The Crafts industry is experiencing remarkable growth, with the global DIY market projected to reach $67.59 billion by 2025, registering a CAGR of 4.5% from 2020 to 2025 [source]. This surge in interest presents lucrative monetization opportunities for affiliates looking to tap into a crafty audience.
This guide covers our top 25 Crafts Affiliate Programs. For each program, you'll get key details like:
DMC is well-known for its vibrant selection of embroidery threads, kits, and accessories. They've been in the game for a long time, offering high-quality products that appeal to both avid crafters and casual hobbyists. With a focus on color and quality, DMC has become a favorite among artists who enjoy cross-stitching, needlepoint, and more creative textile projects.
A big draw for DMC is the variety they offer—everything from basic kits to premium specialty threads. This makes it appealing for affiliates because there's so much to promote. Their commission rate is 5% per sale, which can add up quickly. If an average order value lands around $50, affiliates can expect about $2.50 per sale. This means even a few good sales can mean decent commissions for affiliates.
DMC also has a loyal customer base, thanks to their reputation and the quality of their products. This loyalty can translate into returning customers, enhancing the possibility of consistent affiliate earnings. Plus, with a cookie duration of 30 days, there's ample time to earn commissions from referred customers who may take a little while to make a purchase.
Approval Requirements: Must apply via Commission Junction; have a website or blog with wedding or event-related content; professional design and high-quality content; must comply with CJ and The Knot’s brand and affiliate policies
Affiliate Network: CJ Affiliate
Payout Threshold: $50
The Knot is a go-to destination for couples planning their weddings. They offer a wide range of products and services, including wedding planning tools, vendor listings, and customizable wedding invitations. They're super popular among soon-to-be-weds, so there’s a strong audience eager for helpful resources.
Alongside their solid resources, The Knot's affiliate program allows marketers to earn a tidy commission of 10% per sale. This can quickly turn into real cash, especially when you consider that weddings often have high ticket prices. Even if we don't have the average order value, it’s safe to say that with typical wedding expenses running into thousands, the potential commissions could be quite appealing.
The program also features a cookie duration of 30 days, giving affiliates a decent window to earn commissions on referred sales. While extra details about approval requirements and payout thresholds aren't available, the popular nature of The Knot means it could be a worthwhile opportunity for affiliate marketers looking to tap into the wedding planning market.
Approval Requirements: Etsy requires applicants to have a website or blog that is focused on crafting, handmade products, vintage items, or related topics. They review the content of the site to ensure it adheres to their guidelines.
Affiliate Network: Impact
Payout Threshold: $50
Etsy is a unique online marketplace that allows people to buy and sell handmade, vintage, and craft supply items. Known for its distinct selection, Etsy connects artisans and buyers around the globe, making it a popular choice for those looking for one-of-a-kind gifts, home decor, and personalized items. You’ll find everything from custom jewelry and artwork to vintage clothing and craft supplies.
The Etsy affiliate program is crafted for promoters who want to earn through their love for all things handmade. With a commission rate of 3.2% per sale, affiliates can make a decent profit, especially since Etsy items can have a wide range of prices. If we think about an average order value, affiliates can expect earnings to accumulate nicely, depending on how much they can drive traffic.
Plus, Etsy’s cookie duration of 30 days means you get credit for sales generated within that time frame after someone clicks your link. It's a solid choice for anyone looking to partner with a brand that champions creativity and supports small businesses.
Approval Requirements: Applicants must apply through the ShareASale network and have an active, content-rich website or blog focused on planning, organization, scrapbooking or related lifestyle topics; approval is granted based on content quality, site traffic and brand alignment; coupon- or deal-only sites are not accepted.
Affiliate Network: ShareASale
Payout Threshold: $50
The Happy Planner is all about getting organized in style! Launched by Me and My Big Ideas, this brand offers a wide variety of planners, stickers, and accessories that appeal to stationery lovers and productivity fans alike. Their vibrant designs and customizable options make planning not just functional, but fun!
The Happy Planner has garnered a loyal following for its unique approach to planning, blending creativity with practicality. Their products cater to diverse audiences, from busy students to professionals and even crafters. With an average order value that tends to be on the higher side, affiliates can expect decent returns. Commissions sit at 4% per sale, which means you could make a nice chunk of change on each sale!
They're known for a supportive community and plenty of inspiring content around the art of planning. While specifics like payout thresholds and affiliate networks are a bit of a mystery, potential partners can feel confident promoting a brand with such a passionate user base. Plus, with a 30-day cookie window, there's plenty of time for customers to come back and complete their purchases.
Snapfish is a popular online service where you can create personalized photo products. They offer a wide array of products like photo books, cards, and custom home decor items. People love using Snapfish to preserve their memories and create unique gifts for loved ones.
The brand is well-known in the photo printing space, making it a go-to choice for anyone looking to turn their favorite snaps into tangible items. With competitive pricing and regular promotions, Snapfish attracts a wide range of customers interested in quality and customization.
With an affiliate program offering a commission rate between 10% to 20% per sale, affiliates have the potential for significant earnings. Depending on their average order value, affiliates could earn a nice commission on each sale, making this program appealing for anyone looking to monetize their website or social media channels.
The Adventure Challenge is all about creating unforgettable experiences through a variety of fun activities. They offer unique adventure books that provide exciting challenges for couples, families, and friends, turning ordinary days into memorable adventures. With a playful and engaging approach, this brand encourages people to step out of their comfort zones and create lasting memories together.
Their products include beautiful illustrated books filled with lots of different challenges, from creative date ideas to fun outdoor activities. This variety attracts a diverse audience who are eager to spice up their daily routines. Plus, the interactive nature of these challenges boosts word-of-mouth referrals, making the brand popular among those looking for unique bonding experiences.
As for their affiliate program, affiliates can earn a 4% commission on each sale made through their links. Given their focus on experiences, the average order value tends to be reasonable, which means that it can translate into a nice return for affiliates. With a 30-day cookie window, you have a good amount of time to earn commissions from your audience's purchases.
PrintedKicks is all about custom and personalized footwear. They specialize in creating unique sneakers that fans of sports, movies, and music can wear to express their personal style. This means there's a broad base of potential customers, from sneaker lovers to fans of trendy collaborations.
The affiliate program shines with a solid 10% commission on each sale. Imagine if their average order value is around $100; that means you’d be pocketing approximately $10 for every sale you drive. With a cookie duration of 30 days, you also have a solid window to earn commissions from referred customers!
While details on the affiliate network and approval process aren't mentioned, the appeal of sharing cool, stylish kicks is hard to beat. The brand’s fun designs and emphasis on personal flair make it an attractive option for both fans and affiliate marketers alike.
Elizabeth Craft Designs, Inc. is all about bringing creativity to the crafting scene. They specialize in crafting supplies that include stunning dies, stamps, and embellishments. Whether you’re a scrapbooker, card maker, or a DIY enthusiast, they’ve got you covered with their high-quality products designed to inspire and elevate your projects.
Their reputation in the crafting community is solid, with a loyal customer base that keeps coming back for more. Known for their innovative designs, they make it easy for crafters to express their individuality through unique creations. The affiliate program offers a 12% commission on sales, which stacks up nicely when you consider the potential for higher average order values.
With a cookie duration of 30 days, affiliates have a healthy window to earn commissions on referred sales. This makes promoting Elizabeth Craft Designs a smart move for anyone passionate about crafting and looking to monetize their audience.
Photobook UK is a go-to for anyone looking to turn their memories into beautiful photo books, calendars, and various printed products. They offer a wide range of customizable options, making it easy for customers to design their own keepsakes or gifts. The brand has established itself firmly in the market, catering to individuals and families who want high-quality printed items.
With a commission rate of 12% per sale, affiliates have the opportunity to earn solid income when promoting Photobook UK's products. Their cookie duration is a generous 90 days, so even if a customer takes their time to decide, affiliates still get credit for the sale. This can be particularly lucrative, especially considering the potential average order values for photo books and other printed items.
Being part of the Photobook UK affiliate program means tapping into an audience that cherishes personal moments. With great support and a strong reputation in the printed products market, this is an affiliate program that can bring good returns for those willing to promote it.
Approval Requirements: Applicants must apply through the Rakuten Affiliate Network and be approved by Crayola based on website content quality, audience relevance, and compliance with program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Crayola is a well-loved brand known for spurring creativity in kids and adults alike through its vibrant art supplies. Launched in 1903, they've become synonymous with colorful crayons, markers, and a wide range of crafting products. Their offerings encourage creativity and imagination in projects ranging from simple doodles to school art assignments.
With a firm reputation built over decades, Crayola products are popular with parents and educators looking for quality art supplies. Their affiliate program is an attractive choice for marketers aiming to promote products that resonate with a wide demographic, especially families. The commission rate of 3% to 5% per sale lets affiliates earn some decent cash, especially since orders often include multiple items that can boost overall sales value.
Crayola not only offers an impressive variety of products, but their strong brand recognition gives affiliates a leg up in marketing efforts. From classic crayons to new and innovative art tools, there’s something for everyone, making it easier for affiliates to find products that resonate with their audience. This makes the Crayola affiliate program a fun and viable option for those who want to promote creativity-driven products.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Affiliate Network: CJ Affiliate (Commission Junction)
Payout Threshold: $50
Woodcraft is a go-to spot for woodworking enthusiasts. They offer a range of products, including tools, lumber, and accessories aimed at both hobbyists and professionals. With a strong reputation in the woodworking community, they cater to craftspeople who value quality and variety in their projects.
Their affiliate program has a 3% commission rate, perfect for those looking to promote high-quality woodworking products. While exact figures for average order value aren't provided, even with a conservative estimate, this commission could translate into a solid payout per sale. This means promoting Woodcraft can be a great way to earn some extra cash while sharing your passion for woodworking.
Woodcraft also attracts a loyal customer base through its extensive range of supplies and helpful resources, including workshops and how-to guides. This community focus can help you as an affiliate because more engaged customers are likely to make higher-value purchases. The 30-day cookie duration allows plenty of time for potential buyers to explore Woodcraft's offerings before making a purchase.
PaperMart.com is a leading supplier of packaging products, catering to both businesses and individuals who need everything from gift wrapping supplies to industrial packaging solutions. They offer a wide range of products, including bags, boxes, ribbons, and party supplies. This makes them a one-stop shop for anyone wanting to get creative with packaging or for businesses looking to stock up on shipping essentials.
Their affiliate program features a commission structure of 3% - 5% per sale, which could translate to an average payout considering the average order value across popular product categories. With competitive prices and diverse options available, affiliates have the opportunity to earn a nice side income while promoting a brand that's strong in the online packaging niche.
With a cookie duration of 30 days, affiliates can benefit from repeat visitors who may not immediately purchase on their first visit. Given PaperMart's strong reputation and variety of products, it's clear that their affiliate program presents an excellent chance to cater to both DIY enthusiasts and business owners in need of quality packaging at great prices.
KiwiCo is all about igniting creativity and learning in kids through hands-on projects. Founded in 2011, this company offers a wide range of subscription boxes tailored to various age groups and interests. From science experiments to art projects, KiwiCo has something for every curious mind. Their products are designed to be educational and fun, making them a hit among parents looking for engaging activities for their children.
With a commission rate of 10% per sale, KiwiCo presents a solid opportunity for affiliates. The average order value isn’t specified, but considering the nature of their products, you can expect it to be in the range of $30 to $60. That means your average commission could be between $3 and $6 per sale, which can add up quickly with a bit of effort. The 30-day cookie duration is also generous, giving you ample time to earn from your referrals.
While specific requirements for approval, the affiliate network they use, and payout thresholds aren't readily available, the popularity and positive reputation of KiwiCo should make it appealing for affiliate marketing. Their commitment to encouraging STEM learning through fun projects makes them stand out in the market, attracting a lot of repeat customers.
Pipsticks is all about spreading joy through fun stickers and creative supplies. Founded in 2015, this brand has quickly carved out a niche for itself among kids and adults who share a passion for arts and crafts. They offer a delightful selection of sticker subscriptions, sticker packs, and even crafting kits, making it easy for anyone to get their hands on unique designs.
With a strong community of sticker lovers, Pipsticks emphasizes creativity and playfulness. Their average order value is quite appealing, as customers often return for more stickers and supplies. The commission rates range from 5% to 20%, depending on various factors, which can really add up given the engaging nature of their products. This means that if you’re earning a 10% commission on an average order of $40, your commission would be about $4!
Pipsticks also offers a 30-day cookie duration, so you’ll have plenty of time to earn commissions from your referrals. Their vibrant social media presence and loyal customer base highlight their growing popularity, making them a fantastic affiliate partner for anyone with a creative audience.
The Centre of Excellence offers a diverse range of online courses designed to enhance your skills and knowledge across various subjects. From holistic health and spiritual growth to professional skills and creative pursuits, their offerings appeal to a wide audience looking to learn at their own pace. They pride themselves on delivering high-quality content crafted by industry professionals and experts.
Given their strong presence in the online education space, they attract learners who are serious about self-improvement. Their affiliate program is a solid opportunity for marketers, especially with commission rates of 5% and 20% per sale. This means, for instance, that if an average course costs around $100, you could earn $5 to $20 in commissions on each sale, which can add up quickly with the right marketing strategy.
With a cookie duration of 30 days, referrals made close to a purchase can still earn you some cash if the customer returns within that period. It's a great way to maximize earning potential while promoting excellent learning resources that many people are actively seeking. The Centre of Excellence is a reputable brand that underscores capability and quality, making it an appealing partner for affiliates.
Grid Studio is all about reviving vintage tech with a modern twist. They specialize in selling stylishly refurbished old smartphones, primarily focusing on Apple products like the iPhone. Each device is meticulously cleaned, repaired, and often comes with a charmingly unique flair that sets them apart from standard tech offerings.
The company has garnered a loyal following by combining sustainability with excellent customer service. Their commitment to reducing electronic waste while providing beautifully restored devices appeals to eco-conscious consumers. With refurbished smartphones often being more affordable than brand-new models, Grid Studio's pricing is attractive to a wide range of buyers.
Affiliates can benefit from a healthy 15% commission rate on sales, making it worthwhile if your audience is into tech and sustainability. Plus, with a cookie duration of 60 days, you’ve got ample time to earn from your referrals! Grab the chance to monetize your content while promoting innovative tech solutions!
Ohuhu is all about making life a little easier with their innovative and affordable products. They offer a wide range of items, from home and kitchen supplies to outdoor gear and art supplies. Whether you're looking for a portable camping chair or creative art kits, Ohuhu has got you covered.
With a solid reputation for quality and value, Ohuhu is quite popular among budget-conscious shoppers. Their focus on customer satisfaction and practical solutions helps drive a loyal customer base. Plus, their average order value makes every commission count—earning just 6% to 10% per sale can add up quickly.
As an affiliate, you’ll appreciate the ease of promoting such diverse products that appeal to a broad audience. And don't forget about the 30-day cookie window; it gives potential buyers a bit of time to finalize their purchases, which can boost your earnings!
Approval Requirements: Affiliates must apply through ShareASale and provide a valid website or social media presence; applications are automatically approved with no minimum traffic or sales requirements.
Affiliate Network: ShareASale
Payout Threshold: $50
CreateForLess is a dynamic online store that caters to craft enthusiasts. With a wide variety of products, they offer everything from scrapbooking supplies to yarn and sewing materials. They aim to inspire creativity by providing affordable crafting tools. Whether you're a DIY novice or a seasoned pro, you'll find something to suit your needs.
The best part about the CreateForLess affiliate program is its 10% commission on sales. If we consider an average order value of around $50, affiliates can earn around $5 per sale. That's a sweet incentive for those promoting their products! Plus, with a cookie duration of 45 days, there's a nice window for potential sales after a visitor clicks through your link.
CreateForLess is known for its user-friendly website and exceptional customer service. Craft lovers trust their brand, making it an enticing option for affiliates. This popularity within the crafting community further enhances the potential for sales, making it a solid choice for affiliate marketers.
The Michaels affiliate program offers a 10% commission on sales, which is pretty great for affiliate marketers. While specific details about average order value and cookie duration are not provided, Michaels' broad product range generally means that many purchases can add up quickly. Think of it this way: if the average order hits $50, that’s a solid $5 commission each time someone shops through your link!
Michaels also focuses heavily on customer engagement, making sure every visit is special. This dedication keeps customers coming back, so as an affiliate, you’ll be promoting a brand that is not just popular but also trusted in the crafting community.
Darn Good Yarn is your go-to for all things yarn, supporting crafters everywhere with a mission that combines creativity and sustainability. Founded with a passion for providing unique and eco-friendly yarns, they primarily sell hand-spun and hand-dyed yarns that cater to knitters and crocheters alike. Their products are made from materials like upcycled silk and cotton, which not only feel amazing but also come with a story of empowerment for women artisans around the world.
The brand is a hit in the crafting community, especially for those on the lookout for quality and unique yarn options. Their average order value typically suggests that crafters love to stock up on yarn supplies, making it lucrative for affiliates. With a commission rate of 12% per sale, you can do the math: if a customer spends around $50 (which is common), you’re sitting on around $6 per sale!
Plus, Darn Good Yarn offers a 60-day cookie duration, so you’ve got a good window to earn from your referrals. This means that even if someone takes their time deciding, you could still see that commission come through if they purchase within 60 days of clicking your link. It’s a win-win for both you and your audience!
Their affiliate program is designed to capitalize on the brand’s popularity while rewarding partners. Although the commission rate ranges from 0% to 3.2% on sales, their average order values can be pretty good, which means commissions can add up over time. While exact details about the approval process or affiliate network aren't provided, Hobby Lobby’s engaging product selection and customer loyalty can make marketing their products quite appealing.
Affiliates promoting Hobby Lobby have the opportunity to resonate with a broad audience passionate about arts and crafts. Given that more and more people are diving into DIY projects, this could translate to significant sales, especially during holiday seasons or special crafting events. So if you're looking to promote a brand with a creative flair, Hobby Lobby might just fit the bill!
Approval Requirements: Applicants must join via the CJ Affiliate network and have a live website or blog with original crafting or DIY content; applications are reviewed for content quality and relevance, with approval decisions typically in 3-5 business days.
The brand is quite popular, particularly among those who love to express their creativity. JOANN often showcases inspiring ideas and tutorials, which keeps their audience engaged and coming back for more. While the commission rates are on the lower side, averaging 0% - 0.8%, the potential sales volume can still make it a worthy program to consider for affiliate marketers.
JOANN usually sees a decent average order value, so even at the mid-range commission rate of around 0.4%, affiliates can earn directly from their creativity-driven audience. The combination of an established brand and a diverse product range makes their affiliate opportunities appealing to many looking to promote crafting supplies.
BESTBONUS is an exciting affiliate program tailored for those looking to earn while sharing top-notch products. With a commission rate of 16% per sale, it offers a great way to boost your income. The program captures attention not just for the commission structure, but also for its stylish and trendy product lineup, perfect for a variety of audiences.
One of the standout features of BESTBONUS is that it provides a cookie duration of 30 days, meaning you’ll earn commission on any sales made within that period after someone clicks your affiliate link. This can be a sweet advantage, especially when promoting products that often require a bit of consideration before purchase.
While specifics on approval requirements and payout thresholds are currently a bit of a mystery, the lucrative commission structure and appealing products make BESTBONUS a potential goldmine for savvy marketers. It’s definitely worth considering if you’re on the hunt for appealing affiliate opportunities!
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the crafts niche, you can trust our recommendations to help make it happen.
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