Niche Guides / Weight Loss

How to Monetize a Weight Loss Blog and Fatten Your Wallet

Learning how to monetize a weight loss blog properly is a crucial part of turning your passion for health into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've got your weight loss blog up and running, now it's time to make some money!

Trust me, monetizing your weight loss blog can be a blast!

Whether you're a newbie or a seasoned pro, these monetization tips will help turn your blog into a money-making machine.

Let's dive into each method and see how you can start cashing in on your passion for weight loss.

Why You Can Trust Our Weight Loss Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many weight loss blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their weight loss blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for weight loss bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Weight Loss Bloggers

When it comes to affiliate products in the weight loss blogging niche, there are several options to consider recommending:

  • Weight loss supplements: These can range from appetite suppressants to fat burners, providing a variety of options for your audience to explore.
  • Meal replacement shakes: These can be convenient for busy individuals looking to manage their calorie intake while still getting essential nutrients.
  • Workout equipment: From yoga mats to dumbbells, recommending fitness gear can help your audience stay active and motivated.
  • Healthy recipe books: Sharing cookbooks with nutritious meal ideas can inspire your audience to make positive changes in their diet.
  • Fitness apps: These can help track progress, set goals, and provide workout routines for your audience to follow.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the weight loss niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for weight loss bloggers:

  1. FraserWilsonFitness


    Commission Rate: $15 Per Sale

    Cookie Duration: 30 Days

    Fraser Wilson is an author of online training and nutritional plans which help people transform their bodies.

  2. HealthyWage


    Commission Rate: $50 Per Lead

    Cookie Duration: 30 Days

    Money is a great motivator so why not get paid to lose those extra pounds? That’s what HealthyWage does. Enter your information and see what you'd win.

  3. bistroMD


    Commission Rate: $36 Per Sale

    Cookie Duration: 30 Days

    bistroMD combines a love for great-tasting real food with the unique knowledge that food is medicine. Get $45 commission per sale by new customers.

TIP: We maintain a database of the best affiliate programs. Click here to see the best weight loss affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Weight Loss Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your weight loss blog. If you’re ready to start making a serious affiliate income from your weight loss site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Weight Loss Bloggers

Affiliate marketing can be a lucrative opportunity for weight loss bloggers looking to monetize their content. By promoting relevant products or services, bloggers can earn commissions for each sale or referral they generate.

On the positive side, affiliate marketing allows bloggers to diversify their income streams and potentially earn passive income. It also gives them the opportunity to recommend products they genuinely believe in to their audience, building trust and credibility.

However, there are also some drawbacks to consider. Affiliate marketing requires a significant amount of time and effort to set up and maintain, especially when it comes to creating high-quality content and promoting affiliate links effectively.

Additionally, bloggers need to be mindful of potential conflicts of interest and ensure they disclose their affiliate relationships transparently to their audience to maintain trust and credibility.

2. Display Ads

The second best way to monetize your weight loss blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Weight Loss Blog With Display Ads

Monetizing a weight loss blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Weight Loss Bloggers

Display ads can be a great way for weight loss bloggers to monetize their content. They are easy to set up and can generate passive income as visitors click on the ads displayed on the blog.

However, one downside of display ads is that they can sometimes distract from the main content of the blog. Some visitors may find them annoying or intrusive, which could negatively impact the user experience.

Additionally, the income generated from display ads may not be very high, especially for smaller blogs with lower traffic. It may take time to see significant earnings from these ads.

Overall, weight loss bloggers should carefully consider the pros and cons of using display ads on their blogs to determine if it aligns with their goals and audience preferences.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the weight loss niche.

A digital product is anything you can sell on your weight loss blog that the customer will receive via download.

Here are some digital products to sell on a weight loss blog:

  • Meal Planning Guide: A detailed guide on how to plan healthy meals for weight loss.
  • Workout Videos: A collection of workout videos for different fitness levels to help with weight loss.
  • Recipe Ebooks: Ebooks with healthy and delicious recipes to support weight loss goals.
  • Progress Tracker App: An app to help users track their progress, set goals, and stay motivated on their weight loss journey.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Weight Loss Bloggers

One of the main advantages of selling digital products for weight loss bloggers is the potential for passive income. Once the products are created and marketed, bloggers can earn money without having to constantly trade their time for it.

Another benefit is the ability to reach a wider audience. Digital products can be easily distributed online, allowing bloggers to connect with customers from around the world who are looking for weight loss solutions.

However, there are also some drawbacks to consider. Competition in the digital products market can be fierce, requiring bloggers to create unique and valuable offerings to stand out from the crowd. Additionally, maintaining and updating digital products can require ongoing effort and resources.

How To Monetize a Weight Loss Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a weight loss blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a weight loss blog with an email newsletter and the pros and cons of email marketing for weight loss bloggers.

How to Monetize a Weight Loss Blog with an Email Newsletter

If you have a weight loss blog, one effective way to monetize it is by creating an email newsletter. This involves collecting email addresses from your audience and sending them regular updates, tips, and product recommendations related to weight loss.

To start monetizing your weight loss blog with an email newsletter, you can offer a free incentive such as a downloadable meal plan or workout guide in exchange for people signing up. This will help you grow your email list quickly and attract engaged subscribers.

Once you have a substantial email list, you can promote affiliate products, sponsored content, or your own digital products like e-books or online courses to your subscribers. Make sure to provide valuable content in your newsletters to build trust with your audience and increase the likelihood of them making a purchase.

Pros and Cons of Email Marketing for Weight Loss Bloggers

  • Pros:
    • Direct communication with your audience
    • Targeted promotion of relevant products
    • Builds a loyal community of followers
  • Cons:
    • Requires consistent effort to maintain engagement
    • Potential for subscribers to unsubscribe if overwhelmed with emails
    • May take time to see significant monetization results

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a weight loss blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Weight Loss Blog With Consulting Services

Monetizing a weight loss blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Weight Loss Bloggers

One of the main pros of selling consulting services for weight loss bloggers is the ability to provide personalized guidance and support to clients. By offering one-on-one consultations, you can tailor your advice to meet the specific needs and goals of each individual, leading to more effective results.

Additionally, selling consulting services allows you to establish yourself as an expert in the field of weight loss and wellness. This can help you attract more clients and build a strong reputation within the blogging community, leading to potential collaborations and partnerships.

On the other hand, a potential con of selling consulting services is the time and effort required to provide personalized support to each client. This can be challenging, especially if you have a large client base or limited availability. It's important to set boundaries and manage your time effectively to prevent burnout.

Another con to consider is the need to constantly stay updated on the latest trends and research in the weight loss industry. Clients expect to receive accurate and up-to-date information, so it's essential to invest time in continuing education and professional development to maintain your credibility as a consultant.

Earn More Money From Your Weight Loss Blog

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Weight Loss Blog Monetization FAQs

What Is The Best Way To Make Money From Weight Loss Blogging?

If you want to build a successful weight loss blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Weight Loss Blogging?

Absolutely! Some weight loss blogs, like No Thanks To Cake and Authentically Emmie get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Weight Loss Blog?

Learning how to start a weight loss blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Weight Loss Bloggers Get Paid?

Most weight loss bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some weight loss bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Weight Loss Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean weight loss blogging isn’t fun.

As a weight loss blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Weight Loss Blog?

It’s absolutely worth it to start a weight loss blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in weight loss-related industries will take you seriously.

Final Thoughts on Monetizing a Weight Loss Blog

So, now you have all the ways to make money from your weight loss blog. But here's a bonus tip:

Try using multiple ways to earn cash! It's smart to have different income sources to secure your blog's future.

If you mix affiliate promotions, ads, and your products, you won't be in trouble if one method fails.

By combining these strategies, working hard, and planning well, you'll soon see the money roll in for your online business!

Why You Should Trust Our Weight Loss Blogging Content

You may be thinking, "that's all great, but what does Lasso know about weight loss blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful weight loss blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Weight Loss Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of weight loss blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the weight loss industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Weight Loss Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

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Using a Secondary CTA Button to Improve Your Conversion Rate

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