The Toy industry is experiencing significant growth, with the global toy market expected to reach $120.8 billion by 2023, growing at a CAGR of 5.6% from 2018 to 2023 [source]. This booming sector presents a lucrative opportunity for affiliate marketers looking to monetize their platforms.
This guide covers our top 25 Toy Affiliate Programs. For each program, you'll get key details like:
Approval Requirements: Applications are reviewed and must be approved by Zulily’s affiliate management; applicants need an active website, blog, or social media presence with relevant content. Specific traffic or sales thresholds are not publicly disclosed.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Zulily is all about fun and fresh finds for moms and kids. They offer a huge range of unique products that include clothing, shoes, home goods, and toys. One cool thing about Zulily is that they partner with various brands to feature exclusive deals, so you’ll come across some special items that you won't see anywhere else.
Their shopping model is all about flash sales, meaning great deals are available for a limited time. This not only creates urgency for buyers but helps affiliates drive sales faster. With a commission rate of 8% to 9.6%, you can earn a solid chunk of change. Considering Zulily's average order value, you can expect your commissions to add up nicely, especially with their fun and engaging product selections.
A key aspect for affiliates to note is Zulily's daily cookie duration, which means commissions will be credited within just one day of a customer clicking your link. This can be both a benefit and a challenge, pushing the need for quick sales but also ensuring that customers don’t linger long before making a purchase decision.
Approval Requirements: Application via CJ Affiliate with a valid website, blog or social media channel focused on relevant content; Indigo’s affiliate team reviews submissions for brand alignment, content quality and compliance with program policies. No public minimum traffic or sales requirements.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Indigo Books & Music is a beloved Canadian retailer that specializes in books, toys, and lifestyle products. With a strong emphasis on creating a cozy reading experience, Indigo offers everything from best-selling novels to unique gift items. Their stores feature a wide variety of products that cater to readers of all ages, making it a go-to destination for anyone looking to expand their personal library or find that perfect gift.
The Indigo affiliate program allows you to earn commissions ranging from 2% to 7% on sales made through your referrals. The potential earnings can be lucrative, especially considering Indigo's average order values often land in the $50 to $100 range. This means that your commissions could typically fall between $1 to $7 per sale, making it a rewarding opportunity for affiliate marketers.
Indigo also boasts a strong brand presence in Canada, making it easier for affiliates to promote products that resonate with a large audience. Their diverse inventory spans multiple genres, interests, and demographics, which can help affiliates connect with various types of consumers. With a reputation for quality products and a passion for reading, partnering with Indigo appears to be a smart move for any affiliate marketer looking to tap into the book-loving market.
Approval Requirements: Application via AWIN network and manual approval by vidaXL after review of website content, traffic and compliance with AWIN and vidaXL program terms.
Affiliate Network: vidaXL Affiliate Program
Payout Threshold: $50
vidaXL is an online retailer focused on providing a wide range of products, including furniture, home improvement items, and outdoor equipment. Since its founding, vidaXL has grown into a go-to shop not just for home goods but for anyone looking to enhance their living spaces with budget-friendly options. Their catalog offers everything from stylish garden furniture to practical storage solutions, making it easy for customers to find exactly what they need.
The brand is quite popular among shoppers looking for quality at an affordable price. With a commission rate of 6% per sale, affiliates have the chance to earn a decent income, especially considering vidaXL's competitive pricing. If their average order value is estimated around $100, affiliates could potentially earn $6 per sale, which adds up quickly for those sending traffic to the site.
Further sweetening the deal, vidaXL offers a cookie duration of 10 days, allowing affiliates a bit of flexibility in earning commissions on sales. Overall, the variety of products, combined with a solid commission structure, makes vidaXL’s affiliate program an appealing choice for marketers looking to promote a well-regarded brand in home and outdoor categories.
Giant Teddy is all about bringing joy through massive plush toys! Founded with the mission to offer oversized stuffed teddy bears, they’ve carved a niche for themselves in the gift industry. Their adorable and huggable teddy bears make perfect presents for baby showers, birthdays, and holidays, turning any occasion into a memorable one.
The brand’s popularity really shines through social media and customer reviews. People adore their soft and cuddly bears, especially when it comes to size and quality. While the specifics on average order value aren't available, a commission rate of 10% on each sale can be appealing. So if customers pick up a giant teddy bear, which can range in price, your commission could range widely as well!
Affiliates can benefit from this fun and heartwarming brand. With the joy these giant bears bring, it's a win for both customers and marketers. Plus, with the plush toy market thriving, promoting Giant Teddy is a great way to connect with those looking for the perfect gift. Grab your chance to join this cuddly craze!
Toca Life Box is a fun and interactive program from Toca Boca, a brand known for its engaging apps aimed at children. This company focuses on creating experiences that blend education and entertainment, making learning enjoyable for kids. Their products are designed to spark creativity and imagination, appealing to a wide audience of parents looking for quality playtime solutions.
The Toca Life Box program offers a commission rate of 10% per sale, which is pretty solid, especially considering the playful nature of their products. If their average order value is around $50, this means you can earn about $5 for every sale referred through your affiliate link. That’s a nice chunk when you think about promoting something that kids love.
With a 30-day cookie duration, you have a decent window to capture sales from referred visitors. This makes the program a good pick for influencers and content creators in the parenting and children’s space. Plus, Toca Boca has built a strong community and brand loyalty, which can definitely help in driving conversions for affiliates.
Approval Requirements: Applicants must apply through the Rakuten Affiliate Network and be approved by Crayola based on website content quality, audience relevance, and compliance with program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Crayola has been a favorite among kids and creative minds since its founding in 1903. Known for its colorful crayons, markers, and art supplies, the brand inspires creativity with products that are both fun and educational. From vibrant watercolor sets to washable markers, Crayola makes it easy for children to express themselves through art.
The Crayola brand is popular, especially in homes with children, schools, and art enthusiasts. Their products are frequently featured in art supply lists and for school projects, making them a go-to option for parents and teachers alike. With an average order value that can vary, your commission of 3% to 5% per sale translates to a nice payout, depending on what your referred customers are buying.
In the world of affiliate marketing, Crayola offers a solid opportunity due to its broad appeal and continuous demand for art supplies. Every creative project breathes life into the brand, ensuring that Crayola remains at the forefront of educational inspiration and fun.
Approval Requirements: Publishers must apply via the Rakuten Advertising network, own an active website or mobile app with original, brand-safe content (no adult, hate or illegal material), comply with Rakuten’s publisher Terms and Conditions, and provide valid payment details.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
T.J. Maxx is a popular retail chain known for its stylish, off-price apparel and home goods. They offer a variety of trendy clothes, shoes, and accessories for men, women, and children, alongside home decor items that often feature brand-name labels at exceptional discounts. Shoppers love finding quality goods at unbeatable prices, making T.J. Maxx a treasure hunt for fashion-savvy customers.
The T.J. Maxx affiliate program is appealing because they offer a commission rate of 4% per sale. While the average order value specifics aren't laid out, expect customers to spend around $75-$100 on average based on industry standards. This could roughly translate to an average commission of $3 to $4 per sale. That’s not too shabby for sharing a brand that’s already well-loved by many!
With a cookie duration of 30 days, affiliates have a generous timeframe to earn commissions on sales that come from their referrals. This setup gives affiliates a chance to drive traffic to T.J. Maxx while also benefiting from the store's popularity. It’s a win-win for both affiliates and shoppers looking for great deals!
Approval Requirements: Affiliates must apply through the Impact affiliate network and provide a valid website, blog, or social media profile with relevant content. Applications are reviewed based on site traffic, content quality, audience relevance, and compliance with GameStop’s Affiliate Program Terms.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
GameStop is a well-known retailer that specializes in video games, consoles, and gaming accessories. Founded in 1984, it has carved out a niche for itself in the gaming community. GameStop offers a wide selection of both new and pre-owned titles, making it a go-to destination for gamers looking for both the latest releases and classic hits.
The brand's popularity isn't just based on its product range; GameStop also engages customers through various promotions and community events. Their affiliate program allows marketers to tap into this enthusiasm, with commission rates ranging from 1.6% to 6.4% per sale. This means that if the average order value is decent, affiliates can earn a good commission when driving sales.
Affiliates will appreciate the cookie duration of 1 day, encouraging quick decisions from potential customers. It’s an active way to get in front of gaming fans while partnering with a recognizable brand. This partnership can be particularly rewarding for those who can create buzz among gaming communities.
The Great Little Trading Company, or GLTC, is all about creating joy through play. They specialize in unique, high-quality children's toys, homeware, and decorative items. This British brand is well-loved for its stylish yet functional products, making it a go-to for parents seeking fun and practical choices for their little ones.
GLTC offers a wide range of products, including toy storage solutions, playroom furnishings, and educational toys that spark creativity. They focus on quality, often highlighting their handcrafted items that attract parents who prioritize safety and durability for their kids. This adds to their popularity, with many customers returning for the charm and utility of their pieces.
When it comes to their affiliate program, they operate on a 2% commission per sale. While the exact cookie duration and payout threshold details aren't available, the typical commission can be appealing. If the average order value holds steady, affiliates can expect decent earnings from sales driven through their unique links.
The Little Market is a unique online marketplace that focuses on Fair Trade and socially responsible products. They collaborate with artisan groups and women-led businesses around the world, offering a diverse array of beautifully crafted goods, from home decor to personal care items. By purchasing from The Little Market, customers contribute to sustainable practices and empower vulnerable communities through economic opportunities.
Their products are not only meaningful but are also popular among consumers looking for distinctive home goods and gifts. As an affiliate, you can earn a 5% commission on each sale made through your referral link. While the average order value isn't specified, if it's around $50, you can expect to earn approximately $2.50 per sale. That adds up nicely, especially as The Little Market tends to cater to those who appreciate high-quality, boutique items.
The affiliate program extends a 30-day cookie duration, giving you ample time to convert potential buyers. It's a great chance to promote products that carry a purpose, giving your audience the opportunity to shop wisely while earning some rewards for your marketing efforts. The Little Market showcases the beauty of handmade goods while supporting fair labor practices worldwide.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Bentley Trike is all about providing the ultimate riding experience for kids. Their ride-on toys are not just cute but also designed for safety and fun. They have a variety of tricycles, scooters, and ride-on toys that both kids and parents love. Bentley Trike aims to promote active play and encourage outdoor adventures.
The brand has become quite popular among parents looking for quality riding toys that combine style with durability. Their products are known for bright colors and modern designs, keeping up with trends while ensuring the safety of little riders. Plus, they have a strong online presence, making it easy for affiliates to promote the brand.
With a 6% commission on sales, affiliates can earn some decent cash. The average customer order value is expected to be favorable, helping to boost your commission earnings. With a 30-day cookie duration, you have a solid chance of getting credit for referred sales even if the buyer takes a little time to decide.
Slumberkins focuses on creating complex emotional wellness tools for children, blending educational and therapeutic aspects into adorable plush toys and storybooks. Their products are designed to guide kids in understanding their feelings through the use of fun characters that resonate with them. Whether it’s fostering mindfulness, promoting resilience, or just a lovable companion to snuggle with, Slumberkins provides a holistic approach to emotional intelligence.
The brand appeals strongly to parents looking for nurturing and supportive products for their little ones. With happy vibes and a mission to promote mental well-being, Slumberkins has gained a loyal following among families who appreciate quality and purpose in what they purchase. Their unique, thoughtfully crafted items are perfect for gift-giving and can easily attract buyers seeking innovative educational products.
When you join the Slumberkins affiliate program, you’ll earn a commission rate of 4% per sale, making it a sweet deal, especially given their appealing product lineup. With an average order value that can be quite inviting, you can expect good earning potential as you share their comforting and inspiring products with your audience.
KeepEmQuiet is all about promoting peace and quiet in the world, which resonates with many people today. They focus on selling soundproofing solutions, noise-canceling products, and acoustic insulation materials. Their brand is gaining traction, especially with urban dwellers and those who value tranquility in their spaces.
With a commission rate of 10% per sale, KeepEmQuiet provides a solid opportunity for affiliates. If we consider their average order value, which you can typically expect in this niche, you could earn a nice commission on every sale. Depending on the product range and shopper interest, this can mean a good payout.
The affiliate program offers a great way to tap into the ever-growing market of soundproofing products. Affiliates will appreciate the flexibility of a 30-day cookie duration that helps boost potential earnings. Whether you’re a seasoned marketer or just starting out, KeepEmQuiet aims to deliver quality products that customers need to create their perfect quiet space.
Unidragon creates stunning wooden puzzle art that not only challenges your mind but also beautifies your space. Their products feature intricate designs that appeal to both puzzle lovers and art aficionados alike. With a strong focus on quality and craftsmanship, each puzzle becomes a unique piece for display once completed, making them perfect for gift-giving or personal enjoyment.
With a commission rate of 20% per sale, the Unidragon affiliate program offers great earning potential. Think about it: if their average order value is around $50, you could earn about $10 for each sale you refer. Plus, their 60-day cookie duration gives you ample time to capture sales from your audience.
As an affiliate, you're promoting a popular brand known for its creativity and fun. Leveraging Unidragon's unique products and quality craftsmanship can help enrich your content and draw in your audience. It's a win-win for engaged affiliates looking to partner with a brand that stands out in the puzzle market!
Approval Requirements: Affiliates must apply via Rakuten Advertising; applications are reviewed for site quality, sufficient traffic and relevant original content aligned with LEGO’s target audience; applicants must comply with LEGO affiliate program policies (no bidding on LEGO trademarks, no coupon‐only sites, adherence to FTC disclosure guidelines).
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Lego is a giant in the toy industry, loved by kids and adults alike for its iconic building blocks. Founded in 1932, the brand has become a symbol of creativity and imagination. With a vast array of products including themed sets from movies, classic collections, and interactive gaming, there's something for everyone. This versatility keeps Lego relevant year after year.
The Lego affiliate program offers a 2.4% commission on sales, which can add up fast given Lego's average order value. For example, if an order is around $100, you’re looking at a potential $2.40 commission per sale. That's pretty nice for just sharing your love for the brand!
Lego has a strong reputation, and it's not just about building; it's about bringing families together through play. Their engaging products encourage skills like problem-solving and creativity, making them a go-to for parents. This places affiliates in a great position to promote a beloved brand with a loyal customer base.
Toys R Us has long been a go-to store for all things fun, especially when it comes to kids' toys. This iconic brand offers a huge range of products, including dolls, action figures, board games, and outdoor play equipment — you'll find everything to spark a child's imagination and keep them entertained for hours.
While backing a brand that's synonymous with childhood joy, their affiliate program boasts a commission rate of 2% per sale. If you think about their average order value which is generally quite healthy—often around $50—you can start to calculate your potential earnings. For every sale, that 2% could translate to about $1. That's some solid change for promoting toys that everyone knows and loves!
Whether you're a parent wanting to share your favorite toy discoveries or a parenting blogger sharing the best picks for kids, promoting Toys R Us can resonate with a large audience. However, make sure to check what specific affiliate network they use and any minimum payout requirements, as understanding the logistics can help streamline your efforts.
Approval Requirements: Must have a website with quality content focused on technology or consumer electronics. Websites should not contain adult content or promote illegal activities.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Best Buy is a well-known electronics retailer that has been around since 1966. They offer a wide range of products, including computers, TVs, appliances, and more. Whether you're a tech enthusiast or just looking for everyday electronics, Best Buy has something for everyone.
The company is quite popular, and their sales events, like Black Friday, really boost traffic. With their stores and online presence, they cater to both in-person and remote shoppers. This makes Best Buy an attractive option for affiliate marketers, especially during peak shopping seasons.
Through their affiliate program, you can earn a commission of 0.8% per lead. While average order values can vary, a purchase of around $200 would yield a commission of about $1.60. Considering Best Buy’s wide range of products, they offer great opportunities for affiliates to promote and earn income.
Approval Requirements: Application via CJ Affiliate; a functional, content-driven website or mobile app; US-based audience; not exclusively coupon or deal sites; must comply with JCPenney’s affiliate program terms and include a privacy policy; approval at advertiser’s discretion
Affiliate Network: CJ Affiliate
Payout Threshold: $50
JCPenney has been a staple in American retail for generations. Founded in 1902, this department store offers a wide variety of products, including clothing, home goods, beauty products, and more. From stylish apparel to the latest home decor, JCPenney is designed to cater to families and individuals alike, making it a go-to for shoppers looking for both quality and affordability.
When it comes to their affiliate program, JCPenney offers a commission rate of 5% per sale, which can be quite appealing given their frequent promotions and wide selection. While the average order value isn't specified, you can expect that many of their products are mid-range priced, which means you can potentially earn a decent commission on each referral. Plus, with their cookie duration of 7 days, affiliates have a good window to influence purchasing decisions.
Although some details about the approval requirements and payout thresholds remain unclear, becoming an affiliate for a well-known brand like JCPenney can be a smart move. The brand's established reputation and customer loyalty tend to drive traffic, making it easier for affiliates to convert leads into sales.
LEGO is a beloved brand that's been around for decades, famous for its colorful interlocking bricks. They offer a fantastic range of products, from classic sets to themed collections based on movie franchises like Star Wars and Harry Potter. LEGO has truly captured the hearts of children and adults alike, making it a hit in both the toy industry and pop culture.
With an affiliate program offering a 2.4% commission on sales, you can earn some nice cash for promoting these iconic toys. If the average order value is around $100 (just a common estimate for these types of products), that means you'd make approximately $2.40 per sale. Not too shabby, right? Plus, with LEGO's powerful brand identity, it can be easier to drive sales.
Affiliates will also love that LEGO products are perfect for gifting, so they have great potential during peak shopping seasons, like holidays. Pair that with a 30-day cookie duration, and you've got a solid opportunity to earn some decent income by connecting your audience with one of the most recognizable brands out there!
BAMBULE is an exciting company known for their trendy and stylish products. They focus on offering a variety of items, ranging from clothing to accessories, appealing to a young and fashion-forward audience. Their commitment to quality and aesthetic appeal has built a strong brand presence in the market.
With a commission rate of 7% per sale, affiliates have a fantastic opportunity to earn some good money. While the average order value isn't specified, if we consider a hypothetical order value of around $100, that could mean earning about $7 per sale. Plus, the 7-day cookie duration ensures that affiliates are rewarded for driving traffic to BAMBULE, even if the shopper takes a day or two to decide.
The program is user-friendly, which makes it a great choice for both newbies and experienced marketers. BAMBULE’s unique offerings and their focus on appealing to the style-conscious make the affiliate program a great fit for those who want to promote fresh and innovative products.
BESTBONUS is an affiliate program that focuses on rewarding marketers for promoting their offerings. Their affiliate program features a competitive commission rate of 16% per sale, making it enticing for those looking to earn while promoting a solid brand. The brand is known for its wide selection of products that appeal to diverse audiences.
The cookie duration is set at 30 days, which allows affiliates to earn commissions on purchases made by referred customers within that time frame. This window provides ample opportunity for affiliates to capitalize on their marketing efforts and boost their earnings.
With BESTBONUS, affiliates can tap into the potential of the brand's product range and benefit from a straightforward commission structure. By leveraging the 16% commission on the average order values, you can calculate your potential earnings based on your referral success. The program's focus on quality and customer satisfaction gives affiliates a strong foundation to promote and earn.
Mindware.com is all about promoting critical thinking through fun and engaging educational products. They offer a range of unique games, puzzles, and toys designed to stimulate minds of all ages. With an emphasis on learning and development, Mindware provides great resources for both parents and teachers looking to enhance their classrooms or playrooms.
Their reputation in the educational space continues to grow, and they attract a loyal customer base that values quality and creativity in learning tools. This reputation helps ensure a desirable audience for affiliates looking to partner with them. The products cover various subjects and interests, making it easy for affiliates to market to different demographics.
Mindware's affiliate program offers a 2% commission per sale. Even though specific details about average order values and payout thresholds aren't provided, you can expect that thoughtful choices in advertising these products could lead to decent earnings over time. Plus, the 30-day cookie duration allows plenty of time for tracking conversions, making it a solid option for affiliate marketers.
MagicCars.com is all about fun with their impressive range of ride-on cars and trucks for kids. They offer everything from electric cars to stylish trucks, allowing children to experience the thrill of driving in a safe way. With a focus on quality and safety, parents can feel good about their purchase.
The brand's popularity is widely recognized as it caters to both the playful imagination of kids and practical needs of parents. Their products create unforgettable experiences for family picnics and backyard adventures. Plus, the average order value can be attractive, especially with a commission rate of $30 per order, leading to potentially good earnings for affiliate marketers.
Affiliates also appreciate the straightforward approach of MagicCars.com. With a commission baked into the sales, it’s clear how earning through their program can add up. The cookie duration of 7 days gives affiliates a decent window to capture any impulse buys, which is a big win for boosting earnings!
Játéksziget.hu is a popular online toy store in Hungary, known for its wide variety of toys, games, and children's products. They offer everything from board games to educational toys, catering to both kids and collectors alike. This diversity makes it a go-to destination for parents looking to find quality toys for their children, alongside unique gift options for special occasions.
The affiliate program is structured with a commission rate between 7% and 12% per sale. This means that for a purchase averaging around $50, an affiliate could earn between $3.50 and $6.00 per sale. This is a pretty solid deal considering their broad range of highly sought-after products, enticing both seasoned marketers and newcomers alike.
With a 15-day cookie duration, affiliates have a decent window for tracking purchases, which is great for maximizing earnings. While additional specific requirements or payout thresholds may not be readily available, the straightforward structure and positive brand reputation help attract affiliates eager to collaborate with a trusted name in the toy industry.
JátékNet is a popular online store specializing in toys, games, and children's products. They have a wide range of items from top brands, making it a go-to destination for parents looking for the latest and greatest for their kids. With everything from educational toys to board games, JátékNet ensures there's something for every child.
Their affiliate program offers a straightforward 5% commission on sales, which is solid given the popularity of their products. If the average order is around $50, for instance, you’d be looking at an average commission of about $2.50 per order. That can really add up if you drive traffic to their site!
With a cookie duration of 30 days, you’ll have a fair chance of earning commission on purchases made by customers who click your links. The appeal here is clear—working with a well-regarded brand in children's toys gives affiliates a lot to promote, and there's plenty of room for consistent sales.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the toy niche, you can trust our recommendations to help make it happen.
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