So you've got your weight loss blog up and running, now it's time to make some money from it.
Whether you're just starting out or you've been at it for a while, these monetization methods will help you turn your blog into a full-time business.
Let's dive into each method and see how you can start making some serious cash from your weight loss blog.
Why You Can Trust Our Weight Loss Blog Monetization Guide
Lasso is installed on over 8,000 websites, including many weight loss blogs.
Our team has built multiple 7-figure blogs in a wide range of niches.
We have hands-on experience working with founders to grow and monetize their weight loss blogs.
1. Affiliate Marketing
Affiliate marketing is the best monetization method for weight loss bloggers because it hits the sweet spot between time investment and earning potential.
Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.
TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.
Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.
How to Start Affiliate Marketing for Weight Loss Bloggers
Some different kinds of affiliate products to recommend in the weight loss blogging niche include:
- Weight loss supplements: Recommend supplements that are popular and effective in aiding weight loss.
- Fitness equipment: Suggest fitness equipment like resistance bands, dumbbells, and yoga mats that can help with at-home workouts.
- Meal replacement shakes: Recommend high-quality meal replacement shakes for busy individuals looking to manage their weight.
- Cookbooks and meal plans: Recommend cookbooks and meal plans that promote healthy eating and weight loss.
- Fitness clothing: Suggest comfortable and stylish workout clothing that can motivate readers to exercise.
- Healthy snack options: Recommend healthy snacks that are low in calories and can satisfy cravings without derailing weight loss efforts.
Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.
You should start by joining the Amazon Associates affiliate program.
Most physical products in the weight loss niche will be available on Amazon, and the conversion rate on Amazon is insane.
Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.
For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.
To save you some time, here are a few of the best affiliate networks for weight loss bloggers:
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Commission Rate: $15 Per Sale
Cookie Duration: 30 Days
Fraser Wilson is an author of online training and nutritional plans which help people transform their bodies.
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Commission Rate: $50 Per Lead
Cookie Duration: 30 Days
Money is a great motivator so why not get paid to lose those extra pounds? That’s what HealthyWage does. Enter your information and see what you'd win.
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Commission Rate: $36 Per Sale
Cookie Duration: 30 Days
bistroMD combines a love for great-tasting real food with the unique knowledge that food is medicine. Get $45 commission per sale by new customers.
TIP: We maintain a database of the best affiliate programs. Click here to see the best weight loss affiliate programs.
Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.
How To Monetize A Weight Loss Blog With Affiliate Marketing
To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.
Here are a few best practices for adding affiliate links to your WordPress blog:
- Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
- Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
- Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.
Or, take it a step further by creating product displays.
You Can Double Your Affiliate Sales With Lasso Displays
You can create displays manually using the post editor to add links to images and buttons.
However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.
Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.
Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.
You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.
With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.
But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.
That’s just scratching the surface of what Lasso can do to help you monetize your weight loss blog. If you’re ready to start making a serious affiliate income from your weight loss site, sign up for Lasso today.
A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.
Affiliate Marketing Pros and Cons for Weight Loss Bloggers
Affiliate marketing can be a great way for weight loss bloggers to monetize their content. By promoting relevant products and services, bloggers can earn a commission for each sale or lead generated through their unique affiliate links. This can provide a valuable source of passive income for bloggers who are able to build a loyal audience and drive traffic to their affiliate partners.
However, it's important for weight loss bloggers to be transparent about their affiliate relationships and to only promote products and services that align with their brand and values. Over-promotion or endorsing low-quality products can erode trust with their audience and damage their reputation. Additionally, the competitive nature of the weight loss industry means that bloggers may need to invest significant time and effort into creating valuable, engaging content that stands out in a crowded marketplace.
On the positive side, affiliate marketing allows weight loss bloggers to diversify their income streams and potentially earn a significant amount of money if they are able to effectively leverage their platform and influence. It also provides an opportunity to form partnerships with reputable brands and companies in the health and wellness space, which can enhance the blogger's credibility and authority within their niche.
2. Display Ads
The second best way to monetize your weight loss blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.
How to Monetize a Weight Loss Blog With Display Ads
Monetizing a weight loss blog with display ads couldn’t be easier.
First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:
- 100,000+ Visitors per month - Raptive
- 50,000+ Sessions per month - Mediavine
- < 50,000+ Visitors per month - Ezoic
NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.
Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).
If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.
And… that’s it. Let the ads run and wait for your deposits to hit your account.
TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.
You’ll make a lot of money in the long run if you put your readers ahead of quick profit.
Display Ad Pros And Cons For Weight Loss Bloggers
Display ads can be a great way for weight loss bloggers to monetize their content. They are easy to set up and can generate passive income as long as the blog has a steady flow of traffic. However, they can be visually distracting and may take away from the overall user experience on the blog.
On the positive side, display ads can help bloggers reach a wider audience and increase brand awareness. They can also provide valuable insights into the blog's audience through analytics and user engagement data. On the downside, some users may find display ads annoying and may choose to leave the blog altogether.
Ultimately, weight loss bloggers should carefully consider the pros and cons of display ads before implementing them on their blogs. It's important to strike a balance between generating revenue and maintaining a positive user experience for readers.
3. Digital Products
Selling your own digital products is a great way to increase your earnings per visitor in the weight loss niche.
A digital product is anything you can sell on your weight loss blog that the customer will receive via download.
Here are some digital products to sell on a weight loss blog:
- Meal Plans: Customized meal plans tailored to individual needs and preferences.
- Workout Videos: Access to a library of workout videos for different fitness levels and goals.
- Recipe E-books: Collections of healthy and delicious recipes for breakfast, lunch, dinner, and snacks.
- Nutrition Guides: Comprehensive guides on nutrition, portion control, and mindful eating.
- Weight Loss Challenges: Interactive programs with daily tasks, support, and accountability.
A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.
Pros and Cons of Selling Digital Products for Weight Loss Bloggers
One of the biggest pros of selling digital products for weight loss bloggers is the potential for passive income. Once the product is created and marketed, bloggers can continue to earn money from it without much ongoing effort. This can provide a steady stream of income alongside other revenue streams.
Another advantage is the ability to reach a wider audience. Digital products can be sold to anyone with an internet connection, allowing weight loss bloggers to expand their reach beyond their local area. This opens up the opportunity to connect with and help people from all over the world.
On the downside, creating and selling digital products can be time-consuming and require a significant initial investment of time and resources. Bloggers need to put in the work to develop high-quality products and create effective marketing strategies to ensure success.
Additionally, the digital marketplace can be highly competitive, making it challenging for weight loss bloggers to stand out and attract customers. It's important to carefully consider these factors before diving into selling digital products.
How To Monetize a Weight Loss Blog By Selling Digital Products
The first thing to do is create your digital product.
Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.
That’s what I did when I created our Ultimate Blogging Guide:
Get Your FREE 20-Page Guide To Making $1000/Day From Your Niche Blog
Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.
Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.
Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.
Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.
TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.
Barring any issues, you won’t have to do anything but watch your bank account grow.
4. Email Newsletter
One effective way to monetize a weight loss blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a weight loss blog with an email newsletter and the pros and cons of email marketing for weight loss bloggers.
Before we dive into the specifics of monetizing your weight loss blog with an email newsletter, let's talk about what email newsletters are and why they are great for weight loss bloggers. An email newsletter is a regularly distributed email that provides valuable content to subscribers, and it's a fantastic way to build and nurture an engaged audience. For weight loss bloggers, an email newsletter can be used to share success stories, provide meal plans and workout tips, and offer exclusive discounts on fitness products and services.
How to Monetize a Weight Loss Blog with an Email Newsletter
To monetize your weight loss blog with an email newsletter, start by building a strong list of subscribers who are interested in health and fitness. Offer valuable content in your newsletters, such as workout routines, healthy recipes, and motivational tips, and then include affiliate links to relevant products and services. You can also promote your own digital products, such as meal planning guides or online fitness courses, directly to your subscribers.
Pros and Cons of Email Marketing for Weight Loss Bloggers
Pros:
- Direct Communication: Email marketing allows you to communicate directly with your audience, building a loyal community of followers.
- Targeted Promotions: You can tailor your promotions to specific segments of your audience, such as those interested in weight loss supplements or fitness equipment.
- Passive Income: Once you set up your email campaigns, you can earn passive income from affiliate sales and product promotions.
Cons:
- Time-Consuming: Building and maintaining an email list requires time and effort to create valuable content and engage with subscribers.
- Compliance Regulations: You must comply with email marketing regulations, such as obtaining consent from subscribers and providing opt-out options.
5. Consulting and Coaching Services
Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.
As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.
Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.
As a weight loss blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.
How To Monetize A Weight Loss Blog With Consulting Services
Monetizing a weight loss blog with consulting services is similar to selling sponsored posts.
Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.
TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.
Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.
Pros and Cons of Selling Consulting Services for Weight Loss Bloggers
One of the main pros of selling consulting services for weight loss bloggers is the potential to make a significant impact on people's lives. By providing personalized advice and support, you can help individuals achieve their weight loss goals and improve their overall health and well-being.
Another advantage is the opportunity to build a strong personal brand and reputation within the weight loss and wellness industry. As a consultant, you can establish yourself as an expert in your field and attract a loyal following of clients and followers.
On the flip side, one of the cons of selling consulting services to weight loss bloggers is the need to stay updated with the latest research and trends in the industry. This requires continuous learning and professional development to ensure that your advice and recommendations are based on the most current and evidence-based information.
Additionally, selling consulting services can be time-consuming and emotionally taxing, as you'll be working closely with clients who may be struggling with body image issues and emotional eating. It's important to be prepared for the emotional demands of this line of work.
Supercharge your earnings with Lasso. Create no-code product Displays and Tables that convert, find and fix broken links, and gain valuable business insights with revenue analytics.
Learn MoreWeight Loss Blog Monetization FAQs
What Is The Best Way To Make Money From Weight Loss Blogging?
If you want to build a successful weight loss blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.
Can I Make A Full-Time Income From Weight Loss Blogging?
Absolutely! Some weight loss blogs, like No Thanks To Cake and Authentically Emmie get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.
How Do I Start a Weight Loss Blog?
Learning how to start a weight loss blog is the first best way to use your expertise to start an online business.
You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!
How Do Weight Loss Bloggers Get Paid?
Most weight loss bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.
Some weight loss bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.
Is Weight Loss Blogging Easy?
Nothing worth doing is truly easy, but that doesn’t mean weight loss blogging isn’t fun.
As a weight loss blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?
Is It Worth Starting A Weight Loss Blog?
It’s absolutely worth it to start a weight loss blog. Not only can you make a living from it, but you can also build a community and control the conversation.
Once you’re an established authority, people in weight loss-related industries will take you seriously.
Final Thoughts on Monetizing a Weight Loss Blog
Congratulations on learning all the ways you can make money from your weight loss blog!
Here's one more tip for you: use multiple ways to make money!
Having different income sources is the best way to protect your business in the long run.
By promoting affiliate offers, using display ads, and selling your own products, you won't be devastated if one source of income decreases.
With hard work and smart planning, you'll be well on your way to earning what your online business deserves.
Why You Should Trust Our Weight Loss Blogging Content
You may be thinking, "that's all great, but what does Lasso know about weight loss blogging?"
Quite a lot, actually.
Here's why you can trust our process for building a successful weight loss blog:
We've Built Wildly Successful Blogs
Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.
Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.
We put that experience into every guide we write, so you can trust we're giving you a process that works.
We Talk To Weight Loss Bloggers Every Day
Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of weight loss blogs.
Our team supports those bloggers every day as they create awesome content and earn lots of money.
These communications give us a bird's-eye view of what's new in the weight loss industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.
We're Super Nerds
We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.
We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.
