Niche Guides / Fashion

How to Monetize a Fashion Blog: Tailoring Your Path to Profit!

Learning how to monetize a fashion blog properly is a crucial part of turning your passion for style into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've started your fashion blog and now it's time to make some money from it. Exciting, right?

Whether you're a newbie or an experienced influencer, these monetization methods will help you turn your blog into a thriving business. Let's dive into each one.

Why You Can Trust Our Fashion Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many fashion blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their fashion blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for fashion bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Fashion Bloggers

When it comes to recommending affiliate products in the fashion blogging niche, there are several options to consider. Here are some different kinds of affiliate products that can be recommended:

  • Clothing: Recommending clothing items like dresses, tops, jeans, and accessories such as handbags and jewelry can be a popular choice. Fashion bloggers can showcase their personal style by featuring different brands and designs.
  • Beauty and skincare products: Many fashion bloggers also share their beauty and skincare routines. Recommending makeup products, skincare essentials, and beauty tools can be a great way to earn affiliate commissions.
  • Shoes: Shoes are a staple in the fashion world. Fashion bloggers can recommend different types of shoes, from sneakers to heels, and provide links to online retailers where their followers can purchase them.
  • Subscription boxes: Subscription boxes have gained popularity in recent years. Fashion bloggers can recommend subscription services that offer curated fashion items, allowing their audience to discover new brands and styles.
  • Fashion accessories: Accessories like sunglasses, scarves, belts, and hats can be recommended by fashion bloggers to complete a look or add a touch of personal style.

By recommending these different kinds of affiliate products, fashion bloggers can not only monetize their blogs but also provide valuable recommendations and inspiration to their audience. So, whether it's clothing, beauty products, shoes, subscription boxes, or fashion accessories, there are plenty of options to explore in the fashion blogging niche.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the fashion niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for fashion bloggers:

  1. Reebok

    Reebok

    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    Reebok creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness, and women’s categories.

  2. Stitch Fix

    Stitch Fix

    Commission Rate: 2.4% - 4% Per Sale

    Cookie Duration: 7 Days

    Stitch Fix is the personal style service that evolves with your tastes, needs, and lifestyle. Their goal is to change the way people find clothes they love.

  3. Nordstrom

    Nordstrom

    Commission Rate: 0.8% Per Sale

    Cookie Duration: 12 Hours

    Nordstrom is a leading fashion retailer. Put their fashion expertise, legendary service, high-demand products, and exclusive offers to work.

TIP: We maintain a database of the best affiliate programs. Click here to see the best fashion affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Fashion Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your fashion blog. If you’re ready to start making a serious affiliate income from your fashion site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Fashion Bloggers

Affiliate marketing can be a great opportunity for fashion bloggers to monetize their platforms. There are definitely pros and cons to consider before diving into this type of partnership.

One of the biggest advantages of affiliate marketing for fashion bloggers is the potential to earn passive income. By promoting products or brands through affiliate links, bloggers can earn a commission for each sale made through their unique links. This can be a lucrative way to supplement their income and make money while they sleep.

On the flip side, affiliate marketing can also have its downsides. For one, it can take time to build up a significant amount of income through affiliate links. It's not a get-rich-quick scheme. Additionally, fashion bloggers may need to strike a balance between promoting products they genuinely love and maintaining their authenticity and trust with their audience. Over-promoting or endorsing low-quality products can harm their reputation.

Overall, affiliate marketing can be a valuable opportunity for fashion bloggers, but it's important to approach it with caution and integrity. By carefully selecting the products and brands they choose to promote and staying true to their audience, bloggers can successfully navigate the pros and cons of affiliate marketing.

2. Display Ads

The second best way to monetize your fashion blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Fashion Blog With Display Ads

Monetizing a fashion blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Fashion Bloggers

Display ads can be a valuable tool for fashion bloggers looking to monetize their content. One of the main advantages is the potential for generating passive income. By displaying ads on their blog, fashion bloggers can earn revenue whenever visitors click on the ads or make a purchase through them.

Furthermore, display ads can help bloggers increase their reach and visibility. By partnering with relevant brands, bloggers can showcase products and services that align with their audience's interests. This can lead to increased brand awareness and potentially attract new readers to the blog.

However, it's important to consider the potential drawbacks of display ads as well. One downside is that ads can be intrusive and disrupt the user experience. Too many ads or poorly placed ads can make the blog appear cluttered and unprofessional. Additionally, some readers may find ads distracting and choose to navigate away from the blog.

In conclusion, while display ads offer opportunities for fashion bloggers to generate income and expand their audience, it's crucial to strike a balance between ad placement and user experience. By carefully selecting relevant and high-quality ads, bloggers can maximize the benefits of display ads while minimizing any negative impact on their blog's overall appeal.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the fashion niche.

A digital product is anything you can sell on your fashion blog that the customer will receive via download.

Digital products to sell on a fashion blog:

  • Create and sell e-books or online guides that provide fashion tips, styling advice, and outfit inspiration.
  • Design and sell printable planners or worksheets to help fashion enthusiasts organize their wardrobe, plan outfits, or track fashion trends.
  • Offer downloadable templates for fashion sketches or croquis, allowing aspiring designers to practice their sketching skills.
  • Sell digital mood board templates or pre-made mood boards for fashion inspiration and visualization of different outfit ideas.
  • Create and sell Lightroom presets or filters specifically designed for fashion photography, enabling bloggers and photographers to enhance their fashion images with just a click.
  • Design and offer unique fashion-themed fonts that bloggers and designers can use in their branding, blog graphics, or social media posts.
  • Create and sell fashion-related Photoshop brushes for adding stylish design elements or textures to digital artwork or fashion illustrations.
  • Curate and sell high-quality, royalty-free stock photos featuring fashion-related themes, such as clothing, accessories, or fashion models.
  • Develop and sell online video courses that teach various fashion-related skills, such as fashion styling, pattern making, or sewing techniques.
  • Provide ready-to-use website templates specifically designed for fashion blogs or online fashion stores, making it easier for fashion enthusiasts to create their own websites.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Fashion Bloggers

Selling digital products as a fashion blogger comes with its own set of pros and cons. Let's take a look at some of the advantages first.

One major advantage is the potential for passive income. Once you create and launch a digital product, such as an e-book or online course, it can continue to generate revenue without much additional effort on your part.

Another pro is the ability to reach a wider audience. Unlike physical products, digital products can be easily accessed and purchased by people from all around the world. This opens up opportunities for growth and increased visibility for your brand.

However, there are also some downsides to consider. One of the main cons is the initial time and effort required to create a high-quality digital product. Researching, writing, designing, and recording can be time-consuming, especially if you want to deliver a product that stands out from the competition.

How To Monetize a Fashion Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a fashion blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a fashion blog with an email newsletter and the pros and cons of email marketing for fashion bloggers.

How to Monetize a Fashion Blog with an Email Newsletter

An email newsletter can be a powerful tool for fashion bloggers to monetize their blogs. By building a loyal audience and leveraging the direct communication channel that email provides, you can generate income through various strategies. Here's how you can effectively monetize your fashion blog with an email newsletter:

1. Affiliate Marketing: Include affiliate links in your newsletter to promote products or services that align with your fashion blog's niche. When your subscribers make a purchase through these links, you earn a commission. This method works well for fashion bloggers as they can recommend fashion items, beauty products, or even online courses and earn a commission for each sale.

2. Sponsored Content: Collaborate with brands and include sponsored content in your newsletter. This could be featuring a brand's product or writing a sponsored review. Fashion bloggers can showcase fashion brands, accessories, or even promote fashion events through their newsletters, allowing them to earn money from sponsored collaborations.

3. Product Sales: Utilize your email newsletter to promote and sell your own fashion-related products. This could be anything from clothing items, accessories, or even digital products like e-books or fashion guides. Having a direct line of communication with your subscribers through email enables you to showcase and sell your products directly to your audience.

Pros and Cons of Email Marketing for Fashion Bloggers

  • Pros:
    • Direct Communication: Email allows you to have a direct and personal relationship with your audience, making it easier to build trust and loyalty.
    • Targeted Marketing: With email, you can segment your subscribers based on their interests and preferences, allowing you to deliver tailored content and promotions, which is crucial for fashion bloggers with specific niches.
    • Higher Conversion Rates: Studies have shown that email marketing has higher conversion rates compared to other marketing channels, meaning you have a better chance of turning subscribers into customers.
  • Cons:
    • Overwhelmed Inbox: People receive a lot of emails every day, so standing out in their inbox can be a challenge. It's important to create compelling and valuable content to keep your subscribers engaged.
    • Building and Maintaining a Subscriber List: Growing and maintaining a quality email list takes time and effort. You need to consistently provide value to your subscribers to keep them interested and prevent them from unsubscribing.
    • Email Deliverability: Sometimes, emails can end up in spam folders, limiting your reach. It's important to follow best practices and adhere to email marketing guidelines to ensure your emails land in the subscribers' primary inbox.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a fashion blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Fashion Blog With Consulting Services

Monetizing a fashion blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Fashion Bloggers

There are several pros and cons to consider when it comes to selling consulting services for fashion bloggers. Let's start with the pros.

One of the biggest advantages of selling consulting services is the potential for a steady stream of income. As a consultant, you can offer your expertise and guidance to fashion bloggers who are looking to grow their brand or improve their content. This can be a lucrative opportunity, especially if you establish yourself as an authority in the industry.

Another pro is the ability to make a real impact on someone's business. As a consultant, you have the opportunity to work closely with fashion bloggers and help them achieve their goals. Whether it's improving their social media strategy, enhancing their website design, or optimizing their content, your expertise can make a meaningful difference in their success.

However, there are also some cons to consider. One challenge is the need to stay up-to-date with the latest trends and industry changes. Fashion is constantly evolving, and as a consultant, you need to stay on top of these changes to provide relevant and valuable advice to your clients.

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Fashion Blog Monetization FAQs

What Is The Best Way To Make Money From Fashion Blogging?

If you want to build a successful fashion blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Fashion Blogging?

Absolutely! Some fashion blogs, like The Atlantic Pacific and The Daileigh get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Fashion Blog?

Learning how to start a fashion blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Fashion Bloggers Get Paid?

Most fashion bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some fashion bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Fashion Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean fashion blogging isn’t fun.

As a fashion blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Fashion Blog?

It’s absolutely worth it to start a fashion blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in fashion-related industries will take you seriously.

Final Thoughts on Monetizing a Fashion Blog

So now you know all the different ways you can make money from your fashion blog. But here's one more tip for you:

Try using multiple ways to make money!

By diversifying your income streams, you can protect the future of your business.

If you promote affiliate offers, use display ads, and sell your own products, you won't be in trouble if Amazon reduces its commission rates again.

With this multi-tiered approach, hard work, and careful planning, you'll be well on your way to earning what your online business truly deserves.

Why You Should Trust Our Fashion Blogging Content

You may be thinking, "that's all great, but what does Lasso know about fashion blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful fashion blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Fashion Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of fashion blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the fashion industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Fashion Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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