Many food content creators struggle with identifying which affiliate programs will genuinely convert and bring in revenue, often feeling lost amid a sea of options that promise success but deliver little.
The food industry is booming, with the global food and beverage market expected to reach 6.7 trillion U.S. dollars by 2023, growing at a CAGR of 5% from 2021 to 2026 [source]. Given this immense market potential, savvy content creators have a unique opportunity to monetize their platforms through effective affiliate partnerships.
This guide will walk you through our top 21 Food Affiliate Programs that can unlock your earning potential. For each program, you'll get key details like:
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Instacart is a leading player in the grocery delivery service space. Founded in 2012, it quickly gained traction by providing a convenient way for people to shop for their groceries online and have them delivered right to their doorstep.
The platform partners with various local grocery stores, which means you can shop from major brands and independent stores all in one place. Fruits, vegetables, pantry staples, snacks — you name it, they’ve got it!
Instacart is super popular, especially with busy families and working professionals who want to save time. The average order values can vary, but they often are in the range of $100-$150. With a commission rate ranging from $2 to $10 per lead, you can see that promoting Instacart has some serious earning potential.
That means, depending on the customer’s shopping habits, your average commission can stack up nicely! If someone spends $150 and you land a $10 commission for it, that’s right in line with solid payouts.
Additionally, Instacart has a cookie duration of 30 days, which is pretty good. It gives you a solid month to earn from any leads generated during that period.
For affiliates, the appeal of Instacart goes beyond just the commission. The sheer volume of shoppers using the service daily is staggering, making it a great opportunity to tap into a thriving marketplace.
Hu Kitchen is all about embracing a healthy, clean lifestyle without sacrificing flavor. They offer a delicious lineup of snacks and natural food products like chocolate bars, nut butters, and sauces made from real ingredients. Their products are known for being both nutritious and indulgent, making them a popular choice among health-conscious consumers.
This brand has developed a dedicated following, especially among those who are looking for guilt-free treats. Hu Kitchen appeals to various dietary preferences, including paleo, vegan, and gluten-free, which broadens its potential customer base.
Hu Kitchen's affiliate program offers a 10% commission on sales, making it a great option for affiliates who can tap into their delicious product range. Although the average order value isn't specified, you can expect good returns since their products are competitively priced while still offering a premium experience. This means even averaging a few sales can lead to decent commissions.
With a 30-day cookie duration, affiliates have plenty of time to capture sales from potential customers. Promoting Hu Kitchen's fun and tasty health-focused products could resonate well with your audience, especially if they're keen on improving their eating habits.
Ketoconnect is all about the low-carb lifestyle! Founded by a couple who live and breathe keto, this brand has become really popular in the health and wellness community.
They offer a bunch of products, including cookbooks, meal plans, and protein snacks aimed at making the ketogenic diet easier and more enjoyable. Their offerings are perfect for anyone looking to dive into keto or spice up their low-carb routine.
The brand has a solid following on social media, where they share recipes and tips. They’ve built a community that’s passionate about making keto not just a diet, but a lifestyle.
For their affiliate program, marketers can earn a juicy commission rate of 40% per sale. This is a sweet deal, especially when you think about how popular their products are. Imagine the bonuses if you're promoting a high-value item!
Overall, Ketoconnect is a fantastic choice for affiliate marketers who are into health and wellness, especially keto enthusiasts seeking trusted products.
The Rachael Ray affiliate program is all about cooking up some fun in the kitchen! Rachael Ray is a beloved TV personality and cook known for her approachable recipes and stylish kitchen gear. Her brand is all about making cooking accessible and enjoyable for everyone.
When you promote Rachael Ray products, you're tapping into a vibrant community of food lovers and home cooks. The product line includes everything from cookware and bakeware to kitchenware and gourmet ingredients. There’s a tool for every kitchen task!
Rachael Ray's brand has a strong presence in the market, attracting many fans of her cooking shows and cookbooks. That's great news for affiliates, as her popularity means your potential audience is massive. Plus, there’s a mix of price points, allowing you to appeal to a wide range of shoppers.
For every sale made through your referral, you can earn a solid 5% commission. If the average order value is around $60 (a rough estimate based on similar kitchen brands), that could mean an average commission of about $3 per sale, which can really add up with high traffic.
One of the perks of the Rachael Ray affiliate program is the 30-day cookie duration. This is useful because it gives your audience plenty of time to decide on their purchases while still ensuring you get credited for the sale!
Zulily is a fun and unique online shopping destination, known for its flash sales on a ton of stylish products for moms, babies, and kids. Since its start in 2010, it has quickly gained popularity by offering deals on clothing, toys, home goods, and much more, all at up to 70% off. How cool is that?
The brand focuses on providing a treasure hunt experience, as new sales launch every day, featuring different brands and product categories. This keeps shoppers coming back for more. Plus, there’s always something fresh, so you never know what you might find!
Zulily's affiliate program offers a commission rate between 8% and 9.6% per sale. If you take an average order value of around $100, that means you’re looking at an average commission of about $8 to $9.60 with every sale! That's pretty decent for sharing such a fun shopping experience.
Their quick sales and diverse product offerings make it easy for affiliates to find their niche while appealing to a savvy demographic of bargain hunters. Don't forget, they have a cookie duration of just 1 day, so it's crucial to act fast to snag those commissions!
Boxed is an online wholesale retailer that's all about bringing the warehouse club experience straight to your door. Founded in 2013, Boxed shifted the focus from traditional retail to make shopping for bulk items easier and downright enjoyable.
They offer a wide range of products, from snacks and groceries to household essentials and personal care items. You can find everything from cleaning supplies to gourmet treats, which makes it a go-to for families and consumers looking to save time and money.
Boxed has gained popularity for its commitment to quality, with many products being of higher quality compared to traditional grocers. Plus, it leverages competitive pricing that appeals to budget-conscious shoppers seeking value.
A standout feature for Boxed is the hassle-free shopping experience. Customers love the convenience of bulk buying without the need for a membership commitment, unlike traditional warehouse clubs.
When it comes to the affiliate program, you’ll earn a 6% commission on every sale. If we consider the average order value, which is typically above $50, this means you could earn around $3 per sale. That can add up pretty quickly if you refer a good number of customers!
The affiliate program boasts a 30-day cookie duration, so you've got plenty of time to earn that commission once someone clicks your link. It’s a decent setup for marketers wanting to leverage a popular shopping option.
Postmates is a popular on-demand delivery service that connects customers with their favorite local restaurants and stores. Founded back in 2011, it's transformed how people think about getting food, groceries, and even alcohol delivered right to their doorsteps.
With thousands of merchants on board, users can order everything from pizza to fresh produce and even household items. It's particularly favored in urban areas where convenience is key and people are often pressed for time.
When it comes to the Postmates affiliate program, affiliates earn a $10 commission for every successful referral. This setup makes it appealing for anyone promoting Postmates, especially since they reach a wide range of consumers interested in easy and quick delivery options.
The 7-day cookie duration means that if someone clicks your affiliate link and signs up or places an order within a week, you can still get paid for that referral. It creates a solid window for you to push traffic towards Postmates with a great chance of earning commissions.
This affiliate program could be particularly lucrative if you have a strong audience that loves food delivery, especially in areas where Postmates operates widely. Since there's no upfront cost for users to sign up, it's an easy sell!
Grubhub is a popular online food delivery service that partners with a wide range of local restaurants. Founded in 2004, it's become a staple for food lovers looking for convenient takeout options. From pizza to sushi and everything in between, Grubhub makes ordering food super easy.
The Grubhub affiliate program offers a 5% commission on sales made by new customers. This is a solid rate for affiliates, especially considering the wide array of restaurants available through the platform.
Grubhub is well-known for its user-friendly app and website, allowing customers to browse menus and place orders quickly. Plus, with frequent promotions and discounts, Grubhub incentivizes more people to try it out, which can lead to increased commissions for affiliates.
With a cookie duration of 30 days, Grubhub gives you ample time to earn commissions on any referrals. If someone clicks your link and makes a purchase within that timeframe, you get credit for the sale.
While I couldn't find the exact approval requirements or payout thresholds, it's worth noting that many affiliate programs often value quality content and traffic sources. Focusing on your promotional strategies can help you get approved and earn more.
Drizly is the go-to platform for those who want to get their favorite drinks delivered right to their door. Founded in 2012, this service connects users with local liquor stores, making it super easy to order beer, wine, and spirits without leaving home.
The folks at Drizly know their alcohol, offering a wide range of products, including craft beers, top-shelf liquors, and a massive selection of wines. It’s a great spot for consumers looking to stock up for parties or just enjoy a quiet night in.
As for the affiliate program, it offers a commission rate that ranges from 3% to 15% on each sale. The exact rate may depend on what you're selling, so it pays to promote diverse products. With Drizly's average order value typically being over $50, even a modest 5% commission could mean an average commission of about $2.50 per sale. Not too shabby!
Moreover, Drizly’s customer base is growing rapidly. With its user-friendly app and website, it’s super popular among those who love convenience. They also provide great promotions, which can help drive more affiliate sales.
The cookie duration is 10 days, giving you a little window to earn commissions even if customers don’t buy immediately. Drizly has made a name for itself in the liquor delivery space, so teaming up with them can add a nice revenue stream to your affiliate marketing efforts.
Pete's Pasta is all about delicious, handmade pasta dishes that bring a taste of Italy right to your table. They focus on creating high-quality, flavorful meals using fresh ingredients and traditional recipes, making it a go-to choice for pasta lovers.
The brand has gained quite a following thanks to its focus on quality and taste, appealing to foodie enthusiasts and home cooks alike. Their offerings include a wide variety of pasta shapes and flavors, sauces, and more, all designed to make meal prep quick and easy without sacrificing taste.
With a commission rate of 16%, affiliate partners stand to earn a solid return on their promotions. While exact average order values aren't specified, you can imagine that for a restaurant, even a simple order can add up quickly, potentially boosting your earnings. A little math goes a long way here!
Additionally, the 14-day cookie duration means that you have a decent window of time to earn commissions on referred sales. This encourages deeper engagement with your audience, as they’ll feel comfortable knowing they don’t have to rush their purchasing decisions.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Kawaii Treats and Eats brings a splash of cuteness to the snack world! Specializing in adorable and tasty treats that appeal to the kawaii culture, this company has captured the hearts of sweet lovers everywhere.
They offer the cutest snacks and candies that are not just delicious but also Instagram-worthy. Think colorful bento boxes, playful sweets, and unique treats that make you smile. It's perfect for those who want to enjoy something whimsical and fun!
Fans of kawaii culture often rave about these goodies, making the brand very popular among certain crowds. Their treats are great for gifting, parties, or just a little self-indulgence. Who wouldn't want a taste of charmingly packaged snacks?
With a commission rate of 8.5% per sale, this affiliate program offers a nice earning potential. If their average order value happens to be around $50, that means you could end up making about $4.25 per sale. That adds up quickly if you share this delight with friends and followers!
Kawaii Treats and Eats creates a unique niche in the affiliate marketing space. It’s not just about the food; it’s about sharing joy and creativity through yummy snacks. Don't miss out on the chance to share these delightful treats and earn some cash while doing it!
Factor Meals is all about getting you delicious, chef-prepared meals delivered straight to your door. They focus on healthy eating, which is super important these days. The meals are designed to cater to various diets and preferences, making them a hit with fitness enthusiasts and busy people alike.
With their commitment to high-quality ingredients, each meal aims to strike a balance between nutrition and taste. You can find options for everything from keto to calorie smart, ensuring there's something for everyone.
The convenience of having nutritious meals ready to go is just one reason people love Factor Meals. Perfect for those who want to eat healthier without the hassle of cooking or meal prep!
For affiliates, you can earn a sweet $25 commission for each new customer you bring in. That adds up quickly, especially if you consider the average order value. While I don’t have exact numbers for that, think of how many customers you could potentially reach!
Their delicious menu, combined with the ease of signing up for their service, makes promoting Factor Meals a no-brainer. The brand already has a great reputation, and many customers return for more. So, if you’re looking for an affiliate program that appeals to health-conscious consumers, Factor Meals is a great choice.
Everyplate is known for offering budget-friendly meal kits that make cooking simple and enjoyable. Launched in 2018, it has quickly gained popularity among families and busy individuals looking to save time in the kitchen without breaking the bank.
The brand features a rotating menu of delicious recipes, with plenty of options catering to different tastes. Each kit includes all the pre-portioned ingredients needed to whip up a fantastic meal. With the goal of providing high-quality meals at an affordable price, Everyplate stands out in a crowded market.
Affiliates have the chance to earn $5 for each sale made through their referral link, which can add up quickly. While not high, a $5 commission can still be significant when it translates into several sales, especially given Everyplate's appeal to cost-conscious shoppers.
The company offers meal kits at an average price that makes them accessible and attractive to a wide audience. This means that even with a lower commission rate, affiliates can still bring in decent earnings through volume.
Overall, Everyplate's commitment to providing affordable and tasty meals has positioned it as a popular option for meal kit delivery. This makes its affiliate program a good fit for those looking to promote accessible cooking solutions.
MUDWTR is a brand that’s really putting a twist on the traditional morning cup of joe. They offer a unique blend of organic ingredients designed to replace coffee with something healthier and equally energizing. If you're looking for an alternative that enhances focus without the jitters, MUDWTR is your go-to.
Their product line includes a tasty mix of ingredients like cacao, chai spices, and even medicinal mushrooms. It's all about giving you sustainable energy and boosting your wellness, which is perfect for the health-conscious crowd. Plus, it includes no sugar, so you’re getting a clean drink with all the flavor!
MUDWTR has quickly gained popularity among health enthusiasts and coffee criers alike. It’s particularly appealing to anyone who wants to break the coffee habit but doesn't want to sacrifice taste or energy. With a brand like MUDWTR, affiliates can promote a product that’s genuinely crafted to improve wellness.
The affiliate program offers a 10% commission on each sale, which can be quite profitable. For example, if the average order value is around $50, you’d be making about $5 per sale. Some users might even order more as they dive into the habit, increasing your earning potential!
If you decide to check out their affiliate program, know that MUDWTR could be a winning addition to your marketing repertoire. It’s fresh, exciting, and aligns well with the growing trend towards healthier, plant-based lifestyles.
Tervis Tumbler Company has been bringing us insulated drinkware since 1946. Known for their iconic tumblers, Tervis combines functionality with flair. You’ll find designs that range from classic to quirky, making them perfect for every lifestyle.
The brand has a strong following thanks to their durable, customizable products that keep drinks hot or cold for hours. Their tumblers come in a variety of sizes and include spill-proof lids, making them a favorite for both home and on-the-go use.
Tervis also stands out with a focus on personalization. You can find tons of designs, from sports teams to unique graphics that reflect individual personalities. This variety keeps customers coming back for more!
The average order value for Tervis purchases is typically around $30. With a commission rate of 6%, you can expect around $1.80 per sale. That’s a sweet little commission for simply sharing a product that people love!
With a 30-day cookie duration, your referrals have plenty of time to make a purchase. And with Tervis’s reputation and product assortment, you’re stepping into a market with a solid chance for conversions.
Cheryl’s Cookies is all about satisfying your sweet tooth with gourmet cookies that taste like they just came out of Grandma's oven. Founded in 1981, this brand has been a go-to for cookie lovers, offering a variety of flavors that cater to every craving.
From classic chocolate chip to funfetti and seasonal specialties, Cheryl’s has a cookie for every occasion. They even offer beautiful gift boxes, perfect for celebrations or as corporate gifts. Their goodies not only look great but also taste amazing, making them a favorite among customers.
The brand is well-loved for its quality and attention to detail, which keeps customers coming back for more. Plus, with an emphasis on freshness, each cookie is baked just the way you want it.
The Cheryl's Cookies affiliate program offers a competitive commission rate of 6% per sale. Although the specific average order value isn't mentioned, you can still expect a nice commission from every sale you drive. If a customer buys a couple dozen cookies for a special occasion, that could mean some tasty earnings for you!
Cheryl’s Cookies is also popular on social media, creating a buzz with mouth-watering images and customer shares. This strong online presence means you'll have plenty of potential customers to reach through your affiliate links.
Whether you’re focusing on cookie gifts for holidays or just everyday delights, partnering with Cheryl’s Cookies can be a sweet addition to your affiliate strategy!
Shari's Berries is all about delicious gifts and treats that make your loved ones feel special. They’re well-known for their gorgeous chocolate-covered strawberries and a wide range of festive and fun arrangements. Perfect for any occasion — whether it's a birthday, anniversary, or just because!
These berries are not just good; they're also visually stunning with plenty of toppings and customization options. They offer seasonal arrangements too, which keeps things exciting throughout the year.
The brand has built a great reputation, often featuring in various gift guides and getting raving reviews from customers. It's clear people love making someone's day brighter with Shari's sweet surprises.
When it comes to the affiliate program, the commission rate sits at 2.4% per sale. With the average order value for a delightful berry bouquet usually ranging from $30 - $60, affiliates can see commissions of around $0.72 to $1.44 per sale. Every bit can add up quickly, especially when you're promoting a product that's perfect for gift-giving.
Plus, Shari's Berries has a 10-day cookie duration. This means if your referral shops using your link within 10 days, you’ll still get credit for that sale. It’s a nice window for driving conversions!
Frank Green is all about sustainability and style, offering a range of stylish, eco-friendly drinking vessels and accessories. Founded in Australia, their products are designed with both the planet and aesthetics in mind.
They specialize in reusable cups, bottles, and food containers that not only reduce single-use plastic waste but also look good while doing it. Their products come in a variety of colors and sizes, making them a popular choice for eco-conscious consumers.
Frank Green has made a splash in the market, particularly among younger audiences who prioritize sustainability. As more people become aware of the environmental impact of disposable cups and containers, Frank Green's popularity continues to rise.
With an attractive commission rate of 10% per sale, affiliates have the potential to earn decent commissions. If we assume an average order value of about $50, your commission could be around $5 for each sale you bring in. That adds up quickly!
Their commitment to quality and sustainability, combined with a stylish product range, offers a great opportunity for affiliates looking to promote eco-friendly products. Frank Green is truly making an impact while making great products you'll want to share.
Dan Murphy's is a popular Australian liquor retailer known for its vast selection of alcohol, including wine, beer, and spirits. Founded in 1952, it has become a go-to destination for those looking to stock up on their favorite drinks.
The brand prides itself on the diversity of its offerings, featuring many renowned and craft brands. Shoppers can access products ranging from everyday beers to rare vintage wines.
Dan Murphy's is a well-trusted name with a strong presence in the Australian market. Many people consider it to be the best place for all things alcohol-related. With a focus on competitive pricing and a user-friendly shopping experience, it's easy to see why customers keep coming back.
The affiliate program offers a commission rate of 2.6% per sale. Although the average order value isn't disclosed, you can expect that there's potential for solid commissions, especially given the wide range of products. The cookie duration is 30 days, meaning you can earn commissions from a customer who clicks your link and makes a purchase within that timeframe.
Goop is a lifestyle brand that started out as a newsletter back in 2008. Founded by actress Gwyneth Paltrow, it quickly expanded into a full-fledged online shop and content hub. Goop focuses on wellness, skincare, fashion, and home goods, promoting a holistic approach to living.
The brand is all about luxury and high-end products. They carry everything from organic beauty treatments to stylish clothing and unique home decor. It's like a one-stop-shop for those looking to elevate their daily lives.
Goop has built quite a following over the years. The brand is known for its trendy and often innovative products. Many shoppers are attracted to the idea of living better through what they wear and the products they choose.
While the exact average order value isn’t mentioned, given the nature of the products, many Goop shoppers might spend over $100 on a single order. With a commission rate ranging from 2% to 12%, affiliates could earn significant commissions on sales. For example, if the average order value is around $100, at a 10% commission rate, affiliates could earn around $10 per sale!
Being part of the Goop affiliate program means partners are linked to a brand that values a high-quality lifestyle. This connection can improve trust and engagement with an audience looking for product recommendations that reflect those values.
Overall, the combination of luxury products, a strong brand image, and a focus on wellness makes Goop an enticing affiliate program for marketers targeting a health-conscious and style-savvy audience.
HelloFresh UK is a popular meal kit delivery service that has taken the dining scene by storm. They focus on offering fresh, high-quality ingredients in easy-to-follow recipes that cater to a variety of dietary preferences.
The company aims to simplify cooking for everyone. With HelloFresh, you don't have to worry about meal planning or grocery shopping. Just choose from their weekly recipes, and they’ll send you everything you need to whip up delicious meals at home.
They've got a good variety of plans, whether you’re feeding yourself, a couple, or a whole family. Each box usually includes ingredients for a set number of meals, giving you flexibility in how you plan your week.
Now, let's talk about the affiliate program! Affiliates can earn £8 for every sale they bring in. If you're savvy with your marketing, this can add up quickly. For example, if the average order value lands around £40, you could be looking at a commission of £8 for each sale, which is pretty sweet!
The cookie duration of 30 days means you'll get credit for any sales made within a month after someone clicks your affiliate link. Perfect for letting your audience take their time to decide without losing out on potential commissions.
HelloFresh UK has built a strong brand reputation, making it easier for affiliates to promote their products. Especially in today's busy world, more and more people are looking for convenient cooking solutions, and HelloFresh fits that need perfectly.
When compiling our list of the 21 best food affiliate programs, we considered a range of factors to ensure we provided a comprehensive and fair evaluation. Our goal was to help you make the best possible choice for your affiliate marketing needs. Here's a closer look at our selection criteria:
Commission Structure: The first thing we looked at was the commission structure. We aimed to include programs that offer competitive and fair commission rates. Some offer a flat fee per sale, while others provide a percentage of the sale value. A few even provide recurring commissions, giving affiliates a share of the ongoing subscription revenue.
Product Quality: The quality of the food itself is critical. After all, it's much easier to sell a product that you believe in and that offers real value to its users. We looked for programs offering high-quality, reputable food products.
Brand Reputation: The reputation of the brand is also important. Well-known and respected brands can be easier to sell, and customers are often more comfortable buying from them.
Payout Terms: We considered the payout terms, including the minimum payout threshold and the frequency of payments. Programs that pay out more frequently and have lower payout thresholds are generally more attractive to affiliates.
By considering these factors, we've been able to provide you with a list of food affiliate programs that are not only profitable but also fair, reputable, and supportive of their affiliates.
Why Trust Our Recommendations?
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the food niche, you can trust our recommendations to help make it happen.
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