The T-Shirt industry is experiencing remarkable growth, with the global custom apparel market projected to reach approximately $10 billion by 2025, expanding at a CAGR of over 10% from 2020 to 2025 [source].
This guide covers our top 25 T-Shirt Affiliate Programs that can help you tap into this booming market. For each program, you'll get key details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
Whether you’re a seasoned marketer or just starting, this guide will pave your way to monetizing your passion for T-Shirts effectively!
Approval Requirements: Publishers must operate a content-rich website, blog, or social media channel focused on sports, teams, leagues, athletes, competitions, or fitness. Sites primarily promoting coupons, deals, or incentives are not eligible. Applications are submitted via the Impact affiliate network and are approved at Fanatics’ discretion.
Affiliate Network: Impact
Payout Threshold: $50
Fanatics is a top go-to for sports merchandise, offering an extensive range of officially licensed gear for fans of every major league. From jerseys to caps, tailgating gear to home decor, they've got you covered for any sports occasion. With Fanatics, you're not just selling products; you're linking people to their favorite teams and moments.
Their affiliate program features a competitive commission rate of 8% per sale. This is particularly appealing when considering the potential average order value that often exceeds $50. This means that for every sale you generate, you could earn around $4 or more, which can add up quickly especially during peak game seasons!
With a cookie duration of 7 days, you have a decent time frame for tracking referrals. This allows you to reap the rewards for your promotional efforts. The great thing about promoting Fanatics is the passionate fan base; sports enthusiasts often shop for gear regularly, making repeat conversions a strong possibility!
Approval Requirements: Applicants must have an approved CJ Affiliate account, then apply to the Fanatics affiliate program (which covers the Pistons 313 Shop). Approval is subject to review of the applicant’s website or marketing channels to ensure relevance, quality, and compliance with CJ Affiliate and Fanatics terms.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
The Pistons 313 Shop is all about celebrating Detroit's basketball legacy. They offer a wide range of officially licensed merchandise, including jerseys, hats, and apparel that lets fans show their team spirit. Whether you're a die-hard supporter or just looking for some stylish gear, this shop has something for everyone.
The shop thrives on its strong connection to the Detroit Pistons brand, making it a go-to destination for fans. With quality merchandise that appeals to both young and old, they attract a loyal customer base. Plus, their unique products often carry that Pistons flair that stands out in any crowd.
As an affiliate, you can earn a 5% commission on every sale, which can add up with multiple orders. Fans are likely to spend a good amount on their favorite gear, and with a cookie duration of 30 days, you have a solid chance of converting those clicks into commissions.
Sullen Clothing is a unique brand deeply rooted in the alternative lifestyle. Founded with a vision to merge art and fashion, they offer an electric mix of graphic tees, hoodies, and accessories that resonate with the tattoo and music cultures. Their designs are often created in collaboration with talented artists, providing a vivid expression of creativity and individuality.
The brand has garnered a loyal following, particularly among those who appreciate edgy, artistic apparel. Customers are often drawn to the high-quality materials and the distinctive artwork. With their focus on deeply personal style and subculture, Sullen Clothing has carved out a memorable niche in the fashion scene. Their community engagement, especially in tattoo conventions and music festivals, further enhances their popularity.
Sullen's affiliate program offers a 6% commission on every sale, which can be a promising revenue stream for marketers tapping into their vibrant niche. For example, if the average order value hovers around $50, you’re looking at about $3 per sale. That can really add up if you’re driving traffic to their site with the right audience!
BOY London is a vibrant name in streetwear fashion, known for its edgy and bold designs. This iconic brand has been around since the 1980s, consistently capturing the hearts of the youth and style enthusiasts with their mix of London punk culture and urban fashion. They offer a wide range of products, including graphic tees, hoodies, and accessories that often feature their eye-catching logo, making them a staple in wardrobes across the globe.
The brand’s popularity is evident in its strong following and presence in various fashion-forward circles. BOY London appeals not only to fashion lovers but also to those who appreciate comfort and unique design. With a commission rate of 6% per sale, affiliates can tap into this trend with each purchase, maximizing their earnings potential, especially given the allure and loyalty the brand commands.
Additionally, the program has a cookie duration of 14 days, providing a decent window for affiliates to earn their commission. While specific payout thresholds and affiliate network details are not available, the combination of a lucrative niche and the brand's loyal customer base makes the BOY London affiliate program an exciting opportunity for all those into streetwear.
The affiliate program offers a solid 10% commission on sales, which is appealing for marketers. Although the average order value wasn't specified, it's common for lifestyle brands to have higher purchase patterns, meaning affiliates can see meaningful earnings. Just think about how that 10% stacks up as commissions during a busy holiday season!
With a cookie duration of 15 days, you have a decent window to earn commissions after a customer clicks through your link. This could be very beneficial for affiliate marketers who create engaging content that drives traffic to the program.
Halara is making waves in the athleisure world, offering a trendy selection of activewear and casual clothing for women. Founded with the goal of combining comfort, style, and affordability, Halara has quickly gained popularity among fitness enthusiasts and fashionistas alike. Their product range includes everything from yoga pants to comfy matching sets, appealing to those who want to look great while staying active.
With a commission rate of 8% per sale, Halara’s affiliate program can be quite rewarding. If we consider an average order value typical for apparel, say around $60, your average commission could end up being about $4.80 per sale. That number can add up quickly, especially given the increasing trend of athleisure wear in everyday outfits.
Their stylish offerings, combined with an easy shopping experience, make Halara a brand that’s easy to promote. With active promotions and a strong social media presence, affiliates can leverage these tools to drive sales effectively. Plus, Halara’s commitment to delivering quality and affordable women’s apparel makes their products even more appealing for potential customers.
Approval Requirements: Affiliates must apply through CJ Affiliate with a professional, content-rich website focused on fashion or luxury; approval is based on site quality, relevancy of content, audience engagement, and compliance with CJ Affiliate and Neiman Marcus program policies.
Their affiliate program provides a commission rate of 2.4% per sale, which can add up quickly given their typical average order value. If customers are spending around $200, your commission could be approximately $4.80 per sale. With such a range of enticing products, affiliates have a great opportunity to reach high-value customers who know the worth of luxury shopping.
Neiman Marcus has established a reputation for quality and exclusivity, making it a favored choice among those wanting to splurge. If you're in the affiliate marketing game, partnering with this iconic brand can drive some serious sales potential, particularly in the fashion and beauty niches where they excel.
Approval Requirements: Must join the Commission Junction affiliate network, be at least 18 years old, have a valid website, blog, or social media channel with original content, comply with CafePress’s affiliate and branding guidelines, and receive manual approval from CafePress
Affiliate Network: CafePress Affiliate Program
Payout Threshold: $50
CafePress is an online marketplace that specializes in custom products, ranging from t-shirts and mugs to posters and home decor. Their platform allows users to unleash their creativity by designing products that reflect their unique style. With a wide variety of items and themes available, Etsy-type shop owners and creative minds are excited to showcase their designs.
With a solid reputation for quality and a long-standing presence in the custom merchandise market, CafePress has become a go-to for personalization. The commission rate for affiliates is set at a decent 20% per sale, meaning if an average order is around $30, affiliates could make about $6 per sale. This makes it a great opportunity for anyone looking to monetize their creative endeavors.
CafePress offers a fun and engaging way for affiliates to earn commissions by promoting products that resonate with audiences who love personalized gifts. Although we didn’t find all the backend details like approval requirements and payout thresholds, the 30-day cookie duration is pretty standard. This means affiliates have a good window to earn commissions on referred sales.
Maurices is a popular women's fashion retailer that has been around since 1931. They focus on providing trendy, stylish clothing for women of all shapes and sizes, from casual everyday wear to more dressy options. Their collections include everything from jeans and tops to dresses and accessories, catering to young women looking for fashionable and affordable outfits.
The brand has a strong following, thanks to its commitment to making women feel confident and comfortable in their clothing. With a welcoming atmosphere in-store and a user-friendly online shopping experience, it's no wonder shoppers keep coming back for more. As for the affiliate program, it offers a commission rate of 5% per sale, which can add up nicely given their average order value.
Maurices is an excellent choice for affiliates looking to promote a diverse range of products in the women's apparel market. With a solid cookie duration of 14 days, you'll have a fair amount of time to earn that commission if someone clicks your link. Plus, with so many purchasing options and styles available, there's plenty to share and showcase!
Approval Requirements: Applicants must register via the AWIN affiliate network, supply a valid website URL or social media channel with relevant fashion content, and adhere to PrettyLittleThing’s affiliate program terms and brand guidelines
Affiliate Network: Awin
Payout Threshold: $50
PrettyLittleThing is a trendy online fashion retailer that's all about the latest styles and keeping prices affordable. They cater especially to a young audience who loves to keep up with fast fashion without breaking the bank. You’ll find everything from dresses and tops to accessories, all designed for the fashion-forward individual.
Their affiliate program is attractive, offering a commission rate between 5% and 10% per sale. With PrettyLittleThing’s average order value typically hovering around $50, that means you could be earning anywhere from $2.50 to $5 per sale. That’s a solid return, especially if you get a few sales rolling in!
With a cookie duration of 30 days and a wide range of popular products, PrettyLittleThing is a great option for affiliates wanting to promote stylish apparel. It’s not just about the clothes; it’s about making statement pieces easily accessible to everyone.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Hugo Boss is a powerhouse in the fashion industry, known for its sleek designs and luxury apparel. With a rich history that dates back to 1924, the brand offers a wide range of products including tailored suits, casual wear, perfumes, and accessories. The sophisticated aesthetic appeals to a diverse clientele, making it a staple in wardrobes around the globe.
The affiliate program is an enticing way to earn commissions, boasting rates between 8% and 12% per sale. If we consider an average order value of around $200, that means you could earn between $16 and $24 for each sale you drive, which is a solid incentive for affiliate marketers. The 30-day cookie duration also provides a nice window for potential purchases.
Hugo Boss emphasizes a premium shopping experience, with a commitment to quality that resonates well with consumers. This reputation, combined with their stylish offerings, makes their affiliate program an attractive option for anyone looking to promote high-end fashion.
Approval Requirements: Applicants must apply through Rakuten Advertising, have a live website or mobile app with original, relevant content (e.g., footwear or fashion), comply with Rakuten and Zappos affiliate program terms, and be approved by Zappos
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Zappos is a well-known online retailer that specializes in shoes, clothing, and accessories. Founded in 1999, it blew up in popularity due to its incredible customer service and vast selection. From casual sneakers to dress shoes, you'll find tons of brands and styles, making it a one-stop shop for anyone looking to up their fashion game.
The Zappos affiliate program is super attractive for marketers. With a 7% commission per sale, affiliates can earn a decent amount. Considering Zappos’ average order value is often around $100, you could be looking at an average commission of about $7 per sale. That adds up, especially since Zappos trends towards repeat customers thanks to its stellar service.
Approval Requirements: Publishers must apply through CJ Affiliate, have an active website, mobile app or social media channel with original content, comply with CJ’s Operating Agreement and Eddie Bauer’s affiliate program terms (including privacy policy and disclosure requirements), and submit valid tax documentation (W-9 for US, W-8BEN for non-US).
Affiliate Network: Cj Affiliate
Payout Threshold: $50
Eddie Bauer is a well-loved brand that has been around since 1920. Known for its durable outdoor apparel and gear, the company caters to adventurers and everyday folks looking for quality pieces. Whether you're in need of stylish jackets, outdoor footwear, or comfy activewear, Eddie Bauer has you covered.
The brand is quite popular and trusted, boasting a loyal customer base who appreciate both style and functionality. They offer a variety of products, from hiking gear to casual clothing, making them a go-to for many. Their average order value tends to be above the $100 mark.
With a commission rate of 0.80%, affiliates can make about $0.80 for every sale resulting from their efforts. Plus, the short 7-day cookie duration means customers need to make their purchase fairly quickly for the affiliate to earn their commission. This setup encourages engaging and prompt interactions with potential buyers.
Approval Requirements: Applicants must apply via Rakuten Advertising, have an active publicly accessible website, blog or mobile app focused on fashion, beauty or home, include a clear FTC affiliate disclosure, be U.S.-based, and provide valid tax (W-9) and payment information.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Nordstrom is a popular retailer known for its wide selection of high-quality apparel, shoes, and accessories. Since it started in 1901, Nordstrom has built a solid reputation for offering top brands and trendy fashion items. Shoppers can find everything from designer dresses to everyday casual wear, catering to men, women, and kids alike. With stylish offerings from big names like Gucci, Nike, and Free People, Nordstrom is a go-to destination for fashion shoppers.
The Nordstrom affiliate program lets affiliates cash in on this fashionable scene. With a commission rate of 0.8% per sale, affiliates can still see some solid earnings, especially since the retailer often sees higher average order values. This means that depending on customer purchases, the actual dollar amount from commissions can add up quickly, making it worthwhile for those marketing their products.
Perfect for both seasoned affiliates and newbies, the program is relatively straightforward, and fashion lovers are always looking for new styles to elevate their wardrobes. Plus, being part of such a well-known brand creates trust, encouraging potential customers to click through those affiliate links and shop.
FansEdge is a go-to destination for fans of all things sports merchandise. With a huge selection of apparel, accessories, and memorabilia from all major leagues like the NFL, NBA, MLB, and NHL, you can deck yourself out in gear from your favorite teams. FansEdge often features limited edition items, autographed collectibles, and more, making it a treasure trove for die-hard sports enthusiasts.
The brand is super popular among sports fans and has garnered a strong following thanks to its variety and quality. It's really easy for affiliates to get into this space, especially with products catering to different sports and seasonal events. The typical order size is pretty decent, so with an 8% commission rate, affiliates can expect solid earnings with each sale made.
FanCentric really shines when it comes to its promotional materials and support for affiliates. Plus, they have great offers and discounts available throughout the year, driving even more sales. With a specific fan-focused approach, this affiliate program can be quite rewarding for those looking to tap into the sports merchandise niche.
Lids is a well-known brand in the world of sports and fashion headwear, providing a diverse array of caps, hats, and apparel. They cater to fans of major leagues like the NFL, NBA, MLB, and NCAA, making it a go-to destination for sports enthusiasts. With their trendy designs and high-quality products, Lids has built a loyal customer base looking for stylish ways to support their teams.
They offer an affiliate program with a decent commission rate of 6% per sale. While the cookie duration is 7 days, meaning you’ll earn commissions on purchases that happen within that time frame after someone clicks your link, the real attraction lies in tapping into their popular product range. Lids items appeal not just to sports fans but also to those who appreciate fashionable headwear, making this affiliate opportunity quite appealing.
Aside from the solid product selection, Lids is known for their frequent promotions and deals, which can help drive sales through your affiliate links. If their average order value falls around the $50 mark (a rough estimate), a 6% commission could mean an average commission of about $3 per sale. Plus, with such a popular brand, you might see some consistent traffic and conversions coming your way.
Into The AM is a cool clothing brand known for its eye-catching designs and comfortable apparel. They offer a variety of products, including graphic t-shirts, hoodies, and joggers, all designed with unique themes and vibrant colors. If you’re looking for standout pieces that cater to those who love a bit of creativity in their everyday wear, this brand delivers.
The affiliate program is a great opportunity for anyone with an audience interested in trendy fashion. With a commission rate of 10% per sale, affiliates can earn a nice chunk of change. Given the aesthetics and youth appeal of Into The AM, it can easily lead to higher average order values. That’s a win-win for affiliates looking to boost their earnings.
Currently, they offer a 30-day cookie duration, which gives cookies enough time to track potential sales. This flexibility means affiliates can benefit from capturing sales even after a user leaves the site. Based on the brand's popularity, it’s definitely a program worth exploring for those active in fashion affiliate marketing.
Approval Requirements: Applicants must apply via the AWIN network, providing a valid website URL with original, relevant content (e.g., sports, fitness, apparel), a privacy policy, terms & conditions and company/contact information; they must meet AWIN’s quality standards and provide valid payment/billing details (including VAT info if applicable); final approval is subject to AWIN’s manual review.
Affiliate Network: Awin
Payout Threshold: $50
Sports Direct is a well-known retail giant in the UK, specializing in sports and leisure apparel. They carry a huge selection of products, from top athletic brands to casual wear, sports equipment, and accessories. Whether it’s running, football, or outdoor gear, Sports Direct has something for everyone.
They have built a strong reputation for offering quality products at competitive prices. The brand attracts a diverse crowd, from casual fitness enthusiasts to dedicated athletes. With such a wide product range, the average order value can be significant, making the 2.4% commission rate a promising opportunity for affiliates.
With a cookie duration of 30 days, affiliates can benefit from recurring commissions on any qualifying purchases made by referred customers within that period. This gives you a decent window of time to capture sales, maximizing your earning potential as part of the Sports Direct affiliate program.
Lord & Taylor is a classic destination for fashion lovers, having been around since 1826. Specializing in women's and men's clothing, accessories, and home goods, it offers a diverse range of stylish products. With market trends always shifting, their collection includes a mix of formal apparel, casual wear, and fashionable gifts, perfect for any occasion.
Affiliate marketers will appreciate the brand’s strong reputation and loyal customer base, which adds appeal to promoting their products. Their affiliate program offers a 2.4% commission rate per sale, making it an attractive option given the typical orders seen in the fashion industry. It’s not uncommon for average order values to be around $100, meaning that commissions could average about $2.40 per sale, giving affiliates a good earning potential.
With a cookie duration of 7 days, marketers need to keep their content fresh to capture potential sales quickly. Capturing those quick-turnaround sales can be key, especially when promoting seasonal collections or popular items that tend to sell out fast. Overall, Lord & Taylor’s affiliate program stands as a solid choice for those passionate about fashion.
Pink Boutique is a trendy fashion retailer known for its fashionable clothing, shoes, and accessories aimed at young women. They have a fabulous selection featuring everything from stylish dresses to chic everyday wear. With an ever-evolving inventory, their offerings keep up with the latest fashion trends, making them a popular choice among style-savvy shoppers.
Their affiliate program allows you to earn commissions ranging from 3% to 5% for every sale you make, which can add up nicely, especially if you're promoting higher-value items. Pink Boutique often has sales and discounts that can encourage customers to purchase, boosting your earnings as an affiliate.
With a cookie duration set at 30 days, you have ample time to convert referrals into sales. The brand’s commitment to customer satisfaction and stylish variety makes it a compelling option for affiliates looking to tap into the fashion market!
Talentless.co is an exciting brand rooted in the fashion industry, offering a range of high-quality streetwear and athleisure products. Their collection features everything from trendy tees and hoodies to comfortable joggers, all designed with a laid-back vibe. The brand is all about minimalistic designs with a focus on both style and comfort, attracting a diverse clientele who appreciate casual yet chic looks.
Affiliates can expect an 8% commission on sales, which can add up nicely, especially since their average order value leans toward the premium side of fashion. This means the potential for decent earnings with thoughtful marketing. Plus, with a 30-day cookie duration, there's a generous window for followers to convert after clicking your links.
Though details regarding approval requirements, affiliate network, and payout thresholds remain a bit murky, assisting prospective customers with engaging content centered around the brand’s lifestyle angle can help boost sales. The appeal of Talentless.co lies in its trendy fit for any modern wardrobe, making it an attractive prospect for affiliates looking to add unique fashion items to their portfolio.
Calvin Klein is a globally recognized brand, famous for its sleek, modern aesthetics and timeless styles. They offer a wide range of products, from premium denim and stylish apparel to luxurious fragrances and trendy accessories. Shoppers are drawn to their signature minimalist vibe, making Calvin Klein a go-to choice for fashion-forward individuals seeking quality and innovation.
The brand's popularity ensures a steady stream of traffic, which bodes well for affiliates. With a commission rate of 6.4% per sale, affiliates can expect a nice payout, especially when considering the average order value. When customers snag a few items, this leads to commissions that can add up quickly.
Plus, the 30-day cookie duration gives affiliates ample time to earn their commissions after customers first click through. This means if a potential buyer visits and returns later, you still get credit for the sale!
Approval Requirements: Applicants must have an active website or mobile app with original fashion or lifestyle-related content, include a privacy policy, and comply with Gap Inc.'s brand guidelines; application approval is at the merchant's discretion.
Affiliate Network: FlexOffers
Payout Threshold: $50
Gap is a well-known clothing retailer that has been around since 1969, offering a wide range of casual apparel and accessories for men, women, and children. Their stylish, everyday wear appeals to a broad audience, making it a go-to brand for those looking to refresh their wardrobes. With a focus on quality basics and trendy pieces, Gap stands out in the crowded fashion market.
The Gap brand includes an array of products like jeans, t-shirts, dresses, and outerwear. Their collections often highlight trendy prints and colors that make it easy to mix and match. Known for their quality and customer-friendly prices, Gap is a popular choice for families and fashion enthusiasts alike, making their affiliate program attractive.
With a commission rate ranging from 1% to 4% per sale, affiliates have the chance to earn a little extra cash promoting Gap products. Even with a modest commission, affiliates can see decent earnings given the average order values that typically hover around $75. So, if you're driving traffic to their site and helping those sales, it could mean some nice commissions in your pocket!
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the t-shirt niche, you can trust our recommendations to help make it happen.
Lasso's YouTube integration automatically ensures you earn the most possible from every affiliate link in your video descriptions. Just set it and forget it!