Niche Guides / Finance

How to Monetize a Finance Blog and Build an Investment

Learning how to monetize a finance blog properly is a crucial part of turning your passion for dollars into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've got your finance blog up and running. Congrats! But now, it's time to make some money from it.

Trust me, monetizing your finance blog can be a blast!

Whether you're a newbie or a seasoned finance influencer, these methods will turn your blog into a full-time business.

Let's dive into each method and see how you can start cashing in.

Why You Can Trust Our Finance Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many finance blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their finance blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for finance bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Finance Bloggers

When it comes to recommending affiliate products in the finance blogging niche, there are several options available. Here are some of the different kinds of affiliate products you can recommend:

  • Online investment platforms: These platforms allow users to invest in stocks, bonds, or other assets online. They often offer commission for referring new users.
  • Financial education courses: Recommending online courses that teach personal finance, investing, or other financial topics can be a great way to earn affiliate commissions.
  • Personal finance software: Software that helps users manage their finances, budget, or track expenses can be a valuable recommendation for readers.
  • Credit card offers: Many credit card companies offer affiliate programs, allowing you to earn a commission when someone signs up for a new credit card through your referral link.
  • Insurance providers: Recommending reputable insurance providers can be beneficial, as many people are looking for reliable coverage.
  • Loan comparison websites: Helping readers find the best loan options by referring them to comparison websites can be a helpful recommendation.

These are just a few examples of the different kinds of affiliate products you can recommend in the finance blogging niche. Remember to choose products that align with your audience's needs and provide value to them.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the finance niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for finance bloggers:

  1. Vantage


    Commission Rate: Up to $800 CPA

    Cookie Duration: 30 Days

    Vantage is a global, multi-asset broker offering a robust and efficient service for trading CFDs on Forex, Commodities, Indices, Shares, and Cryptocurrencies. Vantage has a reputation for delivering high standards of trading to clients by providing a trusted trading ecosystem.

  2. QuickBooks


    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    QuickBooks is an accounting software package developed and marketed by the company Intuit. Earn a referral fee by selling QuickBooks software!

  3. Xero


    Commission Rate: 10% Per Sale

    Cookie Duration: Unknown

    Xero is online accounting software that connects you to all things business: accountants, bookkeepers, banks, enterprise & apps.

TIP: We maintain a database of the best affiliate programs. Click here to see the best financial affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Finance Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your finance blog. If you’re ready to start making a serious affiliate income from your finance site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Finance Bloggers

Affiliate marketing can be a lucrative avenue for finance bloggers to explore. It offers a way to monetize their blog and earn passive income through commissions. However, like any other strategy, it has its pros and cons.

One of the major advantages of affiliate marketing for finance bloggers is the potential for high earnings. By promoting products or services relevant to their niche, bloggers can earn a percentage of the sales generated through their affiliate links. This can significantly boost their income without requiring them to create their own products.

Another benefit is the flexibility it provides. Finance bloggers can choose products or services that align with their brand and audience, ensuring that the promotions are genuine and valuable. Additionally, they have the freedom to promote multiple affiliate programs, diversifying their income sources and reducing reliance on a single revenue stream.

However, it's important to consider the cons as well. One drawback of affiliate marketing is the potential for conflicts of interest. Bloggers must ensure that their recommendations are unbiased and not solely driven by the desire for commissions. Transparency and integrity are crucial to maintain trust with their audience.

2. Display Ads

The second best way to monetize your finance blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Finance Blog With Display Ads

Monetizing a finance blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Finance Bloggers

Display ads can be a valuable tool for finance bloggers looking to monetize their websites. They offer the opportunity to earn passive income by displaying advertisements relevant to your audience. However, it's important to weigh the pros and cons before implementing display ads on your blog.

One major advantage of display ads is the potential for high revenue. If your blog attracts a large number of visitors, you can earn a significant income from ad impressions and clicks. Additionally, display ads allow you to diversify your income streams, reducing reliance on other monetization methods.

On the other hand, display ads can negatively impact user experience. Ads may distract readers from your content or slow down page loading times, leading to a higher bounce rate. It's crucial to find a balance between ad placement and user experience, ensuring that your content remains the main focus while still generating revenue.

Lastly, it's essential to consider the relevance of the ads displayed on your blog. If the ads are not aligned with your audience's interests or are misleading in any way, it can undermine your credibility as a finance blogger. Take the time to review and approve ads to maintain the trust of your readers.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the finance niche.

A digital product is anything you can sell on your finance blog that the customer will receive via download.

Digital products to sell on a finance blog:

  • E-books: Comprehensive guides on personal finance, investing, or budgeting.
  • Online courses: Interactive lessons on topics like stock market investing or financial planning.
  • Financial templates: Excel spreadsheets or budgeting templates to help users manage their finances.
  • Financial calculators: Tools that assist in calculating loan payments, interest rates, or retirement savings.
  • Investment guides: In-depth reports on various investment opportunities or strategies.
  • Stock market analysis reports: Research reports analyzing specific stocks or sectors for informed investment decisions.
  • Podcasts or audio courses: Audio content covering financial topics for on-the-go learning.
  • Printable financial planners: Printable worksheets or planners to help users organize their financial goals and track progress.
  • Membership access: Exclusive content, webinars, or discussion forums for subscribers to gain deeper financial knowledge.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Finance Bloggers

There are several pros and cons to consider when it comes to selling digital products as a finance blogger. Let's start with the pros.

One major advantage is the potential for passive income. By creating and selling digital products, you can generate revenue even while you sleep. Once the initial work is done, such as creating an ebook or an online course, you can continue to sell it without much additional effort.

Another benefit is the scalability of digital products. Unlike physical products, there are no inventory or shipping costs involved. This means you can reach a larger audience and sell to customers worldwide without worrying about storage or shipping logistics.

However, there are also some cons to selling digital products. One challenge is the initial investment of time and effort required to create high-quality products. It takes time to research, write, design, and market your products effectively. Additionally, there is competition in the digital marketplace, so it's important to differentiate yourself and create unique and valuable offerings.

How To Monetize a Finance Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a finance blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a finance blog with an email newsletter and the pros and cons of email marketing for finance bloggers.

How to Monetize a Finance Blog with an Email Newsletter

One effective way to monetize a finance blog is by leveraging the power of an email newsletter. By building a strong subscriber base, you can establish a direct line of communication with your audience and create opportunities for generating income. Here are a few steps to help you monetize your finance blog with an email newsletter:

1. Build a targeted subscriber list: Start by offering valuable content upgrades or lead magnets that are specifically relevant to your finance niche. This could be a free eBook, a checklist, or a financial planning template. Create opt-in forms on your blog to capture email addresses and encourage visitors to subscribe to your newsletter.

2. Provide exclusive content: To incentivize your subscribers, offer exclusive content that they can only access through your newsletter. This could include in-depth analysis, expert interviews, or insider tips on finance topics. By providing unique and valuable content, you can encourage readers to remain subscribed and potentially attract new subscribers through word-of-mouth.

3. Monetize through sponsored content and affiliate marketing: Once you have a substantial subscriber base, you can start monetizing your email newsletter through sponsored content and affiliate marketing. Collaborate with relevant brands or financial institutions to promote their products or services to your audience. Additionally, include affiliate links in your newsletters for financial products or services that you genuinely recommend. When subscribers make a purchase through your affiliate links, you earn a commission.

Pros and Cons of Email Marketing for Finance Bloggers


  • Direct communication: Email newsletters allow you to establish a direct line of communication with your audience, enabling you to build a stronger connection and trust.
  • Targeted marketing: With an email newsletter, you can segment your subscribers based on their interests, financial goals, or demographics. This allows you to deliver personalized content and offers that are highly relevant to each subscriber.
  • Higher conversion rates: Compared to other marketing channels, email marketing often yields higher conversion rates. Subscribers who willingly join your newsletter are already interested in your content, making them more likely to engage with sponsored content or make purchases through affiliate links.


  • Building a subscriber list takes time: Growing a substantial and engaged subscriber base requires time, effort, and consistent content creation. It may take time to see significant results from your email marketing efforts.
  • Compliance with regulations: Finance bloggers need to be aware of and comply with various email marketing regulations, such as anti-spam laws and data protection regulations like GDPR. It's important to understand and follow these rules to avoid legal issues.
  • Competition for attention: Subscribers' inboxes are often flooded with emails, making it challenging to stand out from the crowd. Crafting compelling subject lines and delivering valuable content is crucial to capturing and maintaining subscribers' attention.

By effectively utilizing email newsletters, finance bloggers can establish a direct connection with their audience, provide exclusive content, and monetize their blogs through sponsored content and affiliate marketing. However, it's essential to be patient in growing your subscriber list, comply with regulations, and find creative ways to capture and retain subscribers' attention in a crowded inbox.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a finance blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Finance Blog With Consulting Services

Monetizing a finance blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Finance Bloggers

There are several pros and cons to consider when it comes to selling consulting services for finance bloggers. One of the main advantages is the potential to generate a steady income stream. By offering consulting services, bloggers can leverage their expertise and knowledge to provide valuable guidance to their audience while also earning money.

Another benefit of selling consulting services is the opportunity to build a strong reputation in the finance industry. By consistently delivering high-quality, personalized advice, bloggers can establish themselves as trusted experts in their field. This can lead to increased visibility, more speaking engagements, and even potential partnerships with other finance professionals.

However, there are also challenges to selling consulting services. One of the main drawbacks is the time and effort required to provide one-on-one guidance to clients. Consulting services can be demanding, requiring bloggers to dedicate a significant amount of time to each client's needs, which can limit their ability to scale their business.

Additionally, selling consulting services may require additional skills and qualifications. While bloggers may be knowledgeable in finance, they may need to acquire additional expertise or certifications to offer consulting services. This can involve investing time and resources into further education and training.

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Finance Blog Monetization FAQs

What Is The Best Way To Make Money From Finance Blogging?

If you want to build a successful finance blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Finance Blogging?

Absolutely! Some finance blogs, like Money Crashers and Get Rich Slowly get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Finance Blog?

Learning how to start a finance blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Finance Bloggers Get Paid?

Most finance bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some finance bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Finance Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean finance blogging isn’t fun.

As a finance blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Finance Blog?

It’s absolutely worth it to start a finance blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in finance-related industries will take you seriously.

Final Thoughts on Monetizing a Finance Blog

Now that you know all the different ways you can make money with your finance blog, here's one more tip:

Try using multiple ways to make money!

Having different income sources is the best way to protect your business's future.

If you promote affiliate offers, use display ads, and sell your own products, you won't be in trouble if Amazon lowers its commission rates again.

By using this multi-tiered approach, working hard, and planning carefully, you'll be on the fast track to earning what your online business deserves.

Why You Should Trust Our Finance Blogging Content

You may be thinking, "that's all great, but what does Lasso know about finance blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful finance blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Finance Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of finance blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the finance industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Finance Blog

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