These are the best toy affiliate programs for plushies, figurines, trading cards, and collectibles. Let the fun begin!
• UpdatedAre you ready to explore Toy Affiliate Programs? No fluff, just real insights and practical advice for anyone ready to dive in. Let's get to it!
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Join Affiliate+ for FreeWe analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Choosing the right affiliate program is an essential part of any winning affiliate marketing strategy.
There are several reasons why choosing toy affiliate programs can be a smart move for your business:
With these advantages, it's clear why toy affiliate programs can be a lucrative choice for affiliate marketers.
Looking for programs in a different niche? Check out our full Affiliate Programs Database.
zulily offers deals on brands for moms, babies, men, and kids. Save up to 70% on daily flash sales on home décor, clothing, toys, and more!
Commission Rate: 8% to 9.6% Per Sale
Cookie Duration: 1 Day
zulily is an amazing affiliate program with deals on top brands for moms, babies, men, and kids. You can save up to 70% on daily flash sales for home décor, clothing, toys, and more. Their commission rate of 8% to 9.6% per sale is higher than expected, giving you the opportunity to earn more with each referral.
While the cookie duration of 1 day is lower than expected, zulily's wide range of products and high commission rate make it a great choice for affiliate marketers. Their most popular products include stylish clothing for moms, adorable outfits for babies, and a variety of toys for kids. With zulily, you can earn great commissions while promoting products that parents and families love.
Join the zulily Affiliate Program
Commission Rate: 2% to 7% Per Sale
Cookie Duration: Unknown
Indigo Books & Music is an awesome Canadian bookstore chain with a killer affiliate program. They offer a commission rate of 2% to 7% per sale, which is pretty sweet. And their selection of books, gifts, and specialty toys is top-notch, making it easy to promote their products.
While the cookie duration is unknown, the potential for earning a solid commission on sales is definitely there. Indigo's most popular products include best-selling books, unique gifts, and fun specialty toys, making it a great choice for anyone in the book or gift niche. Plus, being Canada's largest book, gift, and specialty toy retailer, you can trust that you'll be promoting quality products to your audience.
Join the Indigo Books & Music Affiliate Program
Commission Rate: 6% Per Sale
Cookie Duration: 10 Days
vidaXL is the go-to online department store for all your home, garden, garage, and DIY needs. With a wide range of products at fair prices, it's a great place to find everything you need for your home and outdoor spaces.
And when it comes to their affiliate program, the 6% commission rate per sale and 10-day cookie duration are definitely higher than expectations. This means you can earn more from each sale you refer, and you have a longer window to earn commissions from your referrals.
Some of their most popular products include outdoor furniture, home decor, and power tools, making it easy to attract customers and earn commissions through the vidaXL affiliate program.
Join the vidaXL Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: Unknown
Giant Teddy is an awesome affiliate program because they offer personalized teddy bears, stuffed animals, and a free personalized greeting card with every teddy. Their commission rate of 10% per sale is higher than expected, giving you a great opportunity to earn more. While the cookie duration is unknown, the high commission rate makes it worth promoting their products.
Their most popular products include personalized teddy bears and stuffed animals, which are perfect for gifts and special occasions. With a 10% commission rate per sale, promoting Giant Teddy's products through their affiliate program is a great way to earn extra income. Plus, you get a free personalized greeting card with every teddy, making it an even more attractive offer for potential customers.
Join the Giant Teddy Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Toca Life Box offers a generous 10% commission rate per sale, which is higher than the average affiliate program. With a 30-day cookie duration, you have a month for customers to make a purchase after clicking on your link, giving you ample time to earn your commission.
Their most popular products, including the Toca Life Box subscription, are perfect for kids who love surprises and creative play. This makes it an easy sell for parents and gift-givers, and a great opportunity for affiliates to earn a steady income.
Join the Toca Life Box Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: 3% - 5% Per Sale
Cookie Duration: 14 Days
Crayola is known best for its line of crayons and other coloring products, but they also offer other art supplies, too.
Join the Crayola Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 30 Days
TJ Maxx stores have one simple mission: sell the fashion brands people love but at up to 60% off. They smartly buy their stock at discount to get you deals.
Join the T.J. Maxx Affiliate Program
Commission Rate: 1.6% to 6.4% Per Sale
Cookie Duration: 1 Day
If you’ve been to a mall ever in your life, then you know what GameStop is. They deal with games and electronics, both used and new.
Join the GameStop Affiliate Program
Commission Rate: 2% Per Sale
Cookie Duration: Unknown
Great Little Trading Company creates smart storage solutions, versatile children's furniture, and unique, long-lasting wooden toys.
Join the Great Little Trading Company Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
The Little Market is a nonprofit shop selling products made by artisans in underserved communities to support economic empowerment.
Join the The Little Market Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: 6% Per Sale
Cookie Duration: 30 Days
Bentley Trike offers convertible smart trikes, designed in collaboration with the Bentley Motors Company and your kid's needs.
Join the Bentley Trike Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 30 Days
Slumberkins promotes early emotional learning through creatures children adore and tools helping raise caring, and confident children.
Join the Slumberkins Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
KeepEmQuiet.com is the one-stop-shop for all things screen-free entertainment, home to their famous, award-winning entertainment packs.
Join the KeepEmQuiet Affiliate Program
Commission Rate: 20% Per Sale
Cookie Duration: 60 Days
Unidragon company is the biggest producer and seller of wooden puzzles. They offer fun, exciting, affordable puzzles.
Join the Unidragon Affiliate Program
Commission Rate: 2.4% Per Sale
Cookie Duration: 30 Days
LEGO is a line of toys featuring plastic bricks, gears, and mini-figures in a variety of colors which can be assembled to create models.
Join the Lego Affiliate Program
We've built multiple six-figure online businesses that our moms are proud of.
We'd like to help you do the same.
Commission Rate: 2% Per Sale
Cookie Duration: 5 Hours
Toys R Us is the leading kids' store for all toys, video games, dolls, action figures, learning games, building blocks, and more.
Join the Toys R Us Affiliate Program
Commission Rate: 0.8% Per Lead
Cookie Duration: 1 Day
Best Buy is known as the largest retailer of computers and electronic products. There are a lot of products in electronics to promote.
Join the Best Buy Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 7 Days
At JCPenney, there's always a deal. Shop and enjoy a selection of jewelry, clothing, shoes, and more! This includes business casual clothing.
Join the JCPenney Affiliate Program
Commission Rate: 2.4% Per Sale
Cookie Duration: 30 Days
LEGO® makes the largest collection of building toys and brick sets and offers the perfect gift for your kid.
Join the LEGO FR Affiliate Program
Commission Rate: 7% Per Sale
Cookie Duration: 7 Days
BAMBULE offers the most popular brands of toys and games, building toys, dolls, remote control vehicles, stuffed animals, etc.
Join the BAMBULE Affiliate Program
Commission Rate: 16% Per Sale
Cookie Duration: 30 Days
Bestbonus is an e-shop of Smart optic sro, offering a wide range of goods at the lowest prices on the market.
Join the BESTBONUS Affiliate Program
Commission Rate: 2% Per Sale
Cookie Duration: 30 Days
MindWare is an innovative company that creates Brainy Toys for Kids of All Ages, such as unique games, brainteasers, puzzles & books.
Join the Mindware.com Affiliate Program
Commission Rate: $30 Per Order
Cookie Duration: 7 Days
MagicCars.com carries the latest and greatest ride on cars and trucks with parental driver option of driving the vehicle.
Join the MagicCars.com Ride On Cars & Trucks Affiliate Program
Commission Rate: 7% - 12% Per Sale
Cookie Duration: 15 Days
Játéksziget.hu offers thousands of high-quality toys that help discover children’s playful minds and needs.
Join the Játéksziget.hu Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
JátékNet is the go to the biggest children's toy web store in Hungary, offering almost 10,000 children's toys for boys and girls.
Join the JátékNet Affiliate Program
Commission Rate: 3.50% Per Sale
Cookie Duration: 21 Days
4KIDS e-shop is one of the largest sellers of children's goods online, with over more than 20,000 products to offer.
Join the 4kids Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 30 Days
Vesely-drak offers a huge assortment in the area of ​​card and board games with more than 1,500 different games and products.
Join the Vesely-drak Affiliate Program
Commission Rate: 3% Per Sale
Cookie Duration: 7 Days
Sparkys offers a large selection of best quality toys for boys and girls of all ages from the well-known world and local manufacturers.
Join the Sparkys Affiliate Program
Commission Rate: 15% Per Sale
Cookie Duration: 45 Days
GoCube and GoDice are app-enabled smart toys that connect legendary games to the 21st century with the best cutting edge technology.
Join the GoCube Smart Connected Toys Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
La Frikileria is the leading store in Spain for gifts and collectibles related to the world of cinema, TV series, video games, SNS, and more.
Join the La Frikileria Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Albi has been making super games for children and adults, original greeting cards, unmissable diaries and notebooks, and a bunch of gifts.
Join the Albi.cz Affiliate Program
Commission Rate: 3% Per Sale
Cookie Duration: 30 Days
Horizon Hobby specializes in radio control hobby products, developing radio control airplanes, cars & trucks, boats, helicopters, and drones.
Join the Horizon Hobby Affiliate Program
Commission Rate: 6% Per Sale
Cookie Duration: 7 Days
Fat Brain Toys is the top online toy store for unique and the very best educational toys, games, and gifts for all ages.
Join the Fat Brain Toys Affiliate Program
Commission Rate: 1% Per Sale
Cookie Duration: 7 Days
American Girl offers an inspiring world of dolls, clothes, doll furniture, doll accessories, books, and more that nourish a girl’s spirit.
Join the American Girl Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 45 Days
Diecast carries popular items such as movie and TV series cars and trucks, Batmobiles, Back To The Future Time machines, and more.
Join the Diecast Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Areaware creates objects and gifts for the home, work, and play in collaboration with independent designers.
Join the Areaware Affiliate Program
Commission Rate: $10 Per Sale
Cookie Duration: 30 Days
Sago Mini Box is a monthly educational subscription box for ages 3-5, offering appropriate activities, as well as a collectible figurine.
Join the Sago Mini Box Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Mechanical Models is a UK-based distributor & importer of all things mechanical model building, hobby & craft.
Join the Mechanical Models UK Affiliate Program
Commission Rate: 15% Per Sale
Cookie Duration: 30 Days
Itzy Ritzy collection promotes exploration with cozy and soothing fabrics and materials, sweet characters, and fun designs and features.
Join the Itzy Ritzy Affiliate Program
Commission Rate: 20% Per Sale
Cookie Duration: 30 Days
Vertellis US products are designed to increase offline moments, make space for self-reflection, and spark sincere conversations.
Join the Vertellis US Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
NitroRCX is the primary source for Remote Control Cars. They take pride in offering the lowest price for quality products in the RC Industry.
Join the NitroRCX.com Affiliate Program
Commission Rate: 15% Per Sale
Cookie Duration: 30 Days
Living Nature range of high-quality soft toys, perfect for animal lovers! Their toys come in fun and ethically-produced packaging.
Join the Living Nature Affiliate Program
Commission Rate: Unknown
Cookie Duration: 30 Days
Noon is the best place to buy and sell things in the Middle East. Find your new favorite products, and promote them to your audience today.
Join the Noon Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Check out the ultimate Disney shopping destination! Shop for costumes, clothes, toys, collectibles, decor, movies, and more at shopDisney.
Join the shopDisney Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 90 Days
Finn & Emma makes modern and organic baby and toddler clothing, toys, and accessories for both style and sustainability.
Join the Finn & Emma Affiliate Program
Commission Rate: 4% and 8% Per Sale
Cookie Duration: 15 Days
Sideshow connects people with their favorite characters and icons from the worlds of Film, Comic and Gaming Collectibles from Star Wars, Marvel, & more.
Join the Sideshow Affiliate Program
Commission Rate: 1.6% - 6.4% Per Sale
Cookie Duration: 30 Days
Liverpool FC offers worldwide exposure giving the club an exclusive and strong global fan base with a large percentage of merchandise available.
Join the Liverpool FC Affiliate Program
Commission Rate: 2.4% - 4.80% Per Sale
Cookie Duration: 1 Day
buybuy BABY offers everything for newborns to toddlers, including car seats, strollers, bedding, bath, toys, apparel, and much more.
Join the buybuy BABY Affiliate Program
Commission Rate: $30 - $70 Per Sale
Cookie Duration: 30 Days
MELScience UK offers subscriptions that provide breathtaking hands-on experiments powered by immersive VR lessons.
Join the MELScience UK Affiliate Program
Commission Rate: 6% - 10% Per Sale
Cookie Duration: 30 Days
Aosom (UK) provides a huge variety of high-quality products from home, pets, office, garden, and outdoor products to B2C B2B.
Join the Aosom UK Affiliate Program
Commission Rate: 3% commission, 6% for new partners
Cookie Duration: 30 Days
Iron Studios has been developing and producing extremely detailed collectible figures, 100% made for collectors.
Join the Iron Studios Affiliate Program
Commission Rate: 12% Per Sale
Cookie Duration: 30 Days
GoatGuns offers a collection of the Greatest of all time collectible of miniature non-foring diecast gun models to play with and showoff.
Join the GoatGuns Affiliate Program
Commission Rate: 1% to 12% Per Sale
Cookie Duration: 7 Days
Sloomoo Institute is a sensory playground and artistic universe centered around slime, made to intrigue, delight, and evoke your inner child.
Join the SlooMoo Institute Affiliate Program
Commission Rate: 25% Per Sale
Cookie Duration: 30 Days
EZPlay indoor playgrounds are designed for easy setup and easy storage so your children can grow healthy and strong.
Join the EZPlay Toys Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 60 Days
Little Lona is an online retailer specializing in modern and stylish Baby Essentials, Toys, and Decor for the playroom, nursery, and bedroom.
Join the Little Lona Affiliate Program
Commission Rate: $0.31 Per Order
Cookie Duration: 45 Days
Big Potato is a board games company, developing and bringing home quiz games to party games, kids games to toys.
Join the BigPotato Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Match South curates a thoughtful collection of vintage matchbooks of the south's best restaurants, businesses, & more.
Join the Match South Affiliate Program
Commission Rate: 7% Per Sale
Cookie Duration: 30 Days
AreYouGame creates products that will spark your imagination, and creativity, and encourage critical thinking skills all while having fun.
Join the AreYouGame.com Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Anareus is a popular airsoft and military store. They have been trading in airsoft, military and outdoor supplies.
Join the Anareus Affiliate ProgramWhen compiling our list of the 59 best toy affiliate programs, we considered a range of factors to ensure we provided a comprehensive and fair evaluation. Our goal was to help you make the best possible choice for your affiliate marketing needs. Here's a closer look at our selection criteria:
By considering these factors, we've been able to provide you with a list of toy affiliate programs that are not only profitable but also fair, reputable, and supportive of their affiliates.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the toy niche, you can trust our recommendations to help make it happen.
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