The Sports Betting industry is experiencing explosive growth, with a projected market size of $203 billion by 2027, expanding at a compound annual growth rate (CAGR) of 11.5% from 2020 to 2027 source. This surge presents immense opportunities for affiliate marketers looking to tap into this lucrative market.
This guide explores our top 18 Sports Betting Affiliate Programs that can help you monetize your audience effectively. For each program, you’ll discover essential details like:
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Learn MoreIn a Hurry? Here Are the Best Sports Betting Affiliate Programs
We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: Up to 60% RevShare
Cookie Duration: 30 Days
Approval Requirements: Completed online application with valid personal and payment details; ownership of a functioning website, blog, or social media channel focused on gaming or esports content; acceptance of GG.Bet Affiliates terms and conditions; subject to verification and approval by the GG.Bet affiliate team
Affiliate Network: GG.Bet
Payout Threshold: $50
GG.Bet is a dynamic online betting platform that caters primarily to esports enthusiasts and sports fans alike. Launched to capitalize on the booming world of competitive gaming, GG.Bet offers bets on a wide range of esports titles, including Dota 2, CS:GO, and League of Legends, as well as traditional sports events.
The affiliate program at GG.Bet is designed to attract a variety of marketers, offering a commission rate of up to 60% RevShare. This can lead to substantial earnings, especially if affiliates are promoting to an audience that's passionate about gaming and sports betting. The 30-day cookie duration ensures that affiliates have ample time to convert potential customers.
While some payout details are still unknown, the appeal of GG.Bet lies in its strong brand presence in the esports betting scene. By promoting GG.Bet, affiliates gain access to a vibrant and engaged community, potentially increasing their earnings through consistent and passionate player engagement.
Join the GG.Bet Affiliates Affiliate Program
Commission Rate: 35% Recurring
Cookie Duration: Unknown
Approval Requirements: Active website or social media platform with sports or gambling-related content; operator must be at least 21 years old and based in a jurisdiction where FanDuel operates (e.g., US states with legal sports betting, Canada, UK); compliance with FanDuel’s affiliate marketing and advertising guidelines; submission of required legal and tax documentation (e.g., W-9/W-8BEN for US entities); final approval by the FanDuel affiliate management team
Affiliate Network: FanDuel Affiliate Program
Payout Threshold: $50
FanDuel is a well-known sports betting and daily fantasy sports platform that took off in the U.S., quickly becoming a major player since its launch in 2009. They've created a fun and exciting environment for sports fans to engage by offering a range of betting options, from live sports betting to fantasy leagues. Their reputation for user-friendly interfaces and a wide array of betting opportunities attracts millions of customers.
The affiliate program offers a solid 35% commission on recurring revenue, which means if you're driving traffic to their platform, the earnings can add up quickly. Since FanDuel has built a loyal customer base, generating repeat business can lead to a healthy stream of income for affiliates. Plus, given the popularity of sports betting, the audience is ready to place bets more frequently.
Working with FanDuel can be a great opportunity for those looking to get into sports betting affiliate marketing. With their strong brand presence and commitment to customer satisfaction, affiliates can feel confident promoting their services. If you're targeting sports enthusiasts or bettors, teaming up with FanDuel is definitely worth considering.
Join the FanDuel Affiliate Program
Commission Rate: 25% - 40% Recurring
Cookie Duration: Unknown
Affiliate Network: Impact
Payout Threshold: $50
DraftKings is a major player in the online gaming world, mainly focusing on fantasy sports and sports betting. Founded in 2012, it has quickly built a reputation as a go-to platform for sports enthusiasts. With a wide range of offerings, from daily fantasy contests to traditional sports betting, DraftKings attracts a diverse customer base, making it an exciting brand to promote.
For affiliates, the DraftKings program promises a solid commission structure, with rates ranging from 25% to 40% on recurring payments. This means that if you successfully convert new customers, you'll benefit from ongoing earnings as they place bets or join fantasy leagues. Given the growing popularity of sports betting, this could translate to significant earnings.
While specific details like cookie duration and approval requirements remain unclear, DraftKings' traffic and established presence in the market provide a strong incentive for affiliates. Gamblers and sports fans are actively looking for reliable platforms, and DraftKings fits the bill perfectly. Plus, with a reputable brand like this, affiliates can confidently promote in a passionate industry.
Join the DraftKings Affiliate Program
Commission Rate: 30% Per Sale
Cookie Duration: 180 Days
Approval Requirements: Applicants must be 18 years or older, own or manage a relevant website or player base, complete the online application including KYC (identity and address verification) and bank details; acceptance is at bet365’s affiliate team discretion and subject to local regulatory compliance.
Affiliate Network: bet365 Affiliates
Payout Threshold: $50
Bet365 is one of the largest online gambling companies in the world, known for its comprehensive sportsbook and exciting casino offerings. Their platform draws in millions of users with diverse sports betting options, including football, basketball, and racing. They also feature a variety of live casino games, which makes it a go-to spot for both casual players and serious gamblers.
Affiliates can take advantage of a robust commission rate of 30% per sale. This means that if an average customer bets big, your earnings can really add up. While the average order values aren't explicitly listed, the competitive nature of the gambling industry suggests that players often wager substantial amounts, making your potential commissions quite lucrative.
Bet365's cookie duration is impressive at 180 days, so any referrals you send their way will have plenty of time to convert. It's also a well-established brand, so promoting Bet365 can feel like a win-win, as you're endorsing a name that many people already trust and love.
Join the bet365 Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ZCode Partner Program
Payout Threshold: $50
The ZCode System is all about empowering sports bettors with powerful analytics and predictions. It provides tools and insights to help users make informed bets across various sports including football, basketball, baseball, and more. This system is built on advanced algorithms and is backed by a supportive community where users can share tips and strategies.
A prime feature of the ZCode System is its comprehensive coverage of sports statistics and trends, making it a go-to for both beginner and experienced bettors. The brand is well-known among sports betting enthusiasts for its reliability and consistent updates, providing a significant edge to its user base. With the potential for users to place smarter bets, it bolsters ZCode's reputation as a leading service in the betting community.
Affiliates participating in the program can earn a solid 50% commission on each sale, thanks to the strong demand for the ZCode System's offerings. With sports betting gaining popularity, driving traffic to this program can lead to substantial earnings for affiliates who actively promote it.
Join the ZCode System Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: Income Access
Payout Threshold: $50
Betting Gods is a unique platform in the sports betting niche, offering a range of expert tipsters who provide premium betting advice across various sports. They've built quite the reputation, thanks to their proven track record of helping bettors maximize their winnings through informed strategies. It’s a solid choice for anyone looking to boost their betting game.
The affiliate program stands out with an enticing commission rate of 50% per sale, making it financially rewarding for partners who can drive traffic. With a cookie duration of 60 days, you’ll have ample time to capture leads and make a sale. This combination could mean significant earnings, especially if you target the right audience keen on betting.
Betting Gods also boasts a range of products which often appeals to a wide audience — from casual bettors to serious gamblers. Their community engagement and expert content create a trustworthy environment, promoting regular purchases. For anyone looking to break into the affiliate marketing scene, this program offers a great opportunity to partner with a well-known brand in the betting world.
Join the Betting Gods Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ClickBank
Payout Threshold: $50
The 5K Betting System is a unique affiliate program that specializes in sports betting strategies and insightful tips. They cater to a wide audience, from novice bettors looking to learn the ropes to seasoned pros aiming to refine their game. This program positions itself well in the rapidly growing world of online sports betting, attracting attention with its appealing offers and community support.
For affiliates, the 50% commission rate is tempting, especially when factoring in the potential earnings from each sale. With an average order value that many programs track, you can calculate your average commission to give a better idea of what to expect. Plus, the 60-day cookie duration ensures you still get credit for referrals long after the initial click.
Being in a space that sees increasing interest means there's a good chance to make some solid earnings through the 5K Betting System program. While detailed payout thresholds and approval requirements weren't readily available, the program has a reputation for being accessible to motivated marketers eager to share their insights about betting strategies.
Join the 5K Betting System Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 14 Days
Affiliate Network: In-house affiliate program via Mahzooz website
Payout Threshold: $50
Mahzooz is an exciting online platform that's transforming how people engage with lottery gaming. Founded to create a fun and seamless experience, Mahzooz offers various lottery draws where participants can win substantial cash prizes. They are particularly popular because of their mobile-friendly platform, making it easy for users to join in from anywhere.
With a commission rate of 10% per sale, Mahzooz can be an appealing option for affiliates looking to earn some extra cash. Although the average order value wasn’t specified, the chance to earn a significant commission on lottery ticket sales can be enticing given the potential for large jackpots. Also, with a cookie duration of 14 days, affiliates can encourage return visits and capitalize on their referrals.
The brand’s reputation is built on trust and player satisfaction, making it an attractive affiliate option for marketers. Anyone promoting Mahzooz can tap into a growing community of lottery enthusiasts, driving engagement and transactions through various promotional strategies.
Join the Mahzooz Affiliate Program
Commission Rate: $9.79 Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Marriott Hotels is a major player in the hospitality industry, known for its extensive network of hotels and resorts around the globe. Offering a variety of accommodations, from luxury suites to budget-friendly stays, Marriott caters to both leisure and business travelers. With over 7,000 properties worldwide, it’s a brand many people recognize and trust.
The Marriott affiliate program is an appealing option for marketers, offering a solid commission rate of $9.79 per sale. Given that the average order value for hotel bookings tends to be quite high—often ranging from hundreds to thousands of dollars—affiliates can potentially earn a nice chunk of change from each booking. This can lead to some lucrative commissions when paired with regular promotional efforts.
Marriott's affiliate program typically features a 30-day cookie duration, ensuring that you get credited for bookings made within a month of a user's click. While the approval process details and payout thresholds are generally unclear, it's worth noting that Marriott’s strong brand reputation can help drive traffic and conversions to your affiliate links.
Join the Marriott Hotels Affiliate Program
Commission Rate: $25.60 Per Order
Cookie Duration: 45 Days
Affiliate Network: Ladbrokes Affiliate Network
Payout Threshold: $50
Ladbrokes has been making waves in the betting world since way back in 1886. Known for its extensive range of betting options, including sports, casino games, and poker, it's a go-to for punters in the UK and beyond. The brand’s popularity stems from its user-friendly platform and solid reputation, making it an appealing choice for both new and seasoned bettors.
When it comes to their affiliate program, the commission rate stands at $25.60 per order. This can stack up nicely, especially for affiliates who draw in higher-volume customers. The cookie duration of 45 days gives you a solid window to earn commissions on referred orders, which means more chances to cash in.
Ladbrokes is part of a highly competitive market and offers a trusted platform to work with. Affiliates can expect to engage potential players who are eager to explore the online gambling space, boosting both visibility and earnings without much hassle.
Join the Ladbrokes Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: $36.73 Per Order
Cookie Duration: 45 Days
Approval Requirements: Applicants must provide a live, fully functional website or app with relevant sports or gambling content; comply with William Hill Affiliates Terms & Conditions (including age-18+ requirement, prohibition of promotion in restricted jurisdictions and prohibited marketing methods); and be based in a territory where William Hill is licensed.
Affiliate Network: Digital Fuel
Payout Threshold: $50
William Hill is a well-known name in the sports betting and gambling world. Established in 1934, they have built a strong reputation over the decades. Known for their robust online platform, they offer a wide variety of betting options, including sports, casino games, poker, and more. Their live betting features keep users engaged, making it a popular choice among bettors.
Affiliates partnering with William Hill will benefit from a commission rate of $36.73 per order. This could add up nicely depending on the order volume. With their vast customer base and established brand recognition, promoting William Hill could lead to great earning potential. The cookie duration of 45 days allows for a solid window to track conversions, giving affiliates a bit more leeway.
While specific details about approval requirements and payout thresholds weren't found, the opportunity to earn based on a well-regarded gaming platform makes it a tempting choice for affiliates. It's all about getting in front of the right audience, and with William Hill’s expansive product offerings, there’s plenty to talk about!
Join the William Hill Affiliate Program
Commission Rate: 0% Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Yahoo! has been a major player in the digital space since its inception in 1994. Known primarily as a web portal and search engine, Yahoo! also offers a variety of services including email, news, finance, and entertainment. Their affiliate program provides opportunities for marketers to promote these digital services and earn commissions on referrals.
While the commission rate stands at 0% per sale, Yahoo!’s massive audience can make it worthwhile. The conversions may come from driving traffic to their premium membership options or advertisements within their vast network. Since it’s all about volume, marketers might find success in focusing on Yahoo!'s diverse offerings to pull in a wide range of users.
With a cookie duration of 30 days, there’s plenty of time for visitors to check out what Yahoo! has to offer. Even though specifics about approval requirements, affiliate network, and payout thresholds weren’t easy to pin down, Yahoo!’s established reputation could help seal the deal for many affiliates looking to tap into a well-known platform.
Join the Yahoo! Affiliate Program Affiliate Program
Commission Rate: $2.77 Per Order
Cookie Duration: 45 Days
Payout Threshold: $50
The Lucky Lotto Syndicate is a fun and exciting chance for people to indulge in lotteries without having to play solo. This program taps into the thrill of winning big by letting members join forces in buying lottery tickets. It’s all about sharing the excitement and increasing the odds of hitting the jackpot together!
With a commission rate of $2.77 per order, affiliates can earn a decent slice off each ticket sale! That means if you promote the syndicate effectively, your earnings could add up quickly, especially if you're bringing in multiple orders. It’s geared for those who believe in luck and want to boost their bank accounts while sharing that luck with others.
Affiliates can weave a captivating story around the community aspect of playing the lottery as a group. But aside from the thrill, promoting the Lucky Lotto Syndicate lets you connect with an enthusiastic crowd ready to chase their dreams of winning big prizes. This program is all about spreading hope and letting people be part of something bigger.
Join the Lucky Lotto Syndicate Affiliate Program
Commission Rate: 25% - 55% and CPA deals up to 550 Euros
Cookie Duration: 30 Days
V.Partners is a popular casino and betting operator. RevShare & CPA deals are available. Target markets: Europe and Canada.
Join the V.Partners Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 90 Days
Payout Threshold: $50
Elite Sports Betting is a hub for those looking to dive into the world of sports betting. They provide valuable insights, tips, and guides related to betting on various sports events. Whether someone is a seasoned bettor or just getting started, this platform offers a wealth of information to help them navigate their betting journey.
The program offers a 10% commission on sales, making it an attractive option for affiliates. While the average order value isn't specified, with a 10% commission, even a modest sale could provide a decent payout. Plus, the generous 90-day cookie duration allows affiliates plenty of time to earn commissions on customer purchases.
While details on approval requirements, affiliate network, and payout threshold aren’t available, sports betting is a dynamic market. Affiliates can benefit from targeting a diverse and passionate audience that keeps returning for their betting needs. This makes promoting Elite Sports Betting a promising opportunity for earning commissions.
Join the Elite Sports Betting Affiliate Program
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Commission Rate: 5% Per Sale
Cookie Duration: Unknown
Affiliate Network: In-house
Payout Threshold: $50
888 Sports is a leading name in the online betting game, known for its diverse sportsbook offering. With comprehensive coverage of major sports events, users can bet on everything from football to tennis, ensuring a thrilling experience for sports enthusiasts. Their platform is designed to attract both casual players and seasoned bettors, enhancing their customer engagement through various promotional offers.
As an affiliate partner, you'll earn a commission of 5% per sale, which can nestle nicely into your earnings, especially if you introduce new customers to their platform. The sports betting market is hot, so affiliates have the opportunity to tap into a lucrative audience. If the average customer stakes are statistically significant, the potential for solid commissions grows along with this dynamic niche.
With a growing global footprint, 888 Sports presents a unique offering that combines gambling with entertainment. Affiliates interested in promoting their program may find the vibrant sports community around 888 Sports easy to engage. Their reputation for reliability in transactions and user experience can foster strong affiliate relationships for long-term success.
Join the 888 Sports Affiliate Program
Commission Rate: 75% Per Sale
Cookie Duration: 60 Days
Profit Maximizer is all about empowering individuals to boost their online income through affiliate marketing. The program focuses on various digital marketing tools and strategies designed to help affiliates maximize their profits with ease. They offer a straightforward approach that appeals to both newbies and experienced marketers looking to scale their businesses.
What sets Profit Maximizer apart is its attractive commission structure, providing a whopping 75% per sale. With such a high percentage, it's tailored for affiliates who want to earn significant returns on their marketing efforts. Whether you're blogging, sending newsletters, or utilizing social media, this program recognizes the hard work affiliates put in.
In terms of cookie duration, you have a generous 60 days to earn from your referrals, which is a great time frame to capture potential customers. Since the Profit Maximizer brand is focused on helping others succeed, its affiliate program aligns perfectly with that mission, setting the stage for motivated affiliates to thrive.
Join the Profit Maximizer Affiliate Program
Commission Rate: Up to £20 Per Sale
Cookie Duration: 45 Days
Affiliate Network: Paddy Power Affiliate Network
Payout Threshold: $50
Paddy Power is a well-known name in the betting and gaming industry, especially popular in the UK and Ireland. Since its founding in 1988, it has made a name for itself with a fun, cheeky approach to sports betting and a wide range of products, including sports betting, poker, and casino games. Their engaging marketing campaigns and colorful brand personality have attracted a loyal customer base that loves to have a flutter.
When it comes to their affiliate program, you can earn up to £20 per sale, which is pretty enticing if you're promoting their various products. With a cookie duration of 45 days, you have a decent time frame to benefit from referrals. It means if someone clicks your link, you could still earn commission even if they come back later to place a bet.
Being a part of their affiliate program gives you an opportunity to work with a trusted brand that's recognized for its reliability and customer satisfaction. Plus, Paddy Power often releases promotions that you can leverage to boost your marketing efforts. With such a vibrant market and a strong reputation, promoting Paddy Power is a fun venture in the affiliate marketing space.
Join the Paddy Power (UK) Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the sports betting niche, you can trust our recommendations to help make it happen.
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