The survival gear industry is booming, with the global survival gear market projected to reach $1.79 billion by 2025, growing at a CAGR of 6.24% from 2020 to 2025 (ResearchAndMarkets.com). This surge is fueled by increasing awareness of outdoor activities, emergency preparedness, and self-sustainability, presenting lucrative opportunities for affiliate marketers.
In this guide, you'll discover our top 25 Survival Affiliate Programs that can help you tap into this thriving market. For each program, you’ll gain insight into:
Blade City Inc. is a go-to destination for knife enthusiasts and outdoor adventurers alike. They specialize in a wide array of knives, from tactical and survival models to everyday carry options and unique collectibles. Their impressive product lineup includes brands known for high quality and durability, ensuring customers can find exactly what they need, whether for functionality or collection purposes.
Affiliate marketers can tap into a lucrative commission structure, with rates ranging from 8% to 12% per sale. Given the typical average order values in the knife market, this could lead to solid earnings. For instance, if an average sale rings in around $100, a commission of 10% nets you about $10 per sale, which adds up quickly with repeat customers.
Blade City is not just about quality products; their reputation for reliability and knowledge in the field makes them appealing to consumers. With a cookie duration of 28 days, affiliates have a decent window to secure those earnings. Plus, given the popularity of knife collecting and outdoor activities, joining their affiliate program can be a smart way to monetize your audience.
Imalent is a brand that focuses on high-performance flashlights and lighting solutions. Their products cater to outdoor enthusiasts, industrial professionals, and emergency responders alike, showcasing innovative LED technology. This makes Imalent a favorite among those who demand reliable, durable lighting in various conditions.
With a strong reputation for quality and innovation, Imalent's product line includes everything from compact flashlights to tactical lights and headlamps. Their commitment to excellence has garnered a dedicated customer base, which bodes well for affiliates looking to promote their products. The brand's focus on cutting-edge technology means average order values can be significant, leading to a solid earning potential for affiliates.
The affiliate program offers a commission rate of 10% per sale, which allows for good earning potential as customers invest in these high-quality lighting products. With a cookie duration of 90 days, affiliates have a generous window to earn commissions on referred sales, making it easier for marketers to see results from their efforts.
Leatherman is a household name in the multi-tool space, known for its rugged quality and functionality since 1983. They offer a wide variety of tools ranging from compact keychain multi-tools to larger, heavy-duty options. Whether you're tackling outdoor adventures or everyday tasks, Leatherman has something for every need, making them popular among outdoorsy types and DIY enthusiasts alike.
The products are well-designed, durable, and often come with a lifetime warranty, further enhancing customer trust. This solid reputation helps drive sales, and their affiliate program is an exciting opportunity for marketers. With a commission rate of 8% per sale, affiliates can earn some nice returns as Leatherman's tools typically have a good average order value, which can mean higher commissions with each successful sale.
The program features a 30-day cookie duration, which means affiliates can earn from purchases made up to a month after someone clicks their link. This window is helpful in converting browsers into buyers and encourages repeat visits to the site. The Leatherman brand is strong, and partnering with them can be a winning move for affiliate marketers looking to tap into an established market.
Approval Requirements: Applicants must have a website, blog, or social media channels with quality, original content focused on the outdoor lifestyle (hunting, fishing, camping, boating, shooting sports, nature, wildlife). Must provide website URLs and traffic sources. Coupon, loyalty, or deal-only sites are not accepted. Applicants must be based in the U.S. or Canada.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Bass Pro Shops is a beloved destination for outdoor enthusiasts, offering a wide range of products tailored for fishing, hunting, camping, and hiking. Founded in 1972, the store has grown to become a major player in the retail space, known for its extensive selection of gear, apparel, and accessories. From fishing rods to outdoor clothing, they've got hardcore adventurers covered.
The brand is popular among outdoor hobbyists and families alike, making it an attractive partner for marketers. Their average order value is significant, and with a commission rate ranging from 0.8% to 5.6%, there’s a potential for affiliate marketers to earn meaningful commissions. Based on an average purchase, affiliates can expect to see commission earnings that provide a solid incentive to promote their products.
Bass Pro Shops often has promotions and offers that can help drive conversions, along with their commitment to quality and customer service. If you're ready to capitalize on an engaged audience with a passion for the outdoors, joining the Bass Pro Shops affiliate program could be a smart move.
ReadyWise INC. is all about providing high-quality food storage solutions and emergency preparedness products. They offer a diverse range of freeze-dried meals, snacks, and long-term food storage options. Their products are perfect for camping, hiking, or any family stockpile for emergencies.
The brand has gained popularity for its tasty meal options and solid reputation for reliability, especially in the preparedness community. With prices that keep the average order value sweet, affiliates can snag a solid 10% commission on each sale. If customers are spending around $100, that means you’re looking at an average commission of $10 a sale, which adds up quickly!
The program has a cookie duration of 120 days, allowing affiliates to earn a commission on sales made well after the initial referral. This generous window gives you ample time to promote and market ReadyWise INC. products effectively.
Bushcraftshop is your go-to destination for all things bushcraft and survival gear. They offer a solid range of products including knives, fire starters, shelters, and cooking gear—all essential for outdoor enthusiasts. Their focus is on quality and practical gear that makes wilderness living easier and more enjoyable.
The brand enjoys a strong reputation among the outdoor and survival communities, as they're known for stocking high-quality items from trusted brands. Customers looking for durable and reliable gear often head to Bushcraftshop, making it a popular choice for both beginners and seasoned survivalists.
With a commission rate of 7% per sale, there's potential to earn decent commissions, especially for those driving traffic to the site. If the average order value is encouraging, you could see some nice returns as you promote their unique product offerings. For affiliates, this means a chance to earn good money while helping others gear up for their adventures.
Top-armyshop is a popular destination for all things military and outdoor gear. They offer a wide range of products, including tactical clothing, camping equipment, and survival tools. Whether you’re a seasoned adventurer or just starting out, you'll find lots of useful items!
With a 7% commission rate per sale, there's potential to earn well, especially considering the niche products that often carry a decent price. For example, if the average order value is around $100, that means you could earn about $7 per sale. That's not too shabby for promoting cool gear!
The cookie duration of 7 days gives affiliates a fair shot at earning commissions, but it's important to act fast. Although specific details about network and payout structure are not provided, Top-armyshop's solid reputation in the military and outdoor community makes it an attractive option for affiliate marketers looking to promote quality products.
Hooyman is a go-to name for outdoor enthusiasts, especially those into tree care and hunting. They offer a range of high-quality products, including saws, tools, and accessories designed specifically for outdoor tasks. Their gear is built to last, giving customers reliable options for forestry and wildlife management.
With a solid reputation in the niche, Hooyman’s affiliate program is inviting for marketers. They offer a commission rate of 7% per sale, which can add up nicely, especially when you consider that outdoor categories often lead to substantial average order values. Even without specifics on their average deals, you can expect a good return from sales.
The program comes with a 30-day cookie duration, ensuring that any customer you refer can still be tracked if they come back within that timeframe. This can potentially increase your earnings, as outdoor purchases tend to be thoughtful and may require some research time before buying, making those cookies valuable.
Treedom UK is a fantastic brand dedicated to tree planting and sustainable practices. They allow customers to plant trees and track their growth online. Each tree helps the environment and supports local farmers. By partnering with Treedom, affiliates promote a meaningful cause that resonates with eco-conscious consumers.
The products offered include various types of trees, each linked to a specific project in different regions worldwide. This not only contributes to reforestation efforts but also empowers local communities by providing them with a sustainable way to generate income. Affiliates can tap into the growing interest in sustainability and eco-friendly products, making it an appealing niche.
While specifics on commissions or affiliate network details weren't found, the program is set up for those who want to promote environmental initiatives effectively. With a 30-day cookie duration, affiliates have plenty of time for their referrals to convert. Partnering with Treedom UK means sharing something special and impactful with a broader audience.
Concealment Express is all about helping people stay concealed while carrying firearms. They offer a variety of highly rated products, including holsters, concealed carry bags, and clothing designed for everyday wear. Their commitment to quality and comfort has quickly made them popular among gun owners looking for reliable ways to carry their firearms discreetly.
Affiliate marketers can access their program with a competitive commission rate of 12.5% on each sale. This is particularly appealing for those who attract an audience interested in responsible firearm ownership and self-defense. With average prices for their products generally representing good value, affiliates stand to earn a solid commission—imagine a typical sale of around $100 getting you a commission of about $12.50!
Their website is user-friendly, making it simple for potential customers to find exactly what they need. Plus, with an attractive cookie duration of 30 days, affiliates have a decent chance to earn commissions from return shoppers. Concealment Express genuinely caters to a community that values safety and discretion, making it an exciting alliance for affiliates!
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Schrade has a solid reputation in the knife and outdoor gear space. Known for their durable blades and practical tools, they cater to outdoor enthusiasts, hobbyists, and those looking for reliable everyday carry options. Their lineup includes everything from pocket knives to fixed blades, often designed for survival and tactical use, which makes them appealing to a wide range of customers.
With a commission rate of 7% per sale, affiliates can earn a nice chunk of change. For instance, if the average order value comes in around $50, that would mean an average commission of about $3.50 per sale. Not bad for promoting a brand that folks trust for their outdoor adventures!
Schrade's affiliate program is easy to jump into, and the products are great for those who love the outdoors. They have a wider audience, thanks to their reputation for tough, reliable knives, making your marketing efforts more enjoyable and successful.
Pelican Products is well-known for making durable and high-quality protective cases, coolers, and gear for adventure enthusiasts. Their iconic products are trusted by professionals and outdoor lovers alike, catering to a wide range of activities, from camping to kayaking. With a strong emphasis on rugged durability, Pelican’s items are designed to withstand the elements and provide top-notch protection.
The affiliate program offers a 5% commission per sale, which adds up nicely considering Pelican's offerings. Although average order values aren’t specified, Pelican’s premium products often come with a price tag that can help affiliates earn decent commissions on sales. Add in a 30-day cookie duration, and you’ve got a solid little setup for driving passive income through your promotions.
While specifics like approval requirements and payout thresholds are a bit of a mystery, the Pelican brand's popularity and reputation make it an attractive option for affiliate marketers. Their commitment to quality products means you're likely to get repeat customers, enhancing long-term earnings potential for affiliates.
Victorinox is a renowned Swiss company best known for its iconic Swiss Army knives. Founded in 1884, they've expanded to offer a wide range of high-quality products, including kitchen knives, watches, travel gear, and fragrances. Their mix of classic craftsmanship and modern design is what attracts a loyal customer base from all over the world.
As an affiliate, partnering with Victorinox meaningfully connects you with a respected brand that assures quality and longevity. With a commission rate between 6% and 12%, affiliates can earn significantly from every sale. For example, if the average order value sits around $100, your commission could range from $6 to $12 per transaction, creating potential for solid earnings with just a few sales.
Victorinox also emphasizes their commitment to sustainability and functionality in their products, attracting customers who value durable and eco-friendly options. This branding and reputation can help drive your affiliate sales effectively, especially when you promote items that resonate with outdoor enthusiasts, home chefs, and avid travelers alike.
PepperBall offers innovative self-defense solutions, primarily focusing on non-lethal weapons for personal and home protection. Their product lineup includes pepper balls, launchers, and various accessories designed for safety and security. People value PepperBall products for their effectiveness while minimizing harm.
The commission for their affiliate program ranges from 10% to 15% per sale, providing great earning potential. With an average order value that can vary, you can envision some solid commissions based on the higher-end products. For example, if your customer spends around $100, a 10% commission could rack you up $10, while 15% could land you $15.
PepperBall also features a generous 45-day cookie duration, increasing your chances of receiving credit for referred sales. This design helps affiliates maximize their income potential over a longer period, which is perfect for those promoting self-defense products in blog posts and social media.
Beyond Clothing is all about adventure and outdoor living. They specialize in high-performance apparel tailored for enthusiasts who love to explore the great outdoors. Whether you’re hiking, camping, or tackling extreme weather, their clothing is designed to offer comfort and functionality at every turn.
Their affiliate program offers a 10% commission per sale. This could turn out to be pretty lucrative, especially if you're marketing to outdoor lovers, as a lot of their products come with a decent price tag. With an average order value potentially within the mid range, you could earn a solid $30+ on each sale.
With a cookie duration of 30 days, you have ample time to make your sales without any rush. Plus, Beyond Clothing has built a loyal following who swear by their products, enhancing the chances of your referrals converting into sales. It’s a great opportunity for those who want to dive into the outdoor gear niche!
Joolca AU is all about outdoor living, providing quality products for camping and adventure enthusiasts. They specialize in amazing portable hot showers, outdoor kitchens, and other essentials to make your time in the outdoors super enjoyable. Their focus is on innovative and practical solutions that enhance the outdoor experience.
The brand is gaining popularity among campers and travelers keen on convenience and quality. With a strong reputation for reliability, Joolca has carved a niche in the adventure gear market. Their commitment to customer satisfaction shines through their products, making them a go-to for anyone serious about enjoying nature comfortably.
Joolca's affiliate program offers a 7% commission on sales, and with outdoor gear typically having decent price tags, you can earn a good commission. Assuming their average order value is around $100, that could mean an average commission of $7 per sale. Plus, the 30-day cookie duration gives you time to earn commissions on your referrals.
Ecologi is all about making a positive impact on the environment while giving you a chance to earn. They offer a simple concept: every time someone purchases a subscription to plant trees or support carbon offset projects, you're in for a commission. It's a great way to combine your passion for climate action with affiliate marketing.
Affiliates earn a solid 10% commission on each sale, which can really add up, especially if your audience cares about sustainability. With an average order value around $15, you’re looking at about $1.50 per sale. That might not sound like a lot at first, but remember, people often sign up for ongoing subscriptions, ensuring that commissions keep rolling in month after month.
The cookie duration is pretty generous too, lasting for 30 days. This means if someone clicks your link and makes a purchase within that time frame, you'll get credited. Plus, with Ecologi's growing community and commitment to reforestation, you'll be part of a brand that's gaining more traction every day. It could be a great addition to your affiliate offerings!
GRAYL is known for its innovative water filtration products, aimed at outdoor enthusiasts and travelers. Their flagship product, the UltraPress Water Purifier, has become a popular choice for those needing reliable hydration on the go. Whether you're trekking in the wilderness or just exploring new cities, GRAYL ensures you have access to clean, safe drinking water.
With an 8% commission on sales, the GRAYL affiliate program gives you a nice potential for earnings. If their average order value is around $70, you could expect an average commission of about $5.60 per sale. Plus, they offer a 30-day cookie duration, which is great for capturing those wandering shoppers!
GRAYL's commitment to quality and portability makes it an appealing brand for affiliates. They've built a loyal customer base thanks to the durability and efficiency of their products, which can lead to consistent sales through affiliate links. This means you can make good money while promoting a brand that’s focused on sustainability and adventure!
WESN GOODS thrives on providing vintage-inspired everyday carry tools that appeal to fans of craftsmanship and functionality. Their product line includes a variety of knives, multi-tools, and accessories designed for practicality and durability. Each item is crafted with attention to detail, making them not just tools but also cool collectibles. The combination of aesthetics and utility has gained them a loyal following among outdoor enthusiasts and everyday users alike.
The WESN affiliate program offers a straightforward 10% commission for every sale made through your referral link. If you're pushing products with an average order value of around $100—a common estimate for high-quality goods in their niche—you can expect to earn about $10 for each sale. That makes this program particularly appealing for those looking to monetize content related to hiking, camping, or just general outdoor adventure.
With a cookie duration of 30 days, your referrals have ample time to make a purchase while still counting towards your commissions. So, if you're aligned with WESN's brand values and are passionate about sharing high-quality everyday tools, their affiliate program could be a fantastic opportunity for you!
Pitbull Tactical is all about providing high-quality tactical gear and accessories for enthusiasts and professionals alike. They offer a wide range of products that cater to the needs of military personnel, law enforcement, and everyday users who want durable and practical equipment. From bags and apparel to various tactical tools, their collection is designed to withstand the rigors of demanding environments.
The brand has gained a loyal customer base, thanks to its commitment to quality and practicality. Their tactical gear is popular among those who appreciate functionality without sacrificing style. This reputation sets the stage for their affiliate program, which allows marketers to tap into a market with a strong interest in reliable tactical solutions.
With a 10% commission on sales, affiliates can earn some decent revenue as customers often shop for an average order value that reflects the nature of tactical equipment. This means every sale can translate into a good commission, appealing to affiliates who want to maximize their earnings while promoting a trusted brand in the tactical community.
Naturehike is all about outdoor adventures, offering everything from tents and sleeping bags to hammocks and hiking gear. They cater to adventurers of all sorts, whether you're into camping under the stars or going on a backcountry hike. With high-quality products designed for durability and performance, it's no wonder they are a popular name in the outdoor community.
The affiliate program offers a commission rate of 8% per sale, which can be lucrative depending on the order values. For instance, if average order values land around $100, each sale could net you about $8 in commission. That’s a solid return, especially if you can drive traffic consistently to their site.
With a cookie duration of 30 days, there's a decent window for potential buyers to make their purchase after clicking your referral link. Naturehike has built a reputation for mixing competitive pricing with quality, making it an attractive option for both affiliates and customers alike.
1800Prepare.com is a go-to source for emergency preparedness supplies. They offer a wide range of products, from food storage kits to survival gear, aimed at helping customers feel secure in unforeseen situations. Their focus on quality and reliability has made them popular among those who prioritize safety and self-sufficiency.
With a commission rate of 10% per sale, affiliates can earn a good return by promoting their products. The cookie duration is set at 120 days, which gives you plenty of time to earn from potential sales. Though the average order value isn’t mentioned, even a modest estimation can mean you’re looking at $10 or more for each sale you drive—that’s not too shabby!
1800Prepare.com typically appeals to those who are proactive about their safety, making it an excellent niche for affiliates. By partnering with them, you can tap into a conscientious audience that values the assurance of being ready for anything.
American Family Safety focuses on providing a wide range of safety products for families. They offer solutions like home security systems, smart home devices, and emergency preparedness gear. Their products aim to help households stay secure and ready for anything.
With a commission rate of 7% per sale, affiliates can earn decent income depending on sales volume and customer engagement. If the average order value is, say, $150, that would mean an average commission of about $10.50 per sale, which can add up quickly.
The affiliate program comes with a 30-day cookie duration, giving you ample time to drive conversions. Overall, American Family Safety’s focus on family-oriented safety products makes it an appealing choice for affiliates who want to promote consistent, necessary items for households.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the survival niche, you can trust our recommendations to help make it happen.
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