The Sports Betting industry is experiencing significant growth, with the global market projected to reach $203 billion by 2025, marking a compound annual growth rate (CAGR) of 10.1% from 2020 to 2025 (source). This surge is creating lucrative opportunities for affiliate marketers looking to capitalize on the expanding fan base and engagement in sports betting.
This guide covers our top 25 Sports Betting Affiliate Programs. For each program, you’ll learn key details that can help you maximize your earnings, including:
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We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: Up to 60% RevShare
Cookie Duration: 30 Days
Approval Requirements: Completed online application with valid personal and payment details; ownership of a functioning website, blog, or social media channel focused on gaming or esports content; acceptance of GG.Bet Affiliates terms and conditions; subject to verification and approval by the GG.Bet affiliate team
Affiliate Network: GG.Bet
Payout Threshold: $50
GG.Bet Affiliates is all about the fast-paced world of esports and online gaming. They provide a platform that caters to a diverse audience, where gaming enthusiasts can place bets on their favorite esports events. This niche focus has made GG.Bet a popular choice among gamers looking for a reliable betting experience.
The affiliate program offers an attractive commission rate of up to 60% RevShare, which is pretty enticing for those looking to monetize their traffic. Plus, they have a 30-day cookie duration, giving your referrals plenty of time to complete their bets. If you're into promoting gaming and wagering platforms, this program could easily fit into your marketing mix.
For affiliates, GG.Bet's strong brand presence in the esports community can lead to high conversion rates. While specific payout thresholds and approval requirements weren’t available, the potential commission income through their RevShare model makes it worth considering for anyone in the gaming affiliate space.
Join the GG.Bet Affiliates Affiliate Program
Commission Rate: 35% Recurring
Cookie Duration: Unknown
Approval Requirements: Active website or social media platform with sports or gambling-related content; operator must be at least 21 years old and based in a jurisdiction where FanDuel operates (e.g., US states with legal sports betting, Canada, UK); compliance with FanDuel’s affiliate marketing and advertising guidelines; submission of required legal and tax documentation (e.g., W-9/W-8BEN for US entities); final approval by the FanDuel affiliate management team
Affiliate Network: FanDuel Affiliate Program
Payout Threshold: $50
FanDuel is a major player in the sports betting and fantasy sports world. Founded in 2009, this platform offers users the chance to participate in a variety of fantasy sports contests and engage in real-money betting on various sporting events. With a vibrant community and a wide array of betting options, FanDuel attracts sports fans looking to elevate their game-day experience.
As an affiliate marketer, you'll get to promote an exciting brand known for its user-friendly interface and solid reputation. With a commission rate of 35% recurring, your efforts can really pay off, especially when you consider the enthusiasm surrounding sports betting. Although exact payout thresholds are not specified, affiliates can typically expect timely payments once they reach minimum earnings associated with such programs.
FanDuel's strong brand recognition and high engagement rates mean there's plenty of potential for generating commissions. Given the exciting nature of sports betting, combined with a loyal user base, it's a captivating affiliate program to get involved with. The cookie duration and affiliate network details are not specified, but the buzz around the brand makes it an interesting opportunity for marketers.
Join the FanDuel Affiliate Program
Commission Rate: 25% - 40% Recurring
Cookie Duration: Unknown
Affiliate Network: Impact
Payout Threshold: $50
DraftKings is a well-known name in the sports betting and fantasy sports industry. Launched in 2012, it quickly became a favorite for sports fans looking to add a bit more excitement to their game-day experience. They offer a variety of products like daily fantasy contests, sports betting, and online casino games, providing multiple avenues for playing and winning.
The affiliate program is designed to reward marketers generously. With commission rates ranging from 25% to 40%, there's significant earning potential. For instance, if the average player spends around $200, affiliates could see commissions of $50 to $80 per referred customer, which can really add up over time.
Even though not every detail about cookie duration and payout thresholds is available, DraftKings maintains a solid reputation among its users, making it a lucrative choice for affiliates. Plus, the excitement around sports means a constant influx of engaged players, which is beneficial for driving traffic and conversions.
Join the DraftKings Affiliate Program
Commission Rate: 30% Per Sale
Cookie Duration: 180 Days
Approval Requirements: Applicants must be 18 years or older, own or manage a relevant website or player base, complete the online application including KYC (identity and address verification) and bank details; acceptance is at bet365’s affiliate team discretion and subject to local regulatory compliance.
Affiliate Network: bet365 Affiliates
Payout Threshold: $50
Bet365 is one of the biggest names in the online gambling world. Founded in 2000, they offer a wide range of betting options including sports betting, poker, casino games, and live streaming events. With millions of active customers globally, they have a strong reputation for user-friendly interfaces and competitive odds.
The affiliate program for Bet365 is designed to benefit those who promote their services. Affiliates earn a solid 30% commission on each sale. Given the nature of online betting, average order values can be quite high, translating to significant earnings for affiliates. With a cookie duration of 180 days, you have plenty of time after a user clicks your link for them to make a purchase and still earn you commission.
Bet365's popularity is key to success for its affiliates. The brand is widely recognized and trusted, which makes it easier to convert clicks into sales. Affiliates can promote diverse products across various channels, capitalizing on seasonal sports events and exclusive offers, thereby greatly enhancing their potential revenue.
Join the bet365 Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ZCode Partner Program
Payout Threshold: $50
The ZCode System is designed to streamline sports betting using advanced algorithms. Essentially, it’s a tool to help bettors make informed decisions based on data trends and statistics. Whether you’re a novice or an expert in sports betting, this system claims to simplify the process and enhance profitability.
One of the most appealing aspects of the ZCode System is its affiliate program, which offers a bustling landscape for marketing. Affiliates earn an attractive 50% commission on every sale, which means that if the average order value is substantial, your earnings can add up quickly. The potential for high rewards makes it enticing for anyone interested in promoting a betting strategy tool.
Affiliates also enjoy a cookie duration of 60 days, meaning leads have plenty of time to convert into sales. This flexibility can be beneficial when approaching potential customers, allowing for more thoughtful engagement. If you’re looking for a promising opportunity in the betting niche, the ZCode System's affiliate program is definitely worth considering.
Join the ZCode System Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: Income Access
Payout Threshold: $50
Betting Gods is an affiliate program focusing on the booming betting and gaming industry. They offer a platform that gives punters insights, tips, and expert analyses to improve their betting strategies. This makes them appealing for both novice and experienced bettors who want to increase their chances of winning.
The affiliate program stands out with a solid commission rate of 50% per sale. If we consider an average order value, affiliates can potentially earn significant commissions for each sale they generate. With a cookie duration of 60 days, affiliates have ample time to convert readers into buyers, enhancing their earning potential.
Betting Gods caters to a diverse audience, from sports betting enthusiasts to those interested in racing tips. Their marketing materials and resources are tailored to help affiliates effectively promote the platform and engage their audience. Overall, it's a chance for affiliates to partner with a well-recognized brand in the gaming sector!
Join the Betting Gods Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ClickBank
Payout Threshold: $50
The 5K Betting System is all about helping bettors get the most out of their sports wagering experience. They focus on providing a structured approach to betting, aimed at empowering users with strategies and tools to improve their chances of winning. Whether you're new to betting or a seasoned pro, their content promises to offer tips and insights that cater to various experience levels.
This program operates on a solid commission structure of 50% per sale, meaning affiliates can earn half of the revenue from every sale they generate. Given that many betting and gaming products often sell for a decent amount, this can translate into significant earnings. With a cookie duration of 60 days, there’s plenty of time for potential buyers to complete their purchase after clicking your affiliate link.
The betting niche has lots of traffic and a committed fan base, which can lead to consistent sales if you promote effectively. Plus, with easy access to potential customers through various channels like sports blogs, social media, and forums, affiliates have a lot of opportunities to maximize their earnings.
Join the 5K Betting System Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 14 Days
Affiliate Network: In-house affiliate program via Mahzooz website
Payout Threshold: $50
Mahzooz is an exciting platform in the lottery and gaming space, making waves with its engaging and fun approach to chance-based contests. They offer a range of gaming options, with their weekly draws capturing the attention of many participants seeking thrilling experiences and significant prizes. With Mahzooz, not only can players test their luck, but they can also join a community of avid lottery fans.
The affiliate program at Mahzooz is designed to encourage promoters to share the joy of their games. Affiliates earn a 10% commission on sales, making it a lucrative opportunity for marketers looking to partner with a brand in this vibrant sector. Given the high appeal of Mahzooz and its offerings, affiliates could potentially see nice returns on their promotions.
With a cookie duration of 14 days, affiliates have a decent window to earn commission on their referrals. Engaging with Mahzooz not only allows you to tap into a growing customer base interested in entertainment and lottery activities but also means you're part of a brand delivering excitement and opportunities to its users.
Join the Mahzooz Affiliate Program
Commission Rate: $9.79 Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Marriott Hotels is one of the biggest names in the hospitality industry. Founded in 1927, the brand operates a plethora of properties worldwide, ranging from luxury stays to budget-friendly accommodations. With thousands of locations, you're bound to find a Marriott hotel whether you're traveling for business or pleasure.
The Marriott affiliate program allows partners to earn a commission of $9.79 for each sale they generate, which adds up quickly given the large booking values often associated with hotel stays. Whether someone is booking a weekend getaway or a longer business trip, the opportunities for affiliates to earn are substantial.
Marriott's strong brand presence and reputation for quality service make it an attractive option for affiliates. Plus, with a cookie duration of 30 days, you have ample time for your referrals to complete their bookings, potentially boosting your earnings even further!
Join the Marriott Hotels Affiliate Program
Commission Rate: $25.60 Per Order
Cookie Duration: 45 Days
Affiliate Network: Ladbrokes Affiliate Network
Payout Threshold: $50
Ladbrokes is a well-known name in the betting and gaming industry, with roots dating back to 1886. They're trusted by millions and focus on sports betting, online casinos, and poker. Whether it's placing a bet on your favorite sports team or trying out their live casino games, they've got something exciting for everyone.
Affiliates love promoting Ladbrokes thanks to their attractive commission rates, set at $25.60 per order. Given that many bets can rack up quickly, this can lead to some nice payouts for active marketers. With a cookie duration of 45 days, affiliates can benefit from a good window to earn that commission. This means even if users don’t register immediately, you’ll still get credit for encouraging them to check it out!
The brand's popularity speaks for itself, making their affiliate program appealing to diverse audiences. They have a robust platform, with a variety of promotions and bonuses to attract new users, so affiliates can leverage this to boost their earnings through engaging campaigns.
Join the Ladbrokes Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: $36.73 Per Order
Cookie Duration: 45 Days
Approval Requirements: Applicants must provide a live, fully functional website or app with relevant sports or gambling content; comply with William Hill Affiliates Terms & Conditions (including age-18+ requirement, prohibition of promotion in restricted jurisdictions and prohibited marketing methods); and be based in a territory where William Hill is licensed.
Affiliate Network: Digital Fuel
Payout Threshold: $50
William Hill is a well-known name in the gaming and sports betting industry, boasting years of experience since its founding in 1934. The brand has grown into one of the largest bookmakers worldwide, offering a variety of betting options on sports, casino games, and even poker. Whether people are looking to bet on football, horse racing, or try their luck at the slots, William Hill has something for everyone.
With their affiliate program, you can earn a commission of $36.73 for every order referred. This is great potential for affiliates, especially considering the average order value in gaming typically trends higher than in traditional retail. This could mean significant earnings per order, as just a few successful referrals each month could nicely boost your income.
The cookie duration for the William Hill affiliate program is 45 days, ensuring you get credited for referrals that happen within a good window after your audience clicks your links. While specific details on approval requirements and payout thresholds aren't available, being part of such a reputable name in the industry definitely adds credibility to any affiliate marketing efforts.
Join the William Hill Affiliate Program
Commission Rate: 0% Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Yahoo! is a well-known brand, having established itself as a go-to online destination for news, email, and search services since its inception. They provide a range of services and products, catering to a diverse audience looking for digital news, finance, lifestyle content, and more. Its long-standing reputation helps attract a significant number of users, making it an appealing choice for affiliate marketers.
The Yahoo! Affiliate Program lets you tap into this massive user base. While the commission rate is currently set at 0% per sale, there are various promotional opportunities available for driving engagement. Affiliates can leverage Yahoo!'s extensive online presence to promote related ads or sponsored content, reaching a broad audience with ease.
With a cookie duration of 30 days, you have a reasonable timeframe to earn potential commissions when users interact with your links. While specific details like payout thresholds and approval requirements aren’t clearly outlined, Yahoo!'s overall popularity in the digital space provides an exciting atmosphere for affiliate collaborations. This program is a simple but effective way to diversify your online income stream.
Join the Yahoo! Affiliate Program Affiliate Program
Commission Rate: $2.77 Per Order
Cookie Duration: 45 Days
Payout Threshold: $50
The Lucky Lotto Syndicate is all about the excitement of lottery play. They enable participants to get a piece of the action without the hassle of buying tickets individually. By pooling resources, members can increase their chances of winning big jackpots together. This approach makes it a fun and social experience that appeals to a wide audience looking for that potential windfall.
The affiliate program offers a straightforward commission rate of $2.77 per order. This means that, depending on how many orders you drive, there’s potential for a good payday. Even though average order values aren't defined, just a handful of successful sign-ups could add up quickly, making the program appealing for affiliates looking to boost their income.
Commission Rate: 25% - 55% and CPA deals up to 550 Euros
Cookie Duration: 30 Days
V.Partners is a popular casino and betting operator. RevShare & CPA deals are available. Target markets: Europe and Canada.
Join the V.Partners Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 90 Days
Payout Threshold: $50
Elite Sports Betting is all about sports fans looking to make the most of their betting experience. They offer a variety of resources, tips, and insights to help users strategize their bets on different sporting events. Whether it’s football, basketball, or racing, they cover a wide range of sports to cater to every betting enthusiast out there.
With a commission rate of 10% per sale, affiliates can look forward to earning a solid commission for promoting their offerings. While the average order value isn’t specified, just imagine the potential payouts. If customers place good bets and you’re earning 10% on each sale, that adds up quickly!
The 90-day cookie duration means you have plenty of time to convert potential customers. If someone clicks through your link and makes a purchase within that timeframe, you’ll still earn your commission. It's a great way to boost your earnings while engaging with a passionate community of sports bettors.
Join the Elite Sports Betting Affiliate Program
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Commission Rate: 5% Per Sale
Cookie Duration: Unknown
Affiliate Network: In-house
Payout Threshold: $50
888 Sports is a well-known name in the online betting world, offering a plethora of sports wagering options ranging from football to tennis, and much more. They provide a user-friendly platform for both novice and experienced bettors. With their solid reputation, 888 Sports attracts a large audience and continues to grow in popularity.
One great thing about joining the 888 Sports affiliate program is their commission model. Affiliates earn a commission of 5% on each sale. While the average order value isn't specified, this rate means you can pocket a nice amount for every successful referral, making it appealing for marketers focused on sports betting.
Additionally, 888 Sports is likely to have resources and support in place for its affiliates. Current data about cookie durations and payout specifics is not officially stated, but typically, affiliate programs provide helpful tools to maximize your earning potential. Be sure to check their affiliate portal for the latest info and marketing materials!
Join the 888 Sports Affiliate Program
Commission Rate: 75% Per Sale
Cookie Duration: 60 Days
The 'Profit Maximizer' affiliate program is all about helping affiliates earn while promoting quality products. With an impressive commission rate of 75% per sale, this program offers a lucrative opportunity for those looking to monetize their platforms. While specific details about the affiliate network or payout threshold aren't available, the attractive cookie duration of 60 days ensures you benefit from any sales that might occur within that window.
This program likely appeals to a wide audience, as it suggests a focus on high-value products. Affiliates can expect to earn substantial commissions based on the average order values that potentially align with other successful affiliate programs. Given the commission rate, you're looking at high returns on sales—if an average order value floats around $100, an affiliate could pocket around $75 from each purchase.
The straightforward structure and high commission rate make 'Profit Maximizer' an attractive option for both new and experienced affiliates. Its generous cookie policy allows for an extended earning window, empowering affiliates to maximize their efforts with less pressure. Overall, it’s a strong choice for anyone wanting to grow their affiliate income!
Join the Profit Maximizer Affiliate Program
Commission Rate: Up to £20 Per Sale
Cookie Duration: 45 Days
Affiliate Network: Paddy Power Affiliate Network
Payout Threshold: $50
Paddy Power is a well-established player in the UK betting market, known for its fun and colorful branding. They offer a wide range of products including sports betting, casino games, poker, and more, catering to both seasoned bettors and newcomers alike. Their down-to-earth reputation and engaging promotions make it a popular choice for online gambling enthusiasts.
Joining the Paddy Power affiliate program could be a solid opportunity. With commission rates that can reach up to £20 per sale, affiliates have the potential to earn good money. Plus, with a cookie duration of 45 days, you've got plenty of time for your referrals to convert into sales!
Paddy Power is loved not just for its betting options, but also for its customer service and user-friendly platform. This creates an enticing environment for affiliates to market to, especially with the momentum of Paddy Power's entertaining marketing campaigns backing them up.
Join the Paddy Power (UK) Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the sports betting niche, you can trust our recommendations to help make it happen.
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