Affiliate marketing is easy to start, but hard to master. Finding the right software to manage all of your important links was a challenge – because it didn’t exist.
We get it. And it’s the reason we built Lasso.
Andrew Fiebert, founder of Lasso, has two large affiliate sites. In 2020, they reached over 11 million people. He struggled to manage all of the affiliate links and revenue with what already existed.
After trying every affiliate marketing tool under the sun, he found no single tool would fully control affiliate link inventory end to end. He was looking for something that could do everything—something that even the big players would dream of having—something that didn’t only work with Amazon.
The two sites are very different. One site relies on mostly Amazon affiliate links, while the other has a mix of all types of affiliate programs, mostly focused on personal finance. It was a unique challenge trying to build a plugin that would work for both. But in the process, Lasso was created, which would solve all of the business’s affiliate needs. Plus a few more he didn’t anticipate.
Lasso is an affiliate marketer’s dream plugin. That was the goal, and that’s what was built. But it required a team…
