The Toy industry is experiencing significant growth—growing to an estimated market size of $123.85 billion in 2023, with a projected growth rate of 4.5% annually through 2028 source.
This guide covers our top 23 Toy Affiliate Programs, empowering you to tap into this lucrative market. For each program, you'll get key details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
By leveraging these insights, you'll be well-equipped to maximize your earnings in the thriving toy sector.
Approval Requirements: Applications are reviewed and must be approved by Zulily’s affiliate management; applicants need an active website, blog, or social media presence with relevant content. Specific traffic or sales thresholds are not publicly disclosed.
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Zulily is all about providing great deals for families and busy parents. They focus on unique products ranging from clothing to home goods, all with a fun twist. With a treasure trove of products on their site, shoppers can find amazing deals from brand names and boutique brands alike. Kids' clothing, toys, and even home decor are just some of the categories you’ll discover when browsing their offerings.
A big backer of Zulily is their fantastic approach to limited-time sales, which creates a sense of urgency for shoppers to grab deals before they're gone. The brand is quite popular among parents looking for stylish but budget-friendly options for their children. The shopping experience is tailored to keep customers coming back for more, thanks to fresh inventory added regularly.
Affiliates can earn between 8% to 9.6% per sale, which is pretty reasonable for the niche. Although the cookie duration is only one day, the average order values can be quite lucrative. For instance, if a customer places an order of $100, an affiliate could earn around $8 to $9.60 for that sale. This potential for earnings, combined with Zulily's vast and appealing product range, makes it a solid choice for affiliate marketers.
Approval Requirements: Application via CJ Affiliate with a valid website, blog or social media channel focused on relevant content; Indigo’s affiliate team reviews submissions for brand alignment, content quality and compliance with program policies. No public minimum traffic or sales requirements.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Indigo Books & Music is a beloved Canadian retailer that has made a name for itself as a go-to destination for book lovers. With a wide range of titles spanning fiction, non-fiction, and children’s literature, they provide reading material for everyone. Plus, they don’t just stop at books. Indigo also offers a cool selection of gifts, stationery, and home décor. Their stores are often a cozy place to browse, making them a favorite among shoppers.
When it comes to the Indigo affiliate program, the commission rate ranges from 2% to 7% per sale. This means if you’re promoting items with an average order value of around $50, you could earn between $1 to $3.50 for each sale you generate. That can really add up, especially since Indigo's product range has something for every taste.
Though details like cookie duration and payout thresholds aren't specified, partnering with Indigo gives you access to a loyal customer base that appreciates quality and variety. It’s a solid choice for affiliates who love promoting reading and lifestyle products.
Approval Requirements: Application via AWIN network and manual approval by vidaXL after review of website content, traffic and compliance with AWIN and vidaXL program terms.
Affiliate Network: vidaXL Affiliate Program
Payout Threshold: $50
vidaXL is a popular online retailer known for its affordable range of products across various categories. They specialize in home and garden items, furniture, DIY tools, sports gear, and much more. With their focus on providing budget-friendly options, they attract a diverse audience looking for great deals on quality goods.
The vidaXL affiliate program offers a commission rate of 6% per sale, which can make for lucrative earnings, especially when factoring in the average order value. If customers are purchasing higher-ticket items, this means your average commission could be quite substantial. Plus, vidaXL’s extensive product line means there's something for everyone, making it easier for affiliates to promote their offerings.
With a cookie duration of 10 days, your referrals can earn you commissions even if they don't purchase right away. vidaXL has built a strong presence in the e-commerce space, making it an attractive opportunity for affiliates looking to tap into the home improvement and lifestyle market.
Giant Teddy is all about bringing smiles with their massive fluffy teddy bears. Founded to create the ultimate cuddle buddies, they offer a wide range of teddy bears in various sizes and colors. Their plush toys make perfect gifts for any occasion, whether it's a birthday, anniversary, or just to spread some love.
Their diverse selection isn't just cute; it's popular, catering to customers looking for both affordable options and premium plush gifts. Affiliates can earn a 10% commission on sales they generate. This means if a customer picks up a teddy bear priced at, say, $70, you're looking at a commission of around $7 for that sale. Not too shabby!
While there are some unknowns about cookie duration and other specifics, the promise of adorable products combined with a decent commission structure makes Giant Teddy an appealing option for affiliate marketers. So, if your audience loves cuddly gifts, this could be a match made in heaven.
Toca Life Box is a vibrant and imaginative brand that creates delightful apps for kids. Their flagship product, Toca Life, encourages creativity by allowing children to explore various worlds and create their own stories. It's particularly popular among parents who value educational and engaging play for their children.
The appeal of Toca Life lies in its user-friendly interface and captivating content. Children can dive into different settings like a city, vacation spot, or even the world of the Toca Life apps, making it a wonderful experience for young users. Given the focus on fun and learning, it has developed a strong community of loyal customers.
Participants in the Toca Life Box affiliate program can earn a commission of 10% per sale. While the average order value isn't specified, it's fair to say this commission structure can result in substantial earnings, especially as Toca Life applications often appeal as rewarding purchases for kids' educational needs.
Approval Requirements: Applicants must apply through the Rakuten Affiliate Network and be approved by Crayola based on website content quality, audience relevance, and compliance with program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Crayola is a beloved brand that's all about creativity and fun, especially for kids. Founded in 1885, it has become a household name in art supplies, offering everything from crayons and markers to colored pencils and arts & crafts kits. Their products inspire young artists and help bring imagination to life. With an emphasis on vibrant colors and quality, Crayola is well-recognized and trusted by parents and educators alike.
The Crayola affiliate program allows partners to tap into this vibrant market. With a commission rate of 3% to 5% per sale, affiliates can earn a decent payout promoting quality products that encourage creativity in children. If we assume an average order value, affiliates can expect to earn around $1.50 to $2.50 per sale, depending on the specific products sold.
Affiliates can connect with a loyal customer base eager to purchase Crayola supplies for school, gifts, or personal use. The 14-day cookie duration means that once someone clicks your affiliate link, you have two weeks to make a sale. This gives you a great chance to capitalize on seasonal shopping, such as back-to-school and holiday crafts.
Approval Requirements: Publishers must apply via the Rakuten Advertising network, own an active website or mobile app with original, brand-safe content (no adult, hate or illegal material), comply with Rakuten’s publisher Terms and Conditions, and provide valid payment details.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
T.J. Maxx is a popular off-price retailer known for offering a wide array of brand-name apparel, footwear, home goods, and accessories at discounted prices. Shoppers love finding trendy styles and unique home decor at a fraction of the retail cost, making it a go-to spot for bargain hunters. Their ever-changing inventory keeps customers coming back to discover new treasures each visit.
From stylish clothing for all ages to must-have home essentials, T.J. Maxx caters to a diverse customer base. This appeal is enhanced by the thrill of the hunt, as shoppers never know what great finds await them in-store or online. With great deals and a commitment to quality, it’s no surprise that T.J. Maxx has a strong and loyal following.
The T.J. Maxx affiliate program offers a 4% commission per sale, which can translate to a nice earning potential if you refer customers who shop for high-value items. Even with an average order value that can be upwards of $100, affiliates can see solid commissions from their recommendations. Plus, a 30-day cookie duration means there’s plenty of time for potential buyers to finalize their purchases.
Approval Requirements: Affiliates must apply through the Impact affiliate network and provide a valid website, blog, or social media profile with relevant content. Applications are reviewed based on site traffic, content quality, audience relevance, and compliance with GameStop’s Affiliate Program Terms.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
GameStop is a well-known name in the gaming community, focusing on video games, consoles, and gaming accessories. Founded in 1984, they’ve built a reputation as the go-to retailer for gamers looking to buy, sell, or trade games. With a massive inventory, they cater to both die-hard gamers and casual players who want the latest hits or nostalgia-inducing classics.
The affiliate program gives you a chance to earn commissions on sales of popular gaming products. Commission rates range from 1.6% to 6.4%, which, when paired with an average order value typically between $50 and $100, means you could earn around $3.20 to $6.40 per sale. That's a nice little incentive for spreading the word about their offers!
This program is perfect for anyone tapped into the gaming scene, whether through social media, gaming blogs, or forums. Plus, it's always exciting to promote a brand that consistently remains in the spotlight, especially with all the buzz around new game releases, console launches, and live events in the gaming world.
The Great Little Trading Company, or GLTC for short, is all about making childhood magical with its unique range of toys, gifts, and homeware aimed at children. Founded with a commitment to quality and creativity, GLTC offers everything from beautifully crafted toys to delightful home décor that captures a child's imagination.
This company is known for its charming products that encourage play and creativity, making it popular with parents looking for thoughtful gifts. Their selection includes personalized items, which adds a special touch that many families appreciate. With a 2% commission per sale, affiliates can expect to earn a decent payout with every transaction, especially considering the appealing nature of GLTC’s products.
While the cookie duration and other specifics might not be crystal clear, GLTC’s well-established brand and engaging product line make it an exciting opportunity for affiliates. The average order value tends to reflect the quality and uniqueness of their items, so affiliates can look forward to making solid commissions with their promotional efforts.
The Little Market is all about empowering women and supporting artisans from around the world. They offer a beautiful selection of handcrafted goods, ranging from home decor to accessories, all created by talented female artisans. This not only means you'll be promoting unique, quality items, but you'll also be making a difference in the lives of these artisans.
As for their affiliate program, it features a 5% commission rate, which can add up nicely, especially if you consider the typical order value. While specifics like the average order value or payout thresholds aren’t provided, even a single sale of $100 would net you a cool $5. Combine great products with a mission of social impact, and you have a brand that resonates well with socially-conscious shoppers!
The Little Market takes pride in their community-driven efforts and emphasis on ethical sourcing. Their offerings are perfect for those who appreciate artisan craftsmanship and want to support women’s economic empowerment. Promoting The Little Market means not just selling products, but also sharing a meaningful story with your audience.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Bentley Trike is all about fun and adventure for little ones. They offer a cool range of high-quality children's trikes designed for fun and safety. With stylish designs and smart features, these trikes are perfect for both playtime and exploring the neighborhood.
Parents love Bentley Trikes for their reliability and durable build. Plus, the brand is known for its commitment to child safety and comfort, making it a go-to choice among families. Their trikes not only get kids outside and active, but they also boost motor skills and coordination.
When it comes to the affiliate program, you can earn a solid 6% commission per sale. Given their average order value, this could mean a nice chunk of change deposited in your pocket for every sale you help generate. Plus, the 30-day cookie duration gives you ample time for potential customers to make their purchases!
Slumberkins is all about nurturing the little ones with love, comfort, and educational resources. They create adorable plush creatures and books that focus on social-emotional learning. Parents and caregivers love the interactive storytelling element that helps kids deal with big feelings like fear and anxiety.
These charming products quickly became a favorite among families looking for engaging tools to support their children's emotional development. With a focus on quality and educational value, you’re promoting items that resonate well with parents. That’s a plus when it comes time to sell!
Their affiliate program offers a 4% commission on each sale, which could add up nicely given the emotional resonance of their brand. Given that their products are generally well-priced, this could mean a solid income stream for affiliates who connect with their audience authentically.
'KeepEmQuiet' is an interesting brand that focuses on providing high-quality soundproofing solutions. Their products are designed to help people minimize noise disturbances in various environments, whether it's a home theater, office, or even a recording studio. Customers are drawn to the effectiveness and innovation behind their offerings, making 'KeepEmQuiet' a popular choice among those who value peace and quiet.
The affiliate program is structured with a 10% commission on sales, giving affiliates a solid opportunity to earn real money. While the average order value isn't specified, affiliates can anticipate meaningful earnings with every successful sale. Plus, the 30-day cookie duration means your efforts will be rewarded even if the customer takes a little time to make their purchase.
Affiliates can leverage the growing trend for soundproofing products to engage their audience. With more individuals looking for ways to create their perfect sound environment, promoting 'KeepEmQuiet' can be a win-win situation. It's a straightforward program that doesn't require extensive knowledge about complex products, allowing even novice marketers to join in and benefit.
Unidragon is a unique brand that specializes in wooden puzzles that aren’t just toys, but art pieces as well. Their beautifully designed puzzles often feature colorful animal motifs and intricate details, making them a favorite among puzzle enthusiasts and gift-givers alike. These products are perfect for anyone who appreciates craftsmanship and enjoys a good mental challenge!
The brand has gained popularity for combining the fun of traditional puzzles with beautiful artwork, appealing to both kids and adults. Their puzzles are generally well-received, offering a delightful escape from the digital world. The commission rate for joining the Unidragon affiliate program is set at 20% per sale. This means, if you drive an average order, you could earn a solid commission!
Unidragon also stands out with their 60-day cookie duration, which ensures you receive commissions from customers who take their time to make a decision. This approach can lead to a continuously blooming passive income stream for affiliates and makes promoting their products appealing. Puzzles are not just fun; they're a way for people to unwind, making this affiliate program an easy sell!
Approval Requirements: Affiliates must apply via Rakuten Advertising; applications are reviewed for site quality, sufficient traffic and relevant original content aligned with LEGO’s target audience; applicants must comply with LEGO affiliate program policies (no bidding on LEGO trademarks, no coupon‐only sites, adherence to FTC disclosure guidelines).
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Lego is a beloved brand known for its iconic plastic building bricks that spark creativity in both kids and adults. Founded in 1932, the company has created a rich universe of themed sets, including everything from Star Wars and Harry Potter to architecture and robotics. Lego sets are not just toys; they blend play with education, making learning fun for everyone.
The Lego affiliate program offers a great way for marketers to earn money while promoting products that people are already excited about. With a commission rate of 2.4% per sale, even modest sales can lead to nice returns, especially since many Lego sets can have an average order value quite high, often ranging well over $50. This means your average commission could equate to around $1.20 or more with each sale.
Affiliates get 30 days of cookie duration, which allows ample time for potential buyers to complete their purchases after clicking your unique links. The engaging nature of Lego products and the strong brand loyalty they inspire make it easier for affiliates to generate sales, all while people enjoy building their dream creations.
Toys R Us is a beloved name in the toy retail industry, known for its wide range of products that cater to kids of all ages. From action figures and dolls to learning toys and outdoor play equipment, there's something for everyone. The brand's fun shopping experience, both online and in-store, has made it a go-to destination for parents and gift-givers alike.
With their affiliate program, Toys R Us offers a 2% commission rate on every sale, which is a great way for affiliates to earn from their promotional efforts. Although the average order value isn't specified, with many toys priced at $50 or more, you can expect a decent return—potentially earning a few dollars per sale. Plus, with regular promotions and a strong brand presence, affiliates have a solid opportunity to drive traffic and conversions.
The cookie duration for the program is 5 hours, which means your referrals need to act quick for you to earn your commission. This can create urgency and encourage potential buyers to make that purchase sooner rather than later. By partnering with such an iconic brand, affiliates can leverage Toys R Us’s established reputation to boost their own earnings.
Approval Requirements: Must have a website with quality content focused on technology or consumer electronics. Websites should not contain adult content or promote illegal activities.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Best Buy is a well-known electronics retailer that has been serving customers since 1966. They specialize in a wide range of products, including TVs, computers, smartphones, and home appliances. With a strong online presence and over 1,000 stores across the United States, Best Buy attracts a diverse group of shoppers looking for great deals on the latest tech.
The company's reputation for quality and customer service makes it an appealing choice for affiliates. Best Buy often has great sales promotions and offers, like discounts on popular brands and bundle deals, which can help affiliates capture interested buyers. Their massive product selection ensures that there's something for everyone, catering to tech enthusiasts and everyday consumers alike.
As an affiliate, you'll earn a commission rate of 0.8% on each lead generated. While the cookie duration is one day, this can still yield meaningful earnings, especially if you're promoting high-value items. If we consider an average order value from their electronics, that means your commission can add up quickly.
Approval Requirements: Application via CJ Affiliate; a functional, content-driven website or mobile app; US-based audience; not exclusively coupon or deal sites; must comply with JCPenney’s affiliate program terms and include a privacy policy; approval at advertiser’s discretion
Affiliate Network: CJ Affiliate
Payout Threshold: $50
JCPenney is a classic in the retail game, offering a huge variety of products from clothing to home goods, beauty products, and more. They are well-known for quality and value, making shopping there a favorite for many. JCPenney's appeal lies in their wide selection, featuring both well-known brands and affordable house-label products.
As a JCPenney affiliate, you can earn a 5% commission on every sale made through your referral. The cookie duration is 7 days, which means if a shopper clicks your link, you’ll get credit for their purchase if they buy within that week. Their online presence makes it easy for customers to browse and order from the comfort of their homes, increasing the likelihood of sales.
The earning potential through the JCPenney affiliate program can be quite appealing since they frequently have promotions and discounts that can drive up the average order value. Plus, with a reputation for good customer service and a commitment to value, promoting JCPenney products can reflect positively on your affiliate brand as well.
LEGO is a beloved brand known for its iconic building sets, inspiring creativity in both kids and adults for decades. With a vast product range that includes everything from classic bricks to themed sets like Star Wars and Harry Potter, there's something for every LEGO fan. This extensive choice keeps the excitement high, making it a go-to for gifts and personal collections alike.
The LEGO brand enjoys massive popularity, and fans are usually willing to spend on their favorite products. With a commission rate of 2.4% per sale, affiliates can earn a solid payout. If we consider an average order value of around $100, that means an affiliate could earn about $2.40 for every sale. This adds up quickly, especially with passionate LEGO builders shopping for multiple sets.
LEGO’s affiliate program is designed to benefit both the company and its partners. With a 30-day cookie duration, affiliates have a decent window to earn commissions on potential sales, while the brand's consistent quality and innovation ensure ongoing customer interest and repeat purchases.
BAMBULE is a vibrant online store that specializes in a mix of stylish and practical home goods. With curated selections ranging from trendy decor to essential kitchen gadgets, it’s a go-to for those looking to spruce up their living spaces.
Their products have caught the attention of customers who love blending aesthetics with functionality. While specific details about average order value aren’t mentioned, with a 7% commission per sale, affiliates have the potential to earn a nice return on each sale depending on the total cost of items purchased.
Their affiliate program welcomes marketers eager to promote unique home goods, appealing to design-savvy shoppers. The cookie duration is set for 7 days, giving affiliates a decent window to earn from their promotions.
BESTBONUS is an affiliate program that offers a solid commission rate of 16% on every sale. This generous percentage can lead to some great earnings, especially if you're promoting their trending products. While specific products aren't detailed here, brands that offer bonus or rewards-driven products usually see good engagement from a vast audience.
The cookie duration is set at 30 days, giving affiliates some decent time to earn credit for referred sales. This window is helpful, as it allows potential customers to return and complete their purchases. The convenient and straightforward structure of this program makes it appealing to marketers looking to add valuable partnerships to their portfolio.
Effective marketing strategies can flourish here, so consider leveraging email, social media, and content marketing to boost visibility. As is common in many affiliate programs, focusing on high-quality content could resonate well with your target audience and maximize conversion rates. Get ready to be a part of a chance to earn recurring commissions through BESTBONUS!
Mindware.com is all about boosting brainpower and fostering creativity through educational and engaging toys and games. Their online store specializes in innovative products that promote learning in fun ways, making them a go-to resource for parents and educators alike. From brain-teasers to science kits, they have a great variety of items aimed at different age groups.
The brand is well-known and trusted for its high-quality products that stimulate critical thinking and problem-solving skills. This reputation can be a big selling point for affiliates looking to promote Mindware. They offer a 2% commission rate on sales, which, depending on how much your referrals spend, can add up nicely over time, especially if the average order value is decent.
With a cookie duration of 30 days, affiliates have plenty of time to see conversions from their referrals. Even though some specific details about approval requirements and payout thresholds are unclear, Mindware.com’s strong brand presence in the educational market could appeal to savvy affiliate marketers looking to tap into a niche that focuses on learning and development.
MagicCars.com is all about fun and adventure for little ones, offering a delightful range of ride-on cars and trucks. They have a fantastic selection, including electric cars that resemble real-life vehicles. Kids can enjoy the thrill of driving their very own miniature cars, which sparks creativity and exercise at the same time. With a focus on quality and safety, MagicCars.com ensures that parents feel secure while their children play.
Affiliates can benefit significantly from their commission structure. With a solid commission rate of $30 per order, this means that if the average order value is high, your commissions could add up quickly. Their products are generally appealing, making it easier to promote to parents looking for gift ideas for birthdays or holidays.
The cookie duration of 7 days gives affiliates a reasonable chance of getting credit for sales once the visitor clicks through. Although details like the approval requirements and payout threshold aren't clear, the excitement surrounding MagicCars.com makes it a great opportunity for affiliate marketers eager to earn while sharing joy with kids raving about their new ride-on toys.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the toy niche, you can trust our recommendations to help make it happen.
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