The 45 Best Toy Affiliate Programs of 2023

These are the best toy affiliate programs for plushies, figurines, trading cards, and collectibles. Let the fun begin!

By Andrew Fiebert Updated September 25, 2023

Ready to dive into the world of Toy Affiliate Programs? Look no further! We'll provide you with real insights and practical advice, without any unnecessary fluff.

So, let's get straight to it!

Jump straight to the affiliate programs

Why Choose a Toy Affiliate Program?

Choosing the right affiliate program is an essential part of any winning affiliate marketing strategy.

There are several reasons why you should choose toy affiliate programs:

  • Wide variety of toys: Toy affiliate programs offer a diverse range of toys, catering to different age groups and interests. Whether it's educational toys, action figures, or board games, you'll have plenty of options to promote.
  • High demand: Toys are always in demand, especially during holiday seasons and birthdays. As an affiliate, you can tap into this constant demand and earn commissions on every sale you generate.
  • Recurring customers: Toys are frequently purchased items, as kids outgrow or wear out their toys. This means you'll have the opportunity to build a loyal customer base who will return to your affiliate links whenever they need to buy new toys.
  • Generous commissions: Many toy affiliate programs offer attractive commission rates, allowing you to earn a significant income from your promotional efforts. Some programs even provide tiered commission structures, where you can earn higher rates based on your performance.
  • Easy to promote: Toys are inherently appealing to both kids and parents, making them easy to promote. With captivating product images and engaging descriptions, you can create compelling content that drives traffic and conversions.
  • Brand recognition: Toy affiliate programs often partner with well-known toy brands, giving you the advantage of promoting trusted and recognized products. This brand recognition can boost your credibility as an affiliate and increase the likelihood of conversions.

By choosing toy affiliate programs, you'll have access to a wide range of toys, tap into a high demand market, build recurring customers, earn generous commissions, find it easy to promote, and benefit from brand recognition. It's a win-win for both you and your audience!

Looking for programs in a different niche? Check out our full Affiliate Programs Database.

How We Picked the Best Toy Affiliate Programs

Commission Structure

We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.

Product Quality

Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.

Brand Reputation

We give extra weight to brands with stellar reputations for taking care of their affiliates.

Payout Terms

Different programs have different payout thresholds and frequencies that we considered when writing our list.

Top 45 Toy Affiliate Programs in 2023

  1. Giant Teddy

    Giant Teddy

    Commission Rate: 10% Per Sale

    Cookie Duration: Unknown

    Giant Teddy homepage

    Giant Teddy is an outstanding affiliate program that offers a wide range of personalized teddy bears, stuffed animals, and even includes a free personalized greeting card with each teddy purchase. Their commission rate of 10% per sale is quite generous, providing a great opportunity for affiliates to earn a substantial income. Although the cookie duration is unknown, the high-quality products and excellent customer service provided by Giant Teddy make it a worthwhile program to promote.

    One of the most popular products offered by Giant Teddy is their personalized teddy bears, which can be customized with names or special messages. These teddy bears make perfect gifts for birthdays, anniversaries, or any special occasion. Additionally, their stuffed animals are loved by both children and adults, with a variety of adorable options to choose from. By promoting Giant Teddy as an affiliate, you can help your audience find the perfect cuddly companion for themselves or their loved ones.

    Join the Giant Teddy Affiliate Program
  2. GameStop


    Commission Rate: 1.6% to 6.4% Per Sale

    Cookie Duration: 1 Day

    GameStop homepage

    If you've ever set foot in a mall, chances are you're familiar with GameStop. They are a go-to destination for games and electronics, whether you're in the market for something new or pre-owned.

    What makes GameStop an awesome affiliate program? Well, for starters, they offer a commission rate ranging from 1.6% to 6.4% per sale. While it's not the highest in the industry, it's definitely a decent range that can add up if you drive a good amount of traffic.

    Another aspect to consider is the cookie duration, which is set at 1 day. This means that if a customer clicks on your affiliate link and makes a purchase within 24 hours, you'll earn a commission. While a longer duration would be ideal, a 1-day cookie still gives you a fair chance to earn some income.

    As for their most popular products, GameStop is known for their wide selection of video games for various platforms, including the latest releases and hard-to-find classics. They also offer a range of gaming accessories, consoles, and electronics, making it a one-stop shop for gamers.

    Join the GameStop Affiliate Program
  3. T.J. Maxx

    T.J. Maxx

    Commission Rate: 4% Per Sale

    Cookie Duration: 30 Days

    T.J. Maxx homepage

    T.J. Maxx is an amazing affiliate program for several reasons. First, they offer a generous commission rate of 4% per sale, which is higher than what many other affiliate programs offer. This means that you can earn more money for each sale you generate through your affiliate links.

    Additionally, T.J. Maxx has a cookie duration of 30 days. This means that if someone clicks on your affiliate link and makes a purchase within the next 30 days, you will still receive a commission for that sale. This longer cookie duration gives you a better chance of earning commissions, even if the customer doesn't make an immediate purchase.

    T.J. Maxx is known for offering popular fashion brands at discounted prices, with savings of up to 60% off. They carefully select their stock to ensure that you can find great deals on the brands you love. Some of their most popular products include designer clothing, accessories, and home decor items.

    Join the T.J. Maxx Affiliate Program
  4. vidaXL


    Commission Rate: 6% Per Sale

    Cookie Duration: 10 Days

    vidaXL homepage

    vidaXL is an awesome affiliate program that caters to all your home, garden, garage, and DIY needs. You'll find a fantastic selection of products at fair prices, making it a great choice for anyone looking to earn some extra cash. With a commission rate of 6% per sale and a cookie duration of 10 days, you have the opportunity to earn a decent amount of money by promoting their products.

    One of the reasons why vidaXL stands out is their wide range of popular products. From furniture and home decor to outdoor equipment and tools, they have everything you need to spruce up your living space. Their garden and outdoor products, in particular, are a hit among customers, with items like patio furniture, BBQ grills, and gardening tools flying off the shelves. So, if you're interested in promoting high-demand products and earning a commission on every sale, vidaXL is the perfect affiliate program for you.

    Join the vidaXL Affiliate Program
  5. Indigo Books & Music

    Indigo Books & Music

    Commission Rate: 2% to 7% Per Sale

    Cookie Duration: Unknown

    Indigo Books & Music is a Canadian bookstore chain. It is Canada's largest book, gift, and specialty toy retailer.

    Join the Indigo Books & Music Affiliate Program
  6. Crayola


    Commission Rate: 3% - 5% Per Sale

    Cookie Duration: 14 Days

    Crayola is known best for its line of crayons and other coloring products, but they also offer other art supplies, too.

    Join the Crayola Affiliate Program
  7. Toca Life Box

    Toca Life Box

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    Toca Life Box is the subscription box with style that bring quality, creative play to kids who love surprises.

    Join the Toca Life Box Affiliate Program
  8. Slumberkins


    Commission Rate: 4% Per Sale

    Cookie Duration: 30 Days

    Slumberkins promotes early emotional learning through creatures children adore and tools helping raise caring, and confident children.

    Join the Slumberkins Affiliate Program
  9. Bentley Trike

    Bentley Trike

    Commission Rate: 6% Per Sale

    Cookie Duration: 30 Days

    Bentley Trike offers convertible smart trikes, designed in collaboration with the Bentley Motors Company and your kid's needs.

    Join the Bentley Trike Affiliate Program
  10. JCPenney


    Commission Rate: 5% Per Sale

    Cookie Duration: 7 Days

    At JCPenney, there's always a deal. Shop and enjoy a selection of jewelry, clothing, shoes, and more! This includes business casual clothing.

    Join the JCPenney Affiliate Program
  11. Best Buy

    Best Buy

    Commission Rate: 0.8% Per Lead

    Cookie Duration: 1 Day

    Best Buy is known as the largest retailer of computers and electronic products. There are a lot of products in electronics to promote.

    Join the Best Buy Affiliate Program
  12. Great Little Trading Company

    Great Little Trading Company

    Commission Rate: 2% Per Sale

    Cookie Duration: Unknown

    Great Little Trading Company creates smart storage solutions, versatile children's furniture, and unique, long-lasting wooden toys.

    Join the Great Little Trading Company Affiliate Program
  13. Toys R Us

    Toys R Us

    Commission Rate: 2% Per Sale

    Cookie Duration: 5 Hours

    Toys R Us is the leading kids' store for all toys, video games, dolls, action figures, learning games, building blocks, and more.

    Join the Toys R Us Affiliate Program
  14. Lego


    Commission Rate: 2.4% Per Sale

    Cookie Duration: 30 Days

    LEGO is a line of toys featuring plastic bricks, gears, and mini-figures in a variety of colors which can be assembled to create models.

    Join the Lego Affiliate Program
  15. Unidragon


    Commission Rate: 20% Per Sale

    Cookie Duration: 60 Days

    Unidragon company is the biggest producer and seller of wooden puzzles. They offer fun, exciting, affordable puzzles.

    Join the Unidragon Affiliate Program
  16. KeepEmQuiet


    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days is the one-stop-shop for all things screen-free entertainment, home to their famous, award-winning entertainment packs.

    Join the KeepEmQuiet Affiliate Program
  17. The Little Market

    The Little Market

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    The Little Market is a nonprofit shop selling products made by artisans in underserved communities to support economic empowerment.

    Join the The Little Market Affiliate Program
  18. Living Nature

    Living Nature

    Commission Rate: 15% Per Sale

    Cookie Duration: 30 Days

    Living Nature range of high-quality soft toys, perfect for animal lovers! Their toys come in fun and ethically-produced packaging.

    Join the Living Nature Affiliate Program

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    Albi has been making super games for children and adults, original greeting cards, unmissable diaries and notebooks, and a bunch of gifts.

    Join the Affiliate Program
  20. La Frikileria

    La Frikileria

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    La Frikileria is the leading store in Spain for gifts and collectibles related to the world of cinema, TV series, video games, SNS, and more.

    Join the La Frikileria Affiliate Program
  21. Mechanical Models UK

    Mechanical Models UK

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    Mechanical Models is a UK-based distributor & importer of all things mechanical model building, hobby & craft.

    Join the Mechanical Models UK Affiliate Program
  22. Sago Mini Box

    Sago Mini Box

    Commission Rate: $10 Per Sale

    Cookie Duration: 30 Days

    Sago Mini Box is a monthly educational subscription box for ages 3-5, offering appropriate activities, as well as a collectible figurine.

    Join the Sago Mini Box Affiliate Program
  23. Sparkys


    Commission Rate: 3% Per Sale

    Cookie Duration: 7 Days

    Sparkys offers a large selection of best quality toys for boys and girls of all ages from the well-known world and local manufacturers.

    Join the Sparkys Affiliate Program
  24. GoCube Smart Connected Toys

    GoCube Smart Connected Toys

    Commission Rate: 15% Per Sale

    Cookie Duration: 45 Days

    GoCube and GoDice are app-enabled smart toys that connect legendary games to the 21st century with the best cutting edge technology.

    Join the GoCube Smart Connected Toys Affiliate Program
  25. Itzy Ritzy

    Itzy Ritzy

    Commission Rate: 15% Per Sale

    Cookie Duration: 30 Days

    Itzy Ritzy collection promotes exploration with cozy and soothing fabrics and materials, sweet characters, and fun designs and features.

    Join the Itzy Ritzy Affiliate Program
  26. Vesely-drak


    Commission Rate: 4% Per Sale

    Cookie Duration: 30 Days

    Vesely-drak offers a huge assortment in the area of ​​card and board games with more than 1,500 different games and products.

    Join the Vesely-drak Affiliate Program
  27. Vertellis US

    Vertellis US

    Commission Rate: 20% Per Sale

    Cookie Duration: 30 Days

    Vertellis US products are designed to increase offline moments, make space for self-reflection, and spark sincere conversations.

    Join the Vertellis US Affiliate Program
  28. 4kids


    Commission Rate: 3.50% Per Sale

    Cookie Duration: 21 Days

    4KIDS e-shop is one of the largest sellers of children's goods online, with over more than 20,000 products to offer.

    Join the 4kids Affiliate Program
  29. JátékNet


    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    JátékNet is the go to the biggest children's toy web store in Hungary, offering almost 10,000 children's toys for boys and girls.

    Join the JátékNet Affiliate Program

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    NitroRCX is the primary source for Remote Control Cars. They take pride in offering the lowest price for quality products in the RC Industry.

    Join the Affiliate Program
  31. Játé


    Commission Rate: 7% - 12% Per Sale

    Cookie Duration: 15 Days

    Játé offers thousands of high-quality toys that help discover children’s playful minds and needs.

    Join the Játé Affiliate Program
  32. Areaware


    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    Areaware creates objects and gifts for the home, work, and play in collaboration with independent designers.

    Join the Areaware Affiliate Program
  33. Noon


    Commission Rate: Unknown

    Cookie Duration: 30 Days

    Noon is the best place to buy and sell things in the Middle East. Find your new favorite products, and promote them to your audience today.

    Join the Noon Affiliate Program
  34. Diecast


    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    Diecast carries popular items such as movie and TV series cars and trucks, Batmobiles, Back To The Future Time machines, and more.

    Join the Diecast Affiliate Program
  35. Ride On Cars & Trucks Ride On Cars & Trucks

    Commission Rate: $30 Per Order

    Cookie Duration: 7 Days carries the latest and greatest ride on cars and trucks with parental driver option of driving the vehicle.

    Join the Ride On Cars & Trucks Affiliate Program
  36. Finn & Emma

    Finn & Emma

    Commission Rate: 10% Per Sale

    Cookie Duration: 90 Days

    Finn & Emma makes modern and organic baby and toddler clothing, toys, and accessories for both style and sustainability.

    Join the Finn & Emma Affiliate Program
  37. American Girl

    American Girl

    Commission Rate: 1% Per Sale

    Cookie Duration: 7 Days

    American Girl offers an inspiring world of dolls, clothes, doll furniture, doll accessories, books, and more that nourish a girl’s spirit.

    Join the American Girl Affiliate Program

    Commission Rate: 2% Per Sale

    Cookie Duration: 30 Days

    MindWare is an innovative company that creates Brainy Toys for Kids of All Ages, such as unique games, brainteasers, puzzles & books.

    Join the Affiliate Program
  39. Fat Brain Toys

    Fat Brain Toys

    Commission Rate: 6% Per Sale

    Cookie Duration: 7 Days

    Fat Brain Toys is the top online toy store for unique and the very best educational toys, games, and gifts for all ages.

    Join the Fat Brain Toys Affiliate Program


    Commission Rate: 16% Per Sale

    Cookie Duration: 30 Days

    Bestbonus is an e-shop of Smart optic sro, offering a wide range of goods at the lowest prices on the market.

    Join the BESTBONUS Affiliate Program
  41. Horizon Hobby

    Horizon Hobby

    Commission Rate: 3% Per Sale

    Cookie Duration: 30 Days

    Horizon Hobby specializes in radio control hobby products, developing radio control airplanes, cars & trucks, boats, helicopters, and drones.

    Join the Horizon Hobby Affiliate Program


    Commission Rate: 7% Per Sale

    Cookie Duration: 7 Days

    BAMBULE offers the most popular brands of toys and games, building toys, dolls, remote control vehicles, stuffed animals, etc.

    Join the BAMBULE Affiliate Program
  43. shopDisney


    Commission Rate: 8% Per Sale

    Cookie Duration: 30 Days

    Check out the ultimate Disney shopping destination! Shop for costumes, clothes, toys, collectibles, decor, movies, and more at shopDisney.

    Join the shopDisney Affiliate Program
  44. LEGO FR


    Commission Rate: 2.4% Per Sale

    Cookie Duration: 30 Days

    LEGO® makes the largest collection of building toys and brick sets and offers the perfect gift for your kid.

    Join the LEGO FR Affiliate Program

How We Selected the Best Toy Affiliate Programs

Criteria for Our Selection

When compiling our list of the 45 best toy affiliate programs, we considered a range of factors to ensure we provided a comprehensive and fair evaluation. Our goal was to help you make the best possible choice for your affiliate marketing needs. Here's a closer look at our selection criteria:

  • Commission Structure: The first thing we looked at was the commission structure. We aimed to include programs that offer competitive and fair commission rates. Some offer a flat fee per sale, while others provide a percentage of the sale value. A few even provide recurring commissions, giving affiliates a share of the ongoing subscription revenue.
  • Product Quality: The quality of the toy itself is critical. After all, it's much easier to sell a product that you believe in and that offers real value to its users. We looked for programs offering high-quality, reputable toy products.
  • Brand Reputation: The reputation of the brand is also important. Well-known and respected brands can be easier to sell, and customers are often more comfortable buying from them.
  • Payout Terms: We considered the payout terms, including the minimum payout threshold and the frequency of payments. Programs that pay out more frequently and have lower payout thresholds are generally more attractive to affiliates.

By considering these factors, we've been able to provide you with a list of toy affiliate programs that are not only profitable but also fair, reputable, and supportive of their affiliates.

Why Trust Our Recommendations?

As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.

At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.

If you want to be a successful affiliate in the toy niche, you can trust our recommendations to help make it happen.

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