These are the best toy affiliate programs for plushies, figurines, trading cards, and collectibles. Let the fun begin!
• UpdatedThe Toy industry is experiencing significant growth, with the global toy market expected to reach approximately $120.49 billion by 2023, growing at a CAGR of 4.8% from 2018 to 2023 source. This growth presents a lucrative opportunity for affiliate marketers looking to capitalize on the booming demand for toys across various age groups and demographics.
This guide covers our top 25 Toy Affiliate Programs. For each program, you'll get key details like:
With this information at your fingertips, you can strategically choose the right programs to maximize your earning potential in the ever-growing toy market.
Jump straight to the affiliate programs
With Lasso, you can get 3-5x higher commission rates on all categories of Amazon products. Earn more without lifting a finger
Join Lasso for FreeIn a Hurry? Here Are the Best Toy Affiliate Programs
We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: 8% to 9.6% Per Sale
Cookie Duration: 1 Day
Approval Requirements: Applications are reviewed and must be approved by Zulily’s affiliate management; applicants need an active website, blog, or social media presence with relevant content. Specific traffic or sales thresholds are not publicly disclosed.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Zulily is a fun and quirky online retailer that focuses on providing a unique shopping experience, especially for moms, kids, and home. They offer a delightful variety of products, from clothing and accessories to toys and home goods, often at fantastic prices, thanks to their flash sales and limited-time offers. Their carefully curated selection is perfect for shoppers looking for deals on trendy items.
The Zulily affiliate program is appealing for those ready to share some great products with their audience. With a commission rate ranging from 8% to 9.6%, affiliates can earn some nice cash with each sale. Just imagine earning around $8 to $9.60 for every $100 sale — that’s not too shabby!
Zulily's cookie duration is just one day, which means affiliates need to encourage quick decision-making from their audience. Although details like payout thresholds aren’t widely shared, the excitement around Zulily’s rotating inventory creates a sense of urgency and can help drive those affiliate conversions. It’s a brand with a fan following, which can make marketing for them breezy and engaging!
Join the zulily Affiliate Program
Commission Rate: 2% to 7% Per Sale
Cookie Duration: Unknown
Approval Requirements: Application via CJ Affiliate with a valid website, blog or social media channel focused on relevant content; Indigo’s affiliate team reviews submissions for brand alignment, content quality and compliance with program policies. No public minimum traffic or sales requirements.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Indigo Books & Music is a well-loved Canadian retailer known for its vast assortment of books, gifts, and lifestyle products. Founded in 1996, they have established themselves as a go-to destination for readers of all ages. Alongside bestsellers and hidden gems in literature, they also stock unique gifts, toys, and stationery, making it a versatile shopping stop for many.
The brand's popularity stems from its commitment to fostering a love of reading and creativity. With a focus on quality customer experience and exclusive products, they've built a loyal customer base. This diverse product mix means that they cater to a wide audience, enhancing the potential for affiliate sales.
For affiliate partners, Indigo's program features a commission rate ranging from 2% to 7%, depending on the sale made. Considering the average order value, affiliates can expect to earn approximately $3 to $10 per sale, which adds up quickly with the right traffic and marketing strategies!
Join the Indigo Books & Music Affiliate Program
Commission Rate: 6% Per Sale
Cookie Duration: 10 Days
Approval Requirements: Application via AWIN network and manual approval by vidaXL after review of website content, traffic and compliance with AWIN and vidaXL program terms.
Affiliate Network: vidaXL Affiliate Program
Payout Threshold: $50
vidaXL is a down-to-earth online retailer offering a wide variety of home, garden, and leisure products. From furniture and home decor to outdoor gear and DIY supplies, they have it all at competitive prices. They're all about making quality living affordable for everyone, which has helped them gain a strong following among budget-conscious shoppers.
Their affiliate program features a commission rate of 6% per sale, which can be quite appealing. Although the average order value isn’t specified, it's reasonable to expect that sales could range significantly. If we imagine an average order around $100, affiliates could earn about $6 per sale, which really adds up with the right traffic!
With a 10-day cookie duration, you have a decent window for potential sales after someone clicks your affiliate link. This gives you a solid chance to convert hesitant customers. If you’re looking to promote an established brand that's focused on affordable living solutions, vidaXL could be a great fit for your affiliate marketing efforts!
Join the vidaXL Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: Unknown
Affiliate Network: AvantLink
Payout Threshold: $50
Giant Teddy is all about bringing oversized hugs to life. They specialize in massive, cuddly teddy bears that make perfect gifts for birthdays, anniversaries, or just because! Customers love their wide range of sizes and styles, ensuring that anyone can find the ideal bear to snuggle up with.
With a solid reputation in the market, Giant Teddy's big plush toys often draw in more buyers. Their playful and colorful website makes it easy for shoppers to browse. Many customers are mentioned to spend significantly on these adorable creatures, and at a 10% commission rate, affiliates can earn a nice paycheck with each sale.
Affiliates can tap into a community of gift-givers, perfect for partnerships by sharing their love for these delightful, giant teddy bears. Whether it’s a holiday gift or a comfort item, the charm of Giant Teddy bears creates many opportunities for conversion through affiliate links. It’s a sweet deal for those promoting these oversized softies!
Join the Giant Teddy Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Toca Boca is all about playful, kid-friendly experiences in the digital world. Their flagship product, Toca Life Box, delivers fun, engaging, and educational content for children, aimed at fostering creativity and exploration. Kids can create their unique stories and adventures in a vibrant universe filled with interesting characters and interactive activities.
The Toca Life Box affiliate program offers a competitive commission rate of 10% per sale. This means that if you promote products with Toca Boca and someone makes a purchase, you’ll earn a solid commission. Given the company's focus on appealing to kids and their families, it's a great opportunity for affiliates who target parenting or family-oriented niches.
Plus, Toca Boca provides a fresh approach to entertainment, positioning itself as a popular choice among parents looking for non-violent and creatively stimulating options. It’s a brand that resonates with families, helping you to attract an engaged audience eager to buy products that promote imaginative play.
Join the Toca Life Box Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: 3% - 5% Per Sale
Cookie Duration: 14 Days
Approval Requirements: Applicants must apply through the Rakuten Affiliate Network and be approved by Crayola based on website content quality, audience relevance, and compliance with program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Crayola is a well-loved brand known for spurring creativity in kids and adults alike through its vibrant art supplies. Launched in 1903, they've become synonymous with colorful crayons, markers, and a wide range of crafting products. Their offerings encourage creativity and imagination in projects ranging from simple doodles to school art assignments.
With a firm reputation built over decades, Crayola products are popular with parents and educators looking for quality art supplies. Their affiliate program is an attractive choice for marketers aiming to promote products that resonate with a wide demographic, especially families. The commission rate of 3% to 5% per sale lets affiliates earn some decent cash, especially since orders often include multiple items that can boost overall sales value.
Crayola not only offers an impressive variety of products, but their strong brand recognition gives affiliates a leg up in marketing efforts. From classic crayons to new and innovative art tools, there’s something for everyone, making it easier for affiliates to find products that resonate with their audience. This makes the Crayola affiliate program a fun and viable option for those who want to promote creativity-driven products.
Join the Crayola Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Publishers must apply via the Rakuten Advertising network, own an active website or mobile app with original, brand-safe content (no adult, hate or illegal material), comply with Rakuten’s publisher Terms and Conditions, and provide valid payment details.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
T.J. Maxx is a beloved retail powerhouse known for offering trendy and designer brand-name products at discounted prices. They sell a wide range of items, from stylish clothing and accessories to home décor and beauty products. Shoppers love digging through their aisles to find the latest fashion deals and unique home goods.
The appeal of T.J. Maxx lies in the thrill of the hunt, making each shopping experience exciting for customers. This store connects with price-conscious shoppers looking for quality products without breaking the bank. Their average order value tends to be significant, which gives affiliates a nice incentive.
Through their affiliate program, marketers earn a commission of 4% on every sale. So, if you consider T.J. Maxx's average order value, you could potentially earn an appealing commission rate. Plus, with a cookie duration of 30 days, you have a solid opportunity to capture sales from returning customers!
Join the T.J. Maxx Affiliate Program
Commission Rate: 1.6% to 6.4% Per Sale
Cookie Duration: 1 Day
Approval Requirements: Affiliates must apply through the Impact affiliate network and provide a valid website, blog, or social media profile with relevant content. Applications are reviewed based on site traffic, content quality, audience relevance, and compliance with GameStop’s Affiliate Program Terms.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
GameStop is a well-known retailer in the gaming industry, widely recognized for its vast selection of video games, consoles, and gaming accessories. Since its start, the brand has developed a loyal customer base, driven by both gamers looking for the latest releases and collectors seeking rare editions. With vibrant gaming communities active online, GameStop's presence extends beyond just retail; it's become a hub for discussions and gaming culture.
The GameStop affiliate program offers commission rates between 1.6% to 6.4% per sale, making it potentially profitable for affiliates. If you consider a typical order value in gaming, which can easily range from $50 to over $200, you can see how commissions can add up. For example, at a 6.4% commission on a $100 order, that means affiliates could earn around $6.40 per sale — a solid incentive for promoting this iconic brand.
While the cookie duration is only one day, which might seem short, GameStop's appeal can drive quick and impulsive purchases. Affiliates get to share not just products but also a lifestyle choice with ties to nostalgia and community, making promotions feel authentic and relatable.
Join the GameStop Affiliate Program
Commission Rate: 2% Per Sale
Cookie Duration: Unknown
Affiliate Network: AWIN
Payout Threshold: $50
The Great Little Trading Company is all about fun, unique, and quirky gifts for kids and adults alike. Their product range includes a delightful mix of toys, kids' clothing, homeware, and party supplies, all designed to bring a smile. With an emphasis on creativity and playfulness, this company has captured the hearts of many families looking for something special.
Their affiliate program offers a commission rate of 2% per sale. While specifics like average order value and cookie duration aren’t straightforward, Great Little Trading Company remains a popular choice among customers. Even a small commission can add up, especially with their diverse product selection and appealing gifts for various occasions.
Affiliates can benefit from partnering with a well-loved brand that constantly brings joy to their customers. As they expand their collection of inventive products, there's plenty of opportunity for creative marketing and driving sales to earn those commissions!
Join the Great Little Trading Company Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
The Little Market is a vibrant online shop focused on fair trade and artisan goods from around the world. Founded by some very inspiring women, the brand aims to uplift marginalized communities by providing a platform for handcrafted items that truly reflect culture and traditions. Their range includes beautifully designed home décor, accessories, and personal care products, making it a go-to for gifts or meaningful purchases to brighten up your personal space.
Their commitment to social impact is really appealing. Many customers are loyal to The Little Market because they appreciate knowing their shopping decisions support communities and provide fair wages to artisans. Plus, the products are unique, often including limited-edition runs that you won’t find elsewhere. With a mission this strong, it's an easy choice for affiliates who want to promote impactful brands.
When it comes to the affiliate program, you’ll earn a 5% commission on every sale. While the exact average order value isn't available, you can imagine that, considering the unique and quality offerings, each transaction can add up quickly. Having a 30-day cookie duration is favorable and allows time for potential customers to finalize their purchases, enhancing your chance of earning as an affiliate.
Join the The Little Market Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: 6% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
The Bentley Trike is all about giving little ones a smooth ride while keeping parents happy too! They specialize in stylish, high-quality tricycles designed for kids, which can turn those short rides into memorable adventures. With an eye-catching range of designs and colors, these trikes not only look good but also aim to provide a safe and fun experience for your child.
Parents love Bentley Trikes for their durability and practicality, and the brand is gaining popularity in the market. The tricycles are built to grow with your child, adapt easily to different stages of development, and contribute to active playtime. This strong reputation enhances the appeal of their affiliate program, making it an attractive option for marketers in the family and parenting niche.
The affiliate program offers a competitive 6% commission rate per sale, which can add up quickly, especially with the average order value being robust. Given these factors, affiliates can expect their commission to give them some nice earnings as families look to invest in quality baby gear. Plus, the 30-day cookie duration means you have a decent window to capture those sales!
Join the Bentley Trike Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
Slumberkins brings a unique twist to the world of children's products with their cozy and cuddly creatures designed to support emotional well-being. They offer a range of plush toys, books, and other educational resources aimed at helping kids learn important life skills like empathy, mindfulness, and resilience. Their colorful and lovable designs have made them a favorite among parents and children alike.
The affiliate program hooks you up with a commission rate of 4% for each sale you refer. While the average order value isn't specifically noted, the playful products typically range from around $30 to $50. So, with an estimated average order value of $40, you could earn about $1.60 per sale. That can add up quickly if you are promoting their exponential line of toys and books!
Joining the Slumberkins affiliate community means tapping into a brand that supports children's emotional growth while providing engaging products. The cookie duration of 30 days helps ensure you get credit for future purchases too. It’s a fun and meaningful way for affiliates to earn commissions while also promoting a heartwarming mission!
Join the Slumberkins Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
KeepEmQuiet is all about fostering peace and quiet in any space. They focus on providing high-quality soundproofing products, making them a go-to for homeowners and businesses looking to reduce noise. Their range includes acoustic panels, soundproof curtains, and more, all designed to keep sounds where they belong.
This brand is popular among those who appreciate tranquility, especially in busy cities or noisy environments. They appeal to a wide audience, from residential customers to professional studios. With a solid reputation built on quality and performance, partnering with KeepEmQuiet means promoting products that genuinely enhance livability and productivity.
As an affiliate, you can earn a 10% commission on each sale, which can add up especially if you target the right audience. If their average order value is substantial, that could represent meaningful earnings on top of your sales. Plus, their 30-day cookie duration means you have a decent amount of time to earn from referrals.
Join the KeepEmQuiet Affiliate Program
Commission Rate: 20% Per Sale
Cookie Duration: 60 Days
Affiliate Network: Unidragon Affiliate
Payout Threshold: $50
Unidragon is all about fun and unique jigsaw puzzles that stand out from the crowd. They offer beautifully designed pieces, often featuring intricate artwork of animals and nature. It’s a perfect blend of fun and artistry that appeals to both puzzle enthusiasts and gift shoppers alike.
With a commission rate of 20% per sale, affiliates can earn a nice chunk of change for every puzzle sold. If we assume an average order value of around $50, that means an average commission could land around $10 per sale, which can add up quickly! Plus, with a cookie duration of 60 days, you have plenty of time to earn on repeat customers.
Unidragon has gained quite a following, thanks to its mindful approach to puzzle making and its commitment to quality. They also promote sustainability by using eco-friendly materials, a detail that resonates with today's conscious consumers. Pair all that with engaging social media and great customer service, and you see why promoting Unidragon products could be a hit among affiliate marketers!
Join the Unidragon Affiliate Program
Commission Rate: 2.4% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Affiliates must apply via Rakuten Advertising; applications are reviewed for site quality, sufficient traffic and relevant original content aligned with LEGO’s target audience; applicants must comply with LEGO affiliate program policies (no bidding on LEGO trademarks, no coupon‐only sites, adherence to FTC disclosure guidelines).
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Lego is a legendary name in the toy industry, captivating kids and adults alike since 1932. Known for its iconic interlocking bricks, the brand has expanded to include an impressive range of themed sets, from classic City and Friends collections to exciting franchises like Star Wars, Harry Potter, and Marvel. With a focus on creativity and imaginative play, Lego sets encourage builders of all ages to engage in hands-on activities.
The Lego brand boasts a strong fan base worldwide, making it a favorite for family gifting and collectors. As a popular choice for creatively oriented consumers, enthusiasts frequently return for their next building endeavor. Lego products not only range widely in price but also tend to result in healthy average orders, allowing affiliates the potential for solid earnings through their program.
The Lego affiliate program offers a commission rate of 2.4% per sale, which can be quite appealing given the average order value for their products. With the average order value typically high, affiliates can earn a nice chunk on each sale they drive—it’s a great opportunity to tap into this growing market and promote some fan-favorite products!
Join the Lego Affiliate Program
We've built multiple six-figure online businesses that our moms are proud of.
We'd like to help you do the same.
Commission Rate: 2% Per Sale
Cookie Duration: 5 Hours
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Toys R Us is a classic name in the toy retail industry. Founded in 1948, this brand has captured the hearts of kids and parents alike with its massive selection of toys, games, and baby products. With well-loved items ranging from action figures to board games, it’s no wonder they remain a go-to destination for gift shopping, especially around holidays and birthdays.
When you join the Toys R Us affiliate program, you get to promote a trusted brand with a wide audience appeal. The program offers a commission rate of 2% on sales. While the average order value can vary, you can typically expect customers to spend a solid amount on their toy buys, making your potential earnings more appealing. The cookie duration of 5 hours will give you a good window for capturing conversions from interested shoppers.
Being part of this vibrant marketplace means you can attach your efforts to a brand that many consumers already know and love. Plus, Toys R Us regularly seeks to connect families with exciting new products, making your promotional efforts more engaging as you share the latest must-haves for kids of all ages.
Join the Toys R Us Affiliate Program
Commission Rate: 0.8% Per Lead
Cookie Duration: 1 Day
Approval Requirements: Must have a website with quality content focused on technology or consumer electronics. Websites should not contain adult content or promote illegal activities.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Best Buy is a well-known electronics retailer that has been around since 1966. They offer a wide variety of products, including laptops, TVs, appliances, smartphones, and gaming gear. Their reputation for customer service and competitive pricing attracts a large audience, making them a solid choice for affiliates.
The Best Buy affiliate program offers a commission rate of 0.8% per lead. This can add up quickly, especially given the average order values in electronics. For instance, if a customer spends about $500, your potential commission from that sale would be roughly $4. Just think how those commissions can stack up with multiple sales!
With a cookie duration of 1 day, it’s essential to act fast when promoting Best Buy products. Affiliates can take advantage of seasonal promotions and sales to maximize their earnings. This is a great opportunity for anyone interested in the tech and electronics niche.
Join the Best Buy Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 7 Days
Approval Requirements: Application via CJ Affiliate; a functional, content-driven website or mobile app; US-based audience; not exclusively coupon or deal sites; must comply with JCPenney’s affiliate program terms and include a privacy policy; approval at advertiser’s discretion
Affiliate Network: CJ Affiliate
Payout Threshold: $50
JCPenney has been a household name in American retail since 1902. They offer a wide variety of products, including clothing, beauty products, home furnishings, and accessories. Known for their great deals, you can find everything from formal wear to casual attire in one spot. It’s a one-stop-shop for families looking for quality goods at affordable prices.
Their affiliate program features a commission rate of 5% per sale, which can add up quickly given JCPenney's average order value. While the average order value isn't specified, you can estimate based on their sales trends. This means your potential earnings per sale can be significant if you promote popular items. Plus, with a 7-day cookie duration, you'll have a decent window to convert potential buyers.
To hop on the affiliate train, just dive into their program and start sharing links to JCPenney's vast range of products. Whether it's the latest fashion or some cozy home items, there’s plenty to promote. Just think of the variety you'll get to market, and the commission will flow in!
Join the JCPenney Affiliate Program
Commission Rate: 2.4% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Awin
Payout Threshold: $50
LEGO FR is part of the globally loved LEGO brand, famous for its colorful building blocks and innovative sets that spark creativity in kids and adults alike. They offer a vast range of themes, from classic cityscapes and popular movie franchises to intricate architecture replicas. With a strong presence across Europe, LEGO has become a household name, cherished for its high-quality products that encourage imaginative play.
The affiliate program offers a commission rate of 2.4% per sale, which can be quite appealing considering LEGO's average order value is typically higher than many retailers—often over €50. That means you could be looking at an average commission of around €1.20 or more per sale. Each customer who clicks your link has a 30-day cookie duration, giving you time to earn from their purchase.
While specific approval requirements and network details aren't readily available, the brand's recognition and loyal customer base provide a solid foundation for potential affiliates. Plus, LEGO frequently runs promotions and holiday specials, which could help increase your sales and commissions.
Join the LEGO FR Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the toy niche, you can trust our recommendations to help make it happen.
Tired of slow results? Lasso increases conversions and pays bonus commissions on eligible products. Grow faster with Lasso.
Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.
Lasso's YouTube integration automatically ensures you earn the most possible from every affiliate link in your video descriptions. Just set it and forget it!
Use Lasso product displays and automations to earn more from your content.
Get startedGuaranteed Amazon Safe