Niche Guides / Writing

How to Monetize a Writing Blog and Pen a Profit

Learning how to monetize a writing blog properly is a crucial part of turning your passion for the word into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've got your writing blog up and running. Great job! Now it's time to start making some money from it. Trust me, this is where the real fun begins.

Whether you're just starting out or already have a strong following, these methods will help you turn your blog into a full-time business. Let's dive into each one and see how you can start monetizing your writing blog.

Why You Can Trust Our Writing Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many writing blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their writing blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for writing bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Writing Bloggers

When it comes to recommending affiliate products in the writing blogging niche, there are several options to consider. Here are some different kinds of affiliate products you can recommend:

  • Writing tools: Recommend writing tools like grammar checkers, plagiarism detectors, and writing software that can help bloggers improve their writing skills and enhance their productivity.
  • Books on writing: Share your favorite books on writing, such as writing guides, memoirs of successful authors, or books on specific writing techniques. Provide affiliate links to these books for your readers to purchase.
  • Online writing courses: Promote online writing courses that can help bloggers hone their writing skills and learn new techniques. These courses can cover various writing topics, such as creative writing, copywriting, or content marketing.
  • Writing workshops or conferences: Recommend writing workshops or conferences where bloggers can attend to improve their craft, network with other writers, and learn from industry experts. Provide affiliate links for registration or ticket purchases.
  • Writing supplies: Share recommendations for writing supplies that bloggers may find useful, such as notebooks, pens, or writing planners. These can be affiliate links to online stores or specific brands.

By recommending these different kinds of affiliate products in the writing blogging niche, you can not only provide valuable resources to your readers but also earn commissions from their purchases.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the writing niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for writing bloggers:

  1. Udemy

    Udemy

    Commission Rate: 8% Per Sale

    Cookie Duration: 7 Days

    Udemy is the biggest hub of paid and free online courses on the web. With so many coureses, it has training and content in every niche possible.

  2. Grammarly

    Grammarly

    Commission Rate: $0.20 - $20 Per Lead

    Cookie Duration: 90 Days

    Grammarly is a software suite that assists in English spelling, grammar, and more. Get up to $20 per sale as well as $0.20 per lead.

  3. Coursera

    Coursera

    Commission Rate: Up to 45% Per Sale

    Cookie Duration: 30 Days

    Coursera offers over 1,000 courses and specializations. Each course consists of pre-recorded videos, puzzles, and assignments.

TIP: We maintain a database of the best affiliate programs. Click here to see the best writing affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Writing Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your writing blog. If you’re ready to start making a serious affiliate income from your writing site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Writing Bloggers

Affiliate marketing can be a lucrative opportunity for writing bloggers, but it also comes with its fair share of pros and cons. Let's take a closer look at what you can expect when diving into the world of affiliate marketing.

One of the major advantages of affiliate marketing for writing bloggers is the potential to earn passive income. By promoting products or services through affiliate links, you can earn a commission for every sale made through your referral. This means that even when you're not actively writing or promoting, you can still earn money from your affiliate partnerships.

However, it's important to note that affiliate marketing requires a significant amount of time and effort. Building a successful affiliate marketing strategy takes time, as you need to research and select the right products or services to promote. Additionally, you'll need to create compelling content that effectively promotes these offerings to your audience.

Another drawback of affiliate marketing for writing bloggers is the potential for a loss of credibility. If you promote products or services that are not aligned with your values or that are of poor quality, it can tarnish your reputation as a trustworthy source. It's crucial to carefully vet the products you promote and only endorse those that you genuinely believe in.

2. Display Ads

The second best way to monetize your writing blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Writing Blog With Display Ads

Monetizing a writing blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Writing Bloggers

Display ads can be a valuable source of income for bloggers, but they also come with their own set of pros and cons.

One of the main advantages of display ads is that they can generate passive income for bloggers. By placing ads on their websites, bloggers can earn money every time a visitor clicks on an ad or makes a purchase through it. This can be especially beneficial for bloggers who have a large and engaged audience.

However, there are also some disadvantages to consider. Display ads can sometimes detract from the overall user experience of a blog. Ads that are too intrusive or irrelevant to the content can annoy readers and potentially drive them away. It's important for bloggers to find a balance between monetization and maintaining a positive user experience.

Another potential downside of display ads is that they may not always align with a blogger's personal values or brand. Some ads may promote products or services that bloggers don't believe in or that are not relevant to their niche. It's important for bloggers to carefully consider the types of ads they allow on their websites to ensure they are in line with their own values and the interests of their audience.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the writing niche.

A digital product is anything you can sell on your writing blog that the customer will receive via download.

Digital Products to Sell on a Writing Blog:

  • Writing E-books: Offer comprehensive guides on different writing genres, techniques, or tips for aspiring writers.
  • Writing Courses: Develop and sell online writing courses to help individuals improve their writing skills or learn specific writing styles.
  • Writing Templates: Create and sell customizable templates for various writing purposes, such as resumes, cover letters, or business proposals.
  • Editing Services: Provide professional editing services for manuscripts, articles, or blog posts to help writers polish their work.
  • Writing Prompts: Offer collections of writing prompts and exercises to inspire creativity and help writers overcome writer's block.
  • Grammar and Style Guides: Create comprehensive guides on grammar rules, writing style, and common writing mistakes to assist writers in improving their writing skills.
  • Writing Planners: Develop and sell digital planners specifically designed for writers to help with organization, goal setting, and tracking writing progress.
  • Writing Tools and Software: Recommend and sell writing tools, software, or apps that can enhance writing productivity, such as grammar checkers, outlining tools, or distraction-free writing applications.
  • Writing Worksheets: Provide downloadable worksheets and exercises that focus on different aspects of writing, such as character development, plot structure, or dialogue.
  • Writing Consultations: Offer personalized one-on-one consultations or coaching sessions to provide guidance and feedback to aspiring writers.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Writing Bloggers

There are both pros and cons when it comes to selling digital products as a blogger. One of the major advantages is the potential for passive income. Once you create and launch your digital product, such as an e-book or online course, you can continue to earn money from it without much ongoing effort.

Another benefit is the control you have over your own products. Unlike affiliate marketing or sponsored content, selling digital products allows you to have complete ownership and creative control. You can design your products to align with your brand and target audience, ensuring they provide maximum value.

However, there are also some downsides to consider. Creating and maintaining digital products can be time-consuming and require specific technical skills. You need to invest time and effort into researching, writing, designing, and marketing your products. Additionally, there is no guarantee of success. Your products may not resonate with your audience or generate the desired sales, leading to disappointment.

Overall, selling digital products can be a lucrative venture for bloggers, offering passive income and creative control. However, it also requires dedication and effort to create and market products effectively. It's important to weigh the pros and cons before diving into this business model as a blogger.

How To Monetize a Writing Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a writing blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a writing blog with an email newsletter and the pros and cons of email marketing for writing bloggers.

How to Monetize a Writing Blog with an Email Newsletter

An email newsletter is a powerful tool that can help Writing bloggers monetize their blogs effectively. By building a loyal subscriber base, you can create a direct line of communication with your audience and generate revenue through various strategies. Here's how you can monetize your writing blog with an email newsletter:

1. Offer Exclusive Content: Provide valuable content that is only accessible to your newsletter subscribers. This could include in-depth articles, writing tips, or exclusive interviews with industry experts. By offering exclusive content, you can incentivize readers to subscribe to your newsletter, increasing your subscriber base and potential revenue.

2. Affiliate Marketing: Collaborate with relevant brands and promote their products or services to your newsletter subscribers. Include affiliate links in your newsletters, and when your subscribers make a purchase through those links, you earn a commission. As a writing blogger, you can recommend writing courses, books, or tools that you genuinely believe will benefit your audience.

3. Sponsored Content: Once your email newsletter gains a substantial following, you can collaborate with brands or businesses and offer sponsored content opportunities. This could involve featuring sponsored articles or promoting products/services within your newsletters. Writing bloggers can work with writing software companies, publishing platforms, or writing retreats to create sponsored content that aligns with their audience's interests.

Pros and Cons of Email Marketing for Writing Bloggers

Pros:

  • Direct Communication: Email newsletters provide a direct line of communication with your audience, allowing you to establish a stronger connection and build a loyal community.
  • Targeted Marketing: With a well-segmented email list, you can deliver personalized content and offers based on your subscribers' interests, increasing the chances of conversions.
  • Cost-Effective: Compared to other marketing channels, email marketing is relatively inexpensive, making it an ideal choice for writing bloggers who may have limited budgets.

Cons:

  • Building a Subscriber Base: Growing your email list takes time and effort. It can be challenging to attract and retain subscribers, especially when starting.
  • Deliverability Issues: Email newsletters may end up in spam folders or get blocked by email filters, resulting in lower open rates and engagement.
  • Content Creation: Regularly creating high-quality content for your newsletters can be time-consuming, requiring consistent effort and planning.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a writing blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Writing Blog With Consulting Services

Monetizing a writing blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Writing Bloggers

There are several pros and cons to consider when it comes to selling consulting services for writing bloggers. Let's start with the pros. One major advantage is that you can provide valuable guidance and expertise to bloggers who are looking to improve their writing skills or grow their audience. By offering your consulting services, you can help bloggers refine their writing style, develop engaging content, and optimize their blog for search engines.

Another benefit of selling consulting services is the potential for a steady stream of income. As a consultant, you can set your own rates and work with multiple clients at a time. This allows you to diversify your income and have more control over your financial stability. Additionally, consulting services can be offered remotely, giving you the flexibility to work from anywhere.

However, there are also some cons to consider. One challenge can be finding clients who are willing to invest in consulting services. Many bloggers may be hesitant to spend money on consulting when they are just starting out or have limited resources. It may require some marketing efforts to convince bloggers of the value you can provide.

Another potential drawback is the time and effort required to provide consulting services. Each client will have unique needs and goals, which means you will need to dedicate time to understanding their specific challenges and developing tailored solutions. This can be time-consuming and may limit the number of clients you can work with simultaneously.

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Writing Blog Monetization FAQs

What Is The Best Way To Make Money From Writing Blogging?

If you want to build a successful writing blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Writing Blogging?

Absolutely! Some writing blogs, like The Write Life and Writer's Digest get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Writing Blog?

Learning how to start a writing blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Writing Bloggers Get Paid?

Most writing bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some writing bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Writing Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean writing blogging isn’t fun.

As a writing blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Writing Blog?

It’s absolutely worth it to start a writing blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in writing-related industries will take you seriously.

Final Thoughts on Monetizing a Writing Blog

So now you know all the different ways you can make money from your writing blog, step-by-step. But here's one more tip for you:

Try using multiple ways to make money!

Having different sources of income is the best way to protect your blog's future.

If you promote affiliate offers, use display ads, and sell your own products, you won't be in trouble if Amazon lowers its commission rates again.

By using this multi-tiered approach, working hard, and planning carefully, you'll be well on your way to earning what your online business deserves.

Why You Should Trust Our Writing Blogging Content

You may be thinking, "that's all great, but what does Lasso know about writing blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful writing blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Writing Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of writing blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the writing industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Writing Blog

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