Most affiliate publishers treat product recommendations as text links buried in paragraphs. Traffic arrives. Commissions lag. The gap is rarely content quality. It is how you display and manage affiliate offers on the page. Visual product boxes, centralized link inventory, and clear call-to-action buttons turn buyer-intent traffic into clicks.
Khris Steven runs Khris Digital, a site that educates marketers on tools, trends, and strategies to scale revenue. As Khris put it, he arms readers with the resources, tactics, and frameworks to make an impact, serve more people, and grow income on their own terms. His journey started with a hunger for financial freedom and the opportunities the internet provides. Having a passion for helping people succeed does not hurt either.
Khris started his site in early 2018 and has grown it to roughly 10,000 monthly visitors:
His monthly earnings fall between $8,000 and $12,000, with 90% coming from affiliate marketing. The remaining 10% comes from private consultations. Khris belongs to 20 different affiliate programs. Since many appear in multiple dashboards, he shared a couple of screenshots to give us a clearer picture.
The two screenshots above are from programs he uses via ClickFunnels.
You can explore the ClickFunnels program via Lasso’s affiliate program database.
The bulk of his earnings come from affiliate marketing, with no ads appearing on his site. For operators at this scale, the question is not whether affiliate marketing works. It is whether your link infrastructure keeps pace with content production.
Updated 2026.
1Before Lasso: How Did You Display Affiliate Links?
Many of our customers have said they primarily used text links to promote affiliate offers before discovering Lasso. Khris followed a similar pattern.
He used mostly text-only links to display affiliate promotions, with occasional call-to-action buttons mixed in. Khris also mentioned struggling to improve clicks and commissions because the only methods available when he first started his blog were a mix of button plugins, table plugins, and plain text links.
Since using Lasso, he has streamlined his entire process. One tool replaced multiple plugins. Customizable product displays changed how his listicles, roundups, and comparison posts look and convert.
Having a link management tool that also helps you promote your links is a meaningful shift for website monetization. We have seen the same pattern across operators who consolidate their stack. Read how Riley Adams from Young & the Invested boosted affiliate earnings after migrating from redirect-only workflows.
2The Problem
Khris was looking for a better way to manage his links. He had been using a combination of Google Sheets and the Thirsty Affiliates link cloaking plugin but needed something more.
Another problem was his listicles, product roundups, and comparison posts lacked visuals and clear CTA buttons. He saw competitors using sophisticated product display boxes, which made their articles and affiliate promotions stand out.
He wanted something similar with a superior design and improved call-to-actions. While inspecting the source code of competing sites, he discovered their secret: Lasso. Once he made the leap, he has not looked back.
As Khris told us: “Lasso is more than just an affiliate link manager. It enables me to squeeze more revenue from existing traffic using sleek product display boxes.”
Compare that to the old model: spreadsheets for inventory, cloaking plugins for URLs, and separate display tools for visuals. None of them talk to each other. Barron Cuadro from Effortless Gent faced a similar stack before consolidating. Read his affiliate link strategy case study for the full breakdown.
3The Solution
Khris needed a way to both manage his links and promote them. Thirsty Affiliates was unable to solve that for him.
His plan was to integrate Lasso with his site so he could start testing product display boxes. He discovered various ways to draw attention to his links with images, informative product descriptions, and badges.
4A Lasso Product Display Teardown with KhrisDigital
There are many ways to display your Lasso links, but Khris has been sticking to single displays for now.
His strategy involves using them on comparison, review, and round-up posts. He has found this tactic helps highlight and drive clicks to his product recommendations.
With every affiliate post, Khris starts with a catchy intro, states one or two facts, then dives into the meat.
He uses Lasso product boxes for his most recommended (or most lucrative) affiliate offers at the start of his list posts with:
- Enticing product descriptions
- A badge reading “My Best Pick”
- The product image or logo
- A single call-to-action button
A typical example is his sales funnel software listicle:
He also uses additional Lasso product boxes with the other tools featured in the list to beautify the page (but without badges).
Khris told us this post had made him thousands of dollars over the past year. He follows the same approach with his comparison posts.
His WebinarJam vs. Zoom article is another example:
So far, Khris says his favorite Lasso features have been:
- The ability to customize his product boxes
- Creating custom badges with descriptions
- Adding images, pricing, and buttons
He rinses and repeats this process to use the displays across different pages on his site.
Tip: If you have multiple affiliates and want to offer your readers a secondary affiliate link option, you can use Lasso’s secondary call-to-action button feature.
There are many blog types you can use with Lasso, from product reviews to comparisons to listicles. You can even add displays to how-to posts where you walk readers through using a specific product.
5How Does Lasso Look On the Backend?
We will use our “Essentialism” single product display from our homepage so you can see how Lasso looks for users like Khris.
When you head to your affiliate link product page (e.g., Essentialism), your screen displays in two columns. The right side lets you preview as you create:
The features Khris mentions include:
- Name: Your product title goes here
- Primary Destination URL: Copy and paste your affiliate link into the field
- Button Text: Add customized call-to-action text. In this example, ours reads “Buy from Amazon”
- Badge Text: Add a personal recommendation to your products. In this example, we added “Preferred Partner,” which displays in the upper left corner of your product display
From inside the same page, you can scroll down and add your product description and affiliate disclosure:
Your affiliate disclosure displays beneath your call-to-action button.
6Integrating Lasso with Your Site and Developing a Workflow
It did not take Khris much time to acquaint himself with Lasso. He noted one of the fastest and easiest ways he got started was replicating how other bloggers used it on their sites.
The Digital Merchant and Fat Stacks were two websites Khris drew inspiration from when getting started with Lasso. Jon Dykstra of Fat Stacks shared a few ways he uses Lasso with Khris via his newsletters.
The support center also played a major role in helping him understand the plugin. Lasso offers 24/7 customer support with typical response times within hours.
Khris does not have any skills in design or coding. Because of that, he thought Lasso would not be user-friendly. After getting started, he soon realized that was not the case.
As he put it: “I was scared initially on how to create those types of boxes. But after playing around with the plugin for minutes, I was astonished at how easy it was to customize things and manage my links.”
It has only been a few months since he started using Lasso, and he is yet to explore it to the fullest. So far, Khris has recorded a few thousand dollars in commissions from his Lasso links.
His initial plan was to try it and see if it was worth paying for. After the trial and one-month subscription, Lasso paid for itself multiple times. That made him decide to keep it.
If you already have content sitting in your archive, start there. Run an Opportunities Scan to find unmonetized product mentions and pages with broken or outdated links. Most operators find quick wins on the first pass.
7Why Lasso?
Khris cites the custom product displays with informative descriptions that draw more attention to his affiliate links.
The more information you can provide to visitors upfront, the more confidence they have and the more likely they are to click your link.
Adding a Lasso display from inside your WordPress site is straightforward. When inside the editor, click the Cactus icon at the top of the toolbar:
Next, choose your display type:
If you are using a single display like Khris, click “Single” and choose the link you want to add:
Lasso adds a piece of shortcode to your post automatically for whichever link you choose.
For a broader look at why we built Lasso around link management and displays, read why you need Lasso.
8How Does Lasso Compare?
Khris obsesses about conversion rate optimization and is always on the lookout for new methods. While he has invested a substantial amount to achieve this, only a select few paid off.
As he told us: “Lasso is one of my special CRO tools that I would not want my competitor to get a hold of.”
That is the pattern we see across operators who treat monetization as infrastructure rather than a plugin afterthought. The bottleneck on a site with 10,000 monthly visitors and $8,000 to $12,000 in monthly earnings is rarely traffic. It is conversion per click and time spent maintaining links by hand.
Khris had the traffic and the affiliate relationships. What he lacked was a system to display offers visually, manage 20 programs from one dashboard, and reuse product data across every listicle and comparison post. Lasso closed that gap.
9Ready to Make Your Affiliate Offers Stand Out?
Khris started with text links, spreadsheet tracking, and a cloaking plugin. His listicles and comparison posts looked flat next to competitors using product display boxes. After integrating Lasso, he streamlined link management, added visual displays with badges and CTAs, and recorded thousands of dollars in commissions within months.
If your affiliate offers still live as text links buried in paragraphs, the fix is structural. Consolidate inventory, displays, and tracking before you publish another roundup.
Get started with Lasso and test product displays on your highest-traffic buyer-intent pages. Want another operator story? Read how Riley Adams boosted affiliate earnings after consolidating his link stack.
Sean Brison
Sean Brison is a dad, writer, business owner, and Content Lead at Lasso. He's spent the past several years in cahoots with Lasso's founder, Andrew, creating awesome things for people. He's also addicted to perfectly-balanced cocktails, the outdoors, and John…