The hunting industry is booming, with the U.S. hunting market valued at approximately $27 billion and expected to grow steadily over the coming years, fueled by a rise in outdoor recreational activities and interest among new generations of hunters (Statista).
In this guide, we will explore the top 25 Hunting Affiliate Programs that can help you tap into this lucrative market. You’ll discover essential details about each program, including:
Approval Requirements: Applicants must have an active, publicly accessible website, blog, or mobile app featuring original sports, outdoors, fitness, or related content; comply with program policies (no incentivized traffic, no spam email, no trademark bidding); approval is subject to program review.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
DICK'S Sporting Goods is a go-to destination for sports enthusiasts and outdoor lovers alike. Founded in 1948, they've built a solid reputation offering everything from athletic apparel to high-end equipment for various sports like basketball, soccer, and hiking. With a strong selection of popular and recognized brands, customers can find all their sporting needs under one roof.
Their affiliate program allows you to earn a commission of 3.2% on sales you generate. While the average order value isn’t explicitly mentioned, sports gear and apparel often range widely, which can lead to some decent earnings when you make conversions. Plus, with a cookie duration of 3 days, you have a fair window for customers to complete their purchases.
As one of the largest sporting goods retailers in the U.S., promoting DICK'S gives affiliates access to a vast audience. Since they regularly offer sales and promotions, this can lead to even more opportunities for commissions. Get ready to connect your audience with a brand they trust and love.
Approval Requirements: Applicants must apply through the AvantLink affiliate network; maintain an active website or social media channel with original, high-quality content focused on outdoor recreation or gear; sites solely dedicated to coupons, rebates, or deal aggregation are not accepted; applications are reviewed on a case-by-case basis.
Affiliate Network: Impact Radius
Payout Threshold: $50
REI Co-op is a beloved brand in the outdoor community, providing gear and apparel for adventurers since 1938. They offer a massive selection of high-quality products, ranging from camping gear to climbing equipment. Their focus on sustainability and community involvement really resonates with outdoor lovers.
Particularly appealing is the REI Outlet, where customers can snag deals on overstock and clearance items. Discounts can reach up to 70%, making it a go-to for budget-conscious shoppers. Their average order value is over $120, so with a commission rate of 5%, affiliates can expect to earn around $6 per sale—pretty solid in the outdoor gear market!
Additionally, REI offers free shipping on orders over $50, which can increase the likelihood of sales through affiliate links. This customer-centric approach combined with their variety of outdoor products makes the REI Co-op affiliate program a smart choice for anyone wanting to promote quality outdoor gear.
Blade City Inc is your go-to spot for all things related to knives and edged tools. They have a wide range of products including pocket knives, fixed blade knives, and even some unique collectibles. This brand has earned a solid reputation among knife enthusiasts, making it a popular choice for both casual buyers and serious collectors.
The affiliate program offers great earning potential with commission rates between 8% to 12%. This means if you drive sales of an item averaging $100, you could earn anywhere from $8 to $12 for each sale! With a cookie duration of 28 days, you have plenty of time to earn commissions from your referrals.
If you're an affiliate partner, you’ll love the variety Blade City offers. The products appeal to outdoor lovers, survivalists, and hobbyists alike, ensuring there's something for everyone. Their strong customer base and reputation for quality make promoting their affiliate program a rewarding venture.
Approval Requirements: Applicants must apply and be accepted as a publisher on AvantLink; maintain an active website or marketing channel with relevant outdoor, sporting goods, optics, or photography content; no coupon or trademark-bidding sites; adherence to AvantLink and Bushnell affiliate terms and conditions
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Bushnell is well-known in the outdoor and sports optics market. They've been around for decades, providing a solid lineup of high-quality products, from binoculars to spotting scopes and riflescopes. People trust Bushnell for their adventures in nature, whether they're birdwatching, hunting, or just out enjoying the great outdoors.
Their products are popular among outdoor enthusiasts, and they often come with various features that suit different preferences and activities. This means that as an affiliate marketer, you can tap into a wide audience looking for reliable optics for their journeys. With a commission rate of 6%, you can stack some cash, especially since these products tend to have decent price points.
If you manage to sell a Bushnell product, you could see an average commission of around $12 if we consider an average order value of $200. Plus, their 30-day cookie duration gives you a full month to earn that commission, so drive those clicks!
Igloo Coolers has been a go-to brand for outdoor lovers since its beginnings in 1947, known for their reliable, high-quality coolers that keep your food and drinks ice-cold during any adventure. Offering a diverse lineup, Igloo has everything from traditional hard coolers to portable soft-sided options, making it easy for everyone, whether you're camping, tailgating, or just enjoying a day at the beach.
With an average commission of 7% per sale, affiliates can earn quite a chunk when promoting Igloo's diverse range of products. The most enticing aspect is that their coolers cater to a wide audience, with prices varying widely. Combine that with their solid reputation, and you're set for some meaningful earnings.
Having a cookie duration of 30 days means you have plenty of time to earn credit for referred sales. This extended tracking period can encourage affiliates to drive traffic and conversions without the immediate pressure of selling. It’s a straightforward way to tap into a brand that's trusted and loved by many!
Approval Requirements: Applicants must have a website, blog, or social media channels with quality, original content focused on the outdoor lifestyle (hunting, fishing, camping, boating, shooting sports, nature, wildlife). Must provide website URLs and traffic sources. Coupon, loyalty, or deal-only sites are not accepted. Applicants must be based in the U.S. or Canada.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Bass Pro Shops is a popular destination for outdoor enthusiasts, specializing in hunting, fishing, and camping gear. Founded in 1971, they offer a vast selection of high-quality products, including fishing rods, rifles, camping tents, and hiking boots. Their brick-and-mortar stores are massive, often featuring aquariums and rustic decor, making them a favorite stopping spot for families and outdoor lovers alike.
The brand is well-known for its commitment to conservation and outdoor education, creating a loyal customer base that often seeks out their sales both online and in-store. With their affiliate program offering commissions between 0.8% and 5.6%, affiliates can get a decent slice of the pie. For instance, if you nab a sale from a $100 order, you could earn anywhere from 80 cents to $5.60!
Bass Pro Shops also has a solid average order value that can help boost your overall commissions. Their diverse array of products, combined with seasonal promotions and a 7-day cookie duration, makes it a tempting option for anyone with a relevant audience. Affiliates can engage with a brand that not only values quality merchandise but is also seen as a staple in the outdoors community.
Scent Crusher specializes in innovative products geared towards hunters and outdoor enthusiasts. Their high-tech gear includes scent elimination systems, bags, and various accessories designed to help users mask human odors and enhance their hunting experience. The brand has gained traction for its effectiveness and commitment to helping hunters get closer to their game.
The Scent Crusher affiliate program offers a steady commission rate of 12% per sale, which can be quite lucrative given the outdoor gear market's average order values. Affiliates can cash in on quality products that resonate with a passionate audience, driving their sales potential. Plus, a cookie duration of 30 days means if a customer clicks your link once, you can still earn a commission on their future purchases within that time frame.
While specific details like payout thresholds and approval processes are not firmly established, promoters already in the outdoor space may find Scent Crusher an easy fit. Its reach amongst hunting-related products puts it in the spotlight for affiliates looking to tap into a niche with a dedicated customer base.
HuntStand is a popular brand in the hunting and outdoor community, offering innovative hunting apps and tools designed for serious hunters. Their products include mapping features, weather tracking, and game management tools. With a user-friendly interface, it caters to both novice and seasoned hunters looking to enhance their outdoor experiences.
Among the standout features are tools that help manage and share hunting locations, ensuring an organized approach to pursuits in the wild. HuntStand has built quite a following due to its commitment to quality and reliability, making it a trusted name among outdoor enthusiasts. Plus, their affiliate program offers a straightforward 10% commission on every sale, making it appealing for marketers in the outdoor niche.
As an affiliate, promoting HuntStand not only aligns you with a well-regarded brand but opens avenues for earnings, particularly with an average order value that leverages your earnings potential. With a 30-day cookie duration, this program encourages ongoing affiliate sales, ensuring that even if a customer doesn't buy immediately, you still have a good chance of being credited for the sale.
TrueTimber is well-known in the outdoor and hunting community for providing high-quality camouflage clothing and gear. Their specially designed patterns, aimed at various environments, help hunters and outdoor enthusiasts blend into their surroundings seamlessly. With a wide selection of products, including hunting clothing, accessories, and even outdoor lifestyle apparel, TrueTimber has something for everyone who loves the wild.
TrueTimber's affiliate program offers a commission rate of 7.5% per sale, making it appealing for affiliates looking to promote quality outdoor gear. The brand is quite popular among those who seek reliable and stylish camo options, meaning higher conversion potential for your affiliate links. Their cookie duration is set at 30 days, providing ample time for your audience to make a purchase after clicking your link.
Affiliates will appreciate the large range of products along with the value proposition that TrueTimber offers. The average order value can be significant, which means that with a commission of 7.5%, you could earn a nice payout for each sale referred! Overall, TrueTimber’s reputation and diverse product offerings can help drive both traffic and sales through your affiliate marketing efforts.
BobWards.com is your go-to spot for everything outdoors, offering a wide range of products tailored for adventurers and outdoor enthusiasts. They stock gear for various outdoor activities, including hunting, fishing, camping, and hiking. With brands that outdoor lovers recognize and trust, Bob Ward's has built a solid reputation among shoppers looking for quality and value.
Affiliates can enjoy a commission rate of 8% per sale, which can add up nicely, especially if you're guiding customers towards their outdoor essentials. Given their focus on quality products, the average order could be quite significant, meaning your commissions can grow with each sale. With a cookie duration of 120 days, there's ample time for customers to make a purchase even after clicking your link.
What's appealing about partnering with BobWards.com is the potential for repeat business from satisfied customers. Outdoor gear often leads to additional purchases, whether it's for upgrading equipment or stocking up on essentials, making it easier for affiliates to earn those commissions!
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
HuntAKiller.com is an engaging subscription service that offers a unique blend of entertainment and mystery-solving fun. They specialize in delivering monthly themed murder mystery boxes that challenge subscribers to unravel an intricate storyline using curated clues, evidence, and character profiles. With a growing fan base, they tap into the puzzle-solving passion that keeps players coming back for more.
Each box contains carefully crafted storylines and realistic props, making every month a new adventure. Hunt A Killer is popular among those who enjoy immersive games that stimulate critical thinking and foster teamwork, perfect for family game nights or gatherings with friends.
The affiliate program boasts a competitive commission rate of 10% per sale, which can be lucrative given their average order value (AOV). So, if customers make a purchase of around $30 on a mystery box, you could earn about $3 per sale, enhancing your potential earnings as an affiliate marketer.
Bastion is making waves in the outdoor gear scene with its expertly crafted products designed for adventurers and outdoor enthusiasts. They specialize in high-quality gear that ranges from rugged knives to multifunctional tools, all built to withstand the tough conditions of the wild. The company stands out by prioritizing both functionality and durability, making it a favorite among avid campers, hikers, and outdoor lovers.
One of the cool things about the Bastion affiliate program is the appealing 20% commission rate on sales. If you think about it, this can lead to some nice earnings, especially since their products are well-regarded in the market. While the average order value isn’t mentioned, you can imagine that selling even a couple of their top-selling products can add up quickly for affiliates navigating the gear-loving community.
You can also expect a cookie duration of 30 days, which gives you a solid timeframe to earn commissions on referred sales. The structure encourages affiliates to promote confidently. Overall, partnering with Bastion can be a promising venture for affiliates looking to tap into a market that truly values quality outdoor gear.
Midland Radio is a go-to brand for communication solutions, especially in the two-way radio market. They offer a diverse range of products, including walkie-talkies, weather radios, and radios for outdoor adventures. Their gear is popular among campers, hikers, and even emergency responders, making it a trusted name in the industry.
The Midland Radio affiliate program allows marketers to earn a commission of 5% on sales, which can add up quickly when promoting their array of products. Given the outdoor and emergency nature of their items, average transactions tend to be significant, propelling potential earnings for affiliates. They take pride in quality and reliability, attracting an audience that's always on the lookout for dependable communication equipment.
Affiliates will appreciate Midland Radio's solid reputation, varied product selection, and customer loyalty. This affirms that the affiliate partnership can be beneficial. With a cookie duration of 30 days, there's plenty of time for potential buyers to make decisions after clicking through your tracking link.
Combat Flags is your go-to source for military and patriotic flags, and more recently, custom flags too! They focus on a wide range of high-quality products that resonate with military veterans, enthusiasts, and anyone with a love for eye-catching flags. Their commitment to quality and durability means that every flag is crafted to withstand the elements and make a powerful statement.
A big part of Combat Flags' appeal is their wide selection, which includes everything from American flags to military branch flags, all made with attention to detail. The brand enjoys strong popularity among those who proudly display their heritage and support for the military, ensuring a solid target market for affiliates. And with a commission rate of 5% per sale, there's good earning potential, especially if average order values are substantial.
Plus, with a cookie duration of 30 days, you have ample time to capture your audience’s interest and earn commissions. Overall, whether you're a military veteran or simply a flag enthusiast, promoting Combat Flags can be a rewarding venture for any affiliate marketer.
BulletSafe is recognized for its commitment to providing high-quality body armor products. They offer a range of items, including bulletproof vests and related accessories, all designed to ensure safety without sacrificing comfort. This brand has made a name for itself by targeting those looking for reliable protection, whether it's for law enforcement, security personnel, or concerned civilians.
What stands out about BulletSafe is its focus on affordability without compromising on safety standards, making their products appealing to a broad audience. The company's average order value is often substantial, and with a commission rate of 10.4%, affiliates can expect to earn a nice chunk of change with each sale they drive, especially given the nature of the products.
With a 60-day cookie duration, BulletSafe gives affiliates plenty of time to convert potential customers. Their reputation for producing effective and accessible protective gear makes this affiliate program attractive for anyone who wants to promote solid safety solutions to their audience.
The Irish Setter brand is well-known for its exceptional outdoor footwear, particularly its rugged and stylish hunting boots. With a strong heritage tied to the art of hunting, they offer a diverse range of high-quality products tailored for outdoor enthusiasts. Whether you’re a casual hunter or a serious adventurer, Irish Setter boots combine comfort with intense durability, perfect for all terrains.
With an average order value that often aligns with premium footwear pricing, earning 8% in commissions can quickly add up. For instance, if you sell a pair of boots for around $200, you could see commissions of about $16 per sale. That’s a nice incentive if you aim to promote products loved by outdoor lovers.
The Irish Setter affiliate program is set up for success, providing affiliates a solid chance to earn with each sale. The brand has built a loyal customer base, and its reputation in the outdoor market speaks for itself. If you're in the outdoor or hunting niche, partnering with Irish Setter can benefit both your audience and your bottom line.
Hooyman is all about providing the best outdoor gear for tree care and other tools you might need for your next adventure. They offer a range of innovative products, including saws, pruners, and other specialized equipment geared toward outdoor enthusiasts and professionals alike. With a reputation for quality, Hooyman is a go-to brand for anyone looking to tackle their outdoor projects efficiently.
When you partner with Hooyman’s affiliate program, you'll earn a 7% commission on each sale you help generate. That's not too shabby, especially when combined with their average order value that can often exceed standard prices in the market. This means that with some good marketing, your earnings can add up quickly without a ton of extra effort.
The brand carries a strong identity in the outdoor community, mainly due to its commitment to durable and effective tools. So if you're targeting markets like gardeners, landscape professionals, or even those who simply love to enjoy the great outdoors, Hooyman’s affiliate program has a solid appeal and backing to support your promotion efforts.
Concealment Express is a go-to brand for anyone looking to blend concealment with everyday fashion. They offer a range of stylish and functional concealed carry clothing, including shirts, jackets, and other apparel designed for comfort and utility. Their unique designs make it easy to carry firearms safely while still looking good, appealing to both casual and serious gun owners.
The brand is known for its strong customer engagement and solid reputation in the concealed carry community. With a commission rate of 12.5% per sale, affiliates can earn a significant return on their promotional efforts. If their average order value falls in the range of a few hundred dollars, this means affiliate marketers can potentially earn a good chunk of change per sale, making it a lucrative opportunity.
Additionally, Concealment Express has a cookie duration of 30 days, which is decent for the affiliate space. While specific details about their affiliate network or payout threshold are not mentioned, the program has qualities that suggest it is favorable for marketers looking to work with a recognized brand in the concealed carry niche.
Everything Summer Camp is a cool company that specializes in summer camp gear and accessories. They offer a variety of products like sleepaway bags, arts and crafts supplies, and camp-themed merchandise. With over 20 years in the game, they’ve built a solid reputation among parents and campers alike, making them a trusted source for all things camp-related.
Their affiliate program is particularly appealing with a commission rate of 7% per sale. This means, if you bring in sales of $100, you'd earn about $7 in commission. Plus, they have a cookie duration of 30 days, so there’s plenty of opportunity for commissions even if the customer doesn’t buy right away.
Everything Summer Camp understands camp life, and this resonates with their audience, making it easier for affiliates to market their products. With a wide range of quality items and a solid reputation in the summer camp niche, it’s a great option for affiliate marketers looking to promote fun and functional camping gear.
Schrade is a well-known brand in the knife and outdoor tools market, famous for delivering high-quality products that cater to outdoor enthusiasts, survivalists, and everyday users. Founded in the early 20th century, Schrade has built a reputation for offering durable knives, multitools, and accessories designed for performance and reliability.
Among their offerings, you'll find a wide range of knives, from tactical to traditional pocket models. Schrade's products often appeal to a diverse customer base, including hunters, campers, and collectors, who appreciate functional and well-crafted tools. Their commitment to quality ensures they have a loyal following, making their affiliate program interesting for marketers aiming to tap into this dedicated community.
With a 7% commission on sales, affiliates can earn money on each successful referral. If the average order value is around $100, for instance, you could expect to pocket approximately $7 per sale. Plus, the 30-day cookie duration is solid, allowing affiliates ample time to convert potential buyers who click through their links.
Columbia Sportswear is a beloved name in the outdoor apparel and gear world. Since its inception in 1938, it has built a reputation for quality and innovation, catering to adventurers who love the great outdoors. They offer a wide range of products, including jackets, footwear, and equipment for all kinds of outdoor activities, from hiking to skiing.
With a loyal customer base and a robust selection of performance-driven gear, partnering with Columbia Sportswear as an affiliate can be a great opportunity. Their affiliate program features a 3.2% commission on sales, which can add up quickly, especially with their average order values generally in the $100–$150 range. This means you could potentially earn around $3.20 to $4.80 per sale, making it feasible to generate a decent income.
Columbia's commitment to outdoor enthusiasts and their focus on functional, stylish gear make them a popular choice. They often have exciting promotions and a strong brand presence, which can help affiliates attract more buyers and increase conversions.
Brownells is a well-known name in the firearms and shooting sports industry, established in 1939. They provide a massive selection of firearms, accessories, and parts, catering to both enthusiasts and professionals. With products ranging from hunting gear to gunsmithing tools, it's a go-to brand for gun owners across the country.
Their affiliate program offers commissions between 2% to 16% per sale, which can turn into pretty decent earnings depending on the average order value. Given the nature of their products, orders often reach higher price points, enhancing earning potential for affiliates. Plus, their cookie duration of 30 days gives affiliates ample time to earn commissions on tracked referrals.
Being in a niche market, Brownells stands out due to its dedication to customer service and quality. Affiliates can take advantage of promoting a brand that resonates with a passionate community of firearm enthusiasts. So whether you're marketing into niche forums or general sporting stores, there's a lot of opportunities to tap into with Brownells.
Thompson Center is well-known for its outstanding firearms and shooting accessories. They offer a wide range of products, including custom pistols, muzzleloaders, and rifles. This brand is popular among hunting and shooting enthusiasts, boasting a loyal customer base that appreciates quality and craftsmanship.
The Thompson Center Accessories affiliate program is attractive with a 7% commission rate per sale. Considering that their average order value can range quite high, affiliates have a great opportunity to earn substantial commissions. A typical order could easily surpass $100, meaning your average commission could be around $7 or more per sale.
Plus, the program has a cookie duration of 30 days, allowing plenty of time for potential customers to make their purchase. So, if you're passionate about firearms and related gear, promoting this program can be quite rewarding!
Smith & Wesson is a legendary name in the firearms industry, established back in 1852. Known for their high-quality firearms, they also offer a wide range of accessories that cater to gun enthusiasts and professional users alike. From holsters and gun maintenance kits to tactical gear, their product lineup is both extensive and reliable.
The brand has a strong reputation, and their products are popular among hunters, sports shooters, and law enforcement personnel. This popularity helps drive sales, and their affiliate program is a fantastic way for marketers to earn commissions. With a solid commission rate of 7% per sale and an average order value of around $150, affiliates could potentially earn an average commission of about $10.50 per sale.
Affiliates can take advantage of a 30-day cookie duration, making it easier to earn commissions from referred sales. With a focus on quality and a trusted brand name, promoting Smith & Wesson accessories can be a lucrative opportunity in the affiliate marketing space.
Filson is a renowned brand that specializes in providing rugged outdoor clothing and gear. Founded in 1897, they've built a reputation for high-quality products that are made to last. From jackets and vests to bags and outdoor essentials, their offerings cater to outdoor enthusiasts and those who appreciate sturdy American craftsmanship.
The Filson brand is popular among adventurers, hunters, and anglers alike, reflecting a lifestyle that values durability and functionality. With a focus on materials like cotton and wool, they emphasize timeless styles that are designed to withstand the elements. It’s the kind of gear that can handle anything, making it appealing for affiliates looking to promote reliable outdoor apparel.
Affiliates can earn a 7% commission on every sale, with a cookie duration of 30 days, which is solid for retaining potential customers. Given Filson's generally premium pricing, affiliates can expect decent commissions, especially during seasonal promotions or new product launches, making this program a great fit for those in the outdoor niche.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the hunting niche, you can trust our recommendations to help make it happen.
Lasso's YouTube integration automatically ensures you earn the most possible from every affiliate link in your video descriptions. Just set it and forget it!