Most publishers treat affiliate links as an afterthought. Paste the raw network URL, hope readers click, and wonder why conversion per visitor stays flat. The data tells a different story. Clean, branded outbound links are infrastructure, not cosmetics. Link cloaking is how operators turn ugly tracking URLs into links people trust enough to click.
Link cloaking hides a link’s destination URL, usually an affiliate link, behind a shorter and more visually appealing link. When clicked, the cloaked link redirects to the original destination. Cloaking sounds nefarious, but it is standard practice in affiliate marketing and very useful. It helps affiliate marketers increase the CTR of their affiliate links and makes it easier to measure and track affiliate link performance. We built link cloaking into our plugin for this exact reason.
I’ve been running affiliate sites for over nine years. At Lasso, we treat cloaked links as the baseline layer for every monetized placement. This guide covers what link cloaking is, how it works, and the simplest way to cloak affiliate links on WordPress.
Updated 2026.
For example, a cloaked affiliate link to buy a coffee machine such as:
yourcoffeesite.com/coffee-machine
Looks a lot friendlier and clickable than:
https://shareasale.com/r.cfm?b=14f2ewefw&m=asdawdd3a&urllink=product
Examples of cloaked and uncloaked affiliate link URLs
You can even check redirects from shortened or cloaked links using tools like Wheregoes:
1How Does Link Cloaking Work?
Link cloaking works by displaying a shorter, more user-friendly link instead of the standard link. They add a 301 redirect to the original link location, so when clicked, this link redirects to the original link.
They also work by hiding your affiliate tracking ID. In the past, hackers used malware to target sites that showed their affiliate ID to change this to their ID and hijack your commissions, but this is not an issue now. Some still prefer cloaking for this reason though.
Compare that to the old model: raw network URLs that expose tracking parameters and give readers no hint where they are headed. For operators building at scale, cloaking is how you keep outbound links readable across hundreds of posts without rebuilding every placement by hand.
2The Difference Between Link Cloaking vs Link Shortening
Link shortening is only about shortening an affiliate link, whereas link cloaking makes the link more user-friendly, and easier to manage and track. Link cloaking generally also shortens URLs, but this is not the main goal, and therefore they are different.
The goal of link shortening is simply to reduce the number of characters in the link, for example to stay within Twitter’s character limits. A link shortener is not designed to make the links brandable or easy to remember. That is link cloaking.
Often, shortened links look like this:
bit.ly/sdf4fs8
While this is short, it is not easy to remember, and does not inspire trust to click the link (you have no idea where you are going to!). Cloaking looks professional, and makes people trust the link to click it.
3Benefits of Link Cloaking
The main benefits of affiliate link cloaking are:
- Increases CTR as readers trust the links more
- Easier to manage
- Easier to track performance
- More shareable and easier to remember
For operators, this means more clicks per visitor without adding traffic. Let’s take a more detailed look at each.
1. Increases CTR from reader trust
If your visitors see a clean URL like:
listenmoneymatters.com/betterment
Then they are more likely to click that link, as they know where it is going to send them (in this case, to Betterment). It is less scary, and more professional and branded.
These increased click-through rates (CTR) means more affiliate clicks, and more affiliate sales and commissions.
2. Improves Affiliate Link Management
Affiliate link management is much easier when you can instantly tell where the link is sending visitors to. For example, if you have the following affiliate links:
- domain.com/lasso-homepage
- domain.com/lasso-pricing
- domain.com/lasso-link-cloaking-page
It is much easier to manage these at a glance, than if they were random strings of numbers and letters.
Manage all your affiliate links in one place within the Lasso WordPress plugin dashboard.
As an affiliate marketer, this is the biggest advantage for me. And at Lasso, we built link management as a main feature in our affiliate marketing WordPress plugin, that lets you see every affiliate link across your entire site in a single dashboard, along with our other advanced tracking capabilities.
We have even built features so you can add your affiliate links to different categories and groups, so you can organize your affiliate links across your entire site in intuitive ways that save you time.
Then, if you need to change this link across your entire site, you can do this in a single click in our dashboard. This has personally saved me dozens of hours on my affiliate sites. You can see an example below:
Before you add new cloaked links across your site, run an Opportunities Scan on pages that already rank. Most operators find product mentions sitting unmonetized in URLs that already get traffic. Cloaking fixes the click side; Opportunities fixes the placement side.
3. Easier to track click data
Link tracking through the outgoing traffic via cloaked links is much easier. And the better your measurement, the more you can optimize your CTR and conversions.
There are also tools in our Lasso plugin that automatically register all affiliate link clicks as Events in Google Analytics (including GA4) so you can track this instantly.
To find out more about affiliate link tracking in Google Analytics, read our guide on affiliate link tracking.
4. More shareable and easier to remember
Clean URLs are easier to remember, share on social media and in emails.
I recommend following this formula for affiliate link cloaking:
domain.com/merchant-name
An example of how a cloaked link appears on one of the Lasso team’s websites:
listenmoneymatters.com/roofstock
This is absolutely essential if you are mentioning affiliate links on a podcast. It is a lot easier to tell people to type “listen
4How To Cloak Affiliate Links: The Easiest Way
If you are looking for how to cloak links, and the best WordPress plugins for URL masking, then I have a clear recommendation for you.
It is super simple: Lasso automatically cloaks your affiliate links except Amazon links, as Amazon does not allow cloaking.
Here is how:
- Install the Lasso plugin if you have not already. (Skip this step if you are a customer!)
- Paste your affiliate URL into your link details page.
- By default, Lasso cloaks all non-Amazon links automatically. And if you want to uncloak your links for any reason, then just toggle this in the plugin and it will switch back to the direct link to the affiliate network.
- To choose the exact slug, or URL, you want the link to have, just change this in the display editor.
And then your links will be cloaked, and you can edit them to whatever you want! In terms of affiliate link cloaking plugins, ours is the fastest.
Lasso is the only tool you need for affiliate marketing. Increase sales, manage links, and access higher commission rates on Amazon.
If you want to earn more affiliate income and grow your niche site, you need Lasso!
For the full workflow from paste to publish, see our guide on how to add affiliate links to your blog.
Simple URLs: a basic cloaking option
Simple URLs link management system lets you easily organize your affiliate links and track every click without the complex setup, while its cloaking feature makes them memorable and shareable. Quickly find any URL you created in the search bar. Unlike other legacy plugins, this free WordPress plugin works with both Amazon and non-Amazon products.
Simple URLs is a WordPress link cloaking plugin that uses custom post types and 301 redirects. It is an unlimited version at no cost.
It lets you create, manage, and track outbound links from your WordPress site. Once you download the plugin and install it, it will display as a custom post type in the sidebar.
Inside the admin panel, you can see your link’s:
- Number of clicks
- Affiliate link redirect
- Permalink (i.e., the cloaked link)
Simple URLs is our plugin if you are only looking for a basic cloaking option for your affiliate site.
5Best Practices for Cloaking Links
- Choose URL slugs that your visitors will understand where they lead to, so they get more clicks.
- Also choose URL slugs that you will instantly understand, so tracking links is easier.
- Never cloak Amazon affiliate links. It is against their terms of service.
- Do not mislead your visitors. For example, do not show a link that looks like it goes to book a holiday, but actually takes them to buy website hosting.
- Test your links often to make sure they work, so that you are not losing potential sales. Lasso’s out of stock and broken link detection automatically does this for you.
For placement strategy once links are cloaked, read our guide on how to promote affiliate links.
6FAQs
Can You Cloak Amazon Affiliate Links?
No, you cannot cloak Amazon affiliate links per their Amazon Associates Operating Agreement. Anytime you obscure the referring URL, you violate Amazon’s TOC, potentially getting you kicked off their affiliate program.
From Amazon:
You will not cloak, hide, spoof, or otherwise obscure the URL of your Site containing Special Links (including by use of redirecting links) or the user agent of the application in which the Program Content is displayed or used such that we cannot reasonably determine the site or application from which a customer clicks through such Special Link to Amazon site.
Amazon says you cannot obscure the link. If it is not obvious you are sending web page visitors to Amazon, then you are in trouble.
Does Link Cloaking Affect SEO?
No, link cloaking does not negatively affect SEO, because search engines are able to follow and understand the redirected links. If link cloaking is used for legitimate purposes, such as improving user experience or tracking marketing campaigns, rather than spammy or deceptive reasons, it will not affect SEO.
It is recommended to use the rel=”nofollow” tag, and Google’s John Mueller has suggested also using the rel=”sponsored” tag for affiliate links. If you use the Lasso WordPress plugin, it automatically adds both nofollow and sponsored tags onto all outbound affiliate links, cloaked or not.
Google also recognizes the bulk of affiliate networks and will not index these links found inside your posts.
7Should You Cloak Affiliate Links?
Yes, cloaking your affiliate links helps improve click-through rate (CTR), makes your site appear more professional, and lets you better manage affiliate links, and track them better to further increase your affiliate income. It is highly recommended to cloak your links if you have a plugin that can easily do this.
The implication is clear: cloaking is not a nice-to-have. It is the infrastructure layer between content and commission. Operators who skip it leave CTR and manageability on the table.
When you cloak affiliate links on your web pages, you present them in a visually appealing way, gain click confidence, and increase their shareability. It is an insanely powerful method to manage your monetized links.
We built key link cloaking software tools into Lasso because we understand how important it is for your affiliate marketing success. We cloak all your links at the click of a button (except Amazon, we keep you safe within all ToS), and help you manage every affiliate link on your site within one central dashboard.
Start with what you already published. Run an Opportunities Scan on content that ranks today. Then cloak and manage every outbound link from one dashboard.
At Lasso, we built the link infrastructure layer so you can focus on content instead of manual link swaps and missed clicks. See how Lasso fits your stack. Get started with Lasso and run an Opportunities Scan on the pages you already have live.
Jamie I.F.
Jamie heads up marketing at Lasso, runs a portfolio of niche sites, and tweets a lot about affiliate marketing and SEO.