William Hill
Affiliate Programs / William Hill

William Hill Affiliate Program

William Hill is the best-converting, award-winning brand with, a customized commission structure, and an experienced international team.

By Andrew Fiebert Updated
Product Type
Physical Product
Affiliate Commission
$36.73 Per Order
Cookie Duration
45 Days
Become a William Hill Affiliate

William Hill at a Glance

William Hill homepage

Looking to monetize your sports betting website or blog? The William Hill affiliate program might just be the perfect fit for you. With its long-standing reputation in the sports betting industry, William Hill offers affiliates a chance to earn commissions by referring players to their platform.

By promoting William Hill's wide range of sports betting options, generous promotions, and user-friendly interface, affiliates can capitalize on the growing demand for online betting. Joining the William Hill affiliate program could be a lucrative opportunity for those looking to partner with a trusted name in the sports betting world.

Join the William Hill affiliate program today.

The William Hill Affiliate Program Details and Commission Rates

The William Hill affiliate program boasts attractive commission rates and generous cookie durations, making it a top choice for Sports Betting bloggers looking to monetize their content.

Program Categories:

Commission Rate:

  • $36.73 Per Order

Cookie Duration:

  • 45 Days

How to Become a William Hill Affiliate


1. Join the Affiliate Program and Get Your William Hill Affiliate Link

The first thing you need to do become a William Hill influencer is sign up for their affiliate program.

Their application will require some basic information about your business and your audience. Follow the instructions to complete and submit your application.

After you submit your application, it will typically take a few days for William Hill to approve or deny your application.

Once you’re accepted, you’ll be granted access to your affiliate dashboard, where you can find and copy your unique affiliate referral link.

William Hill affiliate program signup page

2. Add Your Referral Link to Relevant Content


You can start monetizing your content right away by adding your William Hill link directly to your blog posts. (If you don't know, here's how to add affiliate links to your blog.)

Simply find content where William Hill will fit your audience’s needs.

Next, find the most relevant part of the post, and add your link with optimized anchor text.

Then all you have to do is keep creating content and wait for your audience to click your links. When they make purchases, you’ll earn $36.73 per order.


Tips to Succeed in the William Hill Affiliate Program


Optimize Your Offers and Earn More with Lasso

After you’ve added a few affiliate links to your content and started earning commissions, you should look for ways to increase your affiliate revenue.

You can do this by adding great product displays, comparison tables, and CTA buttons to your blog posts.

The easiest way to increase your affiliate income and monetize your site with William Hill is by using Lasso.

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William Hill is the best-converting, award-winning brand with, a customized commission structure, and an experienced international team.

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👆 Create displays like this with Lasso.

With Lasso, you’ll have a link management dashboard, so you can see every post on your site with William Hill links.

You can also create stunning no-code affiliate Displays, Grids, and Tables. Those will increase your clicks and help you earn more money from your existing content.

Create Engaging Content Around William Hill

When it comes to affiliate marketing, content is king. To successfully promote William Hill products, it's important to create content that not only attracts your audience but also engages them. Here's how:

  1. Understand your audience: Know your readers' hobbies, their passions, and their pain points. This understanding will help you create content that resonates with them and solves their problems.
  2. Showcase the products: Use high-quality images and videos to showcase William Hill products. If possible, puchase and use the products yourself. This will help you write with more authority and prove to your audience you know what you're talking about.
  3. Share personal experiences: People often connect more with personal experiences. Share your own stories about using William Hill. Talk about how the products solved your problems or fit your needs, and explain how they will do the same for your readers.
  4. Provide value: Offering reviews, advice, or how-to guides related to William Hill's affiliate offers. This not only promotes the products but also positions you as an authority in your niche.
  5. Engage with your audience: Encourage your audience to leave comments, ask questions, or share their own experiences with William Hill. This can foster a sense of community and increase engagement on your posts.

TIP: The more engaging and valuable your content is, the more likely it is that your audience will trust your recommendations and click on your William Hill affiliate links. Our product review template will ensure your content grabs reader's attention.

Analyzing and Understanding Your Affiliate Data with William Hill

Success in affiliate marketing largely depends on your ability to understand and analyze your affiliate data effectively. Doing so allows you to see what's working, what's not, and where you can make improvements to increase your earnings.

William Hill provides data on your referrals, conversions, and earnings, but to get a more comprehensive view, consider using a third-party tool like Lasso Performance. It integrates with all your affiliate programs, including William Hill, and provides valuable insights into your performance.

Lasso Performance revenue graph

Here's how you can use Performance to analyze and understand your William Hill affiliate data:

  1. Track Your Performance: Track all your affiliate links in one place. It gives you detailed information about click-through rates, conversions, and overall earnings.
  2. Understand Your Earnings: Easily see which of your content is generating the most earnings. This helps you understand what type of content resonates most with your audience and leads to conversions.
  3. Identify Opportunities for Improvement: Identify underperforming content and optimize it for better results. Maybe a post needs better keyword targeting, or perhaps an affiliate link would be more effective in a different location.
  4. Optimize Your Strategy: Lasso Performance not only helps you understand your current performance but also informs your future strategies. By understanding what's working, you can replicate successful strategies in future content.
  5. Automate Reporting: The tool provides automated reporting, saving you time and effort in gathering and analyzing data manually.

TIP: The more you understand about your performance, the better you can tailor your approach to maximize your earnings with the William Hill Affiliate Program.


Frequently Asked Questions


What is the William Hill Affiliate Program?

This is the program William Hill uses to pay people and companies that promote their products. When you make a sale for William Hill, they will send you a commission for the sale of that product.

How can I join the William Hill Affiliate Program?

You can join the William Hill affiliate program by filling out their application: https://signup.cj.com/member/signup/publisher/?utm_source=getlasso#/

What is the commission rate for William Hill affiliates?

The commission rate for William Hill affiliates is $36.73 Per Order. This means that for each sale made through your unique affiliate link, you will earn $36.73 Per Order in commission.

This rate applies to all products, making it a lucrative opportunity for those who effectively promote William Hill products to their audience.

What happens if a customer returns a product I referred?

In almost every case that means your commission for the William Hill sale will get reversed. This may not be the case if you negotiate your contract with them. This can typically be done after consistent sales are proven.

What if I don't have a website?

If you don't have a website, it will be difficult to be a successful William Hill affiliate.

You can get affiliate marketing traffic from social media or email marketing, but it's more difficult to break through the noise with those channels.

My recommendation is that you learn how to start a gaming blog, sign up for Lasso, and create a real affiliate marketing business.

Earn More from Your William Hill Links

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

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A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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Capture the full value of your existing links.

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