Niche Guides / Finance

How to Monetize a Finance Blog and Build an Investment

Learning how to monetize a finance blog properly is a crucial part of turning your passion for dollars into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've got your finance blog up and running, now it's time to make some money from it!

Learning how to monetize a finance blog is where the real fun begins.

Whether you're just starting out or already an established finance influencer, these monetization methods will help you turn your blog into a full-time business.

Let's dive into each method and see how you can start making some serious cash from your blog.

Why You Can Trust Our Finance Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many finance blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their finance blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for finance bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Finance Bloggers

Here are some different kinds of affiliate products to recommend in the finance blogging niche:

  • Credit card offers: Promoting credit card offers can be a lucrative way to earn commissions through affiliate marketing. Be sure to disclose any affiliate relationships to your audience.
  • Personal finance apps: Recommending personal finance apps can help your audience manage their money better and potentially earn you commissions for referrals.
  • Investment platforms: Affiliate programs for investment platforms can be a great way to earn passive income by referring your audience to reputable investment services.
  • Online courses or workshops: Promoting online courses or workshops related to finance can provide value to your audience while earning you affiliate commissions.
  • Financial books: Recommending financial books can help your readers expand their knowledge on personal finance topics while earning you commissions through affiliate links.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the finance niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for finance bloggers:

  1. Vantage


    Commission Rate: Up to $800 CPA

    Cookie Duration: 30 Days

    Vantage is a global, multi-asset broker offering a robust and efficient service for trading CFDs on Forex, Commodities, Indices, Shares, and Cryptocurrencies. Vantage has a reputation for delivering high standards of trading to clients by providing a trusted trading ecosystem.

  2. QuickBooks


    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    QuickBooks is an accounting software package developed and marketed by the company Intuit. Earn a referral fee by selling QuickBooks software!

  3. Xero


    Commission Rate: 10% Per Sale

    Cookie Duration: Unknown

    Xero is online accounting software that connects you to all things business: accountants, bookkeepers, banks, enterprise & apps.

TIP: We maintain a database of the best affiliate programs. Click here to see the best financial affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Finance Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your finance blog. If you’re ready to start making a serious affiliate income from your finance site, sign up for Lasso today.

Best for Monetization
Lasso: The All-In-One WordPress Plugin for Affiliate Marketing

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Affiliate Marketing Pros and Cons for Finance Bloggers

Affiliate marketing can be a lucrative opportunity for finance bloggers to monetize their content. By partnering with reputable companies and promoting relevant products or services, bloggers can earn passive income through affiliate commissions.

However, there are some drawbacks to affiliate marketing that finance bloggers should be aware of. One downside is the potential for conflicts of interest if bloggers promote products solely for financial gain, rather than providing unbiased and helpful recommendations to their audience.

Additionally, the success of affiliate marketing campaigns can be unpredictable, as it often depends on factors like traffic volume, conversion rates, and the quality of the products being promoted. This means that bloggers may not always see a direct correlation between their efforts and their earnings.

Overall, affiliate marketing can be a valuable revenue stream for finance bloggers, but it's essential to approach it with transparency, integrity, and a focus on providing genuine value to readers.

2. Display Ads

The second best way to monetize your finance blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Finance Blog With Display Ads

Monetizing a finance blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Finance Bloggers

Display ads can be a valuable source of revenue for finance bloggers. They are easy to set up and can generate passive income as long as you have a steady flow of traffic to your blog. Additionally, display ads can help you monetize your content without requiring your readers to make any purchases.

On the other hand, display ads can sometimes be intrusive and disrupt the user experience on your blog. They may slow down your site's loading speed, leading to a higher bounce rate. Additionally, some finance bloggers may find that display ads don't align with their brand or values, and may choose to explore other monetization options instead.

When deciding whether to incorporate display ads into your finance blog, consider your audience's preferences and your overall goals. Experiment with different ad formats and placements to find what works best for your blog. Remember to strike a balance between earning revenue and maintaining a positive user experience to keep your readers engaged and coming back for more.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the finance niche.

A digital product is anything you can sell on your finance blog that the customer will receive via download.

Here are some digital products to sell on a finance blog:

  • Online Courses: Offer in-depth courses on topics like budgeting, investing, or retirement planning.
  • Ebooks: Provide downloadable guides on financial topics for readers to learn at their own pace.
  • Financial Templates: Sell customizable templates for budgeting, tracking expenses, or managing investments.
  • Webinars: Host live or recorded webinars on current financial trends or specific money management strategies.
  • Investment Tools: Offer digital tools such as calculators or software to help users analyze investments or plan for the future.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Finance Bloggers

One major advantage of selling digital products for finance bloggers is the potential for passive income. Once the product is created and set up for sale, bloggers can continue to earn money from it without much ongoing effort. This can provide a steady stream of revenue and financial stability.

Additionally, digital products can be a great way for finance bloggers to showcase their expertise and provide value to their audience. Creating ebooks, courses, or tools can help establish credibility and build a loyal following of readers who are willing to invest in their knowledge and expertise.

On the flip side, selling digital products can require significant upfront time and effort to create high-quality content that resonates with the target audience. It's important for finance bloggers to research market demand, create valuable products, and invest in marketing strategies to ensure successful sales.

Another challenge of selling digital products is the need to stay updated with industry trends and constantly innovate to offer fresh and relevant products to customers. This can require ongoing research, development, and optimization to keep up with competition and meet the evolving needs of the audience.

How To Monetize a Finance Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a finance blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a finance blog with an email newsletter and the pros and cons of email marketing for finance bloggers.

How to Monetize a Finance Blog with an Email Newsletter

If you're a finance blogger looking to monetize your blog, one effective method is through an email newsletter. By building a subscriber list, you can engage directly with your audience and provide exclusive content that drives traffic back to your blog.

To monetize your finance blog with an email newsletter, you can include sponsored content, affiliate links, or promote your own products or services. Make sure to provide value to your subscribers to keep them engaged and interested in what you have to offer.

Consider offering premium content or special discounts to your email subscribers to incentivize them to stay subscribed and continue opening your emails. By nurturing these relationships, you can turn your finance blog into a profitable venture.

Pros and Cons of Email Marketing for Finance Bloggers

  • Pros: Building a loyal audience, direct communication with subscribers, potential for high conversion rates
  • Cons: Need for consistent content creation, potential for unsubscribes or spam complaints, challenges with deliverability

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a finance blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Finance Blog With Consulting Services

Monetizing a finance blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Finance Bloggers

One of the main pros of selling consulting services for finance bloggers is the potential for high earnings. Many finance bloggers are willing to invest in expert advice to improve their content and grow their audience, making this a lucrative niche.

Additionally, working with finance bloggers allows consultants to build strong relationships within the industry. This can lead to referrals and repeat business, creating a network of clients who trust your expertise and are willing to pay for your services.

On the flip side, selling consulting services to finance bloggers can be challenging due to the competitive nature of the industry. It's important to differentiate yourself from other consultants and prove your value to potential clients to stand out in a crowded market.

Furthermore, working with finance bloggers may require a deep understanding of the niche and staying up-to-date on industry trends. This can be time-consuming and demanding, but it's essential for providing valuable and relevant advice to your clients.

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Finance Blog Monetization FAQs

What Is The Best Way To Make Money From Finance Blogging?

If you want to build a successful finance blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Finance Blogging?

Absolutely! Some finance blogs, like Money Crashers and Get Rich Slowly get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Finance Blog?

Learning how to start a finance blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Finance Bloggers Get Paid?

Most finance bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some finance bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Finance Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean finance blogging isn’t fun.

As a finance blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Finance Blog?

It’s absolutely worth it to start a finance blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in finance-related industries will take you seriously.

Final Thoughts on Monetizing a Finance Blog

So, now you've got the lowdown on how to make money from your finance blog. But wait, I've got one more tip for you:

Don't put all your eggs in one basket! By using different monetization methods like affiliate offers, display ads, and selling your own products, you can safeguard your blog's future.

So, if one source of income takes a hit, your business won't go belly up. With this strategy, some elbow grease, and smart planning, you'll soon be raking in the profits your online biz deserves.

Why You Should Trust Our Finance Blogging Content

You may be thinking, "that's all great, but what does Lasso know about finance blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful finance blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Finance Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of finance blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the finance industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Finance Blog

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