Niche Guides / Coupon

How to Monetize a Coupon Blog and Clip Your Way to Cash

Learning how to monetize a coupon blog properly is a crucial part of turning your passion for saving into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've got the hang of blogging basics like domain registration and content creation. Now, it's time to dive into the world of monetizing a coupon blog.

Trust me, this is where the real fun begins on your blogging journey.

Whether you're just starting out or already a coupon influencer, these monetization strategies will help you transform your blog into a profitable business. Let's explore each method in detail.

Why You Can Trust Our Coupon Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many coupon blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their coupon blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for coupon bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Coupon Bloggers

Some different kinds of affiliate products to recommend in the coupon blogging niche include:

  • Beauty Products: Recommend makeup, skincare, and hair care products that your audience can save money on with coupons.
  • Home Decor: Suggest deals on furniture, home accessories, and decor items to help your readers save on decorating their homes.
  • Fashion and Clothing: Share discounts on clothing, shoes, and accessories from popular brands and retailers.
  • Technology and Gadgets: Promote savings on electronics, gadgets, and tech accessories for tech-savvy readers.
  • Travel and Vacation Packages: Recommend discounted travel deals, hotel stays, and vacation packages for your audience to enjoy.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the coupon niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for coupon bloggers:

  1. Academic Superstore

    Academic Superstore

    Commission Rate: 4% Per Sale

    Cookie Duration: 45 Days

    Find academic edition software discounts for students, teachers, and schools. Educational pricing available.

  2. Points


    Commission Rate: 1.25% - 10% Per Sale

    Cookie Duration: 15 Days allows you to manage all your different loyalty programs from one interface. Even exchange and redeem points for other things.

  3. Ibotta


    Commission Rate: $2 Per Referral

    Cookie Duration: Unknown

    Ibotta is a free app that rewards you for purchases you already make. Get cash when shopping in-store. Online shoppers earn via their web portal.

TIP: We maintain a database of the best affiliate programs. Click here to see the best coupon affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Coupon Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

You Can Double Your Affiliate Sales With Lasso Displays

Great Displays Increase Conversions!
Extreme Couponing: Learn How to Be a Savvy Shopper and Save Money
Buy from Amazon Put This Display On Your Site
We earn a commission if you make a purchase, at no additional cost to you.
12/22/2023 08:02 pm GMT

You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your coupon blog. If you’re ready to start making a serious affiliate income from your coupon site, sign up for Lasso today.

Best for Monetization
Lasso: The All-In-One WordPress Plugin for Affiliate Marketing

A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.

Learn More Create Displays Like This

Affiliate Marketing Pros and Cons for Coupon Bloggers

Affiliate marketing can be a lucrative opportunity for coupon bloggers looking to monetize their content. One major advantage is the potential for passive income, as bloggers can earn commissions on sales generated through their affiliate links. This can be a great way to diversify revenue streams and increase earnings.

On the flip side, affiliate marketing requires bloggers to strike a balance between promoting products and maintaining their credibility with their audience. Overly promotional content can turn readers off and lead to a loss of trust. It's important for coupon bloggers to be transparent about their affiliate relationships and only promote products they genuinely believe in.

Another challenge of affiliate marketing for coupon bloggers is the fluctuating nature of commission rates and affiliate programs. These programs can change their terms at any time, impacting bloggers' earnings. It's important for bloggers to stay informed about changes in the industry and be prepared to adapt their strategies accordingly.

2. Display Ads

The second best way to monetize your coupon blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Coupon Blog With Display Ads

Monetizing a coupon blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Coupon Bloggers

Display ads can be a valuable source of revenue for coupon bloggers. They provide a passive income stream that can help offset the costs of running a blog and potentially generate additional income. By displaying ads on their site, coupon bloggers can monetize their content and reach a broader audience.

However, there are also some drawbacks to consider. Display ads can sometimes slow down the loading speed of a website, which may negatively impact user experience and SEO rankings. Additionally, some visitors may find ads intrusive or distracting, leading them to leave the site before engaging with the content.

It's essential for coupon bloggers to strike a balance between monetization and user experience when incorporating display ads on their site. By carefully selecting the placement and type of ads, bloggers can maximize their revenue potential while ensuring a positive experience for their audience.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the coupon niche.

A digital product is anything you can sell on your coupon blog that the customer will receive via download.

  • Digital Planners: Downloadable planners for organizing schedules and tasks.
  • Online Courses: Access to courses on various topics such as marketing, photography, or coding.
  • Ebooks: Digital books on a wide range of subjects from fiction to self-help.
  • Stock Photos: High-quality images for use in blog posts or social media.
  • Printables: Templates for meal planning, budgeting, or fitness tracking.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Coupon Bloggers

One of the main advantages of selling digital products for coupon bloggers is the potential for passive income. Once the digital product is created, it can be sold repeatedly without the need for physical inventory or shipping, allowing bloggers to earn money while they sleep.

Another benefit is the ability to reach a wider audience. Digital products can be easily distributed online, making it possible to reach customers from around the world. This can help coupon bloggers expand their reach and increase their revenue streams.

However, selling digital products also comes with some drawbacks. One challenge is the need to constantly update and improve the products to stay competitive in the market. This requires time and effort on the part of the blogger to ensure that their products remain relevant and attractive to customers.

Additionally, selling digital products may also face issues such as piracy and unauthorized distribution. Bloggers need to take measures to protect their products and intellectual property rights to prevent unauthorized use, which can be a concern when selling digital goods online.

How To Monetize a Coupon Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a coupon blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a coupon blog with an email newsletter and the pros and cons of email marketing for coupon bloggers.

How to Monetize a Coupon Blog with an Email Newsletter

If you have a coupon blog, one great way to monetize it is by creating an email newsletter. By building a list of subscribers who are interested in saving money, you can promote affiliate products, sponsored deals, and exclusive offers to them.

Here are a few steps to monetize your coupon blog with an email newsletter:

  • Build a subscriber list: Encourage visitors to your blog to sign up for your newsletter by offering them a discount or freebie in exchange for their email address.
  • Provide valuable content: Keep your subscribers engaged by sending them helpful tips, exclusive deals, and coupon codes regularly.
  • Monetize strategically: Include affiliate links, sponsored promotions, and your own products or services in your email newsletters to generate revenue.

Pros and Cons of Email Marketing for Coupon Bloggers


  • Direct communication: Email newsletters allow you to reach your audience directly in their inboxes, increasing the chances of them seeing your promotions.
  • Targeted promotions: You can segment your email list based on interests and buying behavior, allowing you to send personalized offers to specific groups of subscribers.
  • Cost-effective: Compared to other forms of marketing, email newsletters are relatively inexpensive to create and send out, making them a budget-friendly option for coupon bloggers.


  • Email deliverability: There is always a risk that your emails may end up in the spam folder or not be delivered at all, reducing the effectiveness of your campaigns.
  • Subscriber engagement: Keeping subscribers interested and preventing them from unsubscribing can be a challenge, especially if you send too many promotions or irrelevant content.
  • Compliance issues: You must ensure that your email marketing practices comply with relevant laws and regulations, such as GDPR, to avoid penalties and maintain trust with your subscribers.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a coupon blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Coupon Blog With Consulting Services

Monetizing a coupon blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Coupon Bloggers

One of the pros of selling consulting services to coupon bloggers is the potential for a steady stream of income. Coupon bloggers are always looking for ways to optimize their content and increase their revenue, making them willing to invest in consulting services.

Another advantage is the opportunity to build long-term relationships with clients. By providing valuable advice and guidance to coupon bloggers, you can establish yourself as an expert in the field and create a loyal client base.

On the flip side, one of the cons of selling consulting services to coupon bloggers is the need to stay updated on the latest trends and strategies in the industry. Coupon bloggers are constantly evolving their techniques, so you must be willing to adapt and learn new skills to stay relevant.

Additionally, selling consulting services to coupon bloggers may require a significant time commitment. Working closely with clients to understand their needs and develop customized solutions can be time-consuming, so it's important to be prepared for the workload.

Earn More Money From Your Coupon Blog

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Learn More

Coupon Blog Monetization FAQs

What Is The Best Way To Make Money From Coupon Blogging?

If you want to build a successful coupon blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Coupon Blogging?

Absolutely! Some coupon blogs, like Hip 2 Save and Money Saving Mom get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Coupon Blog?

Learning how to start a coupon blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Coupon Bloggers Get Paid?

Most coupon bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some coupon bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Coupon Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean coupon blogging isn’t fun.

As a coupon blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Coupon Blog?

It’s absolutely worth it to start a coupon blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in coupon-related industries will take you seriously.

Final Thoughts on Monetizing a Coupon Blog

So, now you've got the lowdown on how to make money from your coupon blog. But here's a little extra tip for you:

Don't put all your eggs in one basket!

Having different ways to make money is key to keeping your blog's income safe in the long run.

If you mix things up by promoting affiliate deals, using ads, and selling your own stuff, you won't be left high and dry if one source dries up.

By spreading out your efforts and being strategic, you'll be well on your way to earning what you deserve from your online hustle.

Why You Should Trust Our Coupon Blogging Content

You may be thinking, "that's all great, but what does Lasso know about coupon blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful coupon blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Coupon Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of coupon blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the coupon industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Coupon Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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