Niche Guides / Book

How to Monetize a Book Blog and Turn a Page into Profit

Learning how to monetize a book blog properly is a crucial part of turning your passion for reading into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've got your book blog up and running. Now it's time to make some money!

Believe me, learning how to monetize your book blog is going to be a blast.

Whether you're a newbie or a seasoned book influencer, these monetization methods will turn your hobby blog into a serious money-making machine. Let's dive in!

Why You Can Trust Our Book Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many book blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their book blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for book bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Book Bloggers

There are many different kinds of affiliate products that can be recommended in the book blogging niche. Here are some examples:

  • Books: Recommending specific books is a great way to earn affiliate commissions. You can showcase new releases, bestsellers, or books in a specific genre.
  • E-readers: Promoting e-readers like Kindle or Nook can be lucrative. Many book bloggers have a dedicated audience who are interested in reading on digital devices.
  • Book subscription boxes: Subscription boxes that deliver curated book selections to readers' doorsteps are gaining popularity. Partnering with these services can earn you commissions.
  • Book accessories: From bookmarks to book sleeves, there are various accessories that book lovers enjoy. Recommending high-quality accessories can generate affiliate income.
  • Book-related merchandise: Fan merchandise like t-shirts, mugs, and posters featuring book quotes or characters can be attractive to book blog readers.
  • Book clubs: Collaborating with book clubs and promoting their memberships or book-of-the-month selections can lead to affiliate sales.
  • Online courses: If you have expertise in a specific genre or writing style, you can promote online courses or writing workshops to your audience.
  • Book review services: Some companies offer paid book review services. If you have a trusted reputation as a book blogger, recommending these services can be profitable.

These are just a few examples of the different kinds of affiliate products that can be recommended in the book blogging niche. By partnering with relevant companies and promoting products your audience will love, you can earn commissions while providing valuable recommendations to your readers.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the book niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for book bloggers:

  1. ThriftBooks

    ThriftBooks

    Commission Rate: 4% - 6.5% Per Sale

    Cookie Duration: 7 Days

    ThriftBooks sells millions of used books at low prices. They personally assess every book's quality and offer rare, out-of-print treasures.

  2. Apple

    Apple

    Commission Rate: 7% - 400% Per Sale

    Cookie Duration: 1 - 30 Days

    Earn commissions on qualifying Apple Music memberships as well as sales of movies, tv shows, books, audiobooks, and more.

  3. Audible Affiliates

    Audible Affiliates

    Commission Rate: $5 Per Trial

    Cookie Duration: 24 Hours

    Audible is Amazon’s audiobook platform and is currently the biggest player in that market. How much you get paid as an affiliate varies.

TIP: We maintain a database of the best affiliate programs. Click here to see the best book affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Book Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your book blog. If you’re ready to start making a serious affiliate income from your book site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Book Bloggers

As a blogger, affiliate marketing can be a great way to monetize your blog and earn passive income. However, it's important to consider both the pros and cons before diving in.

One of the main advantages of affiliate marketing for bloggers is the potential for high earnings. By partnering with reputable companies and promoting their products or services, you can earn a commission for each sale or referral made through your unique affiliate link.

Additionally, affiliate marketing allows you to diversify your income sources. Instead of solely relying on sponsored posts or ad revenue, you can supplement your earnings with affiliate commissions. This can provide a more stable and consistent income stream.

On the flip side, affiliate marketing can also have its drawbacks. One challenge is the need to strike a balance between promoting products and maintaining the trust of your audience. It's important to only promote products or services that you truly believe in and that align with your blog's values.

2. Display Ads

The second best way to monetize your book blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Book Blog With Display Ads

Monetizing a book blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Book Bloggers

Display ads can be a valuable tool for book bloggers, offering both pros and cons to consider. On the positive side, display ads can provide bloggers with a source of income. By displaying ads on their blog, bloggers can earn money through ad revenue or affiliate marketing programs.

Another advantage of display ads is the potential for increased visibility. By displaying ads on their blog, bloggers can attract new readers and potentially increase their audience. Display ads can also help bloggers establish credibility and authority in their niche, as advertisers are more likely to partner with bloggers who have a strong online presence.

However, there are also some drawbacks to consider. One con of display ads is that they can be intrusive or distracting to readers. Ads that are too obtrusive or irrelevant to the blog's content can negatively impact the user experience and drive readers away.

Additionally, display ads can sometimes slow down the loading speed of a blog, which can frustrate readers and lead to a higher bounce rate. It's important for bloggers to carefully consider the placement and design of their display ads to ensure they enhance rather than hinder the user experience.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the book niche.

A digital product is anything you can sell on your book blog that the customer will receive via download.

Digital products to sell on a book blog:

  • Ebooks: Offer a range of ebooks in various genres and formats, such as PDF or EPUB, for readers to purchase and download.
  • Audio books: Provide downloadable audio versions of popular books, allowing readers to listen to their favorite stories on-the-go.
  • Book recommendations: Create curated lists or personalized book recommendations based on readers' preferences, helping them discover new books to read.
  • Writing guides: Offer digital guides or courses on writing techniques, storytelling, or self-publishing, catering to aspiring authors or those interested in improving their writing skills.
  • Book club resources: Develop discussion guides, reading comprehension questions, or printable bookmarks for book clubs to enhance their reading experience.
  • Author interviews: Conduct exclusive interviews with authors and offer them as digital downloads, giving readers insights into their favorite writers' inspirations and writing processes.
  • Reading journals: Design and sell printable or fillable digital reading journals to help readers track their reading progress, take notes, and reflect on their favorite books.
  • Book-themed merchandise: Create and sell digital designs for book-themed merchandise, such as bookmarks, posters, or t-shirts, allowing readers to show off their love for books.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Book Bloggers

Selling digital products can be a great opportunity for book bloggers to monetize their platforms. There are several pros and cons to consider before diving into this venture.

One major advantage of selling digital products is the potential for passive income. Once you create and set up your digital product, such as an e-book or online course, you can continue to sell it without much additional effort. This allows you to earn money even while you focus on other aspects of your blog.

Another benefit is the flexibility and control you have over your products. You can create content that aligns with your blog's niche and target audience, ensuring that your offerings are tailored to their needs and interests. Additionally, you have the freedom to set your own prices and promotional strategies, giving you autonomy in managing your business.

However, there are also some challenges to selling digital products. One potential downside is the initial time and effort required to create high-quality products. It may take significant research, writing, or designing skills to produce content that stands out and provides value to your audience. Additionally, you'll need to invest time in marketing and promoting your products to generate sales.

How To Monetize a Book Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a book blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a book blog with an email newsletter and the pros and cons of email marketing for book bloggers.

How to Monetize a Book Blog with an Email Newsletter

Email newsletters are a great way for book bloggers to monetize their blogs. By building a loyal audience and capturing their email addresses, bloggers can use email marketing to promote products and services related to books. Here's how you can monetize your book blog with an email newsletter:

1. Build an email list: Start by creating a sign-up form on your blog, where visitors can subscribe to your newsletter. Offer an incentive, such as a free ebook or access to exclusive content, to encourage sign-ups. The larger your email list, the more potential customers you have for your monetization efforts.

2. Promote affiliate products: As a book blogger, you likely have a deep knowledge and passion for books. Leverage this expertise by becoming an affiliate for bookstores or online platforms. Include affiliate links in your newsletters, promoting books or book-related products. Earn a commission for every purchase made through your links.

3. Sell your own products: If you've written your own book or created any book-related products, an email newsletter is an ideal platform to promote and sell them. Share sneak peeks, exclusive discounts, or limited-time offers with your subscribers. Your email list can become a valuable source of sales for your own creations.

Pros and Cons of Email Marketing for Book Bloggers

Pros:

  • Direct communication: Email newsletters allow you to directly communicate with your audience, building a personal connection and fostering loyalty.
  • Targeted promotions: With an email list, you can segment your subscribers based on their interests and preferences, allowing you to send targeted promotions that are more likely to convert.
  • Cost-effective: Compared to other advertising methods, email marketing is relatively low-cost and can generate a high return on investment.

Cons:

  • Building an email list takes time: Growing your email list requires consistent effort and patience. It may take time to see significant results.
  • Compliance with anti-spam laws: When sending commercial emails, you must comply with anti-spam laws, such as including an unsubscribe option and honoring opt-out requests.
  • Competition in the inbox: Subscribers receive numerous emails every day, so standing out in a crowded inbox can be a challenge. Crafting compelling subject lines and valuable content is essential.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a book blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Book Blog With Consulting Services

Monetizing a book blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Book Bloggers

There are several pros and cons to consider when it comes to selling consulting services for book bloggers. Let's start with the pros. First and foremost, offering consulting services can be a great way to monetize your expertise and knowledge in the book blogging niche. Many bloggers have built a loyal following and have valuable insights to share, so why not capitalize on that?

Another advantage is that selling consulting services allows you to provide personalized guidance to bloggers who are looking to improve their skills or take their blog to the next level. This one-on-one interaction can be incredibly rewarding and fulfilling, as you get to witness the growth and success of your clients firsthand.

However, it's important to consider the cons as well. One potential downside is that offering consulting services can be time-consuming. It requires dedicating a significant amount of time to meeting with clients, preparing materials, and providing ongoing support. This can be challenging if you already have a busy schedule or limited availability.

Additionally, pricing your consulting services can be tricky. It's important to find a balance between offering a fair price for your expertise while also making it affordable for bloggers. Finding the right pricing strategy may take some trial and error before you find what works best for you and your clients.

Earn More Money From Your Book Blog

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Book Blog Monetization FAQs

What Is The Best Way To Make Money From Book Blogging?

If you want to build a successful book blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Book Blogging?

Absolutely! Some book blogs, like A Life In Books and Book Riot get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Book Blog?

Learning how to start a book blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Book Bloggers Get Paid?

Most book bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some book bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Book Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean book blogging isn’t fun.

As a book blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Book Blog?

It’s absolutely worth it to start a book blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in book-related industries will take you seriously.

Final Thoughts on Monetizing a Book Blog

Now that you've learned all the different ways to make money from your book blog, here's one more tip for you:

Try using multiple methods to monetize!

Diversifying your income sources is crucial for the future success of your business.

If you promote affiliate offers, use display ads, and sell your own products, you won't be overly reliant on one source of income.

So, even if Amazon decides to lower their commission rates again, your business won't be affected too much.

By adopting this multi-tiered approach and working hard, you'll be well on your way to earning what your online business truly deserves.

Why You Should Trust Our Book Blogging Content

You may be thinking, "that's all great, but what does Lasso know about book blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful book blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Book Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of book blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the book industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Book Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

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