The Beer industry is experiencing impressive growth, with a projected global market size of $623.2 billion in 2022, expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2023 to 2030 (Grand View Research). As craft beer continues to rise in popularity, the demand for innovative marketing strategies including affiliate marketing has never been stronger.
This guide covers our top 25 Beer Affiliate Programs. For each program, you'll get key details like:
Approval Requirements: Applicants must apply through the Impact affiliate network; approval is at Drizly’s discretion based on the relevance and quality of the affiliate’s website or channel, audience demographics, and compliance with alcohol advertising regulations.
Affiliate Network: Impact
Payout Threshold: $50
Drizly is a go-to destination for alcohol delivery in the U.S., offering a vast selection of beer, wine, and spirits straight to your door. Founded in 2012, Drizly has quickly become a household name thanks to its user-friendly platform and partnerships with local retailers. Whether it’s a last-minute party or a casual Friday night, they’ve got you covered with a wide variety of options.
With their affiliate program, you'll earn commissions of 3% - 15% for every sale you refer. This makes it pretty appealing, especially considering that alcohol purchases can add up quickly. Think of it this way: if the average order value hovers around $50, even the lower end of the commission rate could net you $1.50 per sale!
Plus, Drizly typically has a 10-day cookie duration, giving you a solid window for potential sales. As they continue to expand their reach and user base, there’s a fantastic opportunity for affiliates to cash in on the growing interest in convenient alcohol delivery.
Dan Murphy's is a vodka, beer, and wine superstore in Australia that focuses on making your drink shopping experience top-notch. They've got a massive selection of products, including everything from craft beers to imported wines, and their well-known reputation keeps customers coming back for more. With a laid-back approach, shopping at Dan Murphy's feels easy and inviting.
Their affiliate program stands out with a commission rate of 2.6% per sale. If you're selling average orders of, say, around $100, that could mean around $2.60 in commission for you per sale. While the cookie duration is a sweet 30 days, meaning you get credit for anything a customer buys in that timeframe, Dan Murphy's broad appeal makes it a popular choice for affiliates.
Beyond the commission structure, the brand's solid reputation in Australia can help you drive high sales conversions. They often have promotions and offers, and sharing those with your audience enhances your affiliate marketing efforts. Dan Murphy's commitment to quality and variety makes it an exciting option for both consumers and affiliates alike.
Approval Requirements: Applicants must have an active website or blog with relevant homebrewing content; applications are manually reviewed and approved by Homebrew Academy
Affiliate Network: ShareASale
Payout Threshold: $50
Homebrew Academy is a go-to destination for those looking to dive into the world of home brewing. They offer a wide range of products aimed at aspiring brewers, from starter kits to advanced brewing supplies. If you've ever thought about crafting your own beer, you'll find everything you need right here, including ingredients and equipment.
With a 20% commission rate, Homebrew Academy gives affiliates a solid opportunity to earn. If the average order value is around $100, that means your typical commission would be about $20 per sale. This kind of earning potential is great for anyone serious about affiliate marketing.
Along with a 45-day cookie duration, affiliates have some time to reel in their sales. The brand's focus on quality and education around home brewing has cultivated a loyal customer base, making it a smart choice for affiliates to partner with. Plus, who doesn't love the idea of helping others brew their favorite drink at home?
Marks and Spencer, affectionately known as M&S, is a British retail institution that's made a mark around the globe. They offer everything from stunning clothing to delicious food and home goods, so there’s something to attract just about every type of shopper. With a legacy of quality since 1884, M&S aims to bring a premium shopping experience without breaking the bank.
The affiliate program offers a commission rate of 5% per sale, which can be quite lucrative given M&S's focus on quality products. Their average order value is typically generous, which means affiliates could earn a solid commission on every sale, gaining around $10 or more per order, depending on the purchase size. The great part is that M&S is popular, ensuring a lively customer base and good chances of conversions.
Plus, with a cookie duration of 30 days, every click is a valuable opportunity for affiliates to earn. Marks and Spencer frequently promotes seasonal brands and limited-time offers which are perfect for creating urgency, and they also pride themselves on eco-friendly products, appealing to the conscious consumer. It's a sweet spot for any affiliate looking to tap into a reputable brand that consumers trust.
Brewdog is a well-known brewery that started in 2007 in Scotland. They've made quite a name for themselves, selling beer that's full of flavor and personality. Brewdog offers a range of craft beers, including IPAs and stouts, as well as awesome merchandise like apparel and glassware. Their rebellious take on beer has certainly hooked a loyal fan base!
When it comes to their affiliate program, Brewdog makes it easy for marketers to earn cash while spreading the word about their tasty brews. With an 8% commission rate on sales, and a generous cookie duration of 30 days, you can drive sales with confidence. Brewdog's average order value isn’t specified, but if it’s similar to other breweries, you can expect decent commissions on every successful sale!
This program is not just about the brews; it’s about being part of a revolution in the beer world. Brewdog's popularity means more chances for your audience to engage and make purchases. Join their affiliate program and turn your love for craft beer into some cash!
Flying Embers is a unique brand that focuses on crafting hard kombucha. They pride themselves on using high-quality ingredients, which means you can expect delicious and refreshing flavors. Their drinks are not only tasty but also crafted to appeal to health-conscious consumers, as they're made with organic ingredients and boast a low-calorie count.
Their affiliate program offers an 8% commission per sale, making it a fantastic opportunity for marketers, especially considering the growing popularity of hard seltzers and low-alcohol beverages. With an average order value of around $50, that means affiliates can earn about $4 in commission per sale, which can quickly add up.
Selling online through their own platform, Flying Embers also often emphasizes their brand's commitment to sustainability and wellness. This angle makes their products appealing to a conscious consumer base, which can help drive affiliate sales even further. So, if you’re in the beverage niche, their program is definitely worth considering!
Heineken is a world-renowned beer brand that has been making waves since 1864. It's famous for its refreshing lager and has a strong presence globally. Beyond beers, they offer a variety of products brewed under different labels and styles, appealing to a diverse range of beer lovers.
The brand's popularity means affiliates can tap into a well-recognized name that's synonymous with quality. While the commission structure seems quite unique, it offers an interesting angle for affiliate marketers to promote a beloved product. Even without a specified monetary commission, Heineken's premium quality gives affiliates a solid platform to engage passionate fans of the brand.
Heineken places emphasis on brand loyalty and engaging experiences, often involving events or gatherings that feature their products. This gives affiliates plenty of content to share and promote – whether it’s a casual get-together or a standout event where Heineken takes center stage. Their commitment to quality and experience can mean ongoing interest and engagement from affiliates and followers alike.
WineAccess makes wine shopping easy and exciting for enthusiasts and casual drinkers alike. They offer a curated selection of fine wines from around the world, including unique finds and fan favorites. Each bottle is picked by expert sommeliers, so customers get quality choices every time they browse.
The average order value for WineAccess isn't mentioned, but with commissions set at 8% on each sale, it can lead to solid earnings for affiliates. Plus, the 15-day cookie duration gives affiliates a good window to convert their referrals into sales. Whether a customer is looking for the perfect wine for a fancy dinner or a casual get-together, WineAccess has got you covered.
With a reputation for exceptional customer service and an engaging shopping experience, WineAccess stands out as a go-to for wine lovers. Affiliates can tap into their extensive product range and unique offerings that cater to every type of wine drinker.
The House of Bruar is a charming retail destination that showcases the best of country living and outdoor lifestyle. They offer an impressive range of products, including stylish clothing, quality outdoor gear, and homewares that reflect a country aesthetic. People flock here for their prestigious brands, making it a go-to shop for anyone looking to embrace the rural lifestyle.
With a solid commission rate of 8% per sale, the House of Bruar affiliate program is an appealing option for marketers. Even though actual figures for average order value aren't supplied directly, the assortment of quality items means your commissions could be quite substantial. If you consider products averaging around $100, for example, that’d mean potential earnings of about $8 per sale!
The House of Bruar takes pride in its strong customer base and quality offerings. Affiliates work with a reputable brand that emphasizes detail and craftsmanship in all their products, allowing you to promote a brand that resonates well with outdoor enthusiasts and shoppers seeking elegance in country living.
Crawford has been making waves in the affiliate marketing scene, boasting a diverse range of high-quality products that appeal to a wide audience. They focus on crafting items that blend innovation with practicality, which has led to a steadily growing customer base. The brand is gaining popularity as they consistently deliver items that meet the needs of their customers.
Their affiliate program offers a commission rate of 10% per sale, which can be quite attractive when paired with the average order value. If the average order value skews high, it can mean decent earnings for affiliates. With a cookie duration of 30 days, affiliates have a solid chance of earning commissions from repeat visits.
Although we don't have the specific payout threshold or approval requirements on hand, Crawford's engaging product lineup and accessible affiliate structure make it a solid consideration for marketers looking to promote quality goods. The combination of good commissions and a variety of products provides several avenues for affiliate promotion.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Saucey is all about bringing the party to your doorstep with a huge selection of alcoholic beverages. They've got everything from craft beers to high-end spirits, so there's something for every taste. With a fun, modern vibe, Saucey markets itself as the go-to delivery service for your next bash or after-work unwind.
For affiliates, Saucey offers a 4% commission on sales, which can certainly add up. If we assume an average order value of around $50, that means you could earn about $2 per sale. Given how easy it is to recommend their products, especially for special events, it can be a lucrative gig.
With a 30-day cookie duration, affiliates get a decent window for earning commissions. Plus, Saucey's growing popularity means you'll be promoting a brand that's already on people's radar, making your job just a bit easier. So, if you're in the market for a straightforward way to earn those commissions, Saucey is definitely worth checking out!
Draft Top LLC is a cool company that's put a unique spin on enjoying canned beverages. Their flagship product is the Draft Top, a nifty tool that allows you to pour beer, soda, or any favorite canned drink into a glass without any spills or mess. This product is all about enhancing your drinking experience, making it perfect for parties, tailgates, or just a chill evening at home.
The brand has gained traction for its innovative design, appealing to casual drinkers and enthusiasts alike. This popularity suggests that there's a great audience ready and willing to explore their offerings. The affiliate program features a 10% commission on sales, creating the potential for solid earnings, especially if a cozy crowd really enjoys those casual drinking sessions. With an enticing cookie duration of 30 days, they'll track referrals effectively, which is fantastic for affiliates.
While specific details like payout thresholds and additional network info weren’t available, Draft Top’s unique product and enthusiastic customer base add exciting potential for affiliates. Since people love gadgets that elevate ordinary experiences, this program can certainly catch your audience's attention and generate some fun sales!
Beelivery is a delivery service that focuses on bringing groceries and essentials right to your doorstep. They partner with local retailers to offer a diverse range of products, from fresh food to everyday items. Customers appreciate the convenience and speed, which makes Beelivery a popular choice for busy shoppers.
With a commission rate ranging from 2% to 4% per sale, affiliate marketers can benefit from promoting Beelivery. If we consider an average order value of around $50, this means your potential commission could fall between $1 and $2 per sale. Not too shabby for sharing a straightforward service!
The affiliate setup is designed to be approachable for everyone, helping you connect with a brand that has the potential to resonate with a wide audience. Plus, you get a solid cookie duration of 28 days, so you can earn from repeat customers. It's a no-fuss way to monetize your content!
AlcoholDelivery.com is a convenient platform specializing in alcohol delivery right to your doorstep. They offer a wide range of products, including beer, wine, spirits, and mixers, catering to a variety of tastes and occasions. Whether you're planning a party or just need to stock up for a cozy night in, AlcoholDelivery.com has got you covered!
The affiliate program features a commission rate of 6% per sale, which can add up quickly depending on your audience. With many customers likely to purchase multiple items at a time, the average order value could boost your earnings significantly. Imagine if someone spends around $100—your commission would be $6 from that sale!
Another plus is the 30-day cookie duration, meaning you'll get credit for sales made within a month after someone clicks your link. That gives you extra time to make an impact and close those sales. With AlcoholDelivery.com’s growing popularity, this affiliate program could be a great addition to your marketing efforts!
Beer Drop is the go-to online shop for craft beer lovers looking to discover new flavors and styles. They curate a specialized selection of excellent brews from local breweries. Each month, Beer Drop delivers a fresh variety of beers straight to your door, ensuring you never run out of exciting new options to explore.
With a strong emphasis on supporting independent breweries, Beer Drop stands out in the craft beer scene. People appreciate the convenience and quality, making it a popular choice among craft beer enthusiasts. Plus, they make tasting and ordering beers a smooth experience, providing education alongside their products.
As an affiliate, you can earn a 10% commission on every sale, which can be quite rewarding. With beer lovers eager to try out new selections, you can see solid returns on your efforts. Their long 90-day cookie duration allows ample time for your referrals to make a purchase, giving you a good chance to earn your commission!
Mash & Grape is a neat online shop that focuses on delivering high-quality wines and gourmet foods right to your doorstep. They pride themselves on carefully curating a selection of unique and hard-to-find wines, making it a go-to destination for wine lovers and foodies alike. What’s cooler is that their offerings not only include great bottles of vino but also artisanal snacks and gourmet products to complement any wine tasting experience.
Their affiliate program offers an 8% commission on each sale. For example, if the average order value hovers around $100, affiliates could earn about $8 per sale. That’s a solid chunk of change for promoting a brand with such a niche appeal. Plus, if you’re passionate about wine and fine dining, promoting Mash & Grape could be as enjoyable as the products themselves!
While specifics like cookie duration and payout thresholds weren't available, the appeal of promoting wine and gourmet food products, backed by a brand that values quality and uniqueness, makes Mash & Grape's affiliate program worth exploring. With the right audience, affiliates can turn a nice profit while sharing great products they believe in.
Gary's Wine & Marketplace is a go-to destination for wine lovers and foodies alike. Founded with a passion for quality beverages and gourmet foods, they offer a curated selection of wines from around the world, along with artisanal cheeses, specialty snacks, and spirits. Their diverse range is perfect for those looking to elevate their dining experience or find the perfect gift.
The brand has built a strong reputation for quality and expertise. They often share details about the origins and tasting notes of their products, which resonates well with both casual drinkers and connoisseurs. With many customers looking to try something new or to stock up for events, the brand's average order value can be a great opportunity for affiliates.
When you partner with Gary's, you can earn a 6% commission on each sale. If the average order value is around $100, that means you could pocket about $6 per sale. Plus, their 30-day cookie duration means you'll have more time to catch sales from your referrals, making it a solid option for those looking to diversify their affiliate income streams.
Eden Mill is a charming distillery known for its craft spirits, situated in the heart of Scotland. Founded in 2012, it has quickly gained popularity for its unique take on traditional gin and whisky. Their products are crafted using locally sourced ingredients, giving them an authentic flavor that attracts both locals and tourists.
The Eden Mill range includes various gins, whiskies, and seasonal specials, appealing to both connoisseurs and casual drinkers. Fans of the brand love the creativity they bring to their flavors, often experimenting with different botanicals and aging processes. They also have a solid following on social media, where they showcase their distilling process and cocktail recipes.
For affiliates, the program offers a competitive 6% commission on sales. While exact details about cookies, approval requirements, and payouts weren't specified, the potential to earn a decent commission exists, especially considering the average order values associated with premium spirits. Partnering with Eden Mill provides a great opportunity to tap into the growing craft spirits market.
GiveThemBeer is an exciting affiliate program focused on delivering a wide variety of beers to customers' doorsteps. Their selection includes craft beers, popular brands, and unique brews, which makes it a go-to site for beer enthusiasts looking to expand their palate. The program taps into the growing trend of online alcohol delivery, further enhancing its appeal.
The affiliate program offers a straightforward commission structure, with a rate of 5% per sale. Given that many customers tend to purchase multiple items at once, this can translate to a nice earnings potential, especially if the average order values are around $50 or more. This means that with a single sale, affiliates could earn around $2.50 or more, depending on how much that customer loads up their cart.
With a cookie duration of 15 days, affiliates have some time to convert potential buyers, encouraging more sales opportunities. Plus, the growing interest in the craft beer scene might just give affiliates an edge as customers look to try new brews. Beer lovers are always on the lookout for exciting options, making GiveThemBeer an appealing partner for affiliate marketers.
The Whiskey Barrel is a go-to place for whiskey lovers, specializing in a wide range of fine spirits. They offer everything from bourbon to single malts, catering to both casual drinkers and connoisseurs. With a keen eye for quality, The Whiskey Barrel stocks a plethora of popular brands that are sure to delight their customers.
What makes this affiliate program appealing is the straightforward commission rate of 5% per sale. While the exact average order value isn't specified, even modest purchases can lead to favorable earnings. With whiskey often coming in at a premium price point, those commissions can really add up for affiliates.
The Whiskey Barrel also has a friendly cookie duration of 30 days. This means that if someone clicks through your affiliate link, you have a whole month to earn your commission, as long as they complete their purchase within that timeframe. It's a great opportunity for affiliate marketers who want to tap into the growing spirits market.
TheDrinkShop.com is your go-to online destination for a wide selection of beverages, including wines, spirits, and craft beers. With a vast inventory that appeals to casual drinkers and connoisseurs alike, they're dedicated to making it easy for everyone to find their favorite drinks. Their user-friendly website allows you to explore options by category, type, or even region, ensuring that you can grab just the right drink for any occasion.
One of the bonuses for affiliates is the commission rate of 5% per sale, meaning you can earn some decent cash if your referrals make larger purchases. Though the average order value isn’t explicitly stated, it’s typical for drink retailers to see orders in the range of $30 to $100 or more, which can put your average commission between $1.50 and $5 per sale. That's pretty sweet for just sharing the love of a good drink!
With a cookie duration of 30 days, your referrals have plenty of time to make their purchase after clicking your link. This flexibility can help boost your earnings by maximizing the chances of conversion. Plus, TheDrinkShop.com often features promotions and discounts, which can help push sales through your affiliate links and make your job even easier!
The Craft Beer Club brings the joy of handcrafted beers right to your doorstep. They specialize in delivering a carefully curated selection of premium craft beers from across the United States. Each month, members get to explore unique brews and support small, independent breweries. It's a treat for anyone who appreciates good beer and wants to expand their palate.
The club is popular among beer enthusiasts due to its emphasis on quality and variety. Members can expect exclusive access to limited releases and seasonal brews that can't be found in local stores. Plus, with unique monthly features, it keeps subscribers excited and engaged. The average order value tends to be pretty solid, meaning there's good potential for commissions.
With a commission rate of 5% per sale, affiliates can earn decent payouts as those monthly subscriptions roll in. If the average order value is, say, $50, affiliates could see an average commission of about $2.50 per sale. This makes it a great opportunity for anyone looking to promote something they love and believe in.
Spanish Passion Foods brings the vibrant flavors of Spain right to your kitchen. This company specializes in a diverse array of Spanish foods, from delightful cured meats to tempting tapas and gourmet condiments. Perfect for food lovers, this brand crafts a unique culinary experience, showcasing the richness of traditional Spanish cuisine.
Their reputation is solid among food enthusiasts, and they take pride in sourcing high-quality products. While commissions start at a modest 2%, they can go up to 4% on each sale. If customers typically place orders averaging $50, your earnings could range from $1 to $2 per sale - that’s some nice pocket money for sharing your love of Spanish flavors!
With a 30-day cookie duration, there's plenty of time for conversions, giving your promotional efforts a fair shot at success. Spanish Passion Foods is a fantastic choice for food bloggers and culinary content creators looking to partner with a passionate brand that delivers authentic tastes and experiences.
Liquorama is an online retailer focused on providing a fantastic selection of wine, spirits, and beer to enthusiasts everywhere. They carry numerous types of beverages, pairing them with engaging descriptions and helpful information. Whether it’s an affordable option for a casual gathering or a premium bottle for a special occasion, Liquorama has something for everyone.
The affiliate program offers a 5% commission on sales, which can quickly add up to decent earnings given that average order values often go beyond $50. This means that each sale could net you an average of around $2.50, making it an appealing option for affiliate marketers looking to promote quality alcoholic beverages.
With a cookie duration of 90 days, Liquorama provides ample time for potential customers to complete their purchases after clicking through your affiliate links. This extended window can be advantageous, as it lets you capture those sales even if customers take a little time to decide.
Ultimate Drinks offers a fantastic range of beverages, ensuring that everyone finds something they love. With a focus on quality and variety, you can expect everything from refreshing soft drinks to unique alcoholic options, making it a retailer that appeals to a wide audience. The brand is becoming increasingly popular as more people discover their tasty drinks, which are perfect for parties, events, or just a relaxing night at home.
Affiliates can earn a commission of 5% per sale, which is appealing even if it sounds modest at first. If we consider an average order value of around $60 (this is just an example since specifics weren't provided), affiliates could make an average commission of about $3 per sale. That adds up over time, especially with a solid marketing strategy.
Along with a 30-day cookie duration, affiliates have a good chance of earning repeat commissions. Ultimate Drinks is definitely a brand with promise, offering diverse options for programmers and an opportunity to engage a broad audience looking for their next favorite drink.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the beer niche, you can trust our recommendations to help make it happen.
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