Niche Guides / Baking

How to Monetize a Baking Blog and Whisk Up Your Wealth

Learning how to monetize a baking blog properly is a crucial part of turning your passion for baking into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've mastered the art of baking and now it's time to make some dough from your baking blog!

Forget the technical stuff like setting up a domain and writing content, it's time to focus on making money.

Trust me, monetizing your baking blog will be a blast!

Whether you're a newbie or a seasoned pro, these monetization methods will help you turn your blog into a money-making machine.

Let's dive into each method and see how you can turn your passion into a full-time business.

Why You Can Trust Our Baking Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many baking blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their baking blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for baking bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Baking Bloggers

Here are some different kinds of affiliate products to recommend in the baking blogging niche:

  • Baking Tools: Essential tools like measuring cups, mixing bowls, and baking sheets.
  • Cookbooks: Recipe books from famous bakers or specialty cookbooks for specific types of baking.
  • Ingredients: High-quality ingredients like specialty flours, chocolates, and extracts.
  • Bakeware: Specialized bakeware like cake pans, muffin tins, and cookie cutters.
  • Decorating Supplies: Frosting tips, food coloring, and edible decorations for cakes and cookies.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the baking niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for baking bloggers:

  1. Rachael Ray

    Rachael Ray

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    The Rachael Ray Store sells a beautiful assortment of cookware, cookbooks, dinnerware, bakeware, and more.

  2. Ketoconnect


    Commission Rate: 40% Per Sale

    Cookie Duration: 90 Days

    KetoConnect is a globally recognized brand for its authenticity and quality content towards improving health and fitness through a keto diet.

  3. Cuisinart


    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    Cuisineart sells various kitchen appliances and tools. Get a 10% commission rate and 45-day cookie duration with their affiliate program!

TIP: We maintain a database of the best affiliate programs. Click here to see the best cooking affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Baking Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your baking blog. If you’re ready to start making a serious affiliate income from your baking site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Baking Bloggers

For baking bloggers, affiliate marketing can be a great way to monetize their content. By partnering with brands that offer baking-related products or services, bloggers can earn a commission for each sale or referral they generate through their unique affiliate links.

One of the major pros of affiliate marketing for baking bloggers is the potential for passive income. Once the initial setup is done, bloggers can continue to earn money from their affiliate links without having to put in much ongoing effort. This can be especially beneficial for bloggers who have a loyal following and regularly create content related to baking.

However, there are also some cons to consider. For example, some readers may be turned off by affiliate links if they feel like the blogger is only promoting products for the sake of making money. It's important for bloggers to be transparent about their affiliate relationships and only promote products that they truly believe in and think will benefit their audience.

Overall, affiliate marketing can be a valuable revenue stream for baking bloggers, but it's essential to approach it thoughtfully and authentically to maintain trust with your audience.

2. Display Ads

The second best way to monetize your baking blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Baking Blog With Display Ads

Monetizing a baking blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Baking Bloggers

Display ads can be a valuable source of income for baking bloggers looking to monetize their content. By allowing companies to place ads on your site, you can earn money based on the number of impressions or clicks the ads receive.

However, there are some downsides to consider. Display ads can sometimes clutter your site and detract from the overall user experience. They can also slow down your site's loading speed, which may turn off visitors.

On the positive side, display ads can provide a steady stream of passive income for bloggers, allowing them to focus on creating content rather than constantly seeking out sponsored opportunities. Additionally, they can help you reach a wider audience and potentially attract more sponsors in the future.

Ultimately, the decision to use display ads on your baking blog will depend on your goals and priorities. It's important to weigh the pros and cons carefully to determine if they align with your overall strategy for monetization.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the baking niche.

A digital product is anything you can sell on your baking blog that the customer will receive via download.

  • Baking Recipe E-Book: A collection of tried and tested recipes for cakes, cookies, bread, and more, with step-by-step instructions and tips.
  • Online Baking Classes: Interactive video courses taught by professional bakers covering various techniques such as decorating, pastry-making, and bread baking.
  • Baking Ingredient Bundles: Curated packages of specialty ingredients needed for specific recipes, conveniently packaged and delivered to your doorstep.
  • Baking Tool Kits: Essential baking tools and equipment sets for beginners or advanced bakers, including items like measuring cups, mixing bowls, and piping bags.
  • Baking Subscription Box: A monthly box filled with baking goodies such as unique ingredients, kitchen gadgets, and recipe cards for inspiration.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Baking Bloggers

One of the main benefits of selling digital products for baking bloggers is the potential for passive income. Once you create and upload your digital products, such as e-books or printables, they can be purchased by customers without much ongoing effort on your part.

Additionally, digital products have a low cost of production and distribution. There are no physical materials to buy or ship, so your profit margins can be higher compared to selling physical products. This can be especially advantageous for bloggers looking to monetize their content.

On the flip side, selling digital products requires a certain level of technical know-how. You'll need to set up an online store, handle digital downloads, and potentially deal with customer service issues related to the products. This can be a learning curve for bloggers who are new to e-commerce.

Lastly, the digital products market can be competitive, especially in the baking niche. You'll need to find ways to differentiate your products and attract customers to stand out among the competition. Marketing and promoting your digital products effectively will be crucial for success in this space.

How To Monetize a Baking Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a baking blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a baking blog with an email newsletter and the pros and cons of email marketing for baking bloggers.

How to Monetize a Baking Blog with an Email Newsletter

If you have a baking blog, one effective way to monetize it is by creating an email newsletter. This allows you to connect directly with your audience and promote your products or services in a more personal way.

To start monetizing your baking blog with an email newsletter, you can offer exclusive recipes, baking tips, and special discounts to your subscribers. This can help build loyalty and encourage them to make purchases from your blog.

Another way to monetize your baking blog through an email newsletter is by partnering with brands for sponsored content or affiliate marketing. You can promote baking products or ingredients to your subscribers and earn a commission for each sale made through your unique affiliate link.

Pros and Cons of Email Marketing for Baking Bloggers

  • Pros:
    • Direct communication with your audience
    • Builds brand loyalty
    • Potential for sponsored content and affiliate marketing opportunities
  • Cons:
    • Requires time and effort to create engaging content
    • Potential for subscribers to unsubscribe
    • May require compliance with email marketing regulations

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a baking blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Baking Blog With Consulting Services

Monetizing a baking blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Baking Bloggers

One of the main advantages of selling consulting services to baking bloggers is the opportunity to share your expertise and knowledge with others who are passionate about baking. This can be a rewarding experience as you help others improve their skills and grow their businesses.

Another pro is the potential for a flexible schedule. As a consultant, you can often set your own hours and work from home, allowing you to balance your personal and professional life more effectively.

On the flip side, a challenge of selling consulting services to baking bloggers is the need to constantly stay updated on industry trends and best practices. This requires ongoing learning and research to ensure you are providing valuable and relevant advice to your clients.

Additionally, building a reputation as a trusted consultant in the baking industry can take time and effort. It may require networking, attending events, and building a strong online presence to attract clients and establish credibility in the field.

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Baking Blog Monetization FAQs

What Is The Best Way To Make Money From Baking Blogging?

If you want to build a successful baking blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Baking Blogging?

Absolutely! Some baking blogs, like Bake from Scratch and Joy the Baker get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Baking Blog?

Learning how to start a baking blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Baking Bloggers Get Paid?

Most baking bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some baking bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Baking Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean baking blogging isn’t fun.

As a baking blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Baking Blog?

It’s absolutely worth it to start a baking blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in baking-related industries will take you seriously.

Final Thoughts on Monetizing a Baking Blog

So, now you've got the lowdown on how to make money from your baking blog. Here's one last tip for you:

Make sure to mix it up and use different ways to bring in that dough!

Having multiple income streams is key to keeping your blog thriving in the long run.

By combining affiliate promotions, display ads, and selling your own products, you'll be prepared for any changes in the online market.

With dedication, strategic thinking, and a variety of monetization methods, you'll soon be raking in the rewards your baking blog deserves.

Why You Should Trust Our Baking Blogging Content

You may be thinking, "that's all great, but what does Lasso know about baking blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful baking blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Baking Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of baking blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the baking industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Baking Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

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