Built With By Affiliate Marketers

The team behind Lasso are seasoned affiliate marketers who've been running online businesses since 2006.

Affiliate marketing is easy to start but hard to master. And finding the right software to manage all your links was a challenge.

We get it. And it’s the reason we built Lasso.

Andrew Fiebert and Matt Giovanisci, who co-founded Lasso, have big affiliate sites with millions of visitors. They struggled to manage all the affiliate links on their sites with existing plugins.

After trying every affiliate marketing tool under the sun, they found there was no single tool that would fully control their affiliate link inventory end to end. They wanted something that could do everything. Something that even the big players would dream of having.

Both of their sites are very different. Matt’s sites rely on Amazon affiliate links while Andrew has a mix of all types of affiliate programs. This was a unique challenge trying to build a plugin that would work for both. But in the process, they invented Lasso which would solve all their needs. Plus a few more they didn’t even anticipate.

Lasso is an affiliate marketer’s dream plugin. That was the goal and that’s what they built. But it required a team…

The Team Behind Lasso

What started as a two-man side-project has grown into a team of dedicated developers and creators from around the world.

Andrew Fiebert

Andrew Fiebert

Co-Founder & CTO
Matt Giovanisci

Matt Giovanisci

Co-Founder & CMO

Trusted By Affiliate Marketers & Brands

Lasso has been featured and talked about on many reputable affiliate marketing blogs.

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