Thinking about creating an Amazon affiliate website but have no idea how to start? This guide details how to choose a profitable niche, make great content, generate long-term traffic, and more.
Let’s get to it.
What Is An Amazon Affiliate Website?
An Amazon affiliate site promotes products selling on Amazon. You’ll create content for your website and then place Amazon affiliate links in your content. Whenever you send Amazon merchants qualifying sales through your affiliate link, you earn a commission.
The Amazon affiliate program (aka Amazon Associates) lets you make money for driving sales to Amazon. It is perhaps THE most extensive affiliate program on the planet, which is why it’s so appealing as a gateway into affiliate marketing.
Bloggers, social media influencers, content creators, and website owners of all types participate in its program.
It’s also free to sign up.
We wrote a detailed guide about Amazon’s Associate program if you want to read up on all of its features.
Amazon is the most popular eCommerce app in the U.S., with over 150 million mobile users.
Mobile shopping is surging, which is why having a mobile-friendly website is a good idea.
With so many people reaching for their wallets to shop with Amazon, it’s no wonder their affiliate program is so popular.
5 Reasons You Should Build An Amazon Affiliate Site
It’s straightforward to get started. There are several reasons why it’s so appealing, especially to beginners.
1. Significant Volume of Amazon Products
Amazon has a substantial product inventory. If you want to sell something on Amazon, it’s a virtual certainty you’ll be able to.
In the third quarter of 2020, Amazon’s net quarterly revenue topped $96 billion – in a single quarter!
Amazon currently has 40 product categories by department on Amazon’s site.
Head to the “Best Sellers” category and look at the left sidebar “Any Department.”
Those are only the broad topics.
When you click on any one of those, you’ll see a niched down list.
For example, when you click “Automotive,” you get these:
Your options are many.
2. Anyone Can Join the Amazon Affiliate Program
It’s accessible to anyone with their own website, and there’s no waiting period to sign up.
The only caveat is you must generate sales from at least three affiliate links within 180 days, or else Amazon removes you from the Associate’s program.
Once you sign up and get your tracking ID, you can start adding Amazon affiliate links to your content.
3. Millions Trust Amazon
Amazon is a household name, and when you sell on their platform, you get to leverage their customer base to your benefit.
There’s already an established market, so it’s easier to start selling. Recall its $96 billion 2020 net quarterly revenue?
4. Getting Affiliate Links Is Easy
You’ll only need to copy and paste the Amazon URL into your content, and you’re ready to go.
Amazon’s tool, SiteStripe, lets you add affiliate links to your posts without having to dive back into your Associates account.
Or, if you’re using a tool like Lasso, you can copy the Amazon URL into the dashboard and generate an instant affiliate link, which you can add to your posts and pages.
5. Commission Extends to All Items In A Shopper’s Cart
While Amazon’s cookie duration is short (only 24 hours), you can earn a commission on every product bought using your affiliate link.
For example, if your website visitor clicks your affiliate link for a $100 blender, and then adds another $150 worth of items (unrelated to your website), and then buys all of those items using your affiliate link, you get a commission for that entire $250 sale.
How to Join the Amazon Associates Program
You’ll head to the Associates homepage, fill out a few questions, and then Amazon issues your affiliate ID.
It’s a quick three-step process consisting of entering your:
- Account information – Your name and address
- Domain name – the website sending traffic to Amazon
- Profile – what your site’s about, how you plan to monetize it, how you drive traffic, and how many monthly visitors you get
Once approved, you’ll get your affiliate ID, and you can start promoting Amazon products on your blog or website.
Just search Amazon’s website for products related to your niche site.
How Amazon Affiliate Links Work
We wrote an article about using Amazon affiliate links on your
But the quick explanation goes like this:
- Amazon gives you a unique tracking ID, which consists of your name followed by a number
It’ll typically look like this:
That tracking code is your affiliate ID and how Amazon knows to pay you.
When someone clicks your affiliate link and purchases on Amazon, they know who to send the commissions based on your affiliate ID.
Without that unique tracking code, you won’t get paid. This is why having a link management tool is an excellent way to monitor your affiliate links. For example, our tool, Lasso, lets you monitor every link in a single dashboard.
You can also read our post about Amazon’s affiliate link checker for more details on how to track affiliate links.
Creating a Successful Amazon Affiliate Site
To create a profitable Amazon affiliate website, there are a few things you can do for the best and quickest ways to succeed.
This step-by-step guide walks you through what’s important and what’s helped us build multi-six-figure online businesses.
Pick A Niche
The first thing to consider is the type of niche you want to start. If you’re stumped, start by asking yourself these questions:
- What are you interested in?
- What do you already know?
If you’re struggling to figure out what interests you, check your bank statements. What do you pay for regularly? What do you buy on Amazon? How do you spend your time on the weekends, in the early mornings, or after work? What could you talk about for hours?
And “what do you already know?” revolves around your previous work experience, interests, or hobbies. Perhaps you’re an experienced rock climber or carry a deep understanding of carpentry. Those are a couple of examples of profitable Amazon affiliate websites you could create.
For some ideas on profitable niches, check out our post 11 Profitable Niches That Earn Money (with Examples) for inspiration.
Check Amazon Affiliate Commission Rates
It’s also a good idea to check out Amazon’s commission rates to see the percentages Amazon pays.
You can take a look at Amazon commission rates on the screenshot below:
Is there a sweet spot between your interests and affiliate commission rates?
It’s not meant to deter you; it’s only meant to give you an idea of the kinds of products with the highest payouts.
You could easily choose products with a lower commission rate; just know you may have to generate a higher volume of clicks to earn more revenue.
Explore Affiliate Products
Once you have an idea of your niche, you can explore Amazon’s product listings.
Take a look at the Best Sellers.
Recall our screenshot from earlier?
You can gauge what kinds of affiliate products are popular and start promoting those.
It’ll make it easier for you when you’re starting to find best selling products you’re interested in or already know about.
Do Keyword Research
If this is new for you, I highly recommend this post about keyword research.
While using paid tools to perform it isn’t required, it helps.
But let’s start with a few free tools before getting into the ones requiring your credit card.
Three ideas for getting started:
- Amazon’s search engine(autocomplete)
- Answer the Public
- Keywords Everywhere
Let’s say we’re building an Amazon affiliate website about snowboarding.
If you start with Amazon’s autocomplete method, type “snowboard” into the search bar and let Amazon fill in the blank:
Amazon gives you several options, including:
Next, take any of those keywords, for example, “snowboard boots,” and search the Best Sellers category for snowboard boots.
You can also use Answer the Public for topic ideas.
Using snowboards again, Answer the Public will divide your query into “Questions,” “Prepositions,” and “Comparisons.”
Clicking on “questions,” you can see terms like:
- How to choose snowboards
- Can snowboards get waterlogged
- Why do snowboards need wax
- Snowboards with boots
These question types can serve as content you could create based on the products you promote from Amazon.
Keywords Everywhere is a free browser extension that shows related, trending, and long-tail keyword ideas when you scroll down the SERP of whatever seed keyword you’re searching.
See screenshot below:
If you want to use a paid tool, we use Ahrefs.
We like Ahrefs for conducting keyword research because you’ll see:
- Keyword difficulty (KD)
- Traffic potential
- Search volume
- Competing site’s Domain Rating (DR)
You can then apply search filters for specific content types (e.g., product reviews and best lists as these have a higher buyer intent – more on that in a minute).
When using filters, try targeting words that have:
- Low KD score
- High search volume
- Low Domain Rating
Be sure to check the Traffic column too. It estimates the amount of traffic competing websites actually get (as compared to search volume).
One idea is to take popular review sites or competing blogs in your niche, enter its domain into Ahrefs Site Explorer, and click the Organic Keywords Report.
Sticking with our snowboard example, try running a Google search for “best snowboard review site” or “best snowboard blogs.”
Try this search template:
- Best [product/ keyword] review site
Let’s use the first example, thegoodride.com, listed at the top.
Pop its domain into Site Explorer:
We can see it has a DR (Domain Rating) of 37 – the lower, the better.
Next, head to Organic Keywords and set your filters for:
- Position <10
- KD <10
- Traffic >500
- Modifiers “best, review”
You’ll see the keywords ranking on page one for those keywords.
Then, click the SERP button to see the top-ranking pages:
We can see several posts ranking on page one with a low domain rating and a low referring number of domains.
Takeaway: Low number of referring domains (or backlinks) means you’ll need less of them to get your post on the first page of the SERP.
That can potentially mean ranking for one of those target keywords on the first page.
Each of those sites gets a decent amount of traffic (all between 500 – 1,000 monthly searches when looking under the Traffic column)
So there’s potential there.
You just need to consistently produce great content to establish yourself as an authority site. An example of an Amazon affiliate site crushing it is The Wirecutter.
Note: The Wirecutter started from humble beginnings writing about gadgets until the New York Times bought it for $30 million in 2016.
But that didn’t happen overnight; it took a metric ton of work.
Create Your Content
A good rule of thumb is to create content that matches search intent. When you understand the psychology behind search queries, the more successful your site.
And targeting product-focused content tends to convert best. These could be search terms with a low volume but high transactional intent (meaning the searcher is in ‘buying mode’).
Three examples of product-focused content to create are:
- Product reviews – here’s a product review template to steal
- Best lists
Try using search terms like “[product name] review.” For example, iPhone X reviews. Then, examine what the top-ranking posts did.
Look for both commonalities and content gaps.
For example, what’s popular and should be included, and what people do NOT include in their reviews.
People are ready to buy but want to know about the product. And most consumers nowadays perform some product research before making their decision.
Search term: [product name] vs [product name]
Comparison posts are good choices when buyers want to compare the pros and cons between products.
For example, Rocker snowboards vs. Camber.
You’ll want to list each product’s features and explain the pros and cons of each one. It helps your audience determine whether the product is the right choice for them.
Check out this template for writing product comparisons(the post refers to them as ‘product showdowns’).
Search query term: best [product name].
These listicle posts are curated lists of the best, high-quality products in a category.
For example, “best snowboards.”
These are typically popular terms that:
- People want to know about
- are searching for
- Ready to buy
Product Tutorials for Amazon Affiliate Marketing
Creating in-depth, how-to, or step-by-step guides for different products is the last content example to model. Any items people find difficult to use are worthy of a well-researched guide – especially if nobody has created it.
As an affiliate marketer, these content examples are your bread and butter for creating material relevant to your audience.
Creating articles regularly is how successful bloggers earn a significant amount of money and build organic traffic. The amount of content you create compounds over time.
We’ve written about how to drive traffic to your website.
Without going into too much detail, the best way to do it is to target a few broad keyword terms, niche down, and focus on creating content that’s well-researched and helps your audience solve a problem.
Targeting low difficulty keywords with high traffic potential and a low number of backlinks is a quick way to gain traction.
Using the above content models (e.g., best lists, product reviews, etc.) will help you get started.
Organic Traffic vs. Paid traffic
Organic traffic is what you want because it carries the highest ROI and generates the best long-term results. It’s why focusing on creating SEO-optimized content should be your number one priority.
Unlike other mediums (e.g., social media), which can be fleeting, SEO is like a fine red wine: it gets better with age.
Paid traffic costs money and eats into your bottom line. And once the money runs out, your content stops appearing on page one. That means if it ain’t great, it won’t stay.
We’ve written about how to promote your affiliate links, so we won’t go into that here, but it’s a good refresher to think about where your Amazon affiliate links could go.
As mentioned earlier, product reviews, best lists, comparisons, and tutorials make for excellent places.
You can also promote links on product pages, resources pages, special tools, popular products, or bestseller pages. Or, try a personal recommendations page of different products you use.
WordPress Plugins to Run Your Business
Plugins can make your life as an affiliate marketer easier. There is a number that perform different functions, such as:
- Affiliate link management
- Help to improve conversion rates
- Link cloaking
You can read more about the best Amazon affiliate WordPress plugins here to see our picks. We also wrote a detailed post about all of the affiliate marketing tools you’ll need to grow and manage your affiliate business.
Many plugins are good at doing one thing, but not many are great at doing them all – which is why we built Lasso.
Lasso is a
A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.
Most importantly, Lasso integrates nicely with Amazon.
For example, you’ll get alerts when links break or products are out of stock. And all Amazon data gets updated every 24 hours (without needing API keys).
All you need to get started is copy and paste the Amazon URL into your dashboard, and Lasso creates your affiliate link.
You can add it to your posts from inside the
Then, Lasso adds a piece of shortcode to your post, and your product display will appear.
Whether you’re blogging or an e-commerce store owner, you can replicate a successful Amazon affiliate website by following the above steps.
Sites like The Wirecutter or This Is Why I’m Broke are examples of how far you can take it.
It does require patience, as building an audience takes time.
But don’t give up!
Looking for more inspiration? Read this.
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