The T-Shirt industry is experiencing significant growth, with a market size projected to reach $3.6 billion by 2025 and a compound annual growth rate (CAGR) of 6.0% from 2020 to 2025 [source]. As personalization and online shopping continue to trend, the demand for custom and unique T-Shirts is on the rise, making affiliate marketing a lucrative opportunity in this space.
This guide covers our top 25 T-Shirt Affiliate Programs. For each program, you'll get key details like:
Approval Requirements: Publishers must operate a content-rich website, blog, or social media channel focused on sports, teams, leagues, athletes, competitions, or fitness. Sites primarily promoting coupons, deals, or incentives are not eligible. Applications are submitted via the Impact affiliate network and are approved at Fanatics’ discretion.
Affiliate Network: Impact
Payout Threshold: $50
Fanatics is a go-to destination for sports fans looking to grab the latest gear from their favorite teams. They offer everything from jerseys, hats, and T-shirts to collectibles, making it easy for fans to show off their pride. With partnerships with major leagues like the NFL, MLB, NBA, and NHL, Fanatics provides a vast selection of officially licensed merchandise.
The brand is super popular among sports enthusiasts, and it's known for high-quality products that range across all types of sports. This popularity drives a strong average order value, which is key for affiliates looking to earn commissions. With an 8% commission on sales, you can make a solid income, especially when most sports memorabilia tends to have a higher price point.
Fanatics also has a decent cookie duration of 7 days, which means you'll get credit for any sales made within that time frame after someone clicks your link. This is great for helping affiliate marketers maximize their earning potential, especially since sports fans often come back for more gear!
Approval Requirements: Applicants must have an approved CJ Affiliate account, then apply to the Fanatics affiliate program (which covers the Pistons 313 Shop). Approval is subject to review of the applicant’s website or marketing channels to ensure relevance, quality, and compliance with CJ Affiliate and Fanatics terms.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Pistons 313 Shop is all about celebrating the rich history of the Detroit Pistons basketball team. They offer a variety of products, including jerseys, apparel, accessories, and other fan merchandise, perfect for showing off your Pistons pride. Whether you're a die-hard fan or just looking for stylish sports gear, there's something for everyone.
This shop taps into a strong fan base, driven by the Pistons’ legacy and passion for basketball in Detroit. Fans love to flaunt their support, especially during the NBA season, which boosts their sales potential. With a commission rate of 5% per sale, affiliates have a good chance to earn decent commissions based on the average order value.
Not only do fans flock to grab the latest gear, but the Pistons 313 Shop also has a cookie duration of 30 days, allowing affiliates time to capitalize on customer interest. This makes it an attractive opportunity for those looking to monetize their sports enthusiasm and connections with fellow Pistons fans.
Sullen Clothing is a unique brand specializing in edgy, artistic clothing inspired by alternative and subculture aesthetics. They cater to a diverse audience with a mix of graphic tees, hoodies, outerwear, and accessories that reflect individuality and a rebellious spirit. This makes Sullen a go-to place for those who appreciate art and personal expression in fashion.
Their affiliate program offers a 6% commission rate on each sale, which can add up nicely given their offerings. While average order values aren't specifically mentioned, if you assume a typical order might be around $50, that means you could earn about $3 per sale. The 30-day cookie duration is standard, which means your referrals have plenty of time to make a purchase!
Although details like payout thresholds and the specific affiliate network aren't disclosed, Sullen Clothing's popularity and niche audience make it a solid option for affiliates looking to promote unique fashion options. Being linked to a brand that expresses art and culture can resonate well with your audience, driving more conversions.
BOY London is a trendy fashion brand known for its edgy urban apparel and accessories. Since its inception, it has become a staple in streetwear culture, boasting a loyal fan base across the globe. The brand's collections often feature bold graphics and iconic logos, making their products instantly recognizable.
With a commission rate set at 6% per sale, BOY London's affiliate program offers decent earning potential. If we consider an average order value of about $100 (a common ballpark for fashion retailers), affiliates could earn around $6 per sale. The program also includes a cookie duration of 14 days, giving you plenty of time to drive your audience to make a purchase.
While specifics like approval requirements and payout thresholds aren't known, partnering with a well-established brand like BOY London can provide great opportunities for influencers and marketers in the fashion space. Their appealing aesthetic resonates well with the youth, making it a branded marketing opportunity worth exploring.
Jane Preferred is a popular name in the affiliate marketing world, known for its trendy and stylish products that cater to a wide range of customers. They offer everything from chic clothing and accessories to home decor items, making it easy for affiliates to find great products that appeal to various audiences.
One of the major draws of the Jane Preferred affiliate program is the 10% commission rate per sale. If you're promoting products with an average order value of around $50, that means you could earn about $5 per sale. Pretty sweet, right? This can add up quickly, especially for top-selling items!
With a cookie duration of 15 days, you have a decent window for customers to make their purchase after clicking your affiliate link. This also helps boost your chances of earning commissions from repeat visitors, giving you a fun and potentially profitable affiliate marketing experience.
Halara is all about stylish and affordable activewear, perfect for those who love to look good while staying fit. They take inspiration from the latest trends, bringing ultra-comfortable clothing that fits into everyday life seamlessly. From leggings to sports bras, Halara has a wide variety of products that cater to a diverse audience, making them a popular choice among fitness enthusiasts and casual wearers alike.
As an affiliate partner, you'll earn an 8% commission on every sale you make. With Halara focusing on high-quality materials, customers often spend a good amount on their activewear, which can boost your earnings significantly. This program also offers a cookie duration of 30 days, ensuring you get credit for sales even if customers take their time to decide.
Halara prides itself on customer satisfaction and a flair for blending fashion with practicality. This makes the affiliate program appealing since affiliates can easily promote products that resonate well with audiences. Plus, the vibrant community and social media presence of Halara create countless marketing opportunities for you as an affiliate.
Approval Requirements: Affiliates must apply through CJ Affiliate with a professional, content-rich website focused on fashion or luxury; approval is based on site quality, relevancy of content, audience engagement, and compliance with CJ Affiliate and Neiman Marcus program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Neiman Marcus is a luxury retail giant that has been wowing customers since its founding in 1907. Known for high-end fashion, designer jewelry, and exclusive home goods, Neiman Marcus caters to discerning shoppers looking for the best in style and quality.
Their assortment includes everything from upscale clothing and accessories to gourmet foods and distinctive gifts. Shoppers trust Neiman Marcus for unique finds and exceptional customer service, making it a go-to destination for luxury shopping.
Neiman Marcus offers a 2.4% commission per sale, and while the average order value isn't specified, luxury retailers tend to have higher ticket prices, so you might expect a good commission potential based on that. The cookie duration is 5 days, which adds urgency for converters, and the exclusive atmosphere of the brand can attract affiliate partners wanting to promote premium products.
Approval Requirements: Must join the Commission Junction affiliate network, be at least 18 years old, have a valid website, blog, or social media channel with original content, comply with CafePress’s affiliate and branding guidelines, and receive manual approval from CafePress
Affiliate Network: CafePress Affiliate Program
Payout Threshold: $50
CafePress has been making waves since 1999 by allowing users to create and purchase custom printed products. They offer a diverse range of items, from t-shirts and mugs to stationery and home decor, giving customers a chance to wear their creativity. Whether you’re looking for something personal or a unique gift, CafePress has you covered with tons of categories.
Their affiliate program stands out with a generous 20% commission rate on every sale, which can be quite rewarding. If the average order value sits around $40, for instance, affiliates could see around $8 per sale. This makes CafePress an attractive option for bloggers and influencers who focus on lifestyle and personalized products.
Affiliates have a cookie duration of 30 days, meaning they will get credit for sales made up to a month after their link is clicked. This gives potential buyers plenty of time to come back and complete their purchase. The ease of customization, combined with CafePress's solid reputation in the personalized products space, makes their affiliate program a solid choice for those looking to earn some extra cash.
Maurices is a trendy women’s apparel retailer known for its stylish clothing, shoes, and accessories. Catering mainly to sizes 0-26, they focus on providing an inclusive shopping experience. Whether you need casual wear or something more sophisticated for a night out, Maurices has options that resonate with various lifestyles and tastes.
The brand is especially popular among those looking for affordable yet fashionable pieces. They frequently run promotions and sales, encouraging shoppers to come back for more. With their friendly store atmosphere and supportive staff, it’s no wonder they’ve built a loyal customer base.
The Maurices affiliate program features a 5% commission per sale, which can add up quickly, especially since the average order value tends to be substantial. With a cookie duration of 14 days, there’s a decent window for affiliate referrals to convert, making it a worthwhile option for anyone looking to promote women’s fashion.
Approval Requirements: Applicants must register via the AWIN affiliate network, supply a valid website URL or social media channel with relevant fashion content, and adhere to PrettyLittleThing’s affiliate program terms and brand guidelines
Affiliate Network: Awin
Payout Threshold: $50
PrettyLittleThing is a trendy online fashion retailer that’s become a go-to for young, fashion-conscious shoppers. Launched in 2012, the brand specializes in delivering the latest trends and stylish apparel at affordable prices. From dresses to swimsuits and everything in between, you'll find a wide variety of products that keep up with ever-changing styles.
Their target audience loves everything from casual wear to party outfits, and PrettyLittleThing frequently collaborates with influencers to keep their brand fresh and exciting. With its popularity, even smaller influencers can find a place to earn commissions through the affiliate program.
Affiliates can earn somewhere between 5% to 10% per sale, which can add up quickly. If the average order value is around $50, for example, that means each successful sale can bring in around $2.50 to $5 in commissions. Plus, with a generous 30-day cookie duration, there's plenty of time for your audience to make a purchase!
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Hugo Boss is a renowned luxury fashion brand, established in 1924. Known for its sophisticated style, the brand offers a wide range of products including clothing, accessories, fragrances, and footwear for both men and women. With a strong reputation in the fashion industry, Hugo Boss appeals to a stylish audience looking for both elegance and quality.
The brand is popular worldwide and attracts a diverse customer base, from professional attire to casual wear. Affiliate marketers can benefit from promoting these high-end products, especially since the average order value tends to be quite high. With a commission rate of 8% to 12% on sales, you could potentially earn between $8 to $120 per sale, depending on the value of the items purchased.
Hugo Boss also values its affiliates and provides a 30-day cookie window, which should give you ample time to convert potential customers. Whether you’re targeting fashion enthusiasts or those looking to treat themselves, the appeal of Hugo Boss’s luxury offerings makes this affiliate program worthwhile.
Approval Requirements: Applicants must apply through Rakuten Advertising, have a live website or mobile app with original, relevant content (e.g., footwear or fashion), comply with Rakuten and Zappos affiliate program terms, and be approved by Zappos
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Zappos is a well-known online retailer famous for its wide selection of shoes, clothing, and accessories. They pride themselves on exceptional customer service and fast shipping, which has helped them build a loyal customer base. With an extensive range of products, Zappos caters to every style and preference, making it a great spot for fashion enthusiasts.
The Zappos affiliate program offers a commission rate of 7% on each sale. This percentage can add up significantly, especially when you consider the average order value often hovers around $100. So, with each sale you refer, you could potentially earn about $7, making it quite worthwhile for affiliate marketers!
With a cookie duration of 14 days, there’s a solid window for potential commissions after someone clicks your affiliate link. Plus, Zappos is backed by the confidence of being an Amazon subsidiary, adding trust to the brand. It's an excellent option for anyone looking to partner with a reliable name in e-commerce.
Approval Requirements: Publishers must apply through CJ Affiliate, have an active website, mobile app or social media channel with original content, comply with CJ’s Operating Agreement and Eddie Bauer’s affiliate program terms (including privacy policy and disclosure requirements), and submit valid tax documentation (W-9 for US, W-8BEN for non-US).
Affiliate Network: Cj Affiliate
Payout Threshold: $50
Eddie Bauer is a well-known outdoor apparel brand that has been around since 1920. They provide a wide range of stylish, functional clothing and gear for outdoor enthusiasts, whether it's for hiking, fishing, or everyday wear. Their products are designed with quality and durability in mind, appealing to those who love adventure and the great outdoors.
The brand thrives on offering a mix of fashionable and practical gear, making it popular among a diverse crowd. Their collections often feature everything from jackets and shirts to accessories and footwear. Plus, Eddie Bauer frequently runs promotions, attracting bargain hunters and fashion-forward customers alike.
Their affiliate program could be an interesting opportunity for marketers. With a commission rate of 0.80%, the potential for earnings increases based on their average order values, which are often in the range of $100 to $150. This means that affiliates could earn approximately $0.80 to $1.20 for each sale made through their link, not to mention the appeal of a trusted brand with loyal customers.
Approval Requirements: Applicants must apply via Rakuten Advertising, have an active publicly accessible website, blog or mobile app focused on fashion, beauty or home, include a clear FTC affiliate disclosure, be U.S.-based, and provide valid tax (W-9) and payment information.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Nordstrom is a well-known retail giant, particularly popular for its wide range of high-end clothing, shoes, accessories, and beauty products. With a reputation built on excellent customer service, Nordstrom has become the go-to destination for fashion-forward shoppers looking for premium brands and quality. They offer an expansive inventory, including everything from chic apparel to luxurious beauty items, catering to a diverse clientele.
The Nordstrom affiliate program is an attractive option for marketers, featuring a commission rate of 0.8% per sale. This might sound low, but considering Nordstrom's average order values, it can lead to decent earnings. If shoppers typically spend around $200, you could earn approximately $1.60 per sale. With the possibility of repeat and high-value purchases, this program could be beneficial for affiliates focusing on fashion-centric content.
For those interested in working with a trusted brand in the retail space, Nordstrom provides a solid option. Their strong online presence, combined with frequent sales and promotions, keeps traffic coming to their site, which can help you as an affiliate. Moreover, just the reputation of Nordstrom can help drive customer trust, making conversions more likely!
FansEdge is a go-to destination for sports fans everywhere, offering a vast inventory of officially licensed merchandise from all major leagues, including the NFL, NBA, MLB, and NHL. Whether you’re looking for jerseys, hats, or memorabilia, they’ve got you covered for every team and player you can think of. FansEdge has built a strong reputation in the sports merchandise industry, ensuring that fans can show their support in style.
With a fan-friendly approach, FansEdge stands out thanks to its commitment to offering quality products and a user-friendly shopping experience. Their affiliate program features an 8% commission rate, making it a nice opportunity for anyone looking to cash in on sports enthusiasm. While specific numbers for average order value weren't highlighted, fans typically love to grab several items at a time, which could lead to substantial commissions for affiliates.
The program also has a cookie duration of 7 days, so you'll want to prompt your audience to act quickly. Joining the FansEdge affiliate family might be just the ticket if you’re passionate about sports and want to share that excitement with others while earning a commission on sales!
Lids is a go-to destination for hat lovers, offering a vast selection of caps, beanies, and other headwear for every occasion. Their inventory includes officially licensed merchandise from major leagues like the NFL, NBA, MLB, and NCAA, making it a favorite for fans looking to showcase their team pride. Plus, they carry a variety of styles including snapbacks, fitted hats, and even customizable options.
The affiliate program features a commission rate of 6% per sale, which can add up quickly when considering Lids’ average order value. While exact figures on the average order value aren’t provided, it’s safe to say that a fan looking to gear up for game day might spend significantly, potentially leading to a nice commission check for affiliates.
Lids has built a reputable brand within the sports and lifestyle sectors, making it a strong choice for affiliate marketing. With their catchy products and dedicated customer base, joining their affiliate program could be a win-win for anyone looking to earn a little extra through commission sales.
Into The AM is a trendy clothing brand that stands out with its unique, artistic designs and a hip vibe. They offer a wide variety of apparel, including graphic tees, hoodies, and athletic wear, perfect for individuals who love to express their personality through fashion. Their designs often feature bold graphics and vibrant colors, appealing to a younger target audience looking for comfortable and stylish outfits.
The brand has gained popularity in the streetwear scene, especially among gamers and music lovers. They are known for their high-quality products, which not only look great but also feel good to wear. This popularity drives a solid average order value, making their affiliate program quite inviting for marketers looking to promote cool clothing.
Partners in the Into The AM affiliate program earn a decent 10% commission per sale. Given the brand's attractive offerings and their associated average order value, affiliates can expect to earn a nice commission on each sale they generate. With a 30-day cookie duration, affiliates have plenty of time to make sales, which adds more value to promoting such a trendy brand.
Approval Requirements: Applicants must apply via the AWIN network, providing a valid website URL with original, relevant content (e.g., sports, fitness, apparel), a privacy policy, terms & conditions and company/contact information; they must meet AWIN’s quality standards and provide valid payment/billing details (including VAT info if applicable); final approval is subject to AWIN’s manual review.
Affiliate Network: Awin
Payout Threshold: $50
Sports Direct is a well-known retail giant in the UK that specializes in sportswear and equipment. Founded in 1982, they offer an extensive range of products from popular brands like Adidas, Nike, and Puma. Whether you’re into running, football, or fitness, there’s something for everyone at Sports Direct, making it a one-stop shop for both amateurs and dedicated athletes.
Their affiliate program offers a modest commission rate of 2.4% per sale, which can add up when you consider the average order value in sports retail. For example, if a customer spends around £60, you could earn about £1.44 per sale just from that standard commission. With a 30-day cookie duration, you'll have a fair amount of time to get credit for your referred sales, giving customers the opportunity to make their purchase decisions.
In addition, Sports Direct’s broad product selection and affordability attract a diverse audience. This consistent popularity is a significant plus for affiliates. Plus, with major seasonal sales events happening all year round, there's always something fresh to promote, keeping your affiliate links engaging and relevant.
Lord & Taylor is a well-known name in retail history, having started its journey back in 1826. The store is popular for offering a broad range of fashionable clothing, accessories, and home goods, catering to both men and women. Their curated collections feature well-known brands as well as unique styles, making it a go-to destination for style-savvy shoppers.
When you join the Lord & Taylor affiliate program, you can earn a 2.4% commission on each sale. If we consider an average order value that sits around $100 (just a hopeful estimate, since actual values weren't mentioned), that means you could be earning about $2.40 per sale. With such diverse product offerings from trendy apparel to chic home decor, there's plenty of potential for driving sales through your promotions.
Their cookie duration is set at 7 days, ensuring that you'll earn commission on purchases within that window. Although more specifics on payout thresholds and affiliate network were not available, the overall appeal of Lord & Taylor’s brand should make it an attractive option for affiliates keen on promoting recognized fashion and lifestyle products.
Pink Boutique is a stylish online fashion retailer that caters to women looking for trendy outfits, accessories, and footwear. Since its inception, it has focused on providing chic clothing that resonates with the latest fashion trends, making it a go-to shop for entrepreneurs, students, and everyone in between. Their product range features a delightful collection, including dresses, tops, and loungewear, perfect for various occasions.
With a commission rate of 3% to 5% per sale, it can be quite rewarding for affiliates looking to promote fashionable women's wear. Although exact payouts and average order values aren't specified, depending on the pricing of the items, you could earn a nice chunk of change assuming a decent sale value. This flexibility allows you to appeal to different audiences, whether they are seeking a little retail therapy or just refreshing their wardrobe.
Pink Boutique also enriches the shopping experience with regular sales and promotions, helping to attract customers and boost conversions through affiliate marketing. With a cozy cookie duration of 30 days, you have a fair amount of time to encourage sales while indulging your audience in trendy finds from their diverse catalog.
Talentless.co is a unique fashion brand focused on quality basics for the modern wardrobe. Known for its minimalistic designs and elevated essentials, they deliver clothing that emphasizes comfort without sacrificing style. Their product range includes everything from tees to hoodies, making it perfect for anyone looking to refresh their casual attire.
The brand has gained a solid reputation, appealing largely to those who appreciate contemporary style without the fuss. On top of that, shopping at Talentless, customers are often excited about their openly accessible pricing, which opens the door for diverse shoppers looking for quality clothing at a reasonable price.
With an 8% commission on sales and a cookie duration of 30 days, the affiliate program is enticing for potential partners. Given the average order value typically hovers around $100, that means affiliates can earn roughly $8 per sale, which adds up quickly with a steady stream of referrals!
Calvin Klein is an iconic name in the fashion world, known for its stylish and modern clothing, accessories, fragrances, and home goods. Founded in 1968, the brand has carved out a reputation for its minimalist designs and luxury feel, making it a favorite among fashion-forward shoppers.
From sleek dresses and tailored suits to casual wear and striking lingerie, Calvin Klein offers something for everyone. They often feature trendy collaborations and limited-edition pieces, keeping their product line fresh and desirable. The brand also boasts a high average order value, which means an affiliate's earnings can add up quickly.
With a commission rate of 6.4% per sale, you could earn a nice chunk of change with each purchase made through your links. For example, if the average order value is around $100, you'd be looking at about $6.40 per sale! Plus, the 30-day cookie duration gives customers plenty of time to make their purchases, increasing your chances of earning commissions.
Approval Requirements: Applicants must have an active website or mobile app with original fashion or lifestyle-related content, include a privacy policy, and comply with Gap Inc.'s brand guidelines; application approval is at the merchant's discretion.
Affiliate Network: FlexOffers
Payout Threshold: $50
Gap is a well-known clothing retailer that has been around since 1969. They offer a wide range of apparel for men, women, and children, including casual wear, accessories, and shoes. Their focus is on modern, stylish basics that appeal to shoppers looking for both comfort and functionality.
With a strong brand presence, Gap has a loyal customer base and frequently runs promotions and sales, which help boost conversion rates. The average order value at Gap typically hovers around $70, making it a lucrative option for affiliates. With commissions ranging from 1% to 4%, you could earn between $0.70 and $2.80 per sale, depending on the items sold.
The Gap affiliate program is easy to join, especially since they have a large inventory that caters to various tastes and styles. Plus, the promotional material provided makes it simple for affiliates to create engaging content that drives sales. Given the brand's popularity and commitment to quality, many customers are eager to shop at Gap.
Approval Requirements: Applicants must have an active website, blog or mobile app with original content, be based in the US or Canada, and comply with Gap Inc. Affiliate Program terms and CJ Affiliate policies. Coupon, loyalty, bid-for-position or incentivized traffic sites are not eligible. Approval is granted at Gap Inc.’s discretion.
Affiliate Network: Commission Junction
Payout Threshold: $50
Old Navy is a family-friendly retail brand known for trendy, affordable clothing. It's a popular choice for budget-conscious shoppers, offering a range of apparel, from stylish casual wear to accessories. With its bright and cheerful stores and online presence, Old Navy attracts customers looking for everyday fashion at great prices.
The affiliate program has commission rates that range from 0.8% to 1.6% per sale, which can make for a nice earning potential, especially if you promote outfits with higher average order values. Those who market items that cost around $50, for example, could see commissions of about $0.40 to $0.80 per sale. And given the appeal of their products, driving traffic to their site is a cinch!
While details like cookie durations and payout thresholds might not be fully laid out, partners can still benefit from Old Navy's high brand recognition. Their promotions and consistent sales keep customers coming back, which is perfect for ongoing affiliate earning potential. Whether it's for back-to-school looks or holiday outfits, there's always something to promote.
Banana Republic is a well-known clothing retailer that specializes in stylish and modern apparel for both men and women. Part of the Gap Inc. family, this brand has carved out a nice niche for itself by combining classic styles with a contemporary flair. Customers love the quality and sophistication of Banana Republic's clothing, making it a go-to destination for workwear, casual outfits, and everything in between.
The affiliate program offers a commission rate that ranges from 1% to 10% per sale. Though we don’t have specific details on the average order value, even a modest value will yield satisfactory earnings, given the popular price points of Banana Republic's fashion items. With stylish clothes typically ranging from around $30 to over $150, there's potential for affiliates to earn decent commissions with just a few sales!
When promoting Banana Republic, marketers can tap into a brand that not only emphasizes quality and style but also appeals to fashion-forward individuals looking to upgrade their wardrobes. With a cookie duration of 24 hours, there’s a good chance you'll earn commissions when users return shortly after clicking your link. This makes Banana Republic's affiliate program an attractive option for those in the fashion niche.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the t-shirt niche, you can trust our recommendations to help make it happen.
Lasso's YouTube integration automatically ensures you earn the most possible from every affiliate link in your video descriptions. Just set it and forget it!