Niche Guides / Personal

“How to Monetize a Personal Blog and Find a Path to Profit

Learning how to monetize a personal blog properly is a crucial part of turning your website into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've started your personal blog and got the hang of things like domain registration and content creation. Now, it's time to make some money!

Trust me, monetizing your blog is where the real fun begins.

Whether you're just starting out or already have a following, these monetization methods will help you turn your blog into a money-making machine. Let's dive into each one:

Why You Can Trust Our Personal Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many personal blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their personal blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for personal bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Personal Bloggers

There are various affiliate products that can be recommended in the personal blogging niche. Some of these include:

  • Web Hosting Services: Recommend reliable web hosting services for bloggers looking to start their own websites.
  • WordPress Themes: Suggest premium WordPress themes to enhance the design and functionality of a blog.
  • Email Marketing Platforms: Promote email marketing platforms that can help bloggers grow their email list and engage with their audience.
  • Online Courses: Recommend online courses on blogging, SEO, social media marketing, and other relevant topics.
  • SEO Tools: Suggest SEO tools that can help bloggers optimize their content and improve their search engine rankings.
  • Affiliate Marketing Programs: Encourage bloggers to join affiliate marketing programs to monetize their blogs through product recommendations.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the personal niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for personal bloggers:

  1. Lasso


    Commission Rate: 20%, Up to $700+ per sale

    Cookie Duration: 30 Days

    Lasso is a WordPress plugin that allows you to quickly create affiliate link displays that earn more money. Manage all your affiliate links in one place.


    Commission Rate: 50% of Revenue for 12 Months

    Cookie Duration: 60 Days is a best-in-class Google keyword rank tracking solution for SEO agencies, freelancers and inhouse SEO teams. It provides everything you need to track, pinpoint and validate your SEO efforts and gives you additional features for showcasing and reporting your results.

  3. V.Partners


    Commission Rate: 25% - 55% and CPA deals up to 550 Euros

    Cookie Duration: 30 Days

    V.Partners is a casino and betting operator with a range of RevShare and CPA deals available. Targeting the European market and Canada.

TIP: We maintain a database of the best affiliate programs. Click here to see the best high-paying affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Personal Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your personal blog. If you’re ready to start making a serious affiliate income from your personal site, sign up for Lasso today.

Best for Monetization
Lasso: The All-In-One WordPress Plugin for Affiliate Marketing

A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.

Learn More Create Displays Like This

Affiliate Marketing Pros and Cons for Personal Bloggers

Affiliate marketing can be a great way for personal bloggers to monetize their content. By partnering with brands and promoting their products or services, bloggers have the potential to earn a commission for every sale or lead generated through their unique affiliate links.

One of the major pros of affiliate marketing for personal bloggers is the potential for passive income. Once you have set up your affiliate links within your content, you can continue to earn money from them without much additional effort on your part.

However, there are also some cons to consider. For example, some readers may view affiliate marketing as inauthentic or salesy, which could potentially harm your relationship with your audience. It's important to strike a balance between promoting products you genuinely believe in and maintaining the trust of your readers.

Overall, affiliate marketing can be a valuable revenue stream for personal bloggers, but it's important to approach it with transparency and authenticity to ensure the best results for both you and your audience.

2. Display Ads

The second best way to monetize your personal blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Personal Blog With Display Ads

Monetizing a personal blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Personal Bloggers

Display ads can be a great way for personal bloggers to monetize their content and generate passive income. By partnering with ad networks, bloggers can earn money each time a visitor clicks on an ad displayed on their site.

However, display ads can also have some drawbacks for bloggers. They can sometimes slow down the loading speed of a website, leading to a poor user experience. Additionally, some visitors may find ads distracting and choose to leave the site altogether.

On the flip side, display ads can help bloggers reach a wider audience and increase their visibility online. They can also provide a steady stream of income for bloggers who have high traffic volumes on their sites.

In conclusion, personal bloggers should carefully weigh the pros and cons of using display ads on their websites. It's essential to consider the potential impact on user experience and overall website performance before implementing ad placements.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the personal niche.

A digital product is anything you can sell on your personal blog that the customer will receive via download.

  • Digital Planners: Customizable planners that can be downloaded and used on devices like tablets or computers.
  • Online Courses: Educational courses on various topics that can be purchased and accessed digitally.
  • Ebooks: Digital books on different genres or subjects that can be downloaded and read on e-readers or devices.
  • Printables: Printable worksheets, posters, or templates that can be downloaded and printed at home.
  • Stock Photos: High-quality images that can be purchased and used for personal or commercial projects.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Personal Bloggers

One of the main pros of selling digital products for personal bloggers is the potential for passive income. Once you create and set up your digital products, they can continue to generate revenue for you without much ongoing effort.

Another advantage is the ability to reach a global audience. Digital products can be easily accessed and purchased by people from all around the world, allowing you to expand your reach beyond your local area.

However, there are also some drawbacks to consider. One con is the need for marketing and promotion to drive sales. You'll have to put in the effort to promote your digital products in order to attract customers and generate sales.

Additionally, there may be competition in the digital products market, requiring you to differentiate your offerings and stand out from other bloggers selling similar products.

How To Monetize a Personal Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a personal blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a personal blog with an email newsletter and the pros and cons of email marketing for personal bloggers.

How to Monetize a Personal Blog with an Email Newsletter

If you have a personal blog and want to start earning money from it, consider using an email newsletter to monetize your content. By collecting email addresses from your audience, you can send out regular updates, promotions, and exclusive content to keep them engaged and interested in your blog.

To monetize your personal blog with an email newsletter, you can offer premium content or products to your subscribers, such as e-books, online courses, or merchandise. You can also partner with brands for sponsored content or affiliate marketing opportunities to generate income.

Make sure to provide valuable and relevant content in your email newsletters to keep your subscribers interested and coming back for more. By building a strong relationship with your audience through email marketing, you can increase traffic to your blog and boost your earnings as a personal blogger.

Pros and Cons of Email Marketing for Personal Bloggers

  • Pros: Building a loyal audience: Email newsletters help you connect with your readers on a more personal level, building trust and loyalty over time.
  • Cons: Time-consuming: Creating and managing email campaigns can be time-consuming, especially for personal bloggers who may already have limited time to dedicate to their blog.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a personal blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Personal Blog With Consulting Services

Monetizing a personal blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Personal Bloggers

One of the main advantages of selling consulting services to personal bloggers is the potential for a high level of customization. Bloggers often have unique needs and challenges that require personalized solutions, making consulting services a valuable offering. By tailoring your services to meet the specific requirements of each blogger, you can provide real value and establish yourself as an expert in the field.

Another benefit of selling consulting services to personal bloggers is the opportunity to build long-term relationships. By working closely with bloggers over an extended period of time, you can develop a deep understanding of their goals and objectives. This can lead to repeat business and referrals, helping you to grow your consulting practice and establish a strong reputation within the blogging community.

On the flip side, selling consulting services to personal bloggers can also present some challenges. Bloggers may have limited budgets and be hesitant to invest in consulting services, making it important to clearly communicate the value you can provide. Additionally, working with bloggers who have varying levels of experience and expertise can require a flexible approach to ensure you are meeting their needs effectively.

Overall, selling consulting services to personal bloggers can be a rewarding endeavor. By offering customized solutions, building long-term relationships, and navigating the challenges that may arise, you can help personal bloggers achieve their goals and establish yourself as a trusted consultant in the blogging industry.

Earn More Money From Your Personal Blog

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Personal Blog Monetization FAQs

What Is The Best Way To Make Money From Personal Blogging?

If you want to build a successful personal blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Personal Blogging?

Absolutely! Some personal blogs, like James Clear and Zen Habits get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Personal Blog?

Learning how to start a personal blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Personal Bloggers Get Paid?

Most personal bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some personal bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Personal Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean personal blogging isn’t fun.

As a personal blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Personal Blog?

It’s absolutely worth it to start a personal blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in personal-related industries will take you seriously.

Final Thoughts on Monetizing a Personal Blog

So, now that you've learned how to make money from your personal blog, here's a bonus tip:

Try using multiple ways to monetize your blog!

Having different income sources will help protect your blog's future.

For example, using affiliate offers, display ads, and selling your own products can safeguard your business if one revenue stream takes a hit.

By diversifying and putting in the effort, your online business will thrive and earn what it truly deserves.

Why You Should Trust Our Personal Blogging Content

You may be thinking, "that's all great, but what does Lasso know about personal blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful personal blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Personal Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of personal blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the personal industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Personal Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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