Niche Guides / Music

How to Monetize a Music Blog and Harmonize with Hard Cash

Learning how to monetize a musicblog properly is a crucial part of turning your passion for music into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've got your music blog up and running, but now it's time to start making some money from it. Let's dive into the exciting world of monetizing your blog!

Whether you're just starting out or you're already a well-known music influencer, these monetization methods will help you turn your passion into a profitable business. Let's explore each one in detail.

Why You Can Trust Our Music Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many music blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their music blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for music bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Music Bloggers

When it comes to recommending affiliate products in the music blogging niche, there are several options to consider. Here are some different kinds of affiliate products you can recommend:

  • Music instruments: Recommend popular and high-quality instruments such as guitars, keyboards, drums, or even DJ equipment.
  • Music accessories: Suggest accessories like guitar picks, drumsticks, music stands, or headphones that can enhance the music experience.
  • Music streaming services: Promote subscription-based music streaming platforms like Spotify, Apple Music, or Amazon Music.
  • Music lessons and courses: Recommend online platforms or websites that offer music lessons or courses for beginners or advanced musicians.
  • Music production software: Highlight software tools for music production and recording, such as Ableton Live, Pro Tools, or FL Studio.
  • Sheet music and songbooks: Suggest websites or platforms where musicians can find sheet music or songbooks for their favorite songs.
  • Concert tickets: Promote ticket-selling platforms that offer tickets for concerts, music festivals, or live performances.
  • Music merchandise: Recommend merchandise such as band t-shirts, posters, or collectibles related to popular musicians or bands.

These are just a few examples of the different kinds of affiliate products you can recommend in the music blogging niche. Remember to choose products that align with your audience's interests and needs and provide genuine value to your readers.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the music niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for music bloggers:

  1. StubHub

    StubHub

    Commission Rate: 9% Per Sale

    Cookie Duration: 30 Days

    StubHub is a very well-known event ticket marketplace, and that leverage helps to encourage your audience to click on your affiliate links.

  2. Apple

    Apple

    Commission Rate: 7% - 400% Per Sale

    Cookie Duration: 1 - 30 Days

    Earn commissions on qualifying Apple Music memberships as well as sales of movies, tv shows, books, audiobooks, and more.

  3. zZounds

    zZounds

    Commission Rate: 6% Per Sale

    Cookie Duration: 45 Days

    With zZounds, you get More for your Music: the lowest prices AND the best service in the musical instrument and equipment business. Period.

TIP: We maintain a database of the best affiliate programs. Click here to see the best music affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Music Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your music blog. If you’re ready to start making a serious affiliate income from your music site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Music Bloggers

As a music blogger, affiliate marketing can offer both pros and cons. One of the biggest advantages is the potential to earn passive income. By promoting relevant products or services on your blog, you can earn a commission for each sale that is made through your affiliate links.

However, it's important to carefully consider the products or services you choose to promote. Aligning with brands that resonate with your audience and maintaining your authenticity is crucial. Also, keep in mind that affiliate marketing requires consistent effort and strategic planning to be successful.

Another potential downside is the risk of damaging your reputation if you promote low-quality products or bombard your readers with excessive affiliate links. It's essential to strike a balance between providing valuable content and promoting affiliate products.

In conclusion, affiliate marketing can be a valuable income stream for music bloggers, but it requires careful selection of products, maintaining authenticity, and finding the right balance between content and promotions.

2. Display Ads

The second best way to monetize your music blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Music Blog With Display Ads

Monetizing a music blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Music Bloggers

Display ads can be a valuable tool for music bloggers, but they also come with their own set of pros and cons. One of the main advantages of display ads is that they can generate revenue for bloggers. By placing ads on their website, bloggers can earn money from clicks or impressions.

Another benefit of display ads is that they can help bloggers reach a wider audience. Ads can be targeted to specific demographics or interests, allowing bloggers to attract new readers who may not have discovered their content otherwise.

However, there are also some drawbacks to consider. Display ads can sometimes be intrusive and disrupt the user experience. They can slow down page load times and make it more difficult for visitors to navigate the site.

Additionally, display ads may not always be relevant to the content of the blog. This can lead to a disconnect between the ads and the audience, making them less effective in generating clicks or conversions.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the music niche.

A digital product is anything you can sell on your music blog that the customer will receive via download.

Here are some digital products that you can sell on a music blog:

  • Exclusive music downloads: Offer high-quality, exclusive tracks for fans to download and enjoy.
  • Music production tutorials: Create and sell tutorials on music production techniques and software.
  • Digital sheet music: Provide downloadable sheet music for musicians to learn and play.
  • Virtual concert tickets: Sell virtual tickets to live-streamed concerts or virtual music festivals.
  • Sample packs: Offer pre-made collections of sounds and samples for producers and DJs.
  • Music merchandise: Sell digital merchandise such as custom wallpapers, avatars, or social media graphics for fans to show their support.
  • Music ebooks: Write and sell ebooks on various music-related topics, such as songwriting techniques or music marketing strategies.
  • Online music lessons: Provide virtual music lessons for different instruments or vocal training.
  • Customized music playlists: Create personalized playlists based on individual preferences or specific moods.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Music Bloggers

There are several pros and cons to consider when it comes to selling digital products for music bloggers. One major advantage is the potential for passive income. Once you create and set up your digital products, such as ebooks or online courses, they can continue to generate revenue for you without much additional effort.

Another benefit is the opportunity to establish yourself as an expert in your niche. By creating and selling digital products, you can showcase your knowledge and expertise, which can help you gain credibility and attract a loyal audience.

However, there are also some drawbacks to selling digital products. One challenge is the initial investment of time and effort required to create high-quality content. Developing valuable digital products takes time and dedication, so it's important to be prepared for the commitment.

Additionally, competition can be fierce in the digital marketplace. With so many bloggers and musicians offering their own digital products, it can be difficult to stand out and attract customers. It's crucial to have a strong marketing strategy in place to effectively promote your products and reach your target audience.

How To Monetize a Music Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a music blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a music blog with an email newsletter and the pros and cons of email marketing for music bloggers.

How to Monetize a Music Blog with an Email Newsletter

An email newsletter can be a powerful tool for monetizing your music blog. By building a loyal subscriber base, you can leverage this direct line of communication to promote products, services, and events related to the music industry. Here's how you can effectively monetize your music blog with an email newsletter:

1. Create valuable content: Offer exclusive content, such as interviews with artists, behind-the-scenes stories, or curated playlists, that can only be accessed by subscribing to your newsletter. This will incentivize readers to sign up and stay engaged.

2. Promote affiliate products: Partner with music-related companies, such as instrument manufacturers, streaming platforms, or ticketing services, and earn a commission for each sale generated through your newsletter. Recommend products or services that you genuinely believe in and that align with your audience's interests.

3. Sell digital products: Develop and sell your own digital products, such as e-books, online courses, or music production resources. Your email newsletter can serve as a platform to promote and sell these products directly to your subscribers, who already trust your expertise and value your content.

Pros and Cons of Email Marketing for Music Bloggers

List of Pros:

  • Direct communication: Email newsletters allow you to directly reach your audience without being dependent on social media algorithms or search engine rankings.
  • Personalization: You can segment your email list based on subscribers' preferences and send targeted content, increasing the chances of engagement and conversions.
  • Higher conversion rates: Studies have shown that email marketing generally yields higher conversion rates compared to other digital marketing channels, making it an effective monetization strategy for music bloggers.

List of Cons:

  • Building a subscriber base: It takes time and effort to grow your email list, and attracting subscribers can be challenging, especially for new music bloggers.
  • Content creation and consistency: Sending regular newsletters requires consistent content creation and a well-planned editorial calendar. This can be time-consuming and may take away from other aspects of running your music blog.
  • Email deliverability: There's always a risk of your emails ending up in spam folders or not being delivered at all. It's important to optimize your email deliverability by following best practices and monitoring your email analytics.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a music blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Music Blog With Consulting Services

Monetizing a music blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Music Bloggers

Selling consulting services for music bloggers can have both advantages and disadvantages. It is important to weigh the pros and cons before deciding if this is the right path for you.

One of the main advantages of selling consulting services is the potential for financial gain. By offering your expertise and guidance to music bloggers, you can charge a fee for your services and generate additional income. This can be especially beneficial if you have a strong knowledge of the music industry and can provide valuable insights to help bloggers grow their audience and monetize their content.

Another advantage is the opportunity to build a strong reputation and establish yourself as an authority in the music blogging community. By consistently delivering high-quality consulting services, you can gain the trust and respect of bloggers who may then refer you to others in need of similar assistance. This can lead to a steady stream of clients and increased visibility in the industry.

However, there are also some challenges to consider. Selling consulting services requires time and effort to market yourself, find clients, and deliver results. It may take time before you establish a solid client base and start seeing significant financial returns. Additionally, the demands of consulting can be unpredictable, requiring you to adapt to different client needs and timelines.

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Music Blog Monetization FAQs

What Is The Best Way To Make Money From Music Blogging?

If you want to build a successful music blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Music Blogging?

Absolutely! Some music blogs, like Rolling Stone and Consequence get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Music Blog?

Learning how to start a music blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Music Bloggers Get Paid?

Most music bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some music bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Music Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean music blogging isn’t fun.

As a music blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Music Blog?

It’s absolutely worth it to start a music blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in music-related industries will take you seriously.

Final Thoughts on Monetizing a Music Blog

So now that you've learned all the ways to make money from your music blog, here's a bonus tip:

Try using multiple monetization methods!

Having different income sources is the best way to protect your business's future.

By promoting affiliate offers, using display ads, and selling your own products, you won't be at risk if Amazon decides to lower its commission rates again.

With this multi-tiered approach, hard work, and careful planning, you'll be on the fast track to earning what your online business truly deserves.

Why You Should Trust Our Music Blogging Content

You may be thinking, "that's all great, but what does Lasso know about music blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful music blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Music Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of music blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the music industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Music Blog

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