The Sports industry is experiencing remarkable growth, with the global sports market projected to reach $614 billion by 2025, growing at a CAGR of 5.9% from 2020 ([source](https://www.statista.com/statistics/1101686/global-sports-market-size/)). This expansion offers lucrative opportunities for those looking to monetize their passions through sports affiliate programs. From merchandise to ticket sales, the potential for generating income is vast.
This guide covers our top 25 Sports Affiliate Programs. For each program, you'll get key details like:
Approval Requirements: Publishers must operate a content-rich website, blog, or social media channel focused on sports, teams, leagues, athletes, competitions, or fitness. Sites primarily promoting coupons, deals, or incentives are not eligible. Applications are submitted via the Impact affiliate network and are approved at Fanatics’ discretion.
Affiliate Network: Impact
Payout Threshold: $50
Fanatics is a powerhouse in the world of officially licensed sports merchandise, offering everything from jerseys and hats to memorabilia for passionate fans across various leagues like the NFL, NBA, MLB, and NCAA. They excel at providing a one-stop shop for sports enthusiasts looking to support their favorite teams with authentic gear.
Their affiliate program is a good opportunity for marketers, featuring an 8% commission on each sale. Given that sports merchandise can have an average order value of around $100, you’re potentially looking at earning around $8 per sale. This can add up quickly, especially during peak seasons, such as playoffs or holidays when fans are eager to grab new gear.
Moreover, Fanatics often runs promotions and sales, which can boost conversion rates for affiliates. Plus, with a cookie duration of 7 days, you have a decent window to earn commissions if the customer returns to make a purchase after clicking your link.
Approval Requirements: Publishers must apply via the Impact platform; have a relevant outdoor-lifestyle website or blog; adhere to YETI’s program terms; applications are reviewed on a case-by-case basis; coupon or cashback sites are not accepted.
Affiliate Network: Impact
Payout Threshold: $10
YETI is a popular brand known for its high-quality outdoor products, especially rugged coolers and drinkware. Founded by two brothers in Texas, YETI has quickly become synonymous with durability and style, making it a favorite among outdoor enthusiasts and adventure seekers. Their product range includes everything from insulated tumblers to portable outdoor furniture, catering to a variety of activities like camping, fishing, and tailgating.
The brand is well-regarded for its commitment to quality, and they often play on the whole "you get what you pay for" mantra — and their dedicated fanbase would agree. YETI’s products are built to last, making them a memorable investment for consumers. This popularity helps drive sales, and with a 4% commission rate, affiliates have the chance to earn some solid payouts. With an average order value of approximately $250, your average commission could come out to about $10 per sale, which is a nice boost for your earnings.
YETI's affiliate program is hosted on the Impact network, ensuring smooth tracking and reliable payments. With a cookie duration of 30 days, affiliates can benefit from repeat customers and great brand recognition over time. The payout threshold is set at $10, making it accessible for new affiliates aiming to monetize quickly. All in all, the combination of a strong brand reputation and lucrative commissions makes YETI's affiliate program worth considering.
Approval Requirements: Affiliates must apply via StubHub’s affiliate platform (Partnerize), own an active website, blog, or app featuring relevant live-event or ticketing content, comply with StubHub’s affiliate terms and marketing guidelines, and pass StubHub’s review
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
StubHub is a go-to marketplace for fans looking to buy and sell tickets to live events. Whether it's concerts, sports games, or theater shows, they've got it all. The site combines usability with a vast selection of events, making it popular among ticket buyers and sellers alike.
With a commission rate of 9% per sale, affiliates can benefit significantly, especially considering the average ticket prices vary widely. If we consider an average ticket price of around $100, you’re looking at potential earnings of about $9 per ticket sold through your affiliate link.
StubHub's 30-day cookie duration means that once someone clicks your affiliate link, you have a full month to earn commissions from any qualifying sale they make. Plus, engaging content that promotes seasonal events or top-selling artists can really boost your affiliate marketing success.
Approval Requirements: Applicants must apply through GoPro’s affiliate partner network (Impact), have an active website or social account with relevant action sports, photography, travel or outdoor lifestyle content, and be manually reviewed for brand fit; GoPro does not publicly disclose minimum traffic or follower thresholds
Affiliate Network: Impact
Payout Threshold: $50
GoPro is an iconic brand, known for its innovative action cameras and accessories that allow people to capture stunning footage of their adventures. Launched in 2002, GoPro has become synonymous with extreme sports and outdoor adventures, appealing to both amateur and professional photographers alike.
Their product range includes various camera models, mounts, drones, and related accessories, making it a one-stop shop for anyone looking to capture their experiences in high definition. As a popular choice among content creators, GoPro's robust brand recognition drives enthusiasm and sales, providing a great opportunity for affiliate marketers.
The GoPro affiliate program offers a 4% commission per sale, which can translate to decent earnings depending on the average item price. With products often ranging from $200 to $500 or more, you could be looking at an average commission of $8 to $20 per sale. And with a 7-day cookie duration, there’s a solid chance your referrals will convert!
Approval Requirements: Active website or social media platform with sports or gambling-related content; operator must be at least 21 years old and based in a jurisdiction where FanDuel operates (e.g., US states with legal sports betting, Canada, UK); compliance with FanDuel’s affiliate marketing and advertising guidelines; submission of required legal and tax documentation (e.g., W-9/W-8BEN for US entities); final approval by the FanDuel affiliate management team
Affiliate Network: FanDuel Affiliate Program
Payout Threshold: $50
FanDuel is a huge name in the sports betting game, having gained popularity since its founding in 2009. They offer a wide range of options, from daily fantasy sports to traditional sports betting. With a strong brand reputation and an expanding customer base, they appeal to sports enthusiasts who love a little thrill in their game.
The FanDuel affiliate program is special because it offers a 35% recurring commission rate. This means if you drive traffic to their site and those users convert, you’ll keep earning a healthy commission every time they place a bet. Given the nature of sports betting, where average bet values can be quite high, this can lead to some solid earnings for affiliates.
Affiliates can expect that FanDuel’s well-known brand and user-friendly platform will facilitate consistent traffic and referrals. As they constantly run promotions and engage with customers, there are perfect opportunities for affiliates to tap into a vibrant market. Overall, it’s a great option for anyone looking to earn income in the exciting world of online sports betting.
DraftKings is a leading name in the world of online sports betting and daily fantasy sports. It’s been around since 2012 and has established itself as a go-to platform for sports fans looking to make their experience even more thrilling. From football to basketball to MMA, they cover a host of sports, offering a wide variety of betting opportunities that cater to both casual and hardcore fans.
What’s great about becoming a DraftKings affiliate is the attractive commission structure. You can earn between 25% and 40% recurring on the customers you refer. If an average customer places bets frequently and spends a good chunk, your commissions can really add up, making this a lucrative opportunity for affiliates who know their sports.
DraftKings is well-known and trusted, which also gives affiliates a leg up in marketing their offers. With a reputation for innovation and quality, especially in customer engagement, you'll feel confident promoting a brand that people already love. Plus, with the rise of online betting, joining the DraftKings affiliate program could lead to significant earnings as you tap into a fast-growing market.
Approval Requirements: Applicants must have an active, publicly accessible website, blog, or mobile app featuring original sports, outdoors, fitness, or related content; comply with program policies (no incentivized traffic, no spam email, no trademark bidding); approval is subject to program review.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
DICK'S Sporting Goods is a well-known brand in the sporting goods retail space. They offer a wide variety of products, including athletic apparel, shoes, fitness equipment, and sports gear across countless categories. Whether you're a weekend warrior or a serious athlete, DICK'S has something for everyone, making it a go-to destination for athletes and fitness enthusiasts alike.
Their extensive selection includes top brands like Nike, Under Armour, and Adidas, ensuring that your audience finds something they love. DICK'S has built a solid reputation over the years and tends to attract loyal customers due to their quality products and seasonal sales. The average order value tends to be on the higher side, so even with a commission rate of 3.2%, it could result in a nice payday for affiliates who make successful referrals.
The affiliate program rewards those who actively promote their products, driving potential for significant earnings. With a cookie duration of 3 days, affiliates will still have a decent opportunity to earn commissions even if the purchasing decision is delayed. Engaging your audience with the latest deals and promotions can really boost your affiliate sales!
Approval Requirements: Applicants must apply via CJ Affiliate, have an active website or blog with original, relevant content, disclose traffic sources and marketing methods, and comply with CJ Affiliate program policies; approvals typically occur within 24–48 hours
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Reebok is a well-respected name in the athletic footwear and apparel industry. Founded in 1958, this brand has been delivering quality products that cater to fitness enthusiasts worldwide. They offer a wide range of items, including sneakers, workout clothes, and accessories for everything from running to CrossFit.
The brand is known for its stylish designs and innovative technologies, making it a go-to for both serious athletes and casual fitness fans. An affiliate partnership with Reebok means promoting a brand that many people already trust—good news when it comes to conversions.
The Reebok affiliate program offers a commission rate of 7% per sale, which can lead to decent earnings depending on the average order value. While specific order values weren’t detailed, with athletic gear typically ranging in the higher price brackets, even moderate sales can translate into nice commissions. Plus, a cookie duration of 30 days helps ensure you get credit for referrals made even after visitors leave and come back!
Approval Requirements: Application through Commission Junction; applicants must have an active website or app with original, relevant content related to fitness or sports; Under Armour reviews each application for brand alignment, content quality, and compliance with program terms
Affiliate Network: Impact
Payout Threshold: $50
Under Armour is all about performance and innovation in the athletic wear world. Founded in 1996, this popular brand has made a name for itself by creating high-quality gear that's designed to keep you comfortable during your workout. They specialize in moisture-wicking fabrics, breathable athletic apparel, and durable footwear for both men and women.
With an average order value that typically hovers around $80-$100, their affiliate program offers a straightforward 4% commission per sale. This can translate to an average commission of about $3.20 to $4.00 per sale, which is pretty decent when you think about the brand's strong customer loyalty and reputation for quality products.
Affiliates also get a cookie duration of 30 days, which means they can earn commissions on sales made within that window after a potential customer clicks their link. It’s a great way to tap into a brand that's renowned for its high-performance wear, especially as more people look to reach their fitness goals.
Approval Requirements: Applicants must be at least 18 and register via the Adidas affiliate program on Impact (US) or Awin (EU). They must provide an active website or social media property with original content relevant to sports, health, lifestyle or fashion, include a privacy policy/terms of use page, and comply with the network’s and Adidas’s brand guidelines. Approval is subject to network and Adidas review.
Affiliate Network: FlexOffers
Payout Threshold: $50
Adidas is a globally recognized sportswear brand known for its stylish and functional athletic gear. Established in 1949 in Germany, Adidas has built a massive following thanks to its innovation in sports technology and trendy designs. From footwear and apparel to accessories, they cater to nearly every sporting need.
The Adidas affiliate program is very inviting, offering a competitive commission rate of 13.05% per sale. With their products often priced at a higher average, you could see commissions adding up. For example, if the average order value is around $100, you might expect to earn about $13.05 for each sale made through your affiliate link.
As Adidas continues to be a favorite among athletes and fans alike, promoting their products can feel seamless. They often push new releases and exclusive collections, which present exciting opportunities to market and drive sales. With a cookie duration of 30 days, you have a decent window to earn from referred customers who might take their time deciding.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Approval Requirements: Applicants must have a website or social media platform that aligns with Nike's brand values and target audience, and provide relevant content about Nike products.
Affiliate Network: Impact
Payout Threshold: $20
Nike is one of the most recognizable brands in athletic apparel and footwear. Founded in 1964, they've created a reputation for high-quality, innovative products. From running shoes to sportswear, you can find gear for virtually every sport or fitness activity you can think of. Their products are widely popular among athletes and casual wearers alike, making them a staple in many wardrobes.
The Nike affiliate program offers a commission rate between 0.8% and 4.8% on sales. While the commission might seem modest, consider their average order values, which can soar past $100 depending on the products purchased. This means that even at a lower commission percentage, savvy affiliates can earn a fair chunk of change for each sale.
Plus, with Nike’s strong brand loyalty and recognition, promoting their products can be a breeze. Their special promotions, seasonal sales, and a wide product range provide ample opportunities for affiliates to drive sales. It’s all about getting those links out there!
Approval Requirements: Applicants must apply through the AvantLink affiliate network; maintain an active website or social media channel with original, high-quality content focused on outdoor recreation or gear; sites solely dedicated to coupons, rebates, or deal aggregation are not accepted; applications are reviewed on a case-by-case basis.
Affiliate Network: Impact Radius
Payout Threshold: $50
REI Co-op is a respected name in the outdoor industry, launching back in 1938. They offer a wide range of quality outdoor gear and apparel for camping, hiking, climbing, and more. It’s a go-to for adventure enthusiasts seeking reliable products and expert guidance.
The affiliate program offers a 5% commission per sale, which can add up quickly, especially with their average order value being around $120. That means you could earn about $6 for each sale generated through your links. Plus, they make it easy for customers by providing free shipping on orders over $50.
We're not just talking gear; REI also has a strong commitment to environmental sustainability and community engagement. This brand loyalty and reputation can really help boost your affiliate sales, making it an enticing option for marketers in the outdoor niche.
Approval Requirements: A valid website or mobile app with content relevant to Salomon products (e.g., outdoor sports, running, hiking, skiing). Approval is granted at the discretion of Salomon’s affiliate team via the AWIN network; no specific traffic or audience thresholds are publicly disclosed.
Affiliate Network: Commission Junction
Payout Threshold: $50
Salomon is a well-known brand in the outdoor sports world, primarily focused on high-performance gear for activities like skiing, snowboarding, trail running, and hiking. Launched in 1947, their products are designed to enhance your performance in challenging terrains while keeping you comfortable and safe.
Their vast range includes footwear, apparel, and equipment, catering to both seasoned athletes and weekend warriors. Given their reputation for quality and innovation, Salomon has built a devoted following among outdoor enthusiasts who trust the brand for their adventure needs.
For those looking to join the affiliate program, Salomon offers a 10% commission on sales, which can be quite lucrative. If the average order value hovers around $100, you could potentially earn around $10 per sale. The cookie duration is 30 days, providing a nice window for tracking conversions.
Paris Saint-Germain, or PSG as fans call it, is a top-tier football club that's made waves in the sports world since its founding in 1970. Known for its iconic red and blue colors, PSG has a massive following not only in Europe but globally. The club has attracted some of the biggest names in football, making its merchandise super popular among fans.
The PSG Store US offers a wide range of official club gear, including jerseys, training kits, accessories, and even lifestyle apparel for both adults and kids. With fans eager to wear their team's colors, purchasing habits are strong, resulting in an impressive average order value. A 4% commission on these sales can lead to nice earnings for affiliates, especially when fans scoop up multiple items.
With a 7-day cookie duration, you’ve got a whole week for potential buyers to complete their purchases after clicking your affiliate link. This gives you some breathing space to harvest those conversions. When promoting PSG merchandise, you’re not just selling products; you’re connecting fans to their beloved club, which is a win-win!
Manchester United Direct is the official online store for one of the most popular football clubs in the world. With a massive fan base, the store offers a wide range of products, including jerseys, training gear, merchandise, and accessories, all sporting the iconic red and white team colors. They cater to dedicated fans who want to show their pride, whether it's game day or any day!
The affiliate program is straightforward with a commission rate of 3% per sale, making it appealing for those eager to promote high-quality, official team products. Given the club's extensive catalog and dedicated fan base, this can result in decent earnings for affiliates. For instance, if average orders are around $100, affiliates can expect an average commission of about $3 per sale—a great motivator, especially during merchandise launches or match day promotions!
With a cookie duration of 7 days, affiliates have a good chance to earn commissions on repeat visits from fans who schedule their purchases. Manchester United’s strong global branding and loyal customer base certainly help in maximizing affiliate efforts, making it a valuable opportunity for those in the sports marketing niche.
Hurley Outlet is the go-to for surf, skate, and beach-themed apparel and accessories. Known for its youthful vibe, Hurley caters primarily to the action sports crowd with a mix of stylish yet practical gear. They offer a broad range of products from board shorts and graphic tees to swimwear and casual footwear.
The brand is pretty popular among young adults and teens, and their outlet often features discounted prices on product lines that resonate well with their audience. The affiliate program boasts a commission rate of 10% on sales, and given that the average order usually hovers around a decent price point, you can expect to earn some solid commissions.
With a cookie duration of 30 days, it’s easy for affiliates to earn from referred customers within a month. This means you can maximize your earnings from those casual online shoppers who might take a little longer to decide on that perfect item, making it a supportive opportunity for affiliates driving traffic to the Hurley Outlet.
Approval Requirements: Applicants must have an approved CJ Affiliate account, then apply to the Fanatics affiliate program (which covers the Pistons 313 Shop). Approval is subject to review of the applicant’s website or marketing channels to ensure relevance, quality, and compliance with CJ Affiliate and Fanatics terms.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Pistons 313 Shop offers fans of the Detroit Pistons a chance to rock some amazing team gear. With a wide array of products, they cater to every Pistons enthusiast, from apparel to accessories, all designed with stylish flair. Whether you're looking for jerseys, hats, or unique merch, Pistons 313 Shop has got you covered.
The Detroit Pistons have a loyal fan base, which makes their affiliate program pretty attractive for marketers. By promoting team merchandise, affiliates can tap into this enthusiasm. The program features a solid commission rate of 5% per sale, allowing affiliates to earn money through the love locals and visitors have for their basketball team.
With a cookie duration of 30 days, affiliates have ample time for potential buyers to complete their purchases. Although specific details about the network and payout structures weren't available, partnering with a high-energy brand like the Pistons certainly creates opportunities for engaged promotions, especially when talking to sports and team spirit audiences.
Approval Requirements: Applicants must apply via the Impact affiliate platform and have an active website, blog, app or social media account with original content relevant to live events, a publicly accessible privacy policy and terms of use, and comply with Ticketmaster’s affiliate program policies. Approval is at Ticketmaster’s discretion.
Affiliate Network: Impact
Payout Threshold: $50
Ticketmaster is a leading platform in the event ticketing industry, renowned for its extensive selection of tickets to concerts, sports events, theater, and more. They've become a go-to place for fans looking to experience live events, thanks to their partnerships with major artists, teams, and venues. This recognition makes affiliated marketing with them quite appealing.
When it comes to potential earnings, their affiliate program offers a commission rate of 1% per sale. While that might seem low, remember that Ticketmaster typically sells tickets with sizable price tags, which can turn a modest percentage into real cash. For instance, if an average ticket sells for $100, you could earn a commission of $1 per sale. It won’t take long to see that add up!
Plus, their 30-day cookie duration means you'll have a good window for commissions as customers may take some time to make their ticket purchases. With the massive popularity of events and the continual flow of eager customers, being part of Ticketmaster’s affiliate program can be a solid option for marketers looking to tap into the vibrant entertainment market.
Callaway Golf is a well-known name in the golfing world, specializing in a wide range of top-notch golf equipment. From stylish drivers to comfortable apparel and accessories, they offer everything a golfer needs to improve their game. They're hugely popular among both professional and amateur players, making them a go-to brand for golf enthusiasts.
One of the solid features of the Callaway Golf affiliate program is its commission rate, which ranges from 6% to 9% on every sale. Depending on the average order value, which can often be substantial given the premium nature of their products, this can translate into a nice payout for affiliates. Just imagine earning between $6 and $90 for each sale on an average order of $100 to $1,000!
The program also comes with a cookie duration of 45 days, allowing affiliates to capture more conversions. This means customers have nearly a month and a half to finalize their purchase after clicking your referral link, giving you a solid chance at earning that commission!
Approval Requirements: Applicants must have a valid website or app with relevant content, comply with Vivid Seats affiliate program policies, and be approved through a manual review process on the Impact affiliate platform.
Affiliate Network: Impact Radius
Payout Threshold: $50
Vivid Seats is a popular platform for buying and selling tickets to a wide range of events. Whether it's a concert, sports game, theater performance, or other live experiences, you can find tickets here. With a vast selection, they've made a name for themselves among fans looking for that perfect seat.
The commission structure might not be the highest out there, offering 0.8% to 1.6% per sale, but given Vivid Seats’ popularity and average order values, it can still be pretty rewarding. For instance, if you apply those rates to an average ticket sale of $100, you’re looking at commissions ranging from 80 cents to $1.60. It’s not massive, but for high-volume sales, it can add up over time.
They've got a 30-day cookie duration, which can be beneficial for affiliates to capture returns. While some specifics like approval requirements and payout thresholds aren't listed, the overall attractiveness of promoting event tickets draws a significant audience. Plus, with their trusted reputation in the ticketing space, affiliates can feel confident when recommending Vivid Seats to their followers.
FansEdge is a go-to destination for sports fans looking to deck themselves out in their favorite team gear. They offer a huge selection of officially licensed sports apparel, jerseys, memorabilia, and accessories representing teams from the NFL, NBA, MLB, NHL, and college sports. With a strong online presence and a focus on customer satisfaction, FansEdge has built a loyal fanbase.
With an 8% commission rate on sales, affiliate marketers can easily generate revenue when fans shop for their team's merchandise. And given that many sports fans drop a good amount on gear, it's common to see orders hover around a solid average value. This means that with a typical order, affiliates could be looking at earnings of $8 or more for every sale they successfully refer.
Moreover, FansEdge often runs promotions and discounts, making it even easier for affiliates to attract buyers. With a 7-day cookie duration, affiliates have a short window to earn commissions, but the sports-centered audience keeps the interest high. It’s a great opportunity to tap into the passion of sports fans!
Lids is a go-to destination for sports fans, offering a massive range of officially licensed hats, apparel, and accessories for various teams across all major sports leagues. Founded in 1995, the brand has grown to become a favorite for cap enthusiasts looking for both style and team spirit.
Whether you’re hunting for a baseball cap, snapback, or fitted lid, Lids has got you covered. They have a variety of products from well-known brands like New Era and Mitchell & Ness, giving customers plenty of options to express their fandom. Plus, shopping with Lids means you're tapping into a loyal customer base that values team gear at reasonable prices.
The affiliate program offers a 6% commission on sales, which can be pretty appealing with the right marketing strategies. If the average order value lands at around $50, you could be looking at about $3 in commission per sale. With a cookie duration of 7 days, you have a decent opportunity to still earn commissions from potential buyers who visit your links.
SportChek is a go-to destination for Canadians looking for sports gear and activewear. Since its establishment, the company has carved out a reputation for offering a diverse range of products, from apparel to shoes and sporting equipment. They stock popular brands like Nike, Adidas, and Under Armour, making it easy for shoppers to find their favorite gear all in one place.
Their affiliate program presents a solid opportunity for marketers, especially given that the active lifestyle niche remains ever-popular. With a commission rate of 1% per sale, affiliates can earn a small piece of each purchase. If we consider an average order value typical in retail sports gear which can hover around $100, that means affiliates can expect about $1 per sale on average. It may not sound extravagant, but with volume and the right marketing approach, it can add up.
Plus, SportChek's cookie duration of just 1 day means affiliates need to drive prompt action. Still, the brand's popularity and extensive range of products can certainly help push sales fast. More engaged and informed consumers are increasingly turning to online shopping, and SportChek is in a prime position to capitalize on that trend.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the sports niche, you can trust our recommendations to help make it happen.
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