The Sports Betting industry is experiencing significant growth, with the global sports betting market expected to surpass $155 billion by 2024, growing at a compound annual growth rate (CAGR) of over 10% from 2020 to 2024 [source].
This guide covers our top 18 Sports Betting Affiliate Programs that can help you tap into this lucrative market. For each program, you'll get key details like:
Whether you're a seasoned affiliate marketer or just starting, this guide will equip you with the necessary insights to monetize your efforts effectively in the booming sports betting sector.
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Learn MoreIn a Hurry? Here Are the Best Sports Betting Affiliate Programs
We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: Up to 60% RevShare
Cookie Duration: 30 Days
Approval Requirements: Completed online application with valid personal and payment details; ownership of a functioning website, blog, or social media channel focused on gaming or esports content; acceptance of GG.Bet Affiliates terms and conditions; subject to verification and approval by the GG.Bet affiliate team
Affiliate Network: GG.Bet
Payout Threshold: $50
GG.Bet is an exciting platform primarily focused on esports betting and online gaming. With the booming popularity of esports, GG.Bet stands out by offering a wide array of markets, covering everything from popular games like Dota 2 and CS:GO to the latest gaming events. Gamers and bettors alike have flocked to GG.Bet for its user-friendly experience and extensive options, making it a go-to destination for esports enthusiasts.
The affiliate program at GG.Bet is enticing, allowing partners to earn up to 60% in revenue share. This impressive commission can truly maximize your earnings, especially considering that esports betting continues to attract a surge of interest. As your audience dives into the thrilling world of gaming and wagers on their favorite teams, your potential commission growth will follow suit. Plus, with a cookie duration of 30 days, every click can turn into a sale for a whole month!
For anyone looking to tap into the esports market while earning a generous commission, GG.Bet Affiliates is worth exploring. The blend of a passionate user base, strong brand popularity, and competitive rates makes it an attractive option for affiliate marketers ready to dive into the gaming world.
Join the GG.Bet Affiliates Affiliate Program
Commission Rate: 35% Recurring
Cookie Duration: Unknown
Approval Requirements: Active website or social media platform with sports or gambling-related content; operator must be at least 21 years old and based in a jurisdiction where FanDuel operates (e.g., US states with legal sports betting, Canada, UK); compliance with FanDuel’s affiliate marketing and advertising guidelines; submission of required legal and tax documentation (e.g., W-9/W-8BEN for US entities); final approval by the FanDuel affiliate management team
Affiliate Network: FanDuel Affiliate Program
Payout Threshold: $50
FanDuel is a major player in the online sports betting and fantasy sports arena. Launched in 2009, it has quickly become a go-to platform for sports enthusiasts looking to engage in fantasy leagues and place bets on their favorite sports events. The brand is popular among sports fans across the U.S. and offers an exciting user experience with various betting options and fantasy games.
The FanDuel affiliate program is enticing for marketers. With a 35% recurring commission rate, affiliates can earn substantial rewards by referring new players to the platform. Given the high stakes involved in sports betting, this is especially appealing. For example, if an average user wagers around $100 through an affiliate's referral, that could mean a significant commission payout over time, making it a lucrative opportunity.
Affiliates will appreciate the brand's strong reputation and wide recognition in the gaming community. With a thriving community of sports bettors and fantasy players, this program opens doors for those interested in promoting a fast-growing and dynamic online betting experience.
Join the FanDuel Affiliate Program
Commission Rate: 25% - 40% Recurring
Cookie Duration: Unknown
Affiliate Network: Impact
Payout Threshold: $50
DraftKings is a big player in the sports betting and daily fantasy sports space, known for revolutionizing how fans engage with their favorite sports. Launched in 2012, it quickly grew in popularity, offering a platform where users can actively compete in fantasy games or place bets on real sports events. This brand is synonymous with fun and thrilling experiences for millions of sports enthusiasts across the United States and beyond.
The affiliate program boasts commission rates between 25% and 40%, which can be quite lucrative for marketers. When you think about average player spending, even a small number of sign-ups can lead to substantial earnings. For instance, if a player wagers significantly, let’s say $100, affiliates could earn an impressive commission based on that initial transaction over time.
This program appeals to a wide variety of audiences, offering a chance to earn by promoting a brand that's constantly in the spotlight. With its extensive market reach and engaging platform, joining the DraftKings affiliate program gives marketers a great opportunity to monetize their traffic while promoting a well-trusted name in the sports world.
Join the DraftKings Affiliate Program
Commission Rate: 30% Per Sale
Cookie Duration: 180 Days
Approval Requirements: Applicants must be 18 years or older, own or manage a relevant website or player base, complete the online application including KYC (identity and address verification) and bank details; acceptance is at bet365’s affiliate team discretion and subject to local regulatory compliance.
Affiliate Network: bet365 Affiliates
Payout Threshold: $50
Bet365 is one of the biggest names in the online gambling industry. Founded in 2000, they offer a massive variety of sports betting, casino games, poker, and bingo. Their brand is recognized globally, attracting millions of customers with a reputation for reliability and an impressive selection of betting options.
The bet365 affiliate program is super appealing for marketers, offering a solid 30% commission on sales. This means if a customer bets $100 through your link, you could earn $30—pretty enticing, right? With an incredible cookie duration of 180 days, you also have a great chance of converting visits into commissions even if the customer doesn't bet immediately.
Bet365 partners with affiliates through their in-house network, providing useful tools and resources to help promote their offerings effectively. With gaming becoming more popular every year, their affiliate program is a great way to tap into a growing market while earning some solid income on the side.
Join the bet365 Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ZCode Partner Program
Payout Threshold: $50
The ZCode System is an intriguing platform for sports betting enthusiasts. It's built around a unique predictive model that helps users make informed decisions for various sports, including football, basketball, and baseball. The community aspect allows users to share insights and strategies, creating a vibrant environment for both new and seasoned bettors.
With a commission rate of 50% per sale, the ZCode affiliate program is definitely appealing for marketers. Given the nature of digital products like betting systems, you can expect decent conversions. While we don't have specific details on average order value, you can do the math based on typical sales ranges to estimate your commissions, which could be $100 or more for high-ticket items.
The 60-day cookie duration is pretty generous, giving affiliates a solid window to earn commissions from referred traffic. The ZCode community has garnered positive feedback, hinting at a loyal customer base, which can be great for driving consistent sales through your affiliate links.
Join the ZCode System Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: Income Access
Payout Threshold: $50
Betting Gods is a standout affiliate program in the sports betting niche, offering a range of premium tips and betting content that attracts both novices and experienced bettors. They provide insights and strategies from various successful tipsters, ensuring that their users have access to valuable information. Known for their reputation and following, Betting Gods has created a community where enthusiasts gather to enhance their betting knowledge and experiences.
The program offers an impressive 50% commission rate on every sale, which is quite generous in comparison to many similar platforms. While the average order value isn't highlighted, you can easily see that strong commissions are achievable, especially given the popularity of their products and services. With a solid 60-day cookie duration, affiliates have a great opportunity to earn money even if someone doesn’t purchase right away.
The Betting Gods affiliate program stands out for its potential for high earnings, especially for those who know how to leverage their audience effectively. With a dedicated following and a solid platform for engaging tipster services, joining this affiliate program could be a lucrative venture for marketers with an interest in sports betting.
Join the Betting Gods Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ClickBank
Payout Threshold: $50
The 5K Betting System is a popular program aimed at sports betting enthusiasts. It offers a structured approach to betting with low risks and has gained attention for helping people potentially boost their profits. The system is particularly appealing for those who are new to betting and are looking for strategies that work.
As an affiliate, you can earn a generous commission of 50% per sale, which is quite enticing. With the right marketing strategies, your commissions could add up quickly with each sale, especially if you target the right audience. The 5K Betting System also has a decent cookie duration of 60 days, meaning that referrals can lead to commissions even if customers take some time to decide.
With the rise of online sports betting, the market is definitely expanding. Affiliates have a chance to tap into this growing trend and offer a product that has proven to be beneficial for many. If you’re looking to promote something that not only has high earning potential but also aligns well with current betting interests, then the 5K Betting System might just be the perfect fit.
Join the 5K Betting System Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 14 Days
Affiliate Network: In-house affiliate program via Mahzooz website
Payout Threshold: $50
Mahzooz is an exciting platform that offers a unique online lottery experience. It allows players to buy tickets for both weekly draws and special events, like huge jackpot games. The vibe around Mahzooz is dynamic and engaging, making it popular among those who enjoy the thrill of lottery winnings. With so many people participating, it's quickly becoming a favorite in the online gambling community.
The affiliate program for Mahzooz is designed to reward those who help spread the word. Affiliates earn a solid 10% commission on every sale they drive, which can add up quickly based on the volume of ticket sales. For instance, if the average ticket price is around $5, your commission on each ticket sold would be about $0.50. If you generate a lot of sales, this can lead to some nice earnings!
Mahzooz aims to create a smooth experience for affiliates. With a 14-day cookie duration, your referrals will be tracked for two weeks, giving you a better chance to earn commissions. This makes it easier to maximize your earnings as players might remember to return for future draws. If you're looking for an engaging and potentially profitable affiliate program, Mahzooz checks a lot of boxes.
Join the Mahzooz Affiliate Program
Commission Rate: $9.79 Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Marriott Hotels is a well-known name in the hospitality industry, boasting a vast portfolio of properties across the globe. From luxurious resorts to budget-friendly accommodations, Marriott offers options that cater to a broad range of travelers. With their focus on providing excellent service and comfy stays, it’s no wonder they've built a strong reputation over the years.
The Marriott Hotels affiliate program provides affiliates with a solid commission rate of $9.79 per sale. This is a decent opportunity considering the travel industry can have high average order values. When you combine this commission rate with the potential number of bookings, you could see some nice returns, especially during peak travel seasons.
Affiliates can take advantage of a cookie duration of 30 days to maximize their chances of earning commissions. By promoting Marriott's wide array of hotels and services, you can cater to both leisure and business travelers alike, making it a versatile program for various audiences.
Join the Marriott Hotels Affiliate Program
Commission Rate: $25.60 Per Order
Cookie Duration: 45 Days
Affiliate Network: Ladbrokes Affiliate Network
Payout Threshold: $50
Ladbrokes is a well-known name in the betting and gaming industry, having been around since the 1880s. They offer a wide variety of betting options including sports betting, live casino games, and online poker. Their strong brand reputation and long-standing history make them a go-to for anyone interested in placing bets, whether for sports or casino games.
The affiliate program offers a solid commission rate of $25.60 per order. This can lead to attractive earnings, especially if the average order value is favorable, meaning affiliates can earn a decent income if their traffic translates into orders. With its extensive range of services, Ladbrokes continues to be a top choice for both beginners and seasoned bettors.
With a cookie duration of 45 days, affiliates have ample time to earn their commission from any potential customer leads. As an affiliate marketing opportunity, promoting Ladbrokes could be a win-win for those looking to monetize their platforms in the gaming space.
Join the Ladbrokes Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: $36.73 Per Order
Cookie Duration: 45 Days
Approval Requirements: Applicants must provide a live, fully functional website or app with relevant sports or gambling content; comply with William Hill Affiliates Terms & Conditions (including age-18+ requirement, prohibition of promotion in restricted jurisdictions and prohibited marketing methods); and be based in a territory where William Hill is licensed.
Affiliate Network: Digital Fuel
Payout Threshold: $50
William Hill is a legendary name in the world of sports betting and gambling, having established itself since 1934. With a strong reputation, the brand offers various betting options, including sports betting, casino games, poker, and more. It appeals to enthusiasts looking for a reliable and exciting way to wager on their favorite sports events and enjoy casino-style games.
As for the affiliate program, it features a decent commission rate of $36.73 per order. This could be quite attractive for affiliates, especially considering the average order value often found in online gambling. It means that for each successful referral, affiliates can expect a solid payout that can significantly add up over time.
The program enjoys a cookie duration of 45 days, allowing you to earn commissions on orders made within that window. This is a great setup if you're looking to promote a trusted brand like William Hill, as it can boost your chances of making commissions while giving potential players enough time to decide to sign up and place their bets.
Join the William Hill Affiliate Program
Commission Rate: 0% Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Yahoo! is a well-known name in the digital world, offering a wide range of services, from search and email to news and entertainment. As part of its diverse portfolio, Yahoo! also has an affiliate program that lets you earn commissions for driving traffic and sales to its various offerings. Whether you're promoting its advertising services or related features, there are plenty of opportunities to engage your audience.
Despite the 0% commission rate per sale, the cookie duration of 30 days means you can still benefit from any potential leads you generate. This gives your recommendations some staying power, as you could possibly earn commissions on purchases made during that time. Yahoo's brand recognition and heritage provide a solid foundation for marketers to introduce products to their audience.
While specific details about approval requirements and payout thresholds aren't readily available, partnering with a widely recognized brand like Yahoo! can lend credibility to your own marketing efforts. Having a reliable affiliate program can be an important asset, especially considering the large user base Yahoo! maintains across different platforms.
Join the Yahoo! Affiliate Program Affiliate Program
Commission Rate: $2.77 Per Order
Cookie Duration: 45 Days
Payout Threshold: $50
The Lucky Lotto Syndicate knows how to keep things exciting. It's a fresh take on the lottery, pooling together players to maximize their chances of winning big. By bringing together a group of members, they offer the thrill of lottery gaming without breaking the bank. This makes it attractive for those eager to try their luck, especially in a community-focused setting.
Affiliates can tap into this growing trend with a commission rate of $2.77 per order. Every little win adds up, especially considering the community aspect can create a higher volume of ticket sales. Plus, with a generous cookie duration of 45 days, affiliates have ample time to make those conversions.
The Lucky Lotto Syndicate stands out not just for the potential winnings, but also for their approach to volume play. It’s a fun and engaging way to involve more people in the lottery experience, and as an affiliate, you join in on the excitement. It’s all about teamwork and shared aspirations for hitting that life-changing jackpot.
Join the Lucky Lotto Syndicate Affiliate Program
Commission Rate: 25% - 55% and CPA deals up to 550 Euros
Cookie Duration: 30 Days
V.Partners is a popular casino and betting operator. RevShare & CPA deals are available. Target markets: Europe and Canada.
Join the V.Partners Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 90 Days
Payout Threshold: $50
Elite Sports Betting caters to the growing community of sports bettors with a solid range of expert insights, betting strategies, and tips. They provide comprehensive coverage of various sports, focusing on enhancing the betting experience for both new and seasoned players. With the rise of online sports betting, they've positioned themselves as a trusted source of information that attracts a lot of visitors.
The affiliate program offers a commission rate of 10% per sale. Given the competitive nature of the sports betting niche, affiliates can tap into a lucrative market. Assuming the average order value in this industry might hover around $100, affiliates can potentially earn around $10 for each sale, making it an appealing option for marketers.
Affiliates have a cookie duration of 90 days. This means if someone follows your link and makes a purchase within that time, you'll earn credit for the sale. Overall, this program is designed to help affiliates monetize their traffic effectively while diversifying their revenue streams in the sports betting space.
Join the Elite Sports Betting Affiliate Program
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Commission Rate: 5% Per Sale
Cookie Duration: Unknown
Affiliate Network: In-house
Payout Threshold: $50
888 Sports is a well-known name in the online sports betting industry, attracting a variety of sports enthusiasts. They offer a wide range of betting options across many sports, including soccer, basketball, and tennis, plus casino games for those who enjoy gaming on the side. With a solid reputation for reliability, 888 Sports makes it easy for users to place bets and access promotions.
Their affiliate program is designed with an attractive 5% commission per sale, which can add up quickly, especially given the brand's popularity and customer loyalty. While the average order value isn't specified, if you think about frequent wagers and various betting events, you can potentially make a decent income through their program.
Affiliates benefit from promoting a brand that is trusted and established in the market. With 888 Sports' extensive advertising and promotional strategies, you’ll have plenty of opportunities to drive conversions. This makes it a tempting choice for affiliates looking to tap into the sports betting niche.
Join the 888 Sports Affiliate Program
Commission Rate: 75% Per Sale
Cookie Duration: 60 Days
The 'Profit Maximizer' affiliate program is designed for those looking to earn some serious cash through sales. With a hefty commission rate of 75% per sale, affiliates have a great opportunity to maximize their earnings. This means that if an affiliate drives a sale worth $100, they'll earn a whopping $75 in commission. It's an impressive figure that makes promoting 'Profit Maximizer' really appealing.
Though the specific details about approval requirements, affiliate network, and payout threshold weren’t clear, the 60-day cookie duration gives affiliates ample time to cash in on their leads. This extended window means that even if potential customers take a while to decide, affiliates can still score some commissions if those customers return to make a purchase.
Commission Rate: Up to £20 Per Sale
Cookie Duration: 45 Days
Affiliate Network: Paddy Power Affiliate Network
Payout Threshold: $50
Paddy Power is a popular name in the UK betting scene, known for its fun and engaging approach to sports betting. They offer a variety of gambling options, including sports betting, casino games, and poker. With a user-friendly platform and a strong brand presence, Paddy Power appeals to both novice and seasoned bettors. Their cheeky marketing style sets them apart, drawing attention from sports fans everywhere.
The affiliate program offers a competitive commission rate of up to £20 per sale, making it a decent option for marketers looking to monetize their content. Given the average gaming enthusiasm and spending habits in the betting market, you can expect solid returns on your efforts. Plus, with a cookie duration of 45 days, you have ample time to earn your commission on referred players, even if they take a little while to decide.
Paddy Power's platform is backed by innovative features and promotions that attract a loyal customer base. With a focus on customer experience and a wide range of betting options, you can find fans who spread the word and engage with their offerings frequently. This makes their affiliate program a great opportunity for marketers interested in the gambling niche!
Join the Paddy Power (UK) Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the sports betting niche, you can trust our recommendations to help make it happen.
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