The Food industry is experiencing significant growth—projected to reach a staggering $12.24 trillion by 2024, growing at a compound annual growth rate (CAGR) of 5.8% from 2020 to 2024 [source].
This guide covers our top 25 Food Affiliate Programs, designed to help you tap into this lucrative market. You'll get key details like:
Approval Requirements: Must apply through the Impact affiliate network; have an active website or mobile app with relevant grocery, food or lifestyle content targeted to US or Canadian audiences; comply with Instacart’s affiliate terms, brand guidelines and FTC disclosure requirements; pass Instacart’s quality review.
Affiliate Network: Impact
Payout Threshold: $50
Instacart is a well-known platform that connects customers with their favorite grocery stores for convenient online shopping. Founded in 2012, it has quickly gained popularity, especially for busy households. Users can shop from local supermarkets, pick up essentials, or get groceries delivered right to their doorstep.
The wide variety of products available through Instacart ranges from fresh produce and pantry staples to household items and even alcohol in select areas. This means affiliate marketers can tap into a diverse market. With a commission rate between $2 to $10 per lead, potential earnings can add up, especially during peak shopping seasons.
Instacart offers a cookie duration of 30 days, giving affiliates a decent window for tracking sales. This makes it easier to maximize commissions, particularly if affiliates promote shopping events or popular product categories. With a brand that's become a grocery shopping go-to, Instacart's affiliate program is an attractive partnership for marketers looking to expand their earnings.
Hu Kitchen is all about delicious, healthy eating without the guilt. They focus on creating clean, high-quality foods that are free of refined sugars, gluten, and artificial ingredients. Their product line includes snacks, chocolate bars, and pantry staples designed for both flavor and nutrition.
The brand has gained a loyal following for its commitment to health and wellness, making it a popular choice for anyone looking to eat better. By joining the Hu Kitchen affiliate program, you tap into a community that values quality food. With a commission rate of 10% on sales, this could lead to solid earnings if you promote Hu's products effectively.
Average order values for online food products can vary, but with Hu Kitchen's focus on premium offerings, you could see orders averaging around $50 or more. This means each sale could translate to a commission of about $5. It’s a great opportunity for affiliates sharing health-focused content or lifestyle tips.
Ketoconnect is all about the keto lifestyle, offering a variety of resources and products designed for those following a ketogenic diet. Founded by individuals passionate about healthy living, the brand has garnered a loyal community that seeks support through recipes, meal plans, and cooking tutorials.
They also promote a range of keto snacks, cookbooks, and even supplements aimed at making keto more accessible and enjoyable. The emphasis is on quality, making them a trustworthy name in the niche, which appeals to a growing number of health-conscious consumers.
The Ketoconnect affiliate program is quite enticing, featuring a generous 40% commission per sale. This means if you refer a customer who spends $100, you could earn $40. With a significant cookie duration of 90 days, you have plenty of time to earn that commission from recurring customers.
Rachael Ray is a household name known for her no-nonsense approach to cooking and entertaining. With a wide range of products, from kitchen gadgets to cookbooks, she caters to both novices and seasoned chefs. Her brand has attracted a loyal fan base over the years, thanks to her easy recipes and charming personality.
The Rachael Ray affiliate program is a great opportunity for marketers who love cooking and entertaining. It offers a 5% commission on sales, which can add up nicely considering many kitchen products have decent price tags. This means you could earn a good commission on each sale, especially if the average order value runs high.
One of the key advantages of Rachael Ray's program is the 30-day cookie duration. This gives you a bit of time to earn commissions from potential buyers, maximizing your chances of success. Plus, you get to promote a brand that's not just popular but also resonates with a wide audience looking to elevate their cooking game.
Approval Requirements: Applications are reviewed and must be approved by Zulily’s affiliate management; applicants need an active website, blog, or social media presence with relevant content. Specific traffic or sales thresholds are not publicly disclosed.
Their average order is typically quite appealing, which means that affiliates can make some decent commissions. With a commission rate ranging from 8% to 9.6%, strong sales can lead to solid earnings. If the average order value is around $100, that could translate to an average commission of $8 to $9.60 per sale — which is nice cash for doing the promotion work.
Zulily also boasts an engaging shopping experience with a rotating selection of products, making each visit fresh and enticing. Their customers enjoy big savings, often getting around 30%-70% off retail prices, which helps drive repeat purchases and enhances overall affiliates' earnings.
Boxed is your go-to online retailer for bulk discounts on everyday essentials. Think of it like a virtual warehouse club, offering a wide range of products like groceries, household goods, and health and beauty items. With the convenience of shopping from home and savings on staples, it has quickly gained popularity among budget-conscious consumers.
Boxed takes pride in delivering a hassle-free shopping experience with fast shipping and competitive pricing. They stock everything from snacks to cleaning supplies, making it easy for families to keep their homes stocked without breaking the bank. Their affiliate program, offering a 6% commission on sales, means if you're targeting average orders of around $100, affiliates could earn about $6 per sale.
The program incentivizes marketers looking to promote a brand that's all about convenience and value. Plus, with a cookie duration of 30 days, you can rest assured that any converted referrals will still earn you cash for a full month after your audience clicks through your link.
Postmates is a popular delivery service that makes getting food and essentials a breeze. Whether you're craving delicious tacos or need groceries delivered, Postmates has got you covered. It partners with a wide variety of local restaurants and stores, ensuring that you have plenty of choices at your fingertips.
With the Postmates affiliate program, you can earn a commission of $10 for each new customer you refer. This is a solid opportunity considering the vast number of people looking for convenient delivery options. Since Postmates is well-known and commonly used in many cities, it’s an excellent fit for affiliates aiming to tap into the growing demand for online food delivery.
Their cookie duration is 7 days, meaning you'll get credit for referrals within that time frame when someone clicks your link. Although details like approval requirements and payout thresholds aren’t widely available, the program is designed for easy participation, making it an interesting option for seasoned marketers and beginners alike.
Approval Requirements: Applicants must apply through the CJ Affiliate network and have an active website or blog with unique, relevant content (e.g., food, dining), comply with CJ Affiliate policies including a privacy policy and clear affiliate disclosure.
Affiliate Network: Impact Radius
Payout Threshold: $50
Grubhub is a popular online food ordering and delivery platform that connects hungry people with a vast array of local restaurants. Established in 2004, it has grown to be a household name, making it easy to order everything from pizza to sushi right from your phone or computer. With access to thousands of restaurants in various cities, Grubhub offers an incredibly diverse range of cuisines to satisfy any craving.
As an affiliate marketer, promoting Grubhub can be a lucrative opportunity. They offer a commission rate of 5% for every new customer sale, which can add up quickly, especially with an average order value typically hovering around $30. This means you could earn about $1.50 for each new customer who orders through your link.
Grubhub also features a user-friendly website and app, making it easy for customers to browse their choices and place orders with just a few clicks. Plus, the convenience of food delivery appeals to a wide audience, enhancing the potential for high conversion rates for affiliates.
Approval Requirements: Applicants must apply through the Impact affiliate network; approval is at Drizly’s discretion based on the relevance and quality of the affiliate’s website or channel, audience demographics, and compliance with alcohol advertising regulations.
Affiliate Network: Impact
Payout Threshold: $50
Drizly is all about making alcohol delivery super easy and convenient. Launched in 2012, this online platform connects customers with local retailers, allowing them to order beer, wine, and spirits right from their phones or computers. Whether it's a last-minute party or a quiet night in, Drizly has got you covered with a broad selection of alcoholic beverages.
The brand's popularity has skyrocketed over the years, making it a go-to for people looking for hassle-free alcohol shopping without stepping into a store. With their affiliate program, you can earn between 3% to 15% commission per sale, depending on what you promote. That means if a customer spends around $50 on a bottle of wine, you could be making up to $7.50 just for sending them Drizly's way—pretty awesome, right?
Drizly typically has a cookie duration of 10 days, meaning you can still get credit for a sale even if the customer returns later to complete their purchase. Good timing can be key here. So if you're in a niche focusing on events, gatherings, or simply enjoying a nice drink, Drizly’s affiliate opportunity might just fit perfectly with your content strategy.
Chocbox started as a viral make-your-own chocolate experience and grew into one of the most talked-about dessert brands in the country. Today it's best known for bringing the internet-famous "Dubai chocolate" trend home — most notably the Dubai Dip, a rich, dunkable pistachio cream layered with crispy kataifi and smooth chocolate, plus a lineup of stuffed chocolate bars built around that same crunch-meets-cream obsession.
What makes it worth recommending is that it actually delivers on the hype. Instead of a single bar you eat in thirty seconds, Chocbox leans into the experience — dipping, sharing, and the "wait, you have to try this" moment that makes it perfect for gifting, parties, date night, or just an over-the-top treat for yourself. It's the upgrade to the desserts people already love: the same nostalgic crunch and creaminess they reach for, done richer.
Founded by a husband-and-wife team in Los Angeles, Chocbox has built a loyal following across TikTok Shop, Amazon, and its own site, with thousands of fans and a steady stream of viral moments behind it. If your audience loves trending treats, indulgent gifts, or anything Dubai-chocolate, this is an easy, high-intent recommendation.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Pete's Pasta is a standout brand in the pasta world, known for its commitment to quality and flavor. They offer a wide range of delicious pasta options, including classic varieties and unique shapes that elevate any meal. If you're a pasta lover, you'll definitely appreciate the tasty offerings from this brand!
One of the great things about joining the Pete's Pasta affiliate program is the attractive commission rate of 16%. This can really add up, especially if their average order value is substantial, bringing potential commissions to a neat sum when you refer customers. Using their delicious products in your content could help drive sales easily!
With a cookie duration of 14 days, affiliates have a reasonable window to earn commissions on referrals. Plus, if you're targeting food enthusiasts or home cooks, promoting Pete’s Pasta can be a deliciously rewarding experience!
'Kawaii Treats and Eats' is all about bringing adorable and delicious snacks to fans of cute culture. This brand embraces the vibrant Kawaii style, offering a wide range of treats that look as good as they taste. From fun rainbow cookies to delightful pastries, each product is crafted to evoke whimsy and joy. The playful packaging and engaging presentation are a hit among those who love all things cute, making it easy for affiliates to promote these unique goodies.
At an 8.5% commission rate, affiliates can earn a decent payout on sales. Though the exact average order value isn't mentioned, if we assume keen buyers typically spend around $30, affiliates could potentially earn about $2.55 per sale. This charming brand enjoys a solid following, mainly thanks to its social media presence and engaging marketing that constantly showcases the fun side of snacking.
'Kawaii Treats and Eats' really stands out by offering a joyful shopping experience. Their products are not just sugar treats but also a way to indulge in a lifestyle of cuteness. For affiliate marketers, this means they have opportunities to capture a diverse audience, from candy lovers to fans of Japanese pop culture. Overall, it's a fun program that aligns perfectly with the thriving Kawaii trend!
Factor Meals is all about delivering fresh, chef-designed meals straight to your door. They're focused on providing healthy and delicious options, perfect for those with busy lifestyles who still want to eat well.
This brand is gaining popularity thanks to its commitment to quality ingredients and diverse meal options. From classics to international flavors, there's something for everyone, including specific diets like keto and vegan. Their meals are not just healthy; they taste great too!
As an affiliate, you'd earn a solid commission of $25 for each new customer you refer. With high average order values, this can lead to some nice earnings if you promote them well. Their 14-day cookie duration means that anyone you send that makes a purchase within two weeks will count towards your earnings.
Everyplate is all about making meal prep easy and affordable. They deliver delicious recipes and fresh ingredients right to your door for a super low price. With a wide selection of meals, customers can whip up home-cooked dishes without breaking the bank.
Everyplate appeals to folks who want to save time on grocery shopping while still enjoying cooking at home. Their meal kits are designed for simplicity, focusing on straightforward recipes that anyone can follow. Plus, they are aimed at budget-conscious shoppers, making them a popular choice for families and busy professionals.
For affiliates, the program offers a commission of $5 per sale. While average order values are not specified, many customers typically order multiple meals, which can quickly add up. So, it could mean good earnings if you drive a decent amount of traffic to the program!
MUDWTR is all about revolutionizing the way you think about coffee with its alternative beverage that combines chai, cacao, and functional mushrooms. This unique drink aims to provide sustained energy without the jitters associated with caffeine. The brand has picked up a loyal following among those looking to explore healthier lifestyle options.
As part of its affiliate program, MUDWTR offers a commission rate of 10% per sale, which means if you’re promoting products with an average order value of, say, $40, you could earn about $4 for each sale. That can really add up, especially with MUDWTR's growing popularity among coffee enthusiasts and health-conscious consumers.
With a cookie duration of 7 days, you still have a fair chance to earn commissions on sales that happen after potential customers click through your affiliate links. MUDWTR takes pride in its products, which not only taste great but also promote wellness, giving affiliates an excellent platform to market and share a product they can believe in.
Tervis Tumbler Company is all about keeping your drinks at just the right temperature. They've been around since 1946, making those famous insulated drinkware that’s perfect for both hot and cold beverages. From tumblers to water bottles, their products are customizable with fun designs, making them a hit for gifts or personal use.
Shoppers love Tervis for their quality and durability. Plus, their colorful options appeal to a wide range of tastes and preferences. With a commission rate of 6% per sale, affiliates can earn a nice income. If their average order value hovers around $30, that translates to about $1.80 per sale—nothing to sneeze at!
Their 30-day cookie window means that if a customer clicks on your link, you’ll get credit for any sales made within that month. It’s a solid opportunity for those who want to promote unique and practical products that people actually use.
Cheryl's Cookies is all about bringing the sweet joy of baked treats right to your door. Founded in 1981, they offer a mouthwatering selection of cookies, brownies, and gift baskets perfect for any occasion. With unique flavors and seasonal offerings, there's always something delightful to share, making Cheryl's a popular pick for celebrations and gifts.
Their reputation for quality baked goods has solidified a loyal customer base, which is appealing for affiliate marketers. Offering a 6% commission on sales, promotions around holidays and events can lead to higher earnings. Since cookies can really stack up in price, even a modest order could lead to nice commissions with every sale driving income for affiliates.
With a straightforward cookie duration of 10 days, it’s always a good idea to get link placements secured to guarantee you're credited for sales from your traffic. For affiliates, this program combines the booming gift and snack markets into a tidy opportunity that blends quality products with friendly commissions.
Shari's Berries is known for its delightful and decadent chocolate-covered strawberries and other gourmet treats. Founded in 1989, this brand has become a go-to for special occasions, gifts, and delicious indulgences. They offer a variety of products that include fruit desserts, cookies, and chocolate gifts, making them popular for celebrations like birthdays, anniversaries, and holidays.
The Shari's Berries affiliate program offers a commission rate of 2.4% per sale, which might seem modest, but the average order value can be quite appealing! Those luscious arrangements often go for around $50 or more, meaning that with a typical order, you could earn an average commission of $1.20 per sale. This makes it a good fit for marketers targeting gift buyers.
Since Shari's Berries has a strong brand reputation and a loyal customer base, it’s easy for affiliates to promote their products. The enticing variety and premium quality help drive sales, especially during peak gifting seasons. With a cookie duration of 10 days, there’s a decent window for tracking customers who click through your affiliate links.
Frank Green is all about sustainability and style, combining innovative technology with design to make reusable products that help reduce single-use waste. Their flagship product is the smart cup, which not only keeps drinks at the perfect temperature but also features a unique press-to-open lid design that makes sipping easy. With more people opting for eco-friendly solutions, Frank Green has gained a loyal customer base.
Their product range includes gorgeous drinkware, reusable bottles, and food containers that are not just practical but also aesthetically pleasing. Frank Green has quickly made a name for itself in the eco-conscious market, appealing to those who care about the environment without compromising on style. This popularity naturally boosts the potential for affiliate marketers, especially given their average order values.
With a solid 10% commission on sales, affiliates stand to earn a nice income. If the average order value is around $40, that means affiliates could make about $4 on each sale, which can add up quickly with effective marketing. Plus, the 30-day cookie duration ensures that affiliates have a decent window for earning commissions from referred customers.
Dan Murphy’s is a well-known liquor retailer in Australia, offering a wide variety of wines, spirits, and beers. Established in 1952, they pride themselves on their competitive prices and extensive product range. With hundreds of stores across the country, they're a go-to spot for anyone looking to stock up for a gathering or simply enjoy a quiet night in.
Their affiliate program offers a commission rate of 2.6% per sale, making it a solid choice for marketers in the beverage space. Given the average order values can be quite high when it comes to liquor purchases, this commission rate is a fantastic opportunity for affiliates to earn a decent income. It's clear that people love shopping at Dan Murphy’s for their trusted brand and excellent selection.
Affiliates can appreciate the ease of promoting such a popular brand that resonates with a wide audience. Plus, with a 30-day cookie duration, there’s ample time to capture those potential sales. So if you're looking to add a solid liquor brand to your affiliate portfolio, Dan Murphy's might just fit the bill!
Goop is a lifestyle brand founded by actress Gwyneth Paltrow, known for its curated blend of wellness, beauty, and fashion products. The brand has solidified itself as a go-to for those interested in self-care and high-end wellness lifestyle choices. They offer everything from organic skincare products to trendy apparel, supplements, and even home goods, making it a unique hub for shopping.
With a varied range of products, goop attracts a discerning customer base willing to invest in quality and wellness. While specific details like average order value aren’t widely publicized, the retail nature of their offerings suggests it could be significant—meaning even a lower commission rate, which ranges from 2% to 12%, could translate into solid earnings for affiliates.
Goop has a reputation for its innovative, trend-setting approach and has garnered a loyal following. Their affiliate program taps into that popularity, allowing partners to earn commissions by promoting products that customers are already eager to purchase. The excitement around Goop’s brand creates ample opportunities for affiliates to drive sales.
Approval Requirements: Applicants must apply via the Awin affiliate network and have an active website, blog or social media channel in a relevant niche (food, recipes, health or lifestyle) with original, high-quality content; they must comply with HelloFresh and Awin marketing guidelines and UK advertising regulations; coupon- or cashback-only sites are not accepted.
Affiliate Network: AWIN
Payout Threshold: $50
HelloFresh UK is a popular meal kit delivery service that helps busy folks whip up delicious, home-cooked meals without the hassle of shopping. They offer a wide variety of recipes tailored to different preferences, so whether you’re into vegetarian options, family meals, or quick dishes, there’s something for everyone. The convenience of having fresh ingredients delivered right to your door makes it super appealing, especially in today’s fast-paced world.
The HelloFresh brand has become quite well-known, attracting a loyal customer base in the UK and beyond. Their focus on high-quality ingredients and user-friendly recipes means that customers can save time in the kitchen without sacrificing flavor. Plus, many people enjoy the experience of trying new dishes and improving their cooking skills with every box delivered.
Joining the HelloFresh affiliate program is a fantastic opportunity for marketers. With a commission rate of £8 per sale, you can easily see how the earnings stack up, particularly with their average order value. Each sale can lead to a good profit, especially when customers subscribe for regular deliveries. Plus, their cookie duration of 30 days gives affiliates a fair shot at earning commissions from referrals.
Death Wish Coffee Co. is all about delivering that extra kick of caffeine. Known for its ultra-strong brews, they pride themselves on creating a coffee that packs twice the amount of caffeine as your average joe. What makes them stand out is their commitment to quality, sourcing the finest beans and crafting blends that not only wake you up but also offer a rich flavor.
This brand has gained a loyal following thanks to its bold marketing and unique product ranges. From whole bean coffee to ground coffee, they share one mission: to make sure you start your day off right. Their 10% commission rate means if you refer someone who buys a bag for around $20, you could snag around $2 for each sale. If your audience is coffee lovers looking for a potent brew, this program could be quite rewarding.
Their affiliate program is designed with perks in mind. You get a 30-day cookie duration, which gives users ample time to make a purchase through your link. With a brand that's as relatable and energetic as Death Wish, you'll likely enjoy marketing products that resonate with caffeine enthusiasts. Plus, word of mouth from happy customers can definitely help boost your sales!
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the food niche, you can trust our recommendations to help make it happen.
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