Michaels Affiliate Program

How to Become a Michaels Affiliate

1. Join the Affiliate Program and Get Your Michaels Affiliate Link

The first thing you need to do become a Michaels influencer is sign up for their affiliate program.

Their application will require some basic information about your business and your audience. Follow the instructions to complete and submit your application.

After you submit your application, it will typically take a few days for Michaels to approve or deny your application.

Once you’re accepted, you’ll be granted access to your affiliate dashboard, where you can find and copy your unique affiliate referral link.

2. Add Your Referral Link to Relevant Content

You can start monetizing your content right away by adding your Michaels link directly to your blog posts. (If you don't know, here's how to add affiliate links to your blog.)

Simply find content where Michaels will fit your audience’s needs.

Next, find the most relevant part of the post, and add your link with optimized anchor text.

Then all you have to do is keep creating content and wait for your audience to click your links. When they make purchases, you’ll earn 10% per sale.

Tips to Succeed in the Michaels Affiliate Program

Optimize Your Offers and Earn More with Lasso

After you’ve added a few affiliate links to your content and started earning commissions, you should look for ways to increase your affiliate revenue.

You can do this by adding great product displays, comparison tables, and CTA buttons to your blog posts.

The easiest way to increase your affiliate income and monetize your site with Michaels is by using Lasso.

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With Lasso, you’ll have a link management dashboard, so you can see every post on your site with Michaels links.

You can also create stunning no-code affiliate Displays, Grids, and Tables. Those will increase your clicks and help you earn more money from your existing content.

Create Engaging Content Around Michaels

When it comes to affiliate marketing, content is king. To successfully promote Michaels products, it's important to create content that not only attracts your audience but also engages them. Here's how:

1. Understand your audience: Know your readers' hobbies, their passions, and their pain points. This understanding will help you create content that resonates with them and solves their problems.
2. Showcase the products: Use high-quality images and videos to showcase Michaels products. If possible, puchase and use the products yourself. This will help you write with more authority and prove to your audience you know what you're talking about.
3. Share personal experiences: People often connect more with personal experiences. Share your own stories about using Michaels. Talk about how the products solved your problems or fit your needs, and explain how they will do the same for your readers.
4. Provide value: Offering reviews, advice, or how-to guides related to Michaels's affiliate offers. This not only promotes the products but also positions you as an authority in your niche.
5. Engage with your audience: Encourage your audience to leave comments, ask questions, or share their own experiences with Michaels. This can foster a sense of community and increase engagement on your posts.

Analyzing and Understanding Your Affiliate Data with Michaels

Success in affiliate marketing largely depends on your ability to understand and analyze your affiliate data effectively. Doing so allows you to see what's working, what's not, and where you can make improvements to increase your earnings.

Michaels provides data on your referrals, conversions, and earnings, but to get a more comprehensive view, consider using a third-party tool like Lasso Performance. It integrates with all your affiliate programs, including Michaels, and provides valuable insights into your performance.

Here's how you can use Performance to analyze and understand your Michaels affiliate data:

1. Track Your Performance: Track all your affiliate links in one place. It gives you detailed information about click-through rates, conversions, and overall earnings.
2. Understand Your Earnings: Easily see which of your content is generating the most earnings. This helps you understand what type of content resonates most with your audience and leads to conversions.
3. Identify Opportunities for Improvement: Identify underperforming content and optimize it for better results. Maybe a post needs better keyword targeting, or perhaps an affiliate link would be more effective in a different location.
4. Optimize Your Strategy: Lasso Performance not only helps you understand your current performance but also informs your future strategies. By understanding what's working, you can replicate successful strategies in future content.
5. Automate Reporting: The tool provides automated reporting, saving you time and effort in gathering and analyzing data manually.

Frequently Asked Questions