The sports industry is booming, with the global sports market size expected to reach $614.1 billion by 2025, growing at a CAGR of 4.5% from 2020 to 2025 (source). This growth translates into lucrative opportunities for affiliates within the sports sector, making it an exciting time to dive into sports affiliate programs.
This guide covers our top 25 Sports Affiliate Programs. For each program, you'll get key details like:
Approval Requirements: Publishers must operate a content-rich website, blog, or social media channel focused on sports, teams, leagues, athletes, competitions, or fitness. Sites primarily promoting coupons, deals, or incentives are not eligible. Applications are submitted via the Impact affiliate network and are approved at Fanatics’ discretion.
Affiliate Network: Impact
Payout Threshold: $50
Fanatics is the go-to place for sports fans looking to score official gear from their favorite teams and leagues. From jerseys and hats to collectibles and accessories, they cover all major sports, including NFL, NBA, MLB, and college teams. Popularity is huge, with fans eager to show their support, making it a solid choice for affiliate marketers.
With an 8% commission on sales, Fanatics offers a great opportunity to earn some cash, especially considering the average order value can be quite high. This means that when you bring in a sale, you’re looking at an average commission that could be pretty attractive! Plus, who doesn’t love the thrill of a sports win while boosting their earnings?
Fanatics prides itself on being a trusted partner for sports enthusiasts, ensuring quality products and a wide variety. Whether fans are looking for that game-day jersey or the latest in team-branded fashion, there’s something for everyone. This strong brand loyalty, combined with its extensive range, makes Fanatics’ affiliate program appealing for those in the sports niche.
Approval Requirements: Publishers must apply via the Impact platform; have a relevant outdoor-lifestyle website or blog; adhere to YETI’s program terms; applications are reviewed on a case-by-case basis; coupon or cashback sites are not accepted.
Affiliate Network: Impact
Payout Threshold: $10
YETI has made a name for itself in the world of outdoor gear, particularly known for its high-quality coolers and drinkware. Their products are designed for those who love adventure, from camping trips to fishing excursions. Whether it’s their rugged camping coolers or stylish tumblers, YETI is all about durability and performance.
The brand resonates with a loyal customer base, thanks to its top-notch design and functionality. YETI products often come with a hefty price tag, meaning their average order value is typically on the higher side. This works in favor of affiliates, especially since you'll earn a 4% commission on sales! With an average order of about $100, this could land you an average commission of $4 per sale.
Partnering with the YETI affiliate program through Impact is smooth and effective for marketers. You get a cookie duration of 30 days, meaning you’ll have a decent window to earn those commissions. Plus, the low payout threshold of $10 makes it easy to cash in on your earnings quickly.
Approval Requirements: Affiliates must apply via StubHub’s affiliate platform (Partnerize), own an active website, blog, or app featuring relevant live-event or ticketing content, comply with StubHub’s affiliate terms and marketing guidelines, and pass StubHub’s review
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
StubHub is a prominent online platform for buying and selling tickets to live events, including concerts, sports, and theater performances. They offer a vast selection, making it easy for fans to find tickets to their favorite events, whether it's a major league game or a big-name concert. With millions of listings, they cater to a wide range of tastes and preferences.
The StubHub affiliate program provides a solid commission rate of 9% per sale. This is appealing, especially considering the average price of tickets can range widely, often falling between $50 to $200. That means your average commission could easily land between $4.50 to $18 per sale, depending on the ticket price—a great incentive for affiliates looking to promote quality event experiences!
The program is designed to attract passionate promoters since live events are always in demand. Coupled with their powerful brand recognition and user-friendly platform, affiliates can feel confident promoting StubHub's services. With a good cookie duration of 30 days, you get ample time to earn commissions on purchases made by users you refer.
Approval Requirements: Applicants must apply through GoPro’s affiliate partner network (Impact), have an active website or social account with relevant action sports, photography, travel or outdoor lifestyle content, and be manually reviewed for brand fit; GoPro does not publicly disclose minimum traffic or follower thresholds
Affiliate Network: Impact
Payout Threshold: $50
GoPro is a well-known brand famous for its action cameras and accessories. Since its launch, it's become a go-to choice for adventure enthusiasts and content creators alike. Whether it's surfing, biking, or snowboarding, GoPro cameras capture thrilling moments in stunning quality. This popularity means there's a solid market for their products, making it appealing for affiliates.
The GoPro affiliate program offers a commission rate of 4% per sale, which can be quite lucrative. For example, if an average order value is around $400, you could earn about $16 per sale. That's not too shabby for promoting equipment people love. Plus, with a cookie duration of 7 days, you'll get credit for sales made after someone clicks your link, keeping the chances of earning a commission in your favor.
Affiliates also get the chance to promote an established brand with high customer loyalty. GoPro's product range isn't limited to just cameras; it also includes mounts and accessories that enhance the filming experience. So, if you're aligned with an active audience, this affiliate program could be a great fit for you!
Approval Requirements: Active website or social media platform with sports or gambling-related content; operator must be at least 21 years old and based in a jurisdiction where FanDuel operates (e.g., US states with legal sports betting, Canada, UK); compliance with FanDuel’s affiliate marketing and advertising guidelines; submission of required legal and tax documentation (e.g., W-9/W-8BEN for US entities); final approval by the FanDuel affiliate management team
Affiliate Network: FanDuel Affiliate Program
Payout Threshold: $50
FanDuel is a major player in the online sports betting and gaming landscape. Known primarily for its daily fantasy sports offerings, FanDuel has expanded into sports betting and online casino games. They cater to a wide range of sports fans, offering everything from fantasy leagues to live betting markets, making it a go-to platform for sports enthusiasts.
The affiliate program is designed to benefit marketers looking to tap into this exciting industry. With a lucrative 35% recurring commission rate, affiliates have the opportunity to earn significant income. This means if your audience signs up and plays on FanDuel, you'll keep earning from their activity over time, bringing great potential for long-term revenue.
While the specifics on cookie duration, approval requirements, and payout thresholds aren’t clearly outlined, FanDuel's strong brand recognition and a thriving user base ensure that promoting their services can yield fruitful results. With the gaming market growing rapidly, being part of this affiliate program could be a great opportunity for content creators and marketers in the sports niche.
DraftKings is a leading name in the sports betting and fantasy sports industry, known for creating an engaging and competitive environment for fans. Launched in 2012, the platform offers a diverse range of gaming options, including daily fantasy sports contests and traditional sports betting across various major leagues. With millions of users, DraftKings has rapidly evolved into a go-to destination for sports enthusiasts looking to put their knowledge to the test.
One of the coolest aspects of DraftKings is their flexible commission structure for affiliates, which offers between 25% to 40% recurring. This means you can earn significant income by driving traffic and encouraging sign-ups. Given the popular nature of their platform, the average order value can be substantial. This means that even a modest number of referrals can lead to a commendable commission earning.
The DraftKings affiliate program is tailored for marketers eager to promote a well-established and loved brand. They provide plenty of resources and support for affiliates to help them succeed. If you're looking to connect with a diverse audience passionate about sports and gaming, DraftKings could be an exciting program to join.
Approval Requirements: Applicants must have an active, publicly accessible website, blog, or mobile app featuring original sports, outdoors, fitness, or related content; comply with program policies (no incentivized traffic, no spam email, no trademark bidding); approval is subject to program review.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
DICK'S Sporting Goods is a well-known name in the retail sporting goods industry. With a wide range of products, from athletic apparel to home fitness equipment, they cater to sports enthusiasts of all kinds. Whether you’re looking for football gear, running shoes, or yoga accessories, DICK'S has got you covered.
Their brand is highly popular, partly due to a vast selection of high-quality and well-known brands that shoppers trust. This strong reputation boosts customer loyalty and increases conversion rates, making their affiliate program attractive for marketers looking to monetize sporting goods. The program offers a commission rate of 3.2% per sale, which can translate into meaningful earnings with their solid product offerings.
Besides that, DICK'S Sporting Goods makes the shopping experience even better, with special promotions and high-quality customer service. The average order value can be substantial, meaning even a small commission rate results in favorable earnings for affiliates. As their brand grows, it presents an excellent opportunity for affiliates to tap into the thriving sports retail market.
Approval Requirements: Applicants must apply via CJ Affiliate, have an active website or blog with original, relevant content, disclose traffic sources and marketing methods, and comply with CJ Affiliate program policies; approvals typically occur within 24–48 hours
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Reebok is a well-known sportswear and footwear brand that has made its mark since its founding in 1958. They focus on providing quality products for fitness enthusiasts, athletes, and casual wearers alike. From trendy workout gear to classic sneakers, Reebok has something for everyone, making it a favorite among fitness buffs and sneakerheads.
Reebok's affiliate program offers a 7% commission rate per sale. This can be pretty lucrative considering the average order value is typically around $100, which means an average commission of $7 for every sale you drive. Plus, with a cookie duration of 30 days, your referrals have a decent window to complete their purchases, boosting your chances of earning more.
The brand's popularity ensures that there’s a solid market for affiliates to tap into, as they often launch new products and collaborate with various fitness influencers. While some details about the approval requirements and payout thresholds may not be clear, the overall appeal of Reebok’s diverse product range makes it an attractive opportunity for affiliates looking to promote a recognized name in sportswear.
Approval Requirements: Application through Commission Junction; applicants must have an active website or app with original, relevant content related to fitness or sports; Under Armour reviews each application for brand alignment, content quality, and compliance with program terms
Affiliate Network: Impact
Payout Threshold: $50
Under Armour is a popular sportswear brand known for its innovative athletic gear. Established in 1996, the company has made a name for itself with high-performance apparel designed to keep athletes comfortable and cool. From moisture-wicking shirts to durable footwear, Under Armour offers a wide selection of products for fitness enthusiasts and casual wearers alike.
When it comes to Under Armour's affiliate program, there’s a reasonable 4% commission rate on each sale. While commissions might not sound massive at first, consider that their average order values can sometimes exceed $100. This means your potential average commission can be around $4 per sale, which can add up quickly with a few successful referrals.
The brand enjoys a strong reputation, making it easier for affiliates to promote products. With active and engaging marketing campaigns, Under Armour is a great fit for affiliates who target fitness and sports markets. Plus, with a cookie duration of 30 days, affiliates have a solid window to earn commissions for any referrals they generate.
Approval Requirements: Applicants must be at least 18 and register via the Adidas affiliate program on Impact (US) or Awin (EU). They must provide an active website or social media property with original content relevant to sports, health, lifestyle or fashion, include a privacy policy/terms of use page, and comply with the network’s and Adidas’s brand guidelines. Approval is subject to network and Adidas review.
Affiliate Network: FlexOffers
Payout Threshold: $50
Adidas is a powerhouse in the sports apparel world, widely recognized for its stylish footwear, activewear, and accessories. The brand has been setting trends since its founding and is known for its commitment to quality and performance, making it a favorite among athletes and casual wearers alike. With an ever-expanding range of stylish sneakers, running, and training gear, there's something for everyone in the Adidas lineup.
One of the key perks for affiliates is the attractive commission rate of 13.05% per sale. If you're promoting items that typically sell for around $100, that translates to an average commission of about $13.05 per sale. This can really add up, especially for top products in the Adidas catalog. Plus, they offer a cookie duration of 30 days, so you’ll have plenty of time to earn from your referrals.
Being part of the Adidas affiliate program means being linked to a brand that’s not just global, but also hugely popular. With an engaged customer base and regular product drops, there's always something new to promote. Whether your audience is sports enthusiasts or fashion-forward shoppers, Adidas offers a wide range of products that cater to all styles and needs.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Approval Requirements: Applicants must have a website or social media platform that aligns with Nike's brand values and target audience, and provide relevant content about Nike products.
Affiliate Network: Impact
Payout Threshold: $20
Nike is a global powerhouse in sportswear and athletic gear, known for its innovative designs and marketing. Founded in 1964, it has built a fantastic reputation and a loyal customer base. From sneakers to apparel, Nike has something for everyone, whether you're hitting the gym or just looking for a stylish outfit.
The average order value for Nike products tends to be on the higher side, making its affiliate program appealing. With a commission rate ranging from 0.8% to 4.8%, affiliates can earn a decent payout based on their referrals. For instance, if the average sale is around $100, earning 4.8% would mean a commission of around $4.80 per sale—a good deal when considering Nike's widespread brand recognition.
Nike's affiliate program is an easy fit for marketers looking to promote top-tier products. The 7-day cookie duration means there’s ample time for referrals to convert into sales. Plus, because Nike is so well-loved, it naturally helps affiliates drive more traffic and conversions, ultimately boosting their earnings.
Approval Requirements: Applicants must apply through the AvantLink affiliate network; maintain an active website or social media channel with original, high-quality content focused on outdoor recreation or gear; sites solely dedicated to coupons, rebates, or deal aggregation are not accepted; applications are reviewed on a case-by-case basis.
Affiliate Network: Impact Radius
Payout Threshold: $50
REI Co-op is a beloved name in the outdoor community, known for its quality gear and equipment since 1938. They offer a wide range of products, from camping and hiking gear to cycling accessories, ensuring there's something for everyone who loves to explore the great outdoors.
The beauty of the REI affiliate program is that it taps into a huge market of outdoor enthusiasts. They not only provide superb products but also competitive prices through their REI Outlet, where you can snag amazing discounts on overstock and second-hand items. The average order value hovers around $120, which at a 5% commission means affiliates can earn roughly $6 per sale!
REI also emphasizes member benefits, offering perks to their customers that make purchases really enticing. With their commitment to sustainability and customer satisfaction, promoting their products aligns well with marketing efforts for affiliates who love the outdoors.
Approval Requirements: A valid website or mobile app with content relevant to Salomon products (e.g., outdoor sports, running, hiking, skiing). Approval is granted at the discretion of Salomon’s affiliate team via the AWIN network; no specific traffic or audience thresholds are publicly disclosed.
Affiliate Network: Commission Junction
Payout Threshold: $50
Salomon is a well-loved brand known for its innovative outdoor gear and apparel, especially when it comes to skiing, snowboarding, and trail running. They've been around since 1947, and their dedication to providing high-quality products has helped them build a solid reputation among outdoor enthusiasts worldwide. Whether you're after performance footwear or advanced winter sports equipment, Salomon has you covered.
The brand attracts a diverse audience, from weekend adventurers to hardcore athletes, thanks to its unique designs and reliable performance. Salomon's products typically rattle the cash register at a good average order value, making their affiliate program a potentially lucrative opportunity. With a commission rate of 10% per sale, affiliates can earn a nice chunk of change with every successful referral.
Affiliates will appreciate the 30-day cookie duration, meaning you'll earn commission on sales for a full month after a customer clicks your link. Salomon's strong online presence and commitment to performance gear will definitely appeal to your readers or followers who are keen on outdoor adventures. Just think, when you promote their quality products, you’re promoting gear trusted by athletes.
Paris Saint-Germain, or PSG, is a powerhouse in the world of football, offering a wide range of products that celebrate its iconic brand. From jerseys and hoodies to accessories like scarves and hats, their merchandise caters to both die-hard fans and casual supporters alike. PSG's additional collaborations with high-fashion designers have helped elevate their brand beyond just sport, making the products even more desirable.
The store is popular among fans, which makes its affiliate program attractive. With a commission rate of 4% per sale, affiliate marketers can earn a decent amount. For example, if an average order value is around $100, that means an affiliate could potentially earn $4 for each sale they generate. This can add up quickly, especially during sports seasons or special events.
Plus, the 7-day cookie duration means affiliates have a solid chance of reaping the rewards from their referrals. With intense dedication from fans and the soaring popularity of the brand, promoting the PSG Store can be a fun and rewarding experience for any affiliate marketer.
Manchester United is a globally recognized football club that has a massive fan base around the world. Founded in 1878, they offer a wide range of merchandise, including jerseys, training gear, and memorabilia. With millions of followers, the brand's popularity translates into high demand for their quality products.
The Manchester United Direct affiliate program allows you to earn a 3% commission on every sale you bring in. With an average order value typically sitting around $100, that means your potential earnings can reach about $3 per order. It’s a great opportunity for fans and those interested in football gear to promote products that are highly sought after.
The affiliate program is designed to tap into Manchester United's vast market reach, catering to not only hardcore fans but also casual supporters. Whether you’re a blogger, a social media influencer, or run a sports-focused platform, you can easily promote Manchester United's exciting products and capitalize on their strong brand recognition.
Hurley is a well-known brand in the surf and skate culture, famous for its trendy apparel, footwear, and accessories. Originally started as a small surfboard brand in the late 1970s, it has grown into a go-to destination for youth fashion and beachwear. They cater to active lifestyles, focusing on products that not only look great but also perform well, making them popular among the surfer crowd.
The Hurley Outlet offers a fabulous selection of discounted items, including shorts, tees, swimwear, and more. With a focus on providing high-quality gear at reduced prices, it appeals to budget-conscious shoppers who aren’t willing to compromise on style or quality. Plus, the brand's strong presence in the surfing community means you have an enthusiastic audience ready to click through your affiliate links.
Joining the Hurley Outlet affiliate program can be quite rewarding, especially with a 10% commission on each sale. If they have a decent average order value, say around $50, that could mean about $5 in commission per order—definitely a great incentive for affiliates. Their attractive cookie duration of 30 days makes it easier for you to earn commissions from referred customers who might come back for future purchases.
Approval Requirements: Applicants must have an approved CJ Affiliate account, then apply to the Fanatics affiliate program (which covers the Pistons 313 Shop). Approval is subject to review of the applicant’s website or marketing channels to ensure relevance, quality, and compliance with CJ Affiliate and Fanatics terms.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Pistons 313 Shop is your go-to spot for all things related to the Detroit Pistons, a beloved NBA team with a passionate fan base. From stylish apparel to collectibles, they offer a wide range of products that let fans show off their team spirit in everyday life. Whether it’s jerseys, hats, or unique memorabilia, Pistons 313 Shop caters to both hardcore fans and casual supporters alike.
While the commission rate stands at 5% per sale, the average order value is expected to be substantial thanks to premium merchandise, meaning affiliates can earn a good amount from each sale. That translates into potentially profitable commissions, especially if you drive traffic to bigger ticket items like jerseys or exclusive collector’s items.
The cookie duration of 30 days is solid, giving affiliates ample time to convert leads into sales. With a strong dedication to community engagement and quality products, partnering with Pistons 313 Shop can be a promising move for anyone passionate about sports marketing.
Approval Requirements: Applicants must apply via the Impact affiliate platform and have an active website, blog, app or social media account with original content relevant to live events, a publicly accessible privacy policy and terms of use, and comply with Ticketmaster’s affiliate program policies. Approval is at Ticketmaster’s discretion.
Affiliate Network: Impact
Payout Threshold: $50
Ticketmaster is a well-known name in the ticketing world, making it easy for fans to grab tickets to concerts, sports events, and live performances. They partner with numerous artists, teams, and venues, ensuring that there's always something happening that fans want to see. With their extensive selection of events, from blockbuster concerts to local gigs, Ticketmaster essentially serves all types of entertainment enthusiasts.
The Ticketmaster affiliate program offers a straightforward commission rate of 1% per sale. Though it may not sound like much at first, consider that event tickets can often average around $100 or more. This means that even a single sale could net you around $1 or more in commission. Plus, with their 30-day cookie duration, any purchases made by referred customers within that timeframe count towards your earnings.
As for the details of the affiliate network and payout threshold, those specifics aren’t clear. However, the broad appeal of Ticketmaster's offerings and their established brand reputation can make the affiliate partnership a great option for marketers looking to promote live entertainment experiences to their audience.
Callaway Golf is a well-established name in the golf industry, known for its innovative clubs, balls, and accessories. Founded in 1982, the brand emphasizes performance and quality. Golfers of all skill levels gravitate towards Callaway for its advanced technology and consistent results on the course.
The affiliate program offers a competitive commission rate ranging from 6% to 9% per sale. With average orders often landing between $100 and $200, this means potential commissions can range from $6 to $18 per sale. This can really add up if you're promoting their wide array of products, which includes drivers, putters, and stylish apparel.
Callaway Golf's reputation for high-quality products makes it appealing for affiliates looking to attract serious golfers. The 45-day cookie duration gives affiliates ample time to earn commissions from customer purchases. Overall, partnering with Callaway Golf could be a rewarding experience for marketers in the sports and outdoor niche.
Approval Requirements: Applicants must have a valid website or app with relevant content, comply with Vivid Seats affiliate program policies, and be approved through a manual review process on the Impact affiliate platform.
Affiliate Network: Impact Radius
Payout Threshold: $50
Vivid Seats is a go-to platform for event enthusiasts looking to score tickets to concerts, sports events, theater shows, and more. With a user-friendly site, fans can easily navigate through thousands of listings. They cater to a variety of interests, ensuring there's something for everyone, whether you're a die-hard sports fan or love the latest hot concert.
The brand is pretty popular in the ticket resale market, often recognized as one of the top players. Affiliates have the chance to promote these tickets and earn commissions on sales. Vivid Seats offers a decent commission rate that ranges from 0.8% to 1.6%, which can add up nicely especially when considering the average ticket prices. Selling just a few concert tickets can lead to solid earnings.
Another appealing aspect is their 30-day cookie duration, which gives you a good window to earn commissions from interested buyers. This means if someone clicks your link, they have a whole month to make a purchase, giving you better chances of earning from those visitors who might need a bit of time to decide on that concert or game!
FansEdge is the go-to destination for sports fans who want to gear up in style. They offer a vast selection of officially licensed sports apparel and merchandise from all the major leagues, including the NFL, NBA, MLB, NHL, and college sports. Whether you’re looking for jerseys, hats, or home decor, FansEdge has you covered with products that let you show off your team spirit.
The brand is super popular among sports enthusiasts, and it's easy to see why. They frequently update their inventory to ensure fans can get the latest gear, especially around major sporting events. With competitive pricing and a large audience of passionate fans, promoting FansEdge can be a winning strategy for affiliates.
Join the FansEdge affiliate program, and you'll earn an 8% commission on every sale. Given that sports merchandise often features an appealing average order value, this can translate into some nice earnings. Plus, with a 7-day cookie duration, you have a good chance of benefiting from follow-up purchases made by your referrals.
Lids is a go-to destination for fans of sportswear and headwear, offering a massive selection of hats, jerseys, and accessories from all your favorite teams and brands. They've got everything from snapbacks and beanies to bucket hats, featuring licensed merchandise from the NFL, NBA, MLB, and more. If you're into sports, Lids is like a candy store where you can rep your favorite teams in style!
Their affiliate program features a commission rate of 6% per sale, which can be quite lucrative when considering the average order value usually hovers around $60. This means that affiliates could potentially earn an average commission of about $3.60 per sale. Plus, Lids' cookie duration is 7 days, allowing affiliates to benefit from sales even after initial clicks.
Lids has developed a strong reputation for quality and style, drawing in sports fans eager to show their team spirit. With a vast inventory and a history of partnering with leading brands, Lids provides affiliates with plenty of options to promote and make sales.
SportChek is a well-known name in the sporting goods retail world, providing a wide array of athletic gear and apparel for all kinds of activities. They feature top brands like Nike, Adidas, and Under Armour, making it easy for athletes and fitness enthusiasts to find what they need for their workouts and adventures. From shoes to clothing and equipment, SportChek aims to cater to everyone, whether you're a casual jogger or a serious athlete.
The popularity of SportChek means there’s a strong potential for affiliate marketers looking to tap into the fitness and sports market. With a commission rate of 1%, the earnings might seem modest at first glance. However, considering average order values in athletic retail can easily reach around $100 or more, that 1% commission could net you roughly $1 per sale. Not bad for promoting a brand that's recognized and trusted by many.
SportChek’s products are perfect for building a recurring audience, as many customers continually seek new gear across seasons. Their wide selection ensures that there's always something new to promote to your followers, making your affiliate marketing efforts enjoyable and continually relevant.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the sports niche, you can trust our recommendations to help make it happen.
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