planning and journaling. Their products feature trendy designs and fun layouts, making planning an enjoyable experience rather than a chore. Whether you’re a student, busy professional, or just someone who loves to keep things neat, The Happy Planner has something to offer.
This brand has a loyal following thanks to its vibrant community and strong social media presence, making it super popular among planning devotees. With an array of customizable planners and tools, customers often find themselves drawn to the idea of personalizing their planning experience. It's a fantastic niche that engages creative minds and encourages self-expression through organization.
As for their affiliate program, you can earn a commission of 4% on each sale you refer. If the average order value hovers around $50, then you can be looking at an average commission of approximately $2 per sale. With a 30-day cookie duration, you’ve got a good window to maximize your earnings. Overall, there's a lot to unpack with The Happy Planner that's waiting for passionate affiliates!
Snapfish is a popular online photo service that makes it easy to transform your digital images into high-quality prints and gifts. With a wide range of products including photo books, cards, wall art, and personalized gifts, Snapfish appeals to anyone looking to commemorate their memories in a unique way. The brand is well-known for its user-friendly website and competitive prices.
Affiliates can take advantage of Snapfish's generous commission structure, earning between 10% and 20% per sale. Imagine promoting a product with an average order value of, say, $50. That means your average commission could range from $5 to $10 per sale, making it a pretty lucrative opportunity for those passionate about photography and personalized gifts.
With a cookie duration of 15 days, there's a decent window for potential sales, giving you time to capture interest. Snapfish frequently runs promotions and discounts, which helps drive traffic and sales, making it a go-to option for affiliates interested in the photo-product niche.
The Adventure Challenge is all about creating memorable moments with friends and family. They offer fun and unique experience-based products, like scratch-off adventure books that encourage people to try new activities and strengthen relationships. If you're looking to spice up your social life, their adventurous challenges are a perfect fit.
This brand has gained popularity for its engaging and playful approach to bonding. Whether you're planning a date night or a family outing, their products are designed to turn everyday moments into extraordinary adventures. With an inviting and vibrant brand image, The Adventure Challenge captures a wide audience hungry for new experiences.
The affiliate program offers a 4% commission on sales made through your unique links. Depending on the average order value of their products, affiliates can earn a nice chunk of change for promoting these engaging experiences. Plus, the 30-day cookie duration gives you a solid window for conversions, making it a great opportunity for those looking to earn from their recommendations.
PrintedKicks specializes in creating custom apparel, particularly focused on high-quality printed shoes and socks. With a unique twist on personalization, customers can design their footwear by choosing colors, patterns, and images, making their shoes stand out in a crowd. This appealing customization aspect has helped PrintedKicks develop a loyal following among fashion enthusiasts and individual creators alike.
The brand is gaining popularity in the market due to its vibrant designs and creative options, making it an attractive choice for those looking to express their personality through fashion. Additionally, their commitment to quality ensures that the products not only look good but also stand the test of time.
For affiliates, the program offers a solid commission rate of 10% per sale. Given the nature of printed products, the potential for average order values can vary, but with custom shoes often fetching higher prices, you can look at a decent commission starting at around $10 or more per sale, depending on the customer's choices.
Elizabeth Craft Designs, Inc. has carved out a niche in the crafting world, specializing in high-quality dies, stamps, and other papercraft essentials. Their products are perfect for card makers, scrapbookers, and DIY enthusiasts alike who are seeking to add a touch of creativity to their projects. Their reputation stems from a commitment to innovation and quality, making them a popular choice among crafters.
The variety of products offered, including exclusive collections and seasonal releases, provides affiliates with ample opportunity to promote items that can capture the attention of their audience. With a commission rate of 12% per sale, affiliates can earn a solid income, especially considering the average order value commonly seen in craft supplies. This means that even modest sales could yield commendable commissions.
Elizabeth Craft Designs also fosters a community around its brand through tutorials and project ideas, making it easy for affiliates to engage their audience. With a 30-day cookie duration, there’s a fair amount of time for potential customers to make a purchase, which is helpful for driving conversions and maximizing earnings through the affiliate program.
Photobook UK is all about helping you treasure your memories in style. They specialize in creating stunning, personalized photo books, calendars, and various keepsakes that you can easily customize. This makes them a great choice for personal gifts or family projects, allowing customers to curate their favorite moments seamlessly.
Their affiliate program offers a generous commission rate of 12% per sale. That can really add up, especially when you consider that buyers are often looking to create high-value items to commemorate special occasions. Given that many photobooks can cost over £20 or more, this means potential earnings of around £2.40 from just one sale!
With a solid cookie duration of 90 days, affiliates have a great opportunity to earn commissions from every sale made within that time frame. Plus, with a brand like Photobook UK, you're promoting something that resonates with people looking to celebrate their memories, which can drive customer loyalty and repeat purchases.
Approval Requirements: Applicants must apply through the Rakuten Affiliate Network and be approved by Crayola based on website content quality, audience relevance, and compliance with program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Crayola is a beloved brand that has been bringing colorful creativity to kids and adults alike for over a century. Known for its iconic crayons, markers, and various art supplies, Crayola offers a treasure trove of products designed to inspire imagination. From colored pencils to craft kits, there's something for everyone looking to express their artistic side.
The brand has a strong following, especially among parents and educators, making it a fantastic choice for affiliate marketers. When you think about it, Crayola products often have an average order value that could translate to significant commissions. With a commission rate between 3% to 5%, if you generate sales of $100, you could earn anywhere from $3 to $5 per sale. It's a great opportunity to earn money while promoting a brand that parents trust.
In addition to its product range, Crayola's seasonal and themed kits keep the offerings fresh and exciting, perfect for holiday promotions or classroom projects. This variety helps drive sales and keeps customers coming back for more creative supplies. Overall, partnering with Crayola through their affiliate program can be a colorful way to boost your revenue while encouraging creativity.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Affiliate Network: CJ Affiliate (Commission Junction)
Payout Threshold: $50
Woodcraft has been a go-to destination for woodworking enthusiasts since 1928. They offer a wide range of products, including quality tools, hardwoods, and woodworking supplies. Whether you're a hobbyist or a seasoned pro, Woodcraft has just about everything you could need to turn your woodworking dreams into reality.
Their product lineup features well-known brands, and they also carry exclusive items that you won't find anywhere else. With a strong reputation in the woodworking community, customers trust Woodcraft for reliable advice and exceptional products. This makes it an attractive option for affiliate marketers looking to promote woodworking content.
Joining the Woodcraft affiliate program means earning a 3% commission on sales, which can add up with the right audience. Although the details about cookie duration and payout thresholds are not specified, their solid average order value can bolster your earnings. Promoting Woodcraft is a smart move for anyone venturing into the woodworking niche!
PaperMart.com is your go-to spot for all things packaging! They offer a vast selection of products, including bags, boxes, and craft supplies. With years of experience in the industry, they have built a solid reputation for quality and affordability, catering to businesses of all sizes as well as DIY enthusiasts.
They stand out not just because of their diverse product range, but also for their unbeatable prices. PaperMart.com is popular among crafters and businesses alike, making it easy for affiliates to promote items that shoppers are already looking for. Plus, their average order value tends to be quite appealing, which significantly boosts the potential commissions for affiliates.
When you join their affiliate program, you can earn between 3% to 5% on each sale. With the right promotion, this can translate to some nice earnings. Just imagine promoting a product with a $100 average order value; you could make anywhere from $3 to $5 per sale. It's a great way to tap into a reliable source of income while sharing valuable products with your audience!
KiwiCo is all about sparking creativity and curiosity in kids through hands-on projects. They offer a range of subscription boxes filled with science, technology, engineering, art, and math (STEAM) activities. Perfect for kids of all ages, their boxes include everything from robotics kits to craft projects, making learning fun and engaging.
The brand is quite popular among parents and educators looking for educational resources that double as entertainment. Each box provides a unique hands-on experience designed to inspire and engage children's imaginations. With a commission rate of 10% per sale, affiliates can earn good returns, especially when factoring in the average order values that many parents invest in these thoughtful gifts.
A solid cookie duration of 30 days means you have time to earn commissions on referred sales, and the appeal of KiwiCo products ensures they will likely attract plenty of interest. Whether selling directly to consumers or through educational channels, the KiwiCo affiliate program is a great opportunity for those eager to promote quality learning products.
Pipsticks is all about making the world a more colorful place with their fun and creative sticker subscription service. Founded in 2015, they offer a wide range of stickers for both kids and adults, including everything from planner stickers to decorative labels. Their products are not just popular; they’ve created a community of sticker lovers who eagerly await their monthly deliveries.
With an affiliate program that offers commissions ranging from 5% to 20% per sale, there’s definitely room for savvy marketers to earn some nice rewards. Plus, with a cookie duration of 30 days, affiliates can earn commissions for sales made throughout that time after a customer clicks on their link. This helps boost the chances of recurring sales from the same customer, which is a win-win!
Pipsticks prides itself on high-quality, unique designs, making items like their sticker packs a fun addition to any collection. The average order value can vary, but with that commission rate, even a $30 order could mean a commission of $1.50 to $6.00 per sale. Their vibrant products and loyal customer base make them an exciting affiliate opportunity!
The 'Centre of Excellence' is all about providing high-quality online courses designed to advance personal and professional development. They offer a variety of topics, spanning everything from wellness and alternative therapies to business and marketing. With a popular online presence, they’ve established themselves as a go-to platform for anyone looking to learn new skills or enhance their knowledge.
Affiliates can earn a commission of either 5% or 20% depending on the sale. This is a pretty attractive offer since their courses are designed for self-improvement, which often appeals to a wide audience. With average course prices generally hovering around $100, a 20% commission could mean $20 per sale, which adds up quickly.
Moreover, the program features a cookie duration of 30 days, giving affiliates a fair bit of time to earn commissions on referred sales. Overall, the Centre of Excellence is an intriguing option for affiliates who want to promote educational resources and earn some solid commissions along the way.
Grid Studio is all about giving new life to pre-owned tech. They specialize in refurbished devices, mainly focusing on products like iPhones, iPads, and MacBooks. Each gadget is restored to a high standard, offering customers an eco-friendly choice without compromising on quality.
The brand has gained popularity among tech enthusiasts who appreciate both performance and sustainability. By selling refurbished products, Grid Studio appeals to budget-conscious consumers looking for top-notch devices at a lower price point. This focus on quality devices helps build trust and keeps customers coming back.
With a commission rate of 15%, affiliates have the chance to earn a solid payout, especially since the average order value can be significant. Promoting Grid Studio means sharing quality products with a wide audience interested in sustainable tech solutions.
Ohuhu is a vibrant brand that’s all about outdoor and home essentials. They sell a diverse range of products, including camping gear, kitchen tools, garden supplies, and artistic craft products. With their focus on innovation and quality, they have built a loyal customer base that enjoys well-designed and affordable products.
Their affiliate program offers commission rates ranging from 6% to 10% per sale, making it a pretty attractive option for marketers. If you consider an average order value that sometimes exceeds $100, you could be looking at commissions of around $6 to $10 per sale, which can definitely add up!
With a 30-day cookie duration, this means a little patience can earn you commissions on anyone who clicks through your link today but decides to buy later. Ohuhu's strong customer focus and growing popularity make their affiliate program something to keep an eye on.
Approval Requirements: Affiliates must apply through ShareASale and provide a valid website or social media presence; applications are automatically approved with no minimum traffic or sales requirements.
The company has a solid reputation in the craft community, known for providing quality materials at competitive prices. This helps create an enthusiastic customer base that eagerly comes back for more. With an average order value that allows affiliates to earn 10% on each sale, it’s easy to see how commissions can quickly add up.
CreateForLess supports its affiliates with a variety of promotional tools, making it easier to drive traffic and boost sales. The 45-day cookie duration is generous too, ensuring more opportunities for commissions on potential repeat visits from customers. Overall, their affiliate program caters well to both new and seasoned marketers looking to tap into the crafting market.
This popularity makes Michaels a great pick for affiliate marketers. With a commission rate of 10% per sale, it can translate to a solid payout, especially if the average order value lands in the range of $50 to $100. For example, if an order totals $75, your commission could be $7.50. Affiliate partners can reflect this great potential in their marketing strategies.
Michaels also garners attention during craft seasons and holidays, making their affiliate program ripe for promotional efforts throughout the year. Their drive towards creativity and community involvement can enhance your marketing efforts, especially if you target like-minded audiences interested in DIY projects and crafting trends.
Darn Good Yarn is a fantastic spot for all things yarn and crafts! Founded with the mission to provide quality materials and eco-friendly products, they offer a range of vibrant yarns, kits, and accessories. Their products are especially popular among crafters who love to create beautiful patterns, while also giving back to communities by sourcing materials globally.
Affiliates will appreciate the generous 12% commission on sales. With the average order value being a sweet spot for crafters, you can easily calculate that for every sale, your commission could land you about $12 or more, making it a rewarding venture. Plus, the 60-day cookie duration gives affiliates a nice window to earn commissions!
Being a go-to brand in the crafting space, Darn Good Yarn is all about supporting our planet and providing unique, high-quality products. This program is perfect for craft enthusiasts ready to spread the joy of knitting and crocheting while earning some cash on the side!
The appeal of Hobby Lobby also comes from its constant sales and promotions, allowing customers to snag great deals. Their impressive inventory keeps customers coming back, which can only boost your affiliate marketing efforts. While the commission rate might fall between 0% to 3.2%, it’s essential to consider their average order value when calculating potential earnings. Getting your audience interested in premier craft supplies can add up quickly when they shop.
Promoting Hobby Lobby means sharing their creative products with a budding community of makers, crafters, and home decorators. With a brand this popular, tapping into their affiliate program can definitely enhance your income potential, especially as DIY projects continue to rise in popularity.
Approval Requirements: Applicants must join via the CJ Affiliate network and have a live website or blog with original crafting or DIY content; applications are reviewed for content quality and relevance, with approval decisions typically in 3-5 business days.
Their diverse product range caters to both amateur crafters and seasoned pros. You can find supplies for knitting, scrapbooking, quilting, and even DIY home projects. JOANN has built a loyal customer base thanks to its frequent sales and strong online presence, making it easy for affiliates to promote their offerings.
When it comes to affiliate marketing, JOANN features commission rates between 0% and 0.8%. While you may think this is on the lower end, their average order value—is generally substantial, allowing for meaningful earnings. By leveraging the brand’s popularity and extensive product selection, affiliates can see solid returns for their marketing efforts.
BESTBONUS is a rising star in the affiliate marketing world, designed for those passionate about earning commissions through quality referrals. Offering a competitive 16% commission rate per sale, affiliates can tap into a robust system that allows them to earn on every purchase generated through their unique links.
With a cookie duration of 30 days, affiliates have plenty of time to convert their leads into sales, increasing the chances of earning some serious cash. BESTBONUS promotes products that resonate with a broad audience, making it an attractive option for marketers looking to monetize their platforms.
Although some details about approval requirements and payout thresholds aren’t readily available, it’s clear that BESTBONUS is building a solid reputation within the affiliate community. Their user-friendly interface and potential for steady earnings make it a program well worth exploring.
Mindware.com is a well-known online retailer focusing on educational toys and games for kids. They offer a fantastic assortment of products that enrich learning and encourage creativity, including puzzles, building kits, and brain teasers. With a reputation for high-quality items, Mindware has built a loyal customer base that appreciates the balance of fun and educational value.
Their affiliate program lets you earn a 2% commission on every sale, which can add up nicely, especially considering their customers often spend a decent amount. For instance, if the average order value hovers around $50, that would mean an average commission of about $1 per sale. It’s a great opportunity to promote products that create learning experiences for children!
Mindware also emphasizes a seamless shopping experience, with great customer support and easy access to a plethora of toys that appeal to various interests. This broad appeal helps drive sales, making their affiliate program even more attractive for potential partners.
Utrecht Art Supplies is a fantastic destination for artists of all levels. This company has been around for ages, providing a wide range of products that cater to all your creative needs, whether you’re painting, drawing, or crafting. You can find everything from high-quality paints and brushes to sketchbooks and canvases in their inventory.
The brand is quite popular among art enthusiasts, as they consistently offer top-notch supplies, often at great prices. Their diverse product range appeals to both professional artists and hobbyists, making it a reliable source for anyone in the creative community. And speaking of sales, even though the commission rate sits at 3%, if the average order value is decent, you could earn a nice little commission with each sale.
One cool thing about Utrecht is their strong focus on customer satisfaction, which likely contributes to repeat business and referrals. Plus, quick shipping options mean customers can get their supplies fast, helping you close deals through your affiliate link more effectively!
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the crafts niche, you can trust our recommendations to help make it happen.
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