Niche Guides / Craft

How to Monetize a Craft Blog and Create Financial Success

Learning how to monetize a craft blog properly is a crucial part of turning your passion for creating into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've finally got the hang of blogging - registering a domain, installing WordPress, and creating awesome content. Now, it's time to turn that craft blog into a money-making machine!

Trust me, monetizing your craft blog is going to be a blast!

Whether you're a newbie blogger or a seasoned crafting influencer, these killer monetization methods will help you transform your beloved hobby blog into a full-time business. Let's dive in and explore each one in detail.

Why You Can Trust Our Craft Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many craft blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their craft blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for craft bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Craft Bloggers

When it comes to the craft blogging niche, there are various affiliate products that can be recommended. Here are some of the different kinds:

  • Craft supplies: Recommending specific craft supplies like paints, brushes, yarns, fabrics, and beads can be beneficial for craft bloggers. These products can be linked to online craft stores where readers can purchase them.
  • Tools and equipment: Craft bloggers can recommend tools and equipment such as sewing machines, cutting machines, knitting needles, and crochet hooks. Including affiliate links to online retailers selling these products can generate income.
  • DIY kits: Suggesting DIY kits for various crafts like jewelry making, embroidery, or painting can be popular. These kits typically include all the necessary materials and instructions, making them convenient for readers.
  • Craft books and magazines: Craft bloggers can recommend instructional books and magazines related to different crafts. These resources provide inspiration and guidance for readers looking to expand their crafting skills.
  • Online courses: Affiliate products can include online craft courses that teach specific crafting techniques or offer comprehensive crafting programs. These courses can be valuable for readers who want to learn new skills or enhance their existing ones.
  • Craft subscription boxes: Recommending craft subscription boxes allows craft bloggers to promote monthly or quarterly boxes that contain curated craft supplies and project ideas. These boxes offer convenience and surprise for readers.

By recommending these various affiliate products, craft bloggers can provide value to their readers while also generating income through affiliate marketing.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the craft niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for craft bloggers:

  1. Etsy

    Etsy

    Commission Rate: 3.2% Per Sale

    Cookie Duration: 30 Days

    Etsy is a marketplace of handtrafted pieces and vintage treasures from sellers around the world. Get 5% commission per sale with 30-day cookies.

  2. The Knot

    The Knot

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    The Knot is the leading global family of brands that inspire, inform and celebrate communities as they move through life’s biggest milestones.

  3. DMC

    DMC

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    DMC is the global brand leader in the manufacturing of hand needlework threads with the highest quality, reliability, and consistency.

TIP: We maintain a database of the best affiliate programs. Click here to see the best crafts affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Craft Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your craft blog. If you’re ready to start making a serious affiliate income from your craft site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Craft Bloggers

Affiliate marketing can be a great opportunity for bloggers to monetize their content and earn passive income. There are several pros and cons to consider before diving into this type of marketing.

One of the major advantages of affiliate marketing is the potential to earn a commission for every sale that is made through your affiliate link. This means that you can earn money while providing valuable content to your readers. Additionally, affiliate marketing allows you to diversify your income streams and reduce your reliance on traditional advertising revenue.

However, it's important to be aware of the potential downsides of affiliate marketing. One con is that it can take time and effort to build a successful affiliate marketing strategy. It requires careful selection of affiliate programs that align with your blog's niche and audience, as well as creating high-quality content that promotes these products effectively.

Another potential drawback is the risk of damaging your credibility as a blogger. If you promote products that are of low quality or don't align with your audience's interests, your readers may lose trust in your recommendations. It's crucial to only promote products that you genuinely believe in and have personally tried or researched.

2. Display Ads

The second best way to monetize your craft blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Craft Blog With Display Ads

Monetizing a craft blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Craft Bloggers

Display ads can be a great way for craft bloggers to monetize their websites and generate income. One of the main advantages is the potential for high revenue. Display ads pay bloggers based on the number of impressions or clicks they receive, so if you have a large and engaged audience, you can earn a significant income.

Additionally, display ads are relatively easy to set up and manage. There are many ad networks and platforms available that make it simple for bloggers to integrate ads into their websites. Most of these platforms provide tools to customize the appearance and placement of ads to match the overall design of the blog.

However, there are a few downsides to consider. Display ads can sometimes be intrusive and disrupt the user experience. They can slow down the loading time of your website and make it less appealing to visitors. It's important to find a balance between monetization and maintaining a positive user experience.

Another consideration is that display ads may not be suitable for every craft blogger. If your blog focuses on a niche audience or has a specific aesthetic, the ads that are served may not align with your content or appeal to your readers. It's crucial to carefully evaluate the relevance and appropriateness of the ads being displayed on your blog.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the craft niche.

A digital product is anything you can sell on your craft blog that the customer will receive via download.

Digital products to sell on a craft blog:

  • Printable Patterns: Offer downloadable patterns for various crafts like knitting, crochet, or sewing.
  • Instructional eBooks: Create comprehensive eBooks with step-by-step instructions and tips for different craft projects.
  • Printable Coloring Pages: Design and sell printable coloring pages featuring intricate or themed designs for adults or children.
  • Digital Stickers: Create and sell digital stickers that crafters can use in their digital planners or scrapbooking projects.
  • Printable Wall Art: Design and sell printable art prints that craft enthusiasts can print and frame to decorate their homes.
  • Digital Planner Templates: Offer customizable digital planner templates that can be used with popular digital planning apps.
  • Virtual Craft Classes: Host online craft classes where participants can learn various techniques and create their own projects.
  • SVG Cut Files: Create and sell SVG files for cutting machines, allowing crafters to easily create intricate designs.
  • Digital Scrapbooking Kits: Design and sell digital kits with coordinating papers, embellishments, and templates for digital scrapbooking.
  • Printable Gift Tags: Offer printable gift tags with unique designs that crafters can print and attach to their handmade gifts.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Craft Bloggers

There are several pros and cons to consider when selling digital products as a craft blogger. One major advantage is the potential for passive income. Once you create and upload your digital products, they can be sold repeatedly without much additional effort on your part.

Another benefit is the flexibility in pricing. You have the ability to set your own prices for your digital products, which can be a great advantage if you believe your creations are worth more than what the market typically charges. Additionally, selling digital products allows you to reach a wider audience, as there are no physical shipping requirements or geographical limitations.

However, there are also some drawbacks to selling digital products. One challenge is the risk of piracy or unauthorized sharing of your products. It's important to implement security measures to protect your intellectual property and ensure that only paying customers have access to your content.

Another con is the need for consistent marketing and promotion. Unlike physical products that may attract customers through visual appeal alone, digital products require effective marketing strategies to stand out in a crowded online marketplace.

How To Monetize a Craft Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a craft blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a craft blog with an email newsletter and the pros and cons of email marketing for craft bloggers.

How to Monetize a Craft Blog

Email newsletters are a powerful tool for craft bloggers to monetize their blogs. They allow you to connect directly with your audience, build a loyal following, and promote your products or services. In this section, we will explore how you can monetize your craft blog with an email newsletter.

How to Monetize a Craft Blog with an Email Newsletter

An email newsletter is a great way to monetize your craft blog because it allows you to reach your audience directly in their inbox. Here are a few steps to get started:

  1. Build your email list: Offer a freebie or exclusive content in exchange for your readers' email addresses. This will help you grow your list and increase your reach.
  2. Segment your audience: Dividing your subscribers into different groups based on their interests and preferences will allow you to send targeted and personalized emails.
  3. Promote your products or services: Use your email newsletter to showcase your craft products, online workshops, or consulting services. Provide exclusive discounts or limited-time offers to incentivize purchases.
  4. Collaborate with others: Partner with other craft bloggers or companies in your niche to cross-promote each other's products or services in your newsletters. This can help expand your reach and attract new customers.

Pros and Cons of Email Marketing for Craft Bloggers

Pros:

  • Direct communication: Email newsletters allow you to directly communicate with your audience, building a stronger relationship and increasing trust.
  • Targeted promotions: With segmented lists, you can tailor your promotions to specific groups, increasing the chances of conversion.
  • Increased sales: By promoting your products or services through email newsletters, you have the potential to generate more sales and revenue.
  • Brand recognition: Consistently sending valuable content and promotions to your subscribers helps establish your brand as an authority in the craft niche.

Cons:

  • Time-consuming: Creating and sending engaging newsletters can be time-consuming, especially if you have a large subscriber list.
  • Email deliverability: There is a chance that your newsletters might end up in spam folders or not be delivered at all, affecting your reach and engagement.
  • Unsubscribers: Some subscribers may choose to unsubscribe from your emails, which can decrease your overall reach and potential sales.
  • Compliance with regulations: It is important to comply with email marketing regulations, such as obtaining consent from subscribers and providing an easy way to unsubscribe.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a craft blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Craft Blog With Consulting Services

Monetizing a craft blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Craft Bloggers

Selling consulting services can be a great opportunity for craft bloggers to monetize their skills and knowledge. However, it is important to consider both the pros and cons before diving into this venture.

One major advantage of selling consulting services is the potential for increased income. Craft bloggers can leverage their expertise to offer personalized advice and guidance to their audience, helping them achieve their crafting goals. This can lead to higher earnings compared to relying solely on ad revenue or sponsored content.

Another benefit is the opportunity for professional growth. By offering consulting services, craft bloggers can expand their skills and knowledge in their niche. They will have to stay updated on the latest trends and techniques, which can enhance their credibility and reputation as experts in their field.

However, it is important to consider the potential challenges. Selling consulting services requires time and effort to market and promote oneself, which can be demanding for craft bloggers already managing their blog and other commitments. Additionally, there may be instances where clients have unrealistic expectations or are difficult to work with, requiring effective communication and problem-solving skills.

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Craft Blog Monetization FAQs

What Is The Best Way To Make Money From Craft Blogging?

If you want to build a successful craft blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Craft Blogging?

Absolutely! Some craft blogs, like DIY Candy and Ceramic School get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Craft Blog?

Learning how to start a craft blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Craft Bloggers Get Paid?

Most craft bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some craft bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Craft Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean craft blogging isn’t fun.

As a craft blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Craft Blog?

It’s absolutely worth it to start a craft blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in craft-related industries will take you seriously.

Final Thoughts on Monetizing a Craft Blog

So now you know all the different ways you can make money from your craft blog, step-by-step. But here's an extra tip for you:

Try using different ways to make money!

Having multiple sources of income is the best way to protect your business's future.

If you promote affiliate offers, use display ads, and sell your own products, it won't be a disaster if Amazon lowers its commission rates again.

With this multi-tiered approach, hard work, and careful planning, you'll be on the fast track to earning what your online business deserves.

Why You Should Trust Our Craft Blogging Content

You may be thinking, "that's all great, but what does Lasso know about craft blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful craft blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Craft Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of craft blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the craft industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Craft Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

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