Most publishers treat the resources page as an afterthought. That is a mistake. No matter how strong your content library is, your best posts and highest-converting affiliate links get buried as the archive grows. A dedicated resources page fixes that. It becomes the landing page where readers find your favorite products, your best content, and the tools you actually use. Whatever niche you operate in, this is content marketing infrastructure. Done right, it has the potential to become the most trafficked and best-converting page on your entire site.
Updated 2026.
1What a Resource Page Can Do For You
The value is not cosmetic. It is operational.
Unbury content. If you have had a site for a long time, you may have hundreds of posts. Eventually, good work gets buried in your archive. A resources page pulls that content back into view.
Boost conversion rates. A resource page can boost the conversion rate for your affiliate links. It gives readers one high-intent destination instead of forcing them to hunt through individual posts.
Create a better user experience. Readers come to your site for specific information. Resources pages help them find that information quickly.
Keyword-rich. Much of your traffic probably comes from Google searches. People type keywords into a search engine, and your page shows up in the results. You can load your resource pages with keywords that drive more traffic to your site.
Sharing is caring. Your site has a niche, and that niche has fans looking for information. A great resources page is filled with the kind of information your audience wants. They may share it on social media and in fan communities. New traffic for you.
Build authority. When readers can find high-quality, easy-to-find, well-organized collections of information on your site, it helps build your site’s authority within your niche. Authoritative sites rank higher in search results.
2Build a Resources Page That Gets Clicks
Did you think I was going to bore you with a step-by-step guide to building a resource page? Au contraire. We want tools that do the heavy lifting.
So how do you build a resources page? Easy. You do not. Let Lasso do it for you. Lasso has lots of ways to help make your site profitable (or increase its profitability). One of those ways is creating a great resources page in less time than it takes to drink a cup of coffee. Lasso is no-code, so you do not need a lick of website design experience. Instead, it is simple to use customizable templates to make designing your own resources page easy.
The Resources page earns over 10% of the income on our first significant site. We learned very early on that optimizing our Resources page was a great use of our time. So we did a lot of that, iterating over a few years. Simply put, our Grid Displays bring in the dough. Typically, sites like Wirecutter use their grid displays to show products side-by-side. This converts better than comparison tables. It is actually why Wirecutter does not use comparison tables.
For operators scaling product recommendations, our Amazon affiliate WordPress plugin guide covers how Grid Displays sync pricing and compliance inside WordPress.
3Types of Resources Pages
You are convinced you need resources pages. The question is what types of content to include.
Affiliate Products and Advertisers
If your site includes affiliate marketing, you should include a resources page that lists them (and advertisers for those with a podcast). You may have dozens or hundreds of affiliate links, but do not overdo it on your resources page. Instead, list those that you like the best and will be most helpful to your readers.
Browse Opportunities to find affiliate programs worth adding to your resources page.
Your Best Content
Not every single thing on your site is high-quality. We all strive to make it so, but some things stand out above others for various reasons. Help readers find your very best stuff quickly and easily.
Your Toolbox
Whatever topic your site covers, some tools go along with it. A toolbox resource page allows you to show your readers what you use (and what they can use). If you are a cooking blog, you can list things like your favorite cookbook, the cookbook you wrote, the knives, and the cookware you use. A toolbox is perfect for affiliate links.
Start Here
A Start Here page is a road map for new readers. It can help them not only better navigate your site but the topic as well. If you have a personal finance page, you do not want new readers to tackle investing before they have tackled credit card debt, for example.
Individual Topic Page
If your topic has a wide range of subheadings with several articles on each subhead, a single topic resources page can help readers. A wellness blog, for example, could have individual pages on:
- Mindfulness
- Health
- Food
- Beauty
- Social Good
- Parenting
Not everyone interested in the main topic, wellness here, will be interested in all subjects you cover. Someone looking for food information might not be interested in parenting. An individual topic page lets readers find precisely what they are looking for without navigating your whole site.
4Examples of Resources Pages
Here are a few helpful resource pages for inspiration. These are all powered by Lasso.
Listen
College Info Geek will help you learn effectively, spend less time studying and become more productive (even if you are not in college).
Moneylab does online business experiments and challenges in real-time and documents it all for you.
For more on surfacing high-intent links across your site, read our guide on how to promote affiliate links.
5And So Much More
Lasso will not only help you create top-notch resource pages quickly and easily, but it will also be your ultimate affiliate marketing plugin. Do you want to create custom link displays that people will not be able to resist clicking? Lasso can do it. Do you want to find new affiliate opportunities and triple your Amazon affiliate commissions? Of course, you do, and Lasso can help. Do you want seamless Amazon integration? Get Lasso.
We are bloggers who make a living through affiliate marketing. We wanted a product that would make our lives easier and our wallets heavier. So we created Lasso for us and you.
Use Opportunities to find new programs and commission upgrades across your existing content. For a full walkthrough of the reporting layer, see our Ultimate Guide to Using Lasso’s Opportunities Reports.
Lasso is the only tool you need for affiliate marketing. Increase sales, manage links, and access higher commission rates on Amazon.
If you want to earn more affiliate income and grow your niche site, you need Lasso!
See how Lasso fits your stack. Get started with Lasso and build your resources page in under 10 minutes.
Jamie I.F.
Jamie heads up marketing at Lasso, runs a portfolio of niche sites, and tweets a lot about affiliate marketing and SEO.