How to Create A Successful Amazon Affiliate Website This Year

In need of a side hustle? This post outlines a framework you can use to start building a profitable Amazon affiliate website right now.

Sean Brison by Sean Brison | Last Updated: June 11, 2021

Thinking about creating an Amazon affiliate website but have no idea how to start? This guide details how to choose a profitable niche, make great content, generate long-term traffic, and more.

Let’s get to it.

What Is An Amazon Affiliate Website?

An Amazon affiliate site promotes products selling on Amazon. You’ll create content for your website and then place Amazon affiliate links in your content. Whenever you send Amazon merchants qualifying sales through your affiliate link, you earn a commission.

amazon affiliate site being built by two workmen

The Amazon affiliate program (aka Amazon Associates) lets you make money for driving sales to Amazon. It is perhaps THE most extensive affiliate program on the planet, which is why it’s so appealing as a gateway into affiliate marketing.

Bloggers, social media influencers, content creators, and website owners of all types participate in its program.

It’s also free to sign up.

We wrote a detailed guide about Amazon’s Associate program if you want to read up on all of its features.

Amazon is the most popular eCommerce app in the U.S., with over 150 million mobile users.

Mobile shopping is surging, which is why having a mobile-friendly website is a good idea.

With so many people reaching for their wallets to shop with Amazon, it’s no wonder their affiliate program is so popular.

5 Reasons You Should Build An Amazon Affiliate Site

It’s straightforward to get started. There are several reasons why it’s so appealing, especially to beginners.

1. Significant Volume of Amazon Products

Amazon has a substantial product inventory. If you want to sell something on Amazon, it’s a virtual certainty you’ll be able to.

In the third quarter of 2020, Amazon’s net quarterly revenue topped $96 billion – in a single quarter!

Amazon currently has 40 product categories by department on Amazon’s site.

Head to the “Best Sellers” category and look at the left sidebar “Any Department.”

amazon bestsellers

Those are only the broad topics.

When you click on any one of those, you’ll see a niched down list.

For example, when you click “Automotive,” you get these:

amazon niche best sellers

Your options are many.

2. Anyone Can Join the Amazon Affiliate Program

It’s accessible to anyone with their own website, and there’s no waiting period to sign up.

The only caveat is you must generate sales from at least three affiliate links within 180 days, or else Amazon removes you from the Associate’s program.

Once you sign up and get your tracking ID, you can start adding Amazon affiliate links to your content.

3. Millions Trust Amazon

Amazon is a household name, and when you sell on their platform, you get to leverage their customer base to your benefit.

There’s already an established market, so it’s easier to start selling. Recall its $96 billion 2020 net quarterly revenue?

4. Getting Affiliate Links Is Easy

You’ll only need to copy and paste the Amazon URL into your content, and you’re ready to go.

Amazon’s tool, SiteStripe, lets you add affiliate links to your posts without having to dive back into your Associates account.

Or, if you’re using a tool like Lasso, you can copy the Amazon URL into the dashboard and generate an instant affiliate link, which you can add to your posts and pages.

5. Commission Extends to All Items In A Shopper’s Cart

While Amazon’s cookie duration is short (only 24 hours), you can earn a commission on every product bought using your affiliate link.

For example, if your website visitor clicks your affiliate link for a $100 blender, and then adds another $150 worth of items (unrelated to your website), and then buys all of those items using your affiliate link, you get a commission for that entire $250 sale.

How to Join the Amazon Associates Program

You’ll head to the Associates homepage, fill out a few questions, and then Amazon issues your affiliate ID.

It’s a quick three-step process consisting of entering your:

Once approved, you’ll get your affiliate ID, and you can start promoting Amazon products on your blog or website.

Just search Amazon’s website for products related to your niche site.

How Amazon Affiliate Links Work

We wrote an article about using Amazon affiliate links on your WordPress site.

But the quick explanation goes like this:

It’ll typically look like this:

That tracking code is your affiliate ID and how Amazon knows to pay you. Here’s the full breakdown of an Amazon affiliate link:

a color coded url breakdown of an amazon affiliate link

When someone clicks your affiliate link and purchases on Amazon, they know who to send the commissions based on your affiliate ID.

Without that unique tracking code, you won’t get paid. This is why having a link management tool is an excellent way to monitor your affiliate links. For example, our tool, Lasso, lets you monitor every link in a single dashboard.

You can also read our post about Amazon’s affiliate link checker for more details on how to track affiliate links.

No API Credits Required

Copy and paste any Amazon URL into the dashboard and Lasso grabs the product title, image, and price automatically without needing API keys. Then, converts it to an affiliate link and updates that data every 24 hours.

Convert Your First Amazon Link

Creating a Successful Amazon Affiliate Site

To create a profitable Amazon affiliate website, there are a few things you can do for the best and quickest ways to succeed.

This step-by-step guide walks you through what’s important and what’s helped us build multi-six-figure online businesses.

Pick A Niche

The first thing to consider is the type of niche you want to start. If you’re stumped, start by asking yourself these questions:

three intersecting circles for finding profitable niche

If you’re struggling to figure out what interests you, check your bank statements. What do you pay for regularly? What do you buy on Amazon? How do you spend your time on the weekends, in the early mornings, or after work? What could you talk about for hours?

And “what do you already know?” revolves around your previous work experience, interests, or hobbies. Perhaps you’re an experienced rock climber or carry a deep understanding of carpentry. Those are a couple of examples of profitable Amazon affiliate websites you could create.

For some ideas on profitable niches, check out our post 11 Profitable Niches That Earn Money (with Examples) for inspiration.

Check Amazon Affiliate Commission Rates

It’s also a good idea to check out Amazon’s commission rates to see the percentages Amazon pays.

You can take a look at Amazon commission rates on the screenshot below:

amazon affiliate website commissions

Is there a sweet spot between your interests and affiliate commission rates?

It’s not meant to deter you; it’s only meant to give you an idea of the kinds of products with the highest payouts.

You could easily choose products with a lower commission rate; just know you may have to generate a higher volume of clicks to earn more revenue.

Explore Affiliate Products

Once you have an idea of your niche, you can explore Amazon’s product listings.

Take a look at the Best Sellers.

amazon affiliate website bestsellers location

Recall our screenshot from earlier?

You can gauge what kinds of affiliate products are popular and start promoting those.

It’ll make it easier for you when you’re starting to find best selling products you’re interested in or already know about.

Do Keyword Research

If this is new for you, I highly recommend this post about keyword research.

While using paid tools to perform it isn’t required, it helps.

But let’s start with a few free tools before getting into the ones requiring your credit card.

Three ideas for getting started:

Let’s say we’re building an Amazon affiliate website about snowboarding.

Amazon’s Autocomplete

If you start with Amazon’s autocomplete method, type “snowboard” into the search bar and let Amazon fill in the blank:

amazon affiliate website autocomplete search

Amazon gives you several options, including:

Next, take any of those keywords, for example, “snowboard boots,” and search the Best Sellers category for snowboard boots.

You can also use Answer the Public for topic ideas.

Using snowboards again, Answer the Public will divide your query into “Questions,” “Prepositions,” and “Comparisons.”

answer the public example

Clicking on “questions,” you can see terms like:

These question types can serve as content you could create based on the products you promote from Amazon.

Keywords Everywhere

Keywords Everywhere is a free browser extension that shows related, trending, and long-tail keyword ideas when you scroll down the SERP of whatever seed keyword you’re searching.

See screenshot below:

keywords everywhere example

If you want to use a paid tool, we use Ahrefs.

We like Ahrefs for conducting keyword research because you’ll see:

You can then apply search filters for specific content types (e.g., product reviews and best lists as these have a higher buyer intent – more on that in a minute).

When using filters, try targeting words that have:

Be sure to check the Traffic column too. It estimates the amount of traffic competing websites actually get (as compared to search volume).

One idea is to take popular review sites or competing blogs in your niche, enter its domain into Ahrefs Site Explorer, and click the Organic Keywords Report.

Sticking with our snowboard example, try running a Google search for “best snowboard review site” or “best snowboard blogs.”

Try this search template:

amazon affiliate website

Let’s use the first example,, listed at the top.

Pop its domain into Site Explorer:

domain rating example ahrefs

We can see it has a DR (Domain Rating) of 37 – the lower, the better.

Next, head to Organic Keywords and set your filters for:

ahrefs organic keywords report w filters

You’ll see the keywords ranking on page one for those keywords.

Then, click the SERP button to see the top-ranking pages:

ahrefs ranking posts on serp

We can see several posts ranking on page one with a low domain rating and a low referring number of domains.

Takeaway: Low number of referring domains (or backlinks) means you’ll need less of them to get your post on the first page of the SERP.

That can potentially mean ranking for one of those target keywords on the first page.

Each of those sites gets a decent amount of traffic (all between 500 – 1,000 monthly searches when looking under the Traffic column)

So there’s potential there.

You just need to consistently produce great content to establish yourself as an authority site. An example of an Amazon affiliate site crushing it is The Wirecutter.

Note: The Wirecutter started from humble beginnings writing about gadgets until the New York Times bought it for $30 million in 2016.

But that didn’t happen overnight; it took a metric ton of work.

Create Your Content

A good rule of thumb is to create content that matches search intent. When you understand the psychology behind search queries, the more successful your site.

And targeting product-focused content tends to convert best. These could be search terms with a low volume but high transactional intent (meaning the searcher is in ‘buying mode’).

Three examples of product-focused content to create are:

Product Reviews

Try using search terms like “[product name] review.” For example, iPhone X reviews. Then, examine what the top-ranking posts did.

Look for both commonalities and content gaps.

For example, what’s popular and should be included, and what people do NOT include in their reviews.

People are ready to buy but want to know about the product. And most consumers nowadays perform some product research before making their decision.


Search term: [product name] vs [product name]

Comparison posts are good choices when buyers want to compare the pros and cons between products.

For example, Rocker snowboards vs. Camber.

You’ll want to list each product’s features and explain the pros and cons of each one. It helps your audience determine whether the product is the right choice for them.

Check out this template for writing product comparisons(the post refers to them as ‘product showdowns’).

Best Lists

Search query term: best [product name].

These listicle posts are curated lists of the best, high-quality products in a category.

For example, “best snowboards.”

These are typically popular terms that:

Product Tutorials for Amazon Affiliate Marketing

Creating in-depth, how-to, or step-by-step guides for different products is the last content example to model. Any items people find difficult to use are worthy of a well-researched guide – especially if nobody has created it.

As an affiliate marketer, these content examples are your bread and butter for creating material relevant to your audience.

Creating articles regularly is how successful bloggers earn a significant amount of money and build organic traffic. The amount of content you create compounds over time.

Drive Traffic

We’ve written about how to drive traffic to your website.


Without going into too much detail, the best way to do it is to target a few broad keyword terms, niche down, and focus on creating content that’s well-researched and helps your audience solve a problem.

Targeting low difficulty keywords with high traffic potential and a low number of backlinks is a quick way to gain traction.

Using the above content models (e.g., best lists, product reviews, etc.) will help you get started.

Organic Traffic vs. Paid traffic

Organic traffic is what you want because it carries the highest ROI and generates the best long-term results. It’s why focusing on creating SEO-optimized content should be your number one priority.

Unlike other mediums (e.g., social media), which can be fleeting, SEO is like a fine red wine: it gets better with age.

Paid traffic costs money and eats into your bottom line. And once the money runs out, your content stops appearing on page one. That means if it ain’t great, it won’t stay.

Promote Links

We’ve written about how to promote your affiliate links, so we won’t go into that here, but it’s a good refresher to think about where your Amazon affiliate links could go.

As mentioned earlier, product reviews, best lists, comparisons, and tutorials make for excellent places.

You can also promote links on product pages, resources pages, special tools, popular products, or bestseller pages. Or, try a personal recommendations page of different products you use.

Amazon Affiliate WordPress Plugins to Run Your Business

Plugins can make your life as an affiliate marketer easier. There is a number that perform different functions, such as:

You can read more about the best Amazon affiliate WordPress plugins here to see our picks. We also wrote a detailed post about all of the affiliate marketing tools you’ll need to grow and manage your affiliate business.

Many plugins are good at doing one thing, but not many are great at doing them all – which is why we built Lasso.


Lasso is a WordPress affiliate marketing plugin that lets you create custom link displays, find new affiliate opportunities, and manage all of your links in one dashboard.

Example of a Lasso product display:👇

Our Pick
Lasso: The All-In-One WordPress Plugin for Affiliate Marketing
14-Day Free Trial

A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.

Learn More Affiliate Program

Most importantly, Lasso integrates nicely with Amazon.

For example, you’ll get alerts when links break or products are out of stock. And all Amazon data gets updated every 24 hours (without needing API keys).

lasso dashboard displayin link alerts

Turning an Amazon URL into an affiliate link is as simple as copy and pasting. Copy the Amazon URL into your dashboard, and Lasso creates your affiliate link.

adding amazon link to lasso

You can add it to your posts from inside the WordPress text editor by clicking the cactus icon.

lasso cactus icon in wordpress editor

Then, Lasso adds a piece of shortcode to your post, and your product display will appear.

lasso adding shortcode to your post

Further Reading:

Last Words

Whether you’re blogging or an e-commerce store owner, you can replicate a successful Amazon affiliate website by following the above steps.

Sites like The Wirecutter or This Is Why I’m Broke are examples of how far you can take it.

It does require patience, as building an audience takes time.

But don’t give up!

Looking for more inspiration? Read this.

Sean Brison
Sean Brison is a dad, writer, business owner, and Chief Growth nerd at Lasso. He's spent the past several years in cahoots with Lasso's founder, Andrew, creating awesome things for people. He's also addicted to perfectly-balanced cocktails, the outdoors, and John Mulaney's stand-up comedy.

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