The Sports Betting industry is experiencing significant growth, with the global market expected to reach approximately $155 billion by 2024, growing at a CAGR of 10.6% from 2020 to 2024 [source]. This explosive growth presents lucrative opportunities for affiliates looking to monetize their platforms through sports betting.
This guide covers our top 18 Sports Betting Affiliate Programs. For each program, you'll get key details like:
Whether you're just starting or looking to optimize existing partnerships, this guide will help you navigate the exciting world of sports betting affiliate marketing.
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Learn MoreIn a Hurry? Here Are the Best Sports Betting Affiliate Programs
We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: Up to 60% RevShare
Cookie Duration: 30 Days
Approval Requirements: Completed online application with valid personal and payment details; ownership of a functioning website, blog, or social media channel focused on gaming or esports content; acceptance of GG.Bet Affiliates terms and conditions; subject to verification and approval by the GG.Bet affiliate team
Affiliate Network: GG.Bet
Payout Threshold: $50
GG.Bet Affiliates is all about competitive gaming and esports. They’ve generated buzz in the online betting world, focusing primarily on esports events, including popular games like CS:GO, Dota 2, and League of Legends. Their reputation has grown thanks to a broad selection of betting options and enticing bonuses, attracting both casual gamers and hardcore enthusiasts alike.
What’s really appealing about the GG.Bet Affiliates program is their impressive commission rate, which can go up to 60% RevShare. This means that if you refer players who enjoy betting, you can make a significant amount of cash. Given the rising popularity of esports, this can translate to generous earnings, especially when you’re marketing to a community that’s actively engaged in such platforms.
The affiliate program offers a 30-day cookie duration, giving you ample time to convert your referrals into active players. Additionally, GG.Bet prides itself on transparency and working closely with its affiliates to enhance performance. This makes partnering with them an exciting opportunity for anyone looking to dive into the world of affiliate marketing within the esports betting space.
Join the GG.Bet Affiliates Affiliate Program
Commission Rate: 35% Recurring
Cookie Duration: Unknown
Approval Requirements: Active website or social media platform with sports or gambling-related content; operator must be at least 21 years old and based in a jurisdiction where FanDuel operates (e.g., US states with legal sports betting, Canada, UK); compliance with FanDuel’s affiliate marketing and advertising guidelines; submission of required legal and tax documentation (e.g., W-9/W-8BEN for US entities); final approval by the FanDuel affiliate management team
Affiliate Network: FanDuel Affiliate Program
Payout Threshold: $50
FanDuel is a big name in the world of fantasy sports and online sports betting. Founded in 2009, they've quickly become a household name for sports fans looking to take their experience to the next level. They offer a wide range of products including daily fantasy sports contests, online casino games, and live betting options. With millions of users engaging regularly, FanDuel is where many sport enthusiasts go to turn their knowledge into cash.
Their affiliate program stands out with a solid commission rate of 35% recurring. This means if you help bring in players, you're rewarded quite handsomely as they keep playing. While the average order values aren’t openly shared, you can bet they significantly boost your earnings, especially during big sporting events. Plus, that's a recurring commission, which means you earn from multiple deposits and bets.
FanDuel’s platform is easy to navigate, making it appealing for new users, which is a win for affiliates. With enticing offers and promotions, signing up is a breeze, giving you more leverage in sharing them with your audience. Being part of the FanDuel affiliate program means tapping into a vibrant, growing community of sports lovers eager for ways to stake their claim and win big.
Join the FanDuel Affiliate Program
Commission Rate: 25% - 40% Recurring
Cookie Duration: Unknown
Affiliate Network: Impact
Payout Threshold: $50
DraftKings is a well-known name in the online sports betting and fantasy sports arena. Founded in 2012, it has quickly grown into one of the largest platforms for daily fantasy sports tournaments and online gambling in the U.S. With millions of users, DraftKings offers various services, including fantasy sports leagues for football, basketball, baseball, and more, along with online casino games and sports betting options.
The brand is super popular, especially among sports fans looking to engage more with their favorite games. Their affiliate program boasts a commission rate of 25% to 40% recurring, which can be quite lucrative. For instance, if your audience is spending an average of $100, that means you could earn between $25 and $40 for each sale, adding up nicely over time.
As an affiliate, you’ll find it beneficial to promote DraftKings given its engaging platform and massive user base, which leads to high conversion rates. Just imagine cashing in on that excitement while sharing a platform that your audience already loves!
Join the DraftKings Affiliate Program
Commission Rate: 30% Per Sale
Cookie Duration: 180 Days
Approval Requirements: Applicants must be 18 years or older, own or manage a relevant website or player base, complete the online application including KYC (identity and address verification) and bank details; acceptance is at bet365’s affiliate team discretion and subject to local regulatory compliance.
Affiliate Network: bet365 Affiliates
Payout Threshold: $50
Bet365 is a well-known player in the online gambling space, especially popular for its sports betting offerings. Launched in 2000, it quickly gained traction due to its user-friendly platform and vast range of betting markets. From sports and live events to casino games, Bet365 caters to a diverse audience, ensuring there's something for everyone.
The affiliate program stands out with a competitive commission rate of 30% per sale, giving marketers a solid opportunity to earn impressive revenue. Considering Bet365's average order value tends to be quite high, affiliates can expect their earnings to add up quickly. The program has a 180-day cookie duration, allowing ample time for conversions as users explore before placing bets.
Sign up to be part of a trusted brand that regularly ranks among the top online bookmakers globally. With numerous promotions and bonuses constantly available, it’s an enticing option for affiliates looking to engage their audience effectively. Plus, Bet365's reputation for quality service will bolster your promotions, making it easier to drive sales.
Join the bet365 Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ZCode Partner Program
Payout Threshold: $50
The ZCode System is a popular automated sports betting software that helps users analyze and predict sports game outcomes. It’s designed for folks who want to get into sports betting but don't necessarily have the time or expertise to dive deep into statistics. With a strong community of bettors backing it up, the ZCode System has built a reputation for supplying solid insights and winning picks.
The affiliate program offers a generous 50% commission on every sale. If you consider the average order value, which typically hovers around several hundred dollars, this can translate to meaningful earnings for affiliates. Because many sports fans look for trustworthy tools to enhance their betting strategies, promoting ZCode can lead to substantial referral income.
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: Income Access
Payout Threshold: $50
Betting Gods is an affiliate program designed for those who are into sports betting and gambling. They offer a plethora of tips, strategies, and information that can help bettors improve their chances of winning. The platform has built a solid reputation within the gambling community, making it a popular choice for both seasoned bettors and newbies alike.
The program stands out because of its generous commission rate of 50% per sale, which can lead to significant earnings. With the average order value being quite lucrative in the betting industry, affiliates can expect to earn good commissions per successful referral. This presents an excellent opportunity for marketers looking to dive into the growing online gambling sector.
Another highlight is the cookie duration of 60 days. This means that if someone clicks your affiliate link and makes a purchase within two months, you’ll earn your commission. It gives you plenty of time to convert potential customers. Overall, the Betting Gods affiliate program offers a straightforward way to monetize your audience if they have any interest in betting.
Join the Betting Gods Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ClickBank
Payout Threshold: $50
The 5K Betting System is a popular affiliate program in the world of sports betting and gambling. It offers a strategy that helps bettors understand the ropes and make informed decisions. This program is especially appealing to those looking to boost their betting confidence and potentially increase their winnings.
The 5K Betting System focuses on providing valuable tips, guides, and resources for both new and experienced bettors. With the growing interest in sports betting, this program has attracted a lot of attention. It's tailored for a diverse audience, making it easier for affiliates to promote, given its wide appeal.
Commission Rate: 10% Per Sale
Cookie Duration: 14 Days
Affiliate Network: In-house affiliate program via Mahzooz website
Payout Threshold: $50
Mahzooz is an exciting online platform that allows participants to engage in lottery-style games, giving them a chance to win large cash prizes. Their accessible and user-friendly interface makes it easy for anyone to join and try their luck. Committed to creating a fun experience, Mahzooz has built a strong reputation in the gaming community.
With a 10% commission rate per sale, Mahzooz's affiliate program offers a solid earning potential for marketers looking to promote their gaming services. The platform is well-liked, and many participants are drawn in by the thrill of winning big, which can lead to increased conversions for affiliates. The cookie duration of 14 days ensures that any referrals remain valid for a significant period.
Getting involved in the Mahzooz affiliate program is a straightforward way to tap into the growing online gaming market. As affiliates share the Mahzooz experience with their audiences, they not only help bring more players to the platform but also stand to benefit from the excitement of their community. This opportunity can be both fun and financially rewarding!
Join the Mahzooz Affiliate Program
Commission Rate: $9.79 Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Marriott Hotels is a giant in the hospitality industry, recognized for providing a luxe experience for travelers across the globe. With a wide range of accommodations, from mid-range to high-end, Marriott caters to every type of traveler. Their properties, including Marriott, Sheraton, and JW Marriott, ensure guests enjoy a comfortable stay with top-notch amenities and services.
The Marriott affiliate program offers a commission rate of $9.79 per sale, making it attractive for affiliates. Given the brand's popularity, many travelers are booking stays, which can lead to steady commissions for affiliates. The cookie duration is 30 days, meaning affiliates have a fair chance of earning commissions from interested customers.
In addition to quality accommodations, Marriott offers unique experiences such as rewarding loyalty programs. Their brand reputation and extensive customer loyalty can lead to high conversion rates for affiliates. Whether someone is traveling for work or leisure, Marriott is a trusted name, making their affiliate program an interesting opportunity for marketers.
Join the Marriott Hotels Affiliate Program
Commission Rate: $25.60 Per Order
Cookie Duration: 45 Days
Affiliate Network: Ladbrokes Affiliate Network
Payout Threshold: $50
Ladbrokes is a well-known name in the world of online gambling. This British-based brand has been around since 1886, making it one of the oldest betting companies. They offer a wide range of products, including sports betting, casino games, poker, and more. With millions of customers globally, Ladbrokes has built a reputation for reliability and great user experience.
The Ladbrokes affiliate program is a solid choice for marketers looking to profit from this popular platform. Affiliates can earn $25.60 per order, which can add up quickly depending on how many referrals you make. They have a 45-day cookie duration, which is great for capturing those potential customers who may take their time before placing a bet.
Ladbrokes' extensive advertising and promotional opportunities can be a bonus for affiliates, helping drive traffic and conversions. While specific details about their affiliate network and payout thresholds remain unknown, the potential earnings from partner promotions make it an attractive program for serious marketers.
Join the Ladbrokes Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: $36.73 Per Order
Cookie Duration: 45 Days
Approval Requirements: Applicants must provide a live, fully functional website or app with relevant sports or gambling content; comply with William Hill Affiliates Terms & Conditions (including age-18+ requirement, prohibition of promotion in restricted jurisdictions and prohibited marketing methods); and be based in a territory where William Hill is licensed.
Affiliate Network: Digital Fuel
Payout Threshold: $50
William Hill is a well-established name in the betting industry, celebrating years of offering an extensive range of betting options. Whether it’s sports betting, casino games, or online poker, they cover all bases to cater to their client's various preferences.
As one of the biggest betting companies globally, they are popular among a diverse audience, from casual bettors to seasoned punters. With their streamlined signup process and user-friendly platforms, newcomers can easily jump into betting. And thanks to their robust marketing efforts, their brand recognition is strong, which means more potential earnings for affiliates.
Their affiliate program offers a competitive commission rate of $36.73 per order, allowing affiliates to earn significantly, especially since the average order value tends to be high in this sector. Given the cookie duration of 45 days, there's plenty of time for potential customers to convert, making it a great opportunity for affiliates looking to earn from the betting space.
Join the William Hill Affiliate Program
Commission Rate: 0% Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Yahoo! Affiliate Program offers a unique chance for marketers to promote one of the internet’s pioneers. Yahoo! has long been a staple for webmail, news, and entertainment, appealing to a broad audience searching for reliable online services.
Its vast array of products and services makes it versatile for affiliate marketing. From search engines to finance news, Yahoo! attracts millions of daily visitors, making it a brand that affiliates can confidently partner with. While the direct commission rate stands at 0% per sale, affiliates can still leverage Yahoo!’s significant traffic and user engagement to boost site visibility and attract clicks.
With a cookie duration of 30 days, you’ll have a fair shot at capturing commissions should users decide to check out Yahoo!'s services after clicking your affiliate link. While details like average order value and payout thresholds are unspecified, the program’s wide reach can lead to greater exposure and potential earnings for motivated affiliates.
Join the Yahoo! Affiliate Program Affiliate Program
Commission Rate: $2.77 Per Order
Cookie Duration: 45 Days
Payout Threshold: $50
The Lucky Lotto Syndicate offers a fun and exciting way for affiliate marketers to promote lottery-related products. With a strong focus on winning and thrill, this program lets affiliates tap into the massive interest in lottery games, appealing to anyone who dreams of hitting it big. The products include various lottery tickets and chances to participate in different lotteries around the world.
The commission structure is straightforward and quite enticing, as you'll earn $2.77 for every order referred. While exact average order values aren't provided, considering the popularity of lottery tickets, even a handful of sales can lead to some nice earnings. Plus, a cookie duration of 45 days means you have plenty of time to earn commissions on follow-up purchases from your traffic.
The many possibilities with the Lucky Lotto Syndicate make it an appealing choice for affiliate marketers who want to engage with the excitement of lotteries. Affiliates can easily promote this program through various methods like social media, blogs, and emails, drawing in potential lottery enthusiasts looking for the next big chance to win.
Join the Lucky Lotto Syndicate Affiliate Program
Commission Rate: 25% - 55% and CPA deals up to 550 Euros
Cookie Duration: 30 Days
V.Partners is a popular casino and betting operator. RevShare & CPA deals are available. Target markets: Europe and Canada.
Join the V.Partners Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 90 Days
Payout Threshold: $50
Elite Sports Betting is all about teaming up with the sports fanatics and gamblers out there. They offer expert insights and predictions on various sports betting markets, including football, basketball, and esports. Their main goal is to help users make informed betting decisions while having a thrill.
Their affiliate program is attractive with a solid commission rate of 10% per sale. Pair that with their competitive sports betting product range, and you're looking at a nice opportunity. Depending on the average order value, affiliates can earn based on successful referrals.
Also, with a cookie duration of 90 days, marketers gain a good chance to convert leads into sales. This extended period allows affiliates to capture user interest, increasing the likelihood of earning commission down the line.
Join the Elite Sports Betting Affiliate Program
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Commission Rate: 5% Per Sale
Cookie Duration: Unknown
Affiliate Network: In-house
Payout Threshold: $50
888 Sports is a well-known name in the world of online betting and gaming. They offer a wide array of sports betting options, including live betting, casino games, and poker. Their platform is popular for its user-friendly interface and exciting promotions, making it a favored choice among sports enthusiasts.
In terms of their affiliate program, 888 Sports has a straightforward commission model. They offer a 5% commission per sale, which might seem modest, but if you consider their average order value, it can translate into a decent earnings potential for affiliates. It’s all about converting those leads into sales, and their strong brand reputation can help with that.
Affiliates can benefit from promotional tools and resources provided by 888 Sports, which can boost sales. Their platform’s extensive reach within the sports betting community provides a solid opportunity for marketers looking to tap into the increasingly popular online gaming market.
Join the 888 Sports Affiliate Program
Commission Rate: 75% Per Sale
Cookie Duration: 60 Days
The 'Profit Maximizer' affiliate program is all about high earnings! With a commission rate of 75% per sale, affiliates can earn big bucks with each transaction. The program is designed for anyone looking to boost their income by promoting products that promise great value.
While specifics about the brand or the types of products offered are sparse, the generous commission structure suggests that the products are likely appealing to a wide audience. Affiliates can expect solid returns, especially if they focus on high-ticket items. This could mean average commissions could hit well into the hundreds, depending on the products sold.
Plus, with a cookie duration of 60 days, there's plenty of time for potential customers to decide before making a purchase. This longer tracking period is a win for affiliates as it increases the chances of earning that sweet commission. Overall, the Profit Maximizer affiliate program offers an enticing opportunity for marketers eager to earn and grow.
Join the Profit Maximizer Affiliate Program
Commission Rate: Up to £20 Per Sale
Cookie Duration: 45 Days
Affiliate Network: Paddy Power Affiliate Network
Payout Threshold: $50
Paddy Power is a well-known name in the UK betting and gaming industry, recognized for its lively branding and a fun approach to betting. They offer a wide range of products, including sports betting, casino games, and online poker. This makes them a popular choice among punters looking for entertainment and good odds.
With an affiliate program that offers up to £20 per sale, partnering with Paddy Power can be a lucrative option for marketers. Their cookie duration of 45 days gives affiliates plenty of time to earn commissions, enhancing the likelihood of turning visitors into customers. Plus, the brand's reputation and extensive market reach mean you can leverage their popularity to maximize your affiliate earnings.
Whether you're promoting sports betting or their engaging online casino, Paddy Power is a brand that resonates well with audiences. Their competitive offers and dynamic approach to customer engagement make them a go-to choice, and being part of their affiliate program is an opportunity to earn from this well-loved gaming platform.
Join the Paddy Power (UK) Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the sports betting niche, you can trust our recommendations to help make it happen.
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