Most WordPress publishers treat Amazon links like a one-time paste job. Get your Associates tracking ID, drop a URL in a post, move on. The operators who build real affiliate revenue treat Amazon links as infrastructure: organized, compliant, and placed where buyer intent is highest.
Once you have an Amazon Associates account, you have your tracking ID and access to the affiliate dashboard. You are ready to add links. This post covers the three methods we actually use. Nothing else you need.
Updated 2026.
Adding Amazon affiliate links to WordPress is straightforward. After reading this, you will know how to add links and monetize your site without fighting the platform every step of the way.
1Method #1: Use Lasso
Lasso is the only tool you need for affiliate marketing. Increase sales, manage links, and access higher commission rates on Amazon.
If you want to earn more affiliate income and grow your niche site, you need Lasso!
Our preferred method is Lasso, our WordPress plugin. It automates the entire process and saves serious time. We have also seen a boost in affiliate income from better displays and link management (more on that in our guide on how to boost your Amazon affiliate conversion rate).
Copy the product URL directly from Amazon. Head to your Lasso dashboard and click “Add New Link.” A pop-up appears. Paste the Amazon product URL into Lasso.
Lasso auto-populates the link data (image and pricing) on a Link Details page. Your Amazon URL converts into a ready-to-use affiliate link automatically.
Lasso does not cloak Amazon links, so you stay compliant with Amazon’s terms of service. For text links, add them the same way you would any link in WordPress posts. Type the product name in the search bar and select the Amazon affiliate link you want.
Sidenote: The word “Lasso” on the far right denotes URLs you have pasted into Lasso that are now affiliate links.
To add a product display, select the cactus icon. This prompts you to enter a display type. You have seven display options:
- List
- Grid
- Table
- Single
- Image
- Button
- Gallery
After choosing your display type, Lasso adds a shortcode to your post instantly without leaving the WordPress editor. Here is our Blendtec Connoisseur 825 blender after a few shortcode customizations.
Blendtec Connoisseur 825 Blender
5.0
30 pre-programmed one-touch cycles + pulse for any recipe. Not just a smoothie blender. Use specific cycles to make anything from fresh whole juice to cappuccinos, soups, bread dough — and of course, margaritas.
We earn a commission if you make a purchase, at no additional cost to you.
You can add badges, star ratings, secondary call-to-action buttons, change themes, and more to your product displays.
You can add Amazon affiliate links without API keys. Lasso pulls data from Amazon’s Product Advertising APIs, so you do not need to update pricing manually.
The process varies slightly if you are building an Amazon affiliate store. Bloggers running eCommerce shops often use additional plugins like WooCommerce and themes built for online stores. Either way, Lasso works for both scenarios.
2Method #2: Use Lasso Lite
The second method is Lasso Lite.
Lasso Lite is the best WordPress plugin for affiliate marketers who are still working on making their sites profitable. Single product displays and link management features give you the foundation to build a real business.
Lasso Lite (formerly Simple URLs) is our free version of Lasso. It gives bloggers a budget-friendly alternative. You add Amazon affiliate links the same way as premium Lasso, with fewer display options. You still get core features, including:
- Affiliate text links
- Single product displays
- Link management and groups
Lasso Lite is ideal if you want to start free before going premium. Download it inside your WordPress dashboard like any plugin. Head to Plugins > Add New and type “Lasso” into the search bar.
While this post covers Amazon affiliate links, Lasso Lite creates branded cloaked URLs with your site’s domain for non-Amazon links, the same as Lasso Premium.
To see click counts on your Amazon affiliate links, hit “Switch to old UI” in the sidebar. Now you can see every URL and how many times readers clicked. That helps you measure what resonates and where commissions come from.
For operators at scale, this is why we advocate an affiliate link plugin. Managing and promoting products gets infinitely easier. We speak from experience building seven-figure affiliate sites. If you want the full case for a dedicated Amazon plugin, read the Amazon affiliate WordPress plugin you need this year.
Sidenote: As your site grows, managing every link gets harder. You lose sight of what performs, which URLs break, and where links live. Updating or switching affiliate programs becomes time-consuming. Promotion becomes a nightmare without the right infrastructure.
Run an Opportunities scan on your site to surface undermonetized product mentions in content that already ranks. It maps programs and placements to pages you already have live.
3Method #3: Use Amazon Associates Site Stripe
The third method is pasting the link directly into your post. First, fetch the link from Amazon using Site Stripe. The Site Stripe toolbar displays at the top of every Amazon page when you are logged in with the same credentials as your Associates account.
Head to the product page and click “Get Link: Text.” Paste the link from the dropdown into your WordPress post like any text link. You can also add:
- Image links
- Text + image links
Sidenote: Adding image or text + image links with Site Stripe requires pasting HTML code into your post. To add an image affiliate link, select “Get Link: Image.” Go to your WordPress post HTML (Text) editor and paste the code. The link includes your affiliate ID, so Amazon knows to pay you for the referral.
You can use Amazon’s link checker tool to test whether links are valid. Once pasted into WordPress, preview how it displays on your site. Amazon also allows you to use their product images on your site this way. For specifics, read our article on whether you can use Amazon product images on your affiliate website.
Along with links in posts and pages, you can add sidebar widgets if your theme supports them. Site Stripe also provides social media shareability if you promote outside your blog.
4Amazon Affiliate Marketing Tips
Leverage the “Frequently bought together” hack
Scroll down any Amazon product page and you see “Frequently bought together” bundles. You can replicate that with a Lasso grid display.
Say you are writing a tutorial about Grammarly. Near the end, mention two other tools in your writing stack. We use Clearscope and Yoast. Create a Lasso display showcasing all three as part of your SEO content writing stack.
Show the strike-through price
FOMO is real. People do not want to miss a deal. When readers see the strike-through price next to the lower one, they are more likely to click. Lasso does this for Amazon displays automatically.
Display the Amazon Prime badge
Another tip: showcase the Prime badge with your Amazon product displays (you can see it enabled in the Lasso display above). Prime members are loyal and shop Amazon more than non-Prime members.
User stats: 49% of Prime members shop once a week compared to 13% of non-Prime. Leveraging Prime increases your potential customer base. There are over 150 million Prime members worldwide.
When using Lasso, show the Prime logo with a toggle.
Include your Amazon affiliate disclosure
Use this model: “As an Amazon Associate, I earn from qualifying purchases.”
Lasso includes a default affiliate disclosure, but you can write your own. Inform your audience about paid relationships with companies or products. Failing to disclose puts you at risk of fines and removal from the affiliate program.
Fix broken links and replace out-of-stock products
Items become unavailable on Amazon frequently. You often have broken links without realizing it. That is one more reason we advocate for an affiliate plugin. Lasso sends link alerts in your dashboard when links are broken or point to out-of-stock products.
Rather than send visitors to unavailable pages or broken links (and lose commissions), replace them.
5Final Thoughts
Adding Amazon affiliate links to WordPress is not complicated. You can paste links directly or use an affiliate plugin that automates the process while simplifying promotion and link management.
For operators building at scale, the link layer is where revenue compounds. Lasso is the infrastructure we built for that job. Get started with Lasso and see how organized Amazon links change what your content earns.
Sean Brison
Sean Brison is a dad, writer, business owner, and Content Lead at Lasso. He's spent the past several years in cahoots with Lasso's founder, Andrew, creating awesome things for people. He's also addicted to perfectly-balanced cocktails, the outdoors, and John…