The Toy industry is experiencing significant growth—reaching a market size of approximately $90 billion in 2021, with expectations to grow at a CAGR of 4.2% through 2028 [source](https://www.grandviewresearch.com/industry-analysis/toys-market). This booming sector presents a wealth of monetization opportunities for affiliates looking to tap into this vibrant market.
This guide covers our top 25 Toy Affiliate Programs. For each program, you'll get key details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
Get ready to explore how you can leverage these affiliate programs to enhance your revenue in the lucrative toy market!
Approval Requirements: Applications are reviewed and must be approved by Zulily’s affiliate management; applicants need an active website, blog, or social media presence with relevant content. Specific traffic or sales thresholds are not publicly disclosed.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Zulily is a unique online retailer that focuses on delivering fresh new styles for the family and home at discounted prices. They offer a wide range of products, including clothing, shoes, accessories, toys, and home goods. Brand names are featured heavily, and the store is known for its fun and fruitful shopping experience.
The creative themes, special sales events, and carefully curated collections keep customers coming back for more. Customers enjoy savings of up to 70% off retail prices, making Zulily a favorite for bargain hunters. With their vast product selection and customer-centric approach, it’s not surprising they have a loyal following.
Zulily's affiliate program offers an enticing commission rate of 8% to 9.6% on sales. Considering their average order values typically range around $60 – $80, affiliates can earn between $4.80 and $7.68 per sale! Plus, quick turnaround purchase decisions due to their 1-day cookie duration further emphasize the potential gains, making it a promising option for affiliate marketers.
Approval Requirements: Application via CJ Affiliate with a valid website, blog or social media channel focused on relevant content; Indigo’s affiliate team reviews submissions for brand alignment, content quality and compliance with program policies. No public minimum traffic or sales requirements.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Indigo Books & Music is a beloved Canadian retailer for book lovers and music fans alike. Known for its cozy atmosphere, it offers a large selection of books, eBooks, and toys, along with cool gift items, stationery, and lifestyle products. With a focus on enhancing the reading experience, Indigo is often thoughtful about curating the perfect collections across various genres, making it a must-visit destination.
The brand has established a loyal customer base, thanks to its commitment to providing unique and quality items. Although the exact average order value is not disclosed, there's potential for decent profits for affiliates, especially considering the consumer tendency to buy multiple items at once. With commission rates ranging from 2% to 7%, you can certainly expect solid earnings per sale, which can add up with frequent customer purchases.
Affiliates benefit from promoting a trusted brand that resonates well with a wide audience, covering everyone from avid readers to thoughtful gift-givers. Indigo regularly updates its stock with seasonal themes and popular titles, so there’s no shortage of fresh content to share. Plus, with the current trend toward online shopping, this is a great opportunity for affiliates to tap into a thriving retail space.
Approval Requirements: Application via AWIN network and manual approval by vidaXL after review of website content, traffic and compliance with AWIN and vidaXL program terms.
Affiliate Network: vidaXL Affiliate Program
Payout Threshold: $50
vidaXL is a well-known online retail brand that offers a wide variety of products for home improvement, gardening, furniture, and sports equipment. They aim to deliver high-quality goods at affordable prices, which attracts customers looking for value. With their extensive product range, vidaXL caters to DIY enthusiasts and everyday shoppers alike, making it a popular choice for many.
Commissions for their affiliate program sit at 6% per sale. While we don't have the specifics on average order value, you can consider that many home and garden items, as well as furniture pieces, can run into the hundreds. This means that even on modest sales, you can rack up some decent income. Plus, the program features a cookie duration of 10 days, giving your referrals a good window to make their purchase!
Affiliate marketers will appreciate the range of marketing materials and resources vidaXL provides, aiming to help partners drive traffic effectively. While payout thresholds are not mentioned clearly, the program's overall structure supports affiliates in promoting a popular brand that values affordability and variety.
Giant Teddy is a fun and playful brand specializing in oversized stuffed animals. They offer a variety of cuddly toys, with their giant bears being the star attractions. These plush toys come in different colors, sizes, and themes, making them perfect for gifting on birthdays, anniversaries, or just because. The brand has gained popularity for its high-quality products, and their commitment to creating a warm and fuzzy customer experience has built a strong loyal following.
When it comes to affiliate marketing, Giant Teddy offers a commission rate of 10% per sale, which is a solid deal given the average order value. While specific numbers on average order value aren't available, you can expect most purchases to be in the range of $50 to $100. This means affiliates can earn anywhere between $5 to $10 per sale, making it an enticing opportunity for those looking to promote fun and unique gift options.
Joining the Giant Teddy affiliate program provides a chance to promote a brand that resonates with both kids and adults alike. Their competition may focus on generic gifts, but Giant Teddy stands out with a personal touch, allowing affiliates to tap into a market that loves fun, quality plush toys. Plus, it’s easy to share this lovable brand on social media or blogs with its eye-catching products.
Toca Life Box is all about play and creativity! This fun app allows kids to explore various worlds and scenarios while learning about everyday life. With its colorful graphics and engaging tasks, kids are bound to have an exciting time discovering new adventures.
The brand is quite popular among parents looking for educational yet entertaining content for their children. Kids can dive into diverse themes like city living, vacation spots, and more. Each update usually brings exciting new features that keep the kids coming back for more!
With a commission rate of 10% per sale, affiliates have an excellent opportunity to earn. If typical orders hover around $20, that means affiliates could pocket around $2 per sale! Plus, with a 30-day cookie duration, there's plenty of time for potential buyers to convert.
Approval Requirements: Applicants must apply through the Rakuten Affiliate Network and be approved by Crayola based on website content quality, audience relevance, and compliance with program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Crayola is a beloved name in art supplies, especially known for its colorful crayons, markers, and creative tools. Founded in 1885, they have become iconic in classrooms and homes around the globe. Their products inspire creativity in kids and even adults, making them a popular choice among parents, teachers, and art enthusiasts alike.
The Crayola affiliate program offers commissions ranging from 3% to 5% per sale. While exact average order values aren't specified, you can imagine that with these rate percentages, even a modest sale can add up nicely. Crayola's diverse range of art materials also means there’s consistently new inventory, perfect for seasonal promotions and projects.
With a 14-day cookie duration, affiliates have a fair window for earning commissions on referred sales. Whether you're targeting craft lovers or back-to-school shoppers, Crayola’s reputation for quality and joy in creativity should resonate well with your audience.
Approval Requirements: Publishers must apply via the Rakuten Advertising network, own an active website or mobile app with original, brand-safe content (no adult, hate or illegal material), comply with Rakuten’s publisher Terms and Conditions, and provide valid payment details.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
T.J. Maxx is a popular off-price retailer known for offering a wide range of brand-name apparel, home goods, beauty products, and accessories at amazing discounts. Customers flock to their stores and website, looking for deals on stylish clothing, shoes, and unique home decor items, often at prices 20% to 60% lower than regular retail prices. This bargain-hunting aspect makes T.J. Maxx a favorite among shoppers looking for great value.
As an affiliate, you’ll be tapping into a high-demand market. T.J. Maxx's products cater to fashion-savvy customers who want quality brands at a reduced price, which keeps their average order values up. With a commission rate of 4% per sale, you could earn some solid commissions, especially considering the price range of products available. The 4% on a typical order could mean your commissions add up fast!
They don't just sell clothes, either; T.J. Maxx is all about eclectic finds, which means you can promote a variety of items that appeal to numerous customers. Whether it’s trendy apparel one day or chic home accessories the next, there's always something new to share. The brand's strong reputation and solid customer base help make their affiliate program a very attractive opportunity.
Approval Requirements: Affiliates must apply through the Impact affiliate network and provide a valid website, blog, or social media profile with relevant content. Applications are reviewed based on site traffic, content quality, audience relevance, and compliance with GameStop’s Affiliate Program Terms.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
GameStop is a name that's synonymous with gaming and pop culture. Since its inception, the company has grown to be a go-to destination for gamers, offering a vast array of video games, consoles, and collectibles. They stock everything from the latest AAA titles to retro gems and gaming accessories, making it a utopia for enthusiasts of all ages.
With such a dedicated gaming community, GameStop’s affiliate program has much to offer. Affiliates earn between 1.6% and 6.4% on each sale, which can add up quickly, especially with GameStop’s attractions like pre-owned games and new releases. Their approach appeals mostly to passionate gamers, and promotions tied to brand-new game launches typically generate a significant buzz.
Affiliates can leverage GameStop’s strong brand presence and loyal customer base to boost their commissions. Although the cookie duration is just one day, it’s enough to encourage quick decisions, especially amid gaming releases. GameStop’s popularity among gamers will definitely make any affiliate marketing efforts worthwhile.
The Great Little Trading Company is all about fun and unique gifts for kids. They offer a wide range of products, from toys and games to crafts and educational items. This UK-based company has a charming selection that parents love, with items designed to spark children's imagination and creativity.
Affiliates will appreciate the earning potential here. With a commission rate of 2% per sale, it might sound modest at first. However, considering the steady demand for children's products and the average order values, affiliates can see decent returns. The presents kids adore and parents trust make marketing easy.
This company also boasts a strong reputation among parents, thanks to its focus on quality and service. Their products often make perfect gifts, which means they can get plenty of traction during holiday seasons or special occasions. Teaming up with them as an affiliate can be a fun way to share unique children's products while earning some commission along the way.
The Little Market is all about creating positive social impact through beautifully crafted, handmade products. Founded by skilled artisans from around the world, this online store features an array of ethical goods, ranging from home decor to personal care items. The focus here is on supporting fair trade and empowering women, making each purchase a step toward a better world.
Customers can find unique and thoughtful gifts, pantry staples, and lifestyle products, all with a story behind them. The brand's dedication to quality and sustainability resonates with socially conscious shoppers. You’ll see amazing finds that cater to various tastes, making it easy to share the love for thoughtful gifting.
The affiliate program offers a 5% commission per sale, which is fairly standard in the industry. Given that many products are priced at a premium due to their artisanal nature, this can translate to a nice commission on larger orders. Plus, with a cookie duration of 30 days, there's ample time for your referrals to make a purchase!
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Bentley Trike offers a fantastic range of high-quality tricycles tailored for kids of all ages. Their products are all about combining safety, fun, and innovative designs, making them a popular choice among parents looking for reliable rides for their little ones. Each trike is built with a focus on durability and functionality, ensuring that they withstand the wear and tear of outdoor play.
The brand itself is quite well-regarded, known for its stylish layouts and vibrant colors that appeal to both kids and parents. With a variety of models available, from classic to modern designs, there's a trike for every child's preferences. Their average order value tends to be on the higher side due to the premium nature of their products, which means that even a modest commission can lead to a solid earnings boost for affiliates.
As an affiliate, you can earn a commission of 6% on every sale made through your referrals. The cookie duration of 30 days is pretty generous, giving you ample time to make that sale. Bentley Trike's strong reputation in the market means that with a little effort, you could see some decent returns.
Slumberkins is a standout brand that focuses on social-emotional learning for children through soft toys and books. Their cuddly creatures are designed to encourage creativity and mindfulness in youngsters, making them perfect for parents looking to support their children's emotional development. The combination of plush toys and comforting stories has made Slumberkins quite popular among families.
The Slumberkins product range includes adorable characters that help kids navigate their feelings and build resilience. Each product often comes with a storybook that dives deep into different emotions, making learning fun and engaging. Parents rave about the quality and educational value of the toys, making them a beloved choice for gifts, especially at occasions like baby showers and birthdays.
With a commission rate of 4% and the potential for significant sales, affiliate marketers can leverage Slumberkins' charming offerings to earn some nice commissions. While the average order value wasn't disclosed, the combination of engaging products and the brand’s unique niche in the market makes it appealing for anyone looking to promote high-quality children's goods.
KeepEmQuiet offers a unique range of products designed for anyone looking to cancel noise and enhance their auditory experience. They focus on providing high-quality soundproofing materials and noise-canceling technology, perfect for home studios, offices, or simply creating a peaceful environment at home. Their commitment to quality and customer satisfaction makes them popular among DIY enthusiasts and professionals alike.
The affiliate program features a solid 10% commission on each sale, which is a great incentive for marketers. On average, if we consider typical purchases, this can translate into significant earnings per conversion. Paired with their appealing product line, this commission rate can lead to lucrative opportunities for affiliates eager to promote noise reduction solutions.
While specific details about the approval process and affiliate network aren’t publicly available, KeepEmQuiet prides itself on a user-friendly experience, which means affiliates can expect a smooth journey. They’ve developed a community of satisfied customers, so tapping into their brand recognition can help boost conversions.
Unidragon offers a unique twist on puzzles by integrating beautiful art into their products, featuring vibrant colors and intricate designs. Their wooden puzzles are perfect for both adults and kids, making for a delightful activity at home. They cater to puzzle enthusiasts who appreciate both the challenge and the visual appeal of completed artwork.
The affiliate program has an enticing 20% commission rate on each sale. Given that Unidragon's puzzles typically sell for around $30 to $50, this translates to a potential commission of $6 to $10 per sale. That’s a solid commission, especially for marketers targeting art and craft lovers!
With a cookie duration of 60 days, affiliates have a nice window to earn commissions on leads generated from their referrals. This extended window means that even if quick decisions aren't made by the customers, affiliates can still benefit from their interests. Plus, Unidragon’s engaging designs and growing popularity certainly make them an appealing option for affiliate marketers.
Approval Requirements: Affiliates must apply via Rakuten Advertising; applications are reviewed for site quality, sufficient traffic and relevant original content aligned with LEGO’s target audience; applicants must comply with LEGO affiliate program policies (no bidding on LEGO trademarks, no coupon‐only sites, adherence to FTC disclosure guidelines).
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Lego is a world-famous toy company known for its iconic building blocks. Founded in 1932, it has grown to become a beloved brand among both kids and adults. With endless creative possibilities, Lego offers themed sets across various franchises like Star Wars, Marvel, and Harry Potter. Their products encourage imaginative play and problem-solving skills.
The average order value for Lego is typically quite high, as many sets can range from $30 to well over $500. With a commission rate of 2.4%, you could expect to earn around $7.20 on a $300 sale. This makes their affiliate program a solid opportunity for those looking to promote quality toys that people love to buy.
Toys R Us is a beloved toy and game retailer known for its massive selection of products that cater to kids of all ages. From action figures to dolls, board games, educational toys, and outdoor items, they have something to spark every child's imagination. The brand has a long history of being a go-to destination for holiday shopping and birthday presents, making it a recognized name among families.
The Toys R Us affiliate program offers a commission rate of 2% per sale, which can add up quickly given the types of products they sell. Customers often spend a decent amount on toys, and with an average order value that could be significantly higher, that means your average commission can be appealing. Just think about how much joy their toys bring, and your earnings could follow suit!
Toys R Us' customer-driven approach has earned them a loyal following, which is excellent news for affiliates. Even with a brief cookie duration of 5 hours, there is potential to drive consistent sales. Being associated with such a well-known brand can aid in boosting conversion rates through your channels, and it’s a great way to tap into the ever-constant demand for toys and games.
Approval Requirements: Must have a website with quality content focused on technology or consumer electronics. Websites should not contain adult content or promote illegal activities.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Best Buy is a leading player in the electronics retail scene, known for its wide assortment of gadgets, appliances, and tech products. From the latest laptops to kitchen gadgets and smart home devices, Best Buy covers just about everything tech-related you can think of. Established in 1966, the brand has built a solid reputation and a loyal customer base, making it a go-to destination for electronics shopping.
Affiliates have the chance to earn commissions by promoting Best Buy products, which typically have a decent average order value. With a commission rate of 0.8% per lead, if you consider a typical purchase of, say, $500, your average commission could be around $4. This adds up, especially if you can put a promotional push behind high-priced items like TVs or gaming setups.
The company regularly runs promotions and discounts, which can help affiliates drive sales through limited-time offers. Plus, Best Buy’s extensive product range means there are always new items hitting the shelves, giving affiliates plenty of opportunities to create engaging content around trending tech. It's a solid option for anyone looking to dive into the electronics affiliate space.
Approval Requirements: Application via CJ Affiliate; a functional, content-driven website or mobile app; US-based audience; not exclusively coupon or deal sites; must comply with JCPenney’s affiliate program terms and include a privacy policy; approval at advertiser’s discretion
Affiliate Network: CJ Affiliate
Payout Threshold: $50
JCPenney is a well-known department store that has been serving customers since 1902. They offer a vast array of products including apparel, home goods, beauty products, and more. The brand is particularly popular among families looking for affordable fashion and home essentials.
With an affiliate program that features a commission rate of 5% per sale, JCPenney provides an excellent opportunity to its partners. The average order value can be substantial due to their wide variety of products, and with that commission rate, marketers can expect decent earnings per sale. Plus, every sale comes with a 7-day cookie duration, giving affiliates a good window for tracking conversions.
JCPenney really focuses on maintaining customer loyalty with various promotions and discount events throughout the year. This could boost affiliate sales, given the likelihood of increased traffic and interest. Affiliates can leverage this strong brand reputation to drive their marketing efforts effectively.
LEGO is a beloved brand that has captured the hearts of both kids and adults since its inception. Known for its iconic building blocks, LEGO offers a range of products that include themed sets based on popular franchises like Star Wars, Harry Potter, and Marvel. With endless possibilities for creativity and building, it's no wonder that LEGO consistently ranks high in popularity among toy brands.
The LEGO FR affiliate program gives marketers a chance to earn a commission on each sale they generate. The program offers a commission rate of 2.4% per sale, which can amount to significant earnings, especially with LEGO's average order value often surpassing $100. That means for every sale made, affiliates could expect to earn around $2.40, making pushes for larger ticket items particularly rewarding.
With a cookie duration of 30 days, LEGO FR provides a decent window for affiliates to earn from their referrals. Marketing LEGO products is also relatively straightforward given the brand's reputation and wide appeal. Whether it's sharing a nostalgic connection with parents or introducing kids to the joys of building, there’s constantly an audience ready to engage with LEGO's innovative offerings.
BAMBULE is a trendy online store that focuses on providing high-quality baby and children's products. They feature everything from stylish clothing and accessories to essential gear for parents. The brand has quickly gained popularity among young families who value both style and functionality in their purchases.
With a commission rate of 7% per sale, BAMBULE's affiliate program offers a great opportunity for marketers in the parenting niche. Assuming an average order value of around $100, affiliates can earn about $7 per sale, making it a steady option for those looking to monetize their platforms through family-focused products.
Their products are thoughtfully curated, ensuring customers get the best of both worlds—practicality and trendiness. Plus, the cookie duration of 7 days means you have a window to capture those sales, so it's a good chance for commissions if you have the right traffic!
BESTBONUS is an interesting affiliate program that focuses on offering a variety of products designed to enhance users' online experiences. It's a platform built around high-quality items that appeal to a wide audience, from tech enthusiasts to everyday customers looking to elevate their online activities.
With a commission rate of 16% per sale, this program can be quite lucrative for affiliates. If the average order value is around $100, for instance, you could be looking at earning about $16 per sale, which can add up quickly with multiple sales. The 30-day cookie duration is also a nice touch, allowing you to earn commissions from repeat visitors who come back after clicking your link.
Overall, affiliates can benefit from promoting a brand like BESTBONUS due to its unique offerings and wholesome approach to customer satisfaction. This program's straightforward commission structure and attractive potential earnings make it a solid option for those in the affiliate marketing space.
Mindware.com is a go-to place for parents and educators looking for mind-challenging toys and games. Since its founding, Mindware has built a solid reputation for offering educational toys that spark creativity and promote learning through play. Their product range includes brainteasers, puzzles, STEM toys, and arts and crafts supplies, hitting the sweet spot for both fun and educational value.
The brand is quite popular among families and teachers alike due to its commitment to high-quality products that engage kids of all ages. Whether it's holiday gifts or learning aids, people tend to shop here repeatedly, trusting the brand's quality. If you're an affiliate partner, their commission rate stands at 2% per sale, making it possible to earn a few bucks if your visitors click through and make a purchase.
Mindware's 30-day cookie duration gives you a fair chance to earn commissions on later purchases by your referrals. If your audience is interested in educational toys, this program is worth considering due to the general appeal of the products and the potential for repeat customers. Affiliate marketers will appreciate the ease of promoting a brand that is friendly to parents, teachers, and kids!
MagicCars.com offers an exciting range of ride-on cars and trucks for kids, perfect for little ones who love to zoom around in style. With a lineup that includes everything from plush toy cars to sleek electric trucks, the brand has quickly gained popularity among parents looking for safe, fun, and stylish outdoor play options.
Their products are designed to deliver high-quality experiences for children while also appealing to parents’ taste for safety and durability. Average order values are likely significant considering the various models and accessories available, making their affiliate program attractive for marketers looking to earn commission.
With a commission rate of $30 per order, savvy affiliates stand to make a nice income. Kit out your child's play area while enjoying a good commission on top! Plus, the 7-day cookie duration means you have a fair chance to earn on recent visitors. It's a fun, family-friendly niche that's likely to see enthusiastic promotion.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the toy niche, you can trust our recommendations to help make it happen.
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