The harsh reality is, no matter how great your content is, some of the most valuable content might not get seen. That’s where your resources page comes into play. Creating a landing page with all of your favorite products and posts will become a go-to resource for your readers to find your best content quickly.
Whatever niche your site falls into, you need to create a resources page. It is a form of content marketing and has the potential to become the most trafficked and best-converting page on your entire site.
What a Resource Page Can Do For You
Unbury content: If you’ve had a site for a long time, you may have hundreds of posts. Eventually, some of those posts get buried. A great resources page can help unbury content floating around in your site’s ether.
Boost conversion rates: A resource page can also boost the conversion rate for your affiliate links and email list.
Create a better user experience: Readers have come to your site for a specific reason; typically, they need some information. Resources pages help readers find that information quickly.
Keyword-rich: Much of your traffic probably comes from Google searches. People type keywords into a search engine, and boom! Your page comes up in the results. You can load your resource pages with keywords that will drive more traffic to your site.
Sharing is caring: Your site has a niche, and that niche has fans that look for information on it. A great resources page is filled with the kind of information your audience wants. They may share it on their social media pages and pages they’re members of that are fan sites for your niche. New traffic for you.
Build authority: When readers can find high-quality, easy to find, well-organized collections of information on your site, it helps build your site’s authority within your niche, and authoritative sites rank higher in search results.
Build a Resources Page That Gets Clicks
Did you think I was going to bore you with a step-by-step guide to building a resource page? Au contraire.
I’m lazy; you’re lazy. Well, maybe not lazy, but we want to use tools that do the heavy lifting for us, right So how do you build a resources page? Easy. You don’t. Let Lasso do it for you.
Lasso has lots of ways to help make your site profitable (or increase its profitability). And one of those ways is by creating a great resources page in less time than it takes to drink a cup of coffee.
Lasso is no-code, so you don’t need to lick of website design experience. Instead, it’s simple to use customizable templates to make designing your own resources page easy.
The Resources page earns over 10% of the income on our first significant site. We learned very early on that optimizing our Resources page was a great use of our time. So we did a lot of that, iterating over a few years.
Simply put, our Grid Displays bring in the dough 💵
Typically, sites like Wirecutter use their grid displays to show products side-by-side. This converts better than comparison tables. It’s actually why Wirecutter does not use comparison tables.
Get our FREE toolkit and checklist for writing articles that convert.
Types of Resources Pages
Okay, you’re convinced you need some resources pages. What types of content should you include?
Affiliate Products and Advertisers
If your site includes affiliate marketing, you should consist of a resources page that lists them (and advertisers for those with a podcast). You may have dozens or hundreds of affiliate links, but don’t overdo it on your resources page. Instead, list those that you like the best and will be most helpful to your readers.
Your Best Content
Face it, not every single thing on your site is high-quality. Of course, we all strive to make it so, but some things stand out above others for various reasons. Help readers find your very best stuff quickly and easily.
Whatever topic your site covers, some tools go along with it. For example, a toolbox resource page allows you to show your readers what you use (and what they can use).
If you’re a cooking blog, you can list things like your favorite cookbook, the cookbook you wrote, the knives, and the cookware you use. And, of course, a toolbox is perfect for affiliate links.
A Start Here page is a road map for new readers. It can help them not only better navigate your site but the topic as well.
If you have a personal finance page, you don’t want new readers to tackle investing before they’ve tackled credit card debt, for example.
Individual Topic Page
If your topic has a wide range of subheadings with several articles on each subhead, a single topic resources page can help readers. A wellness blog, for example, could have individual pages on:
- Social Good
Not everyone interested in the main topic, wellness here, will be interested in all subjects you cover. For example, someone looking for food information might not be interested in parenting.
An individual topic page lets readers find precisely what they’re looking for without navigating your whole site.
Examples of Resources Pages
Here are a few helpful resource pages for inspiration. These are all powered by Lasso.
Listen Money Matters helps you take control of your money and put it to work. This resources page or Toolbox has all their recommended financial tools.
College Info Geek will help you learn effectively, spend less time studying and become more productive (even if you’re not in college).
Moneylab does online business experiments and challenges in real-time and documents it all for you.
And So Much More
Lasso will not only help you create top-notch resources pages quickly and easily, but it will also be your ultimate affiliate marketing plugin.
Do you want to create custom link displays that people won’t be able to resist clicking? Lasso can do it. Do you want to find new affiliate opportunities and triple your Amazon affiliate commissions? Of course, you do, and Lasso can help.
Do you want seamless Amazon integration? Get Lasso.
We’re bloggers who make a living through affiliate marketing. We wanted a product that would make our lives easier and our wallets heavier. So we created Lasso for us and you.
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We've built multiple six-figure online businesses that our moms are proud of.
We'd like to help you do the same.
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