How to Monetize a Fashion Blog: Tailoring Your Path to Profit!

Starting a fashion blog is exciting, but there’s a lot to figure out—like choosing a domain name and setting up WordPress. Once you get the hang of it, though, it’s time to focus on monetizing your passion.

I promise, this part will be the most enjoyable step of your journey!

No matter if you're just starting or you've been in the game for a while, these tips will help you turn your fashion blog into a real money-maker. Let’s dive into how to make it happen!

1. Affiliate Marketing

Affiliate marketing is the best monetization method for fashion bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Fashion Bloggers

When it comes to fashion blogging, there are plenty of affiliate products to recommend. Here’s a simple list that covers a range of styles and needs you can include in your posts.

1. **Clothing Lines**: Promote trendy outfits from various brands, including sustainable options. This gets your audience looking good while supporting eco-friendly fashion.

2. **Accessories**: From handbags to jewelry, accessories can elevate any outfit. They're often lower-priced which can lead to higher conversion rates.

3. **Footwear**: Recommend stylish shoes that cater to different tastes, like casual sneakers or elegant heels. Comfortable footwear is a must for every wardrobe!

4. **Beauty Products**: Skincare and makeup products often go hand-in-hand with fashion. Influencers can easily tie them into style posts.

5. **Athleisure**: The fusion of sporty and stylish has taken off. People love products that are perfect for both workouts and casual outings.

6. **Online Styling Services**: Suggest services that provide personalized style advice or clothing subscriptions. They make shopping easy for your readers.

Here are a few reasons to consider these product types:

• Visual Appeal: Fashion products can be styled and photographed beautifully, attracting more clicks.
• Diverse Audience: From young adults to seasoned style enthusiasts, there's something for everyone.
• Recurring Purchases: Fashion trends change often, encouraging readers to shop frequently.
• Engagement Opportunities: Partnering with brands allows for giveaways and exclusive offers sparking reader interest.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the fashion niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for fashion bloggers:

1. Reebok

   

   Commission Rate: 7% Per Sale

   Cookie Duration: 30 Days

   Reebok creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness, and women’s categories.

2. Stitch Fix

   

   Commission Rate: 2.4% - 4% Per Sale

   Cookie Duration: 7 Days

   Stitch Fix is the personal style service that evolves with your tastes, needs, and lifestyle. Their goal is to change the way people find clothes they love.

3. Nordstrom

   

   Commission Rate: 0.8% Per Sale

   Cookie Duration: 12 Hours

   Nordstrom is a leading fashion retailer. Put their fashion expertise, legendary service, high-demand products, and exclusive offers to work.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

How To Monetize A Fashion Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

• Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
• Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
• Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

You Can Double Your Affiliate Sales With Lasso Displays

You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your fashion blog. If you’re ready to start making a serious affiliate income from your fashion site, sign up for Lasso today.

Affiliate Marketing Pros and Cons for Fashion Bloggers

Affiliate marketing can be a great way for Fashion bloggers to monetize their platform. You can promote products that align with your style and audience. Plus, if your followers love your fashion sense, they’re likely to trust your recommendations.

However, there are some downsides to consider. Not all affiliate programs offer competitive commission rates. Some brands may provide little to no support, hindering your ability to effectively promote their products. You'll also want to ensure that the brands you partner with align with your values; promoting the wrong products can hurt your credibility.

Consistency is key in affiliate marketing. You’ll need to create great content that incorporates links naturally. This can take time and effort. Additionally, regulations require transparency, so you'll need to disclose that your links are affiliate links, which some readers may overlook.

2. Display Ads

The second best way to monetize your fashion blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Fashion Blog With Display Ads

Monetizing a fashion blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

• 100,000+ Visitors per month - Raptive
• 50,000+ Sessions per month - Mediavine
• < 50,000+ Visitors per month - Ezoic

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

Display Ad Pros And Cons For Fashion Bloggers

Display ads can be a double-edged sword for fashion bloggers. On one hand, they provide a visual way to grab attention. As a fashion enthusiast, showcasing eye-catching ads can align perfectly with your style. You can collaborate with brands that resonate with your audience, driving engagement and potential sales.

On the flip side, display ads can be overwhelming if not executed properly. Too many ads can clutter your site and drive away readers. Your audience comes for fashion advice, not to dodge pop-ups and distracting banners. Balance is key. Ads should enhance user experience, not disrupt it.

Another consideration is potential income. Partnering with reputable brands can lead to decent pay and sponsorship opportunities. However, poorly chosen ads can damage your credibility. The wrong fit could alienate your followers, who trust your recommendations. Stay authentic to maintain that trust.

In short, while display ads can be a lucrative venture for fashion bloggers, they require careful thought. Choose partnerships that align with your brand. It's all about strategic placement and maintaining your audience's trust. When done right, they can work wonders for your blog.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the fashion niche.

A digital product is anything you can sell on your fashion blog that the customer will receive via download.

Here’s a quick rundown of some awesome digital products you can sell on your fashion blog:

• Fashion eBooks: Create guides on styling, seasonal trends, or wardrobe essentials. Perfect for readers looking to elevate their fashion game.
• Printable Lookbooks: Offer curated lookbooks for different occasions. Users can print them out or keep them on their devices for quick style inspiration.
• Online Styling Courses: Develop courses focused on personal styling or fashion design. Video tutorials make it engaging and interactive.
• Fashion Planner Templates: Sell printable or digital planners to help users organize their outfits, shopping lists, and fashion goals.
• Membership Community: Establish a subscription-based community where members can access exclusive content, styling tips, and engagement with like-minded fashion lovers.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Fashion Bloggers

Selling digital products can be a game changer for fashion bloggers. The biggest pro is the passive income potential. Once you've created and launched your products, like e-books or courses, they can keep earning money without requiring constant effort. This means more time to focus on creating content or exploring new fashion trends.

Another advantage is the low overhead. You don't need to invest in physical inventory or deal with shipping issues. Everything can be created and delivered online. This makes it easy to run a sustainable business from anywhere, whether you’re in a cafe or traveling the world.

However, there are downsides. It can be challenging to build an audience that trusts you enough to purchase. You will need to market your products effectively, and that often requires time and investment. Additionally, the digital market is crowded, so standing out can take creativity and effort.

Lastly, remember that sales aren’t guaranteed. You might hit a home run with one product but struggle with another. It’s essential to be prepared for both successes and setbacks. Being adaptable is key in this fast-paced industry.

How To Monetize a Fashion Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a fashion blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a fashion blog with an email newsletter and the pros and cons of email marketing for fashion bloggers.

How to Monetize a Fashion Blog with an Email Newsletter

Email newsletters are a powerful tool for fashion bloggers looking to engage their audience directly and drive sales. By curating content that resonates with your readers, you can leverage your email list to promote affiliate products, sponsored content, and even your own merchandise. Moreover, fashion is an ever-evolving industry, and newsletters allow you to keep your audience updated on trends and your latest posts in a personalized manner.

To start monetizing your fashion blog through an email newsletter, you first need to build an email list. Utilize tools like Mailchimp or ConvertKit to set up beautiful and engaging newsletters. Create enticing lead magnets—like exclusive style guides, e-books on fashion tips, or discount codes for your online store—to encourage sign-ups. The larger your email list, the more potential there is to monetize. This can be especially beneficial as fashion followers often seek quick updates during seasonal changes or fashion events.

Once you have an established email list, focus on content that provides value while integrating your monetization strategy. Share outfit ideas, new arrivals, product reviews, or style hacks. Embed affiliate links to the items featured in your emails. For instance, if you recommend a trending jacket, you could include an affiliate link to where readers can purchase it directly. This not only earns you a commission but also creates a seamless shopping experience for your audience.

Lastly, don’t shy away from collaborations or sponsored content via your newsletter. Fashion brands often look for bloggers with a loyal email subscriber base to promote their products. You can conduct giveaways, feature new launches, or provide exclusive discounts. This not only generates income but also nurtures your relationship with your subscribers by providing them with unique opportunities.

Pros and Cons of Email Marketing for Fashion Bloggers

• Pros:
  • Direct Engagement: Email allows you to connect with your audience on a personal level, fostering loyalty.
  • Cost-Effective: Most email marketing tools offer free or affordable plans, making it budget-friendly.
  • Increased Traffic: Well-crafted newsletters can drive significant traffic back to your blog or website.
  • Segmented Targeting: You can tailor your content based on subscriber preferences, increasing relevance and sales potential.
• Cons:
  • Time-Consuming: Creating quality content and designing aesthetically pleasing newsletters can be a time-intensive process.
  • Potential Unsubscribe Rates: If your content isn’t engaging or becomes too promotional, subscribers might opt-out.
  • Deliverability Issues: Your emails can sometimes end up in spam folders, limiting your reach.
  • Maintenance Required: Regularly updating and cleaning your email list is necessary to ensure optimal engagement.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a fashion blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Fashion Blog With Consulting Services

Monetizing a fashion blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Fashion Bloggers

Selling consulting services as a fashion blogger can definitely pay off. One major advantage is that you can leverage your existing audience. Your followers already trust you, making it easier to sell them on your expertise. This creates a personal connection that consultants in other fields might not have.

On the flip side, it's crucial to understand your limits. When you give advice, you can face scrutiny if your recommendations don’t work out for someone. This can affect your reputation, which is everything in the fashion world. Balancing blogging with consulting can also take a toll on your time.

Another pro is the potential for high income. Many brands are willing to pay well for your insights. This can be especially lucrative if you carve out a niche that sets you apart from others. However, advertising your services can be tough. You'll need a solid strategy to attract clients while maintaining your blog's integrity.

Finally, remember that getting started requires expertise. Without enough experience, you might struggle to provide valuable insight. This could lead to instability in your consulting business. So, while it has its perks, jumping in without preparation can be a risky move.

Fashion Blog Monetization FAQs

What Is The Best Way To Make Money From Fashion Blogging?

If you want to build a successful fashion blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Fashion Blogging?

Absolutely! Some fashion blogs, like The Atlantic Pacific and The Daileigh get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Fashion Blog?

Learning how to start a fashion blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Fashion Bloggers Get Paid?

Most fashion bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some fashion bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Fashion Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean fashion blogging isn’t fun.

As a fashion blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Fashion Blog?

It’s absolutely worth it to start a fashion blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in fashion-related industries will take you seriously.

Final Thoughts on Monetizing a Fashion Blog

Now that you’ve discovered all the ways to monetize your fashion blog, here’s a bonus tip for you:

Use multiple monetization methods!

Diversifying your income is key to securing your blog's future. If you mix affiliate marketing, display ads, and even sell your own products, you’ll shield yourself from any unexpected changes, like a drop in Amazon’s commission rates.

With this layered approach, some hard work, and smart planning, you’ll be well on your way to earning what you truly deserve from your online venture.

Why You Should Trust Our Fashion Blogging Content

You may be thinking, "that's all great, but what does Lasso know about fashion blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful fashion blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Fashion Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of fashion blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the fashion industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.