The Crafts industry is experiencing significant growth, with the global arts and crafts market projected to reach $51.3 billion by 2027, growing at a CAGR of 8.1% from 2020 to 2027 (source). As more people turn to crafting for relaxation and creativity, the potential for affiliate marketing in this realm continues to expand.
This guide covers our top 25 Crafts Affiliate Programs, equipping you with valuable insights on how to maximize your earning potential. For each program, you'll discover key details including:
DMC offers a variety of vibrant and high-quality embroidery threads and accessories that cater to everyone from hobbyists to professional crafters. They've built a strong reputation in the arts and crafts world, making their products popular among needleworkers everywhere. Whether you're stitching a complex design or crafting a simple project, DMC has everything you need to express your creativity.
With a solid commission rate of 5% per sale, DMC’s affiliate program is an attractive option for those in the crafting niche. Although specific details like cookie duration and network affiliations aren’t fully disclosed, the company boasts a wide-reaching customer base. This can lead to a nice shopping experience for your audience and potentially higher conversion rates.
Affiliates can also benefit from the brand's established reputation, which often drives repeat purchases. DMC’s product range typically appeals to a diverse crowd, allowing you to tap into various markets. So, whether you're promoting their embroidery floss or specialty kits, there's plenty of potential for profit in their affiliate program.
Approval Requirements: Must apply via Commission Junction; have a website or blog with wedding or event-related content; professional design and high-quality content; must comply with CJ and The Knot’s brand and affiliate policies
Affiliate Network: CJ Affiliate
Payout Threshold: $50
The Knot is the go-to destination for all things weddings, offering a wide range of services that make planning a big day easier. From venue searches to wedding planning tools and a marketplace filled with party and vendor services, they cater to millions of brides and grooms looking to tie the knot. Their comprehensive resources help couples turn their wedding dreams into reality, making the planning process much more enjoyable.
As an affiliate, you can earn a 10% commission per sale. The Knot's affiliate program is designed with a 30-day cookie duration, meaning if a customer clicks your link, you get credit for any purchase they make within that timeframe. This set-up allows you to potentially earn decent commissions from happy couples investing in their special day through The Knot's offerings.
While specific numbers like payout thresholds and program approval aren't readily available, the brand’s popularity can't be overstated. Couples trust The Knot for planning their most important day, which means your audience is likely to be interested in what they offer. Plus, with their reputation and established market, partnering with The Knot’s affiliate program could be a rewarding venture for anyone in the wedding niche.
Approval Requirements: Etsy requires applicants to have a website or blog that is focused on crafting, handmade products, vintage items, or related topics. They review the content of the site to ensure it adheres to their guidelines.
Affiliate Network: Impact
Payout Threshold: $50
Etsy is a massive online marketplace known for its unique handmade goods, vintage items, and craft supplies. Launched in 2005, it has grown to become a go-to platform for creators and small business owners to showcase their products. The variety on Etsy is amazing, from custom jewelry and art to quirky home decor and personalized gifts, which appeals to all sorts of shoppers looking for that one-of-a-kind item.
What sets Etsy apart is its commitment to powering creative entrepreneurs. This brings a loyal community of buyers who appreciate craftsmanship and originality. When promoting Etsy, affiliates can benefit from a solid 3.2% commission rate on sales. Considering Etsy's average order value can often surpass $35, that means you're looking at an average commission of around $1.12 per sale, making it a nice opportunity to boost your earnings.
Etsy's affiliate program is designed to help marketers thrive by providing tools and resources to promote its vast catalog. With a 30-day cookie duration, you can effectively secure commissions on referred sales for a decent amount of time. It’s a fantastic way for affiliates to connect with a platform that emphasizes creativity and community, while also reaping the rewards from driving sales.
Approval Requirements: Applicants must apply through the ShareASale network and have an active, content-rich website or blog focused on planning, organization, scrapbooking or related lifestyle topics; approval is granted based on content quality, site traffic and brand alignment; coupon- or deal-only sites are not accepted.
Affiliate Network: ShareASale
Payout Threshold: $50
The Happy Planner is all about creativity and organization! They offer a wide range of products like planners, stickers, and accessories designed to help people express themselves while staying on top of their busy schedules. With an array of colorful designs and unique layouts, it appeals to students, parents, and anyone who loves planning.
This popular brand fosters a dedicated community of planner enthusiasts who share tips, tricks, and creative ideas. Their products are not just useful but also a fun way to boost productivity and personalize everyday life. The Happy Planner encourages customers to enjoy mindfulness and creativity as they plan their days.
With a 4% commission rate per sale, affiliates can tap into this thriving market. Though average order values aren't specified, selling just a few planners or accessories can build a nice income stream. Having a cookie duration of 30 days means that affiliates have ample time to convert visitors into paying customers!
Snapfish is a well-known brand in the world of personalized photo products. They’ve been around since 2000, allowing customers to create unique photo gifts, cards, and prints. You can find everything from custom photo books to canvas prints, making it a popular choice for anyone looking to turn their cherished memories into tangible items.
One of the highlights of the Snapfish experience is their user-friendly platform, which simplifies the process of personalizing and ordering products. With frequent promotions and deals, customers are consistently drawn in, boosting sales potential for affiliates. Plus, their reputation for quality keeps people coming back for more.
The Snapfish Preferred affiliate program offers a commission rate between 10% to 20% per sale, which can lead to some decent earnings, especially with their average order value in mind. This means for a $50 order, you could see commissions ranging from $5 to $10, making it a solid choice for affiliate marketers.
The Adventure Challenge is a fun and engaging brand that offers unique scratch-off adventure books designed for couples, families, and friends. Each book contains a variety of creative date ideas and activities that encourage people to spend quality time together and create lasting memories. Their products are a hit with anyone looking to spice up their everyday routines and make moments more exciting.
The brand has gained popularity for making it easy to turn ordinary days into something special. With fun and innovative challenges like "go on a spontaneous road trip" or "try a new restaurant," they have become a favorite among those wanting to spice up their life. Plus, the anticipation of unveiling each adventure adds an element of surprise that keeps customers coming back for more.
The Adventure Challenge offers a solid affiliate program to capitalize on this buzz. Affiliates earn a 4% commission per sale, which, depending on the average order value, can make a nice little commission. With their books typically priced around $60, your earnings could be around $2.40 per sale. It's a great way to promote a product that inspires joy and connection among its users!
PrintedKicks is all about bringing your ideas to life on high-quality custom socks and other apparel. Their products are perfect for anyone looking to express their style or promote their brand with a unique twist. Whether you're after personalized socks for events, gifts, or even just for fun, PrintedKicks has got you covered.
With a commission rate of 10% per sale, affiliates can earn a decent income. If the average order value sits around $30, that means during each sale, an affiliate could earn around $3. Not too shabby! Plus, PrintedKicks enables you to access a fun and creative product line that customers love.
The program is designed to appeal to a broad audience, including businesses and everyday consumers, making it a nice fit for those who want to promote something fresh and trendy. And with a cookie duration of 30 days, you have a solid chance to earn commissions on return visits from your referrals!
Elizabeth Craft Designs, Inc. is a beloved name in the crafting community, offering top-notch products that cater to card makers, scrapbookers, and anyone who loves to create. They specialize in high-quality paper crafting supplies, including die cuts, stamps, and embellishments. These innovative products have gained a loyal following, making them a go-to choice for crafters looking to take their projects to the next level.
The brand stands out for its exceptional designs and the versatility of its products. Many crafting enthusiasts appreciate the quality and uniqueness of Elizabeth Craft’s offerings. This popularity translates into solid sales for affiliates, especially since the average order size tends to be significant. With a commission rate of 12% per sale, affiliates can earn attractive payouts—perfect for crafty influencers and bloggers looking to monetize their passion.
Additionally, the company understands the importance of customer satisfaction, providing helpful resources and tips to enhance their crafting experience. By promoting a brand that's trusted and celebrated within the crafting community, affiliates can tap into an eager and engaged audience, making their promotional efforts both enjoyable and profitable.
Photobook UK is all about creating personalized photo products that make your memories pop! They offer a range of items, including photobooks, calendars, and framed prints, perfect for preserving special moments or as unique gifts. With a focus on quality and customization, this brand appeals to anyone looking to add a personal touch to their memories.
Their affiliate program features a solid 12% commission on sales, which can add up quickly, especially if you think about average order values. If a customer spends around £50, you're looking at an average commission of about £6 for each sale. Plus, with a generous cookie duration of 90 days, you can earn for any referrals that convert within that timeframe!
Photobook UK's reputation is built on customer satisfaction and high-quality prints, making it easier for affiliates to promote their products. Their straightforward platform and range of offerings can appeal to family-oriented customers, waist-deep in nostalgia. You'll definitely be tapping into something special here.
Approval Requirements: Applicants must apply through the Rakuten Affiliate Network and be approved by Crayola based on website content quality, audience relevance, and compliance with program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Crayola is a beloved brand, known for bringing color into lives since 1885. They sell a wide variety of art supplies, like crayons, markers, colored pencils, and even unique craft kits designed for kids and budding artists. Their products inspire creativity and imagination, making them a staple in homes, schools, and art studios everywhere.
When you join the Crayola affiliate program, you tap into the essence of childhood creativity. While their commission rates hover between 3% and 5% per sale, this can lead to solid earnings, especially since their average order value tends to be healthy. For example, if someone spends around $50, you could earn between $1.50 and $2.50 per sale, especially if they stock up on a bunch of supplies!
The cookie duration of 14 days means that you have a bit of time to earn your commission after someone clicks your link. Plus, considering that Crayola's products are commonly used by families and teachers, this affiliate program has the potential to really take off alongside seasonal peak sales, like back-to-school and holiday shopping times.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Affiliate Network: CJ Affiliate (Commission Junction)
Payout Threshold: $50
Woodcraft is a go-to spot for woodworkers, hobbyists, and DIY enthusiasts. They offer a fantastic mix of tools, hardwoods, and supplies, making it easy for anyone to get started on their next project. With a wide range of products, including power tools, woodworking kits, and accessories, Woodcraft caters to both beginners and seasoned pros.
The brand has a strong reputation and a dedicated following, which speaks to its quality and reliability. Their products are known for excellent performance and durability. Although the average order value isn't specified, with a commission rate of 3%, affiliates can expect decent earnings on each sale. For example, if the average order value were around $100, you’d make $3 per sale—definitely worth considering!
Woodcraft also has a 30-day cookie duration, giving affiliates plenty of time to earn their commissions. They focus on creating a solid community around woodworking, offering classes and workshops to keep customers engaged. This user-centric approach helps foster loyalty and encourages repeat purchases.
PaperMart.com is a fantastic destination for all things packaging. They offer a wide range of products, including gift bags, boxes, wrapping paper, and bulk supplies for businesses. Founded in 1921, they've established themselves as a go-to resource for anyone needing stylish and affordable packaging solutions.
Their reputation in the marketplace makes them popular among retailers, crafters, and small business owners alike. With a commission rate between 3% to 5% per sale, affiliates can earn decent payouts depending on the average order value. Though we don’t have specific numbers on that, even modest sales could yield attractive earnings for effective marketers.
Plus, the 30-day cookie duration allows affiliates enough time to secure those sales, and PaperMart's wide selection of trendy and practical items means there’s something for everyone. Whether it’s holiday supplies or everyday packaging needs, the potential for successful affiliate marketing with PaperMart is certainly there!
KiwiCo is all about inspiring kids to learn through fun and engaging hands-on projects. They've built a reputation for creating unique subscription boxes filled with science, technology, engineering, art, and math activities that cater to various age groups. Whether it’s building a working catapult or crafting a rainstick, KiwiCo not only provides entertainment but also educates kids in a creative way.
Their delightful offerings have turned KiwiCo into a popular choice among parents looking for meaningful activities. With a focus on interactive learning, they make sure kids stay excited about discovery. KiwiCo's subscription model is appealing; each box typically contains high-quality materials and encourages critical thinking and problem-solving skills.
As an affiliate, you'll earn a 10% commission on each sale you generate. Considering that our average order value can be substantial, you could see an average commission of around $10 per transaction. With a cookie duration of 30 days, your referrals have plenty of time to make a purchase, giving you a great chance to boost those earnings.
Pipsticks is all about bringing the joy of stickers to people of all ages. Founded by a sticker enthusiast, they offer a fantastic range of stickers that spark creativity and fun. Their products include sticker subscription packs, sticker books, and various accessories. This makes them popular among parents, teachers, and kids who love to add a splash of color to their lives.
With a commission rate ranging from 5% to 20% per sale, affiliates have a sweet opportunity to earn by promoting these vibrant products. If we think about their average order value, affiliates could earn a nice commission for each sale. It's a win-win as people are always on the lookout for unique stickers and items to use in crafts, planners, and decor.
Pipsticks is not just a fun brand but also super engaging with its community. They often showcase customer artwork, which creates a sense of belonging among their fans. The energy around Pipsticks makes it an exciting program for affiliate marketers looking to promote a brand that stands out in the crowded world of stationery and art supplies.
The Centre of Excellence is a popular platform dedicated to providing high-quality online courses in various fields. They focus on subjects like health, personal development, and business skills, ensuring a wide range of interests are covered. Their mission is to enhance personal and professional growth by offering courses designed by real experts.
When it comes to their affiliate program, the commission rates are enticing. You can earn between 5% and 20% per sale, depending on the product. This means that if you recommend a course costing $100, your commission could vary from $5 to $20! That’s a great incentive for affiliates to promote their diverse course offerings.
The Centre of Excellence stands out for its flexible online learning experience, appealing to those looking to improve themselves on their own schedule. They feature an extensive catalog, ensuring there’s something for everyone, which can drive high conversions for affiliates. Plus, with a 30-day cookie duration, you have ample time to earn commissions on referred customers.
Grid Studio is a cool brand that focuses on refurbished electronics, particularly smartphones and laptops. They emphasize sustainability by giving tech a second life, which appeals to eco-conscious consumers. Their products come in a range of conditions, so you can find something that suits your budget while still being a tech-savvy shopper.
With a commission rate of 15% per sale, affiliates have a great opportunity to earn as Grid Studio caters to a tech-savvy audience looking for quality refurbished gadgets. If the average order value for their products is around $300, that means you could potentially earn $45 per sale with this program!
The best part about promoting Grid Studio is their cookie duration of 60 days. This means if someone clicks your affiliate link, you’ll get credit for the sale even if they don’t buy right away. It’s a solid chance to increase your commissions while promoting high-quality tech products.
Ohuhu is an up-and-coming brand that's all about providing quality products for outdoor adventures and everyday living. They've got a cool range of items like portable outdoor gear, garden tools, crafts, and more, which makes them popular among outdoor enthusiasts and DIY lovers alike.
Affiliates can benefit from a commission rate of 6% to 10% on each sale. If their average order value sits at around $50, that could mean an average commission of $3 to $5 per sale, not too shabby! Plus, with a 30-day cookie duration, there's plenty of time for customers to come back and purchase after clicking through your link.
Even though specific details like approval requirements and the affiliate network are less known, Ohuhu’s growing reputation in selling useful and unique products could make this affiliate program a lucrative choice for marketers looking to tap into the outdoor and hobbyist market.
Approval Requirements: Affiliates must apply through ShareASale and provide a valid website or social media presence; applications are automatically approved with no minimum traffic or sales requirements.
Affiliate Network: ShareASale
Payout Threshold: $50
CreateForLess is a go-to destination for craft lovers and DIY enthusiasts. They offer a wide range of products, from arts and crafts supplies to home decor and party items. Whether you're a scrapbooker, a knitter, or into home projects, they've got what you need to bring your creative ideas to life.
Their popularity is driven by affordable prices and a diverse inventory, making it easy for customers to find inspiration and great deals. With a commission rate of 10%, affiliates can earn quite a bit. Given their average order value of around $60, that means the average commission can be about $6 per sale.
Furthermore, CreateForLess ensures a positive shopping experience with quick shipping and excellent customer service. Adding this program to your affiliate portfolio can be a smart move if you're targeting a crafty crowd looking to stock up on supplies!
With a strong presence across the U.S. and Canada, Michaels has built a loyal customer base over the years. People appreciate their diverse selection and often take advantage of frequent sales, making it appealing to shop there. Their average order value tends to hover around $60, which makes the 10% commission rate particularly worthwhile, giving affiliates an average commission of around $6 per sale.
The benefits of joining Michaels' affiliate program don't end there; their user-friendly website is packed with ideas and inspiration that can lead to more sales. Affiliates can promote this well-known brand with confidence since Michaels is synonymous with arts and crafts, ensuring that there's always fresh content and offers to draw in potential buyers.
Darn Good Yarn is a delightful online store that focuses on unique, high-quality yarns and craft supplies. They feature a wide range of products, from hand-dyed yarns to eco-friendly fibers, plus kits for various projects. Their commitment to sustainability and support for artisans, especially women in developing countries, makes them a standout in the crafting community.
Their affiliate program offers a 12% commission on each sale, which can be quite alluring when paired with their average order value. While specific order value details are not listed, consider that a typical craft kit could easily reach around $50. That means for every sale you generate, you could be looking at roughly $6 in commissions—simple math, right?
Darn Good Yarn ensures a solid shopping experience for customers through vibrant, engaging content in their blogs and community. The brand's reputation, coupled with a cookie duration of 60 days, gives affiliates a good window to earn commissions from new customers they bring in. It's a crafty opportunity for marketers who want to connect with a passionate community of yarn enthusiasts.
Hobby Lobby is a well-known crafts and home decor retailer that has been a favorite since it was founded in 1972. They offer a wide range of products from arts and crafts supplies to home furnishings and seasonal items. Hobby Lobby is particularly popular with DIY enthusiasts and anyone looking to jazz up their living spaces.
Their diverse inventory means there's something for everyone, whether you're into painting, scrapbooking, or even holiday decorations. Additionally, Hobby Lobby is often known for their competitive pricing and regular sales, which can be a big draw for budget-conscious shoppers.
While the commission rates for their affiliate program range from 0% to 3.2%, potential earnings can still be significant if you're targeting high-effort shoppers. If the average order value hovers around $100, then that means an affiliate could earn as much as $3.20 per sale. With a variety of product groups to promote, there are plenty of opportunities to drive sales.
Approval Requirements: Applicants must join via the CJ Affiliate network and have a live website or blog with original crafting or DIY content; applications are reviewed for content quality and relevance, with approval decisions typically in 3-5 business days.
What makes JOANN's affiliate program interesting is the potential to earn commission by promoting their extensive product range. While the commission rate ranges from 0% to 0.8%, it can still add up, especially if you consider that many craft supplies lead to substantial average order values. This means that even at the lower end, promoting JOANN could still yield a nice payday through thoughtful marketing efforts.
The brand often runs special promotions and events that drive customer engagement, which affiliates can take advantage of. JOANN is beloved in the crafting community, so being part of their affiliate program can tap into an enthusiastic audience eager to explore new supplies and projects.
BESTBONUS is an emerging affiliate program that offers a straightforward commission structure, giving affiliates a notable 16% per sale. This means that wherever you send buyers, you earn a solid commission on every sale they make. It's a refreshing opportunity for marketers looking to dive into the world of affiliate marketing, especially with a predictable earnings potential from their sales.
The brand markets a range of products that are attractive to many consumers, although specific categories are not highlighted. They are carving out a spot in the market by providing tangible value and appealing offers, which is key for affiliates trying to target a diverse audience. With a 30-day cookie duration, you can maximize your chances of earning by connecting with those customers over an extended period.
While detailed payout thresholds and specific affiliate network information are hard to pin down, this program promotes growth and offers solid potential earnings given its favorable commission rate. If you're looking for a program that encourages sales and gives you time to track your referrals, BESTBONUS seems like a noteworthy choice.
Mindware.com is a fun brand that specializes in educational toys, games, and brain-teasers for kids and adults alike. Known for their quality products, Mindware offers everything from classic puzzles to interactive learning games that make education enjoyable. Their reputation is founded on creating items that stimulate the mind and promote creativity.
Their audience loves engaging products that cultivate skills and foster learning through play. With a wide range of offerings, you'll find something for everyone, catering to various age groups and interests. Additionally, Mindware is recognized for its strong commitment to quality and educational value, making their products desirable for parents and educators.
The affiliate program features a 2% commission per sale, which can add up nicely given the average order value in this niche. With an engaging product line and repeat customers looking for new learning adventures, Mindware’s affiliate program is an enticing opportunity for marketers passionate about education.
Utrecht Art Supplies is a go-to destination for artists and crafters looking for high-quality materials. This well-known brand offers everything from paints and brushes to sketchbooks and easels, catering to beginner hobbyists and professional artists alike. With a wide range of products, you’re bound to find something for every artistic need.
The Utrecht affiliate program features a 3% commission on each sale, making it a solid option for affiliates in the art community. While the cookie duration is 1 day, even small impulse buys can lead to valuable commissions when your audience engages with their offerings. Since art supplies often have a decent price tag, your commissions can quickly add up.
As part of a respected name in the industry, promoting Utrecht feels natural for artists and creators. By leveraging your content to showcase Utrecht’s products, you can connect with an audience eager to explore their artistic potential, making the affiliate program a great way to monetize your passion for art.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the crafts niche, you can trust our recommendations to help make it happen.
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