So you've started a baking blog—awesome! You’ve got your domain, installed WordPress, and crafted some delicious content. Now, it's time to make some money with it.
Trust me, this part is going to be a blast! Whether you're just starting or you're already a baking pro, there are plenty of ways to monetize your blog.
These strategies can help you turn your sweet little hobby into a real business. Ready to dive in? Let’s explore each method!
Why You Can Trust Our Baking Blog Monetization Guide
Lasso is installed on over 8,000 websites, including many baking blogs.
Our team has built multiple 7-figure blogs in a wide range of niches.
We have hands-on experience working with founders to grow and monetize their baking blogs.
1. Affiliate Marketing
Affiliate marketing is the best monetization method for baking bloggers because it hits the sweet spot between time investment and earning potential.
Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.
TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.
Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.
How to Start Affiliate Marketing for Baking Bloggers
When diving into the baking blogging niche, there are plenty of affiliate products you can recommend. Here are some great ideas:
- Baking Tools: High-quality mixing bowls, spatulas, and measuring cups can make all the difference. They ensure accurate measurements and effortless mixing.
- Cookbooks: Recommend popular baking cookbooks with unique recipes. They're perfect for inspiring readers to try something new.
- Specialty Ingredients: Items like high-end chocolates, organic flours, or unique sprinkles can elevate a baking project.
- Baking Courses: Online courses that teach new baking techniques or specialized skills can be a hit with enthusiasts eager to improve.
- Subscription Boxes: Monthly baking kits with pre-measured ingredients and recipes keep the fun ongoing. It’s a great way for readers to discover new flavors.
- Kitchen Appliances: Recommend mixers, ovens, or tool sets specifically designed for bakers. The right gadget can save time and produce better results.
Why promote these products?
- Build Trust: Quality recommendations enhance your credibility as a knowledgeable baking resource.
- Potential for Earnings: Many baking enthusiasts are willing to invest in the best tools and ingredients.
- Diverse Audience Appeal: From beginners to advanced bakers, there's something for everyone.
- Enhance Reader Experience: Sharing valuable products helps your audience improve their baking adventures.
Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.
You should start by joining the Amazon Associates affiliate program.
Most physical products in the baking niche will be available on Amazon, and the conversion rate on Amazon is insane.
Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.
For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.
To save you some time, here are a few of the best affiliate networks for baking bloggers:
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Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
The Rachael Ray Store sells a beautiful assortment of cookware, cookbooks, dinnerware, bakeware, and more.
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Commission Rate: 40% Per Sale
Cookie Duration: 90 Days
KetoConnect is a globally recognized brand for its authenticity and quality content towards improving health and fitness through a keto diet.
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Commission Rate: 10% Per Sale
Cookie Duration: 45 Days
Cuisineart sells various kitchen appliances and tools. Get a 10% commission rate and 45-day cookie duration with their affiliate program!
TIP: We maintain a database of the best affiliate programs. Click here to see the best cooking affiliate programs.
Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.
How To Monetize A Baking Blog With Affiliate Marketing
To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.
Here are a few best practices for adding affiliate links to your WordPress blog:
- Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
- Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
- Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.
Or, take it a step further by creating product displays.
You Can Double Your Affiliate Sales With Lasso Displays
You can create displays manually using the post editor to add links to images and buttons.
However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.
Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.
Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.
You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.
With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.
But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.
That’s just scratching the surface of what Lasso can do to help you monetize your baking blog. If you’re ready to start making a serious affiliate income from your baking site, sign up for Lasso today.
A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.
Affiliate Marketing Pros and Cons for Baking Bloggers
Affiliate marketing can be a goldmine for baking bloggers. It's a straightforward way to earn money by promoting products you love. When you share tools like stand mixers, spatulas, or specialty flours through affiliate links, you get a cut whenever someone makes a purchase through your link. This is especially beneficial if you create content that naturally includes these products, like recipe posts or baking tutorials.
However, it’s important to balance promotion with authenticity. Readers appreciate genuine recommendations. If you are constantly shoving products down their throats, they might lose trust and stop visiting your blog. Be selective with the affiliates you work with to ensure they align with your brand and the interests of your audience.
Another downside is varying commission rates. Some programs pay well, while others may not be worth your time. It’s crucial to compare and choose those that offer competitive rates. Plus, managing multiple affiliate accounts can be time-consuming, which pulls your focus from creating quality baking content.
2. Display Ads
The second best way to monetize your baking blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.
How to Monetize a Baking Blog With Display Ads
Monetizing a baking blog with display ads couldn’t be easier.
First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:
- 100,000+ Visitors per month - Raptive
- 50,000+ Sessions per month - Mediavine
- < 50,000+ Visitors per month - Ezoic
NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.
Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).
If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.
And… that’s it. Let the ads run and wait for your deposits to hit your account.
TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.
You’ll make a lot of money in the long run if you put your readers ahead of quick profit.
Display Ad Pros And Cons For Baking Bloggers
When it comes to display ads, baking bloggers see both rewards and drawbacks. One big plus is the potential for steady income. By placing visually appealing ads related to baking, you can monetize your blog without much effort. Brands love to partner with food bloggers, especially when it comes to products like bakeware and ingredients.
However, display ads can also detract from the user experience. Too many ads can make your site feel cluttered and overwhelming. Readers may find it harder to focus on your delicious recipes when they’re constantly bombarded by flashy graphics and pop-ups. This could lead to higher bounce rates—nobody likes that.
Another aspect to consider is the earnings potential. While some bloggers report solid income from display ads, others find it lackluster. It often depends on your traffic levels and how well your audience engages with ads. It’s essential to balance ad placement with the quality of your content to keep readers coming back for more.
3. Digital Products
Selling your own digital products is a great way to increase your earnings per visitor in the baking niche.
A digital product is anything you can sell on your baking blog that the customer will receive via download.
Here’s a quick list of digital products to boost your baking blog:
- eBooks: Collections of your best recipes or themed baking guides. Think “Cookies 101” or “The Perfect Cake.”
- Printable Recipe Cards: Attractive, easy-to-use cards featuring your popular recipes. Perfect for sharing or gifting.
- Baking Schedules: A downloadable planner to help bakers organize their baking days. Include time slots for prep, bake, and cool.
- Video Tutorials: Short, engaging videos showcasing techniques or recipes. Everyone loves a visual guide!
- Exclusive Membership Content: Offer paid subscribers extra recipes, tips, and video content. Build a community around your blog.
A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.
Pros and Cons of Selling Digital Products for Baking Bloggers
One of the biggest perks of selling digital products as a baking blogger is the low overhead. You can create e-books, online courses, or printable recipes without worrying about production costs or inventory. This means higher profit margins since you only need to invest time and creativity.
On the flip side, not everyone is ready to spend money on digital products. Some followers may prefer free content rather than paying for recipes or guides. This might lead to a slower build-up in sales, especially when you're just starting out.
Another advantage is the ability to reach a wider audience online. You can sell your products globally, expanding your brand beyond local limits. Plus, digital products are accessible any time, making it easier for your fans to purchase whenever they want.
However, with great reach comes great competition. Many baking bloggers are diving into digital product sales. So, it’s crucial to stand out with unique offerings. Otherwise, you might get lost in the crowd and struggle to gain traction.
How To Monetize a Baking Blog By Selling Digital Products
The first thing to do is create your digital product.
Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.
That’s what I did when I created our Ultimate Blogging Guide:
Get Your FREE 20-Page Guide To Making $1000/Day From Your Niche Blog
Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.
Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.
Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.
Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.
TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.
Barring any issues, you won’t have to do anything but watch your bank account grow.
4. Email Newsletter
One effective way to monetize a baking blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a baking blog with an email newsletter and the pros and cons of email marketing for baking bloggers.
How to Monetize a Baking Blog with an Email Newsletter
Email newsletters are a powerful tool for baking bloggers. They allow you to connect directly with your audience and keep them updated on your latest recipes, tips, and baking products. When you build a strong email list, it turns into a loyal community that is eager to support your endeavors, which can lead to various monetization opportunities.
To monetize your baking blog through an email newsletter, start by building your email list. You can do this by offering a freebie, like an e-book of quick recipes or a guide on baking essentials, in exchange for your readers’ email addresses. Once you’ve gathered a decent list, consistently send out newsletters featuring your latest blog posts, exclusive recipes, and even behind-the-scenes stories about your baking journey. Your audience will appreciate the personal touch, which keeps them engaged.
Monetization can come in several forms. You can include affiliate links in your newsletters for cooking supplies, baking tools, and favorite ingredients. Whenever your subscribers buy through those links, you earn a commission. Additionally, you might consider featuring sponsored content, like special offers from brands relevant to your audience. Lastly, promoting your own baking products or online classes through your newsletter can create another income stream.
Don't forget to promote your own merchandise, such as custom aprons or branded baking mixes. Your email newsletter can highlight these products or even offer special discounts to newsletter subscribers. Ultimately, this direct form of communication not only increases trust but also drives sales, making it a smart monetization strategy for baking bloggers.
Pros and Cons of Email Marketing for Baking Bloggers
- Pros:
- Direct Communication: You reach your audience directly in their inbox, where they can easily engage with your content.
- Loyal Audience: Subscribed readers are often your biggest fans, making them more likely to buy from you.
- Cost-Effective: Email marketing platforms are usually inexpensive and provide a high ROI.
- Customizable Content: You can tailor your emails based on your audience's preferences and behaviors.
- Cons:
- Time-Consuming: Growing and maintaining an email list requires consistent effort and content creation.
- Spam Regulations: You need to stay compliant with laws like GDPR, which can be restrictive.
- Potential Low Open Rates: Not every subscriber will engage with every email, and tracking effectiveness can be tricky.
- Email Fatigue: Readers might ignore your emails if they feel overwhelmed or receive too many.
5. Consulting and Coaching Services
Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.
As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.
Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.
As a baking blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.
How To Monetize A Baking Blog With Consulting Services
Monetizing a baking blog with consulting services is similar to selling sponsored posts.
Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.
TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.
Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.
Pros and Cons of Selling Consulting Services for Baking Bloggers
Selling consulting services for baking bloggers can be a sweet deal, but it has its ups and downs. On the plus side, it's a great way to monetize your skills. If you're knowledgeable about baking, you can share tips, tricks, and strategies that help others improve their content or skills. This also builds your brand, as you position yourself as an expert in the niche.
However, there are challenges too. Many bloggers might have tight budgets, making it tough to land clients who can afford you. Also, the consulting process can be time-consuming. Each client requires personalized attention, which means less time spent on your own blogging endeavors.
Moreover, marketing your consulting services requires effort. You need to promote yourself through social media, your blog, or even emails. It’s essential to convey your value effectively. Competition is fierce; many bloggers may find it hard to stand out and attract the right audience.
Overall, if you’re up for the challenge, consulting can offer rewarding opportunities. Just be prepared for the reality of running this type of business alongside your blogging efforts.
Supercharge your earnings with Lasso. Create no-code product Displays and Tables that convert, find and fix broken links, and gain valuable business insights with revenue analytics.
Learn MoreBaking Blog Monetization FAQs
What Is The Best Way To Make Money From Baking Blogging?
If you want to build a successful baking blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.
Can I Make A Full-Time Income From Baking Blogging?
Absolutely! Some baking blogs, like Bake from Scratch and Joy the Baker get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.
How Do I Start a Baking Blog?
Learning how to start a baking blog is the first best way to use your expertise to start an online business.
You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!
How Do Baking Bloggers Get Paid?
Most baking bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.
Some baking bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.
Is Baking Blogging Easy?
Nothing worth doing is truly easy, but that doesn’t mean baking blogging isn’t fun.
As a baking blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?
Is It Worth Starting A Baking Blog?
It’s absolutely worth it to start a baking blog. Not only can you make a living from it, but you can also build a community and control the conversation.
Once you’re an established authority, people in baking-related industries will take you seriously.
Final Thoughts on Monetizing a Baking Blog
Congrats! You’ve learned all the ways to monetize your baking blog step-by-step.
But here’s a bonus tip for you:
Use multiple monetization methods!
Diversifying your income streams helps secure your business's future. If you mix things up—like promoting affiliate offers, using display ads, and selling your own products—you won’t be as vulnerable if one income source drops.
With this multi-tiered approach, a little hard work, and some careful planning, you're well on your way to earning what your online business truly deserves.
Why You Should Trust Our Baking Blogging Content
You may be thinking, "that's all great, but what does Lasso know about baking blogging?"
Quite a lot, actually.
Here's why you can trust our process for building a successful baking blog:
We've Built Wildly Successful Blogs
Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.
Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.
We put that experience into every guide we write, so you can trust we're giving you a process that works.
We Talk To Baking Bloggers Every Day
Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of baking blogs.
Our team supports those bloggers every day as they create awesome content and earn lots of money.
These communications give us a bird's-eye view of what's new in the baking industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.
We're Super Nerds
We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.
We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.
