Do you discuss banking options with your audience? Then check out our list of the best banking affiliate programs we could find.
• UpdatedThe Banking industry is experiencing significant growth, with the global market size projected to reach $26.5 trillion by 2025, reflecting a CAGR of 6.4% from 2020 to 2025 (source). This booming sector presents a lucrative opportunity for affiliates looking to monetize their platforms through banking affiliate programs.
This guide covers our top 25 Banking Affiliate Programs. For each program, you'll get key details like:
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We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: Up to $200 Per Sale
Cookie Duration: 7 Days
Approval Requirements: Valid website, compliance with American Express guidelines, and a completed application process.
Affiliate Network: eBay Partner Network
Payout Threshold: $50
American Express (Amex) is a renowned financial services corporation, best known for its credit cards, charge cards, and travel-related services. Since its founding in 1850, it has established a trusted reputation among consumers and businesses alike, providing quality products that are widely recognized in the market.
As an affiliate, you can tap into their vast suite of credit and charge cards, which often cater to various audience needs, from travel rewards to cashback incentives. This popularity means there's a solid demand for their offerings. With a commission rate of up to $200 per sale, this can translate into significant earnings for affiliates, especially when considering the potential high-value transactions involved.
While specific details like the approval process or payout threshold might not be public, Amex's brand strength and loyal customer base make it an appealing choice for affiliate marketers. Grab your chance to promote premium financial products and get rewarded well for your efforts!
Join the American Express Affiliate Program
Commission Rate: $115.20 Per Lead
Cookie Duration: 30 Days
Approval Requirements: Publishers must join and apply through the Impact affiliate network. Applicants must have an active website or mobile app focused on personal finance or wealth management with original content. Approval is at the discretion of Personal Capital based on site quality, audience relevance, and compliance with program policies. There is no publicly stated minimum traffic requirement.
Affiliate Network: Impact
Payout Threshold: $50
Personal Capital is all about personal finance management. They help users track investments, manage cash flow, and plan for retirement through their powerful financial tools. The platform is user-friendly and designed to give customers insights into their financial health, making it a popular choice among those wanting to take control of their finances.
The affiliate program is appealing thanks to a commission rate of $115.20 per lead. This can really add up, especially if you consider a potential average order value, making it an attractive option for marketers looking to boost their income. With a cookie duration of 30 days, affiliates have a fair amount of time to capture sales, ensuring they have a good chance of earning commissions on interested leads.
While the specific approval requirements and payout thresholds aren't specified, the program operates on a structure that rewards affiliates for bringing in new users, making it a straightforward way to monetize content about personal finance. The strong brand reputation of Personal Capital also means that promoting their services can resonate well with audiences seeking financial advice.
Join the Personal Capital Affiliate Program
Commission Rate: $0.00 Per Order
Cookie Duration: 30 Days
Approval Requirements: Application through Awin network and approval by Sainsbury’s Bank affiliate team; adherence to brand guidelines
Affiliate Network: Awin
Payout Threshold: $50
Sainsbury's Bank is a well-known financial institution in the UK, established as part of Sainsbury's supermarket chain. They provide a range of banking products such as savings accounts, loans, credit cards, and insurance. Leveraging the trust and popularity of the Sainsbury's brand, their offerings cater to a variety of consumer needs, making it easy for customers to manage their finances.
Their commitment to customer satisfaction is evident, as they consistently receive positive reviews for their services. This trust extends to their affiliate program, which allows marketers to tap into Sainsbury's solid reputation while promoting financial products. With a strong emphasis on value and convenience, Sainsbury's Bank is a smart choice for affiliates targeting the financial services market.
Though the commission structure might not seem enticing at a rate of $0 per order, the range of financial products available opens doors for high-volume referrals. Given the competitive nature of the industry, this program can be an attractive option for experienced marketers who understand the value of driving volume even without direct commission per order.
Join the Sainsbury’s Bank Affiliate Program
Commission Rate: $100 Per Referral
Cookie Duration: Unknown
Approval Requirements: Publishers must apply and be approved through CJ Affiliate by LendingClub. Approval requires an active, publicly accessible website or mobile app with relevant personal finance or loan-related content, primarily US-based traffic, pre-approval from LendingClub for all promotional channels (email, PPC, social, display), adherence to LendingClub’s branding guidelines, and a non-incentivized traffic policy.
Affiliate Network: Impact Radius
Payout Threshold: $50
LendingClub is an innovative platform that connects borrowers with investors, making it easier for people to access personal loans and business financing. Since its founding, it has gained significant traction, becoming a prominent player in the fintech space. They focus on providing transparent, competitive rates that appeal to a wide range of customers seeking financial solutions.
The LendingClub affiliate program is attractive for marketers, offering a solid commission of $100 for each referral. By promoting their services to potential borrowers and investors, affiliates can earn a decent income while helping others find financial support. Given the nature of personal and business loans, the average transaction values can vary widely, but the potential commissions can really stack up.
LendingClub also emphasizes user-friendly technology, allowing customers to complete their applications online quickly and efficiently. This ease of use, paired with their extensive reach in the marketplace, makes LendingClub a compelling option for affiliates eager to tap into the financial services sector.
Join the LendingClub Affiliate Program
Commission Rate: $200 Per Sale
Cookie Duration: 7 Days
Affiliate Network: Commission Junction
Payout Threshold: $50
American Express Canada is a leading player in the financial services industry, known for its exceptional credit card offerings. They cater to a wide audience with various cards that include everything from travel rewards to cash back. With such a strong reputation, American Express is often considered a trusted brand for managing personal and business expenses.
With a commission of $200 per sale, affiliates can make a decent profit after just one successful referral. The appeal of signed-up American Express cards can especially entice those looking for premium credit card benefits like travel insurance, rewards points, and exclusive access to events.
While specific details about the affiliate network and payout structures may vary, the potential for high earnings remains. With just a 7-day cookie duration, it encourages quick decision-making, making it essential for affiliates to engage their audience effectively during that time.
Join the American Express Canada Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: $85 Per Lead
Cookie Duration: Direct Link (Session Only)
Affiliate Network: Commission Junction
Payout Threshold: $50
BBVA Bank is a well-known financial institution that has made a name for itself in the banking sector. With a focus on providing comprehensive financial services, BBVA Bank offers everything from personal and business banking to mortgages and investment services. They are dedicated to making banking easier for everyone, and their user-friendly online platform reflects this commitment.
The BBVA Bank affiliate program is designed for those looking to partner with a reputable bank. You can earn $85 for every lead you generate, making it a promising opportunity for affiliates. While the exact approval requirements and network details remain unclear, participating in this program allows you to promote a trusted brand that appeals to a diverse customer base.
With a cookie duration that's session-only for direct links, it creates urgency in driving traffic. The straightforward commission structure is great for those looking to maximize their earnings. BBVA Bank's solid reputation ensures that affiliates can confidently promote their offerings, potentially resulting in steady earnings through successful lead generation.
Join the BBVA Bank Affiliate Program
Commission Rate: 25% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
Checks SuperStore is a go-to brand for anyone in need of checks and check-related products. They offer a huge selection of personal, business, and specialty checks that cater to all sorts of needs. They even provide customizable check designs, perfect for those who want to add a personal touch to their financial transactions.
This brand is popular for its affordability and quality. It's especially appealing to customers looking for great deals on bulk orders, making it ideal for businesses and individual users alike. With a solid commission rate of 25% per sale, affiliates can expect decent earnings, especially with an average order value that can be typical in the check industry.
The 30-day cookie duration is pretty standard and offers affiliates plenty of time to convert their leads into sales. Affiliates can promote Checks SuperStore with confidence, given its reputation and the wide range of products available in their catalog.
Join the Checks SuperStore Affiliate Program
Commission Rate: $10.79 - $107.91 Per Order
Cookie Duration: 90 Days
Affiliate Network: Admitad
Payout Threshold: $50
'Freedom 24' is an exciting affiliate program associated with a company that specializes in offering various financial products and services. They focus on investment opportunities, particularly in stocks and other market assets. With a strong emphasis on providing accessible investment options, they attract a diverse audience keen to enhance their financial literacy and invest intelligently.
The program features a commission structure that varies based on sales, ranging from $10.79 to $107.91 per order. This means that, depending on the average order value that you can generate, your commissions could add up quickly. Their cookie duration is set to a generous 90 days, allowing affiliates ample time to convert leads into sales.
While specifics regarding the affiliate network, approval requirements, and payout thresholds can be tricky to pin down, the dynamic nature of 'Freedom 24' and its clearly defined commission rates make this affiliate program an appealing choice for those looking to monetize their audience with a reputable financial services provider.
Join the Freedom 24 Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Active website or social media channel focused on trading or investing; subject to Tradier’s review and compliance with marketing guidelines
Affiliate Network: Impact.com
Payout Threshold: $50
Tradier is shaking things up in the financial world by offering online brokerage services that cater to active traders. They provide a robust trading platform with access to stocks, ETFs, options, and even futures. By partnering with Tradier, you’re teaming up with a company that values technology and innovation in trading, thus attracting a savvy, engaged audience eager for top-notch tools to enhance their investing experience.
With a commission rate of 10% per sale, affiliates have the chance to earn a nice payday as they drive new customers to Tradier. If you consider the potential customer spending in this space, you could see substantial commissions; for example, if customers make a deposit or pay for premium services, average commission values can really stack up. Plus, the 30-day cookie duration means you have a good window to earn commission from customers who may need a little time to browse.
Tradier's focus on affordability and transparency helped them gain traction in a competitive industry. They have received positive feedback about their user-friendly platform and customer support. This makes the Tradier affiliate program not only straightforward to promote but also a credible brand alternative for aspiring and experienced traders alike.
Join the Tradier Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 60 Days
Affiliate Network: Commission Junction
Payout Threshold: $50
National Funding is a leading provider of financial solutions, primarily focusing on small business loans. They've carved out a solid presence in the alternative lending space, catering to entrepreneurs who are in need of quick access to funding. From equipment financing to working capital, they offer various financial products tailored for different business needs.
One of the big draws for affiliates is their impressive commission rate of 5% per sale. This can add up quickly, especially considering the average order value in the lending space. Potentially, if a funded loan is in the range of $10,000, you could see earnings of around $500 for just one referral, making it an appealing opportunity for affiliate marketers.
Affiliates also benefit from a 60-day cookie duration, which gives ample time for referrals to convert. National Funding prides itself on its reputation for quick funding and solid customer service, which means happy customers are more likely to come back, driving repeat commission opportunities for affiliates.
Join the National Funding Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: 0.80% - 1.70% Per Sale
Cookie Duration: 45 Days
Affiliate Network: ShareASale
Payout Threshold: $50
Silver Gold Bull is a popular choice for anyone looking to invest in precious metals. Established in Canada, they offer a diverse selection of products including gold, silver, platinum, and palladium coins and bars. Their commitment to quality and customer service makes them a trusted name in the industry.
Their average order value isn’t explicitly stated, but considering the nature of their products, it can typically range from a few hundred to several thousand dollars. With commission rates between 0.80% and 1.70%, affiliates can earn a decent commission on sales. For instance, if the average order value is around $1,000, an affiliate could expect to make between $8 to $17 per sale.
Silver Gold Bull also aims to keep buyers engaged with a cookie duration of 45 days, meaning you'll earn commissions on referred sales even if the customer returns later. This is particularly advantageous as buyers often take their time when making investment decisions. Overall, it’s an attractive program for those in the finance and investment niche.
Join the Silver Gold Bull Profit Trove Affiliate Program
Commission Rate: 10% - 25% Base Commission on Full Order
Cookie Duration: 120 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Carousel Checks is a go-to choice for anyone needing quality checks and check-related products. They offer a range of beautifully designed checks, accessories, and personalized products that reflect customer preferences. Since they specialize in checks, their products cater to a wide audience, from businesses to personal finance management, ensuring there's something for everyone.
The affiliate program offers a commission rate of 10% - 25% on full orders, which can really add up. For instance, if an average order value floats around $50, affiliates could earn between $5 to $12.50 per sale. That makes promoting Carousel Checks an appealing opportunity for marketers targeting a niche audience.
With a cookie duration of 120 days, affiliates have a great window to earn commissions on potential repeat buyers. Carousel Checks builds trust with customers through reliable service and appealing products, making it easier for affiliates to promote their offerings effectively.
Join the Carousel Checks Affiliate Program
Commission Rate: Unknown
Cookie Duration: Unknown
Affiliate Network: PartnerStack
Payout Threshold: $50
Novo is an innovative banking solution tailored for small businesses and freelancers. They offer convenient banking services such as no-fee checking accounts, expense tracking, and bookkeeping tools. Their mission is to simplify finances for entrepreneurs, which has earned them a growing community of satisfied customers.
Novo’s platform is user-friendly, making it easy for users to manage their finances on the go. With features like integrated invoicing and quick transfer options, it's designed for efficiency. Their niche focus on small business needs sets them apart from traditional banks and has garnered positive reviews in the startup community.
As an affiliate partner, promoting Novo is a breeze thanks to their strong brand presence in the entrepreneur sphere. While specific commission rates and other variables haven't been publicly listed, the appeal of their services and the increasing popularity of modern banking solutions make it a smart choice for marketers looking to tap into the small business landscape.
Join the Novo Affiliate Program
Commission Rate: $25 - $50 Per Sale
Cookie Duration: 45 Days
Approval Requirements: Application via CJ Affiliate network; manual approval by Ally Invest; active website with original, relevant content focused on trading, investing, or personal finance; compliance with CJ and Ally Invest program terms and brand guidelines; targeted to U.S. audience
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Ally Invest is a well-known player in the online trading space, offering a wide range of investment products, including stocks, options, and ETFs. It has gained a solid reputation for being user-friendly, making it a popular choice among both beginners and experienced traders. The platform provides a wealth of educational resources to help users navigate the trading world effectively.
One of the appealing aspects of Ally Invest’s affiliate program is the generous commission structure, where affiliates earn $25 to $50 for every sale they drive. Given the nature of investment products and the potential average order value, this can lead to appealing commissions, especially for affiliates targeting savvy investors. The 45-day cookie duration also gives affiliates ample time to convert interested leads into sales.
Ally Invest focuses on providing excellent customer support and comprehensive trading tools, which keeps their users engaged and coming back. Their commitment to innovation and user education ensures that affiliates promote a reliable brand that resonates well with potential customers looking to invest.
Join the Ally Invest Affiliate Program
Commission Rate: $25 Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
Capital Bank has been making waves in the financial sector, offering a variety of banking services that cater to both personal and business clients. They provide checking accounts, savings accounts, loans, and investment services – all designed to meet the diverse needs of their customers. With a solid reputation and a growing presence, many see Capital Bank as a trustworthy choice for managing their finances.
The Capital Bank affiliate program stands out thanks to its $25 commission per sale, which can add up quickly if you refer multiple customers. With a cookie duration of 30 days, affiliates can earn from referrals for a substantial time after a user clicks on their link. This means if someone checks out the bank through your referral, you potentially earn on any signup within that window.
Though specific details around the affiliate network and payout thresholds are unknown, the straightforward commission structure makes it easy to understand how you can earn by promoting their solid range of banking services. With their growing popularity, becoming a Capital Bank affiliate might be a smart move for those looking to dive into the financial sector.
Join the Capital Bank Affiliate Program
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Commission Rate: $100 Per Order
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
CIT Bank stands out in the financial services industry by offering a variety of banking products that help consumers manage their finances effectively. They provide high-yield savings accounts, competitive CD rates, and easy-to-use online banking solutions, making them a popular choice for individuals looking to grow their savings. Their sleek online platform and excellent customer service only add to their positive reputation.
As an affiliate, you can earn a solid commission rate of $100 per order. If they're offering high-value products, this can lead to some impressive earnings. For example, if customers typically invest substantially, you could see a nice payout for each referred sale made through your link.
With a cookie duration of 30 days, you have a fair chance of capitalizing on customers’ decisions to sign up after visiting your affiliate link. CIT Bank's focus on accessible banking solutions means that promoting their services could resonate well with an audience looking for reliable financial options.
Join the CIT Bank Affiliate Program
Commission Rate: $1 - $70 Per Lead
Cookie Duration: 14 Days
Approval Requirements: Applicants must apply via LendingTree’s affiliate network (Impact), have an active website, blog or app featuring personal finance, lending or credit-related content, target primarily U.S. traffic, and comply with the LendingTree Affiliate Program terms and privacy policy.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Lending Tree is a well-known online marketplace that connects consumers with various lenders for personal loans, mortgages, credit cards, and more. Since its inception, it has been a go-to destination for comparing financial products, making it easier for users to find the best deal that suits their needs. With a reputation for transparency and customer-centric services, Lending Tree has garnered a loyal customer base.
The affiliate program offers commissions ranging from $1 to $70 per lead, depending on the type of financial product. This can be quite lucrative, especially given that financial services typically have higher customer values. Affiliates can earn quite well if they drive traffic that results in qualified leads.
With a 14-day cookie duration, affiliates have a decent window for potential conversions. This gives them a bit of flexibility in converting leads into actual business, making the program appealing for those looking to monetize their referral traffic.
Join the Lending Tree Affiliate Program
Commission Rate: $44.04 Per Sale
Cookie Duration: 45 Days
Affiliate Network: Awin
Payout Threshold: $50
NatWest is one of the leading banks in the UK, offering a wide range of financial products and services. From personal banking solutions like savings accounts and loans to business banking, NatWest is known for its solid reputation and customer focus. They cater to different customer needs with tailored products that fit both individuals and businesses, making them a popular choice in the financial sector.
With an affiliate program that boasts a commission rate of $44.04 per sale, it’s an attractive option for marketers in the finance niche. Given NatWest's strong brand recognition, affiliates have a great chance to boost their earnings by promoting their offerings. Whether it's credit cards or investments, individuals seeking financial services are likely to trust a well-established name like NatWest.
NatWest also has a cookie duration of 45 days, allowing affiliates to earn commissions even if the customer doesn’t make an immediate purchase. This lengthy cookie window can significantly enhance your earning potential, enabling you to capture more sales over time. Plus, the variety of services and products under NatWest gives affiliates plenty of content to promote effectively.
Join the NatWest Affiliate Program
Commission Rate: $3.13 Per Sale
Cookie Duration: 45 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
The Visa CPI affiliate program is a great way to earn some extra cash while promoting a widely-known financial service. Visa is a leading payment technology company, making transactions smoother and more secure for consumers and businesses alike. They offer various financial products, primarily focusing on debit and credit card solutions designed to meet the needs of both individual users and businesses.
With a commission rate of $3.13 per sale, affiliates can look forward to making money with each transaction. Even if the products aren't typically high-ticket items, the ease of mainstream usage gives you plenty of chances to cash in. Plus, the cookie duration of 45 days means you have a solid window to convert potential customers.
Visa's reputation as a trusted global brand is a huge draw for affiliates. Everybody knows Visa, and many people already have a card in their wallets. This recognition can lead to increased conversion rates, making your efforts as an affiliate significantly more rewarding. It's all about leveraging that brand power!
Join the Visa CPI Affiliate Program
Commission Rate: $0.00 - $150.00 Per Sale
Cookie Duration: 15 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Comenity Bank is well-known for managing store credit cards for popular retailers across various categories. They partner with brands that range from fashion and home goods to travel and entertainment. This diverse offering makes them a go-to name in the credit card space.
Affiliates can benefit significantly from promoting Comenity’s credit card programs. With commission rates going up to $150 per sale, there's great potential for earnings, especially considering average order values in the credit card industry can often be high, amplifying commission payouts. Additionally, the brand is well-regarded among consumers looking for credit options, which can lead to a steady stream of interested buyers.
With a cookie duration of 15 days, affiliates have a solid window to earn commissions on referred sales. This is especially crucial in the credit card sector, where customer decisions may take several days. Overall, promoting Comenity Bank’s affiliate program provides access to a reliable financial product that resonates well with a broad audience.
Join the Comenity Bank Affiliate Program
Commission Rate: $0.00 - $400.00 Per Item
Cookie Duration: 120 Days
Approval Requirements: Submission of a completed affiliate application including personal/company details, website or social media profile, description of marketing channels; acceptance of Affiliate Terms & Conditions; and provision of required KYC documentation (proof of identity and address verification).
Affiliate Network: In-house
Payout Threshold: $50
BlackBull Markets is a dynamic online trading platform that offers a range of financial instruments, including forex, commodities, stocks, and cryptocurrencies. Their goal is to provide traders with a superior trading experience using advanced technology and a user-friendly interface. As an affiliate, you’ll get to promote a brand that stands out in the trading community for its competitive spreads and execution speeds.
One great perk of joining the BlackBull Markets affiliate program is the competitive commission structure. You have the potential to earn between $0.00 and $400.00 per item, depending on what your referred clients trade. This makes it a flexible option for marketers looking to earn based on the performance of their referrals.
The affiliate program is structured with a generous cookie duration of 120 days, giving you ample time to convert clicks into sales. The popularity of the BlackBull brand, combined with its diverse product offerings in the trading space, could lead to impressive conversions and commissions if you're willing to put in the effort to promote it effectively.
Join the BlackBull Markets Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the banking niche, you can trust our recommendations to help make it happen.
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