The Banking industry is booming, with the global banking market projected to reach $26.5 trillion by 2027, growing at a CAGR of 6.3% from 2020 to 2027 [source]. This substantial growth creates a lucrative opportunity for individuals and businesses to monetize through banking affiliate programs.
This guide covers our top 25 Banking Affiliate Programs. For each program, you'll get key details like:
Approval Requirements: Valid website, compliance with American Express guidelines, and a completed application process.
Affiliate Network: eBay Partner Network
Payout Threshold: $50
American Express is a powerhouse in the financial services industry, well-known for its credit cards, charge cards, and travel-related services. They cater to a diverse audience, from individuals to small businesses and large corporations, which means there's a broad range of products to promote. Whether it's their premium travel rewards cards or cash-back options, American Express has something for almost everyone.
Their affiliate program offers a commission of up to $200 per sale, making it very attractive for marketers. This could mean a significant payoff, especially with American Express's high average order value. This generous commission can really boost an affiliate's earnings, particularly if they target high-spending customers.
The program typically features a cookie duration of 7 days, giving affiliates a short window to convert leads into sales. American Express also brings a trusted brand reputation, which can help affiliates feel more confident in their marketing efforts. When you combine that with the potential for high commissions, it really spices up the affiliate marketing landscape.
Approval Requirements: Publishers must join and apply through the Impact affiliate network. Applicants must have an active website or mobile app focused on personal finance or wealth management with original content. Approval is at the discretion of Personal Capital based on site quality, audience relevance, and compliance with program policies. There is no publicly stated minimum traffic requirement.
Affiliate Network: Impact
Payout Threshold: $50
Personal Capital is a financial technology company that specializes in personal finance and wealth management. It offers a comprehensive digital dashboard that helps users track their investments, budgeting, and retirement planning all in one place. The platform is designed for individuals looking to take control of their financial future, making it a go-to resource for everyday investors.
The affiliate program allows marketers to earn a commission for each lead generated, with a relatively generous rate of $115.20 per lead. This can add up quickly, especially considering the value users place on effective financial tools. It's a solid opportunity for affiliates who can tap into the finance and investment niche.
Personal Capital's popularity has been steadily growing, thanks to its user-friendly interface and valuable insights. They cater to a demographic eager for smart money management solutions, making collaboration with their affiliate program an enticing prospect for those in the financial sector. The program’s 30-day cookie duration ensures that affiliates get credit for sign-ups long after potential leads first visit the site.
Approval Requirements: Application through Awin network and approval by Sainsbury’s Bank affiliate team; adherence to brand guidelines
Affiliate Network: Awin
Payout Threshold: $50
Sainsbury's Bank is a notable player in the UK’s financial services landscape, affiliated with the well-known Sainsbury's supermarket chain. They offer a range of products including banking services, insurance, savings accounts, and credit cards. The brand is popular among UK consumers, leveraging the trust built from years of grocery service to provide reliable bank solutions.
One key feature of Sainsbury's Bank is its integration with the supermarket's Nectar loyalty program, allowing customers to earn Nectar points on financial products, which can be quite appealing. This adds an extra layer of motivation for customers looking to enhance their shopping and banking experience simultaneously.
The affiliate program offers a unique opportunity for marketers, especially those targeting the UK audience interested in financial products. While the commission rate sits at $0.00 per order, potential partners can benefit from the brand's vast customer base and reputation for quality and reliability. With a cookie duration of 30 days, there's ample time for customers to complete their orders after visiting via an affiliate link.
Approval Requirements: Publishers must apply and be approved through CJ Affiliate by LendingClub. Approval requires an active, publicly accessible website or mobile app with relevant personal finance or loan-related content, primarily US-based traffic, pre-approval from LendingClub for all promotional channels (email, PPC, social, display), adherence to LendingClub’s branding guidelines, and a non-incentivized traffic policy.
Affiliate Network: Impact Radius
Payout Threshold: $50
LendingClub is a pioneer in the online lending space, established to connect borrowers with personal loans while offering a streamlined experience. They focus on peer-to-peer lending, whereby individual investors can fund borrowers, making it a unique platform in the financial services industry. As a debt consolidation and personal loan provider, they cater to a diverse audience looking for flexible financing options.
The company's affiliate program is quite appealing, especially with a solid commission rate of $100 for each referral. Given their popularity in the lending sector, you can expect a robust interest in the offerings they provide. This could be a great opportunity to earn some extra cash by promoting their products through your platforms.
Affiliates can leverage LendingClub's reputable brand and easy-to-navigate platform to attract potential borrowers. With a focus on customer satisfaction, they also deliver valuable insights and resources related to loan management, making their affiliate program highly relevant for financial bloggers and website owners aiming to provide helpful content.
American Express Canada is known for its premium credit cards and financial services. They offer a variety of products aimed at consumers looking for travel rewards, cash back, and points on everyday purchases. With a strong brand presence and a reputation for excellent customer service, American Express is a trusted name in the financial world.
The appeal of American Express cards lies in their benefits. Cardholders enjoy exclusive access to travel perks, concierge services, and rewards programs that can enhance their spending experience. Whether it's booking a trip or earning points for dinners out, American Express aims to cater to your lifestyle, making it attractive to a wide audience.
They offer a solid affiliate program with a commission rate of $200 per sale. Since American Express cards often come with a higher average order value, affiliates could see commands reaching impressive payouts when referring new customers. This makes the program particularly appealing for marketers wanting to earn substantial commissions in the financial services sector.
BBVA Bank is a well-known financial institution that offers a range of banking services. Established as a major player in the banking world, BBVA has built a solid reputation for providing efficient and customer-friendly services. Their offerings include personal banking, mortgage loans, auto loans, and investment options, making them a one-stop-shop for many financial needs.
With an attractive commission rate of $85 per lead, their affiliate program can be a lucrative opportunity for marketers. The focus on driving highly qualified leads means that affiliates can earn a substantial amount by connecting potential customers to BBVA's range of financial products. Plus, with a session-only cookie duration, affiliates can capitalize on short-term engagements with prospective clients.
While specifics on approval requirements and payout thresholds remain elusive, the bank's established brand presence and steadfast commitment to customer satisfaction signal a strong foundation for affiliates. This can be particularly valuable for marketers seeking to work with a reputable name in the banking sector, where trust is crucial for fostering new customer relationships.
Checks SuperStore is a popular online retailer specializing in checks, forms, and business supplies. They offer a variety of personalized checks and other essential products for personal and business needs. Customers can find everything from business checks to personal checks with fun designs, making it a go-to for anyone looking to add a bit of flair to their financial tools.
The appeal of Checks SuperStore lies in its user-friendly approach and vast selection. With a commission rate of 25% per sale, affiliates can really benefit from promoting their products. If the average order value hovers around, let's say, $50, affiliates could earn around $12.50 per sale, which adds up quickly!
Additionally, they have a cookie duration of 30 days, so any tracked purchases made within that time frame will get you credit. While we don’t have specific details on payout thresholds or approval requirements, the program overall has potential for affiliates looking to earn a substantial commission from a well-known brand in the checks market.
Freedom 24 is an innovative platform offering a unique angle on e-commerce, emphasizing freedom of choice in investment opportunities. They aim to provide a seamless experience for users looking to invest in various markets, making it an attractive option for both newbies and experienced traders.
The program features a solid commission structure ranging from $10.79 to $107.91 per order. That means if affiliates can sell higher-value items, they could pocket more! With attractive cookie duration of 90 days, marketers have plenty of time to earn commissions from leads they generate.
Although specific details about approval requirements and payout thresholds are not disclosed, it's clear that Freedom 24 aims to create a robust affiliate landscape. This, combined with their appealing product offerings and commission model, makes their affiliate program a great opportunity for anyone looking to monetize their traffic effectively.
Approval Requirements: Active website or social media channel focused on trading or investing; subject to Tradier’s review and compliance with marketing guidelines
Affiliate Network: Impact.com
Payout Threshold: $50
Tradier is a well-respected player in the financial technology space, offering a range of brokerage services and APIs designed for traders and investors. The platform is popular among active traders who want advanced tools to make informed financial decisions. With features such as low-cost commissions and the ability to customize trading experiences using their APIs, Tradier aims to empower its users.
For affiliates, Tradier offers a straightforward commission structure of 10% per sale. This can translate into significant earnings, especially if your audience is financially savvy and interested in stock trading. Depending on the average order values, this means your commissions could also add up quickly, making it worth your while to promote.
The lasting appeal of Tradier lies in its innovative solutions and dedication to low-cost trading. With a cookie duration of 30 days, there’s ample opportunity to earn commissions from any referrals, ensuring that even if a user takes time to make a decision, you’re covered on the affiliate side.
National Funding is a reliable player in the alternative financing scene. They provide various financial solutions like working capital, equipment financing, and merchant cash advances. Their focus is on small to medium-sized businesses, helping them get the funds they need without the usual hassles of traditional banks.
They offer a solid commission rate of 5% per sale, which can be particularly rewarding considering their clientele. With an average order value often sitting around the couple of thousand mark, this means each sale could earn you a decent chunk of change. Their services are in high demand, making it easier to generate sales through your affiliate links.
The 60-day cookie duration is also a plus, which gives potential customers plenty of time to finalize their decisions. This extended period means you can benefit from any leads that take a little longer to convert. So if you're looking to earn from affiliate marketing, National Funding could be a lucrative opportunity for you.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Silver Gold Bull is a go-to name for anyone interested in buying precious metals. Their collection features a wide range of gold and silver products, including coins, bars, and bullion. With a focus on high-quality items, they've become popular among both investors and collectors.
Their affiliate program offers a commission rate between 0.80% and 1.70% per sale. This can lead to decent earnings, especially since average orders in this sector are typically substantial due to the value of precious metals. For example, if the average order is around $1,000, earning even 1% gives you a cool $10 per sale!
Silver Gold Bull enhances the affiliate marketing experience with a 45-day cookie duration, giving affiliates plenty of time to convert potential buyers. Meanwhile, their reputation and offers create a compelling incentive for audiences, making it a smart choice for marketers in the precious metals space.
Commission Rate: 10% - 25% Base Commission on Full Order
Cookie Duration: 120 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Carousel Checks is a go-to destination for personalized checks, offer a wide range of designs and styles to choose from. They cater to various customer needs with options that include standard checks, business checks, and even art or photo checks. Their offerings make it easy for people and businesses to showcase their personality through their checks.
The company is quite popular among consumers looking for unique financial products, which puts it in a strong position for affiliate marketing. With a commission rate ranging from 10% to 25% on full orders, affiliates have a great chance to earn significant commissions, especially if you promote that average order value, which can go above $50. This could mean earning about $5 to $12.50 per sale!
With a cookie duration of 120 days, there's plenty of time for your referrals to make a purchase and for you to earn that commission. Given Carousel Checks’ appealing product selection and solid commission structure, it's definitely worth checking out for affiliate marketers looking to tap into the niche of personalized financial products.
Novo offers an all-in-one banking solution tailored for small businesses and entrepreneurs. Their platform features modern banking tools designed to help business owners manage their finances easily. With no monthly fees and integrations with popular accounting software, Novo has gained traction among its users.
In addition to checking and savings accounts, Novo offers features like invoicing and expense tracking, which makes it a go-to choice for busy entrepreneurs. The appeal lies in its tech-savvy approach, making banking seamlessly integrate into users’ daily operations. This has helped Novo establish a solid user base among startups and small businesses.
As part of the affiliate program, marketers can introduce this innovative banking alternative to their audience. With the growing importance of financial tools for small businesses, promoting Novo can be a lucrative venture.
Approval Requirements: Application via CJ Affiliate network; manual approval by Ally Invest; active website with original, relevant content focused on trading, investing, or personal finance; compliance with CJ and Ally Invest program terms and brand guidelines; targeted to U.S. audience
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Ally Invest is a solid choice for anyone looking to jump into the world of online investing and trading. They're part of Ally Financial, a well-known name in banking and investing, which gives them a trustworthy vibe. Ally Invest offers a variety of products, including stocks, ETFs, and options, making it easy for both new and experienced traders to find what they need.
With a commission rate of $25 to $50 per sale, affiliates can earn a fair bit depending on how they promote. The cookie duration is a generous 45 days, giving you plenty of time for referrals to convert into sales. This means that if someone clicks your link, you have almost a month and a half for them to sign up and secure that commission.
The user-friendly platform and excellent customer support make it easy for customers to navigate their investment options. Plus, being associated with a big name like Ally helps drive brand recognition, which is always a plus for affiliates!
Capital Bank is a solid option for those looking to promote financial products and services. They offer a range of banking solutions, including personal loans, mortgages, and various banking accounts. With a focus on accessible and friendly banking, they appeal to customers looking for trustworthy financial services.
The affiliate program stands out with a commission of $25 for every sale you generate. This can add up quickly, especially if you're targeting an audience interested in financing options. Because the cookie duration is set at 30 days, you have plenty of time to earn commissions from referrals.
While the approval requirements and specific affiliate network for the program aren't readily available, the attractive commission structure makes it worthwhile for affiliates to explore. Promoting Capital Bank can be a rewarding experience for marketers, especially with the potential to attract that motivated customer base looking for smart banking solutions.
CIT Bank is known for its impressive range of savings products aimed at helping customers grow their finances. Since its inception, the bank has gained a stellar reputation for high-yield savings accounts and competitive certificates of deposit (CDs). With a focus on online banking, CIT Bank offers convenience alongside solid financial incentives that attract a savvy clientele.
The CIT Bank affiliate program pays a generous $100 commission per order. This is quite enticing for marketers positioned in the finance niche, making it an appealing option for those looking to promote reliable banking solutions. The 30-day cookie duration means affiliates have a fair window for conversions, which is great for driving sales.
Approval Requirements: Applicants must apply via LendingTree’s affiliate network (Impact), have an active website, blog or app featuring personal finance, lending or credit-related content, target primarily U.S. traffic, and comply with the LendingTree Affiliate Program terms and privacy policy.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Lending Tree is a popular online marketplace designed to connect consumers with various lenders for loans. Whether you're looking for a mortgage, personal loan, or a credit card, Lending Tree has a wide array of options to suit different financial needs. They've become a trusted name in the financial industry since their launch, helping millions of users find the right loan products.
The affiliate program offers a commission structure that ranges from $1 to $70 per lead. This can add up quickly, especially considering the potential high value of a good lead in the financial sector. With the average mortgage or loan amount being higher than many retail items, the earnings for affiliates can be quite significant.
Lending Tree provides a cookie duration of 14 days, meaning affiliates can earn commissions on leads generated up to two weeks after a user clicks their link. This short window is essential to note for effective marketing strategies, ensuring affiliates are proactive in promoting the program.
NatWest is a well-known bank in the UK, providing a wide range of financial services, from personal banking to commercial banking and investment options. They offer products like bank accounts, loans, mortgages, and credit cards tailored to meet diverse customer needs.
The brand has a solid reputation and a large customer base, making it a popular choice for banking in the UK. With banking products, the average order value can vary, but a standard loan or mortgage usually carries significant value, which translates into meaningful commission opportunities for affiliates.
Speaking of commissions, the NatWest affiliate program offers a commission rate of $44.04 per sale. With their extensive range of products and strong brand loyalty, promoting NatWest can be a worthwhile endeavor for affiliates looking to earn some solid income in the financial sector.
Visa CPI is a neat affiliate program tied to the trusted Visa brand, which many people recognize as a leader in the payments industry. They offer services related to credit and debit cards with a focus on helping businesses grow by optimizing their payment processes. It’s a well-known name that appeals to users around the globe, so promoting Visa products can potentially bring in a solid amount of traffic.
The commission structure is set at $3.13 per sale, which is straightforward. While there’s not much detail on the average order value or how initial sales translate into potential earnings, it’s easy to see that every sale can add up. The longer cookie duration of 45 days can also benefit affiliates, allowing for greater tracking time for conversions.
Affiliates interested in the Visa CPI program can leverage the brand's strong reputation and reliability. With the right marketing strategies, it's possible to attract a range of customers from small business owners to large corporations looking for payment solutions. By sharing valuable content about securing online payments or enhancing checkout experiences, you can drive those conversions and earn commissions.
Comenity Bank is known for offering retail credit card services tailored specifically for various top-performing brands. Their range of partners includes big names in retail, making them a go-to choice for consumers looking to finance their purchases conveniently while enjoying rewards and benefits specific to their favorite stores.
The affiliate program lets marketers earn commissions through referrals and transactions made using Comenity-issued credit cards. With the potential to earn anywhere from $0.00 to $150.00 per sale, depending on the brand partnerships, affiliates can tap into a broad customer base seeking credit options while shopping.
With a cookie duration of 15 days, affiliates have a decent window to capture customer interest and secure sales, making it flexible for driving conversions. Though other details like payout thresholds or specific approval requirements are less clear, being part of Comenity Bank’s affiliate program can surely add value for those looking to monetize their traffic in the finance and retail sectors.
Approval Requirements: Submission of a completed affiliate application including personal/company details, website or social media profile, description of marketing channels; acceptance of Affiliate Terms & Conditions; and provision of required KYC documentation (proof of identity and address verification).
Affiliate Network: In-house
Payout Threshold: $50
BlackBull Markets is a rising star in the online trading world, offering services that cater to both new and experienced traders. They provide access to various financial markets with thousands of trading instruments, including forex, commodities, and cryptocurrencies. The company is known for its user-friendly platforms and robust trading tools, making it an attractive option for traders looking to navigate global financial markets.
One thing that stands out about BlackBull Markets is its commitment to customer service. Traders can expect quick, helpful responses, which is critical in a fast-paced environment where timing is everything. This strong focus on client support has contributed to building trust and a solid reputation in the trading community.
When it comes to their affiliate program, BlackBull Markets offers quite a varied commission structure that allows you to earn between $0.00 - $400.00 per item. This means that if you promote their trading services effectively, the earning potential could be significant, especially with a 120-day cookie duration to capture users’ interest over time. It’s a solid program for affiliate marketers looking to partner with a reputable trading platform.
Lend-Grow Student Loans is a vibrant player in the educational finance sector, specializing in student loan solutions designed to help students manage their tuition expenses. With a mission to make higher education accessible, they offer various loan options tailored to different financial needs. This makes them a popular choice among students looking for flexible financing.
The affiliate program stands out with a solid commission rate ranging from $125 to $225 per sale, so affiliates can earn big while helping students secure necessary funds. With an impressive cookie duration of 60 days, affiliates have ample time to convert leads into sales. Plus, this extended tracking period is perfect for students who may take their time deciding on financial options.
Affiliates are backed by an approachable brand that understands the unique challenges students face regarding financing their education. Although specific approval requirements and payout thresholds are still being researched, the clear earning potential with a strong commission rate and generous cookie duration makes this program an appealing opportunity for marketers looking to capitalize in the student finance space.
Ascent Student Loans offers financial solutions tailored for students, helping them tackle educational expenses effectively. Their range of loans includes options designed for both undergraduate and graduate students, making it easier for learners at all levels to find the right funding for their educational journey.
One of the standout features of Ascent is their commitment to making loans accessible. They cater to a diverse audience, including borrowers without a cosigner, which sets them apart in the student loan market. Their user-friendly process and supportive customer service make them a popular choice among students seeking assistance in navigating the financial aspects of education.
The affiliate program from Ascent offers attractive earning potential with a commission rate of $50 per order. Since many students may be seeking significant loan amounts, the average commission potential can increase based on the total orders made through affiliates, creating an excellent opportunity for marketers in the education finance sector.
Mallpay is a fresh player in the payment solutions landscape, offering a mobile app that simplifies shopping and payment experiences for consumers. With a focus on user-friendly interfaces and secure transactions, Mallpay aims to make it easy for users to manage their purchases and expenses directly from their mobile devices.
The beauty of joining the Mallpay affiliate program is the straightforward commission structure. Affiliates earn $1.71 for every order they refer. With enticing shopping features, this can add up quickly, especially if all your referrals get into the habit of using the app to make their purchases. With a cookie duration of 30 days, there's ample time for customers to return before your referral commission expires.
As Mallpay continues to grow its user base and partners with retailers, affiliates have a great opportunity to capitalize on this expanding market. Promotional efforts can focus on the convenience of using the app, the security it provides, and maybe even some exclusives or offers that can be shared to drive more referral activity. It's all about getting shoppers excited about a new way to pay!
Bank Affiliates connects financial services to a wide audience, promoting a variety of banking products and services. You'll find everything from credit cards and loans to savings accounts, making it a one-stop shop for anyone interested in managing their finances more effectively.
This affiliate program takes advantage of the growing trend of online banking. With more people looking to switch banks for better deals, promoting these services can be quite lucrative. The exact commission rates may vary, but even a small percentage can lead to a solid payment, especially considering the average order values in the financial sector tend to be notable.
Bank Affiliates offers flexibility for affiliates, catering to different niches within the financial market. Their taglines, quality offerings, and tailored services create an attractive environment for potential customers. This makes it easier for you as an affiliate to gain traction and earn some sweet commissions.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the banking niche, you can trust our recommendations to help make it happen.
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