Niche Guides / Fashion

How to Monetize a Fashion Blog: Tailoring Your Path to Profit!

Learning how to monetize a fashion blog properly is a crucial part of turning your passion for style into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've got your fashion blog up and running, now it's time to make some money from it!

Trust me, monetizing your fashion blog can be super exciting and rewarding.

Whether you're just starting out or already a fashion pro, these monetization methods will help you turn your blog into a successful business.

Let's dive into each method and see how you can start making some serious cash from your passion for fashion!

Why You Can Trust Our Fashion Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many fashion blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their fashion blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for fashion bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Fashion Bloggers

When it comes to recommending affiliate products in the fashion blogging niche, there are various options to consider:

  • Clothing Brands: Promote clothing items from popular brands that align with your style and audience.
  • Accessories: Recommend accessories such as jewelry, handbags, scarves, and sunglasses that can complement outfits.
  • Beauty Products: Partner with beauty brands to promote makeup, skincare, and haircare products that your audience may be interested in.
  • Shoes: Showcase different styles of shoes like sneakers, heels, boots, and sandals from various shoe brands.
  • Subscription Boxes: Collaborate with fashion subscription services that send curated clothing and accessories to subscribers.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the fashion niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for fashion bloggers:

  1. Reebok


    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    Reebok creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness, and women’s categories.

  2. Stitch Fix

    Stitch Fix

    Commission Rate: 2.4% - 4% Per Sale

    Cookie Duration: 7 Days

    Stitch Fix is the personal style service that evolves with your tastes, needs, and lifestyle. Their goal is to change the way people find clothes they love.

  3. Nordstrom


    Commission Rate: 0.8% Per Sale

    Cookie Duration: 12 Hours

    Nordstrom is a leading fashion retailer. Put their fashion expertise, legendary service, high-demand products, and exclusive offers to work.

TIP: We maintain a database of the best affiliate programs. Click here to see the best fashion affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Fashion Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your fashion blog. If you’re ready to start making a serious affiliate income from your fashion site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Fashion Bloggers

Affiliate marketing can be a lucrative opportunity for fashion bloggers looking to monetize their content. By partnering with brands and promoting their products through affiliate links, bloggers can earn a commission for each sale made through their unique tracking link.

One major advantage of affiliate marketing for fashion bloggers is the potential for passive income. Once the content is created and the affiliate links are in place, bloggers can continue to earn money from those links as long as they remain active and drive sales.

However, a downside to affiliate marketing is that it can sometimes come across as inauthentic to readers if not done thoughtfully. It's important for fashion bloggers to maintain transparency with their audience about their affiliate partnerships to build trust and credibility.

Overall, affiliate marketing can be a valuable revenue stream for fashion bloggers, but it's essential to strike a balance between promoting products and providing genuine value to your audience.

2. Display Ads

The second best way to monetize your fashion blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Fashion Blog With Display Ads

Monetizing a fashion blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Fashion Bloggers

Display ads can be a great way for fashion bloggers to monetize their blogs. They are easy to set up and can generate passive income once they are running smoothly. Display ads can also help bloggers reach a wider audience and increase their visibility in the fashion industry.

However, there are some downsides to display ads as well. Some readers may find them intrusive or distracting, which could lead to a decrease in engagement on the blog. Additionally, display ads may not always align with a blogger's personal brand or aesthetic, which could harm their credibility with their audience.

It's important for fashion bloggers to weigh the pros and cons of display ads carefully before implementing them on their blogs. They should consider their audience's preferences, their own brand image, and how display ads fit into their overall monetization strategy. By being strategic and thoughtful, bloggers can make display ads work for them and their blog.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the fashion niche.

A digital product is anything you can sell on your fashion blog that the customer will receive via download.

  • Digital Fashion E-books: Offer downloadable e-books on fashion trends, styling tips, or history of fashion.
  • Printable Fashion Planners: Create printable planners for organizing outfits, shopping lists, and fashion inspiration.
  • Online Fashion Courses: Provide online courses on topics like personal styling, fashion photography, or fashion business.
  • Digital Fashion Templates: Sell editable templates for mood boards, fashion sketches, or social media graphics.
  • Fashion Stock Photos: Offer a collection of high-quality fashion-related stock photos for bloggers and businesses.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Fashion Bloggers

One of the main advantages of selling digital products for fashion bloggers is the potential for passive income. Once the product is created and marketed, bloggers can continue to earn money from it without much ongoing effort.

Another benefit is the ability to reach a wider audience. Digital products can be easily shared and accessed by people all over the world, allowing bloggers to expand their reach and connect with new customers.

On the flip side, creating digital products can require a significant time investment upfront. From designing the product to setting up the sales process, bloggers may need to dedicate a substantial amount of time to get everything up and running smoothly.

Additionally, selling digital products may not always guarantee a steady income stream. Sales can fluctuate depending on various factors, so bloggers should be prepared for potential ups and downs in revenue.

How To Monetize a Fashion Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a fashion blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a fashion blog with an email newsletter and the pros and cons of email marketing for fashion bloggers.

How to Monetize a Fashion Blog with an Email Newsletter

One effective way for fashion bloggers to monetize their blogs is by utilizing an email newsletter. By building a loyal subscriber base, bloggers can promote affiliate products, sponsored content, and their own products or services.

To start monetizing with an email newsletter, fashion bloggers can offer exclusive content, discounts, or early access to new releases in exchange for email sign-ups. This creates a sense of value for subscribers, increasing the chances of them making a purchase through the blog.

Additionally, bloggers can strategically place affiliate links within their newsletters, showcasing products or services that align with their brand and audience. By providing genuine recommendations, fashion bloggers can earn a commission for each sale made through these links.

Pros and Cons of Email Marketing for Fashion Bloggers

  • Pros:
  • Direct communication with a targeted audience
  • High conversion rates compared to other marketing channels
  • Potential for recurring revenue through automated email sequences
  • Cons:
  • Requires consistent effort to maintain subscriber engagement
  • Risk of emails being marked as spam if not executed properly
  • Dependent on the quality of content and offers provided in the newsletter

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a fashion blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Fashion Blog With Consulting Services

Monetizing a fashion blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Fashion Bloggers

One of the main pros of selling consulting services for fashion bloggers is the potential for a lucrative income stream. By offering personalized advice and guidance to fellow bloggers, you can establish yourself as an expert in the field and charge premium rates for your services.

Additionally, selling consulting services allows you to build strong relationships with other bloggers and industry professionals. This can lead to collaboration opportunities, networking connections, and increased visibility within the fashion blogging community.

On the flip side, a major con of selling consulting services is the time and effort required to maintain a successful consulting business. Balancing client work with your own blog content creation can be challenging, and managing client expectations and deliverables can be time-consuming.

Furthermore, some fashion bloggers may view consulting services as competition rather than support, potentially leading to strained relationships within the community. It's important to navigate this dynamic carefully and ensure that your consulting services are seen as complementary rather than competitive.

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Fashion Blog Monetization FAQs

What Is The Best Way To Make Money From Fashion Blogging?

If you want to build a successful fashion blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Fashion Blogging?

Absolutely! Some fashion blogs, like The Atlantic Pacific and The Daileigh get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Fashion Blog?

Learning how to start a fashion blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Fashion Bloggers Get Paid?

Most fashion bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some fashion bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Fashion Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean fashion blogging isn’t fun.

As a fashion blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Fashion Blog?

It’s absolutely worth it to start a fashion blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in fashion-related industries will take you seriously.

Final Thoughts on Monetizing a Fashion Blog

So, now that you've got the lowdown on how to make money from your fashion blog, here's a little extra nugget of wisdom:

Make sure to mix things up and use a variety of methods to bring in that cash!

Having different ways to earn money will help safeguard your blog's future if one method takes a hit.

So, whether you're pushing affiliate links, running display ads, or selling your own goodies, diversify your income streams to keep the cash flowing.

By putting in the effort, planning carefully, and juggling multiple revenue streams, you'll soon be raking in the rewards your blog deserves.

Why You Should Trust Our Fashion Blogging Content

You may be thinking, "that's all great, but what does Lasso know about fashion blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful fashion blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Fashion Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of fashion blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the fashion industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Fashion Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

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Using a Secondary CTA Button to Improve Your Conversion Rate

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We earn a commission if you make a purchase, at no additional cost to you.
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