Niche Guides / Personal

“How to Monetize a Personal Blog and Find a Path to Profit

Learning how to monetize a personal blog properly is a crucial part of turning your website into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've got your personal blog up and running, but now you're wondering how to make some money from it. Well, let me tell you, it's time to have some fun and monetize your blog!

Whether you're just starting out or you've been at it for a while, these methods will help you turn your hobby blog into a full-time business. Let's dive in and see how you can make some cash.

Why You Can Trust Our Personal Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many personal blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their personal blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for personal bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Personal Bloggers

When it comes to recommending affiliate products in the personal blogging niche, there are plenty of options to choose from. Here are some different kinds of affiliate products you can consider:

  • Website hosting services: Recommend reliable hosting providers that offer competitive plans and excellent customer support. This can be a lucrative affiliate opportunity.
  • WordPress themes: Suggest attractive, user-friendly themes that enhance the overall appearance and functionality of a blog. Look for themes that are customizable and responsive.
  • Online course platforms: Promote platforms that offer courses related to blogging, content creation, SEO, and digital marketing. Focus on platforms with reputable instructors and positive reviews from students.
  • Photography equipment: If your blog involves visual content, recommend high-quality cameras, lenses, tripods, and lighting equipment to help your readers improve their photography skills.
  • Productivity tools: Share tools and software that help bloggers manage their time, stay organized, and boost productivity. Look for tools that have positive user feedback and offer valuable features.
  • Stock photo subscriptions: Recommend websites that offer affordable and diverse stock photo libraries. Many bloggers rely on stock photos for their visual content needs.
  • Email marketing services: Encourage readers to build and grow their email lists by recommending reliable and user-friendly email marketing platforms. Look for platforms that offer automation features and customizable templates.

These are just a few examples of the different kinds of affiliate products you can recommend in the personal blogging niche. Remember to choose products that align with your audience's interests and needs, and always disclose your affiliate partnerships to maintain transparency.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the personal niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for personal bloggers:

  1. Lasso


    Commission Rate: 20%, Up to $700+ per sale

    Cookie Duration: 30 Days

    Lasso is a WordPress plugin that allows you to quickly create affiliate link displays that earn more money. Manage all your affiliate links in one place.


    Commission Rate: 50% of Revenue for 12 Months

    Cookie Duration: 60 Days is a best-in-class Google keyword rank tracking solution for SEO agencies, freelancers and inhouse SEO teams. It provides everything you need to track, pinpoint and validate your SEO efforts and gives you additional features for showcasing and reporting your results.

  3. V.Partners


    Commission Rate: 25% - 55% and CPA deals up to 550 Euros

    Cookie Duration: 30 Days

    V.Partners is the official affiliate program of popular casino brands. RevShare & CPA deals are available. Target markets: Europe, Asia, Canada, and LATAM.

TIP: We maintain a database of the best affiliate programs. Click here to see the best high-paying affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Personal Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your personal blog. If you’re ready to start making a serious affiliate income from your personal site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Personal Bloggers

Affiliate marketing can be a great opportunity for personal bloggers to monetize their websites and earn passive income. However, it also comes with its own set of pros and cons that bloggers should consider before diving in.

One of the major advantages of affiliate marketing is the potential to earn a commission for every sale made through your affiliate links. This means that you can earn money by simply recommending products or services that you genuinely believe in and that align with your blog's niche.

Another advantage is the flexibility it offers. As a personal blogger, you have the freedom to choose which products or services to promote, giving you control over the content you create and the brands you associate with.

On the downside, affiliate marketing requires time and effort to be successful. Building an audience and gaining their trust takes time, and it may take a while before you start seeing significant earnings. Additionally, some readers may be skeptical of affiliate links, so it's important to be transparent and disclose your affiliate relationships to maintain trust with your audience.

2. Display Ads

The second best way to monetize your personal blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Personal Blog With Display Ads

Monetizing a personal blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Personal Bloggers

Display ads can be a valuable source of income for personal bloggers. One of the major advantages is that they provide a passive income stream, allowing bloggers to earn money even when they are not actively creating new content. This can be particularly beneficial for bloggers who have a large audience and receive high levels of traffic to their site.

Another advantage of display ads is that they are relatively easy to set up and manage. There are many ad networks and platforms available that offer simple integration options for bloggers. Once the ads are set up, they can run automatically, requiring minimal ongoing effort from the blogger.

However, there are also some downsides to consider. Display ads can sometimes be intrusive and disrupt the user experience on a blog. They can be distracting to readers and may even slow down the loading time of the website. It is important for bloggers to find a balance between monetization and maintaining a positive user experience.

Additionally, the income generated from display ads can vary greatly depending on factors such as the niche of the blog, the number of visitors, and the location of the audience. It may take time and experimentation to find the right ad placements and formats that generate the most revenue for a personal blog.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the personal niche.

A digital product is anything you can sell on your personal blog that the customer will receive via download.

Digital products to sell on a personal blog:

  • Ebooks: Create and sell ebooks on various topics of interest.
  • Online courses: Develop and offer online courses on specialized subjects.
  • Printables: Design and sell printable templates, planners, and worksheets.
  • Stock photos: Offer high-quality digital photographs for use in websites or marketing materials.
  • Graphics and illustrations: Create and sell digital graphics and illustrations for personal or commercial use.
  • Website templates: Design and sell pre-made website templates for different platforms.
  • Software/plugins: Develop and sell software applications or plugins to enhance website functionality.
  • Music/audio tracks: Sell original music compositions or audio tracks for use in various media projects.
  • Fashion/design templates: Create and sell digital templates for fashion design or garment production.
  • Photography presets: Offer digital presets to enhance and streamline photo editing processes.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Personal Bloggers

There are several pros and cons to consider when it comes to selling digital products as a personal blogger. Let's start with the advantages.

Firstly, selling digital products can be a great way to monetize your blog and generate income. By creating and selling your own products, such as e-books, online courses, or digital downloads, you have the potential to earn passive income while providing value to your audience.

Another advantage is that digital products can be easily scalable. Once you have created the product, you can sell it to multiple customers without having to worry about inventory or shipping costs. This allows you to reach a wider audience and increase your earning potential.

However, there are also some disadvantages to consider. One challenge is the initial time and effort required to create high-quality digital products. It can take a significant amount of time to research, develop, and refine your product before it is ready to be sold.

How To Monetize a Personal Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a personal blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a personal blog with an email newsletter and the pros and cons of email marketing for personal bloggers.

How to Monetize a Personal Blog with an Email Newsletter

One effective way to monetize a personal blog is by leveraging the power of an email newsletter. By building a loyal subscriber base, personal bloggers can connect with their audience on a deeper level and generate revenue through various means. Here's how you can monetize your personal blog using an email newsletter:

1. Offer exclusive content: Personal bloggers can entice their readers to subscribe to their email newsletter by offering exclusive content. This could include bonus blog posts, behind-the-scenes insights, or even free downloads. By providing valuable content to their subscribers, bloggers can boost loyalty and engagement, which can eventually lead to monetization opportunities.

2. Affiliate marketing: Another way to monetize a personal blog through an email newsletter is by incorporating affiliate marketing. Bloggers can recommend products or services they genuinely believe in and include affiliate links in their newsletters. When subscribers make a purchase using these links, bloggers earn a commission. Personal bloggers can choose affiliate programs that align with their niche, making it more relevant and useful for their audience.

3. Sponsored content: Personal bloggers can also monetize their email newsletters by partnering with brands for sponsored content. They can feature sponsored articles, product reviews, or even sponsored giveaways in their newsletters. By collaborating with relevant brands, bloggers can not only generate income but also provide valuable recommendations to their subscribers.

Pros and Cons of Email Marketing for Personal Bloggers

List of Pros:

  • Direct communication: Email newsletters allow personal bloggers to have direct communication with their audience, building a stronger connection and fostering trust.
  • Increased engagement: By sending regular updates and exclusive content, bloggers can increase engagement and encourage their audience to take action.
  • Monetization opportunities: Email newsletters provide personal bloggers with a platform to promote and monetize their blog through affiliate marketing, sponsored content, and more.

List of Cons:

  • Effort and time-consuming: Managing an email newsletter requires time and effort, from creating compelling content to regularly sending out updates.
  • Building a subscriber base: Personal bloggers need to put in effort to grow their subscriber list, which can be challenging in a competitive online landscape.
  • Email deliverability: There is always a risk of emails ending up in spam folders or not reaching the intended audience due to email deliverability issues.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a personal blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Personal Blog With Consulting Services

Monetizing a personal blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Personal Bloggers

There are both pros and cons to selling consulting services for personal bloggers. On the positive side, offering consulting services can be a lucrative way for bloggers to monetize their expertise and knowledge. By providing one-on-one guidance and personalized advice, bloggers can not only generate additional income but also build stronger relationships with their audience.

Another advantage of selling consulting services is the opportunity to diversify income streams. While advertising and sponsored posts are common revenue sources for bloggers, offering consulting services allows bloggers to tap into a different market and reach a wider range of clients. This can help bloggers reduce their reliance on a single source of income and create a more stable financial future.

However, there are also some drawbacks to consider. Selling consulting services requires a significant investment of time and effort. Bloggers need to create and market their consulting services, as well as invest time in client meetings and consultations. This can be challenging for bloggers who already have a busy schedule managing their blog and other responsibilities.

Additionally, selling consulting services may not be suitable for all bloggers. Some bloggers may not have the necessary expertise or confidence to provide consulting services, while others may prefer to focus solely on creating content for their blog. It's important for bloggers to carefully evaluate their skills, interests, and goals before deciding to offer consulting services.

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Personal Blog Monetization FAQs

What Is The Best Way To Make Money From Personal Blogging?

If you want to build a successful personal blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Personal Blogging?

Absolutely! Some personal blogs, like James Clear and Zen Habits get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Personal Blog?

Learning how to start a personal blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Personal Bloggers Get Paid?

Most personal bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some personal bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Personal Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean personal blogging isn’t fun.

As a personal blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Personal Blog?

It’s absolutely worth it to start a personal blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in personal-related industries will take you seriously.

Final Thoughts on Monetizing a Personal Blog

Now that you know all the different ways you can make money from your personal blog, I have one more tip for you:

Try using multiple monetization methods!

Diversifying your income streams is crucial for the future success of your blog.

If you promote affiliate offers, use display ads, and sell your own products, you won't be too affected if Amazon lowers its commission rates again.

By taking this multi-tiered approach, working hard, and planning carefully, you'll be well on your way to earning the income that your blog truly deserves.

Why You Should Trust Our Personal Blogging Content

You may be thinking, "that's all great, but what does Lasso know about personal blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful personal blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Personal Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of personal blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the personal industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Personal Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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