The Toys & Games industry is booming, with the global market projected to reach approximately $256.7 billion by 2024, experiencing a compound annual growth rate (CAGR) of 4.8% from 2020 to 2024 [Statista]. This lively sector presents an exciting opportunity for affiliate marketers looking to capitalize on growing consumer spending on toys and games.
This guide covers our top 25 Toys & Games Affiliate Programs, helping you tap into this lucrative market. You'll discover key details such as:
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Join Lasso for FreeIn a Hurry? Here Are the Best Toys & Games Affiliate Programs
We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: Up to 15%
Cookie Duration: 14 Days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
WonderFun Brands is a multi-brand consumer products group built around a single belief: kids are naturally wired for exploration, imagination, and hands-on discovery — and the right products can unlock that potential at every stage of childhood.
Our portfolio spans 12 distinct brands, each designed with a focused identity and a specific type of play in mind. Dan & Darci leads the lineup with best-selling activity kits covering science, arts & crafts, and creative building — from rock painting and gem dig kits to soap-making labs, marbling paint sets, and DIY bouncy balls. Planter's Choice brings gardening and nature into the mix with herb-growing kits, bonsai starter sets, and botanical activity products. Squad Hero and Halo Sport deliver active outdoor play through rechargeable light-up sports equipment, laser tag sets, and group games like Capture the Flag. Flashcatch, Bumper Buddy, and Knucklehead round out the fun-focused action toys category, while Pretty Me, Mini Explorer, Craft Culture, Tubby Tots, serve niches from imaginative dress-up and pretend play to premium craft tools and nature exploration.
Products span ages 18 months through adult, with price points ranging from $14.99 to $179.99 — a range that supports gifting content, unboxing reviews, holiday guides, and evergreen product recommendations year-round.
On Amazon, WonderFun operates at significant scale across three seller storefronts, with a catalog that generates over $100M in annual sales and moves hundreds of thousands of units monthly. Listings carry strong category rankings, thousands of verified reviews, consistent in-stock availability, and Prime fulfillment — the combination that converts browsers into buyers and makes affiliate-driven traffic reliably productive.
For content creators, the breadth of the portfolio is a genuine asset. Whether your audience skews toward parenting, education, outdoor activities, arts and crafts, gift guides, or kids' unboxing content, there are WonderFun products that fit naturally into what you already create. The $15–$40 sweet spot that most SKUs occupy drives strong conversion without requiring high-pressure selling, and the visual, hands-on nature of the products makes for engaging content across YouTube, Instagram, TikTok, and blog formats.
WonderFun is an established, growing operation with the infrastructure, inventory depth, and Amazon presence to make affiliate partnerships low-friction and high-upside.
Commission Rate: Up to 15%
Cookie Duration: 14 Days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
Holy Stone specializes in innovative toys and games, particularly high-quality drones equipped with advanced features, perfect for both amateurs and enthusiasts.
Join the Holy Stone Affiliate Program
Commission Rate: Up to 13.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
Lanjue offers a diverse range of high-quality toys and kitchen tools designed specifically for young children. Their signature product, the 26 Pcs Kids Knife Set, features plastic-safe knives, cutting boards, and other accessories that inspire real cooking experiences while ensuring safety. Perfect for Montessori methods, these tools encourage creativity, fine motor skills, and independence in little chefs. Joining Lanjue’s affiliate program allows you to promote products that are not only fun but also educational, appealing to parents seeking enriching experiences for their children. With Lanjue, you can help foster a love for cooking and learning in kids, all while earning commissions on quality products that parents trust.
Join the lanjue Affiliate ProgramCommission Rate: Up to 7.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
elecSpace specializes in high-quality toys and gaming accessories that combine functionality with fun. Their flagship product, the Mini Small Wireless Mouse, is designed for travelers and tech enthusiasts alike, providing a portable and user-friendly experience. With its optical precision and cordless convenience, this mini mouse is perfect for PC and laptop users on the go. Joining the elecSpace affiliate program allows you to promote unique, practical products that cater to modern lifestyles. By partnering with elecSpace, you can connect your audience with innovative solutions that enhance their digital experiences while earning commissions on every sale. Discover the joy of promoting products that blend playfulness with practicality!
Join the elecSpace Affiliate Program
Commission Rate: Up to 13.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
At beblox, we believe in the power of play to ignite imagination and encourage education. Our flagship product, the BEBLOX Building Blocks 500-piece set, is designed for children ages 4-12, providing endless opportunities for creative construction and problem-solving. These high-quality, colorful blocks not only serve as a fun pastime but also promote essential STEM learning, making them perfect gifts for birthdays or special occasions. By joining the beblox affiliate program, you can introduce families to a brand that prioritizes learning through play, while earning commissions on sales. With a focus on durability and safety, beblox toys are a trustworthy choice for parents looking to enrich their children's playtime experience.
Join the beblox Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: Up to 13.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
Zinsk specializes in high-quality, visually appealing exercise cards that cater to yoga and Pilates enthusiasts of all levels. Their products, such as the Premium Yoga Deck and Pilates Bar Exercise Cards, provide clear instructions, alignment cues, and modifications, making them accessible for beginners and intermediates alike. Each card is designed to facilitate learning and improve practice, allowing users to create personalized workouts at home or on-the-go. By joining Zinsk's affiliate program, you can promote a brand that empowers individuals to embrace a healthier lifestyle while enjoying a competitive commission structure. Elevate your audience's fitness journey with Zinsk’s innovative products!
Join the Zinsk Affiliate ProgramCommission Rate: Up to 7.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
ZITA_ELEMENT is your go-to brand for premium toys and games, focused on bringing joy and creativity to children's lives. Our products include beautifully crafted doll clothing and accessories, such as the ZITA ELEMENT 24 Pcs 18 Inch Girl Doll Clothes and a charming travel suitcase set, perfect for imaginative play. We also offer diverse dolls like the 14.5 Inch Silicone Black Doll, celebrating cultural representation and inclusivity. With a commitment to quality and creativity, ZITA_ELEMENT aims to enrich children's playtime experiences. Joining our affiliate program allows you to promote these engaging products while earning commissions, making it an excellent opportunity for those who share a passion for inspiring young imaginations.
Join the ZITA_ELEMENT Affiliate ProgramCommission Rate: Up to 7.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
ZITA_ELEMENT_CA is your go-to brand for premium doll clothing and accessories, designed to inspire creativity and enhance playtime for children. Our products, including complete sets of casual and party outfits for 14.5-inch dolls and colorful hangers for 18-inch doll wardrobes, are crafted with attention to detail and quality. Each outfit is designed to fit perfectly, allowing kids to mix and match for endless fun. By joining our affiliate program, you can promote a brand that encourages imaginative play while earning commissions on every sale. With a focus on style, affordability, and durability, ZITA_ELEMENT_CA is committed to making every play experience a memorable one for children everywhere.
Join the ZITA_ELEMENT_CA Affiliate ProgramCommission Rate: Up to 22.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
YOYOSTUDIO is a leading brand in the toys and games niche, focusing on professional-grade yo-yos suitable for all skill levels. Their flagship products, like the V22 and H17 trick yo-yos, come equipped with everything needed for optimal performance, including unresponsive bearing kits, multiple yo-yo strings, and protective cases. Designed for ages 8 and up, these yo-yos encourage skill development, creativity, and hours of fun. As an affiliate, you can promote a brand that combines quality craftsmanship with a passion for play and skill mastery. Join YOYOSTUDIO’s affiliate program to share exceptional products that inspire both novices and experienced players alike.
Join the YOYOSTUDIO Affiliate ProgramCommission Rate: Up to 11.25%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
YUEMOTION specializes in innovative toys that combine fun and functionality, catering to sensory needs for all ages. Their flagship products, such as the Liquid Fidget Pens and Liquid Motion Bubblers, provide captivating visual experiences that promote focus and alleviate stress. Ideal for classrooms, parties, or as thoughtful gifts, these colorful sensory toys are perfect for individuals with autism and anyone seeking sensory stimulation. Joining the YUEMOTION affiliate program allows you to promote a unique line of products that resonate with parents, educators, and individuals looking for effective relaxation tools, all while enjoying competitive commissions and engaging marketing resources.
Join the YUEMOTION Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: Up to 15.0%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
YIBOTech is a leading brand in the toys and games niche, dedicated to providing exceptional gaming accessories and engaging toys that spark creativity and fun. With products like the Acer PS5 Headset, featuring a remarkable 100-hour battery life, dynamic 50mm drivers, and advanced Bluetooth 5.3 connectivity, YIBOTech ensures a superior gaming experience for enthusiasts. Their range caters to gamers, families, and music lovers alike, making it an ideal choice for anyone seeking quality and performance. By joining the YIBOTech affiliate program, you can connect with a community passionate about play and innovation while earning commissions on a diverse selection of exciting products. Whether for gaming, meetings, or music, YIBOTech offers something for everyone, making it a perfect partner for your affiliate marketing journey.
Join the YIBOTech Affiliate ProgramCommission Rate: Up to 13.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
Wristy Buddy specializes in high-quality toys that focus on sensory development and engagement for babies aged 3 to 12 months. Each product, like the Wristy Buddy Crawling Crab Toy, is thoughtfully designed to stimulate curiosity and support motor skills through music, lights, and interactive play. Our toys are perfect for tummy time, making them ideal gifts for birthdays and special occasions. By joining our affiliate program, you can promote a brand dedicated to enriching early childhood experiences while earning commissions on sales. With a focus on safety and educational value, Wristy Buddy is the go-to choice for parents looking to nurture their child's growth and development through play.
Join the Wristy Buddy Affiliate ProgramCommission Rate: Up to 22.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
Wise Elk specializes in high-quality, educational toys designed to engage children's imagination and foster development. Their standout products, like the Toy Fort Alamo Construction Set, feature real plaster bricks for authentic building experiences, while the Wooden Pixels Mosaic encourages creativity with colorful, reusable pieces. Each product is thoughtfully crafted to enhance fine motor skills and stimulate problem-solving abilities. Joining the Wise Elk affiliate program allows you to promote these unique, eco-friendly toys that not only entertain but also educate, making them a perfect gift choice for parents who value learning through play. With Wise Elk, you can connect your audience to products that encourage creativity and imaginative play while earning commissions on their purchases.
Join the Wise Elk Affiliate ProgramCommission Rate: Up to 15.0%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
Wegiel is a distinguished brand in the Toys & Games niche, renowned for its high-quality handcrafted wooden products. Their signature offering, the Wegiel Imperator 21-Inch Luxury Wooden Chess Set, showcases exceptional craftsmanship using premium beech and birch wood, ensuring durability and aesthetic appeal. With a unique folding design that allows for convenient piece storage, this chess set is perfect for family gatherings or competitive play. Wegiel's commitment to quality and elegance makes their products a delightful addition to any game collection. By joining their affiliate program, partners can promote a brand that emphasizes artistry and timeless enjoyment, appealing to chess enthusiasts and families alike, while earning attractive commissions on each sale. Experience the joy of classic games with Wegiel!
Join the Wegiel Affiliate ProgramCommission Rate: Up to 13.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
WONDER IT specializes in innovative learning toys that combine play with education, focusing on subjects like math and critical thinking. Their flagship product, Number Park, features interactive addition and subtraction games that help children develop essential math skills while having fun. Designed for kids in kindergarten and up, WONDER IT products foster creativity, problem-solving, and collaboration. By promoting a love for learning through play, WONDER IT not only enhances children's educational experiences but also provides parents with reliable tools for skill development. Join their affiliate program to promote quality educational toys that make a positive impact on young learners, while earning commissions on every sale.
Join the WONDER IT Affiliate Program
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Commission Rate: Up to 13.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
Velcase is a leading brand in the toys and games niche, focusing on high-performance drones that cater to users of all skill levels. Our flagship products, like the 1080P HD FPV foldable drones, come equipped with features such as voice gesture control, one-key takeoff/landing, and 360° flips, making them fun and easy to operate. Each drone is designed with portability in mind, featuring compact carrying cases for on-the-go adventures. Velcase ensures that every product is not only entertaining but also safe for kids, encouraging outdoor play and creativity. By joining our affiliate program, partners can promote cutting-edge drones that inspire exploration and fun, while enjoying competitive commissions and access to exclusive promotions. Partner with Velcase to share in the excitement of aerial adventures and engage a community of enthusiastic toy and drone lovers.
Join the Velcase Affiliate ProgramCommission Rate: Up to 11.25%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
VMUND is a dynamic brand in the toys and games niche, dedicated to providing high-quality, unique gaming accessories that enhance both fun and functionality. Their flagship product, the Typewriter Mechanical Gaming Keyboard and Mouse Combo, features a retro design with modern enhancements like rainbow RGB backlighting, blue switches, and a media control knob, making it perfect for gamers and typists alike. VMUND's commitment to creativity and quality ensures that their products stand out in the market. By joining their affiliate program, you can promote exciting items that appeal to both casual players and dedicated gamers, tapping into a growing community that values innovative and aesthetically pleasing gaming solutions. With competitive commissions and a supportive partnership, VMUND offers an excellent opportunity for affiliates to thrive in the vibrant world of toys and games.
Join the VMUND Affiliate ProgramCommission Rate: Up to 7.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
UNICORN ELEMENT-JJ specializes in charming toys and games that bring joy to children through imaginative play. Their flagship product, the 12-inch Baby Doll, comes with a variety of outfits, accessories, and essential care items, making it an ideal gift for young ones. Each playset encourages nurturing skills, creativity, and storytelling, appealing to both kids and parents alike. With a focus on quality and fun, UNICORN ELEMENT-JJ products are perfect for birthday celebrations or holiday gifting. By joining their affiliate program, partners can promote these delightful toys to a target audience, while earning commissions on each sale, all while sharing the magic of imaginative play with children everywhere.
Join the UNICORN ELEMENT-JJ Affiliate ProgramCommission Rate: Up to 7.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
TinyLand is dedicated to creating high-quality toys that foster imaginative play and developmental skills in children. Their product range includes fun play tents with tunnels and ball pits, perfect for indoor adventures, as well as Montessori-inspired toy sets that promote sensory exploration and cognitive growth. The Tiny Land Kids Play Tent with Tunnel encourages active play, while the Montessori Toy Set for Babies provides essential learning experiences through interactive play. By joining TinyLand's affiliate program, you can promote products that parents trust for their children's growth and happiness, while earning commissions on every sale. With a focus on safety, creativity, and educational value, TinyLand is a delightful choice for families seeking enriching play experiences.
Join the TinyLand Affiliate Program
Commission Rate: Up to 10.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
Tilted Nation specializes in cutting-edge toys and gaming products, focusing on enhancing your gaming environment with superior sound and visual effects. Their flagship product, the Tilted Nation Gaming Soundbar, delivers crisp audio through versatile wireless or USB wired options, making it perfect for both casual gamers and enthusiasts. With adjustable RGB lighting, it adds a vibrant aesthetic to any setup. Joining Tilted Nation's affiliate program means promoting a brand committed to quality and innovation in gaming, appealing to an audience eager for immersive experiences. Partner with Tilted Nation and tap into a growing market of gamers looking for the best in audio and design.
Join the Tilted Nation Affiliate ProgramCommission Rate: Up to 5.25%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
Tastemakers, LLC is your go-to destination for high-quality toys and games that bring joy and excitement to families and gaming enthusiasts alike. With standout products like the Arcade1Up 17-in High Resolution LCD Screen Multiplayer Arcade Machine, Tastemakers combines classic gaming nostalgia with modern technology, providing endless entertainment for both kids and adults. Their commitment to quality and design ensures that every product enhances playtime and fosters social interaction. By joining the Tastemakers affiliate program, you can tap into a thriving market of gamers and parents seeking unique, fun-filled experiences, while earning competitive commissions on every sale. Discover the perfect blend of fun and nostalgia with Tastemakers, LLC!
Join the Tastemakers, LLC Affiliate Program
Commission Rate: Up to 13.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
Teacher's Choice specializes in high-quality educational toys and games that promote interactive learning experiences. Their product lineup includes the vibrant 4 Pack Light Up Game Buzzers, ideal for trivia nights and competitions, and the Writable Dry Erase Learning Clock, a versatile teaching tool for mastering time concepts. Each product is crafted to foster creativity and collaboration, making them ideal for teachers, parents, and game enthusiasts alike. Joining the Teacher's Choice affiliate program provides an opportunity to promote unique educational resources that can enhance learning and create memorable moments in both classrooms and homes. With a focus on fun and functionality, Teacher's Choice products inspire curiosity and engagement in learners of all ages.
Join the Teacher’s Choice Affiliate ProgramCommission Rate: Up to 13.5%
Cookie Duration: 14 days
Approval Requirements: None
Affiliate Network: Lasso
Payout Threshold: $10
Taimali specializes in high-quality toys and games that encourage imaginative play among toddlers and young children. Our standout products, such as the Toddler Fireman Dress Up Suit with Walkie Talkie Hose, provide kids with the opportunity to explore their dreams and engage in role-playing adventures. Designed for both boys and girls, our firefighter set makes an ideal birthday gift, fostering creativity and teamwork. By joining the Taimali affiliate program, you can promote products that not only entertain but also contribute to children's development. With a focus on fun, safety, and quality, Taimali is a brand parents can trust and children will love. Partner with us to share joy and imagination through play!
Join the Taimali Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the toys & games niche, you can trust our recommendations to help make it happen.
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