Niche Guides / Political

How to Monetize a Political Blog and Campaign for Cash

Learning how to monetize a political blog properly is a crucial part of turning your passion for debate into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've tackled the basics of blogging - domain registration, WordPress, content creation. Now, it's time to cash in on your political blog.

Trust me, monetizing your blog is going to be a blast!

Whether you're just starting out or already a political guru, these money-making methods will transform your blog into a profitable venture. Let's dive into each one.

Why You Can Trust Our Political Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many political blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their political blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for political bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Political Bloggers

Some of the different kinds of affiliate products to recommend in the political blogging niche include:

  • Books: Recommend books on political theories, biographies of political figures, or current political events.
  • Merchandise: Promote merchandise like t-shirts, mugs, or buttons with political slogans or logos.
  • Online Courses: Suggest online courses on political science, public policy, or political campaigning.
  • Political Software: Advocate for software tools for campaign management, voter outreach, or data analysis.
  • Subscription Services: Encourage subscriptions to political magazines, newsletters, or research services.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the political niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for political bloggers:

  1. Udemy


    Commission Rate: 8% Per Sale

    Cookie Duration: 7 Days

    Udemy is the biggest hub of paid and free online courses on the web. With so many coureses, it has training and content in every niche possible.

  2. Grammarly


    Commission Rate: $0.20 - $20 Per Lead

    Cookie Duration: 90 Days

    Grammarly is a software suite that assists in English spelling, grammar, and more. Get up to $20 per sale as well as $0.20 per lead.

  3. Coursera


    Commission Rate: Up to 45% Per Sale

    Cookie Duration: 30 Days

    Coursera offers over 1,000 courses and specializations. Each course consists of pre-recorded videos, puzzles, and assignments.

TIP: We maintain a database of the best affiliate programs. Click here to see the best writing affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Political Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your political blog. If you’re ready to start making a serious affiliate income from your political site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Political Bloggers

Affiliate marketing can be a valuable source of income for political bloggers. By partnering with relevant brands or organizations, bloggers can earn a commission for promoting products or services to their audience. This can help diversify revenue streams and provide additional funding for their blog.

However, there are some drawbacks to consider. One potential con is the need to disclose affiliate relationships to maintain transparency with readers. Failure to do so can damage credibility and trust with the audience. Additionally, some affiliate programs may have strict guidelines or requirements that could limit the blogger's creative freedom.

Despite these challenges, affiliate marketing can be a lucrative opportunity for political bloggers to monetize their content. By carefully selecting partnerships and being transparent with their audience, bloggers can leverage affiliate marketing to generate income while providing value to their readers.

2. Display Ads

The second best way to monetize your political blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Political Blog With Display Ads

Monetizing a political blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Political Bloggers

Display ads can be a valuable source of revenue for political bloggers looking to monetize their content. By displaying ads on their websites, bloggers have the potential to earn money based on the number of views or clicks those ads receive.

However, there are also some drawbacks to consider. Display ads can sometimes be seen as intrusive or distracting to readers, potentially affecting the overall user experience on the blog. Additionally, some political bloggers may have concerns about the types of ads that are displayed on their site, as they may not align with their personal or political beliefs.

On the other hand, display ads can help political bloggers reach a larger audience and increase their visibility online. They can also provide bloggers with a steady stream of passive income, allowing them to focus more on creating quality content for their readers.

Ultimately, the decision to incorporate display ads on a political blog will depend on the blogger's goals, values, and priorities. It's important to weigh the pros and cons carefully and consider how display ads may impact both the blog's revenue potential and overall user experience.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the political niche.

A digital product is anything you can sell on your political blog that the customer will receive via download.

Here are some digital products you can sell on a political blog:

  • E-books: Offer in-depth analysis or guides on political topics.
  • Online courses: Provide courses on political history, activism, or campaign strategies.
  • Webinars: Host live or recorded webinars on current political events or issues.
  • Membership subscriptions: Grant access to exclusive content, forums, or events for members.
  • Political merchandise: Sell digital designs for T-shirts, stickers, or posters supporting a cause or candidate.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Political Bloggers

One of the main advantages of selling digital products for political bloggers is the potential for passive income. Once the product is created and set up for sale, bloggers can earn money without actively putting in continuous effort.

Additionally, digital products can help political bloggers establish their expertise and credibility in their niche. By offering valuable resources such as e-books, courses, or templates, bloggers can showcase their knowledge and attract a loyal audience.

On the downside, creating and marketing digital products can be time-consuming and require a certain level of technical skills. Bloggers may need to invest time in product development, sales funnels, and customer support, which can take away from their focus on creating content.

Moreover, the digital product market can be competitive, with many similar products available to potential customers. Political bloggers need to find ways to differentiate their offerings and effectively market them to stand out in the crowded digital marketplace.

How To Monetize a Political Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a political blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a political blog with an email newsletter and the pros and cons of email marketing for political bloggers.

How to Monetize a Political Blog with an Email Newsletter

One effective way to monetize a political blog is by utilizing an email newsletter. By building a subscriber list of engaged readers, you can promote sponsored content, affiliate products, or even your own political merchandise.

To start monetizing with an email newsletter, you first need to create valuable and informative content that your readers will find interesting. Encourage visitors to your blog to sign up for your newsletter by offering exclusive content, such as in-depth analysis or behind-the-scenes insights.

Once you have a solid subscriber base, you can start incorporating sponsored content or affiliate links into your newsletter. Just be sure to disclose any sponsored content to maintain transparency with your readers and build trust.

Pros and Cons of Email Marketing for Political Bloggers

  • Pros: Email newsletters allow you to reach a targeted audience of politically engaged readers who are more likely to convert on your monetization efforts.
  • Cons: Building a subscriber list takes time and effort, and there is a risk of readers unsubscribing if they feel overwhelmed with promotional content.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a political blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Political Blog With Consulting Services

Monetizing a political blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Political Bloggers

One of the main advantages of selling consulting services to political bloggers is the potential for high demand. With the increasing importance of digital presence in politics, bloggers are constantly seeking ways to improve their platforms and reach a wider audience.

Additionally, offering consulting services to political bloggers can be a lucrative business opportunity. Bloggers are often willing to invest in services that can help them increase their influence and credibility, making it a profitable niche to tap into.

On the flip side, selling consulting services to political bloggers can also come with challenges. Political topics can be sensitive and polarizing, which may lead to potential conflicts or disagreements with clients if opinions clash.

Moreover, the political landscape is constantly evolving, so consultants need to stay informed about current events and policy changes to provide relevant and up-to-date advice to their clients. This requires a commitment to ongoing education and research in the field.

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Political Blog Monetization FAQs

What Is The Best Way To Make Money From Political Blogging?

If you want to build a successful political blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Political Blogging?

Absolutely! Some political blogs, like The Political Insider and Daily Kos get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Political Blog?

Learning how to start a political blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Political Bloggers Get Paid?

Most political bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some political bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Political Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean political blogging isn’t fun.

As a political blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Political Blog?

It’s absolutely worth it to start a political blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in political-related industries will take you seriously.

Final Thoughts on Monetizing a Political Blog

So, now you've got the lowdown on how to make money from your political blog. But here's one last nugget of wisdom for you:

Don't put all your eggs in one basket!

Having multiple ways to bring in cash is key to ensuring your blog's financial stability. If one method takes a hit, you've got others to fall back on.

So, mix it up - promote affiliate products, run display ads, and even sell your own stuff. That way, you'll be ready for whatever the online world throws at you.

With a smart strategy, dedication, and some good old-fashioned elbow grease, you'll be well on your way to reaping the rewards your blog truly deserves.

Why You Should Trust Our Political Blogging Content

You may be thinking, "that's all great, but what does Lasso know about political blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful political blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Political Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of political blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the political industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Political Blog

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