Do you discuss banking options with your audience? Then check out our list of the best banking affiliate programs we could find.
• UpdatedThe Banking industry is experiencing significant growth, with the global fintech market expected to reach $460 billion by 2025, growing at a compound annual growth rate (CAGR) of 25% from 2020 to 2025 [source]. This surge in digital banking and financial services has opened the door for savvy marketers to tap into lucrative affiliate programs within the sector.
This guide covers our top 25 Banking Affiliate Programs that can help you monetize your audience effectively. For each program, you’ll get key details like:
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We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: Up to $200 Per Sale
Cookie Duration: 7 Days
Approval Requirements: Valid website, compliance with American Express guidelines, and a completed application process.
Affiliate Network: eBay Partner Network
Payout Threshold: $50
American Express is one of the leading names in the financial services industry, known for its credit cards, charge cards, and travel-related services. They offer a wide array of credit card options tailored to various consumer needs, including rewards points on purchases, cash back, and travel perks. Customers trust American Express for its premium service and diverse benefits!
The affiliate program offers a commission of up to $200 per sale, which is pretty attractive. Partnering with American Express means you can earn significant income from promoting their popular card options. Considering the high value of their products, you could quickly see those commissions add up!
Their cookie duration is 7 days, giving you extra time to convert potential customers. Plus, American Express has a strong reputation in the marketplace, making it easier for affiliates to promote their offers effectively. It’s one of those programs where you know you’re backing a powerhouse brand!
Join the American Express Affiliate Program
Commission Rate: $115.20 Per Lead
Cookie Duration: 30 Days
Approval Requirements: Publishers must join and apply through the Impact affiliate network. Applicants must have an active website or mobile app focused on personal finance or wealth management with original content. Approval is at the discretion of Personal Capital based on site quality, audience relevance, and compliance with program policies. There is no publicly stated minimum traffic requirement.
Affiliate Network: Impact
Payout Threshold: $50
Personal Capital is a popular financial planning and investment management tool that helps users manage their wealth. Founded in 2009, this innovative platform focuses on providing holistic financial advice through a combination of software and expert guidance. They cater to individuals looking to take control of their finances and optimize their investment strategies.
Their affiliate program is an attractive option for marketers, offering a commission rate of $115.20 per lead. With the growing trend of individuals seeking better financial guidance, promoting Personal Capital can potentially lead to significant earnings. Since users typically seek efficient financial solutions, it’s safe to say there's a strong customer interest, making it a lucrative opportunity for affiliates.
Additionally, Personal Capital's user-friendly platform and comprehensive tools make it appealing for a variety of customers, from young professionals just starting out to seasoned investors wanting better financial insights. Drive traffic through reviews, blog posts, or social media, and you can optimize your chances of conversion and rewards with this established brand.
Join the Personal Capital Affiliate Program
Commission Rate: $0.00 Per Order
Cookie Duration: 30 Days
Approval Requirements: Application through Awin network and approval by Sainsbury’s Bank affiliate team; adherence to brand guidelines
Affiliate Network: Awin
Payout Threshold: $50
Sainsbury's Bank is part of the well-known Sainsbury's supermarket chain, which has been a staple in the UK since 1869. They offer a variety of financial products like savings accounts, loans, car insurance, and credit cards. The back-up of Sainsbury's name makes them quite popular, appealing to customers looking for a trusted banking experience.
The bank positions itself as a brand that values customer service and transparency. With their wide range of products, they cater to different financial needs, making it easier for affiliates to promote relevant offerings. Sainsbury's also appeals to a community-focused audience, as they often tie in banking services with their loyalty program, which can enhance marketing efforts.
Currently, the Sainsbury's Bank affiliate program operates a cookie duration of 30 days. This means that when a potential customer clicks on an affiliate link, there's a full month for the sale to be tracked back to you. Given its established reputation and extensive product line, it's a solid pick for affiliate marketers looking for trustworthy partnerships.
Join the Sainsbury’s Bank Affiliate Program
Commission Rate: $100 Per Referral
Cookie Duration: Unknown
Approval Requirements: Publishers must apply and be approved through CJ Affiliate by LendingClub. Approval requires an active, publicly accessible website or mobile app with relevant personal finance or loan-related content, primarily US-based traffic, pre-approval from LendingClub for all promotional channels (email, PPC, social, display), adherence to LendingClub’s branding guidelines, and a non-incentivized traffic policy.
Affiliate Network: Impact Radius
Payout Threshold: $50
LendingClub has made a significant mark in the online lending landscape as one of the largest peer-to-peer lending platforms in the U.S. Founded in 2006, the company has transformed the way individuals and small businesses access personal loans. It connects borrowers directly with investors, creating a straightforward platform for obtaining loans ranging from personal to small business needs.
The appeal of LendingClub lies in its transparent lending process and competitive rates. Borrowers can find the right type of loan to meet their financial goals, while investors have a chance to earn attractive returns. This impressive marketplace makes LendingClub a popular choice amongst those looking for flexible financial options.
As for the affiliate marketing program, every successful referral earns you a solid $100 commission, making it an attractive opportunity for marketers. Leveraging LendingClub’s strong brand recognition and simplicity can lead to beneficial earnings for affiliates.
Join the LendingClub Affiliate Program
Commission Rate: $200 Per Sale
Cookie Duration: 7 Days
Affiliate Network: Commission Junction
Payout Threshold: $50
American Express Canada is part of the global financial services giant, providing a range of payment solutions and credit cards. They're well-respected and popular among consumers, known for their premium offerings which often come with rewards and benefits. This popularity makes their affiliate program attractive for marketers looking to promote a trusted brand.
Their credit cards cater to various needs, from travel rewards to cashback, appealing to diverse customer preferences. Affiliates can earn a solid $200 commission for each sale referred, which is great potential income factoring in the high value associated with American Express products.
With a cookie duration of 7 days, affiliates have a brief window to capture sales, so it's important to engage potential customers quickly. This affiliate program opens doors to a broad audience looking for reliable, high-quality financing options, making it a fantastic opportunity for both seasoned marketers and newcomers alike.
Join the American Express Canada Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: $85 Per Lead
Cookie Duration: Direct Link (Session Only)
Affiliate Network: Commission Junction
Payout Threshold: $50
BBVA Bank is a well-established player in the financial services sector. Known for its comprehensive offerings, BBVA provides various banking products, including personal loans, mortgages, and business services. With a solid reputation in the banking community, it caters to a diverse clientele, from individual consumers to large corporations.
The BBVA affiliate program stands out with a competitive commission of $85 per lead. This is a great incentive for affiliates aiming to earn a solid income by promoting BBVA's products. The program ties into a well-respected brand that many customers trust, making it easier to convert leads.
What's interesting about BBVA is its user-friendly approach to banking, which combines traditional services with modern technology. This helps in attracting a tech-savvy audience looking for convenience and efficiency, a trend that's popular today. If you want to tap into the financial market with reliable products, BBVA is a strong option for affiliate marketers.
Join the BBVA Bank Affiliate Program
Commission Rate: 25% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
Checks SuperStore is the go-to place for all your check printing needs. They offer a wide range of personalized checks, business checks, and even checkbook covers. With their user-friendly website, it's easy for customers to create custom designs that stand out. This convenience keeps customers coming back, which is a big plus for affiliates.
This affiliate program offers a generous commission rate of 25% per sale. If the average order value is around $100, you could earn $25 for each sale you generate. That’s a sweet deal for anyone looking to boost their online income!
With a cookie duration of 30 days, you'll have plenty of time to earn commissions on repeat customers, making this affiliate program pretty promising. If you’re looking to promote checks and related products, Checks SuperStore is a solid choice to consider.
Join the Checks SuperStore Affiliate Program
Commission Rate: $10.79 - $107.91 Per Order
Cookie Duration: 90 Days
Affiliate Network: Admitad
Payout Threshold: $50
Freedom 24 is an innovative platform focused on making investment opportunities accessible to everyone. They provide a range of financial products, including stocks, bonds, and investment funds. With a user-friendly interface, Freedom 24 is particularly attractive to new investors looking to dip their toes into the stock market.
The brand is known for its competitive pricing and a commission rate that ranges from $10.79 to $107.91 per order. This gives affiliates a solid incentive to promote Freedom 24, especially if they bring in higher-value transactions. It’s an enticing opportunity for marketers given the potential earnings from successful referrals.
With a cookie duration of 90 days, affiliates have a decent amount of time to earn their commissions on referred customers. This long window adds to the appeal, allowing affiliates to capture sales from more casual shoppers who might take some time to decide on their investments.
Join the Freedom 24 Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Active website or social media channel focused on trading or investing; subject to Tradier’s review and compliance with marketing guidelines
Affiliate Network: Impact.com
Payout Threshold: $50
Tradier is making waves in the trading and investment space, offering a robust platform for those looking to dive into the stock market. With services catered towards retail investors and financial professionals alike, they provide competitive pricing, insightful tools, and an easy-to-use interface. Their commitment to empowering traders through automation and transparency sets them apart in a crowded market.
Offering a commission rate of 10% per sale, Tradier’s affiliate program is quite attractive. The average order value isn’t specified, but if we calculate based on hypotheticals, it could mean decent earnings per referral. With a cookie duration of 30 days, you have plenty of time to capture potential customers who are on the fence.
Tradier is all about enhancing the trading experience, and their affiliate program aligns perfectly with that vision. Affiliates can benefit from promoting a brand that is not only user-friendly but also packed with solid features. Whether you’re an experienced marketer or new to the game, Tradier provides a great avenue to earn some income while sharing great trading resources.
Join the Tradier Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 60 Days
Affiliate Network: Commission Junction
Payout Threshold: $50
National Funding is a solid player in the business financing space. They focus on providing small and medium-sized businesses with the funds they need to grow and prosper. Their offerings include various financing options like equipment financing and working capital loans, making them a go-to for entrepreneurs seeking flexibility and support.
The popularity of National Funding comes from their straightforward application process and quick funding timelines, which appeal to business owners facing tight deadlines. By partnering with them, affiliates can tap into a market that is always on the lookout for financing solutions.
With a commission rate of 5% per sale, affiliates can make some decent earnings, especially if they’re driving larger transactions. While the average order value isn't specified, even modest financing deals can lead to healthy commissions. Plus, a 60-day cookie duration means affiliates have some time to earn their commissions on referred customers.
Join the National Funding Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: 0.80% - 1.70% Per Sale
Cookie Duration: 45 Days
Affiliate Network: ShareASale
Payout Threshold: $50
Silver Gold Bull is a well-known name in the precious metals market. They offer a wide array of gold, silver, platinum, and palladium products, making them a go-to for collectors and investors alike. Their offerings include coins, bars, and rounds, which cater to both seasoned investors and newcomers looking to diversify their portfolios.
The brand has carved out a strong reputation for reliability and competitive pricing. With the allure of precious metals as a hedge against economic uncertainty, Silver Gold Bull has seen a steady growth in popularity. Their products are often sought out for their quality and authenticity, ensuring that affiliates can promote products that they genuinely believe in.
With commission rates ranging from 0.80% to 1.70%, affiliates can earn a meaningful return depending on the sales volume. Given the nature of the products, which can often reach higher price points, affiliates could see decent average commissions. Plus, the 45-day cookie duration is great for capturing those decision-makers who might take some time to finalize their purchases.
Join the Silver Gold Bull Profit Trove Affiliate Program
Commission Rate: 10% - 25% Base Commission on Full Order
Cookie Duration: 120 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Carousel Checks is a go-to for all your checking and payment supplies. They offer a variety of customizable check products, from personal checks to business checks, plus accessories like check binders and stamps. It's a reliable brand that people trust for their financial needs.
Their affiliate program is pretty enticing with a commission structure that ranges from 10% to 25% on total orders. This can translate into solid earnings, especially if you're bringing in customers who place larger orders. If the average order value is around $50, you could earn between $5 and $12.50 for each sale you drive.
The cookie duration is a generous 120 days, giving affiliates plenty of time to earn commissions from their referrals. Overall, Carousel Checks’ reputation and variety in products makes their affiliate program a great fit for anyone looking to monetize their audience!
Join the Carousel Checks Affiliate Program
Commission Rate: Unknown
Cookie Duration: Unknown
Affiliate Network: PartnerStack
Payout Threshold: $50
Novo is dedicated to making business banking easy for entrepreneurs and small business owners. They provide a range of financial services, including no-fee business checking accounts and seamless digital banking tools. Novo is particularly popular among the gig economy and startup communities, offering lightweight solutions that fit their modern, tech-savvy operations.
The simplicity and user-friendly design make Novo a go-to bank for businesses needing straightforward financial tools without the hassle often associated with traditional banks. Their fast account setup and no hidden fees appeal hugely to new entrepreneurs looking to focus on growth rather than banking logistics.
As an affiliate marketer, promoting Novo means you can tap into the vibrant small business sector. Their reputation for excellent customer service and progressive banking solutions positions affiliates to earn through a popular platform that resonates with modern businesses aiming to thrive in today's economy.
Join the Novo Affiliate Program
Commission Rate: $25 - $50 Per Sale
Cookie Duration: 45 Days
Approval Requirements: Application via CJ Affiliate network; manual approval by Ally Invest; active website with original, relevant content focused on trading, investing, or personal finance; compliance with CJ and Ally Invest program terms and brand guidelines; targeted to U.S. audience
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Ally Invest is a popular online brokerage firm known for its user-friendly platform and competitive pricing. It offers a wide range of investment products, including stocks, ETFs, options, and managed portfolios. Investors appreciate Ally Invest for its transparent fee structure and educational resources that make investing accessible for both beginners and experienced traders.
As an affiliate, you can earn commissions ranging from $25 to $50 for each referral that opens a qualifying account. Given the increasing interest in online trading and investment platforms, this affiliate program can be quite appealing. With the cookie duration set at 45 days, you have a solid window to capture sales from your leads.
Ally Invest's reputation, combined with its robust suite of tools and resources, makes it a compelling choice for affiliates. Engaging potential investors through your marketing efforts could not only lead to profit for you but also help them in their investment journey.
Join the Ally Invest Affiliate Program
Commission Rate: $25 Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
Capital Bank is a well-known financial institution that focuses on delivering various banking services to its customers. They offer personal banking products, commercial loans, mortgages, and credit cards. Their competitive nature in the banking industry makes them a trusted choice for consumers looking to manage their finances effectively.
By joining the Capital Bank affiliate program, marketers can earn a $25 commission for every sale they generate. This commission structure is quite appealing, especially since Capital Bank often deals with larger transactions, which can mean more earnings. The program also has a cookie duration of 30 days, so if a customer clicks your link, you'll get credit for any sales made within that period.
While we don't have complete details on approval requirements or payout thresholds, the brand's reputation and diverse product offerings create a strong environment for affiliate marketers. It's a solid choice for anyone looking to partner with a reliable name in the banking sector.
Join the Capital Bank Affiliate Program
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Commission Rate: $100 Per Order
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
CIT Bank is known for its competitive banking products that revolve around high-yield savings accounts, certificates of deposit (CDs), and various other financial services. They are particularly appealing to those looking to maximize their savings potential with rates that often outperform traditional banks. With a strong reputation for reliability and customer service, CIT Bank has garnered a loyal customer base over the years.
The affiliate program offers marketers a commission of $100 for every order. This commission rate is particularly attractive, especially considering CIT Bank’s competitive products. Even with a modest number of referrals, affiliates can see significant earnings, particularly if they are targeting potential savers and investors who appreciate higher interest rates.
Apart from the awesome commission structure, there's a 30-day cookie duration, which gives affiliates ample time to convert leads into sales. While specific details regarding payout thresholds and approval requirements are not widely published, the overall simplicity of promoting a trusted banking brand should make for a smooth and engaging affiliate experience.
Join the CIT Bank Affiliate Program
Commission Rate: $1 - $70 Per Lead
Cookie Duration: 14 Days
Approval Requirements: Applicants must apply via LendingTree’s affiliate network (Impact), have an active website, blog or app featuring personal finance, lending or credit-related content, target primarily U.S. traffic, and comply with the LendingTree Affiliate Program terms and privacy policy.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Lending Tree is a well-known player in the financial services space, offering a robust platform for consumers to connect with lenders for everything from mortgages to personal loans. This company has made a name for itself by simplifying the lending process, allowing users to compare rates and options from multiple lenders in one spot. It’s a go-to source for anyone looking to make informed financial decisions quickly.
The affiliate program is competitively designed to attract marketers, offering commissions that range from $1 to $70 per lead, depending on the type of service referred. This flexibility means that affiliates can maximize their earnings by promoting various lending products, making it suitable for those with a wide audience base interested in financial services.
Lending Tree also stands out with its relatively short 14-day cookie duration, which means that marketers should aim to convert leads quickly to benefit from the referral. Overall, it's a strong choice for affiliates looking to monetize a finance-focused audience with a brand that’s already built trust in the marketplace.
Join the Lending Tree Affiliate Program
Commission Rate: $44.04 Per Sale
Cookie Duration: 45 Days
Affiliate Network: Awin
Payout Threshold: $50
NatWest is a well-known bank in the UK, offering a broad range of financial services, including personal banking, business banking, and mortgages. With its strong brand image and long-standing history, it has gained the trust of millions of customers. The bank also focuses on accessibility, providing various tools and resources to help customers manage their finances.
In terms of products, NatWest has everything from everyday bank accounts to savings accounts and investment opportunities. Their offerings are tailored to suit both individuals and businesses, making them a popular choice in the financial sector. The opportunity for affiliates lies in promoting these financial services, which are essential for many people and businesses in the UK.
With a commission rate of $44.04 per sale, affiliates can earn a good chunk of change by driving customers to NatWest’s offerings. Plus, with a cookie duration of 45 days, there’s plenty of time for conversions after a click. It’s a solid program for anyone looking to dive into the finance niche and partner with a reputable brand.
Join the NatWest Affiliate Program
Commission Rate: $3.13 Per Sale
Cookie Duration: 45 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Visa CPI is an innovative affiliate program that focuses on promoting Visa's consumer payment solutions. With a reputation built on reliability and trust, it offers affiliates a unique opportunity to earn commissions by driving sales for a well-known global brand. Everyone knows Visa, which makes this program appealing as consumers tend to gravitate towards a brand they trust.
Affiliates earn $3.13 for each sale made through their referral links. This straightforward commission structure is perfect for anyone looking to monetize their website or social media platforms. Plus, the 45-day cookie duration means you'll have a fair amount of time to earn commissions from visitors who may take their time making a purchase.
While some specifics like approval requirements and the affiliate network remain under wraps, the chance to promote a widely recognized payment processing service like Visa is an advantage in itself. The program can be a lucrative addition for marketers looking to partner with a company that has a solid place in the market.
Join the Visa CPI Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the banking niche, you can trust our recommendations to help make it happen.
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