Niche Guides / Book

How to Monetize a Book Blog and Turn a Page into Profit

Learning how to monetize a book blog properly is a crucial part of turning your passion for reading into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've mastered the basics of book blogging - now it's time to make some money!

Monetizing your book blog can be a blast, trust me.

Whether you're just starting out or already a seasoned influencer, these monetization tips will help turn your blog into a money-making machine.

Let's dive into each method and see how you can make your hobby blog into a full-time business.

Why You Can Trust Our Book Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many book blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their book blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for book bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Book Bloggers

Some different kinds of affiliate products to recommend in the book blogging niche include:

  • Books: Recommending specific books related to the blog content can earn commissions through affiliate links.
  • Book Subscriptions: Encouraging readers to sign up for book subscription services can generate affiliate income.
  • Book Accessories: Suggesting book-related accessories like bookmarks, book lights, or book stands can lead to affiliate sales.
  • Book Merchandise: Promoting merchandise related to popular books or book series can result in affiliate earnings.
  • Book Reviews: Writing reviews of books and including affiliate links to purchase them can drive sales and commissions.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the book niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for book bloggers:

  1. ThriftBooks


    Commission Rate: 4% - 6.5% Per Sale

    Cookie Duration: 7 Days

    ThriftBooks sells millions of used books at low prices. They personally assess every book's quality and offer rare, out-of-print treasures.

  2. Apple


    Commission Rate: 7% - 400% Per Sale

    Cookie Duration: 1 - 30 Days

    Earn commissions on qualifying Apple Music memberships as well as sales of movies, tv shows, books, audiobooks, and more.

  3. Audible Affiliates

    Audible Affiliates

    Commission Rate: $5 Per Trial

    Cookie Duration: 24 Hours

    Audible is Amazon’s audiobook platform and is currently the biggest player in that market. How much you get paid as an affiliate varies.

TIP: We maintain a database of the best affiliate programs. Click here to see the best book affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Book Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your book blog. If you’re ready to start making a serious affiliate income from your book site, sign up for Lasso today.

Best for Monetization
Lasso: The All-In-One WordPress Plugin for Affiliate Marketing

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Affiliate Marketing Pros and Cons for Book Bloggers

Affiliate marketing can be a great way for bloggers to monetize their content. One of the main pros is that it provides an opportunity to earn passive income by promoting products or services related to the content you already create. This can be a lucrative way to supplement your blogging income.

On the flip side, one of the cons of affiliate marketing is that it can be time-consuming to set up and manage. You'll need to research and select the right affiliate programs, create compelling content to promote the products, and track your affiliate links to ensure you're earning commissions. It's not a quick and easy way to make money.

Another potential downside is that some readers may be turned off by affiliate links in your content. It's important to disclose your affiliate relationships transparently to maintain trust with your audience. Finding the right balance between promoting products and providing valuable content can be a challenge for bloggers.

2. Display Ads

The second best way to monetize your book blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Book Blog With Display Ads

Monetizing a book blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Book Bloggers

Display ads can be a valuable source of revenue for book bloggers. They are easy to set up and can generate passive income as long as your blog receives a decent amount of traffic. However, they can sometimes disrupt the user experience and make your blog look cluttered.

On the positive side, display ads can help you monetize your blog without requiring direct involvement from you. They can also introduce your audience to new books or products that they might be interested in. But be aware that they may not always align with your blog's content or aesthetic.

Some readers may find display ads intrusive and distracting, leading them to leave your site. Additionally, ad blockers are becoming more popular, which could decrease your ad revenue. It's essential to strike a balance between monetization and user experience when using display ads on your book blog.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the book niche.

A digital product is anything you can sell on your book blog that the customer will receive via download.

  • Digital E-books: Offer digital versions of popular books in various genres for readers to purchase and download.
  • Online Courses: Create and sell online courses related to writing, publishing, or other book-related topics for aspiring authors.
  • Book-related Merchandise: Sell merchandise such as bookmarks, mugs, or tote bags featuring book quotes or designs for book lovers to enjoy.
  • Author Services: Provide services such as editing, formatting, or cover design for self-published authors looking to improve their book quality.
  • Book Subscription Boxes: Curate and sell book subscription boxes containing a selection of books and bookish items for readers to discover new favorites.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Book Bloggers

One of the main advantages of selling digital products for book bloggers is the potential for passive income. Once the product is created and set up for sale on your blog, it can continue to generate revenue without much ongoing effort on your part.

Additionally, digital products offer a great way for book bloggers to diversify their income streams. By offering ebooks, courses, or other digital products in addition to traditional affiliate marketing or sponsored content, bloggers can increase their overall revenue and reduce dependence on any one source.

On the flip side, creating and selling digital products does require an initial investment of time and effort. From writing an ebook to designing a course, there is work involved in creating a quality product that will appeal to your audience.

Another potential downside is the need to handle customer service and technical support for your digital products. This can be time-consuming and may require additional skills or resources to effectively manage any issues that arise.

How To Monetize a Book Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a book blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a book blog with an email newsletter and the pros and cons of email marketing for book bloggers.

How to Monetize a Book Blog with an Email Newsletter

If you're looking to monetize your book blog, creating an email newsletter can be a great way to engage with your audience and generate revenue. By building a list of subscribers who are interested in your content, you can promote affiliate products, sponsored content, or even your own products or services.

To start monetizing your book blog with an email newsletter, begin by offering a valuable lead magnet on your website in exchange for visitors' email addresses. This could be a free ebook, a reading list, or exclusive content related to your book reviews.

Once you have a list of subscribers, regularly send out newsletters with updates on your latest blog posts, book recommendations, and exclusive deals or promotions. Make sure to include affiliate links or sponsored content that aligns with your audience's interests to increase your chances of earning revenue.

Pros and Cons of Email Marketing for Book Bloggers

  • Pros: Email newsletters allow you to directly reach your audience, build a loyal following, and promote products or services that align with your content.
  • Cons: It can be time-consuming to create and send out newsletters regularly, and there is a risk of your emails being marked as spam if not done correctly.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a book blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Book Blog With Consulting Services

Monetizing a book blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Book Bloggers

One of the main pros of selling consulting services to book bloggers is the opportunity to share your expertise and help others succeed in their blogging endeavors. As a consultant, you can provide valuable insights, strategies, and advice based on your own experiences and knowledge in the industry.

Another advantage is the potential for a flexible schedule and the ability to work from anywhere. Consulting allows you to set your own hours and take on as many clients as you desire, giving you the freedom to manage your time and workload according to your preferences.

On the other hand, a major con of selling consulting services to book bloggers is the need to constantly stay up-to-date with industry trends and changes. It's essential to continuously educate yourself and adapt to new technologies and strategies to remain relevant and provide valuable services to your clients.

Additionally, selling consulting services may come with the challenge of finding and retaining clients in a competitive market. Building a strong reputation, networking with potential clients, and showcasing your expertise are crucial steps in attracting and maintaining a client base as a consulting service provider.

Earn More Money From Your Book Blog

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Book Blog Monetization FAQs

What Is The Best Way To Make Money From Book Blogging?

If you want to build a successful book blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Book Blogging?

Absolutely! Some book blogs, like A Life In Books and Book Riot get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Book Blog?

Learning how to start a book blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Book Bloggers Get Paid?

Most book bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some book bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Book Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean book blogging isn’t fun.

As a book blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Book Blog?

It’s absolutely worth it to start a book blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in book-related industries will take you seriously.

Final Thoughts on Monetizing a Book Blog

So now you've got the lowdown on how to make money from your book blog, here's a little extra tip for you:

Make sure to mix it up with different ways to earn cash!

Having a variety of income sources is essential for the longevity of your blog.

Don't rely solely on one method like affiliate marketing or ads.

If one source dries up, you'll still have others bringing in the dough.

By diversifying your money-making strategies and putting in the effort, you'll be well on your way to achieving success with your online book business.

Why You Should Trust Our Book Blogging Content

You may be thinking, "that's all great, but what does Lasso know about book blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful book blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Book Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of book blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the book industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Book Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

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Using a Secondary CTA Button to Improve Your Conversion Rate

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