Amazon Affiliate Marketing / Beginner Guides

6 Simple Steps to Create A Successful Amazon Affiliate Website

Looking for extra cash? This post outlines a framework you can use to start building a profitable Amazon affiliate website right now.

Sean Brison June 20, 2022
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Do you want to learn how to make money with an Amazon affiliate website but have no idea how to start? This guide details choosing a profitable niche, making great content, generating long-term traffic, and more.

Let’s dive in.

What Is An Amazon Affiliate Website?

An Amazon affiliate site promotes products selling on Amazon. You’ll create content for your website and then place Amazon affiliate links in it.

Whenever you send Amazon merchants qualifying sales through your affiliate link, you earn a commission.

amazon affiliate site being built by two workmen

The Amazon affiliate program (aka Amazon Associates program) lets you make money for driving sales to Amazon.

It is perhaps THE most extensive affiliate marketing program on the planet, which is why it’s so appealing as a gateway into the industry.

Bloggers, social media influencers, content creators, and website owners of all types participate in its program. It’s also free to sign up. 

Sidenote: Amazon is the most popular eCommerce app in the U.S., with over 150 million mobile users

Mobile shopping continues to surge, which is why having a mobile-friendly website is a good idea.

With so many people reaching for their wallets to shop with Amazon, it’s no wonder their affiliate program is so popular. 

How to Create Your Amazon Associates Account

You’ll head to the Associates homepage, fill out a few questions, and then Amazon issues your affiliate ID.

It’s a quick three-step process consisting of entering your:

  • Account information – Your name and address
  • Domain name – the website sending traffic to Amazon
  • Profile – what your Site’s about, how you plan to monetize it, how you drive traffic, and how many monthly visitors you get

Once approved, you’ll get your affiliate ID, and you can start promoting Amazon products on your blog or website. 

Just search Amazon for products related to your niche site. You can get more details about how the Amazon affiliate program works right here. 👇

Further Reading:

How Amazon Affiliate Links Work

We wrote an article about using Amazon affiliate links on your WordPress site. But the quick explanation goes like this:

  • Amazon gives you a unique store ID, which consists of your name followed by a number

It’ll typically look like this:

  • yourstorename-20

That tracking code is your affiliate ID and how Amazon knows to pay you. Here’s the full breakdown of an Amazon affiliate link:

a color coded url breakdown of an amazon affiliate link

When someone clicks your affiliate link and purchases on Amazon, they know who to send the commissions to based on your affiliate ID.

Without that unique tracking code, you won’t get paid. This is why having a link management tool is an excellent way to monitor your affiliate links.

For example, our tool, Lasso, lets you monitor every link in a single dashboard.

Further Reading:

No API Credits Required

Copy and paste any Amazon URL into the dashboard and Lasso grabs the product title, image, and price automatically without needing API keys. Then, converts it to an affiliate link and updates that data every 24 hours.

Convert Your First Amazon Link

How to Build An Amazon Affiliate Site

To create a profitable Amazon affiliate website, there are a few things you can do for the best and quickest ways to succeed.

This step-by-step guide walks you through what’s essential and what’s helped us build multi-six-figure online businesses.

  1. Pick a niche
  2. Explore affiliate products
  3. Do keyword research
  4. Create your content
  5. Get website traffic
  6. Promote your affiliate links

1. Pick A Niche

The first thing to consider is the type of niche you want to start. If you’re stumped, start by asking yourself these questions:

  • What are you interested in?
  • What do you already know?
  • Is there income potential?

three intersecting circles for finding profitable niche

If you’re struggling to figure out what interests you, check your bank statements.

What do you pay for regularly? What do you buy on Amazon? How do you spend your time on the weekends, in the early mornings, or after work? What could you talk about for hours?

And “what do you already know?” revolves around your previous work experience, interests, or hobbies.

Perhaps you’re an experienced rock climber or carry a deep understanding of carpentry. Those are a couple of examples of profitable Amazon affiliate websites you could create.

Further Reading: 

2. Explore Affiliate Products

Once you have an idea of your niche, you can explore Amazon’s product listings. Head to the “Best Sellers” category and look at the left sidebar “Any Department.”

amazon website sidebar containing all best seller categories

Those are only broad topics. When you click on any one of those, you’ll see niched-down lists for specific products. For example, when you click “Automotive,” you get these:

amazon best sellers in automotive category

You can gauge what kinds of affiliate products are popular and start promoting those. It’ll make it easier for you when you’re starting to find best selling products you’re interested in or already know about.

Check Amazon Affiliate Commission Rates

It’s also a good idea to check out Amazon’s commission rates to see the percentages Amazon pays. You can take a look at Amazon commission rates on the screenshot below:

amazon commission rates

Is there a sweet spot between your interests and affiliate commission rates?

It’s not meant to deter you; it’s only meant to give you an idea of the kinds of products with the highest payouts.

You could easily choose products with a lower commission rate, but know you may have to generate a higher volume of clicks to earn more revenue.

Sidenote: Check out Lasso co-founder Andrew Fiebert’s thread about amplifying your Amazon affiliate commissions. 👇🔥

3. Do Keyword Research (+ Free & Paid Tools to Use)

While using paid tools to perform it isn’t required, it helps. But let’s start with a few free tools before getting into the ones requiring your credit card.

Three ideas for getting started:

  • Amazon’s search engine (autocomplete)
  • Answer the Public
  • Keywords Everywhere

Let’s say we’re building an Amazon affiliate website about snowboarding.

Amazon’s Autocomplete

If you start with Amazon’s autocomplete method, type “snowboard” into the search bar and let Amazon fill in the blank:

amazon auto complete using search bar

Amazon gives you several options, including:

  • Boots
  • Helmet
  • Bindings
  • Goggles

Next, take any of those keywords, for example, “snowboard boots,” and search the Best Sellers category for snowboard boots.

Answer the Public 

Using snowboards again, Answer the Public will divide your query into “Questions,” “Prepositions,” “Alphabeticals,” “Related,” and “Comparisons.”

answer the public snowboard keyword results

Clicking on “questions,” you can see terms like:

  • How to choose snowboards
  • Can snowboards get waterlogged
  • Why do snowboards need wax
  • Snowboards with boots

These question types can serve as content you could create based on the products you promote from Amazon.

Keywords Everywhere

Keywords Everywhere is a free browser extension that shows related, trending, and long-tail keyword ideas when you scroll down the SERP of whatever seed keyword you’re searching.

See screenshot below:

keywords everywhere data appearing in sidebar of google search for snowboards

If you want to use a paid tool, we use Ahrefs. We like Ahrefs for conducting keyword research because you’ll see:

  • Keyword difficulty (KD)
  • Traffic potential
  • Search volume
  • Competing Site’s Domain Rating (DR)

Takeaway: You can then apply search filters for specific content types (e.g., product reviews and best lists as these have a higher buyer intent – more on that in a minute).

When using filters, try targeting words that have:

  • Low KD score
  • High search volume
  • Low Domain Rating

Be sure to check the Traffic column too. It estimates the amount of traffic competing websites actually get (as compared to search volume).

One idea is to take popular review sites or competing blogs in your niche, enter its domain into Ahrefs Site Explorer, and click the Organic Keywords Report.

Sticking with our snowboard example, try running a Google search for “best snowboard review site” or “best snowboard blogs.”

Try this search template:

  • Best [product/ keyword] review site

best snowboard review site search results on google

Let’s use the first example,, listed at the top. But, first, pop its domain into Site Explorer.

thegoodride snowboard review site domain rating in ahrefs

We can see it has a DR (Domain Rating) of 35 – the lower, the better. Next, head to Organic Keywords and set your filters for:

  • Position <20
  • KD <10
  • Traffic >500
  • Modifiers “best, review”

volume and keyword difficulty in ahrefs containing word best for keyword phrase

You’ll see the keywords ranking on page one for those keywords. Then, click the SERP button to see the top-ranking pages:

competing sites with low domain rating and low referring domains

Several posts rank on page one with a low domain rating and a low referring number of domains.

Takeaway: Low number of referring domains (or backlinks) means you’ll need less of them to get your post on the first page of the SERP.

That can potentially mean ranking for one of those target keywords on the first page.

Each of those sites gets a decent amount of traffic (all between 500 – 1,000 monthly searches when looking under the Traffic column)

So there’s potential there.

You need to consistently produce great content to establish yourself as an authority site. An example of an Amazon affiliate site crushing it is The Wirecutter.

The Wirecutter started from humble beginnings writing about gadgets until the New York Times bought it for $30 million in 2016.

But that didn’t happen overnight; it took a metric ton of work.

Further Reading:

4. Create Your Content

A good rule of thumb is to create content that matches search intent. When you understand the psychology behind search queries, the more successful your site.

And targeting product-focused content tends to convert best. These could be search terms with a low volume but high transactional intent (meaning the searcher is in ‘buying mode’).

Three examples of product-focused content to create are:

  • Product reviews 
  • Comparisons
  • Best lists (aka ‘product roundups’)

Product Reviews

Try using search terms like “[product name] review.” For example, iPhone X reviews. Then, examine what the top-ranking posts did.

Look for both commonalities and content gaps. For example, what’s popular and should be included AND what people do NOT have in their reviews.

People are ready to buy but want to know about the product. And most consumers nowadays perform some product research before making their decision.

Product Comparisons

Search term: [product name] vs [product name]

Comparison posts are good choices when buyers want to compare the pros and cons between new products.

For example, Rocker snowboards vs. Camber.

You’ll want to list each product’s features and explain the pros and cons of each one. It helps your audience determine whether the product is the right choice for them.

Best Lists

Search query term: best [product name].

These listicle posts are curated lists of the best, high-quality products in a category. For example, “best snowboards.”

These are typically popular terms that:

  • People want to know about
  • are searching for
  • Ready to buy

Product Tutorials for Amazon Affiliate Marketing

Creating in-depth, how-to, or step-by-step guides for different products is the last content example to model.

Any items people find difficult to use are worthy of a well-researched guide – especially if nobody has created it.

These content examples are your bread and butter for creating material relevant to your audience as an affiliate marketer.

Regularly creating articles is how successful bloggers earn a significant amount of money and build organic traffic. The amount of content you develop compounds over time.

Further Reading:

5. Get Website Traffic

We’ve written about how to drive traffic to your website.


Without going into too much detail, the best way to do it is to target a few broad keyword terms, niche down, and focus on creating content that’s well-researched and helps your audience solve a problem.

Targeting low-difficulty keywords with high traffic potential and a low number of backlinks is a quick way to gain traction.

Using the above content models (e.g., best lists, product reviews, etc.) will help you get started. Then, start reaching out to industry peers to build links back to your site.

Organic Traffic vs. Paid Traffic

Organic traffic is what you want because it carries the highest ROI and generates the best long-term results. It’s why focusing on creating SEO-optimized content should be your number one priority.

Unlike other mediums (e.g., social media), which can be fleeting, SEO is like a fine red wine: it gets better with age.

Paid traffic costs money and eats into your bottom line. And once the money runs out, your content stops appearing on page one. That means if it isn’t great, it won’t stay.

6. Promote Your Affiliate Links

Here’s a detailed post we wrote explaining how you can promote your affiliate links so you can think about where your Amazon links could go.

As mentioned earlier, product reviews, best lists, comparisons, and tutorials make excellent places.

You can also promote links on product pages, resources pages, special tools, popular products, or bestseller pages. Or, try a personal recommendations page of different products you use.

Of course, you can always leverage email marketing and social media too. For example, when you publish a post, broadcast it across your network to get more eyeballs on your affiliate site.

Here’s a primer for earning more revenue with Amazon’s affiliate program. 🤫

Amazon Affiliate WordPress Plugins to Run Your Business

Plugins can make your life as an affiliate marketer easier. There are a number that perform different functions, such as:

  • Affiliate link management
  • Help to improve conversion rates
  • Link cloaking

Many plugins are good at doing one thing, but not many are great at doing them all – which is why we built Lasso.


Lasso is a WordPress affiliate marketing plugin that lets you create custom link displays so you can promote your links. It also helps you find new affiliate income opportunities, and manage all of your links in one dashboard.

Example of a Lasso product display:👇

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Here’s how the above product display appears while creating it on the backend (what you’re seeing is an example of a product’s Link Details page in Lasso):

essentialism link details page

Most importantly, Lasso integrates nicely with Amazon.

For example, you’ll get alerts when links break or products are out of stock. And all Amazon data gets updated every 24 hours (without needing API keys).

lasso link alerts in dashboard

Turning an Amazon URL into an affiliate link is as simple as copying and pasting. First, paste the Amazon URL into your dashboard, then click “Add Link.”  

adding a new link to lasso

If you want to add a product display to your post, You can do it from inside the WordPress editor by clicking the cactus icon.

clicking cactus icon to add new link to posts in wordpress

Then, Lasso adds a piece of shortcode, and your product display will appear.

lasso adding shortcode to your wordpress post

If you’re adding simple text links, you’d do it the same way you’d add any link inside WordPress.

Enabling Auto-Amazon

You can also enable Auto-Amazon on Lasso, which automatically detects and monetizes your Amazon links with your tracking ID.

To do it, head to Settings > Amazon. 


The Auto-Amazon feature is in the left column. Under “Tracking ID for This Site,” add your primary tracking ID and toggle “Allow Multiple Tracking IDs” to the “On” position.

Under “Tracking ID Whitelist,” add any Amazon IDs you’d like to ignore (when Lasso monetizes your Amazon links, we won’t change those IDs).

Then, toggle “Enable Amazon Auto-Monetization” to the “On” position and hit “Save Changes.” 

auto amazon in lasso

Sidenote: You can also choose to show the Prime logo in your displays as shown in the above screenshot. To get more details about Auto-Amazon, head here.

Further Reading:

5 Reasons You Should Build An Amazon Affiliate Site

It’s straightforward to get started. There are several reasons why it’s so appealing, especially to beginners.

1. Significant Volume of Amazon Products

Amazon has a substantial product inventory. So if you want to sell something on Amazon, it’s a virtual certainty you’ll be able to.

In the first quarter of 2021, Amazon’s revenue topped $108 billion – in a single quarter!

Amazon currently has 40 product categories by department on their site. Recall the “Best Sellers” category from earlier?

2. Anyone Can Join the Amazon Affiliate Program

It’s accessible to anyone with their own website, and there’s no waiting period to sign up.

The only caveat is you must generate sales from at least three affiliate links within 180 days, or else Amazon removes you from the Associate’s program.

Once you sign up and get your tracking ID, you can start adding Amazon affiliate links to your content.

3. Millions Trust Amazon

Amazon is a household name, and when you sell on their platform, you get to leverage their customer base to your benefit.

There’s already an established market, so it’s easier to start selling. Recall its $108 billion 2021 quarterly revenue?

4. Getting Affiliate Links Is Easy

You’ll only need to copy and paste the Amazon URL into your content, and you’re ready to go.

Amazon’s tool, SiteStripe, lets you add affiliate links to your posts without having to dive back into your Associates account.

Or, if you’re using a tool like Lasso, you can copy the Amazon URL into the dashboard and generate an instant affiliate link, which you can add to your posts and pages.

5. Commission Extends to All Items In A Shopper’s Cart

While Amazon’s cookie duration is short (only 24 hours), you can earn a commission on every product bought using your affiliate link.

For example, if your website visitor clicks your affiliate link for a $100 blender, and then adds another $150 worth of items (unrelated to your website), and then buys all of those items using your affiliate link, you get a commission for that entire $250 sale.

Last Words

Whether you’re blogging or an e-commerce store owner, you can replicate a successful Amazon affiliate website by following the above steps.

Sites like The Wirecutter or This Is Why I’m Broke are extreme examples of how much affiliate income you can earn. However, it does require patience, as building an audience takes time.

But don’t give up! Looking for more inspiration? Read this.

Recommended Reading

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