The Hunting industry is experiencing significant growth, with the global hunting equipment market expected to reach $14.8 billion by 2027, growing at a CAGR of 5.6% from 2020 to 2027 (Grand View Research). As more enthusiasts take to the field, the demand for quality gear and services is on the rise, making it an opportune time to explore affiliate marketing in this niche.
This guide covers our top 25 Hunting Affiliate Programs. For each program, you'll get key details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
Join us as we dive into how you can tap into this lucrative market and successfully monetize your hunting-related content!
Approval Requirements: Applicants must have an active, publicly accessible website, blog, or mobile app featuring original sports, outdoors, fitness, or related content; comply with program policies (no incentivized traffic, no spam email, no trademark bidding); approval is subject to program review.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
DICK'S Sporting Goods is a go-to destination for sports enthusiasts and fitness lovers alike. Since its founding in 1948, they’ve grown into a massive retailer, selling a wide range of products including athletic apparel, footwear, fitness equipment, and sporting goods for games like basketball, soccer, and golf.
With a solid reputation and diverse product lineup, DICK'S attracts a loyal customer base. Their average order value typically runs high because shoppers often buy multiple items, increasing your potential earnings. The affiliate program offers a commission rate of 3.2% per sale, which means if someone spends around $100, you can earn about $3.20.
DICK'S also runs various promotions that may further boost your sales. They offer popular brands, making it easier for affiliates to drive traffic. This gives you a great chance to earn while promoting products people already love and trust.
Approval Requirements: Applicants must apply through the AvantLink affiliate network; maintain an active website or social media channel with original, high-quality content focused on outdoor recreation or gear; sites solely dedicated to coupons, rebates, or deal aggregation are not accepted; applications are reviewed on a case-by-case basis.
Affiliate Network: Impact Radius
Payout Threshold: $50
REI Co-op, founded in 1938, is a trusted name in the outdoor world. They offer a huge variety of gear for camping, hiking, climbing, and much more. With a strong commitment to sustainability and community, REI not only provides quality products but also promotes outdoor experiences that everyone can enjoy.
Their selection doesn’t just cater to seasoned adventurers. Whether you're a newbie or a pro, there are options for everyone. REI's affiliate program is enticing because of its solid reputation and broad product lineup. With an average order value of over $120, a 5% commission means potential earnings of around $6 per sale.
Plus, shoppers love free shipping on orders over $50, which can help affiliates close those sales more easily. All of this makes promoting REI Co-op feel worthwhile for any outdoor enthusiast looking to share their passion while earning some extra cash.
Blade City Inc is the go-to place for knife enthusiasts and collectors alike. This brand is all about providing high-quality blades, whether you're after hunting knives, tactical knives, or even everyday carry options. They pride themselves on offering a wide range of products that cater to both casual users and serious collectors.
With an affiliate program that boasts between 8% and 12% commission per sale, there's great earning potential here. If the average order value is around $100, you could be making an average commission of $8 to $12 per sale. That adds up quickly if you're driving traffic to a brand that's always in demand.
On top of that, Blade City offers a cookie duration of 28 days, so you've got a solid window for tracking your referrals. As they attract a passionate audience looking for reliable and quality knives, this affiliate program is definitely one to consider if you're in the niche.
Approval Requirements: Applicants must apply and be accepted as a publisher on AvantLink; maintain an active website or marketing channel with relevant outdoor, sporting goods, optics, or photography content; no coupon or trademark-bidding sites; adherence to AvantLink and Bushnell affiliate terms and conditions
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Bushnell is a well-known brand in the field of optics and outdoor accessories. Founded over 70 years ago, they specialize in products like binoculars, rifle scopes, and trail cameras. Their gear is popular among outdoor enthusiasts, wildlife watchers, and sportsmen alike, making them a trusted name in the market.
The Bushnell affiliate program offers a commission rate of 6% on every sale, which can add up nicely given their diverse product range. While exact average order values aren't specified, you can expect customers will typically spend a good amount on quality optic gear. This means, for instance, if a customer spends $100, you’d earn $6 for each sale you refer.
With a solid reputation and a loyal customer base, promoting Bushnell products could be a wise move for affiliate marketers. Their offerings appeal to a wide array of outdoor and sports interests, which can help you reach a broader audience.
Igloo Coolers is a well-known brand in the outdoor gear and cooler market, recognized for its high-quality, durable products. They offer a great variety of coolers that are perfect for camping, picnics, tailgating, and other outdoor activities. If you’re looking for a reliable cooler that keeps your drinks cold for hours, Igloo has you covered.
They have a reputation for innovative designs and competitive pricing, which appeals to a wide audience of outdoor enthusiasts. With products ranging from traditional hard-sided coolers to sleek and portable soft coolers, there's something for everyone. This broad appeal translates to a solid affiliate marketing opportunity.
With a commission rate of 7% on sales, you can benefit greatly from promoting Igloo's products. Considering their average order value usually hovers around $100, you'd be looking at an average commission of about $7 per sale. Plus, with a 30-day cookie duration, there's ample time for your referrals to make a purchase!
Approval Requirements: Applicants must have a website, blog, or social media channels with quality, original content focused on the outdoor lifestyle (hunting, fishing, camping, boating, shooting sports, nature, wildlife). Must provide website URLs and traffic sources. Coupon, loyalty, or deal-only sites are not accepted. Applicants must be based in the U.S. or Canada.
The affiliate program is pretty straightforward, with commissions ranging from 0.8% to 5.6% per sale. While the exact average order value isn't specified, considering the nature of their products, it's likely to be substantial. For instance, even if someone makes a $100 purchase, you could be looking at a commission of $0.80 to $5.60. With the right audience, promoting Bass Pro Shops can definitely pay off.
With a cookie duration of 7 days, it's a short window, but still ample time for potential buyers to decide. Plus, Bass Pro Shops is popular among outdoors enthusiasts, which means that if you market effectively to this crowd, you’re tapping into a loyal customer base. Just remember, the outdoor retail market thrives on trust and expertise, so aligning your content with quality information can help make those sales!
Scent Crusher focuses on providing cutting-edge scent elimination products for hunters and outdoor enthusiasts. Their line includes ozone generators, laundry additives, and various scent-free storage solutions. This brand has carved out a niche by emphasizing quality and effectiveness, making their products essential for those serious about eliminating unwanted odors while hunting.
Their affiliate program allows you to earn a solid commission of 12% on each sale, which adds up nicely given the effective pricing of their products. If the average order value is around $100, that puts your average commission at about $12 per sale. Every transaction counts, especially if you engage a passionate hunt base!
Scent Crusher aims to build an engaged community of affiliates who share their love for successful hunting experiences. They provide what you need to promote their products effectively, and with a cookie duration of 30 days, there's plenty of time to convert potential customers into sales!
HuntStand is the go-to app for hunters, offering tools and resources that elevate the outdoor hunting experience. The app helps users track, plan, and share hunting trips while integrating maps, weather updates, and more. With an engaged community of outdoor enthusiasts, HuntStand has quickly become a favorite among hunters of all skill levels.
The product lineup typically includes premium features within the app, along with other hunting-related gear and accessories. This brand has carved a niche for itself in the hunting world, providing actionable insights and innovative technology, making it popular among sportspersons who want to enhance their hunting adventures.
The HuntStand affiliate program offers a 10% commission per sale, allowing you to earn a solid paycheck from your marketing efforts. With dedicated tools and support for affiliates, it's a straightforward way to monetize your passion for hunting and outdoor life.
TrueTimber is all about outdoor lifestyle gear, particularly for hunting and fishing enthusiasts. They offer a wide range of high-quality camouflage apparel, coolers, and accessories designed for anyone who loves spending time in nature. Their products appeal to avid hunters and fishers, so there's definitely a solid customer base keen on rugged and functional outdoor gear.
The TrueTimber affiliate program has a commission rate of 7.5% per sale, giving affiliates a good incentive to promote these products. With many items having a decent price point, you could see good earnings. For example, if the average order value is around $100, that means you could earn about $7.50 per sale, which adds up if you drive enough traffic.
Affiliates can benefit from a cookie duration of 30 days, which means if someone clicks your link and makes a purchase within a month, you still get credit for that sale. This is especially great for driving conversions from a targeted audience that might take a little time to buy after their first visit.
BobWards.com is your go-to destination for all things outdoor gear and apparel. They offer a range of products, especially focused on outdoor activities like fishing, hunting, camping, and hiking. With a strong brand presence, Bob Ward's combines quality and variety, making it easy for outdoor enthusiasts to find the gear they need.
The affiliate program features a commission rate of 8% per sale, which, depending on the average order value, could mean decent earnings for affiliates. If the average order sits around $100, you could earn about $8 for each sale generated through your links. This can add up quickly!
Plus, with a generous 120-day cookie duration, you have plenty of time to turn potential leads into sales. BobWards.com caters to a loyal community of outdoor lovers, which means affiliates can tap into a dedicated market eager for great products and advice.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Hunt A Killer offers a unique subscription service that combines the thrill of mystery with engaging storytelling. Each box is like stepping into a real-life crime scene, where you solve puzzles and uncover clues to crack the case. Fans of mystery, crime, and interactive games flock to Hunt A Killer, making it a hit among those looking for novel entertainment.
Their products are designed not just to entertain but to immerse you in a captivating narrative, which appeals to a wide audience. Besides the main subscription boxes, they also offer standalone games and merchandise, further expanding their range. With a commission rate of 10%, affiliates can earn notable commissions on each sale, especially if they cater to enthusiasts of puzzle games and mystery thrillers.
Given the popularity of subscription boxes and the average order value that can be significant, affiliates could see a decent return on their efforts. The cookie duration of 30 days helps ensure that affiliates have a good window to earn commissions from referrals, making it a smart choice for those in the affiliate market seeking engaging products.
Bastion is all about bringing collectors and enthusiasts together with cool, high-quality products that cater to their passions. Whether it's rare coins, unique gadgets, or limited-edition collectibles, they’ve carved out a niche in the market that is hard to resist. The brand is well-known among hobbyists and lovers of all things collectible, thanks to their commitment to quality and attention to detail.
As an affiliate, you'll earn a solid 20% commission on each sale, which can really add up considering the average order value in the collectibles space. While I don't have the exact figures for average order value, estimating a conservative mid-range of around $50 means you'd be making about $10 per sale on average. That’s a nice incentive for promoting their fabulous range of products!
The affiliate program features a cookie duration of 30 days, giving your referrals enough time to think before they buy. Plus, the community around Bastion is active and engaged, providing tons of promotional opportunities for affiliates eager to connect with an audience that loves unique finds.
Midland Radio is a well-known brand specializing in two-way radios and communication devices. Founded in 1959, Midland has earned a solid reputation for offering durable, reliable, and easy-to-use products. Their lineup includes everything from walkie-talkies to weather radios, catering to outdoor enthusiasts, emergency preparedness, and everyday communication needs.
This brand has a strong appeal among adventurers, campers, and hunters thanks to its focus on quality and innovation. Midland's products are not only popular but widely recognized, making them a trusted choice in the communication device market. Their pricing often reflects the quality they promise, leading to a decent average order value which can help affiliates earn commissions.
The affiliate program offers a 5% commission on sales, making it straightforward for marketers to earn, especially given the nature of Midland's products. If the average order value hovers around $100, you could be earning around $5 in commission per sale, which adds up nicely over time with a steady stream of traffic to your affiliate links.
Combat Flags is all about showcasing your military pride and patriotism with their vast selection of flags, banners, and related gear. They offer a range of products that cater to military enthusiasts and those looking to support their troops, including custom flags, outdoor flags, and specialty items that represent different branches of the armed forces.
Their reputation for quality and unique offerings makes them a popular choice among customers. Affiliates can benefit from their straightforward commission structure, earning 5% on every sale. Though the average order value isn't specified, this commission could add up quickly with their variety of well-priced products.
With a cookie duration of 30 days, affiliates get ample time to convert referrals into sales. This means if a potential buyer clicks on your link, you have a month for them to complete the purchase, maximizing your chances of earning a commission.
BulletSafe is all about personal protection, specializing in affordable bulletproof vests and body armor. They've gained popularity for their innovative products, ensuring safety without breaking the bank. Their vests cater to a variety of needs, from personal safety to law enforcement, making them a trusted choice for many.
The BulletSafe affiliate program offers a competitive commission rate of 10.4% per sale. This could translate to significant earnings for affiliates, especially considering that their average order value can be quite decent due to the essential nature of their products. So, if someone buys a vest for around $300, you could pocket over $31 for each sale!
With a cookie duration of 60 days, BulletSafe gives affiliates a solid window to convert potential customers. This extended tracking period is perfect for those who might take time to decide. Plus, the ethos of safety and affordability makes it easier for affiliates to promote their offerings to a wide audience.
The Irish Setter affiliate program aims to connect passionate pet lovers with high-quality dog products. Known for their energetic nature, these setters play a significant role in outdoor hunting, making the brand synonymous with adventure and a love for fetching. They provide everything from food and grooming products to stylish apparel designed for your furry friends.
Affiliates will benefit from an 8% commission on sales, which can add up quickly if you’re targeting dog owners looking for durable and stylish products. Plus, with a cookie duration of 30 days, you'll have ample time to capture sales from interested customers who might need just a bit more time to make their decision.
The trend in pet spending has been rising, meaning there's likely a steady stream of new and returning customers eager to invest in their Irish Setters. This is an opportunity for affiliate marketers to tap into a market that loves quality and is willing to buy products that enhance their dogs' lives.
Hooyman is your go-to brand for innovative outdoor gear, primarily focusing on tree trimming and saw equipment. They are well-known for their high-quality tree pole saws and pruning tools, making them a favorite among arborists and outdoor enthusiasts alike. Their durable products are designed to withstand heavy use, ensuring that they can handle even the toughest landscaping jobs.
The Hooyman affiliate program offers a 7% commission on sales, providing a solid opportunity if you’re promoting their products. Given that Hooyman’s average order value is typically around $100, this means your average commission could be around $7 per sale. It's a great way to earn some extra cash while sharing tools that truly help people tackle their outdoor tasks effectively.
With a cookie duration of 30 days, you have an ample window for potential sales. Affiliates can latch onto Hooyman's established reputation in the industry and provide their audience with trusted products that meet their outdoorsy needs.
Concealment Express is a popular brand that specializes in concealed carry clothing and accessories. They offer a variety of products, including holsters, bags, and apparel designed for ease of use and comfort. Their focus is on making concealed carry more practical and accessible for everyday users.
This program boasts a commission rate of 12.5% for every sale made through your affiliate link, which can be quite lucrative depending on the average order value. Although their average order value isn’t specified, a typical order could potentially yield substantial commissions for affiliates, making it an attractive opportunity for marketers interested in self-defense and personal safety gear.
On top of that, Concealment Express features a user-friendly shopping experience and caters to a dedicated audience interested in this niche market. Plus, with a cookie duration of 30 days, there's plenty of time for your referrals to make their purchases, which is a nice perk for promoting their well-crafted products.
Everything Summer Camp is all about making summer camp experiences unforgettable through a range of fun and useful products. They offer a wide variety of items like camp gear, cabin decorations, and personalized camp supplies designed specifically for kids. What's great is that these products cater to the needs of parents looking to prepare their children for a memorable summer adventure.
The affiliate program offers a commission rate of 7% per sale, which can be quite appealing if you consider their average order values. This means, for instance, if an order averages around $50, each sale could earn you a commission of about $3.50. The more engaged you are with promoting their products, the higher your earnings can become!
Everything Summer Camp has built a fun and energetic brand that resonates well with parents and campers alike. As families gear up for summer adventures, their diverse range of camp-related products keeps them coming back, making this affiliate program an enticing opportunity for marketers looking to reach an enthusiastic audience.
Schrade is a well-respected name in the outdoor and survival gear market, known for their durable knives and tools. They've been around for decades, providing quality products that resonate with outdoor enthusiasts, collectors, and anyone who values reliable gear. Schrade's offerings include various types of knives, multi-tools, and accessories that are perfect for camping, hunting, and everyday carry.
Their affiliate program boasts a 7% commission rate on sales, which can add up nicely given the average order value in the knife market. If you're promoting Schrade products effectively, you could see average commissions of around $10-$15 per sale, depending on the specific item sold. This makes it an attractive program for anyone with a passion for the outdoors and the right audience.
The program also features a cookie duration of 30 days, which is good for tracking referrals. While specific details like approval requirements and payout thresholds weren't available, Schrade's strong brand presence and dedicated customer base create a solid foundation for affiliates to earn commissions through their sales.
Columbia Sportswear is a well-established brand in the outdoor apparel and gear sector, renowned for its durable and innovative products. Founded in 1938, they've become a go-to choice for anyone who loves hiking, skiing, or just exploring the great outdoors. Their product range includes everything from jackets and pants to shoes and performance wear, catering to both casual adventurers and hardcore outdoor enthusiasts.
The popularity of Columbia is evident, not only from its many loyal customers but also from its wide-ranging influence in the industry. As an affiliate, you’ll be promoting a brand that’s synonymous with quality and reliability. Their average order value tends to be around $100. With a 3.2% commission rate, affiliates can expect to earn about $3.20 per sale, making it a solid opportunity for those looking to capitalize on the outdoor market.
With a cookie duration of 21 days, affiliates have a fair window to earn commission on sales. Columbia’s emphasis on outdoor adventure means they tap into a passionate audience, enhancing the likelihood that your promotions will resonate with potential buyers. Whether it's their innovative tech gear or stylish everyday wear, there's plenty of reasons for customers to check out Columbia Sportswear.
Brownells is a go-to name for shooting, hunting, and outdoor enthusiasts. Founded in 1939, this company has established itself as a reliable source for firearms parts, ammunition, and accessories. They offer a broad range of products, from gun cleaning supplies to tactical gear, all aimed at helping customers enjoy their shooting sports.
Brownells features a huge selection of both well-known and niche brands, making it an excellent destination for both casual shooters and dedicated hobbyists. With great customer service and a deep expertise in their niche, it's no wonder that they've built a loyal customer base over the years. Their community includes experienced shooters, hunters, and first-timers alike!
The affiliate program offers commissions that range from 2% to 16% per sale, which can really add up. If we consider their average order value (which typically sits higher than many retailers in the category), your earnings could snowball quickly. The generous 30-day cookie duration also maximizes the chances of converting referrals into sales.
Thompson Center is a well-known brand in the shooting and outdoor gear market, focusing on high-quality firearms and accessories. They offer a range of products, from muzzleloaders and rifles to various accessories that enhance the shooting experience, making them a favorite among hunting and shooting enthusiasts.
What makes Thompson Center stand out is their reputation for innovation and quality. They’re popular among both seasoned sportspeople and beginners, ensuring their products are accessible and reliable. Their average order value is typically solid, which adds to the appeal for affiliate marketers looking to promote a trustworthy brand.
With a commission rate set at 7% per sale, affiliates can earn a decent commission based on Thompson Center's product prices. This is especially attractive for marketers who thrive on promoting well-reviewed brands with loyal customers. Overall, it’s an opportunity for affiliates to tap into a passionate community while earning a competitive commission.
Smith & Wesson is a renowned name in the firearms industry, famous for its long history and commitment to quality. Established in 1852, the brand has built a solid reputation, offering a range of products including firearms, ammunition, and accessories. Their gear attracts both casual buyers and serious enthusiasts, making it a popular choice in the shooting and hunting community.
Affiliates can earn a 7% commission on sales, which can quickly add up since Smith & Wesson products often have a higher price range. If the average order value hovers around $200, your earnings per sale could be around $14. This makes it a potentially lucrative venture for those interested in promoting reputable firearm accessories and gear.
The brand’s popularity creates opportunities for affiliates, especially with the growing interest in outdoor activities and shooting sports. Connecting with this passionate audience can lead to increased sales and commissions, further supported by the brand's established trust and recognition in the market.
Filson is a go-to brand for outdoor enthusiasts who value quality and durability. Established in 1897, this company has a long-standing reputation for crafting rugged and functional apparel and gear. Filson specializes in specialty outerwear, bags, and accessories designed to stand the test of time, making them a favorite among hunters, fishermen, and adventurers alike.
Their products are known for their classic style and exceptional craftsmanship, ensuring that customers feel both stylish and ready for the elements. Filson's average order value tends to be on the higher side due to the premium nature of their products, which means a 7% commission can result in a nice payout for affiliates.
With a 30-day cookie duration, associates have plenty of time to earn commission on sales. Filson’s strong brand loyalty and dedication to quality mean affiliates can confidently promote a product line that resonates with outdoor lovers everywhere.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the hunting niche, you can trust our recommendations to help make it happen.
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