The food industry is booming, projected to reach $12.24 trillion by 2024, with a compound annual growth rate (CAGR) of 5.1% from 2019 to 2024 source. This growth opens up valuable opportunities for aspiring affiliate marketers to tap into a lucrative niche.
This guide covers our top 25 Food Affiliate Programs. For each program, you'll get key details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
With this information, you'll be well-equipped to choose the best programs that can boost your earnings through the thriving food market!
Approval Requirements: Must apply through the Impact affiliate network; have an active website or mobile app with relevant grocery, food or lifestyle content targeted to US or Canadian audiences; comply with Instacart’s affiliate terms, brand guidelines and FTC disclosure requirements; pass Instacart’s quality review.
Affiliate Network: Impact
Payout Threshold: $50
Instacart is all about making grocery shopping a breeze. Founded in 2012, they connect customers with their favorite local stores, allowing them to shop for groceries online without ever leaving their homes. With partnerships with major retailers like Costco, Safeway, and Kroger, Instacart's service enables users to get everything from fresh produce to pantry staples delivered right to their door.
As a popular option for busy shoppers, Instacart has a vast customer reach. The grocery delivery service has seen significant growth, especially in recent years, making it a great choice for affiliate marketers. The potential commissions range from $2 to $10 per lead, which can add up quickly with a high average order value in the grocery sector. You can think of it this way: even at just one lead per day, you could earn a solid side income just by sharing Instacart.
The affiliate program sets a cookie duration of 30 days, meaning your referrals can earn you commissions for up to a month after a potential customer clicks your link. This extended time gives potential buyers more chances to make their grocery purchases, boosting your earning potential. With grocery services becoming more popular, Instacart's affiliate program is an attractive way to earn while helping people shop easier.
Hu Kitchen is all about real, clean foods that are made with high-quality ingredients. They've gained a loyal following thanks to their commitment to promoting healthy eating through snacks, chocolate, and pantry staples. If you’re a fan of wholesome products that taste great, Hu Kitchen has you covered with their diverse range of offerings.
Their affiliate program beats a path for health-conscious enthusiasts to promote these yummy treats. With a 10% commission rate on sales, affiliates can earn a decent return, especially since their average order value hovers around $60. That means each sale could net you around $6, which adds up quickly!
Plus, you get a 30-day cookie duration, which gives you plenty of time to earn commissions on purchases from your referral traffic. Hu Kitchen's passion for health and high-quality food makes their products appealing, ensuring that affiliate marketers can confidently promote their brand while reaping the rewards.
Ketoconnect focuses on the popular keto lifestyle, providing a variety of products tailored for those on a low-carb, high-fat diet. From meal plans to cooking guides and unique keto recipes, they've built a community that thrives on delicious and healthy eating. Their commitment to supporting the keto journey resonates well with health-conscious consumers.
With a solid commission rate of 40% per sale, affiliate marketers can enjoy lucrative returns. If their average order value aligns with the popularity of keto products, this could mean significant earnings on each sale. Plus, a cookie duration of 90 days provides ample time for your refers to make a purchase, boosting your chances of earning commissions.
While specific details about approval requirements and payout thresholds are unknown, the growth of the keto market surely positions Ketoconnect as a valuable program for affiliate marketers. The brand's engagement with its audience and a strong reputation in the fitness and wellness community add to its appeal.
Rachael Ray is a well-known name in the culinary world. Her brand offers a delightful range of products like cookware, bakeware, and kitchen gadgets, perfect for aspiring chefs and home cooks alike. With her approachable style and delicious recipes, Rachael Ray has built a loyal fanbase that typically aims to make cooking fun and accessible.
Affiliates promoting Rachael Ray's products can benefit from a commission of 5% on sales made, which can add up nicely given the enthusiasm around her kitchenware. While we don’t have specific details on the average order value, bringing even a modest $50 sale into play would mean earning around $2.50 for every sale—the potential increases with higher purchase values.
The Rachael Ray brand's popularity is undeniable, with a solid reputation backed by quality products shining brightly among consumers. This makes their affiliate program an attractive option for marketers looking to tap into a vibrant cooking community ready to explore and equip their kitchens.
Approval Requirements: Applications are reviewed and must be approved by Zulily’s affiliate management; applicants need an active website, blog, or social media presence with relevant content. Specific traffic or sales thresholds are not publicly disclosed.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Zulily is a fun destination for busy moms looking for unique products for their kids, home, and themselves. The site features flash sales of up to 70% off on various items, including clothing, toys, home goods, and special gifts. This focus on moms creates a strong community feel, making Zulily an appealing shopping spot for deals on family essentials.
With a commission rate ranging from 8% to 9.6%, Zulily gives affiliates a solid opportunity to earn from their sales. The nature of Zulily's flash sales means that customers often return frequently, leading to multiple purchases which can increase commissions. While exact average order values aren’t provided, it’s common to see orders well above $50, meaning affiliates could be looking at commissions safely averaging between $4 and $9 per sale.
Additionally, Zulily is known for its engaging social media presence and email newsletters that drive traffic back to their site. This not only helps in spreading the word but can also lead to improved conversion rates for affiliates that can leverage these promotions in their marketing efforts. So, if you're looking to appeal to the mom demographic with a well-loved brand, Zulily’s affiliate program is definitely worth exploring.
Boxed is a unique online wholesale retailer that provides a convenient way to shop for everyday essentials in bulk. Founded in 2013, Boxed offers a wide selection of products, from groceries to household items, all designed to save you time and money. The platform has gained popularity for its user-friendly experience and fast shipping, making bulk shopping as easy as pie.
With a focus on competitive pricing, Boxed aims to cater to budget-conscious families and individuals. You can find everything from snacks, cleaning supplies, health and beauty products, and even pet care items. Boxed’s mission is to make bulk shopping accessible and hassle-free, ensuring you don’t have to sacrifice quality for savings.
The Boxed affiliate program offers a 6% commission rate for each sale, which can lead to a nice chunk of change, especially if your audience is buying in bulk. For example, if the average order value is around $100, you could earn $6 per sale. Plus, with a 30-day cookie duration, you have plenty of time to drive those conversions!
Postmates is a well-known name in the on-demand delivery service scene, making it easy to get food, groceries, and essentials delivered right to your door. The service is popular in many cities across the United States, catering to a broad audience that loves convenience. Whether you need a last-minute dinner solution or want to restock your fridge, Postmates has a ton of options available.
As an affiliate, you can earn $10 for each person you refer to Postmates. Since the average order value can vary, that commission can really add up quickly. With a cookie duration of 7 days, you'll have a good amount of time to turn those clicks into sales.
The Postmates affiliate program is flexible, allowing you to share links through social media, blogs, and websites. It's a straightforward way to promote a popular service that many people are already using daily!
Approval Requirements: Applicants must apply through the CJ Affiliate network and have an active website or blog with unique, relevant content (e.g., food, dining), comply with CJ Affiliate policies including a privacy policy and clear affiliate disclosure.
Affiliate Network: Impact Radius
Payout Threshold: $50
Grubhub is a popular food delivery service that connects hungry folks with their favorite local restaurants. Founded in 2004, it's become a go-to option for anyone looking to get a meal delivered to their door. With a wide selection of eateries, from local gems to chain favorites, Grubhub helps make dining easy and convenient.
The affiliate program is a solid opportunity for anyone looking to earn some extra cash. You can earn a 5% commission on every new customer sale you refer. If we consider that the average order value can reach around $30, that means you could earn about $1.50 for each sale you make.
Grubhub also has a 30-day cookie duration, so if someone clicks your link, you'll have a full month for them to make a purchase. This 'last cookie' approach can be very helpful when reaching out to potential customers, giving you plenty of time to secure your commission.
Approval Requirements: Applicants must apply through the Impact affiliate network; approval is at Drizly’s discretion based on the relevance and quality of the affiliate’s website or channel, audience demographics, and compliance with alcohol advertising regulations.
Affiliate Network: Impact
Payout Threshold: $50
Drizly is your go-to online shop for all things alcohol. Whether you're looking for beer, wine, or spirits, they’ve got a massive selection to choose from. Drizly partners with local retailers to ensure you're getting authentic options delivered right to your door. Staying convenient and timely, they are popular among customers wanting to skip the hassle of store trips.
With their affiliate program, commissions range from 3% to 15% per sale. The average order value isn’t explicitly stated, but considering a typical alcoholic order might range from $30 to $100, you can potentially earn anywhere from $0.90 to $15 per sale. That’s solid in the affiliate world, especially for a brand that resonates with so many consumers.
Drizly has a cookie duration of 10 days. This means if someone clicks your link, you'll get credited for their purchase within that time frame. With a broad customer base and a great range of products, it's a fantastic choice for affiliate marketers looking to earn some good commissions.
Chocbox started as a viral make-your-own chocolate experience and grew into one of the most talked-about dessert brands in the country. Today it's best known for bringing the internet-famous "Dubai chocolate" trend home — most notably the Dubai Dip, a rich, dunkable pistachio cream layered with crispy kataifi and smooth chocolate, plus a lineup of stuffed chocolate bars built around that same crunch-meets-cream obsession.
What makes it worth recommending is that it actually delivers on the hype. Instead of a single bar you eat in thirty seconds, Chocbox leans into the experience — dipping, sharing, and the "wait, you have to try this" moment that makes it perfect for gifting, parties, date night, or just an over-the-top treat for yourself. It's the upgrade to the desserts people already love: the same nostalgic crunch and creaminess they reach for, done richer.
Founded by a husband-and-wife team in Los Angeles, Chocbox has built a loyal following across TikTok Shop, Amazon, and its own site, with thousands of fans and a steady stream of viral moments behind it. If your audience loves trending treats, indulgent gifts, or anything Dubai-chocolate, this is an easy, high-intent recommendation.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
'Pete's Pasta' is all about bringing delicious, high-quality pasta to kitchens everywhere. This company focuses on crafting fresh, artisanal pasta that stands out in the market. They pride themselves on using traditional methods, which lets you enjoy a taste that feels homemade.
Their product lineup includes various types of pasta, from classic spaghetti to unique specialty shapes. This variety has made 'Pete's Pasta' popular among food lovers and home cooks alike, as they can easily find what they need for any meal. Plus, there's something satisfying about cooking with premium ingredients that can elevate any dish.
With a commission rate of 16%, affiliates have a great opportunity to earn some decent income. If we assume their average order value is around $50, you’d earn about $8 for each sale made through your links. And with a cookie duration of 14 days, affiliates can maximize their chances of earning commission on return visits by their audience.
Kawaii Treats and Eats is all about adorable and tasty goodies that cater to the kawaii culture. The brand offers a mix of delightful snacks, candies, and themed treats that are perfect for anyone looking to add a little fun to their day. Their product lineup is packed with unique items that are both visually appealing and delicious, making them popular among fans of cute and quirky foods.
With a solid commission rate of 8.5% per sale, affiliates can earn a decent return. So, if an average order lands around $30, that’s an awesome $2.55 in commission just for sharing the love. This could be an excellent opportunity for influencers and bloggers who focus on food, snacks, or lifestyle content that resonates with a youthful, playful audience.
Kawaii Treats and Eats stands out by embracing the pop culture surrounding food that’s as cute as it is tasty. This brand is rapidly growing, with a fun community that often shares their goodies on social media, making it easy for affiliates to tap into that enthusiasm and drive sales effectively.
Factor Meals is all about making healthy eating convenient and tasty. They provide freshly prepared meals that are designed by chefs and nutritionists, perfect for anyone with a busy lifestyle who still wants to eat well. With a variety of options catering to different dietary preferences—like keto, calorie smart, and more—there’s something for everyone.
This brand has garnered quite the following due to its commitment to quality and convenience. Factor Meals takes pride in using high-quality, fresh ingredients, ensuring that every meal tastes great while providing necessary nutrition. The ease of having meals delivered straight to your door makes their service very appealing to busy professionals and families alike.
When it comes to their affiliate program, Factor Meals offers a commission of $25 for each new customer you refer. With such a commission model, bringing in just a few sign-ups can really add up. Plus, the 14-day cookie duration means you'll get a fair shot at earning commissions from potential customers you refer.
Everyplate is a meal kit delivery service that aims to make home cooking easy and affordable. They provide all the ingredients needed for delicious meals, packaged right at your door. With a focus on simple recipes and budget-friendly pricing, Everyplate has become a go-to option for families and busy individuals looking to save time and eat well.
One of the highlights of their service is the variety of recipes they offer each week. From quick and easy meals to more adventurous dishes, there's something for everyone. Customers love the convenience of having everything pre-portioned and shipped directly to them, eliminating unnecessary food waste and grocery shopping hassles.
For affiliates, the Everyplate program offers a commission of $5 per sale. This translates to a solid earning potential, especially considering the average persona may order multiple meal kits, boosting your earnings with each sale you bring in. With a 14-day cookie duration, it's a good opportunity to generate revenue from referrals.
MUDWTR is shaking things up in the wellness and coffee alternative scene. Founded as a healthier substitute for your daily brew, they offer a special blend of adaptogenic mushrooms, spices, and cacao. It’s all about that mindful boost without the jitters of caffeine.
The brand has been gaining traction among health enthusiasts, especially folks looking to ditch coffee without sacrificing energy. With a unique offering and customer-focused marketing, MUDWTR appeals to a growing audience interested in natural alternatives. Their affiliate program lets you earn a 10% commission on every sale, which can add up nicely considering the types of products and their popularity.
Affiliates can play a key role in promoting MUDWTR with its eye-catching branding and lifestyle appeal. The 7-day cookie duration gives you a fair shot at getting those commissions. All in all, MUDWTR’s vibe makes it a fun and fresh affiliate program to join.
Tervis Tumbler Company is all about keeping your beverages at the right temperature, whether hot or cold. They’re famous for their iconic insulated drinkware, which features a range of fun designs and can even be customized. From colorful tumblers to unique mugs, they have something for everyone. People love their products for how well they work and how stylish they look. Small wonder they're a hit for anyone looking to keep their drinks just the way they like them!
As an affiliate, you’ll earn a 6% commission per sale, which can translate into good earnings with the right promotion. If their average order value is around $30 (a fair guess for drinkware), that means you could earn $1.80 on each sale. With their extensive selection and popular appeal, driving sales can be pretty straightforward!
The Tervis brand has been around since 1946, winning the hearts of many loyal customers along the way. Their products not only do a great job of insulating drinks but also come in a variety of designs and sizes, making them a favorite for gifting. Plus, their commitment to quality means customers keep coming back for more!
Cheryl’s Cookies is a beloved brand offering a delightful array of freshly baked cookies, perfect for gifting or personal treats. Their cookies come in various flavors and sizes, making it easy to find something for everyone. Whether you're shopping for birthdays, holidays, or just a tasty snack, Cheryl’s Cookies has you covered with quality ingredients and delightful presentations.
As an affiliate marketer for Cheryl's Cookies, you’ll enjoy a commission rate of 6% per sale. While the average order value isn’t specified, considering the appeal of their products, it's safe to assume that customers will likely spend a good amount on those tasty treats. This means your potential payout can quickly add up with just a few sales!
With a 10-day cookie duration, you'll have a decent window for your referrals to convert into sales. Plus, with Cheryl’s Cookies' strong brand reputation, you're promoting a product that people love and trust. It’s a win-win for affiliates looking to earn some extra cash!
Shari’s Berries is famous for its delicious, gourmet chocolate-covered strawberries and other sweet treats. They offer a range of products, including strawberries dipped in various toppings, as well as cheesecakes and cookies. This unique approach to gifting makes them a popular choice for special occasions like birthdays, anniversaries, and holidays.
Their affiliate program offers a 2.4% commission on each sale, which can be quite appealing, especially for those who promote their products effectively. Even though the exact figures for average order value aren’t disclosed, considering the premium nature of the treats, you can anticipate that your commissions could add up nicely with decent sales volumes.
With a cookie duration of 10 days, affiliates have a reasonable window to convert clicks into sales. This can be particularly useful during peak seasons like Valentine's Day or Mother's Day when gifting is at its height. So, if you’re keen on promoting quality gourmet gifts, Shari’s Berries is definitely worth considering!
Frank Green is all about style and sustainability. They specialize in beautifully designed, reusable products likeDrink Bottles, Coffee Cups, and Food Containers that help reduce single-use plastic. Their stylish options appeal to eco-conscious consumers who want to make a statement while being green.
The brand has gained a loyal following thanks to its focus on quality and practicality. Frank Green's products often combine clever technology with stylish aesthetics, making them popular among trendsetters. Their reusable cups, for instance, not only reduce waste but also come with features like spill-proof lids.
With a commission rate of 10% per sale, affiliates can earn a nice chunk of change. If we assume an average order value, you could be looking at commissions that provide a sizable return! Plus, the 30-day cookie duration gives affiliates plenty of time to secure sales.
Dan Murphy's is a well-known Australian retail chain specializing in alcohol, from wines and beers to spirits. They have a strong focus on providing good value and a wide variety, with an emphasis on customer service. Their huge selection ensures that anyone can find something to suit their taste, whether it’s a specialty wine or a popular craft beer.
As a popular brand in Australia, Dan Murphy's attracts a diverse customer base. Their prices are often competitive, making it a go-to for locals looking to stock up for events or casual get-togethers. The average order value is notable, which means that even with a commission rate of 2.6% per sale, affiliates can earn consistently from the cumulative sales they generate.
Partnering with Dan Murphy's through their affiliate program allows marketers to tap into a reputable brand with a substantial market presence. Plus, with a cookie duration of 30 days, there's ample time for potential customers to explore and make a purchase after clicking an affiliate link. This creates good opportunities for affiliates to boost their earnings over time.
Goop is a lifestyle brand founded by actress Gwyneth Paltrow, focusing on wellness, beauty, fashion, and home goods. The company offers a carefully curated selection of premium products ranging from skin care and supplements to trendy apparel and home accessories. Goop has gained a large, loyal following and is known for its chic aesthetic and commitment to high-quality items that promote a holistic lifestyle.
The brand's reputation, combined with its emphasis on luxury wellness products, makes the Goop affiliate program appealing for marketers. With a commission rate that ranges from 2% to 12% per sale, affiliates have opportunities to earn decent payouts. Although specific details like the average order value are not disclosed, affiliates can anticipate solid commissions given the premium nature of the products sold.
Goop has a cookie duration of 14 days, giving affiliates a moderate window to earn commissions from referred sales. Their marketing strategy often includes rich content, making it easy for affiliates to create engaging promotions. In addition, customers are drawn to Goop not just for the products but for the lifestyle and brand narrative, which can encourage higher engagement rates.
Approval Requirements: Applicants must apply via the Awin affiliate network and have an active website, blog or social media channel in a relevant niche (food, recipes, health or lifestyle) with original, high-quality content; they must comply with HelloFresh and Awin marketing guidelines and UK advertising regulations; coupon- or cashback-only sites are not accepted.
Affiliate Network: AWIN
Payout Threshold: $50
HelloFresh UK has made meal planning a breeze for many people. They offer a variety of recipe boxes filled with fresh ingredients, making it easy to cook delicious meals at home. This popular subscription service has grown significantly in the UK, thanks to its tailored recipe options, including vegetarian and family-friendly meals.
The HelloFresh affiliate program lets you earn a solid commission of £8 for every sale you make. With a 30-day cookie duration, you have plenty of time to earn commissions from your referrals. This setup works great since people enjoy trying new recipes without the hassle of grocery shopping.
In general, HelloFresh's average order value is appealing, as many customers are likely to purchase larger or premium boxes. Affiliates can benefit from HelloFresh's growing popularity and their efficient delivery system, which ensures fresh ingredients arrive right at the customer's doorstep.
Death Wish Coffee Co. is famous for its super strong coffee that packs a punch. They pride themselves on offering high-quality, ethically sourced beans for those who need an extra boost to get through the day. With their clever marketing and bold branding, they have created a loyal following among coffee lovers everywhere.
Their products range from whole bean coffee to ground coffee and even coffee mugs and apparel. Fans love the rich flavor and the fact they can get more out of each cup. The brand's popularity means plenty of opportunities for affiliates, especially since they often have deals and promotions to entice new customers.
With a 10% commission per sale, affiliates can earn solid returns. If we consider an average order that might be around $40, that would mean potential commissions of $4 for each sale. This, combined with their 30-day cookie duration, gives affiliates a good chance to maximize their earnings from every customer they refer.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the food niche, you can trust our recommendations to help make it happen.
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