Niche Guides / Recipe

How to Monetize a Recipe Blog and Mix Up a Sweet Profit

Learning how to monetize a recipe blog properly is a crucial part of turning your passion for cooking into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've mastered the basics of blogging - now it's time to make some money from your recipe blog!

Trust me, monetizing your blog can be a blast!

Whether you're just starting out or a seasoned recipe pro, these monetization tips will help you turn your blog into a profitable business.

Let's dive into each method and see how you can start earning from your passion for cooking!

Why You Can Trust Our Recipe Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many recipe blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their recipe blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for recipe bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Recipe Bloggers

Some different kinds of affiliate products to recommend in the recipe blogging niche include:

  • Cookware and Kitchen Tools: High-quality pots, pans, knives, and other kitchen gadgets can be a great recommendation for your audience.
  • Food Subscription Boxes: Services that deliver fresh ingredients or pre-made meals to your door can be a convenient option for busy home cooks.
  • Cookbooks and Recipe Ebooks: Sharing your favorite cookbooks or digital recipe collections can inspire your readers to try new dishes.
  • Food and Ingredients: Recommending specialty ingredients or brands that you use in your recipes can help your audience replicate your dishes at home.
  • Meal Planning Apps: Suggesting apps that help with meal planning, grocery shopping, and recipe organization can be helpful for your audience.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the recipe niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for recipe bloggers:

  1. Rachael Ray

    Rachael Ray

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    The Rachael Ray Store sells a beautiful assortment of cookware, cookbooks, dinnerware, bakeware, and more.

  2. Ketoconnect


    Commission Rate: 40% Per Sale

    Cookie Duration: 90 Days

    KetoConnect is a globally recognized brand for its authenticity and quality content towards improving health and fitness through a keto diet.

  3. Cuisinart


    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    Cuisineart sells various kitchen appliances and tools. Get a 10% commission rate and 45-day cookie duration with their affiliate program!

TIP: We maintain a database of the best affiliate programs. Click here to see the best cooking affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Recipe Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your recipe blog. If you’re ready to start making a serious affiliate income from your recipe site, sign up for Lasso today.

Best for Monetization
Lasso: The All-In-One WordPress Plugin for Affiliate Marketing

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Affiliate Marketing Pros and Cons for Recipe Bloggers

Affiliate marketing can be a great way for Recipe Bloggers to monetize their content. By partnering with brands and promoting their products or services, bloggers can earn a commission on sales made through their unique affiliate links.

One of the major pros of affiliate marketing for Recipe Bloggers is the potential for passive income. Once the affiliate links are set up in blog posts, bloggers can continue to earn money from those links as long as the content is relevant and driving traffic.

However, there are also some cons to consider. For Recipe Bloggers, one challenge is maintaining trust with their audience. It's important to only promote products that align with the blog's values and that the blogger genuinely believes in, to avoid appearing as though they are just trying to make a quick buck.

In conclusion, affiliate marketing can be a valuable revenue stream for Recipe Bloggers, but it's essential to approach it thoughtfully and authentically to ensure both the blogger's credibility and the audience's trust are maintained.

2. Display Ads

The second best way to monetize your recipe blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Recipe Blog With Display Ads

Monetizing a recipe blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Recipe Bloggers

Display ads can be a great way for recipe bloggers to generate income from their websites. By displaying ads from ad networks like Google AdSense, bloggers can earn money based on the number of clicks or impressions the ads receive.

However, there are some downsides to using display ads on a recipe blog. One major drawback is that ads can sometimes be distracting or take away from the overall user experience. Readers may find them annoying and choose to leave the site.

Another consideration is that display ads may not always be relevant to the content of a recipe blog. This can make the ads seem out of place and less likely to be clicked on by readers.

Despite these potential drawbacks, many recipe bloggers find that display ads are a necessary source of income to support their blog and continue creating valuable content for their audience.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the recipe niche.

A digital product is anything you can sell on your recipe blog that the customer will receive via download.

  • Recipe E-book: A collection of exclusive recipes with detailed instructions and photos.
  • Cooking Video Tutorials: Step-by-step videos demonstrating cooking techniques and recipes.
  • Meal Planning App: An app that helps users plan their meals for the week based on dietary preferences.
  • Cooking Classes: Virtual cooking classes taught by a professional chef.
  • Kitchen Gadgets: Unique kitchen tools and gadgets recommended by the blog for cooking enthusiasts.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Recipe Bloggers

One of the main advantages of selling digital products for recipe bloggers is the potential for passive income. Once the product is created and set up for sale on your blog, it can continue to generate revenue without much ongoing effort on your part.

Another benefit is the ability to reach a wider audience beyond just your blog readers. By offering digital products such as e-books or meal plans, you can attract new followers who may not have discovered your blog otherwise.

On the downside, creating high-quality digital products can be time-consuming and require a certain level of technical skills. It's important to invest time and effort into creating valuable content that your audience will be willing to pay for.

Additionally, selling digital products may not always result in immediate financial success. It can take time to build up a customer base and establish a reputation for your products, so patience is key when embarking on this venture.

How To Monetize a Recipe Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a recipe blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a recipe blog with an email newsletter and the pros and cons of email marketing for recipe bloggers.

How to Monetize a Recipe Blog with an Email Newsletter

If you're running a recipe blog and looking to monetize it, one effective way is through an email newsletter. By building a list of engaged subscribers, you can promote affiliate products, sponsored content, or your own products to generate revenue.

To start monetizing your recipe blog with an email newsletter, begin by creating valuable content that your audience will find useful. Offer exclusive recipes, cooking tips, or meal planning ideas that are only available to subscribers.

Once you have a solid email list, you can start partnering with brands for sponsored content or promoting affiliate products that align with your audience's interests. Make sure to disclose any sponsored content to maintain transparency with your subscribers.

Pros and Cons of Email Marketing for Recipe Bloggers

  • Pros:
    • Direct communication with your audience
    • Builds a loyal community of subscribers
    • Opportunity to promote affiliate products or sponsored content
  • Cons:
    • Requires time and effort to create engaging content
    • Potential for subscribers to unsubscribe if they feel overwhelmed by emails
    • Need to balance promotional content with valuable information to maintain trust

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a recipe blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Recipe Blog With Consulting Services

Monetizing a recipe blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Recipe Bloggers

One of the main pros of selling consulting services to recipe bloggers is the potential for a steady income stream. As a consultant, you can offer your expertise on recipe development, photography, social media strategies, and more, which can be in high demand among bloggers looking to improve their content and grow their audience.

Another advantage is the flexibility that comes with consulting. You can choose your own hours, set your own rates, and work with clients that align with your interests and values. This flexibility allows you to tailor your services to meet the specific needs of each blogger, creating a more personalized and rewarding experience for both parties.

On the flip side, a potential con of selling consulting services to recipe bloggers is the need to constantly stay up-to-date with the latest trends and techniques in the industry. This requires ongoing learning and professional development to ensure you are providing valuable and relevant advice to your clients.

Additionally, working as a consultant may involve dealing with challenging clients or situations from time to time. It's important to have strong communication and problem-solving skills to navigate these potential obstacles and maintain positive relationships with your clients.

Earn More Money From Your Recipe Blog

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Recipe Blog Monetization FAQs

What Is The Best Way To Make Money From Recipe Blogging?

If you want to build a successful recipe blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Recipe Blogging?

Absolutely! Some recipe blogs, like Delish and Epicurious get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Recipe Blog?

Learning how to start a recipe blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Recipe Bloggers Get Paid?

Most recipe bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some recipe bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Recipe Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean recipe blogging isn’t fun.

As a recipe blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Recipe Blog?

It’s absolutely worth it to start a recipe blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in recipe-related industries will take you seriously.

Final Thoughts on Monetizing a Recipe Blog

So now that you've got the lowdown on how to make money from your recipe blog, here's a little bonus tip: Mix it up!

Diversifying your income sources is key to ensuring your blog's long-term success.

By combining affiliate marketing, display ads, and selling your own products, you'll be in a better position to weather any changes in the market.

With this strategic approach, dedication, and smart planning, you'll soon be reaping the rewards your online business truly deserves.

Why You Should Trust Our Recipe Blogging Content

You may be thinking, "that's all great, but what does Lasso know about recipe blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful recipe blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Recipe Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of recipe blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the recipe industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Recipe Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

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Using a Secondary CTA Button to Improve Your Conversion Rate

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