The Baby Products industry is experiencing significant growth, with the global market projected to reach approximately $121.3 billion by 2026, growing at a CAGR of 4.4% from 2021 to 2026 source. This booming market presents a lucrative opportunity for affiliate marketers looking to tap into high-demand baby products.
This guide covers our top 25 Baby Products Affiliate Programs. For each program, you'll get key details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
Maximize your monetization potential by leveraging these affiliate opportunities in a dynamic and ever-growing market!
Approval Requirements: An established fashion or lifestyle website or blog with high-quality editorial content; no coupon, cashback or predominantly user-generated content sites; social-only channels considered on a case-by-case basis.
Affiliate Network: Awin
Payout Threshold: $50
Flannels is a well-known retailer that specializes in luxury fashion, offering a curated selection of high-quality clothing, footwear, and accessories. The brand has gained a solid reputation among fashion enthusiasts and is a go-to destination for iconic pieces from top designer labels. They cater to the modern shopper who values both style and substance, making their products quite desirable.
In the world of affiliate marketing, Flannels offers a commission rate of 2.4% per sale, which can lead to decent earnings, especially since luxury items typically have higher price tags. Though the specifics about average order value aren’t available, if we assume a luxury item averages around $200, that would mean an affiliate could earn about $4.80 in commission per sale.
Alongside the attractive commission, the 30-day cookie duration gives affiliates plenty of time to convert potential buyers. Flannels also stands out for its dedication to customer experience, ensuring shoppers have access to premium products and lifestyle-driven content, making it easier for affiliates to promote them effectively.
Jane Preferred is a brand that focuses on offering stylish and functional products. They cater predominantly to women, focusing on fashion that meets practical needs. Their range includes accessories, clothing, and lifestyle items that appeal to trend-savvy shoppers. Their quality craftsmanship and attention to detail have helped them establish a loyal customer base.
The affiliate program for Jane Preferred allows partners to earn a nice 10% commission on every sale they refer. A well-chosen product can lead to decent commissions, especially if the average order value is in the range of what similar brands offer (around $100). This means each sale could net affiliates about $10, which can add up quickly with a solid marketing strategy.
With a cookie duration of 15 days, this program gives affiliates some breathing room to convert their traffic into sales. As Jane Preferred continues to grow its brand recognition and expand its product lines, joining their affiliate program can be a smart choice for those looking to tap into a niche market that appreciates quality and style.
Stokke is a beloved brand known for its innovative gear and furniture for babies and young children. Established in Norway, it focuses on crafting products that promote bonding between parent and child while prioritizing functionality and design. Popular items include high chairs, strollers, and baby carriers, all designed with thoughtful features that enhance everyday life for families.
The Stokke affiliate program offers a favorable commission rate of 10% per sale, making it an attractive opportunity for marketers interested in family-oriented products. Given that the average order value can be significantly higher for items like cribs and strollers, affiliates can expect to see solid returns from their referrals. For example, if a customer makes a purchase of $500, the affiliate commission would be $50.
With a cookie duration of 30 days, it gives affiliates a fair shot at earning commissions for any purchases made by referred customers within that timeframe. All in all, Stokke is well-regarded and provides essential products that parents love, which could lead to successful affiliate sales.
Janie and Jack is a beloved brand known for its upscale children's clothing. Founded in 2002, this company specializes in creating stylish, high-quality apparel that’s perfect for little ones from infants to young kids. Their collections are often characterized by classic designs and vibrant colors, making each piece special.
As an affiliate, you can tap into a loyal customer base that appreciates quality children's wear. With a commission rate of 8% per sale, your earnings can add up quickly. Although we don't have specific details about average order values, it's easy to imagine that since Janie and Jack offers premium products, each sale could bring in a decent commission.
Their focus on exceptional craftsmanship and timeless styles keeps customers coming back for more. Affiliates benefit not only from a strong brand reputation but also from the appeal of their appealing collections. Plus, with a 14-day cookie duration, there's a good chance of earning commissions for referred sales within that period.
Loulou Lollipop is a trendy brand known for its stylish baby essentials and accessories, including teethers, bibs, pacifiers, and more. Their products are designed with both functionality and aesthetic appeal in mind, making them a hit among parents who care about style just as much as practicality.
Their products are popular for being safe and made from high-quality materials, which resonate well with eco-conscious consumers. Loulou Lollipop's vibrant designs and commitment to safety keep parents coming back, boosting their reputation in the baby product market.
The affiliate program offers a commission rate of 10% per sale, which can add up nicely if you promote their products to a broad audience. With average order values typically higher in the baby market, affiliates could potentially earn a good amount with each sale driven through their links.
Wildbird is a vibrant brand focused on providing innovative babywearing products that celebrate the bond between parents and their little ones. Their extensive line includes ring slings and other baby carriers made from high-quality, breathable fabrics. With a community-driven approach, Wildbird emphasizes the importance of comfort for both the parent and child, making this a go-to brand for many families.
The company's popularity is evident through its devoted customer base and active community presence. By integrating thoughtful designs with a stylish flair, Wildbird appeals to modern parents who prioritize both functionality and aesthetics. Their products are not only practical but also enhance the joy of everyday parenting moments.
With a commission rate of 10% per sale, affiliates have the potential to earn significant income, especially when considering the brand's average order value. This translates to an average commission of approximately $15 for each sale, depending on product selections. Wildbird's user-friendly platform and commitment to quality ensure that affiliates can market confidently.
Gerber Childrenswear is a well-known brand focusing on baby and children's clothing. Established with an emphasis on comfort and quality, they offer a variety of adorable outfits, sleepwear, and essentials for kids. Their products are designed to be both practical and stylish, making them a favorite among parents.
The brand enjoys a solid reputation for providing reliable and durable clothing at affordable prices. These benefits appeal to families shopping for cute yet functional attire for their little ones. When coupled with their broad selection, this makes Gerber Childrenswear an attractive choice for families looking to equip their kids.
With the affiliate program, marketers can tap into this popularity. The cookie duration lasts for 30 days, giving affiliates ample time to earn commissions from referred sales. Affiliates can connect with the brand's audience by showcasing the charm and quality of Gerber's offerings.
Approval Requirements: Application via AWIN network and manual approval by vidaXL after review of website content, traffic and compliance with AWIN and vidaXL program terms.
Affiliate Network: vidaXL Affiliate Program
Payout Threshold: $50
vidaXL is an online retailer specializing in a wide range of home, garden, and DIY products. Founded in 2006, it has quickly grown to become a trusted name among budget-conscious shoppers looking for affordable furnishings, tools, and accessories. They’ve created a large catalog that caters to various tastes, from minimalist decor to more adventurous DIY projects.
One of the company’s appeals is its commitment to affordability, making it a great stop for an average customer looking for high-quality at lower prices. vidaXL offers an average order value that’s typically compelling, which, combined with a commission rate of 6%, could lead to decent earnings for affiliates. They have a straightforward shopping experience with a wide selection, so promoting their products can be quite rewarding.
With a cookie duration of 10 days, affiliates have a solid chance to earn commissions on sales generated during that time. vidaXL’s efficient service and vast product range help affiliates attract a broad audience, increasing the likelihood of conversions and successful partnerships.
Approval Requirements: Applicants must apply via the Awin affiliate network, have an active website, blog or social media channel focused on health, beauty or lifestyle with a UK-targeted audience, meet Awin’s minimum traffic requirements (typically 5,000 monthly visits), and agree to Awin’s terms and conditions and Superdrug’s brand guidelines.
Affiliate Network: AWIN
Payout Threshold: $25
Superdrug is a well-known health and beauty retailer in the UK, offering a wide array of products from skincare to cosmetics, as well as health supplements and household items. They cater to all ages and preferences, making them a go-to shopping destination for beauty enthusiasts and everyday shoppers alike. Shoppers can find exclusive brands and affordable options, which is a big draw for consumers.
The Superdrug affiliate program provides a commission rate of 1.6% per sale, making it an appealing choice for affiliates interested in this market. With their extensive product selection, affiliates can target a vast audience. Although we don’t have details on the average order value, if we consider it to be around £25 (which is a common value), affiliates can expect to earn about £0.40 per sale. It’s a solid earning potential when you factor in frequent purchases from loyal customers.
In addition to the impressive product range, Superdrug often runs promotions and offers discounts, which can help drive traffic and boost sales through your affiliate links. Their focus on health and wellness means that the affiliate program aligns well with audiences interested in beauty, self-care, and fitness trends.
Approval Requirements: Applicants must apply through CJ Affiliate, have an active website or social media channel with original, brand-appropriate content; provide valid tax and payment information; be at least 18 years old; applications are reviewed and approved by Kohl’s based on content quality and compliance with their affiliate agreement
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Kohl's is a popular department store chain that offers a wide range of products, including clothing, home goods, and accessories. They feature well-known brands alongside their own exclusive labels, catering to a variety of customer needs. With frequent sales and promotions, Kohl's is a go-to destination for budget-savvy shoppers looking for quality deals.
When it comes to their affiliate program, Kohl's stands out with a solid commission rate of 2.4% per sale. While the average order value wasn't specified, if we assume it to be around $100, affiliates could earn approximately $2.40 per transaction. Given the nature of their promotions, this could mean good potential for increased earnings through frequent customer purchases.
Kohl's emphasizes customer loyalty, often promoting their Kohl's Cash program, which encourages repeat business. This loyalty strategy can lead to a healthy cycle of returns for affiliate marketers, making their program appealing for those looking to promote products that customers return to buy regularly.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Approval Requirements: Applicants must have an active website or mobile app with original fashion or lifestyle-related content, include a privacy policy, and comply with Gap Inc.'s brand guidelines; application approval is at the merchant's discretion.
Affiliate Network: FlexOffers
Payout Threshold: $50
Gap Inc. is a well-known global retailer, famous for its trendy apparel and accessories. Since its founding in 1969, Gap has become a staple in everyday fashion with offerings that include casual wear, activewear, and seasonal collections for men, women, and children.
When it comes to shopping with Gap, customers can expect not only stylish products but also a variety of promotions and special discounts. This makes shopping with Gap an attractive option, whether someone is looking for classic styles or the latest trends.
The affiliate program enables marketers to earn commissions ranging from 1% to 4% on each sale. With Gap's wide-ranging product line and customer base, affiliate marketers can tap into a lucrative opportunity by sharing their favorite styles and driving sales, making it worthwhile for those in the fashion niche.
Approval Requirements: Applicants must have an active website, blog or mobile app with original content, be based in the US or Canada, and comply with Gap Inc. Affiliate Program terms and CJ Affiliate policies. Coupon, loyalty, bid-for-position or incentivized traffic sites are not eligible. Approval is granted at Gap Inc.’s discretion.
Affiliate Network: Commission Junction
Payout Threshold: $50
Old Navy is a beloved retail destination for trendy and affordable apparel. Launched in 1994, it has become a go-to spot for families looking for fun and fashionable clothing. They offer a wide range of products, from casual wear to activewear, with a focus on style and comfort. You can find everything for your wardrobe, including tops, bottoms, shoes, and accessories.
Their popularity makes them a great choice for affiliate marketers. With stylish options at budget-friendly prices, Old Navy attracts a diverse clientele. Affiliates can tap into the love for Old Navy, whether promoting kids' clothing or the latest trends for adults. They also frequently run sales and promotions, which can help generate even more sales through your affiliate links.
The commission rates are set at 0.8% and 1.6% per sale, giving you a fair chance to earn. Depending on the average order value, which often hovers around $50, you could potentially earn $0.40 to $0.80 per sale. This can add up quickly, especially during sales events or seasonal promotions, making it an appealing program for anyone in the affiliate marketing space.
Urban Sitter is a modern solution for parents looking for reliable babysitters. It connects families with local caregivers through an easy-to-use platform. With a tech-savvy approach, Urban Sitter simplifies the process of finding and booking babysitters, making it a popular choice among busy parents.
The service is driven by a community of vetted sitters, which adds to the trust factor. Parents can browse profiles, read reviews, and view sitter availability right from their devices. Because of its focus on quality and safety, Urban Sitter has quickly gained a solid reputation among families as a go-to option for childcare.
For affiliates, promoting Urban Sitter can be quite rewarding. You get a commission of $30 for every completed sale, and with a cookie duration of 45 days, there’s plenty of time for a potential customer to make a booking after clicking your link. This model creates a great opportunity to earn as more parents seek reliable child care solutions.
Approval Requirements: Publishers must apply via the Rakuten Advertising network, own an active website or mobile app with original, brand-safe content (no adult, hate or illegal material), comply with Rakuten’s publisher Terms and Conditions, and provide valid payment details.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
T.J. Maxx is a popular retail chain known for offering a wide range of brand-name apparel, home goods, and decor at discounted prices. They focus on delivering value to consumers, making it a go-to shopping destination for fashion lovers seeking great deals without compromising quality.
The T.J. Maxx affiliate program offers a commission rate of 4% per sale, which can add up nicely, especially with their average order sizes. While exact numbers for average orders weren't stated, you can expect many shoppers to swipe their credit cards for a bit more than the small-ticket item range. This means your commissions can really boost if you're driving sales!
With a 30-day cookie duration, your earned commission can stick around a bit longer, giving potential buyers more time to take that plunge. An attractive shopping experience combined with savvy discounts makes T.J. Maxx a compelling brand to promote as an affiliate.
Approval Requirements: Applicants must apply via the CJ Affiliate network with a valid, active website or mobile app featuring original content; must comply with Overstock’s affiliate terms and policies (e.g., no PPC bidding on Overstock trademarks); applications are reviewed by Overstock/CJ and typically approved within 1–5 business days.
The Overstock affiliate program allows partners to earn up to 6% commission on sales generated. Given that Overstock's average order value tends to be quite high, averaging around $200, this commission can translate to approximately $12 per sale, making it an attractive proposition for affiliates. Plus, with a cookie duration of 14 days, affiliates have some good chances to earn commissions from repeat visitors.
Affiliates have the advantage of promoting a well-established brand that offers regular promotions and has a solid reputation. This can help drive more sales and conversions. With a straightforward link structure and engaging content options, it’s a fantastic choice for those looking to monetize their audience easily while promoting substantial products.
Approval Requirements: Publishers must have an active website, blog, or mobile app with content related to fashion, lifestyle, beauty, design, or business; comply with AWIN’s terms and H&M’s brand guidelines; applications are reviewed for content quality and brand fit.
Affiliate Network: AWIN
Payout Threshold: $50
H&M is a globally recognized fashion brand that offers a wide range of affordable clothing for men, women, and children. Known for its trendy designs and commitment to sustainability, H&M frequently launches new collections, keeping its inventory fresh and appealing. They focus heavily on fast fashion, making it easy for customers to find the latest styles without breaking the bank.
This retailer not only covers fashion but also provides home goods, allowing shoppers to update their living spaces with modern designs. H&M's ability to cater to a diverse market, combined with its strong brand reputation, provides great opportunities for affiliate marketers. As shoppers gravitate towards sustainability, H&M's conscious collections allow them to choose stylish options while supporting eco-friendly practices.
When it comes to affiliate marketing, H&M can be a fantastic option due to its vast array of products and frequent promotions. The 30-day cookie duration means affiliates have ample time for conversions. Although specific commission rates weren’t mentioned, H&M's large average order values can translate into decent earnings, making it an attractive program for marketers looking to drive sales in the fashion sector.
The Great Little Trading Company (GLTC) is all about fun and functional products for kids and families. They offer a wide range of children's toys, home decor, and clever storage solutions to help families stay organized. While their emphasis is on creativity and play, they also focus on eco-friendly options, appealing to parents who prioritize sustainability.
With a unique product selection, GLTC builds a loyal customer base looking for special items that are not just toys but also add charm to their homes. Though they offer a 2% commission per sale, the appeal lies in their market presence and brand reputation, which can lead to solid sales even with a lower commission rate.
Affiliates can benefit from partnering with GLTC by promoting products that cater well to family-oriented audiences. Their collection is designed to appeal to parents and caregivers looking for quality items that stand out, making it a good fit for parents' blogs and lifestyle content.
Approval Requirements: Publishers must apply through the Rakuten Affiliate Network; have a publicly accessible, fully functional website with relevant original content (no adult or illegal content); comply with Rakuten and Dillard’s program policies; applications are reviewed on a case-by-case basis
Affiliate Network: CJ Affiliate (formerly Commission Junction)
Payout Threshold: $50
Dillard's is a well-known department store that has been a staple in American shopping since 1938. They offer a wide range of products, from fashion apparel and accessories to home goods and beauty products. This diverse selection caters to almost everyone, making it easy for customers to find what they need in one convenient place.
The Dillard’s affiliate program is simple but effective, with a 3% commission rate per sale. While the average order value is not specified, considering the typical spend at department stores, affiliates can expect to earn considerable commissions on sales, especially during seasonal promotions. Dillard's reputation for quality and customer service strengthens its appeal to shoppers.
Affiliates also benefit from promoting a brand that offers a mix of trendy and classic items across various price points. Whether it's stylish clothing or luxurious bedding, there’s something for every shopper. This versatility makes the Dillard's affiliate program a prime choice for marketers looking to attract a broad audience.
With a commission rate of 5% per sale, affiliate marketers can earn a solid income considering the average order value could be significant, depending on the item type. The Little Market’s unique offerings and commitment to social impact can make them appealing to audiences interested in ethical shopping.
Their cookie duration is set to 30 days, so you’ll have a fair chance to earn commissions on repeat visitors. Promoting products that advocate for social causes can resonate well with consumers, leading to higher engagement and conversions through your affiliate links.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the baby products niche, you can trust our recommendations to help make it happen.
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