The Food industry is experiencing significant growth—reaching a market size of approximately $8 trillion in 2022 and projected to grow at a CAGR of 5.5% through 2030, according to Allied Market Research (source). This surge is paving the way for food bloggers, influencers, and marketers to tap into lucrative affiliate programs that offer promising monetization opportunities.
This guide covers our top 23 Food Affiliate Programs. For each program, you'll get key details like:
Approval Requirements: Must apply through the Impact affiliate network; have an active website or mobile app with relevant grocery, food or lifestyle content targeted to US or Canadian audiences; comply with Instacart’s affiliate terms, brand guidelines and FTC disclosure requirements; pass Instacart’s quality review.
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Instacart is a popular grocery delivery service that connects customers with their favorite local stores. Offering a wide range of products from fresh produce to pantry essentials, it’s grown rapidly since its start in 2012. It’s perfect for busy people or anyone who prefers the convenience of home delivery.
As an affiliate marketer, you can earn commissions ranging from $2 to $10 for every lead you generate. This makes it a solid option for those targeting an audience that loves either grocery shopping or meal prep. With a cookie duration of 30 days, you’ve got a decent window for tracking referrals from your content or promotions.
Instacart partners with various retailers, ensuring that shoppers can find almost anything they need. This service has gained immense popularity, especially during times when people preferred shopping from home. It really opens up the opportunity for affiliates to earn as shoppers look for easy, reliable grocery delivery options.
Hu Kitchen is all about delicious, wholesome food that’s also good for you. They specialize in clean, quality ingredients and craft everything from snacks to meal kits that align with a healthy lifestyle. Think paleo, vegan, and real food options that don't sacrifice taste. Their products cater to those embracing clean eating while wanting rich flavors and satisfaction.
As for their affiliate program, it offers a competitive 10% commission for every sale. Considering the popularity of their brand and their range of tasty products, this could really add up, especially if you promote some of their higher-priced items—often around $30 or more. That means, with an average order value of around $30, your average commission would be around $3 per sale.
With a cookie duration of 30 days, you'll have plenty of time to earn your commission on each sale that you drive. If you’re partnering with a brand that focuses on health and dietary-conscious customers, Hu Kitchen is definitely one to consider for boosting your affiliate marketing strategy.
Ketoconnect is all about low-carb and ketogenic living. They provide tons of resources for those looking to embrace a keto lifestyle, like recipes, meal plans, and useful tips. They also have a line of products that cater specifically to keto dieters, helping folks stick to their goals without sacrificing flavor or variety.
Their popularity stems from a strong online community and reliable content. This attracts a dedicated audience that relies on their insights and products for meal prep and ketogenic living. Plus, with a commission rate of 40% per sale, there's great earning potential if you connect your followers or audience to their products. It's especially lucrative if customers go for multiple items!
Affiliates can effortlessly promote these useful resources and tasty options, as the brand matches the needs of many health-conscious consumers. With a long cookie duration of 90 days, you're likely to reap the rewards even if your referred customer doesn't buy immediately.
Rachael Ray is a household name known for her engaging personality and delightful approach to cooking. She offers a diverse range of kitchenware, cookbooks, and specialty food products that appeal to home cooks and food enthusiasts alike. From stylish cookware to handy kitchen gadgets, Rachael’s brand has something for everyone who loves to whip up delicious meals.
The Rachael Ray affiliate program is a great opportunity, especially with a commission rate of 5% per sale. With her products having a solid following, many items can push the average order value significantly, meaning you could earn a nice commission per sale. Even though specific average order values aren’t available, with Rachael Ray’s popularity, sales can add up quickly!
Affiliate marketers will appreciate that there’s a 30-day cookie duration, ensuring they can benefit from purchases made by their referrals within a month. Although approval requirements and payout details aren't specified, the brand's established presence makes it a worthwhile venture for those interested in kitchen and cooking products.
Approval Requirements: Applications are reviewed and must be approved by Zulily’s affiliate management; applicants need an active website, blog, or social media presence with relevant content. Specific traffic or sales thresholds are not publicly disclosed.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Zulily is all about providing great deals for families and busy parents. They focus on unique products ranging from clothing to home goods, all with a fun twist. With a treasure trove of products on their site, shoppers can find amazing deals from brand names and boutique brands alike. Kids' clothing, toys, and even home decor are just some of the categories you’ll discover when browsing their offerings.
A big backer of Zulily is their fantastic approach to limited-time sales, which creates a sense of urgency for shoppers to grab deals before they're gone. The brand is quite popular among parents looking for stylish but budget-friendly options for their children. The shopping experience is tailored to keep customers coming back for more, thanks to fresh inventory added regularly.
Affiliates can earn between 8% to 9.6% per sale, which is pretty reasonable for the niche. Although the cookie duration is only one day, the average order values can be quite lucrative. For instance, if a customer places an order of $100, an affiliate could earn around $8 to $9.60 for that sale. This potential for earnings, combined with Zulily's vast and appealing product range, makes it a solid choice for affiliate marketers.
Boxed is a fun online shopping platform that specializes in bulk purchases of groceries and household essentials. Think of it like a virtual version of a warehouse store, minus the membership fees! They've built a good reputation for delivering a wide range of products, from snacks to cleaning supplies, directly to customers' doors.
The Boxed experience is all about convenience and savings. With their focus on providing everyday essentials at competitive prices, they're great for busy individuals and families who appreciate convenience. They also occasionally offer promotions and discounts, making shopping even more budget-friendly.
Their affiliate program is set at a 6% commission rate per sale. With an average order value of around $100, that means you could be earning about $6 per sale. Plus, the 30-day cookie duration gives affiliates a fair chance to earn commissions from potential sales that happen within that time frame.
Postmates is a popular food delivery service that connects local restaurants with hungry customers. Launched in 2011, it's known for its wide selection that goes beyond just meal deliveries, allowing users to order groceries and essentials from various local stores. The convenience of getting anything delivered right to your door in a matter of minutes makes them a go-to for many.
The affiliate program offers a $10 commission for each new customer you refer, which is a solid incentive. With a cookie duration of 7 days, you have a short window to close the deal. This means that if someone clicks your link and makes a purchase within that week, you're in for the payout!
While specific details on approval requirements and payout thresholds are a bit murky, knowing Postmates' popularity and ease of use adds some confidence for potential affiliates. Promoting a brand that brings quick delivery service to satisfied clients can lead to fantastic results, especially in urban areas where people value convenience.
Approval Requirements: Applicants must apply through the CJ Affiliate network and have an active website or blog with unique, relevant content (e.g., food, dining), comply with CJ Affiliate policies including a privacy policy and clear affiliate disclosure.
Affiliate Network: Impact Radius
Payout Threshold: $50
Grubhub is a go-to service for anyone craving a delicious meal from their favorite local restaurants. Founded in 2004, it connects hungry customers with a variety of dining options right at their fingertips. With the rise of food delivery services, Grubhub has become a household name, making it easy for people to explore and enjoy a wide range of cuisines.
The Grubhub affiliate program offers a 5% commission rate on sales generated from new customers. While the average order value isn’t specified, it’s safe to assume that food orders can add up quickly, especially during peak times or big events. This means that even at a modest order value, affiliates can earn a nice commission with each sale, making it an attractive program for marketers.
With a cookie duration of 30 days, affiliates can benefit from referrals that lead to orders long after the initial click. This extended window helps capture those impulse cravings that motivate users to place an order. Grubhub is all about convenience and variety, which makes promoting it a natural fit for anyone with a foodie audience.
Approval Requirements: Applicants must apply through the Impact affiliate network; approval is at Drizly’s discretion based on the relevance and quality of the affiliate’s website or channel, audience demographics, and compliance with alcohol advertising regulations.
Affiliate Network: Impact
Payout Threshold: $50
Drizly is a popular online alcohol delivery service that connects customers with local retailers. Launched to make it easier to buy beer, wine, and spirits, Drizly has become a go-to for anyone looking to have their favorite drinks delivered right to their doorstep. With a huge selection of alcoholic beverages, including craft beers, premium wines, and top-shelf liquors, there's something for everyone here.
The affiliate program invites marketers to earn commissions on sales made through their unique referral links. The commission rate ranges from 3% to 15% per sale, which can be quite a nice deal depending on the average order value – typically hefty for alcohol purchases. This means that if an average order is, say, $100, you could see commissions landing between $3 and $15 per sale, making it worthwhile for those in the affiliate space.
With a cookie duration of 10 days, affiliates have a solid chance to benefit even if customers don't buy right away. It's a straightforward program that could fit well with any content around food, parties, or events where beverages are needed. Plus, Drizly's reputation makes it a trusted choice for consumers looking for convenience in buying their drinks.
Pete's Pasta is all about delicious, authentic pasta that brings a taste of Italy right to your kitchen. They focus on fresh ingredients and traditional recipes, making their products a favorite among pasta lovers. You can find everything from pasta to sauces, so it's a one-stop shop for Italian cuisine enthusiasts.
The brand has gained a loyal following thanks to its commitment to quality and flavor, making it a go-to choice for home cooks and foodies alike. Affiliates can tap into this popularity by promoting Pete's Pasta products, which are perfect for dinner parties or cozy family meals. Their competitive commission rate of 16% makes it easier for affiliates to boost their earnings.
With a cookie duration of 14 days, affiliates have a decent window to earn commissions from their referrals. The combination of tasty offerings and a solid merchant reputation makes promoting Pete's Pasta a smart choice for anyone looking to monetize their culinary based content.
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Kawaii Treats and Eats is a delightful online shop that brings the joy of cute and quirky snacks straight to your door. The brand revolves around all things adorable and edible, offering a wide range of snacks, candies, and treats that are not just tasty but also charmingly designed. This makes it a hotspot for anyone looking to add a bit of cuteness to their snacking experience!
With such a unique selection, Kawaii Treats attracts a diverse audience, especially those who are fans of Japanese culture and the Kawaii aesthetic. Their products often feature colorful packaging and fun shapes, which makes them perfect for gifts or just as a treat for yourself. Plus, they likely boast a good average order value since their products are so appealing, which is great news for affiliate marketers looking to earn some extra cash.
The Kawaii Treats affiliate program offers a commission rate of 8.5%, allowing you to earn while promoting these lovable snacks. The cookie duration is set at 30 days, giving potential customers plenty of time to complete their purchases. If affiliates tap into the brand’s charm and engage effectively, they could see some sweet earnings rolling in every month!
Factor Meals is all about making healthy eating convenient and tasty. They offer a wide range of freshly prepared meals delivered straight to your door, catering to various dietary preferences and lifestyles. Whether you’re vegan, keto, or just looking for balanced meals, Factor has something for everyone. Plus, the brand is growing in popularity, thanks to its commitment to quality ingredients and chef-designed recipes.
Joining the Factor Meals affiliate program is a solid choice for marketers keen on promoting a health-focused lifestyle. With a commission rate of $25 for each new customer you bring in, it can add up quickly. Given the popularity of meal subscriptions, this could mean great earnings potential as health-conscious individuals increasingly seek convenient cooking solutions.
Factor Meals creates both excitement and trust with its modern approach to meal prep. As people embrace the idea of healthy, hassle-free dining, promoting Factor through affiliate marketing can lead to meaningful commissions while helping others improve their meal routine. Who wouldn't want to be part of that?
EveryPlate is all about making meal prep simple and affordable. They focus on providing delicious, budget-friendly meal kits that can easily fit into anyone’s busy lifestyle. With EveryPlate, customers can expect fresh ingredients and easy-to-follow recipes delivered right to their doors.
This meal kit service has gained popularity for its value, offering meals at remarkable prices. Each box includes a variety of recipes that cater to different taste preferences, and the company is known for regularly updating its menu. So, whether you’re cooking for one or feeding a family, EveryPlate has something tasty lined up.
The affiliate program offers a $5 commission per sale, with a cookie duration of 14 days. This means you’ll earn commissions for anyone who makes a purchase after clicking your link within two weeks. Plus, being part of the EveryPlate affiliate program gives you a chance to promote a brand that's all about convenience and affordability in the kitchen.
MUDWTR is a rising star in the wellness community, offering a unique alternative to traditional coffee. Their product lineup features a blend of adaptogenic mushrooms, spices, and ceremonial-grade cacao, designed to energize and focus the mind without the jitters associated with caffeine. The brand has captured the attention of health enthusiasts and coffee drinkers alike, making it a popular choice for those looking to enhance their daily routine.
Their affiliate program comes with a solid commission rate of 10% per sale. If we consider the average order value, which you’ll need to check out on their site, this could mean a decent payout for affiliates. Having a cookie duration of just 7 days encourages affiliates to grab those quick sales right off the bat!
While specifics around approval requirements, payout thresholds, and the affiliate network aren’t crystal clear, the MUDWTR brand itself has a dynamic and engaging presence online. Given the popularity of their products, affiliates can feel confident in promoting MUDWTR with potential for good earnings!
Tervis Tumbler Company is all about keeping your beverages at the perfect temperature—whether hot or cold. They’ve been in the game for decades and are known for their iconic insulated drinkware. With a wide range of colorful designs, patterns, and sizes, there’s a Tervis tumbler for everyone, making their products a favorite for many. Plus, they also offer customization options, so you can create the perfect gift for any occasion.
The brand has built up a solid reputation, thanks in part to their durable and dishwasher-safe tumblers. A significant appeal for shoppers is that these tumblers are largely considered to last a lifetime, offering great value for money. Affiliates will find that the commission rate is 6%, which is quite attractive, especially if you consider their average order value. This means that with a typical order, affiliates could earn a nice commission on each sale that comes through their unique links.
With a cookie duration of 30 days, affiliates have a fair window to earn commissions on referred sales. Keeping in mind how popular Tervis products are and their loyal customer base, promoting this affiliate program could be a rewarding choice for marketers. The brand's commitment to quality and customer satisfaction helps ensure that first-time buyers might become repeat customers, multiplying your earning potential.
Cheryl’s Cookies is a delightful brand specializing in custom, gourmet cookies that are perfect for any occasion. From classic favorites like chocolate chip to seasonal flavors and themed assortments, there's something for everyone. Their charming gift boxes and cookie bouquets make them a popular choice for gifting, bringing smiles to friends, family, and coworkers alike.
The affiliate program offers a competitive commission rate of 6% per sale. With the brand's popularity, you can expect a solid average order value, which translates to some nice commissions for affiliates. Just consider a scenario where the average purchase amount might be around $50; that means you could earn about $3 per sale!
Cheryl’s Cookies emphasizes quality and customer satisfaction. Their strong online presence and reputation make them a great partner for affiliates looking to promote a trusted brand. Plus, the festive themes and delightful presentations often encourage repeat purchases, which is a win-win for affiliate marketers.
Shari's Berries is a well-loved brand known for its sweet gifts, especially dipped strawberries and other gourmet treats. Their products are perfect for special occasions like birthdays, anniversaries, or any moment when you want to impress someone with a tasteful gift. This brand shines with its fresh and creative offerings, making it a popular choice for gift-givers everywhere.
The brand often promotes various delicious spas and platters, tempting customers with eye-catching designs and quality ingredients. Affiliates can benefit from their established reputation and engaging product range to drive sales. With a commission rate of 2.4% per sale, affiliates can earn noticeable commissions, especially as Shari's Berries generally features average order values around $55. This means that for each sale, affiliates could earn about $1.32.
By joining the Shari's Berries affiliate program, marketers tap into a brand that's already known and beloved for fantastic gifting options. Their visual and taste appeal can help make promotions easy and rewarding. It’s a solid opportunity for anyone looking to promote delicious treats to their audience.
Frank Green is all about stylish and sustainable drinkware and food containers. They’ve made a name for themselves with their sleek design and eco-friendly materials. Their products are perfect for anyone wanting to cut down on single-use plastics while staying fashionable.
They offer a variety of products, from reusable coffee cups to innovative food storage solutions, all crafted with a focus on functionality and style. People love their products, making Frank Green quite popular among the environmentally conscious crowd. Their products usually have a good price point, so it’s likely that affiliates could see solid commissions given the brand's strong customer appeal.
The Frank Green affiliate program has a commission rate of 10% per sale, which is pretty appealing. If their average order value is somewhere around $50, that means each commission could be about $5 for affiliates. Plus, a 30-day cookie window gives you a decent amount of time to earn that commission!
Dan Murphy's is a popular liquor retailer in Australia, known for its wide selection of beers, wines, and spirits. With countless brands and varieties to choose from, it’s a favorite among shoppers looking to stock up for parties, special occasions, or simply to unwind at home. Their stores are often praised for great customer service and a knowledgeable staff who can help customers find the perfect drink.
Getting on board with the Dan Murphy's affiliate program offers a commission rate of 2.6% per sale, which can stack up nicely given their typical high average order value. While exact figures for average purchases weren't available, it’s common for consumers to spend a decent amount on multiple bottles. So, even with a modest average order, affiliates can expect their commissions to add up fast.
With a 30-day cookie duration, affiliates have a solid chance to earn commissions as customers browse and make their purchases over time. Dan Murphy’s established brand reputation, coupled with the diverse range of products they offer, makes their affiliate program an appealing prospect for marketers keen to tap into the retail beverage market.
They offer a unique mix of products, including supplements, fashion pieces, and even art, which you won't find everywhere. Their audience skews towards those who appreciate premium and innovative products that promote a balanced lifestyle. This brings in a solid average order value, allowing affiliates to gain meaningful commissions.
The commission rates range from 2% to 12% per sale, which translates to a decent earning potential depending on the type of products sold. Add to that the 14-day cookie duration, and you can get really good returns from your marketing efforts on their trendy and distinctive lineup.
Approval Requirements: Applicants must apply via the Awin affiliate network and have an active website, blog or social media channel in a relevant niche (food, recipes, health or lifestyle) with original, high-quality content; they must comply with HelloFresh and Awin marketing guidelines and UK advertising regulations; coupon- or cashback-only sites are not accepted.
Affiliate Network: AWIN
Payout Threshold: $50
HelloFresh UK is all about delivering fresh ingredients and recipe kits right to people's doors. With a variety of meal options and dietary preferences catered for, it’s rapidly become a household name for busy families and culinary enthusiasts alike. This brand takes the hassle out of meal planning and grocery shopping, making it super convenient for customers to whip up tasty dishes without the guesswork.
The HelloFresh experience is not only about convenience; it also emphasizes quality. Their meal kits include everything needed to prepare flavorful meals, from the freshest produce to perfectly portioned spices. The appeal is significant, especially for those who want to explore new recipes or stick to healthy eating habits. This reflects their strong presence in the market, attracting many new subscribers regularly.
For affiliates, HelloFresh UK offers a solid commission rate of £8 per sale, which can be quite appealing depending on how many sales affiliates generate. Combine this with a 30-day cookie duration, and you have a promising opportunity for commissions. Those with a knack for reaching out to food-lovers could easily leverage HelloFresh’s popularity to maximize their earnings.
Death Wish Coffee Co. is known for packing a serious caffeine punch. They boast the world’s strongest coffee, appealing to those who need an extra boost to kickstart their day. Their product lineup includes whole beans, ground coffee, and even coffee pods, ensuring there's something for every coffee lover out there.
The company has built a devoted fanbase thanks to its commitment to quality and slick branding, featuring bold packaging that grabs attention. Death Wish Coffee also emphasizes ethically sourced beans, connecting with consumers who care about sustainability. With an impressive average order value, affiliates can earn 10% commission on sales, turning every referral into meaningful revenue.
Plus, with a 30-day cookie duration, there's a healthy window for potential conversions, allowing affiliates to make the most of their marketing efforts. Whether you're sharing from a coffee blog, social media, or wherever your audience hangs out, promoting Death Wish can be a solid choice for coffee aficionados and caffeine enthusiasts.
Fentimans is a quirky British beverage company that has been crafting botanical drinks since 1905. Known for its vintage vibe, Fentimans prides itself on using traditional brewing methods and high-quality, natural ingredients. Their product lineup includes an array of intriguing flavors, from classic ginger beer to delightful rose lemonade, catering to consumers who appreciate unique, artisanal drinks.
The brand has become quite popular, appealing to both cocktail enthusiasts and those who enjoy refreshing non-alcoholic options. Fentimans drinks are perfect for parties, picnics, or just chilling at home. Their eye-catching bottles and exotic flavors are sure to attract a wide audience, making it an appealing choice for affiliates looking to promote something captivating.
With a commission rate of 5% per sale, affiliates can potentially earn a decent sum given Fentimans' typical average order value. For example, if someone orders $50 worth of beverages, that translates into a commission of about $2.50. This can really add up for affiliates with a dedicated audience who love sharing tasty drink options!
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the food niche, you can trust our recommendations to help make it happen.
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