Niche Guides / Pet

How to Monetize a Pet Blog and Paw Up Some Profits

Learning how to monetize a pet blog properly is a crucial part of turning your passion for fur babies into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've mastered the basics of pet blogging - now it's time to make some money!

Monetizing your pet blog can be a blast, trust me.

Whether you're just starting out or already a pet influencer, these monetization methods will help you turn your passion into a profitable business.

Let's dive into each method and see how you can start making money from your pet blog!

Why You Can Trust Our Pet Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many pet blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their pet blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for pet bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Pet Bloggers

There are various affiliate products that pet bloggers can recommend to their audience. Here are some different kinds of affiliate products to consider:

  • Pet food and treats: Recommend high-quality pet food and treats that cater to different dietary needs and preferences.
  • Pet grooming products: Suggest grooming tools, shampoos, and brushes that help keep pets clean and healthy.
  • Pet toys and accessories: Promote engaging toys and accessories that provide entertainment and enrichment for pets.
  • Pet health and wellness products: Share supplements, vitamins, and other health products that can support a pet's overall well-being.
  • Pet insurance: Encourage pet owners to consider investing in pet insurance to help cover unexpected veterinary costs.
  • Pet training resources: Partner with training programs or courses that help pet owners train their pets effectively.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the pet niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for pet bloggers:

  1. Innovet Pet

    Innovet Pet

    Commission Rate: 20% - 40% Per Sale

    Cookie Duration: 30 Days

    Innovet Pet is a pet supplement marketplace full of specialized products designed to fit the unique needs of different pets.

  2. Chewy


    Commission Rate: $15 Per Sale

    Cookie Duration: 15 Days

    Chewy has everything you need for your pet at amazing prices, every day. Explore more than 1,000 favorite brands, all from the comfort of home.

  3. Petco


    Commission Rate: 2% Per Sale

    Cookie Duration: 7 Days

    Petco is a big, general pet supplies retailer. Join their affiliate program with a 2% commission and 7-day cookie duration.

TIP: We maintain a database of the best affiliate programs. Click here to see the best pet affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Pet Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your pet blog. If you’re ready to start making a serious affiliate income from your pet site, sign up for Lasso today.

Best for Monetization
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Affiliate Marketing Pros and Cons for Pet Bloggers

Affiliate marketing can be a great way for bloggers to monetize their content. By partnering with relevant companies, bloggers can earn a commission for promoting products or services to their audience.

One of the major pros of affiliate marketing for bloggers is the potential for passive income. Once the initial content is created and the affiliate links are in place, bloggers can continue to earn money from their recommendations without much additional effort.

However, a con of affiliate marketing is the need to strike a balance between promoting products and maintaining authenticity. Bloggers must be careful not to overwhelm their audience with too many affiliate links, as this can come across as insincere and damage their credibility.

Overall, affiliate marketing can be a valuable revenue stream for bloggers, but it requires careful planning and execution to be successful.

2. Display Ads

The second best way to monetize your pet blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Pet Blog With Display Ads

Monetizing a pet blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Pet Bloggers

Display ads can be a great way for pet bloggers to monetize their websites. They are easy to set up and can generate passive income once they are in place. However, they can also be distracting to readers and take away from the overall user experience.

On the positive side, display ads can provide a steady stream of income for pet bloggers, especially if they have a high volume of traffic. They also allow bloggers to partner with companies that align with their values and interests, creating potential for long-term partnerships.

Despite these benefits, display ads can sometimes slow down website loading times and clutter the page with excessive advertising. It's important for pet bloggers to strike a balance between monetization and user experience to maintain credibility and keep readers engaged.

Overall, display ads can be a valuable tool for pet bloggers looking to generate income from their websites, but they should be used strategically and sparingly to avoid overwhelming visitors with advertisements.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the pet niche.

A digital product is anything you can sell on your pet blog that the customer will receive via download.

  • Digital Pet Training Guides: Step-by-step guides on how to train your pet in various commands and behaviors.
  • Pet Health E-books: E-books covering topics such as pet nutrition, common health issues, and preventative care.
  • Virtual Pet Consultations: Online consultations with pet experts for personalized advice and recommendations.
  • Pet Recipe E-books: Collections of homemade pet treat and meal recipes for a healthy diet.
  • Online Pet Behavior Courses: Interactive courses to help pet owners address and modify their pet's behavior.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Pet Bloggers

One of the main advantages of selling digital products as a pet blogger is the potential for passive income. Once you create and set up your digital products, such as eBooks or online courses, they can continue to generate revenue for you without much ongoing effort.

Another pro is the ability to reach a wider audience. Digital products can be easily accessed by people all over the world, allowing you to expand your reach beyond your local community and connect with pet owners everywhere.

On the flip side, a potential downside of selling digital products is the initial time and effort required to create them. Developing high-quality digital products takes time and skill, so it's important to consider whether you have the resources available to invest in creating valuable products.

Additionally, competition in the digital marketplace can be fierce, so it's essential to have a strong marketing strategy in place to stand out from the crowd and attract customers to your pet blogging business.

How To Monetize a Pet Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a pet blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a pet blog with an email newsletter and the pros and cons of email marketing for pet bloggers.

How to Monetize a Pet Blog with an Email Newsletter

If you have a pet blog, one effective way to monetize it is by utilizing an email newsletter. By building a list of engaged subscribers who are interested in your pet-related content, you can promote affiliate products, sponsored posts, and your own products or services.

Here are a few steps to monetize your pet blog with an email newsletter:

  • Create Valuable Content: Offer exclusive content, tips, and resources related to pets in your email newsletters to keep subscribers engaged.
  • Promote Affiliate Products: Recommend pet products or services that you genuinely believe in and earn a commission for every sale made through your affiliate links.
  • Collaborate with Brands: Partner with pet-related brands for sponsored content or promotions in your newsletters to generate income.

Pros and Cons of Email Marketing for Pet Bloggers

List of Pros:

  • Direct Communication: Email newsletters allow you to directly reach your audience without relying on algorithms or social media platforms.
  • Personalization: You can personalize your email content based on subscriber preferences, increasing engagement and conversion rates.
  • Monetization Opportunities: Email marketing provides various opportunities to monetize your pet blog through affiliate marketing, sponsorships, and product promotions.

List of Cons:

  • Building a Subscriber List: It takes time and effort to build a quality email list of engaged subscribers who are interested in your pet blog content.
  • Email Deliverability: Ensuring that your emails land in the inbox rather than the spam folder can be a challenge that requires proper email management.
  • Competition: With many pet bloggers utilizing email marketing, standing out and capturing subscribers' attention can be competitive.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a pet blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Pet Blog With Consulting Services

Monetizing a pet blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Pet Bloggers

One of the main pros of selling consulting services to pet bloggers is the ability to leverage your expertise in a specific niche. Pet bloggers are always looking for guidance on how to grow their audience, create engaging content, and monetize their platforms. By offering consulting services, you can provide valuable insights and advice based on your own experiences and knowledge.

Additionally, selling consulting services can be a lucrative business opportunity. Many pet bloggers are willing to invest in professional help to take their blogs to the next level. This means there is a demand for consulting services in this niche, allowing you to potentially earn a substantial income by offering your expertise to those in need.

On the flip side, a potential con of selling consulting services to pet bloggers is the need to constantly stay updated on industry trends and best practices. The world of blogging is constantly evolving, and it's essential to stay ahead of the curve to provide valuable and relevant advice to your clients. This requires ongoing learning and research to ensure you are offering the most up-to-date guidance.

Another challenge to consider is the time and effort required to build a reputation as a trusted consultant in the pet blogging community. Building credibility and establishing yourself as an authority in this niche takes time and dedication. It may require networking, creating valuable content, and consistently delivering results for your clients to build a solid reputation that attracts new business.

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Pet Blog Monetization FAQs

What Is The Best Way To Make Money From Pet Blogging?

If you want to build a successful pet blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Pet Blogging?

Absolutely! Some pet blogs, like Blog Paws and Pawsitively Pets get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Pet Blog?

Learning how to start a pet blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Pet Bloggers Get Paid?

Most pet bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some pet bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Pet Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean pet blogging isn’t fun.

As a pet blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Pet Blog?

It’s absolutely worth it to start a pet blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in pet-related industries will take you seriously.

Final Thoughts on Monetizing a Pet Blog

So now that you've got all these cool ways to make money from your pet blog, here's a little bonus tip: Mix it up!

Having different ways to bring in cash is key to keeping your business safe and sound for the long run.

By spreading out how you make money - like using affiliate links, ads, and selling your own stuff - you won't be in trouble if one source dries up.

Keep hustling, plan smart, and you'll be raking in the cash your online biz totally deserves!

Why You Should Trust Our Pet Blogging Content

You may be thinking, "that's all great, but what does Lasso know about pet blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful pet blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Pet Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of pet blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the pet industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Pet Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

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Using a Secondary CTA Button to Improve Your Conversion Rate

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We earn a commission if you make a purchase, at no additional cost to you.
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