These are the best toy affiliate programs for plushies, figurines, trading cards, and collectibles. Let the fun begin!
• Updated September 25, 2023Ready to dive into the world of Toy Affiliate Programs? Look no further! We'll provide you with real insights and practical advice, without any unnecessary fluff.
So, let's get straight to it!
Jump straight to the affiliate programs
Choosing the right affiliate program is an essential part of any winning affiliate marketing strategy.
There are several reasons why you should choose toy affiliate programs:
By choosing toy affiliate programs, you'll have access to a wide range of toys, tap into a high demand market, build recurring customers, earn generous commissions, find it easy to promote, and benefit from brand recognition. It's a win-win for both you and your audience!
Looking for programs in a different niche? Check out our full Affiliate Programs Database.
We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
zulily offers deals on brands for moms, babies, men, and kids. Save up to 70% on daily flash sales on home décor, clothing, toys, and more!
Commission Rate: 8% to 9.6% Per Sale
Cookie Duration: 1 Day
Zulily is an amazing affiliate program that offers incredible deals on brands for moms, babies, men, and kids. You can save up to a whopping 70% on daily flash sales for home décor, clothing, toys, and so much more!
What's even better is that zulily offers a commission rate of 8% to 9.6% per sale, which is higher than expectations. This means that you have the opportunity to earn a generous commission for every sale you refer through your affiliate links. Additionally, the cookie duration is 1 day, providing you with ample time to earn a commission on any purchases made by customers within that timeframe.
Zulily's most popular products include a wide range of stylish clothing options for the whole family, adorable and high-quality toys for kids, and beautiful home décor items to enhance your living space. With such great deals and attractive commission rates, zulily is definitely a fantastic affiliate program to join for anyone looking to promote products for moms, babies, men, and kids.
Join the zulily Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: Unknown
Giant Teddy is an outstanding affiliate program that offers a wide range of personalized teddy bears, stuffed animals, and even includes a free personalized greeting card with each teddy purchase. Their commission rate of 10% per sale is quite generous, providing a great opportunity for affiliates to earn a substantial income. Although the cookie duration is unknown, the high-quality products and excellent customer service provided by Giant Teddy make it a worthwhile program to promote.
One of the most popular products offered by Giant Teddy is their personalized teddy bears, which can be customized with names or special messages. These teddy bears make perfect gifts for birthdays, anniversaries, or any special occasion. Additionally, their stuffed animals are loved by both children and adults, with a variety of adorable options to choose from. By promoting Giant Teddy as an affiliate, you can help your audience find the perfect cuddly companion for themselves or their loved ones.
Join the Giant Teddy Affiliate Program
Commission Rate: 1.6% to 6.4% Per Sale
Cookie Duration: 1 Day
If you've ever set foot in a mall, chances are you're familiar with GameStop. They are a go-to destination for games and electronics, whether you're in the market for something new or pre-owned.
What makes GameStop an awesome affiliate program? Well, for starters, they offer a commission rate ranging from 1.6% to 6.4% per sale. While it's not the highest in the industry, it's definitely a decent range that can add up if you drive a good amount of traffic.
Another aspect to consider is the cookie duration, which is set at 1 day. This means that if a customer clicks on your affiliate link and makes a purchase within 24 hours, you'll earn a commission. While a longer duration would be ideal, a 1-day cookie still gives you a fair chance to earn some income.
As for their most popular products, GameStop is known for their wide selection of video games for various platforms, including the latest releases and hard-to-find classics. They also offer a range of gaming accessories, consoles, and electronics, making it a one-stop shop for gamers.
Join the GameStop Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 30 Days
T.J. Maxx is an amazing affiliate program for several reasons. First, they offer a generous commission rate of 4% per sale, which is higher than what many other affiliate programs offer. This means that you can earn more money for each sale you generate through your affiliate links.
Additionally, T.J. Maxx has a cookie duration of 30 days. This means that if someone clicks on your affiliate link and makes a purchase within the next 30 days, you will still receive a commission for that sale. This longer cookie duration gives you a better chance of earning commissions, even if the customer doesn't make an immediate purchase.
T.J. Maxx is known for offering popular fashion brands at discounted prices, with savings of up to 60% off. They carefully select their stock to ensure that you can find great deals on the brands you love. Some of their most popular products include designer clothing, accessories, and home decor items.
Join the T.J. Maxx Affiliate Program
Commission Rate: 6% Per Sale
Cookie Duration: 10 Days
vidaXL is an awesome affiliate program that caters to all your home, garden, garage, and DIY needs. You'll find a fantastic selection of products at fair prices, making it a great choice for anyone looking to earn some extra cash. With a commission rate of 6% per sale and a cookie duration of 10 days, you have the opportunity to earn a decent amount of money by promoting their products.
One of the reasons why vidaXL stands out is their wide range of popular products. From furniture and home decor to outdoor equipment and tools, they have everything you need to spruce up your living space. Their garden and outdoor products, in particular, are a hit among customers, with items like patio furniture, BBQ grills, and gardening tools flying off the shelves. So, if you're interested in promoting high-demand products and earning a commission on every sale, vidaXL is the perfect affiliate program for you.
Join the vidaXL Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: 2% to 7% Per Sale
Cookie Duration: Unknown
Indigo Books & Music is a Canadian bookstore chain. It is Canada's largest book, gift, and specialty toy retailer.
Join the Indigo Books & Music Affiliate Program
Commission Rate: 3% - 5% Per Sale
Cookie Duration: 14 Days
Crayola is known best for its line of crayons and other coloring products, but they also offer other art supplies, too.
Join the Crayola Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Toca Life Box is the subscription box with style that bring quality, creative play to kids who love surprises.
Join the Toca Life Box Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 30 Days
Slumberkins promotes early emotional learning through creatures children adore and tools helping raise caring, and confident children.
Join the Slumberkins Affiliate Program
Commission Rate: 6% Per Sale
Cookie Duration: 30 Days
Bentley Trike offers convertible smart trikes, designed in collaboration with the Bentley Motors Company and your kid's needs.
Join the Bentley Trike Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: 5% Per Sale
Cookie Duration: 7 Days
At JCPenney, there's always a deal. Shop and enjoy a selection of jewelry, clothing, shoes, and more! This includes business casual clothing.
Join the JCPenney Affiliate Program
Commission Rate: 0.8% Per Lead
Cookie Duration: 1 Day
Best Buy is known as the largest retailer of computers and electronic products. There are a lot of products in electronics to promote.
Join the Best Buy Affiliate Program
Commission Rate: 2% Per Sale
Cookie Duration: Unknown
Great Little Trading Company creates smart storage solutions, versatile children's furniture, and unique, long-lasting wooden toys.
Join the Great Little Trading Company Affiliate Program
Commission Rate: 2% Per Sale
Cookie Duration: 5 Hours
Toys R Us is the leading kids' store for all toys, video games, dolls, action figures, learning games, building blocks, and more.
Join the Toys R Us Affiliate Program
Commission Rate: 2.4% Per Sale
Cookie Duration: 30 Days
LEGO is a line of toys featuring plastic bricks, gears, and mini-figures in a variety of colors which can be assembled to create models.
Join the Lego Affiliate Program
We've built multiple six-figure online businesses that our moms are proud of.
We'd like to help you do the same.
Commission Rate: 20% Per Sale
Cookie Duration: 60 Days
Unidragon company is the biggest producer and seller of wooden puzzles. They offer fun, exciting, affordable puzzles.
Join the Unidragon Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
KeepEmQuiet.com is the one-stop-shop for all things screen-free entertainment, home to their famous, award-winning entertainment packs.
Join the KeepEmQuiet Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
The Little Market is a nonprofit shop selling products made by artisans in underserved communities to support economic empowerment.
Join the The Little Market Affiliate Program
Commission Rate: 15% Per Sale
Cookie Duration: 30 Days
Living Nature range of high-quality soft toys, perfect for animal lovers! Their toys come in fun and ethically-produced packaging.
Join the Living Nature Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Albi has been making super games for children and adults, original greeting cards, unmissable diaries and notebooks, and a bunch of gifts.
Join the Albi.cz Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
La Frikileria is the leading store in Spain for gifts and collectibles related to the world of cinema, TV series, video games, SNS, and more.
Join the La Frikileria Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Mechanical Models is a UK-based distributor & importer of all things mechanical model building, hobby & craft.
Join the Mechanical Models UK Affiliate Program
Commission Rate: $10 Per Sale
Cookie Duration: 30 Days
Sago Mini Box is a monthly educational subscription box for ages 3-5, offering appropriate activities, as well as a collectible figurine.
Join the Sago Mini Box Affiliate Program
Commission Rate: 3% Per Sale
Cookie Duration: 7 Days
Sparkys offers a large selection of best quality toys for boys and girls of all ages from the well-known world and local manufacturers.
Join the Sparkys Affiliate Program
Commission Rate: 15% Per Sale
Cookie Duration: 45 Days
GoCube and GoDice are app-enabled smart toys that connect legendary games to the 21st century with the best cutting edge technology.
Join the GoCube Smart Connected Toys Affiliate Program
Commission Rate: 15% Per Sale
Cookie Duration: 30 Days
Itzy Ritzy collection promotes exploration with cozy and soothing fabrics and materials, sweet characters, and fun designs and features.
Join the Itzy Ritzy Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 30 Days
Vesely-drak offers a huge assortment in the area of card and board games with more than 1,500 different games and products.
Join the Vesely-drak Affiliate Program
Commission Rate: 20% Per Sale
Cookie Duration: 30 Days
Vertellis US products are designed to increase offline moments, make space for self-reflection, and spark sincere conversations.
Join the Vertellis US Affiliate Program
Commission Rate: 3.50% Per Sale
Cookie Duration: 21 Days
4KIDS e-shop is one of the largest sellers of children's goods online, with over more than 20,000 products to offer.
Join the 4kids Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
JátékNet is the go to the biggest children's toy web store in Hungary, offering almost 10,000 children's toys for boys and girls.
Join the JátékNet Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
NitroRCX is the primary source for Remote Control Cars. They take pride in offering the lowest price for quality products in the RC Industry.
Join the NitroRCX.com Affiliate Program
Commission Rate: 7% - 12% Per Sale
Cookie Duration: 15 Days
Játéksziget.hu offers thousands of high-quality toys that help discover children’s playful minds and needs.
Join the Játéksziget.hu Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Areaware creates objects and gifts for the home, work, and play in collaboration with independent designers.
Join the Areaware Affiliate Program
Commission Rate: Unknown
Cookie Duration: 30 Days
Noon is the best place to buy and sell things in the Middle East. Find your new favorite products, and promote them to your audience today.
Join the Noon Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 45 Days
Diecast carries popular items such as movie and TV series cars and trucks, Batmobiles, Back To The Future Time machines, and more.
Join the Diecast Affiliate Program
Commission Rate: $30 Per Order
Cookie Duration: 7 Days
MagicCars.com carries the latest and greatest ride on cars and trucks with parental driver option of driving the vehicle.
Join the MagicCars.com Ride On Cars & Trucks Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 90 Days
Finn & Emma makes modern and organic baby and toddler clothing, toys, and accessories for both style and sustainability.
Join the Finn & Emma Affiliate Program
Commission Rate: 1% Per Sale
Cookie Duration: 7 Days
American Girl offers an inspiring world of dolls, clothes, doll furniture, doll accessories, books, and more that nourish a girl’s spirit.
Join the American Girl Affiliate Program
Commission Rate: 2% Per Sale
Cookie Duration: 30 Days
MindWare is an innovative company that creates Brainy Toys for Kids of All Ages, such as unique games, brainteasers, puzzles & books.
Join the Mindware.com Affiliate Program
Commission Rate: 6% Per Sale
Cookie Duration: 7 Days
Fat Brain Toys is the top online toy store for unique and the very best educational toys, games, and gifts for all ages.
Join the Fat Brain Toys Affiliate Program
Commission Rate: 16% Per Sale
Cookie Duration: 30 Days
Bestbonus is an e-shop of Smart optic sro, offering a wide range of goods at the lowest prices on the market.
Join the BESTBONUS Affiliate Program
Commission Rate: 3% Per Sale
Cookie Duration: 30 Days
Horizon Hobby specializes in radio control hobby products, developing radio control airplanes, cars & trucks, boats, helicopters, and drones.
Join the Horizon Hobby Affiliate Program
Commission Rate: 7% Per Sale
Cookie Duration: 7 Days
BAMBULE offers the most popular brands of toys and games, building toys, dolls, remote control vehicles, stuffed animals, etc.
Join the BAMBULE Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Check out the ultimate Disney shopping destination! Shop for costumes, clothes, toys, collectibles, decor, movies, and more at shopDisney.
Join the shopDisney Affiliate Program
Commission Rate: 2.4% Per Sale
Cookie Duration: 30 Days
LEGO® makes the largest collection of building toys and brick sets and offers the perfect gift for your kid.
Join the LEGO FR Affiliate ProgramWhen compiling our list of the 45 best toy affiliate programs, we considered a range of factors to ensure we provided a comprehensive and fair evaluation. Our goal was to help you make the best possible choice for your affiliate marketing needs. Here's a closer look at our selection criteria:
By considering these factors, we've been able to provide you with a list of toy affiliate programs that are not only profitable but also fair, reputable, and supportive of their affiliates.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the toy niche, you can trust our recommendations to help make it happen.
Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.
We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.
Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.
Use Lasso product displays and automations to earn more with your blog.
Get started