Many home improvement content creators struggle with finding affiliate programs that not only resonate with their audience but also generate substantial income, often feeling overwhelmed by the plethora of options available.
The Home Improvement industry is booming, with the global home improvement market valued at approximately $1.1 trillion in 2021 and projected to reach around $1.3 trillion by 2025, growing at a CAGR of about 4.1% during this period (source). This growth presents a lucrative opportunity for content creators looking to capitalize on relevant affiliate programs.
This guide covers our top 23 Home Improvement Affiliate Programs. For each program, you'll get key details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
By diving into this guide, you’ll not only discover which affiliate programs align with your content but also learn how to maximize your monetization potential in a thriving industry.
A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.
GutterBrush is all about providing innovative solutions for homeowners looking to keep their gutters clean and functional. Their unique product is a simple yet effective gutter cover designed to prevent leaves and debris from clogging gutters.
A lot of homeowners deal with the hassle of gutter maintenance, and GutterBrush is here to make things easier. Their products are built to last, made from sturdy materials, and are super easy to install. Customers appreciate the hassle-free experience, which helps drive positive reviews and referrals.
The brand is growing in popularity among DIY enthusiasts and those looking to maintain their homes without calling in professionals all the time. GutterBrush positions itself as a reliable option in the home maintenance market, making it a solid choice for affiliate marketers.
As for their affiliate program, it offers a commission rate of 9%. Depending on how well your traffic converts, promotions can lead to decent earnings. GutterBrush aims at average orders that could trigger a nice return for affiliates, especially with multiple items often being purchased.
With a cookie duration of 14 days, you can maximize your earning potential as your referrals have a solid window to consider their purchase. If you get a household equipped with their products, you'll definitely enjoy the benefits of being an affiliate.
If you're looking for a great affiliate program, check out Grantoro. It's a global performance marketing agency that connects affiliates with direct advertisers. This partnership makes growth easier for everyone involved.
The commission rate varies, so you can find opportunities that fit your needs. It's flexible, which is always a plus.
Cookie duration also varies, giving you options when it comes to tracking conversions. This can help you maximize your earnings.
Overall, Grantoro makes it simple to connect with advertisers and grow your income.
Haus and Hues is all about creating a cozy home vibe with their trendy wall art. They offer a broad selection of prints, from abstract designs to botanical illustrations, perfect for sprucing up any space.
This brand has quickly gained popularity among home decor enthusiasts because of their stylish collections and affordable prices. People love how easy it is to find something that matches their unique taste and style.
Their average order value is generally attractive, so affiliates can see great returns. With a commission rate of 18%, you can earn a nice chunk of change on each sale you drive.
Their cookie duration is set at 14 days, giving you a decent window for earning commissions after referring someone. It’s great for those who might take a little time to make a purchase.
Joining the Haus and Hues affiliate program means partnering with a brand that knows how to connect with art lovers. It’s a fantastic opportunity if you’re looking to diversify your affiliate offerings in home decor.
Customer Direct Group is a versatile company making waves in the e-commerce sector. They focus on providing a variety of products, which cater to different interests and lifestyles. From home goods to outdoor essentials, they’ve got a bit of something for everyone. This wide range of offerings makes it easy for affiliates to target many audiences.
What sets Customer Direct Group apart is their commitment to quality and customer satisfaction. They thrive on delivering value to their customers, which helps in building a loyal consumer base. This loyalty translates well for affiliates looking to earn commissions.
The brand has carved out a niche in the market, and their popularity is backed by positive customer reviews. Many people turn to them for dependable and stylish products, making them a credible source for potential buyers. All these factors contribute to an appealing affiliate marketing opportunity.
Affiliates can benefit from the cookie duration of 30 days, which gives potential customers plenty of time to finalize their purchases. Although the commission rate isn't mentioned, affiliates often find it rewarding when working with companies like Customer Direct Group.
Approval Requirements: Affiliates must apply through the program platform, provide tax information, and agree to the terms and conditions set by The Home Depot. Social media presence or website approval may be considered.
With thousands of products available, The Home Depot is sure to have what you're looking for. Whether it’s a weekend DIY project or a major remodel, shoppers can find great deals on brand-name tools, outdoor equipment, and even seasonal items. Their reputation for quality and customer service is a big draw for consumers.
The average order value at The Home Depot tends to be higher than other retailers because customers often buy multiple items for their projects. Considering their commission structure, affiliates can earn a commission of 0.8% to 6.4% per sale. For example, if the average order value is around $150, earning a 6.4% commission could net an affiliate about $9.60 on that sale.
The Home Depot’s affiliate program is not just about earning money; it’s also about connecting customers with quality products that can help them transform their living spaces. Plus, they offer a wide range of tools and resources for affiliates to effectively market their products.
One key aspect of their affiliate program is that it caters to a diverse audience, from experienced contractors to DIY beginners. Regardless of the experience level, there's something for everyone, making it a great opportunity for affiliate marketers.
They offer a wide variety of styles, from classic to bohemian, ensuring there’s something for every taste. Whether customers are seeking statement pieces for their living room or cozy accents for their bedroom, Pier 1 has got them covered.
Plus, the cookie duration is 90 days, giving affiliates a good amount of time to capitalize on their traffic. This extended period means you could snag commissions from purchases made well after the initial click, maximizing your earning potential.
Pier 1 also features exclusive sales and promotions, which can drive even more traffic and conversions through your affiliate links. It’s an exciting program for those who love home styling and want to monetize their passion!
Whirlpool is a well-known name in the home appliance industry, famous for its high-quality products that make daily living a little easier. The brand has been around for over a century, building a strong reputation for reliability and innovative designs that cater to modern households.
Whirlpool offers a wide range of products, including refrigerators, washers, dryers, dishwashers, and ovens. They focus on creating energy-efficient appliances that not only help save on utility bills but also support environmentally friendly practices.
The brand enjoys a solid customer base, with many households trusting Whirlpool for their kitchen and laundry needs. They're known for their durable appliances that often come with advanced technology, making life at home much more convenient.
The average order value for Whirlpool isn’t specified, but given the price range of their appliances, we can assume it’s on the higher side. With a commission rate of 2% per sale, affiliates could earn a decent commission if they promote higher-priced items. For example, if a customer makes a purchase of $1,000, the affiliate can expect to earn around $20 for that sale.
Affiliate marketers looking to team up with Whirlpool can tap into a brand with plenty of recognition and a loyal customer base. Their products often feature in home improvement discussions, making them a great fit for blogs or websites focused on home enhancement.
Birch Lane is all about making your home feel comfortable and stylish. They offer a great range of products, focusing on classic and timeless furniture and decor. You can find everything from cozy sofas to charming accent pieces, and they even cater to various design aesthetics, making it easy to find something for every homeowner.
This brand is known for its commitment to quality and affordable prices, which makes it a popular choice among home enthusiasts. Birch Lane often emphasizes simple designs that blend functionality with fashion, allowing customers to create a warm atmosphere in their living spaces.
Their affiliate program boasts a 4% commission on every sale, which is a nice perk for marketers. Even though we don’t have the exact average order value, assuming it's around $200, that means you could be earning around $8 per sale. With possibilities like that, affiliates have a decent chance at making a good profit.
Birch Lane also stands out because they continually refresh their inventory. This keeps customers coming back, looking for the latest trends in home decor. Plus, with a cookie duration of 60 days, affiliates have a bit longer time to earn commissions on referred customers, enhancing that potential earning of yours!
At DWR, you’ll find everything from furniture and lighting to accessories and outdoor gear. They focus on contemporary designs that fit a variety of tastes and home styles. Their products are made to last, using high-quality materials and craftsmanship.
The average order value at DWR tends to be pretty significant, often in the range of around $600. So, with a commission rate of 1.6%, you’re looking at an average commission of about $9.60 per sale. That can really add up if you have good traffic!
With a cookie duration of 30 days, there's plenty of time for your referrals to make that purchase. Plus, DWR is known for its great customer service, which helps build trust and encourages sales through your affiliate links.
This makes the DWR affiliate program an attractive option for bloggers and websites focused on interior design, DIY, or home improvement. Partnering with a reputable brand means you're promoting products that customers will love.
Handy is a popular platform that connects customers with local home service professionals. They specialize in a variety of services like cleaning, plumbing, handyman work, and electrical services. With a focus on making it easy to find trustworthy help for your home, Handy has built a solid reputation among busy homeowners.
Customers can schedule appointments quickly and securely, which is a big draw for many. This convenience, paired with reliable service, keeps people coming back for their home needs. Plus, Handy's professional background checks give customers peace of mind when hiring someone to work on their home.
When it comes to earning potential with their affiliate program, affiliates earn between $10 to $25 per sale. That means if a customer makes a purchase of around $100, you could earn a nice commission. The cookie duration of 45 days means if someone clicks your link and books a service within that timeframe, you'll still get credit for the sale.
Handy is genuinely well-regarded in the home services market, making it an appealing choice for affiliate marketers. It’s great for anyone looking to promote reliable home services that people really need.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Luria Rugs is a vibrant and stylish company known for its beautiful collections of handmade rugs. They offer a wide range of designs, from traditional to contemporary, crafted with care and attention to detail.
The brand is well-regarded for its high-quality materials and craftsmanship, which makes its products stand out in the competitive rug market. Luria Rugs attracts a loyal customer base who appreciate the combination of art and function in their home furnishings.
With a commission rate of 9%-13%, affiliates can earn a decent payout on every sale made through their links. The average order value is considerable, meaning that even on a low-ticket item, affiliates can see solid earnings.
Plus, there's a cookie duration of 14 days, giving users a good window to make their purchase after clicking an affiliate link.
Philips Hue is all about smart lighting and creating the perfect ambiance for your home. They offer a range of smart bulbs, light strips, and fixtures that allow users to control their lighting through an app or voice assistants like Alexa and Google Assistant.
With their stylish designs and innovative features, Philips Hue products are popular among homeowners and tech enthusiasts alike. They make it super easy to set the mood for different occasions, whether you want vibrant colors for a party or soft, warm light for a cozy evening.
The affiliate program offers a commission rate of 4% per sale, which can be appealing when you consider that the average order value tends to be pretty high. This means your potential earnings per sale could add up quickly.
If a customer buys something worth $100, for instance, you could earn around $4 in commission just from that sale. And given their loyal customer base, repeat purchases are likely, which is great news for affiliate marketers.
Most importantly, the 45-day cookie duration means that if someone clicks your affiliate link, you get credit for any purchase they make within that window. This increases your chances of earning commissions from future visits.
Overall, Philips Hue’s modern and well-regarded smart lighting products, combined with a solid affiliate program structure, make it an attractive option for affiliates looking to promote high-quality tech products.
Herman Miller is a well-respected name in the world of furniture design, known for its innovative approach and modern aesthetics. Established in 1923, the brand revolves around creating high-quality office and home furniture that balances comfort with functionality. They are celebrated for iconic pieces like the Aeron chair and Eames lounge chair, which have become staples in homes and workplaces alike.
Their product line includes ergonomic office chairs, desks, and collaborative furniture that cater to both individual and business needs. As remote work becomes increasingly popular, Herman Miller's commitment to ergonomic design makes it an attractive choice for workers looking to enhance their home office setups.
Herman Miller has built a loyal customer base thanks to its reputation for durable and stylish furniture. Their emphasis on sustainability is also a big draw, as they produce long-lasting products designed with eco-friendly materials.
In terms of affiliate opportunities, the commission rates range from 1% to 10% per sale, providing motivation for affiliates to promote products effectively. The cookie duration is 30 days, allowing you to earn commissions even if the purchase isn't made immediately.
Furthermore, with Herman Miller's average order value being quite high due to the nature of their products, this means higher commissions for affiliates. Just imagine earning better payouts from a significant sale on classic furniture that customers crave!
Whether you’re looking for chic sofas, sleek dining tables, or eye-catching accessories, AllModern has it all. They feature top brands and designers known for their quality and craftsmanship, making it easy to find just the right piece for any space.
The brand is pretty popular among homeowners and renters alike, especially those focused on a modern aesthetic. With their constantly refreshed product lines, there’s always something new to explore.
The affiliate program offers a commission rate of 4% per sale, which can add up quickly, especially considering the average order value can be substantial given the types of products sold. If someone buys a sofa for around $1,000, you could be looking at an average commission of $40!
AllModern also has a cookie duration of 60 days, allowing prospective buyers plenty of time to make a decision post-click. This longer window can help boost your earnings, as it grants visitors more opportunity to convert.
Plus, with stylish online promotions and seasonal sales, there's always a great incentive for customers to shop. Sharing these deals through your affiliate links might just be the ticket to higher conversions and commissions!
Worx is all about making outdoor work easier and more enjoyable. They specialize in innovative tools and technology for gardening, landscaping, and outdoor maintenance. You can find everything from lawn mowers to trimmers and chainsaws in their lineup.
This brand has carved out a nice niche with its eco-friendly battery-operated tools. Worx emphasizes practicality and efficiency, which resonates well with DIY enthusiasts and professional landscapers alike.
One of the great things about Worx is their strong reputation among customers. Their commitment to quality and performance has established a loyal fan base that keeps coming back for more. Plus, they often have a variety of deals, making it easier to snag new tools at a great price.
As for their affiliate program, it offers a commission rate of 3% per sale. If Worx's products typically have a decent average order value, affiliates could see some nice earnings from their recommendations, especially if they promote those top-tier tools.
With a 30-day cookie duration, affiliates have plenty of time to earn commissions from potential customers clicking through their links. This gives a nice window for product consideration, which often leads to better conversion rates.
1StopBedrooms is a fantastic destination for anyone looking to furnish their home. They offer a diverse range of products, including bedroom sets, mattresses, and a variety of home decor items. With a focus on quality and style, 1StopBedrooms has carved out a solid reputation in the furniture industry.
The brand is popular for its competitive prices and a broad selection that includes everything from chic modern pieces to classic designs. This makes it an attractive spot for customers shopping for any kind of home makeover.
While the specifics of their average order value weren't provided, with a 3% commission rate on sales, affiliates can expect to earn a decent commission with each sale. It's a solid opportunity for anyone who's into home furnishings and decor.
The company is dedicated to customer satisfaction, which can translate into better conversion rates for affiliates. If you're looking to tap into the home goods market, 1StopBedrooms might just be what you're looking for.
Sears is a well-known name in retail, operating for over a century. With a rich history and a huge array of products, they cater to shoppers looking for everything from tools to home appliances and clothing.
The brand is recognized nationwide, which gives affiliates a solid opportunity to promote products with great familiarity. Sears often has seasonal sales, offering discounts that can entice customers and drive sales.
As for the products, they sell many household goods, electronics, and outdoor tools. This variety ensures there's something for nearly every consumer. Expect competitive pricing and frequent promotions, making it a favorable shopping destination.
When it comes to commissions, Sears offers a 1% rate per sale. Although this might sound modest, considering their average order value can be substantial, affiliates can still see a decent return. For example, if an average order value is around $100, affiliates might earn $1 for each sale they drive.
Sears typically has a two-day cookie duration. This means that if someone clicks your affiliate link, you have two days to earn the commission if they make a purchase. Quick action from customers can lead to better results!
Houzz is a fantastic platform tailored for home design and improvement enthusiasts. It connects homeowners with the necessary tools and services to turn their house into a dream space. You can find everything from furniture and decor to renovation products and professional services.
The site is hugely popular, boasting millions of monthly visitors. This makes it a valuable go-to for anyone looking to spruce up their living space. Whether you need inspiration for a room makeover or direct access to top-notch professionals, Houzz has got you covered.
As an affiliate, you’ll earn a 5% commission on every sale made through your links. While the average order value isn't explicitly mentioned, the variety of items and the platform's extensive range leads to potential high-value transactions.
Plus, you'll benefit from a cookie duration of 30 days, giving you a solid window to earn commissions from new customers still considering their purchases.
So, if you’re promoting home improvement, decor, or DIY solutions, the Houzz affiliate program could be a great fit for you. It combines a reputable brand with a diverse product range to help drive your affiliate marketing success!
Perfect Water Technologies is all about providing high-quality water filtration systems. They focus on making your water cleaner, healthier, and tastier. Whether you're looking for reverse osmosis systems, water softeners, or whole house filtration options, they’ve got you covered.
The brand prides itself on its innovative technology and user-friendly designs. Perfect Water Technologies products can cater to households of all sizes and budgets. This brand is quite popular among health-conscious consumers who are increasingly aware of water quality issues.
When it comes to their affiliate program, there’s a sweet commission rate of 15% for every sale made through your referral. Their products typically have a solid average order value. For example, if a customer purchases a filtering system for $500, that amounts to a nice commission of about $75 in your pocket.
With a 60-day cookie duration, you have ample time to earn commissions on sales that are made after a potential customer clicks your link. This can be a real benefit since it gives users enough time to think about their purchase.
Perfect Water Technologies’ mission is to help families enjoy better water. With a growing awareness of water quality, this brand stands out as a viable affiliate option for those looking to promote health and wellness products.
Overstock is an online retail giant known for its amazing deals on home goods, furniture, and decor. Founded in 1999, Overstock started off as a place to sell surplus and returned merchandise. Now, it's a go-to destination for savvy shoppers looking for discounts.
Their product range is impressive, featuring everything from rugs and patio furniture to electronics and jewelry. Overstock often focuses on offering great value, making it easier for customers to upscale their homes without breaking the bank.
This brand has a solid place in the market, known for its frequent sales and price reductions. They aim to provide significant savings on quality items, and shoppers love to scour their website for the latest deals.
With an affiliate program offering up to a 6% commission per sale, there's potential to earn substantial income. Couples that with an average order value that can easily hit between $200 to $300, which means your average commission could land anywhere between $12 to $18 per sale, depending on the order value.
The cookie duration of 14 days gives affiliates a fair chance to earn commissions from returning customers. Customers often revisit to find the best items at even better prices, so this can boost your earnings, too.
Overstock is committed to growth and constantly evolves its offerings, which means affiliates have a range of fresh products to promote regularly. If you’re into home decor or general online shopping, promoting Overstock could be a fun and profitable venture.
SIKO.CZ is a well-known player in the home and garden improvement sector, focusing on a wide array of construction and renovation products. They have a strong reputation for offering quality items that appeal to both DIY enthusiasts and professional contractors.
This online store features everything from plumbing supplies and bathroom fixtures to tiles and heating systems, making it a go-to resource for home renovation projects. Their wide variety of merchandise allows customers to find just about anything they need to complete their projects efficiently.
The brand enjoys popularity in the market, especially among those looking for reliable home improvement solutions. With a wide assortment of products, there's something for everyone, whether you're a homeowner or a contractor.
SIKO.CZ has a commission rate of 5% per sale, which is fairly standard in the affiliate space. This means if you bring in a sale from a customer who makes a purchase, you can earn some decent pocket money. Depending on the average order value, your commission can add up nicely.
With a 30-day cookie duration, you have a bit of time for customers to return and complete their purchases, making affiliate marketing a bit easier. This allows you to capture sales even if the customer doesn't buy right away.
LeafFilter is a top player in the gutter protection game. They focus on helping homeowners maintain clean gutters and prevent costly water damage. With cutting-edge technology, their products are designed to keep leaves and debris out, ensuring your gutters flow freely.
Their brand is pretty well-known, especially among homeowners looking for solutions to a common problem. LeafFilter products are built to last, and they take pride in their reliable performance.
As an affiliate, you get rewarded for your efforts. LeafFilter offers a commission rate of $10 per lead. This can be a nice earning potential, especially if you're linked to a steady stream of traffic. A consistent lead flow could mean some decent earnings over time.
Their cookie duration is set at 30 days, which gives you a reasonable window for commissions. That means if someone clicks your link and decides to sign up within that month, you'll likely see those earnings boost.
Whether you're a seasoned affiliate marketer or just starting, LeafFilter can be an attractive option in the home improvement niche. Their commitment to quality and customer satisfaction helps you promote a trusted brand that people can rely on.
Global Equipment Company is a trusted source for a wide range of industrial and commercial equipment. They provide everything from material handling tools to safety gear, catering to industries like manufacturing, construction, and healthcare.
This brand has become quite popular due to its comprehensive selection of high-quality products. Their offerings are essential for businesses looking to improve efficiency and safety in the workplace.
The Global Equipment Company's affiliate program offers a commission rate of 3.2% per sale. If you're promoting products with an average order value, a bit of math shows potential earnings. For example, on a $500 order, you could earn around $16 for each sale you make!
The program features a cookie duration of 30 days, which means you have a good window of opportunity to earn commissions on referred sales. This is helpful for affiliates looking to generate reliable revenue.
Joining this affiliate program means you'll be linking your audience to a reputable company that businesses trust. With such a diverse product range, there's something to appeal to almost any professional in need of equipment.
How We Selected the Best Home Improvement Affiliate Programs
Criteria for Our Selection
When compiling our list of the 23 best home improvement affiliate programs, we considered a range of factors to ensure we provided a comprehensive and fair evaluation. Our goal was to help you make the best possible choice for your affiliate marketing needs. Here's a closer look at our selection criteria:
Commission Structure: The first thing we looked at was the commission structure. We aimed to include programs that offer competitive and fair commission rates. Some offer a flat fee per sale, while others provide a percentage of the sale value. A few even provide recurring commissions, giving affiliates a share of the ongoing subscription revenue.
Product Quality: The quality of the home improvement itself is critical. After all, it's much easier to sell a product that you believe in and that offers real value to its users. We looked for programs offering high-quality, reputable home improvement products.
Brand Reputation: The reputation of the brand is also important. Well-known and respected brands can be easier to sell, and customers are often more comfortable buying from them.
Payout Terms: We considered the payout terms, including the minimum payout threshold and the frequency of payments. Programs that pay out more frequently and have lower payout thresholds are generally more attractive to affiliates.
By considering these factors, we've been able to provide you with a list of home improvement affiliate programs that are not only profitable but also fair, reputable, and supportive of their affiliates.
Why Trust Our Recommendations?
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the home improvement niche, you can trust our recommendations to help make it happen.
Earn More from Your Home Improvement Affiliate Programs
Lasso's YouTube integration automatically ensures you earn the most possible from every affiliate link in your video descriptions. Just set it and forget it!