Niche Guides / Recipe

How to Monetize a Recipe Blog and Mix Up a Sweet Profit

Learning how to monetize a recipe blog properly is a crucial part of turning your passion for cooking into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've started your recipe blog and you're ready to start making some money. Awesome!

Once you've got the basics down like getting a domain and setting up WordPress, it's time to focus on monetization.

Get ready for some serious fun because this is where your blog becomes a full-time business.

It doesn't matter if you're a newbie or an experienced recipe influencer, these monetization methods will work for you.

Let's dive in and take a closer look at each one.

Why You Can Trust Our Recipe Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many recipe blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their recipe blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for recipe bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Recipe Bloggers

When it comes to the recipe blogging niche, there are various types of affiliate products that can be recommended. Here are some popular options:

  • Cookware and kitchen gadgets: Recommending high-quality pots, pans, knives, and other essential kitchen tools can be a great way to earn affiliate income. These products help readers cook their favorite recipes with ease and efficiency.
  • Food subscription boxes: Many people love the convenience of having ingredients delivered to their doorstep. Recommending food subscription boxes like meal kits or specialty ingredient boxes can be a lucrative affiliate opportunity.
  • Cookbooks and recipe e-books: Sharing delicious recipes is a key part of recipe blogging. Recommending cookbooks and recipe e-books allows readers to explore more culinary options and expand their cooking repertoire.
  • Specialty ingredients and spices: Unique and hard-to-find ingredients can be a great affiliate product to recommend. These could include exotic spices, gourmet oils, or specialty flours that enhance the flavor and quality of recipes.
  • Food processors and blenders: These kitchen appliances are essential for recipe creation. Recommending high-performance food processors and blenders can help readers achieve smooth sauces, creamy soups, and perfectly blended smoothies.
  • Meal planning and recipe organizing tools: Many readers appreciate help with meal planning and organizing their recipes. Recommending meal planning apps, recipe organizers, or printable meal planners can be a useful affiliate recommendation.

By diversifying the types of affiliate products you recommend in the recipe blogging niche, you can cater to different reader needs and increase your potential for earning affiliate income.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the recipe niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for recipe bloggers:

  1. Rachael Ray

    Rachael Ray

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    The Rachael Ray Store sells a beautiful assortment of cookware, cookbooks, dinnerware, bakeware, and more.

  2. Ketoconnect

    Ketoconnect

    Commission Rate: 40% Per Sale

    Cookie Duration: 90 Days

    KetoConnect is a globally recognized brand for its authenticity and quality content towards improving health and fitness through a keto diet.

  3. Cuisinart

    Cuisinart

    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    Cuisineart sells various kitchen appliances and tools. Get a 10% commission rate and 45-day cookie duration with their affiliate program!

TIP: We maintain a database of the best affiliate programs. Click here to see the best cooking affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Recipe Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your recipe blog. If you’re ready to start making a serious affiliate income from your recipe site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Recipe Bloggers

Affiliate marketing can be a great opportunity for recipe bloggers to earn extra income. By partnering with brands and promoting their products, bloggers can earn a commission for every sale made through their affiliate links. However, like any other marketing strategy, affiliate marketing also has its pros and cons.

One of the major advantages of affiliate marketing for recipe bloggers is the potential to earn passive income. Once you've set up your affiliate links and integrated them into your blog content, you can continue to earn commissions on sales without actively promoting the products. This allows you to focus on creating valuable content for your readers while still generating revenue.

On the flip side, it's important to consider the potential downsides of affiliate marketing. One of the main challenges is finding the right balance between promoting products and maintaining your authenticity as a blogger. It's crucial to only promote products that align with your brand and that you genuinely believe in. Otherwise, your readers may lose trust in your recommendations, which can negatively impact your reputation.

Another downside is the potential for fluctuating income. Affiliate marketing earnings can vary from month to month, depending on factors such as the popularity of the products you're promoting and the purchasing behavior of your audience. It's important to have realistic expectations and be prepared for potential income fluctuations.

2. Display Ads

The second best way to monetize your recipe blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Recipe Blog With Display Ads

Monetizing a recipe blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Recipe Bloggers

Display ads can be a valuable source of revenue for recipe bloggers, but they also come with their own set of pros and cons. One of the biggest advantages of display ads is that they can generate passive income for bloggers. By displaying ads on their website, bloggers can earn money every time a visitor clicks on an ad or views it.

Additionally, display ads can help bloggers reach a wider audience. By partnering with ad networks, bloggers can have their ads displayed on other websites that are relevant to their niche. This can attract new readers and increase their overall reach and visibility.

However, there are also some drawbacks to consider. Display ads can sometimes be intrusive and disrupt the user experience. They can slow down the loading time of a website and make it less user-friendly. Some readers may also find ads distracting and choose to navigate away from the blog.

Furthermore, bloggers need to be mindful of the type of ads they display on their website. Ads that are not relevant to the content or audience of the blog can be off-putting to readers and may even damage the blogger's reputation. It's important for bloggers to carefully choose the ads they display and ensure they align with their brand and values.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the recipe niche.

A digital product is anything you can sell on your recipe blog that the customer will receive via download.

Digital products to sell on a recipe blog:

  • Recipe e-books: Offer downloadable e-books with a collection of your best recipes, organized by theme or cuisine.
  • Meal plans: Create and sell customizable meal plans that provide weekly recipes and shopping lists to make meal planning easier for your audience.
  • Cooking courses: Develop online cooking courses where you can share your culinary expertise, teaching techniques, and special recipes.
  • Recipe templates: Offer downloadable recipe templates that your audience can use to organize and document their own recipes in a professional and stylish format.
  • Video tutorials: Produce and sell video tutorials demonstrating your favorite recipes, cooking techniques, and tips.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Recipe Bloggers

There are several pros and cons to consider when it comes to selling digital products for recipe bloggers. Let's start with the pros. First, selling digital products can be a great way for recipe bloggers to monetize their content. By creating and selling e-books, meal plans, or cooking courses, bloggers can earn passive income while sharing their knowledge and expertise.

Second, selling digital products allows bloggers to reach a wider audience. Unlike physical products, digital products can be easily accessed and downloaded by anyone with an internet connection. This means that bloggers can potentially sell their products to people from all over the world, increasing their reach and potential customer base.

However, there are also some cons to selling digital products. One potential downside is the amount of time and effort required to create and maintain these products. Developing high-quality e-books or courses can be time-consuming, and bloggers need to constantly update and improve their offerings to stay competitive in the market.

Another con is the need for effective marketing and promotion. Simply creating a digital product is not enough - bloggers also need to actively promote and market their products to attract customers. This can involve social media marketing, email campaigns, and collaborations with other bloggers or influencers.

How To Monetize a Recipe Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a recipe blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a recipe blog with an email newsletter and the pros and cons of email marketing for recipe bloggers.

How to Monetize a Recipe Blog with an Email Newsletter

An effective way to monetize your recipe blog is by utilizing an email newsletter. By building a loyal subscriber base, you can leverage this platform to generate income through various avenues. Here's how you can make the most of an email newsletter to monetize your recipe blog:

1. Create Valuable Content: Offer exclusive recipes, cooking tips, and meal planning ideas to your email subscribers. Make sure your newsletter provides value and engages your audience, keeping them excited about your content.

2. Promote Affiliate Products: Partner with relevant companies that offer cooking tools, ingredients, or kitchen equipment. Include affiliate links in your newsletter, and when your subscribers make a purchase through those links, you earn a commission.

3. Sell Your Own Products: If you have created your own cookbook or have merchandise such as aprons or kitchen gadgets, promote them in your newsletter. Offer special discounts or limited-time offers to entice your subscribers to make a purchase.

Pros and Cons of Email Marketing for Recipe Bloggers

Pros:

  • Direct Communication: Email newsletters allow you to communicate directly with your audience, building a strong relationship and fostering trust.
  • Targeted Audience: You have control over who receives your newsletter, ensuring that it reaches a highly interested audience, more likely to convert into customers.
  • Ability to Showcase Expertise: By sharing your culinary knowledge and expertise in your newsletter, you establish yourself as an authority in the recipe niche, increasing your credibility and attracting more followers.

Cons:

  • Email Deliverability: There is always a chance that your newsletters end up in the spam folder or are not delivered at all. Ensure you follow best practices to optimize deliverability.
  • Time-Consuming: Managing an email newsletter requires time and effort to consistently create valuable content, monitor performance, and engage with subscribers.
  • Competition: Recipe blogs are popular, and many bloggers utilize email newsletters to monetize their content. Standing out among the competition can be challenging, requiring unique and compelling content.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a recipe blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Recipe Blog With Consulting Services

Monetizing a recipe blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Recipe Bloggers

There are several pros and cons to consider when selling consulting services for recipe bloggers. Let's start with the pros.

Firstly, offering consulting services can be a great way to monetize your expertise in recipe blogging. You can leverage your knowledge and experience to help other bloggers improve their content, grow their audience, and increase their revenue.

Secondly, consulting services allow you to build meaningful relationships with other bloggers in the industry. By working closely with them, you can establish yourself as a trusted authority and expand your network.

However, there are also a few cons to keep in mind. Consulting services require time and effort, as you'll need to dedicate hours to researching, analyzing, and providing tailored advice to each blogger. This can be challenging if you already have a busy schedule.

Earn More Money From Your Recipe Blog

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Recipe Blog Monetization FAQs

What Is The Best Way To Make Money From Recipe Blogging?

If you want to build a successful recipe blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Recipe Blogging?

Absolutely! Some recipe blogs, like Delish and Epicurious get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Recipe Blog?

Learning how to start a recipe blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Recipe Bloggers Get Paid?

Most recipe bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some recipe bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Recipe Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean recipe blogging isn’t fun.

As a recipe blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Recipe Blog?

It’s absolutely worth it to start a recipe blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in recipe-related industries will take you seriously.

Final Thoughts on Monetizing a Recipe Blog

So now that you know all the different ways you can make money from your recipe blog, here's one more tip for you:

Try using multiple monetization methods!

By having multiple income streams, you can protect the future of your business.

If you promote affiliate offers, have display ads, and sell your own products, you won't be too affected if Amazon reduces its commission rates again.

With this multi-tiered approach, hard work, and careful planning, you'll be well on your way to earning what your online business truly deserves.

Why You Should Trust Our Recipe Blogging Content

You may be thinking, "that's all great, but what does Lasso know about recipe blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful recipe blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Recipe Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of recipe blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the recipe industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Recipe Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

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Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

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