Niche Guides / Automotive

How to Monetize an Automotive Blog: Shifting Gears into Profit!

Learning how to monetize an automotive blog properly is a crucial part of turning your passion for cars into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've got the hang of blogging - setting up your domain, using WordPress, and creating awesome content. Now, it's time to make some money with your automotive blog.

Trust me, monetizing your blog is going to be a blast!

Whether you're just starting out or you've been in the automotive blogging game for a while, these monetization tips will help you turn your passion into a profitable business. Let's dive in and explore each method in detail.

Why You Can Trust Our Automotive Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many automotive blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their automotive blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for automotive bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Automotive Bloggers

There are various types of affiliate products that can be recommended in the automotive blogging niche:

  • Car accessories: This includes products like seat covers, floor mats, car organizers, and phone holders.
  • Car care products: Recommend products such as car wax, interior cleaners, tire shine, and car wash kits.
  • Performance parts: Suggest products like air filters, exhaust systems, cold air intakes, and performance chips.
  • Tools and equipment: Recommend tools like socket sets, jack stands, torque wrenches, and diagnostic scanners.
  • Automotive books and guides: Suggest books on car maintenance, repair guides, and automotive history.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the automotive niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for automotive bloggers:

  1. Travelpayouts


    Commission Rate: 50% Per Sale

    Cookie Duration: 30 Days

    Travelpayouts helps publishers earn on all types of travel services, including flight tickets, accommodation, cruises, tours, car rentals, insurance, and much more.

  2. AutoZone


    Commission Rate: 1.6% Per Sale

    Cookie Duration: 30 Days

    AutoZone is the largest retailer of automotive replacement parts and accessories in the US. They even offer free next day delivery on parts.

  3. Avis


    Commission Rate: 4% Per Sale

    Cookie Duration: 1 Day

    Avis is recognized as one of the best rental car brands and they maintain it by ensuring a stress-free car rental experience.

TIP: We maintain a database of the best affiliate programs. Click here to see the best automotive affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Automotive Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your automotive blog. If you’re ready to start making a serious affiliate income from your automotive site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Automotive Bloggers

Affiliate marketing can be a great way for automotive bloggers to monetize their content. By promoting products or services related to the automotive industry, bloggers can earn a commission for each sale or lead generated through their affiliate links.

One of the main pros of affiliate marketing for automotive bloggers is the potential for passive income. Once the affiliate links are set up, bloggers can continue to earn money from their old posts without having to put in additional effort.

However, there are also some cons to consider. For example, affiliate marketing requires a lot of time and effort to research and promote products that align with the blogger's audience. Additionally, bloggers need to be transparent about their affiliate relationships to maintain trust with their readers.

In conclusion, while affiliate marketing can be a lucrative opportunity for automotive bloggers, it's important to weigh the pros and cons before diving in. With the right approach and strategy, bloggers can successfully monetize their content while providing value to their audience.

2. Display Ads

The second best way to monetize your automotive blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Automotive Blog With Display Ads

Monetizing a automotive blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Automotive Bloggers

Display ads can be a valuable source of revenue for automotive bloggers. They allow you to monetize your content by displaying ads related to cars, auto parts, and other relevant products or services. This can help you generate income from your blog and cover the costs of running it.

On the flip side, display ads can sometimes be intrusive and detract from the user experience on your blog. They can slow down your site's loading speed, causing visitors to leave before even accessing your content. Additionally, some users may find ads distracting or annoying, which could lead to a decrease in engagement on your site.

It's important to strike a balance between monetization and user experience when incorporating display ads into your automotive blog. Consider carefully where to place ads on your site to minimize disruption to your readers. Test different ad formats and placements to see what works best for your audience while still helping you achieve your monetization goals.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the automotive niche.

A digital product is anything you can sell on your automotive blog that the customer will receive via download.

  • Car Diagnostic Tool: A device that can help users identify and troubleshoot issues with their vehicles.
  • Car Care Products: Various products like car wax, interior cleaners, and tire shine to keep vehicles looking clean and well-maintained.
  • Car Accessories: Items such as phone mounts, seat covers, and organizers to enhance the functionality and style of a vehicle.
  • Performance Tuning Software: Software programs that can optimize a vehicle's performance and fuel efficiency.
  • Online Automotive Courses: Courses covering topics like car maintenance, repair, and customization for enthusiasts looking to learn more about their vehicles.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Automotive Bloggers

One of the main advantages of selling digital products as an automotive blogger is the potential for passive income. Once you create and set up your digital products, such as eBooks or online courses, they can continue to generate revenue for you without much ongoing effort.

Another benefit is the ability to reach a larger audience beyond your local area. With digital products, you can sell to customers from all around the world, expanding your reach and increasing your earning potential.

However, there are also some drawbacks to consider. Creating high-quality digital products takes time and effort, so it's important to ensure that your products provide value to your audience to maximize sales.

Additionally, selling digital products requires some technical know-how to set up payment processing systems and deliver the products to customers. It's essential to have a good understanding of online marketing and e-commerce to succeed in this venture.

How To Monetize a Automotive Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a automotive blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a automotive blog with an email newsletter and the pros and cons of email marketing for automotive bloggers.

How to Monetize a Automotive Blog with an Email Newsletter

If you have an automotive blog, one great way to monetize it is through an email newsletter. By building a list of subscribers who are interested in your content, you can promote products, services, and affiliate links to generate revenue.

To start monetizing your automotive blog with an email newsletter, you first need to create valuable and engaging content that will attract readers to sign up. Offer exclusive content, discounts, or giveaways to entice them to subscribe.

Once you have a good list of subscribers, you can start promoting relevant products and services in your newsletters. Make sure to disclose any affiliate links or sponsored content to maintain transparency with your audience.

Pros and Cons of Email Marketing for Automotive Bloggers

  • Pros:
  • Direct communication with your audience
  • Ability to target specific segments of your audience
  • Cost-effective compared to other advertising methods
  • Cons:
  • May require time and effort to build and maintain a subscriber list
  • Risk of emails being marked as spam if not done correctly
  • Need to regularly create engaging content for newsletters

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a automotive blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Automotive Blog With Consulting Services

Monetizing a automotive blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Automotive Bloggers

One of the main advantages of selling consulting services for automotive bloggers is the potential to establish yourself as an expert in the field. By offering valuable advice and guidance to bloggers looking to grow their audience or improve their content, you can position yourself as a trusted source of information within the automotive blogging community.

Additionally, selling consulting services can be a lucrative source of income for those with expertise in the automotive industry. Bloggers are often willing to invest in professional guidance to help them achieve their goals, making consulting a profitable venture for those who can provide valuable insights and assistance.

On the downside, selling consulting services can require a significant time commitment. Working with multiple clients, creating personalized strategies, and providing ongoing support can be demanding, especially for those who are juggling other responsibilities or projects.

Another potential challenge of selling consulting services to automotive bloggers is the need to stay up-to-date on industry trends and best practices. As the automotive industry evolves, so too must your knowledge and expertise in order to continue offering valuable advice and guidance to your clients.

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Automotive Blog Monetization FAQs

What Is The Best Way To Make Money From Automotive Blogging?

If you want to build a successful automotive blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Automotive Blogging?

Absolutely! Some automotive blogs, like Motor Trend and Autoblog get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Automotive Blog?

Learning how to start a automotive blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Automotive Bloggers Get Paid?

Most automotive bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some automotive bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Automotive Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean automotive blogging isn’t fun.

As a automotive blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Automotive Blog?

It’s absolutely worth it to start a automotive blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in automotive-related industries will take you seriously.

Final Thoughts on Monetizing a Automotive Blog

So, now you've got the lowdown on how to make money from your automotive blog. But here's a little bonus tip for you:

Don't put all your eggs in one basket! It's smart to use a variety of ways to make money.

By mixing things up with affiliate offers, display ads, and your own products, you'll be better prepared for any changes in the market.

With this strategy, along with some elbow grease and good planning, you'll be well on your way to earning the rewards your online business deserves.

Why You Should Trust Our Automotive Blogging Content

You may be thinking, "that's all great, but what does Lasso know about automotive blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful automotive blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Automotive Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of automotive blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the automotive industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Automotive Blog

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