Niche Guides / Writing

How to Monetize a Writing Blog and Pen a Profit

Learning how to monetize a writing blog properly is a crucial part of turning your passion for the word into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you’ve got your writing blog up and running. Now it’s time to make some money off of it!

Trust me, monetizing your blog can be just as exciting as starting it in the first place.

Whether you’re a blogging newbie or a seasoned pro, these monetization strategies will help you turn your passion into a profitable business.

Let’s dive into each method and see how you can start making money from your writing blog.

Why You Can Trust Our Writing Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many writing blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their writing blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for writing bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Writing Bloggers

When it comes to recommending affiliate products in the writing blogging niche, there are several different kinds to consider:

  • Writing software: Recommend tools like Grammarly or Scrivener to help improve writing skills and efficiency.
  • Online writing courses: Suggest courses on platforms like Udemy or Coursera to help bloggers enhance their writing skills.
  • Writing workshops: Promote workshops or webinars conducted by writing experts to provide valuable insights and tips.
  • Writing books: Share recommendations for books on writing techniques, storytelling, or creativity.
  • Writing accessories: Recommend products like notebooks, pens, or desk organizers to help bloggers stay organized and inspired.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the writing niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for writing bloggers:

  1. Udemy


    Commission Rate: 8% Per Sale

    Cookie Duration: 7 Days

    Udemy is the biggest hub of paid and free online courses on the web. With so many coureses, it has training and content in every niche possible.

  2. Grammarly


    Commission Rate: $0.20 - $20 Per Lead

    Cookie Duration: 90 Days

    Grammarly is a software suite that assists in English spelling, grammar, and more. Get up to $20 per sale as well as $0.20 per lead.

  3. Coursera


    Commission Rate: Up to 45% Per Sale

    Cookie Duration: 30 Days

    Coursera offers over 1,000 courses and specializations. Each course consists of pre-recorded videos, puzzles, and assignments.

TIP: We maintain a database of the best affiliate programs. Click here to see the best writing affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Writing Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your writing blog. If you’re ready to start making a serious affiliate income from your writing site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Writing Bloggers

Affiliate marketing can be a lucrative opportunity for Writing bloggers to monetize their content. By partnering with brands and promoting their products or services, bloggers can earn a commission for each sale or lead generated through their unique affiliate links.

One of the main advantages of affiliate marketing for Writing bloggers is the potential for passive income. Once the initial setup is done, bloggers can continue to earn money from affiliate sales without having to constantly create new content or engage with customers.

However, there are also some drawbacks to consider. For example, bloggers may need to disclose their affiliate relationships to maintain transparency with their audience. Additionally, there is no guarantee of income with affiliate marketing, as earnings can fluctuate based on factors like traffic and conversion rates.

Overall, affiliate marketing can be a valuable revenue stream for Writing bloggers, but it's important to weigh the pros and cons before diving in. With careful planning and strategic partnerships, bloggers can make the most of this opportunity and maximize their earning potential.

2. Display Ads

The second best way to monetize your writing blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Writing Blog With Display Ads

Monetizing a writing blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Writing Bloggers

Display ads can be a great way for bloggers to monetize their content. They are easy to set up and can generate passive income for your blog.

On the flip side, display ads can sometimes be intrusive to your readers and affect the user experience on your blog. They can also slow down your website's loading speed.

However, if done correctly, display ads can be a valuable source of income for bloggers, especially those with high traffic websites. It's important to find a balance between ads and content to keep your readers engaged.

Ultimately, the decision to use display ads on your blog comes down to your goals and priorities as a blogger. Consider the pros and cons carefully before implementing them on your site.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the writing niche.

A digital product is anything you can sell on your writing blog that the customer will receive via download.

Here are some digital products to sell on a writing blog:

  • Writing Guides: Comprehensive e-books or online courses to help writers improve their skills.
  • Writing Prompts: Collections of creative prompts to inspire writers and overcome writer's block.
  • Editing Services: Offer professional editing services for manuscripts, articles, or blog posts.
  • Printable Planners: Customizable planners and organizers specifically designed for writers.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Writing Bloggers

One of the main advantages of selling digital products as a writing blogger is the potential for passive income. Once you create and upload your digital products, such as e-books or online courses, they can be sold repeatedly without much additional effort on your part.

Another benefit is the flexibility and scalability of selling digital products. You can easily reach a global audience and scale your business without being limited by physical products or shipping costs. This allows you to grow your income without increasing your workload significantly.

However, there are also some downsides to consider. Competition in the digital products market can be fierce, so standing out and attracting customers may require extra effort in terms of marketing and promotion. Additionally, you may face challenges such as dealing with piracy or managing customer support for digital downloads.

Overall, selling digital products can be a lucrative opportunity for writing bloggers, but it's essential to weigh the pros and cons carefully to determine if it aligns with your business goals and resources.

How To Monetize a Writing Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a writing blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a writing blog with an email newsletter and the pros and cons of email marketing for writing bloggers.

How to Monetize a Writing Blog with an Email Newsletter

If you have a writing blog, one effective way to monetize it is by using an email newsletter. By creating valuable content and building a loyal subscriber base, you can leverage your email list to generate income.

Start by offering a free opt-in incentive on your blog to encourage readers to sign up for your newsletter. This could be a free e-book, writing tips, or exclusive content that adds value to their writing journey.

Once you have subscribers, you can monetize your email newsletter by promoting affiliate products, selling your own writing courses or ebooks, offering writing services, or partnering with brands for sponsored content.

Pros and Cons of Email Marketing for Writing Bloggers

  • Pros: Building a direct relationship with your audience, driving traffic to your blog, increasing engagement and loyalty with readers.
  • Cons: Requires time and effort to create valuable content consistently, potential for subscribers to unsubscribe if they feel overwhelmed with emails.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a writing blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Writing Blog With Consulting Services

Monetizing a writing blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Writing Bloggers

One of the biggest pros of selling consulting services to writing bloggers is the opportunity to share your expertise and help them improve their craft. Bloggers are often looking for guidance on how to grow their audience, improve their writing skills, and monetize their blogs, making consulting services a valuable resource for them.

Another advantage is the potential for a lucrative income stream. Bloggers are willing to invest in services that can help them succeed, so there is a market for consulting services in this niche. By offering valuable advice and strategies, you can establish yourself as an expert in the field and attract clients who are willing to pay for your services.

On the flip side, a potential downside of selling consulting services to writing bloggers is the need to stay up-to-date on the latest trends and best practices in the blogging world. Blogging is a fast-paced industry, and what works today may not work tomorrow, so it's important to constantly educate yourself and adapt your services to meet the changing needs of your clients.

Additionally, working with bloggers can be challenging at times, as they may have different expectations, communication styles, and levels of experience. Building strong relationships with your clients and effectively managing their expectations is key to running a successful consulting business in this niche.

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Writing Blog Monetization FAQs

What Is The Best Way To Make Money From Writing Blogging?

If you want to build a successful writing blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Writing Blogging?

Absolutely! Some writing blogs, like The Write Life and Writer's Digest get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Writing Blog?

Learning how to start a writing blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Writing Bloggers Get Paid?

Most writing bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some writing bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Writing Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean writing blogging isn’t fun.

As a writing blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Writing Blog?

It’s absolutely worth it to start a writing blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in writing-related industries will take you seriously.

Final Thoughts on Monetizing a Writing Blog

So, now that you've learned how to make money from your writing blog, I've got one last tip for you:

Try using multiple ways to earn money!

Having different income sources is the best way to safeguard your blog's future.

By mixing things up with affiliate promotions, ads, and your own products, you won't be left in the lurch if one method takes a hit.

With this smart strategy, dedication, and some good planning, you'll soon be on the path to getting the rewards your blog truly deserves.

Why You Should Trust Our Writing Blogging Content

You may be thinking, "that's all great, but what does Lasso know about writing blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful writing blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Writing Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of writing blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the writing industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Writing Blog

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