The Affiliate Disclosure: Dos, Don’ts, and Best Practices

How do you write a kick-ass affiliate disclosure without sounding like a lame lawyer? This post reveals all. Saddle up and learn here partner.

by Matt Giovanisci | Last Updated: July 2, 2019

I’m gonna be blunt.

There are affiliate links in this blog post. Most of the affiliate links are for demonstration only. But all of the links are for products I use to run my affiliate marketing sites.

And if you click any of the affiliate links in this post and buy the products, I’ll earn a commission (a.k.a money). However, you won’t be charged a dime for this to happen.

It’s a win-win for both of us!

Now that, my friends, is an honest affiliate disclosure. Not only did I make the overlords at the FTC cream their shorts, I hopefully instilled a level of trust unprecedented in the online marketing world.

Lasso will even let you disclose your affiliate links in style:

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You see, affiliate disclosures aren’t so bad. I mean, they’re mandatory, so you have no choice. But they don’t have to be stuffy, legal, and lame.

They can increase clicks on your affiliate links because you’re showing your visitors that you’re an honest site owner.

Before we get into the rest of this massive, but necessary post, I have to make something crystal clear: I’m not a lawyer. I didn’t even consult with one before writing this shit.

So while I’ve done my research, and everything in this article is pretty standard, that still doesn’t make me a lawyer qualified to give legal advice.

If you have questions or concerns about adding legal jargon to your website, find a kick-ass lawyer who understands the Internet.

That said, I wrote this article within the U.S.-based FTC guidelines, which is known to change from time to time. And if you’re in another country, these rules may apply, but I would reach out to your local organizations for help.

Okay, now that THAT’S out of the way. Let’s continue to write about boring shit while trying to make it fun to read. Deal?

What Is an FTC Affiliate Disclosure?

First off, who is the FTC? They’re the Federal Trade Commission. A government agency that’s supposed to help protect consumers. Here are their complete disclosure guidelines on affiliate marketing.

An FTC affiliate disclosure is a disclaimer statement that informs consumers or potential buyers (aka your visitors) that you are in a paid relationship with the company or person you’re linking to as an affiliate.

OMG, so boring. We get it!

And I’ll also assume you know what affiliate marketing is so I won’t detail how that whole thing works.

All you need to know is that if you’re adding links to your affiliate site to make money, you have to add an affiliate disclosure page. Period. End of story. No ifs, ands, or buts.

Do I Need an Affiliate Disclosure On My Website?

Did you not read the last paragraph I wrote?! The answer is a resounding and very loud HELL YES!

If you don’t…

  1. You could be fined by the Federal Trade Commission (FTC) if you don’t properly disclose your affiliate relationship.
  2. You could be abruptly kicked off specific affiliate programs (**cough** AMAZON **cough**) if you lack proper affiliate disclosure statements.
  3. Your reputation is at risk by not disclosing it. In other words, no one will like you anymore.

Many people practicing affiliate marketing are terrible at doing this. I think they’re missing out on a vast selling and trust-building opportunity.

Don’t be a dumb-dumb. Add an affiliate disclosure. It’s easy. I’ll show you.

Affiliate Disclosure Dos and Don’ts

To gain some SEO juice, I want to quickly include some very digestible “Dos and Don’ts” content. If you arrived at this section because you’re a skimmer (and trust me, I know who you are because I’m one too), this should satisfy both the Google Gods and the Skimtastic Voyagers.

The DOs of Adding Affiliate Disclosures

The DON’Ts of Adding Affiliate Disclosures

4 Best Practices for Adding Affiliate Link Disclosures

What would a fantastic article on the Internet be if it didn’t have a little listicle built-in? Who’s with me?

But seriously, these things are crucial. You should follow and implement every one of these tips on your website right now if you haven’t already. Let’s go!

1. Place Affiliate Disclosures in Obvious Areas

Ok, maybe these aren’t so obvious for some of you, so I’ll spell it out and try to be as specific as possible.

2. “Always Be Disclosing”

To disclosure or not to disclose? It shouldn’t be a fucking question! Like Alec Baldwin in Glengarry Glen Ross says, “Always Be Disclosing.”

Yea, close enough.

If you find yourself asking, “should I add a disclosure here?” The answer is always yes. Avoid legal issues. Be proactive. Disclose.

Ok, I’ve beaten a dead horse here. Sorry, buddy. Let’s move on.

3. Use Crystal Clear Language

Here’s an easy way to do that: just be hilariously honest. When you try to joke out of how clear you’re trying to be, you end up being crystal clear. Try it!

If you want more guidance because maybe humor isn’t your strong suit, we’ve included some examples below you can steal. See, that’s me being honest with a twist of humor. Not that hard. TRY IT!

4. Be Mindful of The Medium

Yes, you have to disclose the use of affiliate links anywhere you add an affiliate link. Yes, even verbally in a video or podcast. You need to say your disclosure out loud.

Yes, even in emails and Twitter. Ok, I think I’ve made my point.

But Matt? Yes, Matt. What about Twitter? I only have 240 available characters? Do I still need to add an affiliate disclosure?

FOR THE LOVE OF ALL THAT IS HOLY…YES!

Just think, before you only use to have 140 characters, so thank Dorsey and the Twitter angels for blessing you with the gift of length. And don’t use hashtags even though it might be okay, according to the FTC.

While you and I might understand what that means, some will not. I provided short affiliate disclosure examples below. Use them.

Protect your ass and be clear with your disclosure wording.

Speaking of short, remember a lot of people see your affiliate links on mobile devices. So this is another reason to keep things short, clear, and legible. And it’s also why I said…

How LASSO Can Help You Disclose Your Affiliate Links

Oh, you thought we were just being helpful by writing this article. Well, full disclosure, we sell an affiliate link manager for WordPress.

It’ll help you add affiliate disclosures to all your links without having to do it manually.

How you ask? Well, LASSO lets you add what we call “Affiliate Link Display Boxes” to your posts with the click of a button (ok, two buttons).

In your WordPress editor will appear a Cactus icon. When clicked, it’ll bring up a list of all your affiliate links.

Just click the one you want to add, and it’ll insert a shortcode in your post that’ll render a display box that’ll look like this 👇

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If you notice, it has a built-in disclosure you can customize for every affiliate link (or use a global default you can also customize site-wide).

Pretty cool, right? Ok, maybe not “cool” but useful, at least. Fair enough.

Honest Affiliate Disclosure Examples You Can Use

I’ve scoured the web for the best examples I could find of affiliate disclosures. To be honest, they were fucking hard to find.

People are horrible at this. But both you and I won’t be as bad, right?

Here are some of the best I’ve found along with some minor tweaks I had to make to improve the shitty ones.

Affiliate Disclosures for Single Author Blogs

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. (via https://amylynnandrews.com/)

Disclosure: I’m financially compensated for the products I review by the companies who produce them. All of the products are tested thoroughly, and high grades are received only by the best ones. I am an independent blogger, and the reviews are done based on my own opinions.

Disclosure: Bear in mind that some of the links in this post are affiliate links, and if you go through them to make a purchase, I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether you decide to buy something is completely up to you.

Full Disclosure: As an affiliate, I receive compensation if you purchase through this link. (via https://www.smartpassiveincome.com/affiliate-disclaimer/)

Disclaimer: Please note that some of the links below are affiliate links and I will earn a commission if you purchase through those links. I use all the products listed below and recommend them because they are companies that I have found helpful and trustworthy. Please let me know if you have any questions about anything listed below. (via https://pinchofyum.com/)

Affiliate Disclosures for Brands

Disclosure: We earn a commission if you click this link and make a purchase at no additional cost to you. (via LASSO default)

Disclosure: As a business, we’re financially compensated for the products reviewed by the companies who produce them. All of the products are tested thoroughly, and high grades are received only by the best ones. The reviews are done based on our own opinions.

Disclosure: This blog receives a commission for using “company name” products for the food recipes that we shared with you in our posts. Although we receive a commission for using and linking their products, they are perfect for our food recipes, and all our opinion and suggestions are unbiased.

Disclosure: Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced to help you make the best choice.

Disclosure: This site contains affiliate links to products. We may receive a commission for purchases made through these links.

Affiliate Disclosure Requirements Recap 

Ok, you’ve made it through an article about a dull subject. I hope it wasn’t too painful.

Or perhaps you skimmed your way down here to get the Cliffnotes. Either way, welcome. Let’s bullet out the best of the best from this post.

Ok, that’s it! I hope it was helpful. Tell your affiliate marketing friends about how this post was super NOT boring. Share it on social media.

And try LASSO!

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