If you create content focused on the baby industry, check out these top affiliate programs to join.
• UpdatedThe Baby Products industry is experiencing significant growth—currently valued at approximately $67 billion in 2023, it's expected to reach around $115 billion by 2030, reflecting a CAGR of 7.1% [source: Mordor Intelligence]. This surge is driven by increasing birth rates and rising consumer spending on baby products.
This guide covers our top 15 Baby Products Affiliate Programs. For each program, you'll get key details like:
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We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: 2.4% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
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Flannels is a trendy fashion retailer based in the UK, specializing in designer clothing, footwear, and accessories for both men and women. The brand features a curated selection of luxury items from popular labels like Off-White, Balenciaga, and Moncler, catering to fashion-forward shoppers looking for high-end streetwear and upscale styles.
With a reputation for quality and a stylish product range, Flannels appeals to fashion enthusiasts who are willing to invest in premium items. The average customer has a taste for luxury, which can translate into a healthy average order value, thus making their affiliate program potentially lucrative for marketers. Each sale earns you a 2.4% commission, which means higher ticket items can result in decent earnings.
The affiliate program has a cookie duration of 30 days, giving you ample time to earn commissions on your referred sales. While some details about payout thresholds and the affiliate network remain elusive, the stylish offerings and brand prestige make Flannels an appealing choice for affiliate marketers wanting to promote high-quality fashion products.
Join the Flannels Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 15 Days
Jane Preferred is all about empowering those looking for stylish and chic home decor. They offer a wide range of products, from elegant furniture to unique accents that can transform any space. Jane Preferred is popular for their curated collection that blends modern aesthetics with a cozy, inviting vibe.
Their affiliate program gives you a cool opportunity to earn a generous 10% commission on every sale. If the average order value hovers around $100, that means you'd be looking at around $10 per sale in commission. It's an appealing prospect for marketers, especially with Jane's growing brand presence in the home decor space.
While some specifics like cookie duration and payout details aren't laid out, the 15-day cookie window means you have a decent time frame to earn from any referrals. Overall, partnering with Jane Preferred means you’re aligning with a trendy brand that’s perfect for those passionate about home styling.
Join the Jane Preferred Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Stokke is all about creating high-quality, functional products for children and their parents. Founded in Norway in 1932, they've become a leading name in the baby and family market, especially known for their innovative strollers, high chairs, and various baby gear. They focus on promoting a close bond between parents and children with designs that encourage interaction and growth.
As an affiliate, you can earn a solid commission of 10% per sale, which can be quite appealing considering their high average order values. For instance, if an order is around $300, you're looking at an average commission of $30. That's a nice incentive for promotional efforts!
Stokke products are well-loved globally, which means there’s a strong base of potential customers for affiliates to tap into. Their commitment to quality and their unique design philosophy, like the iconic Tripp Trapp high chair, makes them a popular choice among parents who want the best for their kids. With a 30-day cookie duration, you have plenty of time to earn those commissions!
Join the Stokke Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 14 Days
Janie and Jack is a charming brand that specializes in high-quality children's clothing. Founded in 2002, they offer a wide range of stylish, classic apparel that is perfect for little ones. The brand is known for its attention to detail, vibrant designs, and comfort, making it a popular choice among parents looking for stylish outfits for their kids.
Their product selection includes everything from adorable dresses and suits to cozy jackets and playful playwear. Janie and Jack often channel classic styles into contemporary, kid-friendly designs, ensuring both quality and cuteness. This dedication to timeless fashion has made them a favorite among families, and they frequently feature special collections for holidays and events.
With an 8% commission rate on sales, affiliates can earn a good chunk of change. Given the average order values in this niche usually range around $100, that means affiliates could be looking at an average commission of about $8 per sale. Plus, with a 14-day cookie duration, affiliates have a solid window to convert their traffic into sales!
Join the Janie and Jack Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Loulou Lollipop is a vibrant brand that creates stylish and playful baby and children's products. They specialize in a variety of items, including high-quality silicone teething toys, stylish pacifiers, and cute accessories. The brand has gained popularity among parents looking for chic yet functional items for their little ones.
Parents love their products for the combination of safety and style. Loulou Lollipop's mission is to enhance the parenting experience with trendy designs that both kids and parents adore. Offering a mix of modern aesthetics with functionality, their products are frequently shared and recommended across social media.
Affiliate marketers will appreciate the 10% commission per sale, which can add up quickly, especially with a diverse product lineup. Given the average order value typically hovers around $50, affiliates can expect to earn approximately $5 per sale, making it an enticing opportunity for those in the parenting niche.
Join the Loulou Lollipop Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Wildbird is all about helping people connect with nature while enjoying the art of birding. They offer a wide array of bird feeders, houses, and accessories designed to attract a variety of wild birds. Their products not only enhance the outdoor experience but also educate people about the importance of wildlife conservation.
The company's reputation is cemented in the birding community, attracting both seasoned enthusiasts and beginners. They focus on user-friendly designs and quality materials that stand the test of time. This dedication makes their affiliate program appealing, especially for those looking to cater to a passionate audience.
Affiliates earn a solid 10% commission on sales, which can quickly add up. If the average order value hovers around $100, you could make around $10 per sale, making it an attractive option for marketers keen on promoting eco-friendly and purposeful products.
Join the Wildbird Affiliate Program
Commission Rate: Unknown
Cookie Duration: 30 Days
Gerber Childrenswear is all about stylish and comfortable clothing for little ones. They offer a range of adorable outfits, sleepwear, and accessories tailored for babies and toddlers. Their focus is on quality, ensuring that every piece meets the needs of both parents and kids.
The brand enjoys a solid reputation among parents, which helps boost their affiliate program's appeal. With a variety of cute and practical baby clothing options, promoting Gerber can be pretty easy. Their products are designed with little ones in mind, making them a go-to choice for many families.
By joining the Gerber affiliate program, you can tap into this popular brand. While specific commission rates and payout details might be unclear, the potential for earnings is good, especially given their target audience's willingness to spend on quality children's wear.
Join the Gerber Childrenswear Affiliate Program
Commission Rate: 6% Per Sale
Cookie Duration: 10 Days
Affiliate Network: vidaXL Affiliate Program
Payout Threshold: $50
vidaXL is a well-known online retailer that offers an extensive range of home, garden, and DIY products. They aim to provide great value and quality at affordable prices, making it easy for customers to find items for every corner of their home. From stylish furniture to practical home improvement tools, vidaXL has something for everyone, appealing to a diverse audience.
The brand has gained popularity across Europe and beyond, thanks to its competitive pricing and a strong focus on customer satisfaction. With an average order value that often hovers around $100, affiliates can earn a commission of 6% per sale. This means you could potentially earn about $6 for every order, making it a great opportunity for those who target home enthusiasts and DIY lovers.
Plus, vidaXL's user-friendly website and free shipping on selected items could further boost your affiliate sales. Their wide assortment of products and commitment to quality pave the way for a successful affiliate partnership, appealing to both seasoned marketers and newcomers in the field.
Join the vidaXL Affiliate Program
Commission Rate: 1.6% Per Sale
Cookie Duration: 30 Days
Affiliate Network: AWIN
Payout Threshold: $25
Superdrug is a well-known health and beauty retailer in the UK, offering a massive range of products from skincare to cosmetics, personal care, and health items. They cater to a variety of customers, whether you're a beauty enthusiast shopping for the latest makeup trends or someone just looking for everyday essentials. With their playful marketing and deals, Superdrug has become a go-to destination for shoppers looking for good deals on well-known brands.
As for their affiliate program, Superdrug has a commission rate of 1.6% per sale. While the average order value isn't publicly available, you can do the math—if someone spends around £50, you'd earn about 80 pence per sale. It’s a simple way to cash in while promoting a brand that has a loyal customer base. Plus, with a cookie duration of 30 days, there's a decent window for people to make their purchases after clicking your link.
Superdrug’s wide selection of products and popular promotions can certainly boost your affiliate sales, especially since they often run sales and discounts that attract more shoppers. Whether you're tapping into skincare routines or showcasing beauty must-haves, there’s plenty to work with as an affiliate. The friendly, accessible vibe of Superdrug makes them a strong player in the affiliate marketing arena.
Join the Superdrug Affiliate Program
Commission Rate: 2.4% Per Sale
Cookie Duration: 7 Days
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Kohl's is a popular retail chain in the United States, known for its affordable fashion and home goods. The store offers a wide range of products, from clothing and shoes to home decor and beauty items. Kohl's caters to families with various brands and trendy styles that appeal to all ages. Their commitment to value and frequent sales make them a go-to shopping destination for bargain hunters.
The Kohl's affiliate program is designed to reward marketers for promoting their extensive selection of products. With a commission rate of 2.4% per sale, affiliates can earn a nice payout. Although specific details on the average order value weren't provided, Kohl's is known for its affordable items, meaning even smaller purchases could lead to decent earnings for affiliates in the long run.
One of the highlights for potential affiliates is Kohl's reputation for offering attractive promotions and discounts, which can drive more sales through your affiliate links. Plus, with a solid cookie duration of 7 days, you have a good chance of earning commissions on those impulse purchases.
Join the Kohl’s Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: 1% - 4% Per Sale
Cookie Duration: 24 Hours
Affiliate Network: FlexOffers
Payout Threshold: $50
Gap is a well-known fashion retailer that has been around since 1969. It offers a range of casual wear, including jeans, t-shirts, dresses, and accessories for men, women, and children. Gap is popular for its timeless styles and quality clothing, which tends to resonate with a wide audience looking for everyday apparel.
The Gap affiliate program can be a solid opportunity for marketers. With commission rates ranging from 1% to 4%, it's an attractive option when promoting their well-loved products. Considering that Gap's average order value often falls between $50 and $100, this could mean commissions ranging from $0.50 to $4.00 per sale, depending on the actual purchase.
Affiliates can benefit from promoting Gap’s special deals, seasonal collections, and iconic branding. This creates an engaging experience for customers who are looking to refresh their wardrobes. The program is designed to cater to affiliates who align with their brand and audience, making it a straightforward choice for fashion bloggers and lifestyle influencers.
Join the Gap Affiliate Program
Commission Rate: 0.8% and 1.6% Per Sale
Cookie Duration: 1 Day
Affiliate Network: Commission Junction
Payout Threshold: $50
Old Navy is a go-to destination for trendy and affordable clothing for the whole family. Founded in 1994, this beloved brand has become synonymous with casual style, offering everything from basics to the latest fashion trends. Known for their fun and vibrant styles, Old Navy caters to both men and women, as well as kids with an array of stylish clothing, accessories, and footwear.
The brand is well-loved for its budget-friendly pricing and frequent sales, making it incredibly popular with families looking for great deals. This means that shoppers can find fashionable items at prices that won’t break the bank. Old Navy's products often attract a hefty number of buyers, making the potential for affiliate sales quite promising.
As for their affiliate program, you can earn between 0.8% and 1.6% per sale. While the average order value isn't specified, even at modest numbers, the potential earnings can add up quickly. With a cookie duration of just one day, it’s essential to promote Old Navy effectively to capitalize on every interested click!
Join the Old Navy Affiliate Program
Commission Rate: $30 Per Sale
Cookie Duration: 45 Days
Urban Sitter is a popular online platform that connects families with trusted babysitters and nannies. Since its inception, it has gained a strong reputation among parents looking for reliable childcare. The platform ensures that all sitters are thoroughly vetted and background-checked, adding peace of mind for parents who want to find the right caregiver for their little ones.
The service focuses on facilitating local connections, making it easy for families to find sitters who are available in their area. Users can browse through caregiver profiles, read reviews, and view ratings, which improves the chances of finding a perfect match. As Urban Sitter expands, it continues to grow a loyal user base of families and caregivers alike.
For affiliates, Urban Sitter offers a commission rate of $30 per sale, allowing marketers to earn significant income through referrals. With a solid cookie duration of 45 days, affiliates can reap the benefits of driving traffic to the site without immediate pressure. This program is perfect for parenting blogs, family-oriented websites, and social media influencers looking to monetize their content.
Join the Urban Sitter Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
T.J. Maxx is a popular retail chain known for its off-price fashion and home goods. With an ever-changing inventory, shoppers can find a wide range of products, including apparel, footwear, accessories, and home décor from well-known brands at discounted prices. It’s a treasure hunt for bargain hunters!
The T.J. Maxx affiliate program is attractive for marketers looking to promote a widely recognized brand. With a commission rate of 4% per sale, affiliates can earn solid commissions given the average order value often exceeds $100. This means you could pocket around $4 per sale, which quickly adds up!
The program has a 30-day cookie duration, allowing you to earn commissions on purchases made within a month of a customer clicking your affiliate link. It’s a great setup for driving traffic to your promotions and making the most of T.J. Maxx's loyal shopper base.
Join the T.J. Maxx Affiliate Program
Commission Rate: Up to 6% Per Sale
Cookie Duration: 14 Days
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Overstock is a go-to online retailer known for its discount deals on home goods, furniture, and a variety of consumer products. Founded in 1999, it initially started by selling surplus goods at liquidation prices, which helped build its reputation as a savvy shop for deal hunters. Their range covers everything from stylish rugs and decor to electronics and outdoor furniture, making it easy for shoppers to find just about anything for their home.
With an impressive average order value (AOV) that often hovers around $200, affiliates can earn up to a 6% commission per sale. This means each sale could generate around $12 in commissions, making it quite attractive for marketers looking to recommend budget-friendly yet high-quality items. Additionally, Overstock frequently runs sales and promotional campaigns, giving affiliates plenty of opportunities to draw in buyers.
Not only is Overstock popular with bargain seekers, but it also has a user-friendly website with a loyal customer base that returns for everyday low prices. Their affiliate program is a smart option for marketers involved in home decor and lifestyle, especially given that they offer a cookie duration of 14 days — so you still earn commission on purchases made up to two weeks after a user clicks your link.
Join the Overstock Affiliate Program
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If you want to be a successful affiliate in the baby products niche, you can trust our recommendations to help make it happen.
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