The Beauty industry is experiencing significant growth, projected to reach a market size of $805 billion by 2023, growing at a compound annual growth rate (CAGR) of 5.9% from 2020 to 2025 (Statista). With the rise of online shopping and the increasing popularity of beauty influencers, affiliate marketing in this sector presents ample monetization opportunities for marketers and creators alike.
This guide covers our top 25 Beauty Affiliate Programs. For each program, you'll get key details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
With this information, you'll be equipped to choose the best affiliate partnerships to boost your earnings in the booming beauty market.
Bliss of Greece brings a slice of Mediterranean paradise right to your home! Specializing in Greek products, they offer everything from authentic olive oils and honey to handmade ceramics and natural beauty products. Their carefully curated selection captures the essence of Greece, making it appealing to anyone who loves unique, high-quality goods.
Their affiliate program boasts a solid 20% commission rate on each sale, which means if you promote an average order value of $50, you'll earn about $10 per sale. This makes it an attractive opportunity for affiliates, especially since the demand for genuine Greek products is growing among health-conscious consumers looking for natural alternatives.
It's all about the quality at Bliss of Greece. With a focus on sourcing items straight from local producers, this brand not only supports sustainable practices but also ensures you’re sharing top-notch products with your audience. It’s a great way to split a slice of the Greek experience with your followers!
Approval Requirements: Must join the ShareASale network and apply to the Olavivo program; applicants need an active website with relevant health, fitness or nutrition content and are subject to merchant approval
Affiliate Network: ShareASale
Payout Threshold: $50
Olavivo is all about health and wellness, focusing on natural and organic products to enhance your well-being. They offer a variety of items, including supplements, skincare, and other wellness products that appeal to health-conscious consumers. With a growing reputation for quality, Olavivo has made a name for itself in the wellness space.
The affiliate program is attractive, boasting a commission rate of $250 or more on each sale. This means that if you bring in sales for higher-ticket items, your earnings can really stack up quickly. Plus, with a cookie duration of 30 to 90 days, you have a solid window for commissions on repeat customers and referrals.
For affiliates, Olavivo's brand popularity and commitment to sustainability can be great selling points. Health trends are always evolving, and being associated with a brand that prioritizes quality and eco-friendliness can help affiliates stand out and attract more buyers.
Approval Requirements: Applicants must have an active content-based website or social media profile relevant to beauty, skincare, fragrance or lifestyle; coupon or voucher-only sites and paid search placements are prohibited; all promotions must adhere to FTC disclosure requirements and Elizabeth Arden brand guidelines.
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Elizabeth Arden is a legendary name in the beauty industry, synonymous with luxurious skincare and makeup products. Established in 1910, it has built a strong reputation for high-quality formulations, appealing to beauty enthusiasts who value effective and elegant self-care treatments.
The product range includes skincare, fragrances, and makeup essentials designed to enhance natural beauty. Elizabeth Arden also features popular lines like the Eight Hour Cream and Visible Difference skincare, which have a devoted customer base. The brand's commitment to innovation keeps it relevant in a competitive market.
The affiliate program offers a solid 8% commission per sale, which is a sweet deal considering Elizabeth Arden’s prestige and devoted customer base. With an average order value that often exceeds $100, affiliates can expect commissions of about $8 per sale—pretty nice for promoting a brand that people know and love.
ETUDE is a popular Korean beauty brand known for its playful approach to skincare and makeup. Established in 1985, ETUDE offers a wide range of products that appeal to younger audiences and beauty enthusiasts alike. From vibrant makeup items to effective skincare solutions, their products often emphasize fun and creativity.
The brand has gained significant traction in the beauty industry, thanks to its trendy offerings and effective marketing strategies. ETUDE's products are designed to be affordable, making them accessible to a wide range of customers. This creates a unique selling proposition for affiliates who can cater to the growing demand for K-beauty products.
Affiliates can earn a 10% commission on sales generated through their promotions, giving them a solid opportunity to profit. Given the affordable nature of ETUDE's products, this commission could add up quickly, especially if the average order value is around $50. That means an affiliate could potentially earn $5 per sale, which is a nice incentive for promoting a brand that resonates with beauty lovers!
Milani is a well-known brand in the cosmetics industry, offering a wide range of makeup products that cater to diverse skin tones and preferences. From vibrant lipsticks to trendy eyeshadows, their products are designed for beauty enthusiasts who love experimenting with color. Milani channels its passion for beauty through high-quality formulations and chic packaging, making it a favorite among makeup lovers.
The brand has gained a strong following for its affordability and quality, which appeals to a broad audience. Many of their products are inspired by high-end makeup trends but come at accessible prices. This balance has contributed to Milani's popularity, particularly within the drugstore beauty market. Their community of loyal customers often shares glowing reviews, positioning Milani as a go-to option for quality makeup.
For those looking to join the Milani affiliate program, making money through commissions is straightforward with each sale earning you 3%. Given the average order value often associated with cosmetics, you can expect decent commissions when promoting their popular products. With a cookie duration of 14 days, there's also a good chance to capture sales when potential customers explore the Milani collection.
'L’ange Hair' focuses on delivering premium hair care and styling tools. They offer a variety of products, including hair dryers, straighteners, and nourishing shampoos and conditioners, all aimed at enhancing hair health and appearance. Known for their innovative approaches, they're gaining popularity in the beauty space.
Their affiliate program gives you a chance to earn a commission of 5% per sale. If the average order value is around $100, you'd be making about $5 for each sale referred through your affiliate links. That adds up nicely, especially if you're engaging an audience that values quality hair care.
The brand’s reputation for effective products can make it easier for affiliates to convert leads into sales. Plus, their attractive offerings appeal to a wide audience, from casual buyers to beauty enthusiasts looking for top-notch hair solutions.
Kiehl's UK is a beloved brand known for its high-quality skincare, haircare, and body care products. With a history dating back to 1851, they've built a reputation for blending natural ingredients with advanced science. Customers can find a range of products, from soothing cleansers and moisturizing creams to effective sunscreens and nourishing hair treatments.
Part of Kiehl’s appeal is their commitment to sustainability and community, which resonates well with their audience. Their products often feature distinct packaging and effective formulations that draw in loyal customers. For affiliates, promoting Kiehl’s can be highly rewarding. The brand is already recognized as a key player in the beauty industry, making it easier for affiliates to convert their audience.
With a commission rate of 5% per sale and a cookie duration of 30 days, Kiehl's affiliate program is quite competitive. While specifics like average order value and payout thresholds weren't mentioned, products generally range in the $30 to $100 category. This means that affiliates can earn anywhere from $1.50 to $5 per sale, depending on product selection—definitely worth a look if you’re into beauty and wellness!
Approval Requirements: An established fashion or lifestyle website or blog with high-quality editorial content; no coupon, cashback or predominantly user-generated content sites; social-only channels considered on a case-by-case basis.
Affiliate Network: Awin
Payout Threshold: $50
Flannels is a well-loved destination for luxury fashion, providing a stylish range of clothing, footwear, and accessories from some of the top luxury brands. The store features everything from trendy outerwear to classic staples, catering to fashion-forward individuals looking to elevate their wardrobe. You'll find sought-after brands like Moncler, Givenchy, and Off-White in their collection, making it a go-to spot for designer lovers.
Their affiliate program offers a 2.4% commission per sale, which can turn into a solid income stream when paired with their average order value. While specifics on their average order value might vary, shopping luxury usually means higher spends, translating to better commissions. This means if an affiliate sold a piece priced at around $300, the commission could be approximately $7.20 per sale.
With a cookie duration of 30 days, affiliates have a decent window to earn from potential purchases. Fashion enthusiasts are always on the lookout for the next statement piece, making Flannels a promising option for affiliate marketers wanting to feature luxury apparel and accessories.
Approval Requirements: Applicants must apply through the Impact affiliate network and have an active US-based website, blog, or social media channel with content relevant to beauty, cosmetics, or wellness; applications are reviewed on a case-by-case basis with no publicly disclosed minimum traffic or follower threshold.
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Revolution Beauty US is a trendy brand that focuses on providing high-quality, affordable makeup and skincare products. Originating from the UK, it quickly gained popularity thanks to its vibrant palettes, fun skincare solutions, and unique collaborations. They cater to a young crowd who loves to express their creativity and individuality through makeup.
The affiliate program offers a commission rate between 2% and 4% per sale, giving affiliates a chance to earn a solid income as Revolution Beauty grows. With a cookie duration of 30 days, you’ll get credit for any sales made by the customers you refer within that time period. While the average order value isn't specified, even a modest purchase will boost potential earnings for affiliates.
Revolution Beauty thrives on social media and influencer marketing, making it a great choice for beauty enthusiasts looking to earn from promoting products they genuinely love. Its trendy, innovative offerings are often seen trending, ensuring affiliates have a steady stream of popular items to promote. Plus, the vibrant branding and engaging campaigns make it easy to connect with an audience.
Urban Decay UK is a vibrant and edgy cosmetics brand, known for its bold colors, innovative formulations, and commitment to cruelty-free beauty. They sell a wide range of makeup products, including eyeshadow palettes, lipsticks, foundations, and skincare items that cater to makeup enthusiasts and beauty lovers alike. Since the brand’s establishment, they have cultivated a strong following among individuals who appreciate a daring approach to beauty.
What makes Urban Decay's affiliate program particularly appealing is their commission structure. Affiliates earn a 5% commission on each sale made through their links. Given that the average order value can be quite high, especially for premium cosmetics, this can add up quickly. For example, if a customer spends $80 on Urban Decay products, an affiliate would earn around $4 per sale, making it a worthwhile endeavor.
With a cookie duration of 30 days, affiliates have a reasonable window to capture sales. Plus, being part of a well-known brand like Urban Decay means affiliates can capitalize on the brand’s existing reputation and loyal customer base, helping drive traffic and conversions.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Giorgio Armani Beauty is part of the renowned Italian fashion house founded by the legendary designer Giorgio Armani. The brand is all about luxury and sophistication, offering a stunning range of beauty products, from fragrances to makeup and skincare. When you think of class and elegance, Armani Beauty instantly comes to mind, making it popular among beauty enthusiasts worldwide.
Their product line includes iconic fragrances like Acqua di Gio and Si, along with high-quality makeup that combines style with performance. It's a brand that often resonates with those who appreciate premium quality. While specific average order values aren't detailed, given the luxury nature of the brand, customers typically spend a fair amount, which adds to potential earnings for affiliates.
This affiliate program offers a commission rate of 5% per sale. With the brand's strong following, teaming up with Giorgio Armani Beauty can be a great way to earn. The program's cookie duration of 30 days keeps potential sales tracked, ensuring you've got time to convert your leads.
SHANY is a vibrant brand in the beauty industry, known for its wide range of cosmetics, makeup tools, and skincare products. They pride themselves on offering high-quality items at affordable prices, making beauty accessible to everyone. Their products include eyeshadows, lipsticks, makeup brushes, and palettes, all designed to help beauty enthusiasts express themselves creatively.
This brand has grown remarkably over the years, thanks to its trendy offerings and strong social media presence, which helps connect with younger audiences. SHANY's reputation for quality combined with affordable price points ensures a loyal customer base. When promoting SHANY through their affiliate program, you can expect to earn a 15% commission on each sale.
If you're tapping into this program, consider that the average order value can be quite appealing, translating that commission rate into real earnings. Plus, with a cookie duration of 30 days, you'll have ample time to earn commissions on referred sales, even if the visitors don’t purchase immediately. This can really help boost your affiliate marketing success!
Approval Requirements: Affiliates must apply through CJ Affiliate with a professional, content-rich website focused on fashion or luxury; approval is based on site quality, relevancy of content, audience engagement, and compliance with CJ Affiliate and Neiman Marcus program policies.
The average order value at Neiman Marcus can be quite considerable, often exceeding $300. With a commission rate of 2.4% per sale, this means affiliates could potentially earn around $7.20 for each sale made through their links. Plus, their impressive selection and loyal customer base give affiliates a good chance to generate sales regularly.
Affiliates can benefit from promoting a brand that's well-recognized in the luxury market. The 5-day cookie duration means you’ll have a short window to get credit for any sales made. Overall, Neiman Marcus provides a fantastic opportunity for those looking to tap into the high-end retail space.
Approval Requirements: Must apply via Rakuten Advertising and have an active website, blog, or social media presence focused on beauty, fashion, or lifestyle with a primarily US-based audience; subject to Rakuten’s standard approval process.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Ulta Beauty is a go-to destination for all things beauty, offering a fabulous mix of cosmetics, skincare, hair care, and fragrance products. With over 1,000 locations across the U.S., it’s become a favorite amongst beauty lovers. They carry top brands like Tarte, Urban Decay, and Clinique, making it easy to find everything from makeup to luxurious skincare routines.
As part of the Ulta Beauty affiliate program, you'll earn a commission of 6% on every sale you help generate. Considering many shoppers enjoy treating themselves to a beauty haul, the average order value can often reach around $70. This means that affiliates could be pocketing about $4.20 per sale, which is pretty sweet for promoting products people already love.
The program offers cookie tracking for 30 days, giving plenty of time for potential customers to make their purchase. It’s a solid opportunity for those who want to share their passion for beauty while also earning commissions on high-quality products.
Approval Requirements: Applicants must register via the AWIN affiliate network, supply a valid website URL or social media channel with relevant fashion content, and adhere to PrettyLittleThing’s affiliate program terms and brand guidelines
Affiliate Network: Awin
Payout Threshold: $50
PrettyLittleThing is a trendy online fashion retailer aimed at young women who love to express themselves through stylish and affordable clothing. Launched in 2012, they have gained a massive following by offering a wide array of fashionable items including dresses, tops, shoes, and accessories. Their always-updated collection keeps the vibe fresh, perfect for those looking to stay on top of the latest trends.
Their affiliate program presents commission rates ranging from 5% to 10% per sale, making it an attractive option for influencers and fashion lovers alike. With an average order value often sitting around $75, this means you could earn anywhere from about $3.75 to $7.50 per sale, depending on your performance. This is an appealing prospect, especially considering the array of seasonal sales and promotions they run to boost customer engagement.
With a 30-day cookie duration, affiliates have ample time to earn those commissions. PrettyLittleThing's brand appeal is bolstered by its strong social media presence and celebrity collaborations, so promoting their trendy products can drive significant traffic your way. Plus, potential affiliates can easily join the program and start turning their fashion knowledge into earnings.
Approval Requirements: Applicants must sign up through the Awin network, be at least 18 years old, have an active website or social media channel with relevant beauty or lifestyle content, provide required tax and payment information, comply with FTC guidelines and Avon's affiliate terms; applications are manually reviewed by Avon/Awin.
Affiliate Network: Avon Affiliate Program
Payout Threshold: $20
Avon is a well-known name in the beauty and personal care industry, with a rich history dating back to 1886. They offer a wide range of products, including cosmetics, skincare, fragrances, and home essentials. Avon is particularly popular for its commitment to empowering individuals through beauty, and it has a strong network of independent representatives.
Affiliates can benefit from promoting Avon products, thanks to their extensive catalog and the brand’s widespread appeal. With a commission rate of 2.4% per sale, affiliates have the opportunity to earn a bit of cash on each transaction. While the average order value isn't specified, cosmetics and beauty products often see decent average spends—which makes that 2.4% commission worthwhile.
Additionally, Avon has a 45-day cookie duration, allowing affiliates to capture sales made by customers even if they don’t purchase immediately. This extended tracking period can boost earnings as customers often take time to consider beauty purchases. With dedicated marketing resources and a reputable brand, Avon’s affiliate program is a solid choice for marketers in the beauty niche.
Approval Requirements: Applicants must apply via Rakuten Advertising, have an active publicly accessible website, blog or mobile app focused on fashion, beauty or home, include a clear FTC affiliate disclosure, be U.S.-based, and provide valid tax (W-9) and payment information.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Nordstrom is a well-known name in the retail world, famous for its high-quality clothing, accessories, and shoes. Established in 1901, it has grown into a favorite shopping destination for fashion enthusiasts. With a broad selection of products from popular brands, shoppers can find everything from stylish dresses to trendy footwear.
The Nordstrom affiliate program offers a 0.8% commission rate per sale, which may not seem high, but is worth exploring considering their average order value is often significant. That means for every $100 sale, you could earn around $0.80 in commission. Plus, shoppers appreciate Nordstrom's exemplary customer service and easy returns, which can lead to higher conversion rates for affiliates.
This program has a cookie duration of 12 hours, so there's a short window to earn your commission after a customer clicks your link. With Nordstrom's solid reputation and vast range of products, it’s a worthwhile program for those in the affiliate marketing space to consider.
Prime Prometics is all about offering premium health and wellness products. They focus on clean ingredients and effective formulations, catering to anyone looking to maintain a healthy lifestyle. With products ranging from supplements to skincare, there's something for everyone looking to invest in their well-being.
This brand has gained popularity for its commitment to quality and transparency. They appeal to a health-conscious audience and leverage shiny packaging, catchy marketing, and strong social media presence to build a loyal customer base.
The Prime Prometics affiliate program offers a 15% commission rate. This is a fantastic way for affiliates to earn, especially considering the brand's solid average order values in health and wellness. Since many folks shop for multiple products at once, earnings could add up nicely with each sale you drive!
Approval Requirements: Application via CJ Affiliate with a valid website, blog or social media channel focused on relevant content; Indigo’s affiliate team reviews submissions for brand alignment, content quality and compliance with program policies. No public minimum traffic or sales requirements.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Indigo Books & Music is a beloved Canadian retailer known for its vast selection of books, eBooks, and everything you need for a cozy reading experience. With a focus on promoting Canadian authors and titles, Indigo has become a go-to spot for book lovers across the country. Besides books, they also offer a curated collection of gifts, toys, and lifestyle products, making it a one-stop shop for customers.
The commission rates for the affiliate program range from 2% to 7% per sale, which can be quite lucrative given their diverse product offerings. While we don’t have the average order value, if we estimate it to be around $50, a 5% commission could earn you approximately $2.50 for each sale. That’s a solid return, especially when you promote unique books and gifts that resonate with readers.
Indigo's commitment to creating a community around reading makes it a popular choice among consumers, which means there's plenty of room for affiliates to thrive. Whether you're targeting avid readers, parents looking for educational toys, or those searching for stylish home decor items, there’s something for everyone in their catalog!
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the beauty niche, you can trust our recommendations to help make it happen.
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