The 59 Best Wine Affiliate Programs of 2023

Help your audience add some wining to their dining with some of these wine affiliate programs. There are plenty to choose from!

By Andrew Fiebert Updated October 03, 2023

Are you ready to dive into the world of Wine Affiliate Programs? Get ready for some real insights and practical advice, no fluff included!

Wine affiliate monetization in this niche is a best practice. Let's explore how you can make it work for you.

Jump straight to the affiliate programs

Looking to Start a Wine Blog?

We've written extensively about how to start a wine blog. If you're ready to start a wine blog that readers will love, our guide is the best place to start.

Why Choose a Wine Affiliate Program?

Choosing the right affiliate program is an essential part of any winning affiliate marketing strategy.

There are several reasons why you should choose wine affiliate programs:

  • High demand: Wine is a popular beverage enjoyed by many people around the world. This high demand makes wine affiliate programs a lucrative opportunity.
  • Wide range of products: Wine affiliate programs offer a diverse selection of wines from different regions, grape varieties, and vintages. This allows you to cater to various tastes and preferences.
  • Passionate audience: Wine enthusiasts are often passionate about their favorite wines and enjoy exploring new ones. As an affiliate, you can connect with this passionate audience and provide them with valuable recommendations and information.
  • Repeat purchases: Wine is a consumable product, which means that customers often make repeat purchases. By promoting wine affiliate programs, you can earn recurring commissions as customers continue to buy wine.
  • Higher commission rates: Wine affiliate programs typically offer higher commission rates compared to other industries. This means you can earn more money for each referral or sale you generate.
  • Seasonal promotions: Wine affiliate programs often have special promotions and discounts during holidays, celebrations, or seasonal events. This gives you the opportunity to attract more customers and increase your earnings.

Looking for programs in a different niche? Check out our full Affiliate Programs Database.

How We Picked the Best Wine Affiliate Programs

Commission Structure

We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.

Product Quality

Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.

Brand Reputation

We give extra weight to brands with stellar reputations for taking care of their affiliates.

Payout Terms

Different programs have different payout thresholds and frequencies that we considered when writing our list.

Top 59 Wine Affiliate Programs in 2023

  1. Dan Murphys

    Dan Murphys

    Commission Rate: 2.6% Per Sale

    Cookie Duration: 30 Days

    Dan Murphys homepage

    Dan Murphy's is a fantastic affiliate program for anyone interested in promoting alcoholic beverages in Australia. With a commission rate of 2.6% per sale, you can earn a nice income by referring customers to their online store. Plus, with a cookie duration of 30 days, you have plenty of time to earn commissions even if customers don't make a purchase right away.

    As Australia's leading liquor supermarket chain, Dan Murphy's offers a wide range of alcoholic drinks, including popular beers, wines, and spirits. Their extensive selection ensures that you'll have no trouble finding products that appeal to your audience. Whether it's craft beers, fine wines, or premium spirits, Dan Murphy's has something for everyone.

    Join the Dan Murphys Affiliate Program
  2. Firstleaf Wine Club

    Firstleaf Wine Club

    Commission Rate: $25 Per Sale

    Cookie Duration: 14 Days

    Firstleaf Wine Club homepage

    Firstleaf Wine Club is a fantastic affiliate program that takes the hassle out of choosing the perfect wine. With their extensive selection of high-quality wines, you can trust that you'll always receive a top-notch product. Plus, their unmatched personalization service ensures that each bottle is tailored to your unique taste preferences.

    Not only does Firstleaf Wine Club offer an amazing wine selection and personalized service, but their commission rate of $25 per sale is higher than what you might expect from other affiliate programs. This means that you have the potential to earn more money for each referral you make. And with a generous cookie duration of 14 days, you can rest assured knowing that you'll still receive credit for any sales made within that timeframe.

    One of Firstleaf Wine Club's most popular products is their curated wine boxes. These boxes are carefully selected to provide a diverse range of flavors and styles, making them perfect for wine enthusiasts and beginners alike. Additionally, Firstleaf Wine Club offers a subscription service that allows customers to receive regular deliveries of their favorite wines, ensuring that they never run out of their preferred vintages.

    Join the Firstleaf Wine Club Affiliate Program
  3. Marks and Spencer CA

    Marks and Spencer CA

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    Marks and Spencer CA homepage

    Marks and Spencer CA is an amazing affiliate program for several reasons. First, they are one of the UK's top retailers, known for selling trendy and high-quality clothing and home products. Their products are not only stylish but also great value for money.

    What makes Marks and Spencer CA even better is their commission rate of 5% per sale. This is higher than what most affiliate programs offer, giving you the opportunity to earn more with each referral. Additionally, their cookie duration is 30 days, which is longer than average. This means that even if a customer doesn't make a purchase right away, you still have a good chance of earning a commission if they come back within 30 days.

    Some of Marks and Spencer CA's most popular products include their clothing line, which is known for its fashion-forward designs and exceptional quality. They also have a wide range of home products that are both stylish and functional. Whether you're looking for a new outfit or home decor items, Marks and Spencer CA has got you covered.

    Join the Marks and Spencer CA Affiliate Program
  4. Harrods

    Harrods

    Commission Rate: 3% Per Sale

    Cookie Duration: 30 Days

    Harrods homepage

    Harrods is an exceptional affiliate program that offers a commission rate of 3% per sale, which is higher than expected. With a cookie duration of 30 days, you have a whole month to earn commissions from customers you refer.

    As an affiliate of Harrods, you'll have access to a vast selection of over 5,000 brands, including designer fashion, luxury beauty products, fine jewelry and watches, furniture, and even food. Their most popular products include high-end fashion brands, exquisite jewelry pieces, and luxurious beauty products.

    Joining Harrods as an affiliate gives you the opportunity to earn commissions on a wide range of premium products, and with the generous commission rate and lengthy cookie duration, you have a great chance to earn significant income. Start promoting Harrods today and take advantage of their exceptional affiliate program!

    Join the Harrods Affiliate Program
  5. Coravin

    Coravin

    Commission Rate: 3% Per Sale

    Cookie Duration: 30 Days

    Coravin is the first and only system in the world to pour a glass of wine from a bottle closed with a cork stopper - without opening it.

    Join the Coravin Affiliate Program
  6. WineLibrary.com

    WineLibrary.com

    Commission Rate: 8% - 10% Per Sale

    Cookie Duration: 45 Days

    Wine Library is the best source of wine on the web, which specializes in over 2000 different selections of wines from around the world.

    Join the WineLibrary.com Affiliate Program
  7. Mercatalyst

    Mercatalyst

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    Mercatalyst creates exciting and engaging shopping experiences and delivers deep value through curated, exclusive deals on brand products.

    Join the Mercatalyst Affiliate Program
  8. WineBid

    WineBid

    Commission Rate: 10% Per Sale

    Cookie Duration: 15 Days

    WineBid is the largest online wine auction. They have made it possible for wine enthusiasts and collectors to acquire fine and rare wines.

    Join the WineBid Affiliate Program
  9. Public Goods

    Public Goods

    Commission Rate: 9.42% Per Sale

    Cookie Duration: Unknown

    Public Goods is a one-stop-shop for sustainable, high-quality, and affordable products that are good for people, and the planet.

    Join the Public Goods Affiliate Program
  10. Beaulieu Vineyard

    Beaulieu Vineyard

    Commission Rate: 20% Per Sale

    Cookie Duration: 90 Days

    Beaulieu Vineyard Reserve wines are handcrafted from the finest grapes of the vintage, focusing on our premier estates.

    Join the Beaulieu Vineyard Affiliate Program
  11. Judaica WebStore

    Judaica WebStore

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    Judaica WebStore stocks, sells, and represents the very best that Israel has to offer in terms of wines, food, home décor, and cosmetics.

    Join the Judaica WebStore Affiliate Program
  12. DRNXMyth

    DRNXMyth

    Commission Rate: 3% Per Sale

    Cookie Duration: 15 Days

    DRNXMYTH is a modern take on delicious handcrafted cocktails made with premium ingredients by real bartenders.

    Join the DRNXMyth Affiliate Program
  13. Winebasket

    Winebasket

    Commission Rate: 7% Per Sale

    Cookie Duration: 45 Days

    Winebasket offers a wonderful selection of personalized Wine baskets that are perfect for all types of occasions.

    Join the Winebasket Affiliate Program
  14. KingsBottle

    KingsBottle

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    KingsBottle is a global and reliable brand specializing in premium exceptional quality wine and beverage refrigeration products.

    Join the KingsBottle Affiliate Program
  15. Mano’s Wine

    Mano’s Wine

    Commission Rate: 3% Per Sale

    Cookie Duration: 45 Days

    Mano’s is the industry leader in the manufacturing and distribution of deep-etched & hand-painted wine for a variety of entities.

    Join the Mano’s Wine Affiliate Program
  16. Vinesse Wines

    Vinesse Wines

    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    Vinesse specializes in helping wine lovers discover interesting wines, by working with award-winning winemakers, growers, and vintners.

    Join the Vinesse Wines Affiliate Program
  17. Total Wine

    Total Wine

    Commission Rate: 4% Per Sale

    Cookie Duration: 1 Day

    Total Wine is the country's largest retailer of fine wine, offering access to a collection of outstanding wine and other alcoholic beverages.

    Join the Total Wine Affiliate Program
  18. Topalkohol

    Topalkohol

    Commission Rate: 7.50% Per Sale

    Cookie Duration: 30 Days

    Topalkohol is an online store of alcoholic beverages, offering quality branded spirits from renowned manufacturers.

    Join the Topalkohol Affiliate Program
  19. Vinistas

    Vinistas

    Commission Rate: 8% Per Sale

    Cookie Duration: 30 Days

    Vinistas is an Online Wine Club that discovers the best wines from small wineries or independent Spanish producers.

    Join the Vinistas Affiliate Program
  20. Chateau de Berne

    Chateau de Berne

    Commission Rate: 5% Per Sale

    Cookie Duration: 45 Days

    Chateau de Berne is one of the major players in the wines of Provence, offering a wide range of wines at different prices.

    Join the Chateau de Berne Affiliate Program
  21. CJM_GIORDANOVINI

    CJM_GIORDANOVINI

    Commission Rate: $0.00 Per Order

    Cookie Duration: 45 Days

    CJM_GIORDANOVINI produces, sells and delivers good, versatile and expressive selection of wines in Italy and Europe.

    Join the CJM_GIORDANOVINI Affiliate Program
  22. 8wines

    8wines

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    8Wines is a specialist with the knowledge to source a unique range of styles and flavors of great wines from across the globe.

    Join the 8wines Affiliate Program
  23. WineAccess

    WineAccess

    Commission Rate: 8% Per Sale

    Cookie Duration: 15 Days

    Wine Access is an online wine retailer offering the highest quality and expertly curated wines, collectively tasted 20,000 wines.

    Join the WineAccess Affiliate Program
  24. Flying Embers

    Flying Embers

    Commission Rate: 8% Per Sale

    Cookie Duration: 30 Days

    Flying Embers is the first better-for-you alcohol platform that delivers great-tasting beverages including kombucha, craft beer, & more.

    Join the Flying Embers Affiliate Program
  25. The House Of Bruar

    The House Of Bruar

    Commission Rate: 8% Per Sale

    Cookie Duration: Unknown

    The House of Bruar’s clothing collection offers a wide range of high-quality items that all share a distinct sense of refined rural style.

    Join the The House Of Bruar Affiliate Program
  26. TheBroBasket

    TheBroBasket

    Commission Rate: 12% Per Sale

    Cookie Duration: 120 Days

    TheBroBasket.com is a cool concept in the cluttered world of gift baskets & gifts for men, offering awesome custom gift baskets for guys.

    Join the TheBroBasket Affiliate Program
  27. Crawford

    Crawford

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    Crawford creates a line of craft, non-alcoholic beers, and wine. They strive to help others be healthy and stay social, one drink at a time.

    Join the Crawford Affiliate Program
  28. Wine.com

    Wine.com

    Commission Rate: 2.4% Per Existing Customer Sales and 4% Per New Customer Sales

    Cookie Duration: 30 Days

    Wine.com is the world's largest wine & spirits store with selection, guidance, convenience delivered across the US.

    Join the Wine.com Affiliate Program
  29. AlcoholDelivery.com

    AlcoholDelivery.com

    Commission Rate: 6% Per Sale

    Cookie Duration: 30 Days

    AlcoholDelivery.com partners with stores and delivery companies around the U.S. to provide a variety of beer and delivery options.

    Join the AlcoholDelivery.com Affiliate Program
  30. Vivino

    Vivino

    Commission Rate: 4% Per Sale

    Cookie Duration: 7 Days

    Vivino is the world's largest wine app and marketplace empowering people everywhere to enjoy wine to the fullest.

    Join the Vivino Affiliate Program
  31. Harvey Nichols & Co Ltd | PAUSED

    Harvey Nichols & Co Ltd | PAUSED

    Commission Rate: 1.6% - 4.8% Per Sale

    Cookie Duration: 14 Days

    Harvey Nichols & Co Ltd is UK's premier luxury fashion retailer, it is internationally renowned for its expertly edited fashion and beauty collections.

    Join the Harvey Nichols & Co Ltd | PAUSED Affiliate Program
  32. Beelivery

    Beelivery

    Commission Rate: 2% - 4% Per Sale

    Cookie Duration: 28 Days

    Beelivery is an on-demand grocery delivery service where customers can order groceries and get them delivered in under an hour.

    Join the Beelivery Affiliate Program
  33. Tannico UK

    Tannico UK

    Commission Rate: 2% - 10% Per Sale

    Cookie Duration: 30 Days

    Tannico UK is an amazing wine shop with a great selection of Champagne, natural wines, rare wines, and all the best from Italy and France.

    Join the Tannico UK Affiliate Program
  34. The Great Wine Co.

    The Great Wine Co.

    Commission Rate: 8% Per Sale

    Cookie Duration: 30 Days

    The Great Wine Co. is a Fine wine merchant with 900+ hand-crafted, distinctive wines from vineyards around the world.

    Join the The Great Wine Co. Affiliate Program
  35. Wine Enthusiast

    Wine Enthusiast

    Commission Rate: 3% Per Sale

    Cookie Duration: Unknown

    Wine Enthusiast is home to the widest selection of wine accessories, wine cellars, and other unique gift items.

    Join the Wine Enthusiast Affiliate Program
  36. PureWine

    PureWine

    Commission Rate: 15% Per Sale

    Cookie Duration: 30 Days

    PureWine sells wine purifier and sulfite removal all in one portable device to enjoy the pure taste of wine headache-free.

    Join the PureWine Affiliate Program
  37. Saucey

    Saucey

    Commission Rate: 4% Per Sale

    Cookie Duration: 30 Days

    Saucey is an independently-owned liquor and convenience store which handles the fastest, easiest, and most reliable on-demand alcohol.

    Join the Saucey Affiliate Program
  38. Clos19

    Clos19

    Commission Rate: Up to 8% Per Sale

    Cookie Duration: 30 Days

    Clos19.com is the ultimate destination for epicureans and lovers of the finest champagnes, wines, and spirits.

    Join the Clos19 Affiliate Program
  39. GiftTree

    GiftTree

    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    Gift Tree is an online retailer of premium gift baskets, wine gifts, flowers, and specialty gifts for every occasion.

    Join the GiftTree Affiliate Program
  40. NakedWines.com

    NakedWines.com

    Commission Rate: $21.60 Per Order

    Cookie Duration: 30 Days

    Naked Wines USA connects you to independent winemakers so you can buy exclusive wines that you can't find anywhere else.

    Join the NakedWines.com Affiliate Program
  41. Wine Express

    Wine Express

    Commission Rate: 6% Per Sale

    Cookie Duration: 30 Days

    Wine Express offers an exquisite selection of wine, wine gifts & baskets which have been providing quality wine accessories and storage.

    Join the Wine Express Affiliate Program
  42. Spirits Embassy

    Spirits Embassy

    Commission Rate: 5% - 10% Per Sale

    Cookie Duration: Unknown

    Spirits Embassy is an online spirit retailer, providing an extensive range of the finest & rarest spirits from all over the globe since 2015.

    Join the Spirits Embassy Affiliate Program
  43. Plonk Wine Club

    Plonk Wine Club

    Commission Rate: 40% Per Sale

    Cookie Duration: Unknown

    Plonk is the hippest and fastest growing wine club! As an affiliate, get up 40% commission per sale, which is based on your performance.

    Join the Plonk Wine Club Affiliate Program
  44. bottegausa.com

    bottegausa.com

    Commission Rate: 8% Per Sale

    Cookie Duration: 60 Days

    bottegausa.com makes some of the finest wines available anywhere on the planet – reds, whites, still, and sparkling.

    Join the bottegausa.com Affiliate Program
  45. Hampers.com

    Hampers.com

    Commission Rate: 10% Per Sale

    Cookie Duration: 3 to 5 Days

    Hampers.com is a UK-based company that loves bringing joy to gifting, with the very best food and drink hampers since 1979.

    Join the Hampers.com Affiliate Program
  46. Zachys

    Zachys

    Commission Rate: $5 to $150 Per Sale

    Cookie Duration: 30 Days

    Zachys sells a wide range of wines and other liquor products in the United States and other countries around the world.

    Join the Zachys Affiliate Program
  47. ginga9

    ginga9

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    ginga9 is a popular liqueur in Portugal that embraces history and divine taste, without the need to use artificial flavors or colors.

    Join the ginga9 Affiliate Program
  48. IWA Wine

    IWA Wine

    Commission Rate: 8% Per Sale

    Cookie Duration: 15 Days

    IWA Wine Accessories offers the widest selection of custom wine cellar and storage products, including metal and wood racks, floors, and much more.

    Join the IWA Wine Affiliate Program
  49. Cellars Wine Club

    Cellars Wine Club

    Commission Rate: 10% Per Sale

    Cookie Duration: 90 Days

    Cellars Wine Club is among the most popular wine clubs in the United States, delivering high-quality and super tasty wines of all varieties.

    Join the Cellars Wine Club Affiliate Program
  50. REVO Coolers

    REVO Coolers

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    No more burying your arm in freezing ice. With Revo Cooler, drinks are held upright in a single-tier instead of just tossed into a bucket of ice.

    Join the REVO Coolers Affiliate Program
  51. SomMailier

    SomMailier

    Commission Rate: 10% Per Sale

    Cookie Duration: 90 Days

    somMailier is a wine club offering exclusive French wines from boutique vineyards as a gift or as a quarterly subscription.

    Join the SomMailier Affiliate Program
  52. GiveThemBeer

    GiveThemBeer

    Commission Rate: 5% Per Sale

    Cookie Duration: 15 Days

    GiveThemBeer is a craft beer bucket designer and retailer, selling only the finest craft beers for any occasion.

    Join the GiveThemBeer Affiliate Program
  53. The Whiskey Barrel

    The Whiskey Barrel

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    Independent, family-run online whisky merchant, selling drinks such as scotch, spirits, rum, and other expensive alcoholic drinks.

    Join the The Whiskey Barrel Affiliate Program
  54. 3 Cool Cats

    3 Cool Cats

    Commission Rate: 8% Per Sale

    Cookie Duration: 30 Days

    Cool Cat offers the best white wine spritzer in a can. It is a gluten-free alcohol seltzer and is great for cocktail recipes.

    Join the 3 Cool Cats Affiliate Program
  55. California Wine Club

    California Wine Club

    Commission Rate: 15% Per Sale

    Cookie Duration: 90 Days

    With the California Wine Club, every bottle comes direct from a family-owned vineyard and winery. They reject more wines than they accept.

    Join the California Wine Club Affiliate Program
  56. Liquorama

    Liquorama

    Commission Rate: 5% Per Sale

    Cookie Duration: 90 Days

    Liquorama is one of the largest selections of beer, wine, and spirits in the country, offering rare and vintage wines.

    Join the Liquorama Affiliate Program
  57. Buy Wines Online

    Buy Wines Online

    Commission Rate: 6% Per Sale

    Cookie Duration: Unknown

    Buy Wines Online is your one-stop-shop for all online wine purchases with over 500 different wines in stock to find the perfect bottle.

    Join the Buy Wines Online Affiliate Program
  58. 90 Cellars Wine Shop

    90 Cellars Wine Shop

    Commission Rate: 6% Per Sale, $10 Per Lead

    Cookie Duration: Unknown

    90 Cellars Wine Shop searches the globe for the best wines and brings them to you under one label that costs less.

    Join the 90 Cellars Wine Shop Affiliate Program

How We Selected the Best Wine Affiliate Programs


Criteria for Our Selection

When compiling our list of the 59 best wine affiliate programs, we considered a range of factors to ensure we provided a comprehensive and fair evaluation. Our goal was to help you make the best possible choice for your affiliate marketing needs. Here's a closer look at our selection criteria:

  • Commission Structure: The first thing we looked at was the commission structure. We aimed to include programs that offer competitive and fair commission rates. Some offer a flat fee per sale, while others provide a percentage of the sale value. A few even provide recurring commissions, giving affiliates a share of the ongoing subscription revenue.
  • Product Quality: The quality of the wine itself is critical. After all, it's much easier to sell a product that you believe in and that offers real value to its users. We looked for programs offering high-quality, reputable wine products.
  • Brand Reputation: The reputation of the brand is also important. Well-known and respected brands can be easier to sell, and customers are often more comfortable buying from them.
  • Payout Terms: We considered the payout terms, including the minimum payout threshold and the frequency of payments. Programs that pay out more frequently and have lower payout thresholds are generally more attractive to affiliates.

By considering these factors, we've been able to provide you with a list of wine affiliate programs that are not only profitable but also fair, reputable, and supportive of their affiliates.

Why Trust Our Recommendations?

As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.

At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.

We've also written extensively about how to start a wine blog. Between that and our work with customers who own sites in the Wine niche, we've gained tons of knowledge in the space.

If you want to be a successful affiliate in the wine niche, you can trust our recommendations to help make it happen.

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