Niche Guides / Pet

How to Monetize a Pet Blog and Paw Up Some Profits

Learning how to monetize a pet blog properly is a crucial part of turning your passion for fur babies into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've got your pet blog up and running. Now it's time to make some money from it.

Trust me, monetizing your pet blog can be a lot of fun.

Whether you're just starting out or already a big name in the pet world, these methods will help you turn your blog into a money-making machine.

Let's dive into each method and see how you can start earning from your passion for pets.

Why You Can Trust Our Pet Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many pet blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their pet blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for pet bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Pet Bloggers

Here are some different kinds of affiliate products to recommend in the pet blogging niche:

  • Pet food and treats: Recommend high-quality, natural pet food and delicious treats for various dietary needs.
  • Pet accessories: Suggest stylish collars, leashes, beds, and toys to keep pets comfortable and entertained.
  • Grooming products: Promote grooming tools, shampoos, and conditioners for pets to keep them clean and healthy.
  • Health and wellness products: Recommend supplements, vitamins, and other health products to keep pets in peak condition.
  • Pet insurance: Suggest reliable pet insurance plans to help pet owners prepare for unexpected veterinary costs.
  • Pet technology: Promote innovative products like pet cameras, GPS trackers, and automatic feeders for tech-savvy pet owners.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the pet niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for pet bloggers:

  1. OnePet

    OnePet

    Commission Rate: 20%+ RevShare

    Cookie Duration: 30 Days - First Touch Basis

    OnePet creates products and services pet parents love. They offer premium brands: Honest Paws, CertaPet, VetsPreferred, Simple Wag & One Vet.

  2. Innovet Pet

    Innovet Pet

    Commission Rate: 20% - 40% Per Sale

    Cookie Duration: 30 Days

    Innovet Pet is a pet supplement marketplace full of specialized products designed to fit the unique needs of different pets.

  3. Chewy

    Chewy

    Commission Rate: $15 Per Sale

    Cookie Duration: 15 Days

    Chewy has everything you need for your pet at amazing prices, every day. Explore more than 1,000 favorite brands, all from the comfort of home.

TIP: We maintain a database of the best affiliate programs. Click here to see the best pet affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Pet Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your pet blog. If you’re ready to start making a serious affiliate income from your pet site, sign up for Lasso today.

Best for Monetization
Lasso: The All-In-One WordPress Plugin for Affiliate Marketing

A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.

Learn More Create Displays Like This

Affiliate Marketing Pros and Cons for Pet Bloggers

Affiliate marketing can be a great way for bloggers to monetize their content. One of the main pros is the potential for passive income - once you set up your affiliate links, you can earn money from them without much ongoing effort. Additionally, it allows you to recommend products or services that you genuinely believe in to your audience, which can build trust and credibility.

However, there are also some cons to consider. For example, it can take time to see significant earnings from affiliate marketing, and there's no guarantee of success. Additionally, some bloggers may feel conflicted about promoting products or services, especially if they receive negative feedback from their audience. It's important to carefully consider whether affiliate marketing aligns with your blog's brand and values.

In conclusion, while affiliate marketing can offer bloggers a valuable source of income and the opportunity to promote products they love, it's essential to weigh the pros and cons before diving in. It's not the right choice for every blogger, but for those who approach it thoughtfully, it can be a rewarding endeavor.

2. Display Ads

The second best way to monetize your pet blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Pet Blog With Display Ads

Monetizing a pet blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Pet Bloggers

Display ads can be a great way for pet bloggers to monetize their content. They are easy to set up and can generate passive income as long as your blog receives a decent amount of traffic. However, they can also be intrusive and affect the user experience on your site.

On the positive side, display ads can provide a steady stream of income for pet bloggers, especially if they have a loyal following and a high volume of traffic. They also require minimal effort to maintain once they are set up, making them a convenient source of passive income.

However, on the downside, display ads can be distracting and take away from the user experience on your blog. They may also slow down your site's loading speed, which can negatively impact your search engine rankings and user satisfaction.

Ultimately, the decision to use display ads on your pet blog will depend on your priorities and goals. It's important to weigh the potential financial benefits against the impact on user experience and make an informed decision based on your specific circumstances.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the pet niche.

A digital product is anything you can sell on your pet blog that the customer will receive via download.

Here are some digital products you can sell on a pet blog:

  • Pet training e-books: Offer comprehensive guides on how to train different pets, from basic obedience to advanced tricks.
  • Pet care webinars: Host live or recorded webinars on topics such as grooming, nutrition, and health care for pets.
  • Pet-themed printables: Create and sell downloadable artwork, planners, and coloring pages featuring cute pets.
  • Pet photography presets: Develop and sell presets for editing pet photos to achieve a professional and adorable look.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Pet Bloggers

One major advantage of selling digital products for pet bloggers is the potential for passive income. Once the product is created and marketed, it can continue to generate revenue without much ongoing effort.

On the other hand, a downside of selling digital products is the need to constantly create new and valuable content to stay competitive in the market. This can be time-consuming and require a lot of creativity.

Additionally, selling digital products can also help pet bloggers to establish themselves as experts in their niche and build a loyal customer base who trust their recommendations and expertise.

However, it's important to carefully consider the target audience and their willingness to pay for digital products, as well as the potential impact on the blogger's brand and reputation.

How To Monetize a Pet Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a pet blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a pet blog with an email newsletter and the pros and cons of email marketing for pet bloggers.

Before diving into the specifics of email newsletters, let's first understand what they are and why they are great for pet bloggers to monetize their blogs. An email newsletter is a regularly distributed email that contains valuable content, updates, and promotions for subscribers. For pet bloggers, this is a fantastic way to engage with their audience on a more personal level and provide exclusive content and offers related to pets.

How to Monetize a Pet Blog with an Email Newsletter

To monetize a pet blog with an email newsletter, start by building a loyal subscriber base. Offer valuable content and incentives for people to sign up for your newsletter, such as exclusive pet care tips, product discounts, or access to member-only forums. Once you have a solid subscriber list, you can monetize your newsletter by partnering with pet-related brands for sponsored content, promoting affiliate products, or selling your own pet-related products or services directly to your subscribers.

Pros and Cons of Email Marketing for Pet Bloggers

  • Pros: Email newsletters allow pet bloggers to establish a direct line of communication with their audience, build brand loyalty, and generate revenue through sponsored content and affiliate marketing. They also offer a cost-effective way to promote pet-related products or services.
  • Cons: On the flip side, managing an email newsletter requires time and effort to create engaging content, maintain subscriber engagement, and comply with email marketing regulations such as GDPR and CAN-SPAM Act. Additionally, there is the risk of subscribers unsubscribing if they feel overwhelmed with promotional content.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a pet blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Pet Blog With Consulting Services

Monetizing a pet blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Pet Bloggers

One of the pros of selling consulting services to pet bloggers is the growing market for pet-related content. With more people owning pets and seeking pet care advice, there is a high demand for reliable and knowledgeable consultants in this niche.

Additionally, pet bloggers often have a loyal and engaged audience, making it easier to reach potential clients and build a strong reputation in the industry. This can lead to repeat business and referrals, helping consultants to establish a steady stream of income.

On the other hand, a potential con of selling consulting services to pet bloggers is the need for specialized knowledge and experience in the pet industry. Consultants must stay updated on the latest pet care trends and best practices to provide valuable advice to their clients.

Furthermore, pet blogging can be a competitive market, so consultants may face challenges in standing out and attracting clients. It's important for consultants to have a unique selling point and a solid marketing strategy to succeed in this niche.

Earn More Money From Your Pet Blog

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Pet Blog Monetization FAQs

What Is The Best Way To Make Money From Pet Blogging?

If you want to build a successful pet blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Pet Blogging?

Absolutely! Some pet blogs, like Blog Paws and Pawsitively Pets get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Pet Blog?

Learning how to start a pet blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Pet Bloggers Get Paid?

Most pet bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some pet bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Pet Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean pet blogging isn’t fun.

As a pet blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Pet Blog?

It’s absolutely worth it to start a pet blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in pet-related industries will take you seriously.

Final Thoughts on Monetizing a Pet Blog

Now that you've learned all the different ways to make money from your pet blog, here's a bonus tip:

Try using multiple methods to make money!

Diversifying your income sources is the best way to protect your blog's future.

By promoting affiliate offers, using display ads, and selling your own products, you won't be in trouble if one method slows down.

With hard work and careful planning, you'll start earning what your pet blog deserves.

Why You Should Trust Our Pet Blogging Content

You may be thinking, "that's all great, but what does Lasso know about pet blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful pet blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Pet Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of pet blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the pet industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Pet Blog

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