Ultimate Guide to Using Lasso’s Opportunities Reports

Most affiliate sites leak revenue in plain sight. Links go unmonetized. Programs you already qualify for never get added. High-traffic posts carry fewer affiliate links than they should. The bottleneck is rarely traffic. It is visibility into what you already published.

We built Lasso’s Opportunities reports to solve that. They scan your WordPress site, surface monetization gaps, and give you a workflow to fix them without manual audits. For operators running at scale, this is the infrastructure layer between content production and commission capture.

This guide covers all three report types, how we use them on Listen Money Matters, and answers to the questions we hear most from customers. Open Opportunities in your dashboard and follow along.

Updated 2026.

1What Are the Lasso Opportunities Reports?

Imagine typing any keyword into WordPress and seeing how often you mention it (then converting it into an affiliate link), spotting under-monetized content, or getting affiliate program recommendations based on domains your site already links to.

Lasso’s Opportunities reports help you find hidden monetization opportunities across your site. They are sorted into three categories:

• Content

• Keywords

• Affiliate Programs

To find them, go to “Opportunities” inside your Lasso dashboard.

The implication for operators is clear: you do not need more posts to grow revenue. You need a system that shows you what to fix on what you already have live. Here is how each report works.

2Affiliate Program Opportunities

By default, you will arrive inside the “Affiliate Program” Opportunities report. We will start here.

Here you will see alternative affiliate program recommendations you can sign up for based on domains you already link to.

The below screenshot is from our personal finance site.

What this report shows you:

• Affiliate programs

• Potential affiliate programs (46)

• Affiliate program commission rates

• Potential linking opportunities on your site

When you decide which programs are right for you, click the green call-to-action button labeled “Signup.”

This takes you directly to the affiliate program’s signup page.

You will be shocked how often you linked to a domain you did not know had an affiliate program. Sign up for that program, add your new affiliate URL to Lasso, and instantly monetize those links.

Finding new affiliate programs lets you diversify income streams and split-test offers so you can see which yields the most revenue.

Diversifying also makes you less reliant on a single program or ones with nominal commission rates. Some programs suddenly slash commissions (Amazon) or go out of business. We have seen that pattern across enough operator portfolios to treat program concentration as a real risk, not a theoretical one.

If you want to explore the recommended affiliate programs, click on its title in the “Affiliate Program” column.

For example, when you click “Discover” from the above screenshot, you are taken to its Affiliate Program Details page inside Lasso’s database.

Here is where you can see additional details (e.g., cookie duration) or explore other related companies by niche.

You will find more programs when you scroll down Discover’s affiliate program details page.

We have an ever-growing database of affiliate programs categorized by niche, which you can access in our affiliate program directory.

Our database has a substantial number of programs, but we do not have all of them yet. If we are missing one you think belongs in the Affiliate Program Opportunities report, let us know and we will add it.

Tip: If you need to look outside Lasso’s database to find an affiliate program, try a quick Google search.

Use this formula:

• brand + affiliate program.

For example:

• “Lasso affiliate program”

If the business has one, it will display in the SERPs.

For a deeper playbook on sourcing partners by niche, see our guide on how to find the top affiliate programs for any niche.

3Keyword Opportunities

The Keywords report lets you find (and fix) unmonetized keywords by converting phrases, domains, and URLs into affiliate links.

Our niche site used Lasso automation to earn $1.2M in affiliate income in under five years. Keyword Opportunities was a core part of that workflow. Run an Opportunities scan on your site and you will see why: most operators have dozens of brand mentions sitting as plain links.

Does this sound familiar?

You link to a website numerous times, but you are NOT an affiliate for it. Then, later, you join the affiliate program, and now you need to revisit all of those mentions and convert that un-monetized link.

One quick way to do this is by creating a keyword for it, and Lasso will scan your site for every mention.

Here is an example from Listen Money Matters.

Let us say you signed up for the Quickbooks affiliate program, and now you want to monetize that phrase.

From the dashboard, click Opportunities > Keywords.

Enter the keyword “Quickbooks” into the field, then click “Add Keyword.”

Now run a search for it by typing the term into the search bar and hitting “Return” on your computer.

Lasso populates the content where you have mentioned “Quickbooks.”

Next, decide which ones to monetize.

Click the “Keyword with Context” column to see how your QuickBooks mention displays in your blog post.

Once you decide which ones to monetize, flick the “Monetize” toggle.

A pop-up window appears, prompting you to monetize (if you do not see the business’s name, type it into the search bar).

Et voilà! You have just turned that URL into an affiliate link.

You can do this with any keyword, not just brand names. For example, you have already monetized “Quickbooks,” and now you want to find every instance you have mentioned the phrase “accounting software.” Create a keyword for it, and Lasso sees it.

You can also see Opportunities from inside your Affiliate Link Details page.

Clicking Opportunities from here shows you the content where the monetization opportunity exists and what type of link it is (e.g., text link, image, etc.).

Finally, decide whether to convert it into an affiliate link.

Above, you see the:

• Un-monetized URL

• Content containing the link

• Suggestion based on the domain it is linking to currently

In this instance, it is suggesting converting the URL into a Fundrise affiliate link because “Fundrise” is the root domain.

For operators who want the full case study on scaling this workflow, our post on how to double your affiliate revenue with link opportunities walks through what we did on Listen Money Matters.

Removing Saved Keywords

You can easily remove any keyword that is no longer relevant by heading back to Opportunities > Keywords.

Next, click “Saved Keywords.”

Find the keyword and delete it.

Once you remove your keyword, it will no longer appear as an Opportunity, but the links will remain on your website.

Tip: You can use the Keywords report to replace affiliate links with your own products. For example, we wanted to replace a few mentions of our Roofstock affiliate link with a digital course we created. We added the keyword “Roofstock” to Lasso and found the specific places where we wanted to swap the affiliate link with our product.

You can use this strategy to create more wealth for yourself too.

Because we used Roofstock in our course, you could not get much out of the course unless you also used Roofstock.

This earned us income in two ways:

• Revenue from our digital product

• Affiliate commissions from Roofstock

4Content Opportunities

One of the best ways to find your under-monetized content is by its number of links.

You might be surprised at the number of posts that could use a boost (i.e., adding an affiliate link or two).

Sometimes this simple adjustment can improve your revenue sitewide.

Head to Opportunities > Content.

You will see four columns:

• Last Updated: Clicking “Last Updated” sorts your articles by the most recent update. Sometimes, a simple content refresh will increase conversions.

• Content: Clicking “Content” arranges your posts alphabetically by title.

• Permalink: This is the slug for that piece of content. Clicking “Permalink” sorts your posts alphabetically by the URL slug.

• Links: Clicking “Links” arranges your posts in descending order from most to least affiliate links. It helps to see possibly under-monetized content with few links.

The circled number at the top of the page (in this example, “484 Found”) is the number of articles on your site.

If you are looking for specific posts, try using the search bar.

For example, if you are searching for all your product review posts, type “review” into the search field.

Now you can see the number of reviews written on your site and their link count (both monetized and un-monetized).

And if you want to examine a specific page’s links, click the article title in your Content Opportunities report.

This lets you see:

• Whether it is monetized

• The link with anchor text

• The total number of links on that page

You will also see the type of link (e.g., text, image, Lasso display, etc.).

The below screenshot shows a mix of link types in this article.

For operators working on long-form content, our case study on making long blog posts readable shows how structure and monetization work together on high-word-count pages.

5Dismissing Opportunities to Achieve Dashboard Zero

You may have many opportunities, but you do not have to turn them all into affiliate links.

You can dismiss them too.

Lasso is always looking for new affiliate opportunities. The goal is to help you decide whether to monetize.

Let us say you are on a Link Details page and see it has opportunities.

When you click inside, you realize you do not want to monetize every one.

Here is what to do:

Hover your cursor over the row in question, and an “x” appears to the right of the “monetize” toggle.

Click it if you want to dismiss it.

Next, a screen displays ‘Dismiss This Opportunity.’

Finally, click ‘Dismiss.’

That opportunity will not appear again, and you will see which opportunities you have already evaluated.

Dashboard Zero is a useful mental model. Review what Lasso surfaces, monetize what fits your brand, dismiss what does not. The reports keep scanning. Your queue stays manageable.

6Frequently Asked Questions about Lasso’s Opportunities Reports

We get many customer questions, so we wanted to address those now.

I am new to Lasso… what Opportunities should I start with?

There is no set rule, and you are free to go in whichever direction you feel is best. However, some users have specific goals in mind when they sign up.

That said, an easy way to start is by looking at what Lasso has already discovered when scanning your site. Then, you can see it in your dashboard.

The green light bulb indicates the number of potential monetization opportunities from your existing content.

Alternatively, the “Alert” column (see the below screenshot) informs you about linking opportunities from existing URLs.

Our recommendation: start with Opportunities and work the green light bulb count down. That alone surfaces the highest-leverage fixes on most sites.

What is the quickest and the best way to monetize your Opportunities?

Flicking the “Monetize” toggle lets you instantly turn that phrase into an affiliate link.

You can preview where terms appear in your content to determine whether it makes sense (for a refresher, revisit the “Keyword Opportunities” section of this post).

Monetizing every suggestion may appear spammy to your readers, so use your best judgment.

Do I need to sign up for all the programs listed under Opportunities?

No, you do not need to sign up for every recommendation.

Take the suggestions with a grain of salt. Some may be perfect fits, while others not so much. Sign up at your discretion.

Many of our customers find businesses that fit their brand and pay higher than Amazon’s affiliate program, so it is worth checking.

What if I am already signed up for that program – what do I do now?

Nothing!

You can ignore the recommendation if you are already signed up and happy with the affiliate program.

Why is a program showing as an Opportunity when I have already signed up for it?

Lasso shows Opportunities based on the links detected on your site.

That said, even if you have joined an affiliate program, there is a chance you have not monetized it yet (e.g., accidentally adding an amazon.com link instead of an amazon.com link with your tracking ID).

We will show every link for that program, so you can review it to ensure they are monetized. If not, you can easily change them into affiliate links.

7How Will You Use the Opportunities Reports?

Building a successful affiliate marketing site starts with knowing what works well.

The Opportunities reports can help with that. This guide should give you a clear picture of how to use them and where hidden income sits in your existing archive.

At Lasso, we built the link infrastructure layer so operators can focus on content instead of manual audits and missed monetization. See how Lasso fits your stack. Get started with Lasso and run an Opportunities scan on the pages you already have live.

Sean Brison

Lasso Team

Sean Brison is a dad, writer, business owner, and Content Lead at Lasso. He's spent the past several years in cahoots with Lasso's founder, Andrew, creating awesome things for people. He's also addicted to perfectly-balanced cocktails, the outdoors, and John…