The Sports industry is experiencing significant growth, projected to reach a market size of $614 billion by 2025, with a compound annual growth rate (CAGR) of 5.9% from 2020 to 2025 (Research and Markets). As the popularity of sports continues to rise, the potential for monetization through affiliate marketing is becoming increasingly appealing for entrepreneurs and content creators alike.
This guide covers our top 23 Sports Affiliate Programs. For each program, you'll get key details like:
Approval Requirements: Publishers must operate a content-rich website, blog, or social media channel focused on sports, teams, leagues, athletes, competitions, or fitness. Sites primarily promoting coupons, deals, or incentives are not eligible. Applications are submitted via the Impact affiliate network and are approved at Fanatics’ discretion.
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Fanatics is a big name in sports merchandise, specializing in officially licensed gear from all major leagues, including the NFL, NBA, MLB, and more. They’ve got a wide selection of everything from jerseys to caps, and even unique gifts for sports fans. You'll find products for every team, making it a go-to spot for sports enthusiasts looking to rep their favorites.
Their affiliate program offers an 8% commission per sale, which can be pretty lucrative given the fanbase's passion for gear. While exact average order values can vary, sports merchandise typically sees higher spending, meaning you could rack up a decent commission per sale if you drive traffic effectively. Working alongside a brand as popular as Fanatics means you’re promoting products that fans truly want.
As for cookie duration, Fanatics provides a 7-day tracking window. This means if a customer clicks your link, you get credit for their sale for a week, giving you a nice opportunity to earn commissions. With the right marketing strategies and an engaged audience, becoming an affiliate for Fanatics can really pay off.
Approval Requirements: Publishers must apply via the Impact platform; have a relevant outdoor-lifestyle website or blog; adhere to YETI’s program terms; applications are reviewed on a case-by-case basis; coupon or cashback sites are not accepted.
Affiliate Network: Impact
Payout Threshold: $10
YETI is all about high-performance coolers, drinkware, and outdoor gear. Founded in 2006, they've made a name for themselves among outdoor enthusiasts and adventurers. Their products are built tough, ready to withstand any trip out in the wild. If you're into hiking, camping, fishing, or tailgating, YETI has something for you.
The brand is super popular, known for its quality and durability. People love YETI products not just for their functionality, but for their sleek designs as well. Whether it's a cooler that keeps ice for days or a sturdy tumbler that withstands the elements, YETI has got it all. Their products also aren’t the cheapest on the market, typically trending on the higher end, making them a desirable choice for many shoppers.
With YETI's affiliate program, you get a 4% commission on every sale. Considering their average order value, that's a nice chunk of change for each sale. Plus, they have a 30-day cookie duration, so you'll get credit for referrals for a whole month. Once you hit a payout threshold of $10, you can cash in on your earnings!
Approval Requirements: Affiliates must apply via StubHub’s affiliate platform (Partnerize), own an active website, blog, or app featuring relevant live-event or ticketing content, comply with StubHub’s affiliate terms and marketing guidelines, and pass StubHub’s review
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
StubHub is your go-to platform for buying and selling tickets to events like concerts, sports games, and theater shows. Launched in 2000, it's become a popular spot for fans looking to score the best seats at their favorite events. Whether it’s the Super Bowl or a sold-out band, StubHub connects passionate fans with sellers.
The affiliate program is an easy way to earn commissions by promoting StubHub's extensive selection of tickets. With a commission rate of 9% on each sale, if you consider the average order value often exceeding $100, affiliates can see earnings of around $9 per ticket sold. It’s a great opportunity for influencers and marketers who tap into the entertainment and sports niche.
With a cookie duration of 30 days, there's plenty of time for affiliate links to convert. StubHub’s affiliate offerings, combined with its trusted brand and wide audience reach, make promoting their services a solid choice for anyone in the affiliate marketing game.
Approval Requirements: Applicants must apply through GoPro’s affiliate partner network (Impact), have an active website or social account with relevant action sports, photography, travel or outdoor lifestyle content, and be manually reviewed for brand fit; GoPro does not publicly disclose minimum traffic or follower thresholds
Affiliate Network: Impact
Payout Threshold: $50
GoPro is a name that needs no introduction, especially among adventure enthusiasts and content creators. They offer an amazing range of high-quality action cameras, drones, and accessories that help people capture their experiences in thrilling ways. Whether it's mountain biking, surfing, or even just everyday family moments, GoPro gear is designed to perform in any scenario.
Popularity is a major factor for GoPro; they're the prefered choice for anyone wanting to document their adventures. Plus, their products often deliver an exceptional average order value, so affiliate marketers can really benefit from promoting them. With a commission rate of 4%, you could be earning around $10 on each sale, depending on what products you're promoting.
The GoPro affiliate program is an easy fit for those who love the outdoors, travel, or tech. Their strong brand reputation and the growing popularity of video content make this an appealing program for affiliates looking to tap into an enthusiastic audience. And with a cookie duration of 7 days, affiliates have a solid chance of earning from referred customers!
Approval Requirements: Active website or social media platform with sports or gambling-related content; operator must be at least 21 years old and based in a jurisdiction where FanDuel operates (e.g., US states with legal sports betting, Canada, UK); compliance with FanDuel’s affiliate marketing and advertising guidelines; submission of required legal and tax documentation (e.g., W-9/W-8BEN for US entities); final approval by the FanDuel affiliate management team
Affiliate Network: FanDuel Affiliate Program
Payout Threshold: $50
FanDuel is a big player in the world of online sports betting and fantasy sports. Launched in 2009, it quickly became a favorite among sports fans looking to add some extra excitement to their games. With a user-friendly platform, FanDuel offers traditional sports betting alongside daily fantasy sports, ensuring there's something for everyone.
What makes FanDuel stand out is its lucrative affiliate program. Affiliates can earn a solid 35% recurring commission on the bets placed by players they've referred. This can add up quickly, especially considering the high engagement of sports betting, which often results in repeat players. So if someone you refer keeps placing bets, you keep getting paid!
FanDuel’s affordability and constant promotions attract new users regularly, boosting your chances of earning commissions. While specific details on cookie duration and payout thresholds are a bit elusive, the value potential for affiliates remains strong. It’s an exciting opportunity for anyone looking to get into the sports affiliate marketing scene.
DraftKings is a leading player in the online sports betting and daily fantasy sports industry. They offer a fun and engaging platform where players can participate in live sports betting, daily fantasy sports contests, and casino games. This makes it a popular choice for sports enthusiasts looking to add a little thrill to their game day experience.
Affiliates can enjoy a solid commission rate ranging from 25% to 40% in recurring earnings. This means that as more players sign up and engage with the platform through your referrals, you stand to earn some substantial chump change. With the excitement around live sports and betting, the potential to drive traffic and conversions is pretty strong.
DraftKings is all about building a community, and their brand is well-recognized in the world of sports. They frequently run promotions and bonuses that can attract more players, making it easier for affiliates to generate referrals. If you're into sports and know how to reach that audience, promoting DraftKings can be a win-win situation.
Approval Requirements: Applicants must have an active, publicly accessible website, blog, or mobile app featuring original sports, outdoors, fitness, or related content; comply with program policies (no incentivized traffic, no spam email, no trademark bidding); approval is subject to program review.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
DICK'S Sporting Goods is a go-to for anyone into sports, fitness, or outdoor activities. Established in 1948, this giant retailer carries a broad range of products. From athletic apparel to top-notch gear for hunting, fishing, and camping, they’ve got you covered. DICK’S stocks well-known brands like Nike, Adidas, and TaylorMade, which really appeals to a broad audience of sports enthusiasts.
Their affiliate program offers a commission rate of 3.2% per sale, which can add up pretty quickly, especially considering the nature of sports gear purchases. While the average order value specifics aren’t shared, if you assume it’s around $100, that means you’d be earning an average commission of about $3.20 per sale. With a variety of deals and promotions running, that could boost your earnings further!
The cookie duration is set at 3 days, so prompt promotions are key to taking advantage of it. While specific details about approval requirements or payout thresholds aren’t available, working with such a reputable brand always adds value to affiliate marketing efforts.
Approval Requirements: Applicants must apply via CJ Affiliate, have an active website or blog with original, relevant content, disclose traffic sources and marketing methods, and comply with CJ Affiliate program policies; approvals typically occur within 24–48 hours
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Reebok is a legendary name in the athletic footwear and apparel scene. Known for its innovative designs and collaborations, they've been a go-to brand for fitness enthusiasts since 1958. From stylish sneakers to performance-focused workout gear, there's something for everyone looking to up their game or just sport some trendy gear.
The Reebok affiliate program offers a competitive commission rate of 7% per sale. This comes in handy, especially since their average order value tends to be quite appealing. So, if someone buys a new pair of shoes at around $100, you could be looking at an average commission of $7 from just that one sale!
With a cookie duration of 30 days, you have a solid timeframe to capture your audience's attention and encourage those extra purchases. While we’re still digging into specifics like approval requirements and payout thresholds, it's clear that partnering with Reebok can be a great way to earn some commissions, especially for those in the fitness niche.
Approval Requirements: Application through Commission Junction; applicants must have an active website or app with original, relevant content related to fitness or sports; Under Armour reviews each application for brand alignment, content quality, and compliance with program terms
Affiliate Network: Impact
Payout Threshold: $50
Under Armour is a recognizable name in the athletic apparel and footwear realm. Founded in 1996, the brand quickly gained popularity for its innovative moisture-wicking technology, designed to keep athletes comfortable. Whether you're into running, training, or team sports, Under Armour has got a wide range of high-performance apparel, shoes, and accessories for both men and women.
The brand appeals to fitness enthusiasts who appreciate quality gear that enhances their performance. With a focus on cutting-edge technologies, Under Armour frequently incorporates features like breathability and compression into their products. This dedication to athletic excellence has earned Under Armour a loyal customer base and a solid reputation in the industry.
Joining the Under Armour affiliate program can be lucrative with a commission rate of 4%. The cookie duration is set at 30 days, giving you plenty of time to earn commissions on sales. Average order values often vary, but considering the quality and price points of their products, it’s a good opportunity for affiliates to profit from every sale. It's a program that aligns well with the increasing interest in health and fitness.
Approval Requirements: Applicants must be at least 18 and register via the Adidas affiliate program on Impact (US) or Awin (EU). They must provide an active website or social media property with original content relevant to sports, health, lifestyle or fashion, include a privacy policy/terms of use page, and comply with the network’s and Adidas’s brand guidelines. Approval is subject to network and Adidas review.
Affiliate Network: FlexOffers
Payout Threshold: $50
Adidas is a global leader in sportswear, known for its stylish apparel and footwear. Established in 1949, this brand has cultivated a massive following by aligning itself with athletes, influencers, and fashion trends. From sneakers and sports bras to running gear, Adidas has you covered for almost every sporting or lifestyle need.
With their affiliate program, you can earn a commission of 13.05% on each sale. Given that their average order value hovers around $100, this means you'd typically see around $13.05 in commission per sale. That’s a sweet deal for promoting a brand that fans love!
Plus, Adidas' strong reputation and extensive product line make it easy for affiliates to market. The combination of a 30-day cookie duration means that if someone clicks your link, you have a whole month for that sale to be credited to you. This is a great opportunity to generate some solid passive income.
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Approval Requirements: Applicants must have a website or social media platform that aligns with Nike's brand values and target audience, and provide relevant content about Nike products.
Affiliate Network: Impact
Payout Threshold: $20
Nike is a household name in sportswear and athletic footwear. Founded in 1964, it has since become a leader in performance gear, offering a wide range of products, including sneakers, apparel, and accessories for athletes and casual users alike. The brand resonates well with fitness enthusiasts and pop culture fans, thanks to its association with top athletes and collaborations with fashion icons.
The average order value for Nike is typically around $100, making the affiliate program attractive. Commissions range from 0.8% to 4.8% per sale, which can translate to earnings of approximately $0.80 to $4.80 per sale. This adds up quickly, especially for those who can drive significant traffic to the site.
Nike’s affiliate program runs on a 7-day cookie duration. This means affiliates have a week to earn commission from any click that comes through their links. While other specifics, like the affiliate network and approval requirements, remain unclear, the brand's popularity and quality offer affiliates a solid base to promote from.
Approval Requirements: Applicants must apply through the AvantLink affiliate network; maintain an active website or social media channel with original, high-quality content focused on outdoor recreation or gear; sites solely dedicated to coupons, rebates, or deal aggregation are not accepted; applications are reviewed on a case-by-case basis.
Affiliate Network: Impact Radius
Payout Threshold: $50
REI Co-op is a well-loved name in the outdoor equipment world, having been around since 1938. They specialize in a wide range of high-quality gear for all kinds of adventures, from camping trips to rock climbing excursions. Their extensive product line not only attracts outdoor enthusiasts but also casual adventurers looking to gear up.
In addition to their main offerings, REI has an Outlet section that is perfect for bargain hunters. You can find fantastic deals on brand-name items at steep discounts ranging from 20% to 70%. This not only helps customers save but also makes their affiliate program an attractive option because consumers love a good sale!
With a commission rate of 5% on sales, and considering their average order value of over $120, affiliates have the potential to earn around $6 per sale. Plus, REI offers free shipping on orders over $50, which can encourage more customers to click through your affiliate links and make purchases!
Approval Requirements: A valid website or mobile app with content relevant to Salomon products (e.g., outdoor sports, running, hiking, skiing). Approval is granted at the discretion of Salomon’s affiliate team via the AWIN network; no specific traffic or audience thresholds are publicly disclosed.
Affiliate Network: Commission Junction
Payout Threshold: $50
Salomon is a well-known brand in the outdoor sports arena, particularly famous for its high-quality sports gear and apparel. They specialize in products for activities like trail running, skiing, snowboarding, and hiking. The brand is celebrated for its innovative designs and technology, making it a go-to choice for enthusiasts and professionals alike.
The Salomon affiliate program offers a commission rate of 10% per sale, which can be quite rewarding. With an average order value typically in the range of a few hundred dollars, you can easily earn significant commissions on each sale. For instance, if the average order value is around $200, your average commission would be around $20 for each referred customer.
Joining the affiliate program means you’ll be promoting gear from a trusted name, which can simplify your marketing efforts. Plus, with a 30-day cookie duration, you'll have ample time for your referrals to convert into sales, maximizing your earning potential.
Paris Saint-Germain Store US is the official retail outlet for fans of one of the most popular football clubs in the world. PSG, also known for its star-studded roster, offers a massive selection of merchandise including jerseys, training gear, accessories, and more. Whether you’re a die-hard supporter or just love stylish sportswear, there’s something for everyone.
The store is well-loved among football aficionados and has a solid reputation for quality. The affiliate program boasts a commission rate of 4% per sale, making it a decent opportunity for affiliates, especially given the wide range of products available. Fans regularly spend on team merchandise, which means the average order value could provide a nice commission boost.
With a 7-day cookie duration, affiliates can drive sales effectively. Promoting collectibles and exclusive offers from PSG might resonate well with your audience and could lead to increased purchases, as fans often seek authentic club gear. Keep an eye on seasonal promotions to maximize your earnings!
Manchester United Direct is an official retail partner for one of the most famous football clubs in the world. It offers a vast range of merchandise, from jerseys and training wear to accessories and home decor, all featuring the iconic club branding. Fans of the team will find high-quality products that let them show off their support.
The club's massive global fanbase translates into significant sales potential for affiliates. With a commission rate of 3% per sale, affiliates can earn a decent income based on the store's impressive average order value, which can often exceed $100. This means your average commission could be around $3 or more for each sale, making it an attractive option for those looking to promote sports merchandise.
Designed for football enthusiasts, Manchester United Direct’s offerings cater to both die-hard fans and casual supporters. Its reputation for quality products and ongoing popularity in sports means there’s always demand. Plus, with a cookie duration of 7 days, affiliates have a fair chance to earn commissions on referred sales.
Hurley Outlet, part of the renowned Hurley brand, focuses on providing high-quality surf and lifestyle apparel. They’re well-known for their stylish board shorts, t-shirts, and accessories that cater to surfing enthusiasts and the laid-back lifestyle. With a strong surfer heritage, Hurley has built a loyal following among those who love the beach and ocean culture.
The outlet offers trendy products at a great value, making it a popular choice for budget-conscious shoppers. With a commission rate set at 10% for each sale, affiliates can potentially earn a nice return, especially considering Hurley's average order values. Let's say their average customer spends around $50; that means every successful referral could net affiliates about $5 per sale.
In addition to great products, Hurley Outlet provides a 30-day cookie duration, giving affiliates a fair amount of time to earn those commissions after a user visits the site. Promotional opportunities through emails or social media are likely to resonate with target customers. This makes the Hurley Outlet affiliate program an enticing option for anyone looking to leverage the brand's cool lifestyle image and growing popularity.
Approval Requirements: Applicants must have an approved CJ Affiliate account, then apply to the Fanatics affiliate program (which covers the Pistons 313 Shop). Approval is subject to review of the applicant’s website or marketing channels to ensure relevance, quality, and compliance with CJ Affiliate and Fanatics terms.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
The Pistons 313 Shop is all about celebrating Detroit's basketball heritage, offering a range of cool merchandise and collectibles. You can find everything from jerseys and hats to unique memorabilia that fans absolutely love. This shop taps into the passion of Pistons fans and the charm of the Motor City, creating a fun shopping experience for anyone looking to support their favorite team.
When you join the affiliate program, you'll earn a 5% commission on each sale. So, if the average order value is around $75, you can expect to earn about $3.75 per sale. That's not too shabby! It's a solid way to earn some cash while promoting a brand that resonates with sports enthusiasts.
The pistons313 shop aims to keep fans connected and engaged, and their unique product offerings only add to the winning atmosphere. You'll get access to top-quality gear that appeals to a dedicated fan base, making the affiliate program a great pick if you're into sporting goods and team pride.
Approval Requirements: Applicants must apply via the Impact affiliate platform and have an active website, blog, app or social media account with original content relevant to live events, a publicly accessible privacy policy and terms of use, and comply with Ticketmaster’s affiliate program policies. Approval is at Ticketmaster’s discretion.
Affiliate Network: Impact
Payout Threshold: $50
Ticketmaster is a leading service for event ticketing, selling tickets to concerts, sports events, and shows worldwide. With a robust reputation, they connect fans to their favorite events, partnering with major venues and artists.
They cater to a wide audience, from die-hard music fans to sports enthusiasts. This diversity means that their commission structure can be really appealing for affiliates. With a commission rate of 1% per sale, affiliates can benefit, especially considering the average ticket prices can range widely, often exceeding $100!
The program features a 30-day cookie duration, which is a solid window for driving sales. Although specific payout thresholds and other details are unclear, joining the Ticketmaster affiliate program can be a great way for marketers to tap into the excitement of live events while earning commissions.
Callaway Golf is a renowned name in the golf world, known for its innovative equipment and commitment to quality. Offering everything from drivers and putters to apparel and accessories, Callaway has something for every golfer, whether you're a beginner or a seasoned pro. The brand stands out in a crowded market, with a loyal customer base that's always on the lookout for new gear to enhance their game.
With an impressive commission rate of 6% to 9%, affiliates can earn a decent payout on each sale. For example, if an average order value hovers around $200, that could mean you'd pocket between $12 and $18 per sale. Plus, with a cookie duration of 45 days, you’ve got plenty of time to earn commissions on any follow-up purchases made by your referrals.
The Callaway brand also benefits from powerful marketing and partnerships within the golfing community, helping you to easily promote their products through the affiliate program. While specific details about payout thresholds and approval requirements weren’t readily available, the appeal of Callaway's diverse product range makes this affiliate program a solid choice for anyone looking to promote golf equipment.
Approval Requirements: Applicants must have a valid website or app with relevant content, comply with Vivid Seats affiliate program policies, and be approved through a manual review process on the Impact affiliate platform.
Affiliate Network: Impact Radius
Payout Threshold: $50
Vivid Seats is an exciting player in the ticketing industry, offering a wide range of events from concerts and sports to theater shows and more. They focus on providing fans with a reliable platform to purchase tickets confidently. Whether you're into rock concerts or the big game, Vivid Seats has you covered!
The affiliate program features commission rates at 0.8% to 1.6% per sale, making it a decent option for marketers who promote events. Although specific metrics like average order value aren't always highlighted, promoting high-demand events can lead to some solid earnings. With a cookie duration of 30 days, you have a fair amount of time to earn that commission once someone clicks your link.
Joining the Vivid Seats affiliate program is a smooth process and offers affiliates the chance to tap into an enthusiastic audience eager to catch live experiences. This creates a great opportunity for marketers to leverage their audience’s interests while pushing high-demand event tickets.
Their affiliate program offers a decent commission rate of 8% per sale. Given the popularity of the sports merchandise market, many customers tend to spend quite a bit on gear—almost $50 on average, which means you could potentially earn about $4 in commission per sale. That's not too shabby!
With a cookie duration of 7 days, your referrals have a good window to make their purchases. FansEdge often promotes special sales and discounts, which can help affiliates maximize their earnings. Just remember to keep an eye on their latest offerings to provide the best recommendations to your audience!
Lids is a well-known brand focusing on headwear and related sports merchandise, catering particularly to sports fans across the country. They offer a wide range of hats, caps, and apparel, featuring everything from local teams to national leagues. With a variety of styles available, Lids provides something for everyone, making it a go-to destination for sports enthusiasts.
This popular brand appeals to a broad audience, given its extensive selection and the fantastic quality of its products. The average price point is often around $25, which means with a commission rate of 6%, you could earn about $1.50 for each sale you refer. As a sports fan or influencer, partnering with Lids can be an easy way to promote items that your audience will love.
Lids also frequently runs promotions and discounts, enhancing the appeal of its affiliate program. With a solid cookie duration of 7 days, this means you can still earn commissions on purchases made by your referred customers within that timeframe. Overall, Lids makes for a great affiliate partner due to its established market presence and diverse product lineup.
SportChek is a well-known name in the world of athletic apparel and gear. They offer a wide range of products for various sports and activities, including clothing, footwear, and accessories from popular brands like Nike, Adidas, and Under Armour. With a focus on quality and performance, SportChek has gained a loyal customer base among fitness enthusiasts and casual sports lovers alike.
Their affiliate program offers a 1% commission on sales, making it easy for partners to earn money promoting SportChek’s extensive product range. Even with a lower commission rate, if we consider an average order value of around $100, an affiliate could earn about $1 per sale. This makes it straightforward for anyone promoting their products to calculate their potential earnings.
SportChek also emphasizes customer service and community, which adds to its appeal. Whether you’re a seasoned athlete or just starting out, SportChek has something for everyone, making it a great option for affiliate marketers looking to tap into the fitness market.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the sports niche, you can trust our recommendations to help make it happen.
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