The Sports Betting industry is experiencing significant growth, with the global market size projected to reach $140.24 billion by 2028, growing at a CAGR of 11.5% from 2021 to 2028 [source]. As more regions legalize and regulate sports betting, the opportunities for affiliate marketers continue to expand, offering a lucrative space for revenue generation.
This guide covers our top 25 Sports Betting Affiliate Programs, where you'll discover essential details to help you monetize effectively. For each program, you’ll learn about:
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Join Lasso for FreeIn a Hurry? Here Are the Best Sports Betting Affiliate Programs
We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: Up to 60% RevShare
Cookie Duration: 30 Days
Approval Requirements: Completed online application with valid personal and payment details; ownership of a functioning website, blog, or social media channel focused on gaming or esports content; acceptance of GG.Bet Affiliates terms and conditions; subject to verification and approval by the GG.Bet affiliate team
Affiliate Network: GG.Bet
Payout Threshold: $50
GG.Bet is an online gaming platform that focuses on esports and sports betting. Since its inception, GG.Bet has carved out a niche in the competitive gaming community, attracting a devoted player base who love betting on their favorite games and tournaments.
The affiliate program is pretty enticing, offering commission rates of up to 60% RevShare. This means that as an affiliate marketer, you could earn significant income by driving traffic to their platform. With the thriving popularity of esports and an engaged audience, your efforts can be quite fruitful.
The cookie duration of 30 days allows you to capture referrals effectively. While we don’t have specific details about the payout threshold or the affiliate network, partnering with GG.Bet can still be a great opportunity considering the growing esports market.
Join the GG.Bet Affiliates Affiliate Program
Commission Rate: 35% Recurring
Cookie Duration: Unknown
Approval Requirements: Active website or social media platform with sports or gambling-related content; operator must be at least 21 years old and based in a jurisdiction where FanDuel operates (e.g., US states with legal sports betting, Canada, UK); compliance with FanDuel’s affiliate marketing and advertising guidelines; submission of required legal and tax documentation (e.g., W-9/W-8BEN for US entities); final approval by the FanDuel affiliate management team
Affiliate Network: FanDuel Affiliate Program
Payout Threshold: $50
FanDuel is a powerhouse in the world of online sports betting and fantasy sports. They offer a range of products, including daily fantasy sports contests and sports betting options across various leagues—like the NFL, NBA, and MLB. The platform is known for its user-friendly interface and exciting promotional offers, which attract both seasoned bettors and newcomers alike.
The affiliate program stands out with a solid commission rate of 35%. This generous rate means that if your referrals are placing bets, you could earn good money for every dollar they spend. The popular betting platform and its overall appeal to sports fans make it easy for affiliates to drive traffic and boost earnings.
One of the exciting things about promoting FanDuel is the engaging nature of their services. The thrill of watching sports and playing games makes for a unique selling point. As an affiliate, you'll be tapping into a massive audience eager to join in on the action.
Join the FanDuel Affiliate Program
Commission Rate: 25% - 40% Recurring
Cookie Duration: Unknown
Affiliate Network: Impact
Payout Threshold: $50
DraftKings is a well-known name in the sports betting and daily fantasy sports arena. Since its inception, it has become a favorite among sports enthusiasts looking to engage more deeply with their favorite teams and players. DraftKings offers a wide variety of betting options, including everything from traditional sports betting to daily fantasy contests, catering to both casual players and seasoned pros.
The company's affiliate program is quite attractive, boasting a commission rate ranging from 25% to 40%. This means that for every player you refer, you could earn a substantial return based on their gaming activity. With the popularity of sports gambling surging, especially in areas where it's recently been legalized, affiliates have a great opportunity to tap into a growing market.
Although some specifics like cookie duration and payout thresholds are not well-documented, DraftKings has positioned itself as a trusted and popular platform. This reputation, combined with a lucrative commission structure, helps affiliates turn a good profit while promoting a fun and engaging product.
Join the DraftKings Affiliate Program
Commission Rate: 30% Per Sale
Cookie Duration: 180 Days
Approval Requirements: Applicants must be 18 years or older, own or manage a relevant website or player base, complete the online application including KYC (identity and address verification) and bank details; acceptance is at bet365’s affiliate team discretion and subject to local regulatory compliance.
Affiliate Network: bet365 Affiliates
Payout Threshold: $50
Bet365 is a well-known name in the world of online gambling, offering a wide range of betting options, including sports betting, casino games, poker, and more. Since its inception in 2000, Bet365 has built a solid reputation for reliability and user experience, making it a popular choice among bettors worldwide.
Affiliates can benefit greatly from promoting Bet365, especially with a solid commission rate of 30% on sales. While exact average order values are not provided, it's reasonable to expect that active bettors wager significant amounts, meaning your average commission can be quite rewarding—potentially bringing in substantial earnings with each referred sale.
Plus, the generous cookie duration of 180 days means that you’ll earn commissions on new customers who might take time to make their first bet or create an account. Overall, promoting such a popular brand in online gambling is a fantastic opportunity for affiliates looking to capitalize on a thriving industry.
Join the bet365 Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ZCode Partner Program
Payout Threshold: $50
The ZCode System is known for its powerful sports betting predictive software, catering to those who are serious about making money through sports investments. This program helps users find winning betting opportunities and optimizes their picks with a variety of advanced analytical tools.
With a generous 50% commission on every sale, affiliates have the potential to earn quite a bit. Given that the average order value likely varies, affiliates could net substantial earnings with just a handful of sales. Plus, with a cookie duration of 60 days, you have plenty of time for your referrals to convert.
ZCode System’s approach to betting guidance is widely appreciated in the betting community, making it a rewarding choice for affiliates looking to promote quality sports betting solutions. If you’re engaging an audience interested in betting strategies, this program could be a lucrative opportunity.
Join the ZCode System Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: Income Access
Payout Threshold: $50
Betting Gods is a prominent player in the betting industry, offering expert tips and predictions from seasoned professionals. Their platform covers a wide range of betting markets, from football and horse racing to other sports. This breadth of options makes them appealing to a diverse audience of sports fans and betting enthusiasts.
Their affiliate program is attractive for marketers, providing a generous 50% commission on each sale. This means if the average order value of a tipster service is, say, $50, you could earn $25 per sale. With the cookie duration set at 60 days, you're likely to catch repeat customers quite easily.
While specific details on payout thresholds and networks weren't found, Betting Gods has built a solid reputation among affiliates and customers alike. Their commitment to quality insights and the betting community helps keep engagement high, making it a potentially lucrative program for affiliates ready to promote awesome sports betting tips.
Join the Betting Gods Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ClickBank
Payout Threshold: $50
The 5K Betting System is all about helping people enhance their betting strategies, making it an attractive option for anyone interested in sports or betting. They provide guides and resources that teach users how to bet smarter and manage their bankroll effectively. With everything from detailed tutorials to insider tips, the system caters to both novices and seasoned bettors who want to up their game.
This program is particularly appealing due to its 50% commission rate per sale, which can mean some serious earnings for affiliates. The system's popularity among betting enthusiasts provides a solid platform for driving traffic. Plus, it has a cookie duration of 60 days, giving you a better chance to earn commissions from your referrals, even if they don't purchase on the first visit.
Engaging potential customers is easier due to the comprehensive nature of the 5K Betting System’s offerings. Affiliates can promote a product that not only draws interest but also empowers users to succeed in their betting endeavors. This makes it an intriguing program for marketers who want to tap into the betting niche effectively.
Join the 5K Betting System Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 14 Days
Affiliate Network: In-house affiliate program via Mahzooz website
Payout Threshold: $50
Mahzooz is an exciting online platform offering a unique twist to traditional lottery experiences. Based in the UAE, it’s gained popularity for its user-friendly approach to lottery games, combining fun with the potential for life-changing wins. With engaging games and substantial jackpots, Mahzooz caters to those looking for a straightforward way to have fun and win big.
The affiliate program stands out with a 10% commission on sales, making it an appealing option for marketers eager to promote a reputable brand. Mahzooz's engaging social media presence and marketing campaigns further attract participants, making it easy for affiliates to drive traffic and sales. It’s a great opportunity for those who want to get in on a rising platform in the lottery niche.
With a cookie duration of 14 days, affiliates have a decent window to earn commissions from referred players. While specific payout thresholds and additional requirements weren’t mentioned, it's crucial for affiliates to stay active and engaged to make the most of this innovative lottery experience.
Join the Mahzooz Affiliate Program
Commission Rate: $9.79 Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Marriott Hotels is one of the biggest names in the hospitality industry, offering a wide range of accommodations from luxury hotels to budget options. With over 7,000 properties worldwide, they cater to both business and leisure travelers. Their hotels feature modern amenities, including spacious rooms, dining options, and meeting spaces, making them a popular choice for visitors looking for comfort and convenience.
The Marriott affiliate program makes it easy for marketers to profit from their expansive offerings. With a solid commission rate of $9.79 per sale, affiliates can earn decent rewards promoting Marriott stays. This is especially attractive given the average order value in the hotel industry can typically average around $200, which could mean your commission could reach about $20 per booking, depending on the specifics.
The program stands out not only for its commission structure but also the trust and recognition the Marriott brand carries. It attracts a wide audience seeking exceptional service and travel experiences, paving the way for steady affiliate sales. Plus, with a cookie duration of 30 days, you have a good window for potential earnings from prospective travelers browsing through your referral link.
Join the Marriott Hotels Affiliate Program
Commission Rate: $25.60 Per Order
Cookie Duration: 45 Days
Affiliate Network: Ladbrokes Affiliate Network
Payout Threshold: $50
Ladbrokes is a well-established name in the world of online gambling. Founded in 1886, it has evolved with the times and now offers a wide range of betting options, from sports betting to casino games and poker. The brand is hugely popular in the UK and has a loyal customer base that trusts its reputation and user-friendly platform.
Affiliates can benefit from a solid commission structure, earning $25.60 for every order placed through their unique links. This is appealing given Ladbrokes' focus on high-stakes gaming and betting, which often results in higher order values. Their 45-day cookie duration is also a plus, ensuring that referrals can track customers for over a month after clicking.
Ladbrokes frequently runs promotions and offers that affiliates can highlight to attract more players. The site's extensive range of products means there's something for everyone, whether it's major sporting events or exciting casino games. With such a well-known brand in the gaming sector, partnering with Ladbrokes can be a lucrative opportunity for affiliates looking to tap into the growing online betting market.
Join the Ladbrokes Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: $36.73 Per Order
Cookie Duration: 45 Days
Approval Requirements: Applicants must provide a live, fully functional website or app with relevant sports or gambling content; comply with William Hill Affiliates Terms & Conditions (including age-18+ requirement, prohibition of promotion in restricted jurisdictions and prohibited marketing methods); and be based in a territory where William Hill is licensed.
Affiliate Network: Digital Fuel
Payout Threshold: $50
William Hill is a prominent name in the sports betting and online gaming arena, boasting a long history since its establishment in 1934. Known for their user-friendly platform, they offer a myriad of betting options, including sports, casino games, and poker. With a solid reputation, they're a popular choice among bettors and gaming enthusiasts worldwide.
Affiliates of William Hill can benefit from a commission rate of $36.73 per order, which can be quite lucrative based on the active and engaged customer base they boast. With a 45-day cookie duration, affiliates have a generous window to earn from potential referrals, ensuring they can capture various customers who might be interested in exploring their offerings.
The William Hill affiliate program stands out not just for its competitive commissions but also due to its well-established brand. As such, it's an appealing option for marketers looking to cash in on the thriving online gaming market.
Join the William Hill Affiliate Program
Commission Rate: 0% Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Yahoo! is one of the internet's oldest and most recognizable brands, offering a range of services like email, news, and finance. The company has built a loyal user base over the years, making it a strong player in the digital landscape.
With a diverse audience engaging in everything from entertainment to tech news, Yahoo! attracts a variety of advertisers. This means that affiliates have access to a wide range of products and promotions. While the commission structure might seem low at 0%, the potential for driving traffic to their popular site can still draw significant engagement.
As affiliates work with Yahoo!, they can take advantage of a 30-day cookie duration, which allows them to earn commissions on sales generated within this window. The flexibility in what Yahoo! promotes can appeal to many target audiences, making it worth exploring for those invested in affiliate marketing.
Join the Yahoo! Affiliate Program Affiliate Program
Commission Rate: $2.77 Per Order
Cookie Duration: 45 Days
Payout Threshold: $50
Lucky Lotto Syndicate is a fun and exciting platform for those who love the thrill of lottery games. They offer a variety of lottery tickets for different games, giving users the chance to win big. The whole concept is appealing, especially for lottery enthusiasts looking to join a communal group where they can potentially improve their chances by pooling resources with other players.
With a straightforward commission rate of $2.77 per order, affiliates have a simple and clear way to earn. The cookie duration of 45 days ensures that if a visitor comes through your link and makes a purchase within that time frame, you’ll get credit for it. It's a solid opportunity for anyone with a knack for marketing lottery games or gambling-related content.
The big draw for this affiliate program is the combination of a potential regular payout and the group dynamics of lottery play. As you promote and engage with your audience, the thrill of potential winnings could mean increased orders, making it an appealing project for affiliate marketers looking to tap into the lottery market.
Join the Lucky Lotto Syndicate Affiliate Program
Commission Rate: 25% - 55% and CPA deals up to 550 Euros
Cookie Duration: 30 Days
V.Partners is a popular casino and betting operator. RevShare & CPA deals are available. Target markets: Europe and Canada.
Join the V.Partners Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 90 Days
Payout Threshold: $50
Elite Sports Betting is your go-to source for everything related to sports betting. They offer a range of features and insights to help bettors make informed decisions. From expert analysis to betting tips, this platform is packed with useful content. It's a resource that's well-loved by sports enthusiasts, making it a popular choice in the online sports betting community.
The affiliate program stands out with a solid 10% commission rate for each sale. That means, with the right promotion and marketing, you could earn some decent cash just for referring your audience! They also have a generous cookie duration of 90 days, so you don’t have to worry about immediate conversions—there’s plenty of time for interested customers to make their purchase.
While specific details on payouts or network affiliations aren't available, the potential to earn continues to grow as the sports betting market expands. Affiliates can benefit from a broad audience while sharing an experience that combines entertainment with potential profits—all thanks to Elite Sports Betting.
Join the Elite Sports Betting Affiliate Program
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Commission Rate: 5% Per Sale
Cookie Duration: Unknown
Affiliate Network: In-house
Payout Threshold: $50
888 Sports is a well-known name in the online sports betting space. They offer a wide range of betting options, including sports, casino games, and live betting experiences. With a solid reputation, they've built a large, dedicated customer base who trust them for their gambling needs.
The affiliate program is a great way to earn commissions while promoting a trusted brand in the betting world. You will earn a 5% commission on each sale you generate. Given the nature of sports betting, this can add up quickly, especially if you're driving in a good number of players making significant bets.
Although details like cookie duration and payout threshold aren't mentioned, affiliates typically benefit from their strong market presence and wide product offerings. With a variety of promotions and betting options, affiliates have plenty of opportunities to engage potential customers and earn that commission.
Join the 888 Sports Affiliate Program
Commission Rate: 75% Per Sale
Cookie Duration: 60 Days
The 'Profit Maximizer' affiliate program is all about making sales with a super attractive commission rate of 75% per sale. This means that if you're promoting their products effectively, you could see significant earnings. It's a great way for affiliate marketers to cash in, especially if they strategically choose high-value items to promote.
In their program, there's a cookie duration of 60 days. This gives visitors plenty of time to decide to make a purchase, which is advantageous for affiliates. The longer cookie duration means that if someone clicks on your link, you'll be credited for any sales they make within those two months after their visit.
The brand focuses on offering tools that genuinely help to maximize profits, which can resonate well with marketers looking for quality products to promote. Although details about approval requirements and payout thresholds can be hard to come by, the overall structure makes it sound appealing for anyone willing to put in the effort.
Join the Profit Maximizer Affiliate Program
Commission Rate: Up to £20 Per Sale
Cookie Duration: 45 Days
Affiliate Network: Paddy Power Affiliate Network
Payout Threshold: $50
Paddy Power is a well-known bookmaker in the UK, famous for its cheeky advertising and extensive betting options. They offer a wide range of products, including sports betting, casino games, poker, and virtual sports. With a vibrant brand personality, they've built a loyal customer base thanks to their competitive odds and innovative promotions.
The affiliate program is designed to be attractive for marketers, with earnings of up to £20 per sale. This can be quite lucrative considering the average player's lifetime value and the potential for multiple bets over time. Combine that with a competitive cookie duration of 45 days, and you've got an affiliate opportunity that can keep earning for quite a while.
Paddy Power's reputation for fun and engaging promotions adds value for affiliates looking to drive conversions. With a dynamic product lineup and the opportunity to earn commissions, it’s a solid choice for anyone looking to tap into the lucrative online betting market.
Join the Paddy Power (UK) Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the sports betting niche, you can trust our recommendations to help make it happen.
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