Niche Guides / Craft

How to Monetize a Craft Blog and Create Financial Success

Learning how to monetize a craft blog properly is a crucial part of turning your passion for creating into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've mastered the basics of blogging - domain registration, WordPress, content creation. Now, it's time to make some money from your craft blog!

Trust me, monetizing your craft blog is going to be a blast!

Whether you're just starting out or already a craft influencer, these monetization methods will help you turn your hobby blog into a profitable business. Let's dive into each one!

Why You Can Trust Our Craft Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many craft blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their craft blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for craft bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Craft Bloggers

When it comes to affiliate products in the craft blogging niche, there are a variety of options to recommend to your audience:

  • Craft Supplies: Recommend tools, materials, and supplies that your audience can use to create their own crafts.
  • DIY Kits: Suggest DIY kits that include all the materials and instructions needed to create a specific craft project.
  • Craft Books: Recommend books that provide inspiration, tutorials, and ideas for craft projects.
  • Online Courses: Promote online courses that teach specific crafting techniques or skills.
  • Handmade Products: Partner with artisans or small businesses to promote their handmade products within your niche.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the craft niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for craft bloggers:

  1. Etsy

    Etsy

    Commission Rate: 3.2% Per Sale

    Cookie Duration: 30 Days

    Etsy is a marketplace of handtrafted pieces and vintage treasures from sellers around the world. Get 5% commission per sale with 30-day cookies.

  2. The Knot

    The Knot

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    The Knot is the leading global family of brands that inspire, inform and celebrate communities as they move through life’s biggest milestones.

  3. DMC

    DMC

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    DMC is the global brand leader in the manufacturing of hand needlework threads with the highest quality, reliability, and consistency.

TIP: We maintain a database of the best affiliate programs. Click here to see the best crafts affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Craft Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your craft blog. If you’re ready to start making a serious affiliate income from your craft site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Craft Bloggers

Affiliate marketing can be a great way for bloggers to monetize their content. By promoting products or services through affiliate links, bloggers can earn a commission for every sale or lead generated. This can provide a passive income stream for bloggers who have built a loyal audience.

On the flip side, affiliate marketing can sometimes come across as too salesy or promotional, which may turn off some readers. It's important for bloggers to strike a balance between promoting products and providing valuable content to their audience. Additionally, bloggers need to be transparent about their affiliate relationships to maintain trust with their audience.

Another challenge of affiliate marketing for bloggers is finding relevant products or services to promote that align with their niche. It can take time to research and test different affiliate programs to find the right fit. However, once bloggers find the right partnerships, they can potentially earn a steady income through affiliate marketing.

2. Display Ads

The second best way to monetize your craft blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Craft Blog With Display Ads

Monetizing a craft blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Craft Bloggers

Display ads can be a great way for craft bloggers to monetize their websites. These ads are easy to set up and can generate passive income for bloggers. However, they can sometimes clutter the design of a website and affect user experience.

On the positive side, display ads can help craft bloggers reach a wider audience and increase their visibility. They can also provide a steady stream of revenue if placed strategically on the website. However, it's essential to be selective about the ads displayed to maintain the blog's credibility and relevance to the audience.

One disadvantage of display ads for craft bloggers is that they may slow down the website's loading speed, affecting user engagement. Additionally, some visitors may find ads intrusive or distracting, leading to a negative experience on the blog. It's crucial to balance the placement and frequency of ads to ensure they complement the content without overshadowing it.

In conclusion, while display ads offer craft bloggers a way to earn income and expand their reach, it's essential to carefully consider the pros and cons before implementing them on the website. By finding the right balance and focusing on user experience, bloggers can effectively leverage display ads to benefit their craft blogs.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the craft niche.

A digital product is anything you can sell on your craft blog that the customer will receive via download.

  • Printable Art: Offer digital downloads of original artwork for customers to print and frame at home.
  • Pattern Templates: Create and sell digital patterns for sewing, knitting, or other crafting projects.
  • Recipe E-books: Compile your favorite recipes into an e-book format for customers to purchase and download.
  • DIY Instruction Guides: Provide step-by-step instructions with photos for crafting projects that customers can purchase and download.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Craft Bloggers

One of the main advantages of selling digital products for craft bloggers is the potential for passive income. Once the product is created and listed for sale, it can generate revenue without much ongoing effort. This can be a great way to monetize your blog and create a steady stream of income.

Additionally, digital products have no inventory or shipping costs, making them a low-risk option for bloggers. This means you can offer a wider range of products without the overhead costs associated with physical goods. It also allows you to reach a global audience without the constraints of shipping limitations.

On the flip side, selling digital products may require some technical know-how to set up and maintain a digital storefront. This can be a barrier for some bloggers who are not comfortable with technology. It's important to weigh the time and effort required to create and market digital products against the potential income they can generate.

Lastly, digital products can be easily duplicated or shared without permission, leading to potential copyright infringement. It's essential to take steps to protect your digital products and ensure that customers are purchasing legitimate copies. This may involve using secure download links or digital rights management tools.

How To Monetize a Craft Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a craft blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a craft blog with an email newsletter and the pros and cons of email marketing for craft bloggers.

How to Monetize a Craft Blog with an Email Newsletter

If you have a craft blog, one effective way to monetize it is by using an email newsletter. By building a list of subscribers who are interested in your crafts, you can promote your products, services, or affiliate products directly to them through email.

Start by creating valuable content on your blog that will attract readers to sign up for your newsletter. Offer incentives such as free craft patterns, exclusive tutorials, or discounts on products for subscribers.

Once you have a list of subscribers, regularly send out engaging emails that showcase your latest projects, products, or promotions. Make sure to include call-to-action buttons or links to drive traffic to your blog or online store.

Pros and Cons of Email Marketing for Craft Bloggers

  • Pros: Building a loyal audience: Email newsletters help you connect with your readers on a more personal level, building trust and loyalty among your audience.
  • Cons: Time-consuming: Creating engaging content for your newsletters and managing your email list can be time-consuming, especially if you have a small team or work on your blog alone.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a craft blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Craft Blog With Consulting Services

Monetizing a craft blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Craft Bloggers

One of the main advantages of selling consulting services to craft bloggers is the ability to share your expertise and help others succeed in their craft business. By offering consulting services, you can provide personalized advice and guidance tailored to the specific needs of each blogger, helping them grow and improve their skills.

Consulting services also allow you to build strong relationships with your clients, leading to repeat business and referrals. As you work closely with craft bloggers, you can establish trust and credibility, making them more likely to seek your services in the future and recommend you to others in the industry.

On the flip side, selling consulting services can be time-consuming and require a significant investment of your time and energy. Working one-on-one with clients means dedicating hours to meetings, emails, and follow-up work, which can take away from other aspects of your business or personal life.

Additionally, selling consulting services may require you to constantly stay up-to-date on the latest trends and developments in the craft industry to provide valuable and relevant advice to your clients. This means investing in continuous education and research to ensure you are offering the best possible service to craft bloggers.

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Craft Blog Monetization FAQs

What Is The Best Way To Make Money From Craft Blogging?

If you want to build a successful craft blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Craft Blogging?

Absolutely! Some craft blogs, like DIY Candy and Ceramic School get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Craft Blog?

Learning how to start a craft blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Craft Bloggers Get Paid?

Most craft bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some craft bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Craft Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean craft blogging isn’t fun.

As a craft blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Craft Blog?

It’s absolutely worth it to start a craft blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in craft-related industries will take you seriously.

Final Thoughts on Monetizing a Craft Blog

So, now you've got all the tips for making money from your craft blog. But here's a little bonus advice: use more than one way to make money!

Having income from different sources is the key to keeping your business safe in case one stream dries up.

If you mix affiliate marketing, ads, and selling your own stuff, you'll be set even if one method takes a hit.

By working hard, planning well, and using a variety of strategies, your online business will get the success it deserves.

Why You Should Trust Our Craft Blogging Content

You may be thinking, "that's all great, but what does Lasso know about craft blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful craft blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Craft Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of craft blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the craft industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Craft Blog

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