The Survival industry is experiencing significant growth, with the global survival gear market projected to reach $2.4 billion by 2027, growing at a CAGR of 7.5% from 2020 to 2027 [source]. This burgeoning market presents a unique monetization opportunity through survival affiliate programs, attracting both seasoned enthusiasts and newcomers alike.
This guide covers our top 25 Survival Affiliate Programs. For each program, you'll get key details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
Get ready to harness the potential of this thriving industry and start your journey toward successful affiliate marketing!
Blade City Inc is your go-to spot for all things related to knives and edged tools. They have a wide range of products including pocket knives, fixed blade knives, and even some unique collectibles. This brand has earned a solid reputation among knife enthusiasts, making it a popular choice for both casual buyers and serious collectors.
The affiliate program offers great earning potential with commission rates between 8% to 12%. This means if you drive sales of an item averaging $100, you could earn anywhere from $8 to $12 for each sale! With a cookie duration of 28 days, you have plenty of time to earn commissions from your referrals.
If you're an affiliate partner, you’ll love the variety Blade City offers. The products appeal to outdoor lovers, survivalists, and hobbyists alike, ensuring there's something for everyone. Their strong customer base and reputation for quality make promoting their affiliate program a rewarding venture.
Imalent is known for its high-performance flashlights and lighting products targeted at outdoor enthusiasts and professionals alike. The brand offers an impressive range of innovative and durable lighting solutions, such as tactical flashlights, LED headlights, and portable lanterns. As a trusted name in the industry, Imalent caters to adventurers, photographers, and those needing reliable lighting in various situations.
The affiliate program comes with a solid 10% commission on each sale, which can add up nicely, especially with the growing demand for outdoor gear. Depending on your audience, the average order value can be significant, translating to a decent commission based on that 10% rate. This makes promoting Imalent products not only rewarding but also a great addition to any outdoor or tech-focused affiliate site.
Imalent's popularity continues to rise thanks to the combination of quality products and satisfied customers, making their affiliate program an attractive opportunity. The impressive cookie duration of 90 days means that you can earn commissions from referrals who take their time before making a purchase, further increasing your earning potential. With the brand’s commitment to quality and performance, it's an appealing choice for both affiliates and customers looking for reliable lighting solutions.
Leatherman is renowned for its innovative multi-tools and outdoor gear, having made a name for itself since its founding in 1983. The brand is synonymous with quality, making it a go-to choice for DIY enthusiasts, outdoor adventurers, and everyday carry advocates. With products ranging from compact tools to more robust options that combine multiple functionalities, Leatherman has something for nearly everyone.
The appeal of Leatherman products lies not only in their versatility but also in their durability. The company prides itself on excess quality, often inviting customers to make Leatherman tools their companions on outdoor adventures or practical daily tasks. With an average order value that typically hovers around $60, affiliates can earn a commission of about $4.80 for every sale they drive, given the 8% commission rate.
As part of Leatherman’s affiliate program, marketers benefit from a cookie duration of 30 days, allowing ample time for potential customers to make their purchases. With a trusted brand like Leatherman behind you, promoting their products feels intuitive and can yield decent commissions, especially as more consumers seek out reliable and multifaceted tools.
Approval Requirements: Applicants must have a website, blog, or social media channels with quality, original content focused on the outdoor lifestyle (hunting, fishing, camping, boating, shooting sports, nature, wildlife). Must provide website URLs and traffic sources. Coupon, loyalty, or deal-only sites are not accepted. Applicants must be based in the U.S. or Canada.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Bass Pro Shops is a popular destination for outdoor enthusiasts, specializing in hunting, fishing, and camping gear. Founded in 1971, they offer a vast selection of high-quality products, including fishing rods, rifles, camping tents, and hiking boots. Their brick-and-mortar stores are massive, often featuring aquariums and rustic decor, making them a favorite stopping spot for families and outdoor lovers alike.
The brand is well-known for its commitment to conservation and outdoor education, creating a loyal customer base that often seeks out their sales both online and in-store. With their affiliate program offering commissions between 0.8% and 5.6%, affiliates can get a decent slice of the pie. For instance, if you nab a sale from a $100 order, you could earn anywhere from 80 cents to $5.60!
Bass Pro Shops also has a solid average order value that can help boost your overall commissions. Their diverse array of products, combined with seasonal promotions and a 7-day cookie duration, makes it a tempting option for anyone with a relevant audience. Affiliates can engage with a brand that not only values quality merchandise but is also seen as a staple in the outdoors community.
ReadyWise INC. is a company that specializes in providing high-quality freeze-dried food and emergency preparedness meals. Their products are perfect for camping, hiking, or any situation where you might need quick, nutritious meals. Customers trust ReadyWise for their long shelf life and great taste, making them a go-to brand for outdoor enthusiasts and those building emergency food supplies.
The ReadyWise affiliate program offers a 10% commission on all sales, which is a sweet deal, especially if you consider the average order value in the emergency food niche. If a customer spends $100, for example, you could earn a commission of $10 for just one sale. This makes promoting their products pretty lucrative!
With a cookie duration of 120 days, you have plenty of time for your referrals to convert. This allows your audience to consider the purchase more thoroughly. It’s a great opportunity for bloggers and marketers focusing on outdoor activities, survival prep, or even family-focused content!
Bushcraftshop is your go-to spot for all things bushcraft and survival. They offer a solid range of products, from knives and outdoor gear to gadgets and camping essentials. Whether you’re a seasoned outdoorsman or just getting into bushcrafting, there's something for everyone in their collection.
Their brand has gained quite a following among outdoor enthusiasts, making it an attractive option for affiliate marketers. With folks always looking for reliable gear, promoting Bushcraftshop can lead to some great sales opportunities. Plus, their commitment to quality products means customers keep coming back for more.
An exciting feature of the Bushcraftshop affiliate program is the commission rate of 7% on sales. For those promoting high-ticket items, that can really add up. Overall, it's a solid program for anyone passionate about the outdoors and looking to earn some extra cash through affiliate marketing.
Top-armyshop is your go-to spot for military gear, tactical clothing, and outdoor equipment. They carry everything from combat boots to survival kits, all designed for those who demand rugged performance. Their extensive catalog makes it easy for anyone—be it military personnel, security professionals, or outdoor enthusiasts—to find what they need.
With a solid 7% commission rate that gives you a nice slice of the selling pie, Top-armyshop definitely has the potential to boost your income. Given the niche market for military and tactical gear, the average order value can vary, but consider that many tactical items tend to be higher priced, meaning your commissions could stack up quickly.
Plus, with a cookie duration of 7 days, you have a full week for customers to make their purchases after clicking your affiliate link. This short window keeps things moving, offering faster commissions while your audience explores Top-armyshop's rugged and practical offerings.
Hooyman is all about providing the best outdoor gear for tree care and other tools you might need for your next adventure. They offer a range of innovative products, including saws, pruners, and other specialized equipment geared toward outdoor enthusiasts and professionals alike. With a reputation for quality, Hooyman is a go-to brand for anyone looking to tackle their outdoor projects efficiently.
When you partner with Hooyman’s affiliate program, you'll earn a 7% commission on each sale you help generate. That's not too shabby, especially when combined with their average order value that can often exceed standard prices in the market. This means that with some good marketing, your earnings can add up quickly without a ton of extra effort.
The brand carries a strong identity in the outdoor community, mainly due to its commitment to durable and effective tools. So if you're targeting markets like gardeners, landscape professionals, or even those who simply love to enjoy the great outdoors, Hooyman’s affiliate program has a solid appeal and backing to support your promotion efforts.
Treedom UK is an innovative company dedicated to reforestation and sustainable development. They allow individuals and businesses to plant trees globally while tracking their impact. With climate change being a pressing issue, Treedom promotes not just the planting of trees, but also supports local communities, making it a win-win situation.
The platform stands out offering a unique gifting experience, where people can gift trees to loved ones. With a diverse range of trees to choose from, customers can select species that are native to various environments. This eco-friendly initiative attracts an audience that cares about the planet, making it a hot topic and an actively engaged community.
Treedom's affiliate program is designed to benefit eco-conscious marketers looking to promote sustainability. While specific commission rates are currently unclear, the generous 30-day cookie duration means you have ample time to convert potential customers. It's a great opportunity to earn rewards while helping the planet!
Concealment Express is a go-to brand for anyone looking to blend concealment with everyday fashion. They offer a range of stylish and functional concealed carry clothing, including shirts, jackets, and other apparel designed for comfort and utility. Their unique designs make it easy to carry firearms safely while still looking good, appealing to both casual and serious gun owners.
The brand is known for its strong customer engagement and solid reputation in the concealed carry community. With a commission rate of 12.5% per sale, affiliates can earn a significant return on their promotional efforts. If their average order value falls in the range of a few hundred dollars, this means affiliate marketers can potentially earn a good chunk of change per sale, making it a lucrative opportunity.
Additionally, Concealment Express has a cookie duration of 30 days, which is decent for the affiliate space. While specific details about their affiliate network or payout threshold are not mentioned, the program has qualities that suggest it is favorable for marketers looking to work with a recognized brand in the concealed carry niche.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Schrade is a well-known brand in the knife and outdoor tools market, famous for delivering high-quality products that cater to outdoor enthusiasts, survivalists, and everyday users. Founded in the early 20th century, Schrade has built a reputation for offering durable knives, multitools, and accessories designed for performance and reliability.
Among their offerings, you'll find a wide range of knives, from tactical to traditional pocket models. Schrade's products often appeal to a diverse customer base, including hunters, campers, and collectors, who appreciate functional and well-crafted tools. Their commitment to quality ensures they have a loyal following, making their affiliate program interesting for marketers aiming to tap into this dedicated community.
With a 7% commission on sales, affiliates can earn money on each successful referral. If the average order value is around $100, for instance, you could expect to pocket approximately $7 per sale. Plus, the 30-day cookie duration is solid, allowing affiliates ample time to convert potential buyers who click through their links.
Pelican Products is a well-respected brand known for its rugged and reliable cases and coolers. Founded in 1976, Pelican has gained a reputation for designing products that can withstand the toughest conditions, making it popular among adventurers, travelers, and outdoor enthusiasts. Their hard cases protect sensitive equipment, while their premium coolers keep food and drinks cold for days, thanks to innovative insulation technology.
The Pelican Products affiliate program offers a 5% commission rate on sales, which can add up nicely given the quality and desirability of their items. Their loyal customer base often sees average order values that can exceed $100, making your potential earnings around $5 per sale. That quickly becomes impactful, especially if you're targeting outdoor lovers who appreciate dependable gear.
With a cookie duration of 30 days, affiliates have a good amount of time to earn commissions from referred visitors. Pelican Products can also help boost your content thanks to engaging campaigns and responsive customer support. This makes it a great option for content creators and marketers focused on providing value to their audience while earning commissions.
Victorinox is all about Swiss craftsmanship and quality. Known for their iconic Swiss Army Knife, they offer a wide range of products including kitchen knives, luggage, and watches. Their reputation for durability and functionality makes them a beloved brand among outdoor enthusiasts and everyday users alike.
Their affiliate program offers a commission rate between 6% to 12% per sale. If you consider their average order value, which can often be over $100, you could be looking at commissions ranging from $6 to $12 per sale. That’s pretty decent, especially for products that many people recognize and trust.
Joining the Victorinox UK affiliate program could be a great idea if you're aligned with quality and utility-focused brands. They have a diverse product range that appeals to consumers looking for reliable gear, making it easier for affiliates to promote their offerings.
PepperBall is known for producing unique non-lethal self-defense tools that cater to both consumers and law enforcement. Their flagship products include a range of innovative pepper-spray projectiles and launchers designed to incapacitate threats without causing permanent harm. This brand has gained a solid reputation for promoting safety and awareness in personal protection, making their products popular among security-conscious individuals.
The PepperBall affiliate program offers a commission rate of 10% to 15% per sale, which could lead to substantial earnings. If we assume an average order value of around $100, affiliates could earn between $10 and $15 per sale, making it worthwhile for those in the self-defense market. The program also features a cookie duration of 45 days, which ensures you can earn commissions on repeat customers who take their time deciding.
Although details like approval requirements and payout thresholds are not specified, the appealing commission structure and reliable product line make PepperBall an attractive option for marketers in the self-defense niche. It’s an excellent opportunity for affiliates to align with a brand that emphasizes safety while potentially boosting their income.
Beyond Clothing is all about high-quality, performance-driven outdoor apparel. They focus on creating clothing that’s not only durable but also functional, perfect for anyone who loves adventure or needs reliable gear for daily activities. From weather-resistant jackets to versatile layering options, you’ll find products designed to withstand the elements while keeping you comfortable.
The brand has carved out a niche among outdoor enthusiasts, thanks to its commitment to quality and functionality. Beyond Clothing products are particularly appealing to those who enjoy hiking, camping, and other outdoor sports, making it a popular choice for both recreational users and serious adventurers alike.
When it comes to earning potential, the affiliate program offers a 10% commission on sales, which could mean a solid income for marketers given the average spend on outdoor gear. Plus, with a 30-day cookie duration, there’s a good window for tracking and securing those sales!
Joolca AU is known for its innovative camping and outdoor products that make life a little easier while enjoying nature. They focus on providing portable hot water systems and other gear that is perfect for camping trips, road trips, and outdoor adventures. With a reputation for quality and reliability, Joolca has gained a loyal following among outdoor enthusiasts in Australia.
The Joolca affiliate program offers a commission rate of 7% per sale, which can be pretty rewarding thanks to the types of products they sell. Though average order values aren't specified, their products, like portable hot showers, typically come with a decent price tag, meaning your commissions could add up nicely with each sale. Coupled with a 30-day cookie duration, there's a good chance to earn commissions from returning shoppers.
Since exact details on approval requirements and payout thresholds weren't disclosed, it's essential for affiliates to keep those in mind when considering joining the program. Overall, Joolca’s strong brand presence in the outdoor community makes it an attractive option for affiliate marketers looking to promote quality outdoor gear.
Ecologi is all about making a positive impact on the planet while providing eco-conscious customers a way to support sustainability. They focus on climate action by making it easy for individuals and businesses to offset their carbon footprint. With an innovative subscription model, members contribute towards tree planting and various environmental projects around the globe, helping to make a real difference.
Their affiliate program has a commission rate of 10% per sale, which can be quite appealing. If we assume an average order value of around $50, that means you could earn about $5 for each signup you generate. With a cookie duration of 30 days, you have a good window to track customer referrals, making it easier to earn commissions on repeat customers.
Ecologi is gaining popularity as more people and businesses are looking to go green and voluntarily reduce their carbon emissions. Their affiliate program is a fantastic way for marketers to promote a brand that stands for sustainability while also earning some cash.
GRAYL is a brand focused on delivering innovative water purification solutions. Their lineup features a range of portable water filters and purifiers designed for adventurers and outdoor enthusiasts. With products that cater to hikers, campers, and travelers, GRAYL ensures everyone can access clean drinking water, no matter their setting.
The brand has a solid reputation in the outdoor community, known for its high-quality and sustainable products. The average order value makes it easy for affiliates to earn, especially with a competitive commission rate of 8%. Affiliates can actually see decent returns, especially if they promote GRAYL’s popular items.
It's important for affiliates to note that GRAYL supports its partners through various promotional materials and resources. This makes it easier to create engaging content that resonates with outdoor fans. In addition, an emphasis on eco-friendly living adds value to the brand, appealing to the growing market of environmentally conscious consumers.
WESN GOODS is all about high-quality everyday carry items like knives, multi-tools, and other essential gear. Founded by a group of passionate creators, WESN combines durability, style, and functionality in their products, catering to those who value practicality in their everyday lives. It's a brand that resonates well with outdoor enthusiasts, urban adventurers, and anyone who appreciates well-made tools.
The affiliate program offers a sweet commission of 10% per sale, which means if the average order value is around $100, affiliates could earn $10 for each sale made through their links. That’s a solid incentive! Plus, with a 30-day cookie duration, there's plenty of time to get that purchase locked in after a customer first clicks your link.
WESN GOODS has made a name for itself in the niche market of everyday carry gear. The blend of quality and design makes it a brand that not only sells well but also builds trust. Affiliates can tap into a market that values both form and function, maximizing their earning potential with a steadily growing product line.
Pitbull Tactical is all about quality gear designed for tactical and outdoor enthusiasts. They offer a wide selection of products, including tactical bags, apparel, and accessories that cater to both personal and professional use. With a dedicated customer base, they’ve made a name for themselves among outdoor lovers and tactical professionals alike.
Their affiliate program stands out with a commission rate of 10% on every sale, which can be quite lucrative depending on what customers purchase. On average, if customers are spending around $100, that could mean you earn about $10 per sale! Plus, with a 30-day cookie duration, you’ll have a good window for earning that commission from your referrals.
Pitbull Tactical also focuses on providing exceptional customer service, ensuring that customers are satisfied with their purchases. It makes promoting their products a lot easier, as affiliates can feel confident sharing recommendations about a trusted brand. All in all, being part of their affiliate program feels like a win-win for both marketers and buyers.
Naturehike is all about bringing outdoor adventure to everyone, offering a wide range of gear for camping, hiking, and climbing. They've made a name for themselves in the outdoor community with their affordable tents, backpacks, and other camping essentials. With a focus on both quality and budget-friendliness, they capture the interest of nature enthusiasts looking to explore without breaking the bank.
As an affiliate, you can earn an 8% commission on every sale made through your referral. This can really add up given that Naturehike has an impressive range of affordable products, potentially leading to decent average order values. With customers eager to grab the latest in outdoor gear, you can cash in on their excitement while enjoying a 30-day cookie window. It's a comfortable setup for anyone wanting to promote quality outdoor gear.
Naturehike's commitment to quality and range makes it an appealing choice for affiliate marketers. They consistently innovate to meet the needs of outdoor lovers, which keeps customers coming back. By partnering with them, affiliates can help connect adventure seekers to the gear they love while earning a nice commission.
1800Prepare.com is all about prepping and survival gear. They offer a wide range of products, from emergency supplies to tactical gear, catering to both serious preppers and casual buyers interested in safety for everyday emergencies.
With an affiliate commission rate set at 10% per sale, it becomes a bit more enticing, especially if customers grab some higher-value items. Although the average order value is not listed, a typical survival kit can range around $100 or more. This means an affiliate could earn an average commission of $10 or more per sale, which is pretty solid.
The cookie duration of 120 days gives affiliates ample time to earn commissions on any potential referrals, making it easier to capture sales from people who may want to explore their options before buying. Plus, promoting preparation gear in times of uncertainty has been increasingly popular, which can lead to better sales for affiliates.
American Family Safety is focused on providing essential safety and protection products that cater to families and individuals. They offer items like first aid kits, emergency preparedness gear, and home safety products that are practical for everyday use. Their commitment to quality and safety ensures that customers feel secure while using their products, making them a trusted choice in the market.
The company's affiliate program allows marketers to promote their offerings and earn a 7% commission on sales. With an estimated average order value of about $100, this means affiliates can earn an average commission of $7 per sale. This potential for consistent earnings makes it a worthwhile program for those looking to partner with a reputable brand.
With a solid cookie duration of 30 days, American Family Safety provides affiliates ample time to secure sales, allowing for a steady income with your promotional efforts. Their reputation for reliability and their focused approach on family safety draw in a wide range of customers, making it easier for affiliates to market their products effectively.
3V Gear is all about high-quality, durable gear designed for personal safety, outdoor enthusiasts, and military tactical use. They offer a solid range of products including bags, packs, and accessories, making them a great option for anyone who loves adventure or needs reliable equipment.
What sets 3V Gear apart is their attention to detail and customer-centric approach. Their products are not only functional but also stylish, catering to a broad audience. Whether you're just out for a hike or need gear for a more intense tactical situation, they have something to fit the bill.
With a commission rate between 8% and 14% per sale, you can earn a decent amount for your marketing efforts. If the average order value sits around $100, you could be looking at commissions ranging from $8 to $14 per sale, which can really add up for affiliates who promote their products effectively!
Goal Zero is all about powering adventures off the grid. They specialize in portable solar power products, including solar panels, power banks, and solar kits, perfect for camping, hiking, or even emergency backup power at home.
The brand has gained a strong following for its innovative and reliable products, making it a go-to for outdoor enthusiasts. Their commitment to quality helps them stand out in a crowded market, especially among eco-conscious consumers looking for sustainable power solutions.
With a 5% commission rate on sales, affiliates can earn a decent payout, especially since Goal Zero's average order value can be quite high. If you're venturing into affiliate marketing with them, their cookie duration of 14 days can help you capture sales even after a customer leaves the site.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the survival niche, you can trust our recommendations to help make it happen.
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