The Crafts industry is experiencing significant growthâvalued at approximately $44.8 billion in 2021, it's projected to reach around $67 billion by 2027, growing at a CAGR of 9.4% [source]. This remarkable increase highlights the lucrative opportunities available for affiliate marketers in this vibrant sector.
This guide covers our top 25 Crafts Affiliate Programs. For each program, you'll get key details like:
DMC is a prominent player in the crafting world, known for its quality embroidery floss, threads, and various craft supplies. This brand has become a household name among hobbyists and professional crafters alike, offering a great selection of vibrant colors and high-quality materials that stand the test of time. They focus on making crafting accessible and enjoyable for everyone, whether youâre into stitching, quilting, or any DIY project.
The DMC affiliate program features a commission rate of 5% per sale. While we don't have exact figures on their average order value, crafting products typically range around $20 to $50. That means for an order of, say, $30, you'd earn about $1.50 per sale, making it appealing for those who can attract regular customers.
DMC customers love their diverse range of products and innovative designs, which keeps them coming back for more. With a reputation for quality, the DMC brand resonates well with both seasoned crafters and newcomers, making it a great option for affiliates looking to tap into the crafting community.
Approval Requirements: Must apply via Commission Junction; have a website or blog with wedding or event-related content; professional design and high-quality content; must comply with CJ and The Knotâs brand and affiliate policies
Affiliate Network: CJ Affiliate
Payout Threshold: $50
The Knot is all about tying the perfect knot on your big day! They focus on everything wedding-related, offering a wide selection of products such as wedding dresses, decor, photography services, and even planning tools. Couples flock to The Knot for its extensive resources and community support, making it a go-to destination for wedding planning.
With a commission rate of 10%, affiliates can earn a nice payout by promoting The Knot. If we consider an average order value (AOV) typically associated with wedding purchases, which can be around $300, that means youâre looking at an average commission of about $30 per sale. This can really add up for affiliates who actively engage their audiences.
Additionally, The Knot has a 30-day cookie duration, which gives potential buyers plenty of time to make a decision after clicking on your affiliate link. With their strong brand presence in the wedding industry, promoting The Knot can be a friendly and lucrative opportunity for any affiliate marketer.
Approval Requirements: Etsy requires applicants to have a website or blog that is focused on crafting, handmade products, vintage items, or related topics. They review the content of the site to ensure it adheres to their guidelines.
Affiliate Network: Impact
Payout Threshold: $50
Etsy is a vibrant online marketplace focused on handmade, vintage, and unique factory-manufactured goods. Launched in 2005, Etsy has become a go-to platform for artisans and crafters to showcase their creativity. With a diverse range of products, from jewelry and clothing to home decor and craft supplies, it appeals to consumers looking for something special and one-of-a-kind.
The affiliation potential with Etsy is promising. You earn a 3.2% commission on each sale made through your referral. While the average order value varies by listing, many sellers have products that range from $20 to $100, meaning your average commission could be anywhere from 64 cents to $3.20 per sale. Plus, the unique nature of the products often encourages shoppers to buy more than one item, which could boost your earnings even higher!
As an affiliate, you benefit from a 30-day cookie duration, ensuring you'll earn commission on any return visits by customers. Etsyâs popularity is a huge asset for affiliates, with millions of users visiting the site regularly. Promoting Etsy products taps into the growing craving for handmade and personalized items, which opens doors to attract a wide and engaged audience.
Approval Requirements: Applicants must apply through the ShareASale network and have an active, content-rich website or blog focused on planning, organization, scrapbooking or related lifestyle topics; approval is granted based on content quality, site traffic and brand alignment; coupon- or deal-only sites are not accepted.
Affiliate Network: ShareASale
Payout Threshold: $50
The Happy Planner is all about bringing joy and organization to your daily life. They offer a beautiful selection of planners, stickers, and accessories that make planning a fun and creative experience. Whether it's a fitness planner or a classic planner, they have something for everyone looking to express their personality through their organizational tools.
This brand has a strong following among those who love to plan, craft, and stay organized. Their products are popular not just for their functionality but also for their artistic designs. The combination of community-driven content and quality products keeps customers coming back, which is great for affiliates looking to promote something popular.
With a commission rate of 4% per sale, affiliates can earn some solid revenue, especially since many of these planners and accessories can have a high average order value. Even with modest purchases, this translates to decent earnings for affiliates looking to partner with a fun and engaging brand.
Snapfish is a popular online photo service that helps you turn your digital memories into beautiful printed products. They offer a wide range of customizable items like photo books, cards, and wall art, catering to both casual users and enthusiasts looking to showcase their favorite moments.
Their user-friendly platform has made it easy for anyone to create personalized gifts or keepsakes. Snapfish runs frequent promotions, which is a great way to attract customers and increase conversion for affiliates. With a commission rate ranging from 10% to 20% per sale, affiliates can earn a decent income, especially if they focus on higher-ticket items.
Snapfish's compelling offerings make their affiliate program appealing for marketers. The brand has a strong presence, making it easier for affiliates to share their products. Plus, with a cookie duration of 15 days, there's a fair chance to earn commissions from returning customers within that time frame.
The Adventure Challenge is all about infusing fun and excitement into your everyday life. They offer interactive adventure books that range from date night ideas to family activities, catering to those looking to break away from the usual routine. With a focus on connection and adventure, their products are designed to create memorable experiences, making them popular among couples and families alike.
The affiliate program features a commission rate of 4% on each sale. While the average order value isnât directly stated, some of their adventure books are typically priced around $50. That means on average, you can expect to earn about $2 per sale, which can add up as customers look to purchase multiple books for different occasions.
The Adventure Challenge has an engaging community and encourages users to share their experiences online, creating a buzz that can lead to increased sales through word-of-mouth. Plus, with a 30-day cookie duration, affiliates have ample time to earn commissions from their referrals, making it a worthwhile partnership for those looking to promote fun and engaging lifestyle products.
PrintedKicks is all about unique and customizable footwear. They offer a cool selection of printed shoes where customers can express their creativity. You can find everything from trendy sneakers to fun flip-flops, all designed to stand out. This brand is growing in popularity, appealing to individuals looking for fun and personalized style.
The affiliate program has a solid commission rate of 10% per sale, which can translate into decent earnings. Considering customers may spend on average $70 for a pair of custom kicks, affiliates could earn around $7 for each sale. Plus, with a cookie duration of 30 days, affiliates have plenty of time to catch browsers before a sale is final.
PrintedKicks affiliates can tap into a vibrant market of DIY fashion and sneaker lovers. It's a fantastic opportunity for marketers to promote products that let people showcase their personality while earning a commission. Keep an eye on this brand; it's gaining traction in the customizable shoe niche!
Elizabeth Craft Designs, Inc. is your go-to brand if you're into crafting and paper arts. They offer an array of high-quality products, including stamps, dies, and stencils that are perfect for card making, scrapbooking, and other DIY projects. Their products are known for their unique designs and flair, making them popular among both hobbyists and professional crafters.
The affiliate program offers a 12% commission on sales, which can really add up if you're promoting their sought-after products. Since crafters often buy multiple items at once, the average order value tends to be quite healthy. This means you could earn a nice chunk of change with each sale you make!
They have a cookie duration of 30 days, giving affiliates a solid window for earning commissions on referrals. While specifics about approval requirements, affiliate network, and payout thresholds may not be readily available, being a part of this affiliate program allows you to tap into a vibrant community of craft enthusiasts.
Photobook UK is all about helping people turn their memories into beautiful printed products. They offer a wide range of items including photobooks, calendars, and personalized gifts. Their focus is on quality and customization, allowing customers to create unique products that reflect their personal style.
With a commission rate of 12% per sale, affiliate marketers can earn a nice chunk from every successful referral. If the average order value is around $50, that means you could be looking at around $6 per sale in commission. Plus, the 90-day cookie duration gives affiliates plenty of time to earn that commission after referral clicks.
Photobook UK prides itself on reliability and user-friendly design through their website, which becomes a big selling point for affiliates. By promoting a brand that helps people celebrate their special moments, itâs a fantastic opportunity for content creators looking to engage their audience.
Approval Requirements: Applicants must apply through the Rakuten Affiliate Network and be approved by Crayola based on website content quality, audience relevance, and compliance with program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Crayola is a beloved brand that has been around since 1903, bringing color and creativity to kids of all ages. They are renowned for their crayons, markers, colored pencils, and various arts and crafts supplies. With a commitment to fostering imagination, Crayola offers products that inspire creativity in classrooms and homes alike.
The brand's popularity is sky-high, making it a go-to choice for parents, teachers, and aspiring young artists. Their products aren't just fun; they also focus on quality, ensuring lasting enjoyment and vibrant colors. By partnering with Crayola through their affiliate program, affiliates can tap into this robust customer base and promote a variety of creative tools that appeal to a wide audience.
Affiliates can earn a commission of 3% to 5% per sale, which can add up quickly, especially considering the average order size for Crayola products. If we estimate an average order value, affiliates may see commissions ranging from a few dollars to a moderate amount per transaction, depending on how many items are purchased. This makes the Crayola affiliate program an exciting option for those looking to promote quality art supplies.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Affiliate Network: CJ Affiliate (Commission Junction)
Payout Threshold: $50
Woodcraft is a go-to destination for woodworking enthusiasts. Founded in 1928, this company has built a strong community of woodworkers, DIYers, and crafters who love to create. They offer a wide variety of tools, lumber, and supplies, catering to everyone from beginners to seasoned pros.
Woodcraft stocks all the essentials you might need, including hand tools, power tools, and a vast selection of exotic and domestic hardwoods. Their product range also includes project kits and finishing supplies, making it easy for customers to find everything required for their woodworking projects. This extensive product line is a big draw for affiliates looking to promote quality brands.
On the affiliate side, Woodcraft offers a 3% commission per sale, giving you a chance to earn commissions on the various quality products sold. With an emphasis on craftsmanship and the woodworking community, it's a solid program for anyone looking to dive into this passionate niche.
PaperMart.com is a go-to destination for anyone looking for packaging supplies and party products. Founded in 1921, they offer a wide range of items, from bags and boxes to gift wrap and party decorations. The brand is well-known among crafters, event planners, and small business owners.
What makes PaperMart.com stand out is their commitment to quality at competitive prices. They frequently stock bulk items which help particularly savvy shoppers save even more. The average order value is quite appealing, and with a commission rate of 3% to 5%, affiliates can earn anywhere from $1.50 to $7.50 per sale, should the average order be around $50.
The affiliate program includes a cookie duration of 30 days, providing ample time for customers to make a purchase after clicking through. This is a great opportunity for anyone looking to monetize their audience by promoting quality packaging and party products.
KiwiCo is all about inspiring young minds through hands-on projects that spark creativity and learning. They offer a range of subscription boxes filled with fun, educational activities for kids of all ages, covering STEM subjects like science, technology, engineering, and math. Their engaging projects, like building robots or conducting science experiments, have made them popular among parents looking to supplement their children's education.
With a solid reputation in the educational space, KiwiCo has grown significantly and appeals to a wide audience. Their boxes are designed to be fun and educational at the same time, which makes them easy to promote. KiwiCo's pricing is quite approachable, so you can find a project box suited for any budget, and customers rave about the value and quality they receive.
The affiliate program offers a commission rate of 10% on each sale, making it an attractive option for marketers. If we consider their average order value, which typically hovers around $20-$25, affiliates could see commissions ranging from $2 to $2.50 per sale. This makes it worthwhile for anyone interested in promoting educational toys and activities that genuinely enrich children's learning experiences.
Pipsticks is all about stickers! Founded in 2015, this fun brand specializes in high-quality, unique stickers perfect for kids, art projects, or just brightening up your day. They offer subscription packs filled with an exciting mix of stickers each month, allowing creativity to flow for both kids and adults alike. With a vibrant range of designs and themes, customers can't get enough of their playful products.
Their affiliate program offers commissions ranging from 5% to 20% per sale. Assuming an average order value of, say, $30, even a 5% commission means earning $1.50 per order, while at the top tier of 20%, youâre looking at $6. Thatâs pretty sweet for promoting such a fun product!
Pipsticks is popular among parents who want to keep their kids engaged and entertained. Their community is strong, and affiliates can benefit from excellent referral opportunities by sharing just how much joy Pipsticks brings to creative projects. Plus, with a cookie duration of 30 days, there's a good chance of earning commissions on repeat customers!
The Centre of Excellence is all about helping people unlock their potential through online learning. They offer a wide range of courses covering topics from life coaching to wellness, creativity, and even career development. Their mission is to provide quality education that is accessible to everyone, making personal and professional growth easier than ever.
As for the affiliate program, they offer competitive commission rates of 5% and 20% per sale. This means that if you're promoting a course with an average price, which can vary greatly, your earnings can add up quite nicely. Just think about it; with proper promotion, even a few sales can bring in a good commission.
With a cookie duration of 30 days, there's plenty of time for your referrals to make a purchase. Plus, Centre of Excellence's reputation as a trusted provider in online education makes it easier for affiliates to promote their courses and see conversions.
Grid Studio is an innovative storefront known for offering unique and stylish products, particularly focusing on customizable tech accessories and gadgets. Their impressive range includes personalized phone cases, laptop skins, and a variety of other electronic gear, appealing to tech lovers and individuals seeking to add a personal touch to their devices. With a keen eye for modern design and usability, Grid Studio has carved out a significant niche in the marketplace.
The brand has gained a substantial following thanks to its quality craftsmanship and trendy aesthetics, making it popular among younger audiences who desire both functionality and flair. With a commission rate of 15% per sale, affiliate marketers can earn a solid income by promoting these attractive tech products. If the average order value reflects a healthy numberâthink premium, customizable itemsâthen your average commission could reach into the range of $15 or more, creating an enticing earning potential.
Plus, you can promote Grid Studio's innovative products with confidence, knowing that the brand's modern vibe resonates well with the younger demographic looking for fresh ideas. To top it off, the cookie duration of 60 days means you'll have plenty of time to earn commissions from referrals as they shop around for their favorite items!
Ohuhu is a trendy brand known for its outdoor gear, particularly its portable camping products and home essentials. They offer everything from camping tents and outdoor cooking gadgets to art supplies and gardening tools. Their products are aimed at adventurers and creative enthusiasts alike, making them incredibly popular among shoppers looking for quality and functionality.
With a commission rate ranging from 6% to 10%, Ohuhu gives affiliates a nice earning potential. If we consider an average order value in the outdoor gear niche, which often hovers around $100, an affiliate could earn between $6 to $10 per sale. Thatâs a solid payday for just sharing great products.
Additionally, Ohuhu's 30-day cookie duration allows affiliates plenty of time to earn commissions on referred sales. With their growing reputation and diverse product offerings, becoming an Ohuhu affiliate could be a smart move for anyone looking to monetize their platform while promoting high-quality gear.
Approval Requirements: Affiliates must apply through ShareASale and provide a valid website or social media presence; applications are automatically approved with no minimum traffic or sales requirements.
Affiliate Network: ShareASale
Payout Threshold: $50
CreateForLess is your go-to destination for crafting and DIY supplies. Established as a reliable online store, they offer a broad selection of items, including scrapbooking materials, home decor, knitting supplies, and various craft tools. With a strong community of crafters, their brand has earned a solid reputation over the years.
Their affiliate program is structured with a 10% commission rate per sale. Given the popularity of crafting, affiliates can promote a range of products, encouraging potential sales and enhancing earning potential. With an engaging variety of items, you're likely to see good average order values, making the affiliate marketing opportunity even more enticing.
CreateForLess also emphasizes a cookie duration of 45 days, which allows affiliates ample time to capitalize on referrals. This duration helps increase the chances of closing sales through repeat visits from customers. Their assortment of products and robust customer base make the affiliate program a great fit for anyone passionate about crafts!
Michaels is a leading craft and home decor retailer, offering a wide array of products for DIY enthusiasts and creative individuals. Whether you're into scrapbooking, knitting, floral arrangements, or home decorating, Michaels has got you covered with its vast selection of supplies and tools. They also provide seasonal items and unique decor to help you spruce up your living space.
The brand is quite popular among crafters, attracting a loyal following due to its diverse product range and commitment to quality. This notoriety enhances the affiliate marketing experience. With a commission rate of 10%, your slice of the sales pie can add up quicklyâespecially considering that the average order can reach around $60. This means you could potentially earn about $6 per sale!
Additionally, Michaels focuses on offering engaging in-store classes and workshops, which helps foster a creative community. This could be a great selling point for affiliates looking to engage directly with customers in crafting and DIY projects, encouraging more traffic and sales through their links.
Darn Good Yarn is all about bringing creativity to life through unique, handmade yarns and crafting supplies. Founded by a passionate team, they have quickly become a favorite among crafters who appreciate quality fibers. Their product range includes boutique yarns, eco-friendly fibers, kits, and accessories that inspire crafters of all skill levels.
Their affiliate program boasts a commission rate of 12% per sale. This is pretty great, especially since many of their customers gravitate towards those high-quality yarns, usually resulting in a strong average order value. So if a typical order is around $50, youâre looking at an average commission of about $6 for each sale you drive!
Darn Good Yarn's commitment to sustainability and community also resonates with many shoppers, adding a feel-good factor to each purchase. With a cookie duration of 60 days, affiliates have a generous timeframe to earn commissions on their referrals, making it an appealing program for anyone passionate about crafts.
The Hobby Lobby affiliate program offers an enticing commission rate ranging from 0% to 3.2%, which can still translate into some solid earnings, especially if we consider their average order value. While the average order value isn't explicitly stated, customers often spend a good amount on crafting supplies. So, if an order averages around $100, even a 3.2% commission could net you about $3.20 per sale.
Affiliates can benefit from Hobby Lobby's strong brand recognition and loyal customer base. The store frequently runs promotions and sales, making it easier to convert potential customers. Overall, their product diversity and appealing offers can help affiliates achieve good results.
Approval Requirements: Applicants must join via the CJ Affiliate network and have a live website or blog with original crafting or DIY content; applications are reviewed for content quality and relevance, with approval decisions typically in 3-5 business days.
With a reputation for quality items at competitive prices, JOANN attracts a dedicated customer base. While the commission rates for affiliates are on the lower end at 0% - 0.8% per sale, the excellent reputation and popularity of the brand can lead to substantial earnings. For instance, if we assume an average order value of $50, that could mean an income of about $0.40 per sale for affiliates, which can add up with several sales.
JOANN also promotes seasonal sales and offers frequent coupons, which help engage both affiliates and customers. Partnering with JOANN gives you the chance to tap into a community passionate about crafting. The possibilities for content are endless, whether through blog posts, tutorials, or product reviews!
BESTBONUS is all about rewarding customers and affiliates alike. With a commission rate of 16% per sale, affiliates can earn well while promoting a variety of exciting products. Although detailed info about the specific types of products and average order values isn't available, you can still create great income potential by driving sales through their offerings.
The program has a cookie duration of 30 days, which is useful for affiliates. It means if a user clicks your affiliate link, youâll earn commission if they make a purchase within that time frame. It enhances your chances of earning by allowing more leeway for customers to decide on their purchases.
While certain details like payout thresholds and approval processes might not be public, the competitive commission and user-friendly cookie length make BESTBONUS worth considering for any affiliate marketer looking to promote a program that focuses on rewarding sales effectively.
Mindware.com specializes in educational toys and games that boost creativity and learning. They offer a wide range of products, from puzzles to science kits, making it easy for kids to learn while having fun. With a reputation for quality, Mindware is a trusted brand among parents and educators alike.
The affiliate program offers a commission rate of 2% per sale, which can add up quickly. With a solid average order value, even the small percentage can mean a decent payout for affiliates. It's all about promoting products that parents and teachers are eager to buy.
Plus, the cookie duration of 30 days means you have a good window for earning commissions. Affiliates can feel confident that they're partnering with a brand that's all about encouraging learning and development in kids, and that'll resonate well with their audience.
Utrecht Art Supplies is a go-to destination for artists and crafters. They offer a wide range of products including paints, brushes, canvases, and drawing materials. Whether youâre a professional artist or a hobbyist, youâll find everything you need to express your creativity.
They're recognized in the art supply world for their diverse inventory and quality options. Utrecht also has a reputation for providing excellent customer service, which keeps customers coming back for more. With so many products, there are great opportunities for affiliates to inspire their audience.
The affiliate program offers a commission rate of 3% per sale, which can add up nicely! If we use an example average order value, affiliates can see decent earnings for each sale. Although the cookie duration is just one day, promoting special deals and trends can still drive conversions efficiently.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the crafts niche, you can trust our recommendations to help make it happen.
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