The Sports Betting industry is experiencing significant growth, with the global market expected to reach over $180 billion by 2028, growing at a CAGR of 11.5% from 2021 to 2028 (Grand View Research). Legal sports betting has rapidly expanded across the United States, and with an increasing number of states permitting it, the opportunities for affiliates to monetize this lucrative market are expanding alongside.
This guide covers our top 25 Sports Betting Affiliate Programs. For each program, you'll get key details like:
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We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: Up to 60% RevShare
Cookie Duration: 30 Days
Approval Requirements: Completed online application with valid personal and payment details; ownership of a functioning website, blog, or social media channel focused on gaming or esports content; acceptance of GG.Bet Affiliates terms and conditions; subject to verification and approval by the GG.Bet affiliate team
Affiliate Network: GG.Bet
Payout Threshold: $50
GG.Bet is a standout name in the online betting and gaming industry. They cater specifically to esports enthusiasts and sports fans, offering a wide range of betting options on popular games like Dota 2, League of Legends, and CS:GO. It's a trendy platform for players looking to place bets while enjoying live betting features and competitive odds.
The GG.Bet Affiliates program features an enticing commission structure that can earn you up to 60% in revenue share. With the rising popularity of esports and betting, promoting GG.Bet can be a lucrative endeavor for affiliate marketers. The program also benefits from a 30-day cookie duration, which means you'll have a solid window to earn commissions from referred players.
As an affiliate, you're part of a growing community within a thriving niche. GG.Bet not only offers a wide variety of betting products but is also known for its user-friendly interface and excellent customer support. This makes it easier for you to promote their platform and attract new users effectively.
Join the GG.Bet Affiliates Affiliate Program
Commission Rate: 35% Recurring
Cookie Duration: Unknown
Approval Requirements: Active website or social media platform with sports or gambling-related content; operator must be at least 21 years old and based in a jurisdiction where FanDuel operates (e.g., US states with legal sports betting, Canada, UK); compliance with FanDuel’s affiliate marketing and advertising guidelines; submission of required legal and tax documentation (e.g., W-9/W-8BEN for US entities); final approval by the FanDuel affiliate management team
Affiliate Network: FanDuel Affiliate Program
Payout Threshold: $50
FanDuel is a leader in the sports betting and daily fantasy sports industry. Established as one of the go-to platforms for engaging in online sports contests, they offer various betting options across major sports including football, basketball, baseball, and hockey. With their sleek interface and innovative features, they have attracted a massive audience of sports fans eagerly looking to add excitement to their game day experience.
With a generous 35% recurring commission rate, FanDuel's affiliate program is appealing for marketers. If you help drive business to FanDuel with an average order value of, say, $100, that means your commission would be around $35 for every referral you bring in. This makes it quite lucrative if you can tap into sports enthusiasts effectively!
The FanDuel brand is synonymous with fun and chance, offering a user-friendly platform where users can enjoy both fantasy leagues and live betting. They frequently run promotions, enhancing the appeal for players while providing affiliates with greater chances to earn commission. If you're keen on sports content and can relate to the thrill of gaming, partnering with FanDuel could be a solid move.
Join the FanDuel Affiliate Program
Commission Rate: 25% - 40% Recurring
Cookie Duration: Unknown
Affiliate Network: Impact
Payout Threshold: $50
DraftKings is a consumer-friendly platform that has made a major splash in the online gaming scene. Founded in 2012, they're best known for their daily fantasy sports and sports betting offerings. It’s a favorite for sports fans who want to put their knowledge to the test with an exciting twist, making it super popular among those looking to engage with various sports events.
The affiliate program is pretty enticing, offering a commission rate that ranges from 25% to 40%. This can lead to some decent earnings for affiliates, especially when considering the brand's appeal in the gaming community. While specifics like cookie duration or payout threshold aren’t laid out, affiliates can typically expect to earn from the recurring commissions generated through referred players.
Being part of the DraftKings affiliate program means you’re promoting a trusted name that resonates with millions of sports enthusiasts. With their aggressive marketing and innovative campaigns, it's a golden opportunity for those looking to capitalize on the booming online gaming industry.
Join the DraftKings Affiliate Program
Commission Rate: 30% Per Sale
Cookie Duration: 180 Days
Approval Requirements: Applicants must be 18 years or older, own or manage a relevant website or player base, complete the online application including KYC (identity and address verification) and bank details; acceptance is at bet365’s affiliate team discretion and subject to local regulatory compliance.
Affiliate Network: bet365 Affiliates
Payout Threshold: $50
Bet365 is a household name in the online gaming world. Founded in 2000, the company has gained a massive following due to its comprehensive sportsbook, casino games, and live betting options. They cater to sports enthusiasts and gamblers alike, providing everything from soccer and basketball betting to poker and slots.
The Bet365 affiliate program is pretty enticing for marketers. With a commission rate of 30% per sale, you can earn a solid commission. Plus, their cookie duration of 180 days means you’ve got plenty of time to monetize your referrals, giving you an edge.
Affiliates can connect with a popular and reputable brand that attracts a wide audience. The potential for high earnings makes it a smart choice for anyone looking to dive into the world of affiliate marketing in the gaming industry. With so many products and a loyal player base, there’s ample opportunity for driving sales.
Join the bet365 Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ZCode Partner Program
Payout Threshold: $50
The ZCode System is a popular sports betting software that provides users with powerful tools and insights to enhance their betting strategies. Designed for both beginners and seasoned bettors, it offers unique algorithms and systems that help in identifying winning picks across various sports, including football, basketball, and baseball.
A major selling point of the ZCode System is its strong community of users who share tips, predictions, and experiences. This creates a collaborative environment and boosts confidence for new users. It’s more than just software; it’s a comprehensive ecosystem for anyone serious about sports betting.
With a 50% commission rate, affiliates can make significant earnings, especially with the diverse price range of the ZCode System’s offerings. This means that higher-priced sales could lead to lucrative average commissions. Plus, the 60-day cookie duration gives affiliates ample time to earn cash from referred customers. Overall, the program aligns well with the growing interest in sports betting solutions.
Join the ZCode System Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: Income Access
Payout Threshold: $50
Betting Gods is known for offering insights and expert tips for various sports betting. They've carved out a niche for themselves by providing services like tipster subscriptions, which cater to bettors looking to enhance their winning strategies. With a strong focus on delivering quality information, they’ve built a loyal community of sports betting enthusiasts.
The affiliate program offers a tempting 50% commission per sale, making it attractive for affiliates. While the specifics around payout and cookie duration are pretty clean cut with a 60-day cookie duration, it means your referrals have plenty of time to convert. If you send a sale that averages around $100, you could pocket a solid $50 for just one successful referral!
Betting Gods thrives in the ever-growing sports betting market. Their reputation and the quality of their tips make them a going concern in an industry that's always looking for trustworthy advice. Joining their affiliate program can definitely be a profitable venture for marketers keen on tapping into the betting scene.
Join the Betting Gods Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ClickBank
Payout Threshold: $50
The 5K Betting System is tailored for those looking to get deep into the betting world. It provides extensive resources and strategies aimed at helping users boost their betting skills. This system is popular among those eager to improve their game and make more informed betting decisions.
With the potential for a 50% commission per sale, affiliates can really benefit from promoting this system. If the average order value is around $100, that means you could pocket around $50 for each sale you refer. That’s a solid incentive for affiliates looking to earn from their efforts.
The program puts a strong emphasis on its user-friendly approach, making it suitable for both betting newbies and seasoned pros. Plus, with a cookie duration of 60 days, you've got ample time for potential customers to come back and make a purchase after clicking your link.
Join the 5K Betting System Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 14 Days
Affiliate Network: In-house affiliate program via Mahzooz website
Payout Threshold: $50
Mahzooz is quite the exciting online lottery platform that has quickly made a name for itself. Established with the goal of changing people's lives through fun and thrilling lottery games, they offer enticing prizes, which sometimes turn into life-changing amounts! The engaging atmosphere of the platform keeps players coming back for more.
Affiliates can earn a commission rate of 10% for every sale made through their referral link. This is a solid earning opportunity considering you can tap into Mahzooz's growing popularity among lottery enthusiasts. With each ticket sold, you could see significant commissions rolling in, especially if your audience is genuinely interested in trying their luck.
With a cookie duration of 14 days, affiliates can still gain from customers who take a little time to make their lottery purchases. The Mahzooz brand is recognized for its unique approach and fun marketing strategies. If you're looking to promote exciting options for people who enjoy games of chance, this could be a great affiliate program to dive into!
Join the Mahzooz Affiliate Program
Commission Rate: $9.79 Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Marriott Hotels is one of the largest and most recognized hotel chains globally. They offer a wide range of accommodations, from luxury hotels to budget-friendly options, making it easy for travelers to find exactly what they need. Whether someone is looking for a high-end resort or a cozy place for a quick business trip, Marriott has them covered.
The Marriott affiliate program is appealing for marketers, given its $9.79 commission rate per sale. This is a solid opportunity for affiliates who can reach travelers, especially since a good portion of bookings often runs into several hundreds or even thousands of dollars. This means your average commission could quickly climb if you promote these properties effectively, especially for longer stays.
With a 30-day cookie duration, affiliates have a decent window for earning commissions from potential customers who may take some time to decide on their hotel bookings. Marriott's reputation for excellence and consistent customer service makes it a reliable choice for affiliates to promote. Plus, their global presence means there’s a broad audience just waiting to discover the right hotel through your links!
Join the Marriott Hotels Affiliate Program
Commission Rate: $25.60 Per Order
Cookie Duration: 45 Days
Affiliate Network: Ladbrokes Affiliate Network
Payout Threshold: $50
Ladbrokes is a prominent name in the online betting world, with a rich history dating back to 1886. This well-recognized brand offers a wide range of products, including sports betting, casino games, poker, and bingo. With its huge array of markets and user-friendly platform, it has built a loyal customer base that keeps returning for their gambling needs.
With a commission rate of $25.60 per order, affiliates can definitely see some solid earnings. For instance, if the average order value is high, like $100, affiliates could be looking at about a $25.60 commission on that. This makes promoting Ladbrokes quite appealing for those in the affiliate marketing space, especially with its 45-day cookie duration, which gives affiliates ample time for conversions.
Ladbrokes values partnerships and focuses heavily on delivering a seamless experience to their customers. This, combined with their recognized brand, shows that affiliates have a great opportunity to monetize by tapping into a popular and trusted betting service. Whether it's their competitive odds or a wide variety of gaming options, they make it a breeze for affiliates to attract new players.
Join the Ladbrokes Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: $36.73 Per Order
Cookie Duration: 45 Days
Approval Requirements: Applicants must provide a live, fully functional website or app with relevant sports or gambling content; comply with William Hill Affiliates Terms & Conditions (including age-18+ requirement, prohibition of promotion in restricted jurisdictions and prohibited marketing methods); and be based in a territory where William Hill is licensed.
Affiliate Network: Digital Fuel
Payout Threshold: $50
William Hill is a well-known brand in the world of sports betting and gaming. Founded in 1934, the company has built a strong reputation for providing a wide range of betting options, including sports, casino games, and poker. With its extensive experience and reliable service, it has attracted a loyal customer base and is recognized as one of the industry's leading names.
As an affiliate, you can earn $36.73 per order, which can add up quickly, especially if you're reaching a sizable audience interested in betting. Though the specific average order value isn’t listed, you can consider that engaging a passionate audience typically leads to higher volumes of bets. With a cookie duration of 45 days, you have a solid window to convert leads into successful referrals.
William Hill’s affiliate program is all about tapping into the excitement of sports and gaming. Marketers can benefit from promoting a brand that offers plenty of content and engaging promotions. Whether you’re targeting new bettors or seasoned players, there’s a niche for everyone, making this a compelling program for affiliates.
Join the William Hill Affiliate Program
Commission Rate: 0% Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Yahoo! is a well-known brand in the digital world, offering a wide range of products and services. From email to news, search engines, and online advertising, Yahoo! has been an integral part of the internet since the 90s. Their affiliate program is designed to enable publishers to promote various Yahoo! services effectively.
While the commission rate is 0% per sale, affiliates can still take advantage of Yahoo!'s broad customer base to drive traffic and create engagement. With a 30-day cookie duration, there's plenty of time for potential customers to convert after clicking through your affiliate links. Yahoo!'s reputation makes it a familiar choice for users, potentially increasing the likelihood of clicks and return web traffic.
Although specific information like payout thresholds and approval requirements wasn’t readily available, it's worth noting that Yahoo! is part of a larger ecosystem of digital services. This gives affiliates a chance to cater to diverse audiences looking for reliable internet solutions, making the partnership valuable even with a modest commission structure.
Join the Yahoo! Affiliate Program Affiliate Program
Commission Rate: $2.77 Per Order
Cookie Duration: 45 Days
Payout Threshold: $50
Lucky Lotto Syndicate is all about making your lottery dreams come true. They offer a fun and vibrant platform where players can join together in syndicates to increase their chances of winning big. Their community approach makes it simple and engaging for anyone interested in playing the lottery.
This program is particularly appealing for affiliate marketers due to the straightforward commission structure. With each order generating a commission of $2.77, it's easy to see how quickly earnings can stack up, especially if you promote to a wider audience. Although we don’t have specifics on average order value or other approvals, the energetic vibe definitely adds to its marketability.
Pushing forward with creativity and enthusiasm, Lucky Lotto Syndicate stands apart in the crowded lottery space. The 45-day cookie duration means you’ll have plenty of time for potential leads to follow through, making your efforts more rewarding in the long run.
Join the Lucky Lotto Syndicate Affiliate Program
Commission Rate: 25% - 55% and CPA deals up to 550 Euros
Cookie Duration: 30 Days
V.Partners is a popular casino and betting operator. RevShare & CPA deals are available. Target markets: Europe and Canada.
Join the V.Partners Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 90 Days
Payout Threshold: $50
Elite Sports Betting is a go-to platform for all things related to sports betting. They provide various resources, including betting guides, expert picks, and tips to help punters make informed decisions. This makes them a popular choice among both novice and experienced bettors looking to enhance their betting experience.
The affiliate program at Elite Sports Betting stands out by offering a solid 10% commission per sale. With an average order value that's on the higher side in the sports betting market, affiliates could see good returns. Plus, their cookie duration of 90 days means you have an extended window to earn commissions from users you refer.
Getting started with the affiliate program is straightforward, and the reputation of Elite Sports Betting makes it appealing. They offer a wealth of promotional materials, helping affiliates to easily connect with a wide audience passionate about sports betting.
Join the Elite Sports Betting Affiliate Program
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Commission Rate: 5% Per Sale
Cookie Duration: Unknown
Affiliate Network: In-house
Payout Threshold: $50
888 Sports offers a thrilling platform for sports enthusiasts looking to place bets on various sports events. They provide a wide range of sports betting options, including football, basketball, tennis, and more. This makes it a hotspot for fans who want to add excitement to their game-watching experience.
With a commission rate of 5% per sale, affiliates can tap into a lucrative market. Although average order values aren’t specifically listed, even a modest bet can lead to significant commissions. So, if someone places a $100 bet, you're looking at a $5 commission — not too shabby for a seamless referral!
While cookie duration and other approval requirements remain unknown, 888 Sports has a solid reputation in the betting world, appealing to casual gamblers and serious bettors alike. This familiarity can boost your affiliate marketing efforts, making it easier to drive conversions.
Join the 888 Sports Affiliate Program
Commission Rate: 75% Per Sale
Cookie Duration: 60 Days
The 'Profit Maximizer' affiliate program is an enticing option for anyone looking to monetize their online presence. Offering a generous commission rate of 75% per sale, it's designed to reward affiliates handsomely for driving sales. The program benefits from a healthy cookie duration of 60 days, meaning that even if a customer doesn’t purchase right away, you still get credit for the sale if they return within this timeframe.
This program capitalizes on the burgeoning demand for digital marketing tools and systems, which obviously appeals to a wide range of marketers and business owners. 'Profit Maximizer' likely focuses on products that assist in enhancing profitability and streamlining sales processes. This means you're promoting valuable tools that can truly impact someone's business, making it easier to sell them.
Although specific details like the affiliate network and payouts aren't widely shared, the lure of a high commission rate paired with appealing products makes this program stand out in the crowded affiliate marketplace. It’s definitely worth considering if you're serious about earning passive income through affiliate marketing.
Join the Profit Maximizer Affiliate Program
Commission Rate: Up to £20 Per Sale
Cookie Duration: 45 Days
Affiliate Network: Paddy Power Affiliate Network
Payout Threshold: $50
Paddy Power is a well-known name in the UK betting market, famed for its cheeky and humorous approach to gambling. They offer a variety of products, including sports betting, casino games, and poker, catering to both casual players and serious gamblers. With a strong presence in the market, Paddy Power often competes with major players like Betfair and William Hill.
Their affiliate program is pretty enticing, especially with the potential to earn up to £20 per sale. This can stack up nicely when you consider the average order value for betting services. With their 45-day cookie duration, affiliates have ample time to earn commissions from referred customers.
Paddy Power's reputation, combined with a fun marketing angle, makes it an attractive choice for affiliate marketers. Their engaging promotions and loyal customer base help drive sales, giving affiliates a solid chance to boost their earnings. Whether you're a niche blogger or a larger gaming site, this program has the potential to bring in some nice commissions!
Join the Paddy Power (UK) Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the sports betting niche, you can trust our recommendations to help make it happen.
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