The 49 Best Sports Affiliate Programs of 2023

Help your audience find the best athletic gear with these sports affiliate programs.

By Andrew Fiebert Updated September 23, 2023

If you're ready to dive into the world of Sports Affiliate Programs, let's get started! No fluff, just real insights and practical advice.

Jump straight to the affiliate programs

Looking to Start a Sports Blog?

We've written extensively about how to start a sports blog. If you're ready to start a sports blog that readers will love, our guide is the best place to start.

Why Choose a Sports Affiliate Program?

Choosing the right affiliate program is an essential part of any winning affiliate marketing strategy.

There are several reasons why you should choose sports affiliate programs:

  • Lucrative earning potential: Sports affiliate programs offer high commission rates, allowing you to earn a significant income.
  • Wide range of products: Sports affiliate programs cover a variety of products such as sports apparel, equipment, and merchandise, giving you a diverse range of options to promote.
  • Passionate audience: Sports fans are highly engaged and passionate, making it easier to connect with them and promote products they are genuinely interested in.
  • Established brands: Many sports affiliate programs partner with well-known and reputable brands, which adds credibility and trust to your promotions.
  • Seasonal opportunities: Sports events and seasons create opportunities for targeted promotions, allowing you to capitalize on the excitement and generate more sales.
  • Evergreen market: The sports industry is a consistently popular and evergreen market, ensuring a steady demand for sports-related products.

Looking for programs in a different niche? Check out our full Affiliate Programs Database.

How We Picked the Best Sports Affiliate Programs

Commission Structure

We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.

Product Quality

Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.

Brand Reputation

We give extra weight to brands with stellar reputations for taking care of their affiliates.

Payout Terms

Different programs have different payout thresholds and frequencies that we considered when writing our list.

Top 49 Sports Affiliate Programs in 2023

  1. DICK’S Sporting Goods

    DICK’S Sporting Goods

    Commission Rate: 3.2% Per Sale

    Cookie Duration: 3 Days

    DICK’S Sporting Goods homepage

    DICK'S Sporting Goods is an amazing affiliate program because they are a top-notch sporting goods retailer with a wide range of sports equipment, apparel, and accessories. Their extensive assortment ensures that customers can find everything they need for their favorite sports and activities.

    With a commission rate of 3.2% per sale, DICK'S Sporting Goods offers a competitive payout for their affiliates. This means that you can earn a decent commission for every sale you generate through your affiliate links.

    Additionally, the 3-day cookie duration provided by DICK'S Sporting Goods gives you a good window of opportunity to earn commission on any purchases made by customers who click on your affiliate links. This means that even if customers don't make an immediate purchase, you still have a chance to earn commission if they return to the website within 3 days.

    Some of DICK'S Sporting Goods' most popular products include high-quality sporting equipment such as basketballs, baseball gloves, and golf clubs. They also offer a wide selection of athletic apparel, including popular brands like Nike and Under Armour. Whether you're a sports enthusiast or just looking for some new workout gear, DICK'S Sporting Goods has got you covered.

    Join the DICK’S Sporting Goods Affiliate Program
  2. Adidas


    Commission Rate: 13.05% Per Sale

    Cookie Duration: 30 Days

    Adidas homepage

    Adidas is an incredible affiliate program that has been around since 1949. They have a long history of creating top-notch athletic footwear, trendy sport-centric fashion, and accessories that are specially crafted to help people embrace the power of sport in their everyday lives.

    What makes Adidas stand out is their impressive commission rate of 13.05% per sale. This rate is higher than what you might expect from other affiliate programs, allowing you to earn more for every sale you make. Additionally, their cookie duration of 30 days gives you plenty of time to earn commissions on any subsequent purchases made by customers you refer.

    Adidas offers a wide range of popular products that customers love. From their iconic sneakers like the Stan Smith and Superstar, to their stylish activewear and accessories, there's something for everyone. Whether your audience is into running, basketball, or just wants to look fashionable while working out, Adidas has got them covered.

    Join the Adidas Affiliate Program
  3. DraftKings


    Commission Rate: 25% - 40% Recurring

    Cookie Duration: Unknown

    DraftKings homepage

    DraftKings is an amazing affiliate program for those who love fantasy sports. They offer responsible games and betting experiences, making life more exciting with skin in the game. With commission rates ranging from 25% to 40% recurring, it's higher than what you might expect from other programs. Although the cookie duration is unknown, the potential for earning is still significant.

    One of DraftKings' most popular products is their fantasy sports platform, where users can create and manage their own teams. They also offer sports betting, allowing fans to place wagers on various sports events. These products attract a large and engaged audience, making it a great opportunity for affiliates to earn a substantial commission.

    Join the DraftKings Affiliate Program
  4. Rei Co-op

    Rei Co-op

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    Rei Co-op homepage

    Rei Co-op is an incredible affiliate program that shares their passion for the outdoors, just like us. Since 1938, they have built a massive brand recognition and offer a wide variety of products to cater to every outdoor enthusiast's needs.

    What sets Rei Co-op apart is their impressive commission rate of 5% per sale, which is higher than what we typically expect from an affiliate program. This means that we have the potential to earn more with every referral we make to their products.

    Additionally, Rei Co-op offers a generous cookie duration of 30 days. This means that even if a customer doesn't make a purchase immediately after clicking on our affiliate link, we still have a whole month for them to complete their purchase and earn our commission. This longer cookie duration gives us a higher chance of earning, compared to programs with shorter durations.

    Some of Rei Co-op's most popular products include their high-quality outdoor gear, camping equipment, and hiking essentials. With their reputation and extensive product range, there's something for everyone who loves the great outdoors.

    Join the Rei Co-op Affiliate Program
  5. Under Armour

    Under Armour

    Commission Rate: 4% Per Sale

    Cookie Duration: 30 Days

    Under Armour's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Affiliates get 5% commission.

    Join the Under Armour Affiliate Program
  6. FanDuel


    Commission Rate: 35% Recurring

    Cookie Duration: Unknown

    FanDuel created a new way to play fantasy sports. It's fan vs. fan in a test of sports knowledge and fantasy knowhow, with wins at any given day.

    Join the FanDuel Affiliate Program
  7. StubHub


    Commission Rate: 9% Per Sale

    Cookie Duration: 30 Days

    StubHub is a very well-known event ticket marketplace, and that leverage helps to encourage your audience to click on your affiliate links.

    Join the StubHub Affiliate Program
  8. YETI


    Commission Rate: 4% Per Sale

    Cookie Duration: 30 Days

    YETI offers premium ice chests, drinkware, and accessories that are the pinnacle of performance and durability.

    Join the YETI Affiliate Program
  9. GoPro


    Commission Rate: 4% Per Sale

    Cookie Duration: 7 Days

    With GoPro, you can record landing the fish, navigating the rapids, or base jumping from a perilous height. GoPros can be promoted to anyone.

    Join the GoPro Affiliate Program
  10. Reebok


    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    Reebok creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness, and women’s categories.

    Join the Reebok Affiliate Program
  11. PureVPN


    Commission Rate: 40% - 100% Per Sale

    Cookie Duration: 90 Days

    PureVPN has strong conversion rates and dedicated account managers. They offer the industry's best payout in the quickest time - 15 days!

    Join the PureVPN Affiliate Program
  12. Nike


    Commission Rate: 0.8% - 4.8% Per Sale

    Cookie Duration: 7 Days

    A pioneer in sportswear, footwear and equipment, Nike has dominated the field of sports and fashion since its launch in 1971.

    Join the Nike Affiliate Program
  13. Sports Direct

    Sports Direct

    Commission Rate: 2.4% Per Sale

    Cookie Duration: 30 Days

    Sports Direct is the one-stop sports shop for the biggest brands. They offer trainers for everyone, plus sports clothing & accessories.

    Join the Sports Direct Affiliate Program
  14. Vivid Seats

    Vivid Seats

    Commission Rate: 0.8% and 1.6% Per Sale

    Cookie Duration: 30 Days

    Vivid Seats sells tickets for 70,000 live events that they cater for internationally. People can buy or sell tickets from other users as well.

    Join the Vivid Seats Affiliate Program
  15. Hurley Outlet

    Hurley Outlet

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    Hurley is the best-known and well-regarded surf, skate, and snow lifestyle brand, designs, markets, and distributes industry-leading apparel.

    Join the Hurley Outlet Affiliate Program
  16. Ticketmaster


    Commission Rate: 1% Per Sale

    Cookie Duration: 30 Days

    Live only happens once. Be there with Ticketmaster. Shop millions of live events and discover can't-miss concerts, games, theater and more.

    Join the Ticketmaster Affiliate Program
  17. Salomon


    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    Salomon is an online shop for sporting goods for men, women, and children for trail & road running, cross-country skiing, and more.

    Join the Salomon Affiliate Program
  18. Manchester United Direct

    Manchester United Direct

    Commission Rate: 3% Per Sale

    Cookie Duration: 7 Days

    Manchester United Direct Store US is your premier source for authentic Manchester United kits and merchandise to support your club.

    Join the Manchester United Direct Affiliate Program
  19. Paris Saint-Germain Store US

    Paris Saint-Germain Store US

    Commission Rate: 4% Per Sale

    Cookie Duration: 7 Days

    Paris Saint-Germain Store US is an online store list, selling match kits for the whole family or souvenirs for your fan collection.

    Join the Paris Saint-Germain Store US Affiliate Program
  20. Pistons 313 Shop

    Pistons 313 Shop

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    Shop the Pistons 313 Shop for jerseys, t-shirts, accessories and more for the whole family including City Edition Novelties.

    Join the Pistons 313 Shop Affiliate Program
  21. Callaway Golf

    Callaway Golf

    Commission Rate: 6% - 9% Per Sale

    Cookie Duration: 45 Days

    Callaway Golf designs, manufactures, markets and sells golf equipment, golf accessories, and more in over 70 countries worldwide.

    Join the Callaway Golf Affiliate Program
  22. Fitbit


    Commission Rate: 3% Per Sale

    Cookie Duration: 15 Days

    Fitbit is the must-have wearable technology for fitness and sports. From counting steps to quality of sleep, they help the wearer track their activity.

    Join the Fitbit Affiliate Program
  23. SportChek


    Commission Rate: 1% Per Sale

    Cookie Duration: 1 Day

    SportChek is the largest national retailer of sporting equipment, footwear, and apparel in Canada for Men, Women, and Kids.

    Join the SportChek Affiliate Program
  24. Kohl’s


    Commission Rate: 2.4% Per Sale

    Cookie Duration: 7 Days

    At Kohl's, find great savings on clothing, shoes, toys, home décor, appliances, and electronics for the whole family.

    Join the Kohl’s Affiliate Program
  25. obe Fitness

    obe Fitness

    Commission Rate: 158.71% Per Sale

    Cookie Duration: 365 Days

    obe Fitness is a Live, On-demand fitness class and workouts, including cardio, strength, yoga, and more from obé fitness.

    Join the obe Fitness Affiliate Program
  26. Sector 9

    Sector 9

    Commission Rate: 5% - 8% Per Sale

    Cookie Duration: 30 Days

    Sector 9 stocks the highest quality Skateboard Decks, Completes, Wheels, Trucks, Tools & Accessories for the surf and skate lifestyle.

    Join the Sector 9 Affiliate Program
  27. New Balance

    New Balance

    Commission Rate: 4% Per Sale

    Cookie Duration: 30 Days

    New Balance has a rich and storied history of providing runners and other athletes with premium footwear and apparel for over 100 years.

    Join the New Balance Affiliate Program
  28. Ellesse


    Commission Rate: 6% Per Sale

    Cookie Duration: 30 Days

    ellesse is the original sportswear brand founded in Italy in 1959, producing apparel, footwear, and accessories.

    Join the Ellesse Affiliate Program
  29. Bass Pro Shops

    Bass Pro Shops

    Commission Rate: 0.8% - 5.6% Per Sale

    Cookie Duration: 7 Days

    Bass Pro Shops isn’t just a fishing store. They also sell hunting, boating, shooting, and camping gear. Get 5% commission.

    Join the Bass Pro Shops Affiliate Program
  30. lululemon


    Commission Rate: 5% - 7% Per Sale

    Cookie Duration: Unknown

    Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men.

    Join the lululemon Affiliate Program
  31. Camelbak


    Commission Rate: Unknown

    Cookie Duration: 7 Days

    CamelBak is the originator and world leader in hands-free hydration systems for hiking, running, snowboarding and skiing.

    Join the Camelbak Affiliate Program
  32. L.L. Bean

    L.L. Bean

    Commission Rate: 3.2% Per Sale

    Cookie Duration: 1 Day

    L.L.Bean products are recognized around the world for their functional, innovative design and high quality.

    Join the L.L. Bean Affiliate Program
  33. Mustad Fishing

    Mustad Fishing

    Commission Rate: 20% Per Sale

    Cookie Duration: 30 Days

    Mustad Fishing is a Norwegian company that manufactures and sold fishing tackle, and accessories for both the avid and aspiring angler.

    Join the Mustad Fishing Affiliate Program
  34. Bushnell


    Commission Rate: 6% Per Sale

    Cookie Duration: 30 Days

    Bushnell is the industry leader in high-performance sports optics, providing the highest quality, reliable, and affordable sports products.

    Join the Bushnell Affiliate Program
  35. Lovell Rugby

    Lovell Rugby

    Commission Rate: $5 - $10 Per Sale

    Cookie Duration: 30 Days

    Lovell Rugby is here to assist in delivering high performance on the rugby field, so you can achieve your true potential.

    Join the Lovell Rugby Affiliate Program
  36. BJJ Fanatics

    BJJ Fanatics

    Commission Rate: 2% Per Sale

    Cookie Duration: 30 Days

    BJJ Fanatics created a resource for BJJ Students who don't look at Jiu-Jitsu as a sport - but a lifestyle, providing instructional videos.

    Join the BJJ Fanatics Affiliate Program
  37. MESSi


    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    The Messi Store, the exclusive source of the official premium lifestyle brand of soccer legend Leo Messi: The Messi Brand.

    Join the MESSi Affiliate Program
  38. Tennis Point UK

    Tennis Point UK

    Commission Rate: 1% Per Sale

    Cookie Duration: 30 Days

    Tennis-Point GmbH is the market leader, offering a wide range of tennis equipment, ensuring lightning-fast shipping, and more.

    Join the Tennis Point UK Affiliate Program
  39. Lovell Soccer

    Lovell Soccer

    Commission Rate: 1% - 5% Per Sale

    Cookie Duration: 30 Days

    Lovell Soccer is here to assist you in delivering high performance on the football pitch, so you can achieve your potential.

    Join the Lovell Soccer Affiliate Program
  40. Lids


    Commission Rate: 6% Per Sale

    Cookie Duration: 7 Days is the #1 destination for jerseys, t-shirts, hats, apparel, and much more from official leagues & brands.

    Join the Lids Affiliate Program
  41. FansEdge


    Commission Rate: 8% Per Sale

    Cookie Duration: 7 Days is the shop for your sports fan gear with classic sports streetwear, authentic retro snapbacks, and vintage MLB and NFL styles.

    Join the FansEdge Affiliate Program
  42. Berghaus


    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    Berghaus is an ecommerce retailer and one of the UK’s leading outdoor clothing, footwear, and equipment brand.

    Join the Berghaus Affiliate Program
  43. WWE Shop

    WWE Shop

    Commission Rate: 8% Per Sale

    Cookie Duration: 7 Days

    WWE Shop is your official source for authentic WWE gear including title belts, apparel, and WWE collectibles.

    Join the WWE Shop Affiliate Program
  44. Arc’teryx


    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    Arc'teryx is a high performance outdoor equipment company known for leading innovations in climbing, skiing and alpine technologies.

    Join the Arc’teryx Affiliate Program
  45. Debenhams UK

    Debenhams UK

    Commission Rate: 4% Per Sale

    Cookie Duration: 30 Days

    Debenhams is one of the UK’s leading multi-brand retailers across womenswear, menswear, childrenswear, home, and beauty.

    Join the Debenhams UK Affiliate Program
  46. Skechers


    Commission Rate: Unknown

    Cookie Duration: Unknown

    Sport, casual, work, wide, kids', and performance shoes with style, comfort, innovation, quality, and value.

    Join the Skechers Affiliate Program
  47. Newell Brands – Outdoor & Recreation

    Newell Brands – Outdoor & Recreation

    Commission Rate: 8% Per Sale

    Cookie Duration: 90 Days

    Newell Brands - Outdoor & Recreation is the leader in outdoor performance clothing and gear for hiking, camping, winter sports, and more.

    Join the Newell Brands – Outdoor & Recreation Affiliate Program
  48. Running Room

    Running Room

    Commission Rate: 8% Per Sale

    Cookie Duration: 30 Days

    Running Room is a specialty running retailer of sporting goods, apparel, and footwear, creating a place to purchase quality running shoes.

    Join the Running Room Affiliate Program

How We Selected the Best Sports Affiliate Programs

Criteria for Our Selection

When compiling our list of the 49 best sports affiliate programs, we considered a range of factors to ensure we provided a comprehensive and fair evaluation. Our goal was to help you make the best possible choice for your affiliate marketing needs. Here's a closer look at our selection criteria:

  • Commission Structure: The first thing we looked at was the commission structure. We aimed to include programs that offer competitive and fair commission rates. Some offer a flat fee per sale, while others provide a percentage of the sale value. A few even provide recurring commissions, giving affiliates a share of the ongoing subscription revenue.
  • Product Quality: The quality of the sports itself is critical. After all, it's much easier to sell a product that you believe in and that offers real value to its users. We looked for programs offering high-quality, reputable sports products.
  • Brand Reputation: The reputation of the brand is also important. Well-known and respected brands can be easier to sell, and customers are often more comfortable buying from them.
  • Payout Terms: We considered the payout terms, including the minimum payout threshold and the frequency of payments. Programs that pay out more frequently and have lower payout thresholds are generally more attractive to affiliates.

By considering these factors, we've been able to provide you with a list of sports affiliate programs that are not only profitable but also fair, reputable, and supportive of their affiliates.

Why Trust Our Recommendations?

As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.

At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.

We've also written extensively about how to start a sports blog. Between that and our work with customers who own sites in the Sports niche, we've gained tons of knowledge in the space.

If you want to be a successful affiliate in the sports niche, you can trust our recommendations to help make it happen.

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