Amazon Affiliate Marketing / Monetization

15 Proven Ways to Boost Amazon Conversion Rates

Trying to make more money as an Amazon Associate? This post explains ways to improve Amazon conversion rates for your affiliate site.

Sean Brison December 14, 2021
When you buy through links on our site, we may earn a commission. Learn about affiliate disclosures.

I’m sure you’d agree with me when I say:

Making money as an affiliate marketer is tough – even for Amazon Associates. There’s lots to consider – traffic sources, SEO, and website optimization. But then, there’s the possibility that what you’ve made gets ZERO clicks.

But it doesn’t have to be this way. You can create content that drives sales and outshines the competition. This post will show you 15 ways to boost Amazon conversion rates, plus tips to know if what you’re doing works.

Let’s get started. 

rocket ship flying out of computer screen

1. Optimize Text Links with Keywording

Adding text links to your content is the easiest way to boost Amazon conversions. They’re simple to sprinkle throughout your site’s posts and pages where it makes sense. And it increases your odds of sending more traffic to Amazon.

You leave money on the table when only relying on a single monetization source (e.g., Amazon banners).

Since there’s no hard and fast rule about the number of links you can use in your content, why not tastefully add them in a few more places? However, having to revisit previously written blog posts to add affiliate links can be time-consuming.

Using a keywording tool to help identify phrases, mentions, and brands across your site that you’d like to convert to affiliate links is the easiest way to do it.

For instance, Lasso’s Keywording Tool lets you type keyword phrases into its search bar and then find how many times you mentioned that word across your site. Then you can decide which of those links to monetize.

For example, if you wanted to find all of the times you say the word “mixing glass” on your site, you’d head to Opportunities > Keywords from the Lasso dashboard.

Next, type your keyword phrase into the “Enter a keyword or phrase” field, then click “Add Keyword.”

lasso keywording tool adding a keyword

Your keyword is now saved.

Now, when you’re ready to find where that word displays across your website’s content, you’d enter it into the search bar, like this:👇

searching for a saved keyword in lasso

Then, Lasso displays every place across your site where the phrase “mixing glass” appears.

monetizing using the monetize toggle for a given keyword

Finally, you could flip the toggle to “monetize” and turn that word into an affiliate link that’s already mentioned in specific pieces of content.

2. Use Custom Product Displays to Increase Amazon Conversion Rates

Text-only affiliate links aren’t always enough.

So, try adding a visual element (e.g., a product display box) with a high-quality image and product description; you’ll increase your website visitor’s trust.

Product displays let you preview to your readers what’s on the other side of the click. The more information you give at the outset, the easier it will be to get the details they need.

There are a ton of affiliate marketing tools offering a product box component.

For example, our WordPress plugin lets you create custom affiliate displays in minutes. In addition, they come equipped with optional trust badges, affiliate disclosures, and secondary CTA buttons.

Example of a single product display using Lasso. 💥👇👇👇

You’ll also be able to manage all of your links in one place and get new affiliate linking opportunity alerts.

Tip: Try looking at Amazon PPC ads (sponsored ads) to see what the product descriptions reveal. These are people paying for placement, so you may find some good ideas for products related to your niche that boost Amazon sales (and your affiliate commissions).

Further Reading:

3. Craft Enticing Product Descriptions

Many Amazon product descriptions lack creative copy. Instead, you often see a description stuffed full of keywords without any logical progression.

Suppose your product image is like the eye-catching headline; your product description is the subheading. Keep your descriptions:

  • Concise
  • Informative
  • Detailed

Most consumers conduct online research before buying a product. So, the better your content is when displayed on your website, the more appealing it’ll be to buyers.

Try adding a bit of humor to your descriptions (as long as it supports the product and readers find it useful). Then, you can still write compelling copy that people find attractive.

Takeaway: The more interesting your descriptions are, the more likely you’ll convert a reader.

You can also read the product reviews to understand what customers like (or don’t like) about a product, then include those.

Addressing FAQs, consumer objections, and making bold claims are all ways to craft compelling copy and attract more clicks.

Further Reading:

Get Instant Amazon Product Info

If Amazon changes the price or image, Lasso refreshes every product display with that price or image across your site. Plus, you'll get an alert if your product is out-of-stock.

Get Instant Amazon Alerts

4. Compress High-Quality Images for Faster Load Times

Images make up 21% of a web page’s weight. If you have a substantial amount of them across your site, optimize them for speed by compressing them.

Image optimization reduces space and improves functionality, enhancing the user experience, so the smaller their file size, the better.

Compressing images reduces their file size for quicker load times. You can use open source tools like MozJPEG or WordPress plugins like WP Smush.

Our sites use Imagify. It’s free to use for the first 20 MB of images. After that, plans start at $5 for more MBs.

Takeaway: Page speed matters to your visitors (and Google). If your site takes too long to load, they’ll bounce. You ruin the chance to convert them before they even read your post.

And aim for high-quality images as they’re more likely to entice potential buyers to read your product description.

Create responsive images for mobile-friendly websites too. Responsive images fit the screen to the correct proportions no matter the device you’re using (e.g., mobile, desktop, or tablet).

5. Showcase the Amazon Prime Badge 

Prime members are loyal and shop Amazon more than non-Prime members.

User Stats: 49% of Prime members shop once a week compared to 13% of non-Prime. And 84% of Prime members said they value shopping at Amazon compared to 52% of non-Prime.

Prime has its perks with free, two-day shipping. Shoppers can even use the Prime filter when scouting products online, like the below screenshot:

amazon search filter by prime members

Leveraging the Prime platform increases your potential customer base. There are over 150 million Prime members worldwide.

More people use Prime versus non-Prime members. This means more people are likely to buy from a product that features the “Prime” logo in the description.

Many plugins also make it easy to display your Prime badge. For example, when using Lasso, you can show your Prime logo in displays with the flick of a toggle.

lasso enabling prime logo in displays

And you’ll see it appear across your displays.

display with prime logo enabled

If you’re an affiliate marketer promoting products on your website, simply including the Amazon Prime badge on your product box can go a long way.

Sidenote: Ecommerce sellers can sign up for Amazon’s FBA program, which can make your products Prime-eligible. This could help your unit session percentage (the number of units sold on an ASIN)

6. Create Product-Focused Content with Reviews and Best Lists

Specific keywords have higher buyer intent. That’s why when you create content, cater to that buying crowd.

People conduct research online before purchasing anything, and one way they determine whether a product is a good fit is to read product reviews.

Focusing on writing product reviews can help increase your conversions.

For example, you can include reviews about anything for sale on Amazon. When you’re conducting your keyword research, try using these modifiers:

  • Best (e.g., best headphones)
  • Review (bose headphone review)
  • vs. (bose vs. sony headphones)

Product reviews, comparisons, and best lists are excellent content for creating monetization opportunities.

Bonus: Alternatively, creating how-to guides are great for highlighting the best ways to use a product.

Further Reading:

7. Target Products Featuring the Amazon’s Choice Badge

Amazon’s Choice badge attracts more clicks because shoppers see it as a trust symbol. More people defer to buying something that’s a ‘choice’ product.

promote amazons choice products

I’m guilty of this too.

Whenever I see that badge above a product in a given category (and it’s my first time buying it), I’ll default to purchasing that item.

When you see the badge, you think, “this MUST be good.” Unfortunately, however, there isn’t a proven framework for earning the coveted badge.

But, this study revealed Amazon’s choice badge increases conversions by 25%.

Voice shoppers using Alexa get recommendations which largely pull from frequently purchased items (including those labeled with the Amazon’s Choice badge).

Whatever the case, optimizing for voice shoppers to get the badge can help more people find your products.

It’s said earning the badge can be linked to:

It’s worth noting that the badge focuses on product listings and is less concerned with particular sellers.

That said, most products earning it carry a higher sales velocity and conversion rate with Amazon’s search engine algorithm.

Further Reading:

8. Use Trust Badges to Gain Confidence

Piggybacking off of Amazon’s Choice Badge, you can also add other badge types to your product displays for peace of mind.

For example, if you have a product and want to recommend it as your top pick, try adding a badge to build trust (like this example we use for 1 Pass). 👇🔥

Badges serve as your product endorsement and carry weight whenever there’s a buying decision involved. Badges are highly effective and used by top-review sites like The Wirecutter. 

When using Lasso, you can create custom badges on displays for a personal touch.

For more details on how to use it with your site, read our guide for customizing displays.

9. Experiment with A/B Testing to Know What’s Working (and Then Double-Down)

Test, test, test. When optimizing your posts and pages, it’s good to know what works and what doesn’t.

You can test for anything:

  • CTA button copy & color
  • Product description copy
  • Display types

The point is to see what’s driving clicks and adjust as you go.

If you’re using our WordPress plugin, you could experiment with the different custom displays to see which converts better.

Are people clicking on the image-only link, or do single displays work better? You can also experiment with omitting the pricing from your display to see if it captures more clicks (and cookies).

A curious shopper may click your affiliate link, sending them to Amazon. Optimize your pages until there’s nothing left to test.

You can try Amazon A/B testing tools like Splitly, CashcowPro, or Listing Dojo. Or, manually test variants and track what works.

10. Create A Resource Page

A Resource page is a grouping of multiple products appearing on a single blog post or web page. It can include many things:

Since it contains several items in one place, it’s an excellent opportunity to increase Amazon conversions.

For example, if you run a home improvement website, you could create a resource page dedicated to the best-selling hand tools in that niche.

Or if your website caters to men’s style like Barron’s Effortless Gent, you could have a post about a best brand of men’s watches.

Sidenote: You can read about the creative ways Barron uses Lasso on his site here.

If you’ve never thought to include a resource page on your blog, watch the video in this post that shows how to do it with Lasso in under ten minutes.

11. Gain Trust with Social Proof

One thing you can do to make it easier for readers to click your links is to establish yourself as a trusted and established authority.

You can do it a couple of ways by either:

  • Including 5-star customer reviews on your website’s above the fold
  • Display the logos of reputable brands you’ve been featured with

Author Tim Ferris is a perfect example of how he uses trust to disarm his visitors. Look at his testimonials on the site’s homepage:

tim ferris using social proof on his website

Those metrics squash any hesitancy you may have about using things he recommends.

Establishing credibility comes in many forms from the number of downloads to awards to 5-star reviews.

Tim’s website is one example of how you can use trust to boost your Amazon conversions. Social proof makes everyone feel a little safer before buying.

12. Use Landing Pages As Your Ad’s Middleman

When you get traffic from Google PPC or Facebook Ads, try using a product-specific landing page to send Amazon “warm” traffic.

Most times, people aren’t in buyer mode when they click an ad. So, if they click straight through to your Amazon listing, they have a higher chance of bouncing (which lowers your conversion rate).

But when using a landing page, visitors arriving there may not click through to your product page because they weren’t going to buy anyway.

This won’t affect your conversation rate percentage.

When you send people to your Amazon listings from your landing page, they’re likely more interested to make a purchase.

The landing page lets your audience preview your product before deciding if they want to progress through your funnel.

Tip: Leverage the scarcity psychological persuasion principle with terms like “buy now before the offer expires.” Also, try debunking consumer objections.

13. Place Affiliate Links In Images and Subheadings

Text-only links are a good first start. But what about your subheadings and images? When you’re writing posts (e.g., ‘Best List’ posts), it’s okay to include your affiliate links in places other than your text.

The more click opportunities you give readers, the more opportunities you give yourself to boost commissions. Many people will click other parts of your posts (especially images) so, instead of having that image send them to a jpeg file (or nowhere at all), send them to Amazon.

We’ve found commissions increase when placing affiliate links in multiple places – without leaving your website feeling cluttered.

For example, using Lasso, it’ll automatically add a piece of shortcode into your WordPress post of the display type you need.

You’d click the cactus icon inside the text editor:

clicking cactus icon in wordpress to start lasso

Then, choose a display type:

choosing lasso display type in lasso in wordpress

Next, click the ‘Button’ and ‘Image’ displays, and they’re instantly added to your post. Adding links to your subheading follows the same format as when inserting any text-only link to your WordPress content.

Here’s how you could apply this to your site:

h2 image and cta affiliate links

You could potentially increase conversions this way. 

14. Write Bullet Points Focused On Desired Outcomes

If you want your customers to click your affiliate links, write product descriptions that answer your customer’s question, “what’s in it for me?”

The next time you’re writing a bulleted list of product features, focus on the benefits someone will get if they buy.

The product description is your chance to entice consumers to pull out their wallets.

For example, using the image decompression tool Imagify, if you were talking about its features you could say:

It compresses images and reduces the file size (feature) so that your web page loads faster and reduces bounce rate (desired outcome).

That’s a benefit with the desired outcome in mind. Let your customers know what’s in it for them.

When you shift your writing to focus on a product’s benefits, you will be more likely to transform visitors into customers.

Further Reading:

15. Monetize International Traffic

Getting commissions through your local Amazon associates program is great, but what about your international visitors? Affiliates lose money because they didn’t sign up for that country’s affiliate program.

That’s why joining multiple programs is advantageous. Amazon currently has 13 international affiliate programs.

Tip: A quick way to decide which programs to sign up for is heading to Google Analytics and see where your website gets the most traffic.

Head to Audience > Geo > Location to see Sessions By Country. Then sign up for those international programs.

using google analytics sessions by country with audience geo location

For example, looking at this screenshot, you’d want to sign up for:

Amazon creates geo-targeted links using Amazon OneLink as its standalone tool. If you’re using a tool like Lasso’s Amazon Integration to monetize your website, your international traffic would redirect to their native country’s Amazon store automatically.

Further Reading:

Where Do I Find Amazon’s Conversion Rate

If you’re an Amazon Associate, head into your Associate dashboard and find your:

amazon associates conversion rate inside dashboard

Then divide the total number of items ordered by the number of link clicks. Conversion rate formula:

16 (ordered items) / 178 (total clicks) = 8.99% Amazon conversion

Average conversion rates vary by industry and device, so there’s no hard and fast rule, but, typically, Amazon sellers see a higher conversion rate than regular online retailers.

And Prime members convert even higher than non-Prime members!

What Is A Good Conversion Rate?

Your conversion rate is an important metric to monitor. It serves as a benchmark of how well you’re doing. You can base this off of page views (or more specifically, clicks).

This study from Unbounce shows a good rate lands roughly between 2.5% – 5.5%. However, numbers vary by industry, promo offers, and more. The upper 10% fall between 7% – 15%.

Last Words

Now that you know some imaginative ways to boost your Amazon conversion rates, start measuring what’s moving the needle.

Experiment with the above strategies as there is no one size fits all solution, only the one that makes the most sense for your business.

Don’t be scared to mix your marketing strategy up. Curious to know how Lasso can help grow your online business? Give us a try here.

Recommended Reading

Ready to Increase Your Affiliate Income?

Install Lasso and start finding opportunities in under 10 minutes.

Start free trial