Niche Guides / Music

How to Monetize a Music Blog and Harmonize with Hard Cash

Learning how to monetize a musicblog properly is a crucial part of turning your passion for music into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've got your music blog up and running, now it's time to make some money!

Forget about the technical stuff, let's focus on how to turn your passion for music into a profitable business.

Whether you're just starting out or you're already a music influencer, these monetization methods will help you take your blog to the next level.

Get ready to have some serious fun while making money doing what you love!

Why You Can Trust Our Music Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many music blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their music blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for music bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Music Bloggers

When it comes to recommending affiliate products in the music blogging niche, there are several options to consider:

  • Musical Instruments: Recommend high-quality instruments such as guitars, keyboards, or drum sets for music enthusiasts looking to start or improve their skills.
  • Music Production Software: Suggest software programs for recording, editing, and producing music for those interested in creating their own tracks.
  • Headphones and Speakers: Promote top-notch headphones and speakers for music lovers who want to enjoy their favorite tunes with excellent sound quality.
  • Concert Tickets: Share links to websites selling tickets for upcoming concerts or music festivals for fans looking to attend live events.
  • Merchandise: Recommend official merchandise from popular music artists or bands for fans who want to show their support.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the music niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for music bloggers:

  1. StubHub

    StubHub

    Commission Rate: 9% Per Sale

    Cookie Duration: 30 Days

    StubHub is a very well-known event ticket marketplace, and that leverage helps to encourage your audience to click on your affiliate links.

  2. Apple

    Apple

    Commission Rate: 7% - 400% Per Sale

    Cookie Duration: 1 - 30 Days

    Earn commissions on qualifying Apple Music memberships as well as sales of movies, tv shows, books, audiobooks, and more.

  3. zZounds

    zZounds

    Commission Rate: 6% Per Sale

    Cookie Duration: 45 Days

    With zZounds, you get More for your Music: the lowest prices AND the best service in the musical instrument and equipment business. Period.

TIP: We maintain a database of the best affiliate programs. Click here to see the best music affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Music Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your music blog. If you’re ready to start making a serious affiliate income from your music site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Music Bloggers

Affiliate marketing can be a great way for music bloggers to monetize their content. By partnering with relevant brands and promoting their products or services, bloggers can earn a commission for every sale or referral they generate.

One of the main advantages of affiliate marketing for music bloggers is the potential for passive income. Once you set up your affiliate links and promote them on your blog, you can continue to earn commissions on sales that occur days, weeks, or even months later.

However, it's important to disclose your affiliate relationships transparently to your audience to maintain trust. Some bloggers may also find it challenging to strike the right balance between promoting affiliate products and providing valuable content to their readers.

Overall, affiliate marketing can be a valuable revenue stream for music bloggers, but it's essential to approach it thoughtfully and ethically to ensure a positive experience for both you and your audience.

2. Display Ads

The second best way to monetize your music blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Music Blog With Display Ads

Monetizing a music blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Music Bloggers

Display ads can be a valuable source of revenue for music bloggers, as they provide a way to monetize their content without requiring direct payment from readers. These ads are typically easy to set up and can generate passive income over time.

However, one major drawback of display ads is that they can be intrusive and detract from the user experience on a blog. Readers may find them annoying or distracting, leading to decreased engagement and potentially driving them away from the site.

Additionally, the revenue generated from display ads can vary widely depending on factors such as website traffic, ad placement, and ad relevance. It may take time to build up a significant income stream from these ads, and some bloggers may find the returns to be insufficient for the effort required.

Ultimately, music bloggers should carefully weigh the pros and cons of display ads before incorporating them into their monetization strategy. While they can provide a valuable source of revenue, bloggers should also consider the impact on user experience and whether the potential income justifies any drawbacks.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the music niche.

A digital product is anything you can sell on your music blog that the customer will receive via download.

  • Digital Music Downloads: Offer high-quality MP3 downloads of music tracks from independent artists or exclusive remixes.
  • Online Music Courses: Provide access to online courses or tutorials on music production, songwriting, or instrument lessons.
  • Merchandise: Sell branded merchandise such as t-shirts, hats, or stickers featuring your blog's logo or music-related designs.
  • Exclusive Interviews: Offer premium access to video or audio interviews with musicians or industry professionals.
  • Virtual Concert Tickets: Sell tickets to virtual concerts or live stream events featuring emerging or established artists.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Music Bloggers

One of the main advantages of selling digital products for music bloggers is the potential for passive income. Once you create and upload your digital products, such as music tutorials or sample packs, they can be sold repeatedly without much additional effort on your part.

Another pro is the ability to reach a global audience. Digital products can be easily accessed and purchased by people from all around the world, allowing you to expand your reach far beyond your local community.

On the other hand, a downside of selling digital products is the need to constantly create new and high-quality content to stay competitive. This can be time-consuming and require a lot of effort to ensure that your products continue to sell well.

Additionally, there is the challenge of dealing with piracy and unauthorized distribution of your digital products. This can result in lost revenue and potential damage to your brand reputation if not properly addressed.

How To Monetize a Music Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a music blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a music blog with an email newsletter and the pros and cons of email marketing for music bloggers.

How to Monetize a Music Blog with an Email Newsletter

If you're looking to monetize your music blog, an email newsletter can be a great tool to help you connect with your audience and generate revenue. By building a list of loyal subscribers, you can promote products, services, and events related to music that your readers may be interested in.

To start monetizing your music blog with an email newsletter, you can offer exclusive content, such as interviews with musicians, behind-the-scenes stories, or early access to concert tickets, in exchange for signing up. You can also partner with music-related brands to promote their products to your subscribers for a fee.

Make sure to regularly engage with your email subscribers by sending out newsletters with valuable content and promotions. By building a strong relationship with your audience, you can increase the likelihood of them supporting your blog monetarily.

Pros and Cons of Email Marketing for Music Bloggers

  • Pros: Email newsletters allow you to directly reach your audience and build a loyal fan base that is more likely to support your blog monetarily.
  • Cons: Managing an email newsletter can be time-consuming and requires consistent effort to keep subscribers engaged.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a music blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Music Blog With Consulting Services

Monetizing a music blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Music Bloggers

One of the main advantages of selling consulting services to music bloggers is the opportunity to share your expertise and knowledge with others in the industry. By offering your insights and advice, you can help bloggers improve their content, grow their audience, and ultimately achieve their goals.

Additionally, selling consulting services can be a lucrative source of income for music bloggers. Many bloggers are willing to invest in professional guidance to take their blog to the next level, making consulting a valuable service to offer.

On the other hand, a potential downside of selling consulting services is the time and effort required to work with clients. Consulting can be demanding, requiring you to dedicate significant time and energy to each client to ensure their needs are met.

Furthermore, selling consulting services may also require you to constantly stay updated on industry trends and best practices to provide valuable and relevant advice to your clients. This ongoing learning process can be time-consuming but is essential to maintaining your credibility as a consultant.

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Music Blog Monetization FAQs

What Is The Best Way To Make Money From Music Blogging?

If you want to build a successful music blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Music Blogging?

Absolutely! Some music blogs, like Rolling Stone and Consequence get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Music Blog?

Learning how to start a music blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Music Bloggers Get Paid?

Most music bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some music bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Music Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean music blogging isn’t fun.

As a music blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Music Blog?

It’s absolutely worth it to start a music blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in music-related industries will take you seriously.

Final Thoughts on Monetizing a Music Blog

So, now that you've got the lowdown on how to make money from your music blog, here's a little extra tip for you:

Don't put all your eggs in one basket!

By using different ways to bring in cash like affiliate deals, ads, and selling your own stuff, you'll be spreading out the risk. That way, if one source of income dries up, your blog won't take a hit.

With this mix-and-match strategy, some elbow grease, and good planning, you'll be well on your way to raking in the rewards your blog deserves.

Why You Should Trust Our Music Blogging Content

You may be thinking, "that's all great, but what does Lasso know about music blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful music blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Music Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of music blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the music industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Music Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

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Using a Secondary CTA Button to Improve Your Conversion Rate

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