Niche Guides / Coupon

How to Monetize a Coupon Blog and Clip Your Way to Cash

Learning how to monetize a coupon blog properly is a crucial part of turning your passion for saving into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've started your coupon blog and have learned the basics of blogging. Now, it's time to monetize your blog and turn it into a full-time business.

Trust me, monetizing a coupon blog can be a lot of fun!

Whether you're a newbie or an experienced coupon influencer, these monetization methods can help you take your blog to the next level:

Let's dive into each method and see how you can start making money from your blog!

Why You Can Trust Our Coupon Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many coupon blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their coupon blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for coupon bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Coupon Bloggers

When it comes to affiliate products in the coupon blogging niche, there are several options to consider. Here are some different kinds of products you can recommend:

  • Online retailers: Partner with e-commerce platforms like Amazon, Walmart, or Target to promote various products.
  • Subscription boxes: Recommend subscription services such as meal kits, beauty boxes, or book clubs.
  • Travel deals: Promote discounted flights, hotel bookings, or vacation packages through travel affiliate programs.
  • Online courses: Collaborate with educational platforms to offer discounts on courses related to personal development, marketing, or skills enhancement.
  • Food delivery services: Partner with popular food delivery apps to provide exclusive discounts for your readers.
  • Home decor: Recommend products from home decor retailers or online marketplaces like Etsy.
  • Fitness equipment: Promote workout gear, exercise machines, or fitness accessories through affiliate programs.
  • Beauty products: Collaborate with beauty brands to offer discounts on skincare, makeup, or haircare products.
  • Technology gadgets: Recommend the latest gadgets, electronics, or accessories from reputable brands.
  • Online services: Partner with website hosting providers, VPN services, or online marketing platforms to offer exclusive deals.

By diversifying the types of products you recommend, you can appeal to a wider audience and increase your chances of earning affiliate commissions.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the coupon niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for coupon bloggers:

  1. Academic Superstore

    Academic Superstore

    Commission Rate: 4% Per Sale

    Cookie Duration: 45 Days

    Find academic edition software discounts for students, teachers, and schools. Educational pricing available.

  2. Points


    Commission Rate: 1.25% - 10% Per Sale

    Cookie Duration: 15 Days allows you to manage all your different loyalty programs from one interface. Even exchange and redeem points for other things.

  3. Ibotta


    Commission Rate: $2 Per Referral

    Cookie Duration: Unknown

    Ibotta is a free app that rewards you for purchases you already make. Get cash when shopping in-store. Online shoppers earn via their web portal.

TIP: We maintain a database of the best affiliate programs. Click here to see the best coupon affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Coupon Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

You Can Double Your Affiliate Sales With Lasso Displays

Great Displays Increase Conversions!
Extreme Couponing: Learn How to Be a Savvy Shopper and Save Money
Buy from Amazon Put This Display On Your Site
We earn a commission if you make a purchase, at no additional cost to you.
12/22/2023 08:02 pm GMT

You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your coupon blog. If you’re ready to start making a serious affiliate income from your coupon site, sign up for Lasso today.

Best for Monetization
Lasso: The All-In-One WordPress Plugin for Affiliate Marketing

A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.

Learn More Create Displays Like This

Affiliate Marketing Pros and Cons for Coupon Bloggers

Affiliate marketing can be a lucrative venture for coupon bloggers. It offers the opportunity to earn a commission by promoting products or services on their blog. However, like any business venture, there are pros and cons to consider.

One of the major advantages of affiliate marketing for coupon bloggers is the potential for passive income. By including affiliate links in their blog posts, they can earn a commission whenever a reader makes a purchase through their link. This means that even when they're not actively promoting products, they can still generate income.

Another pro of affiliate marketing for coupon bloggers is the flexibility it offers. They can choose which products or services to promote based on their own preferences and the needs of their audience. This allows them to align their promotions with their blog's niche and target market, increasing the likelihood of conversions.

However, it's important for coupon bloggers to be aware of the potential cons of affiliate marketing. One challenge is the need to strike a balance between promoting products and maintaining the trust of their audience. Overly aggressive or irrelevant promotions can come across as spammy and may turn off readers. It's crucial to only promote products that align with their blog's content and genuinely provide value to their audience.

2. Display Ads

The second best way to monetize your coupon blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Coupon Blog With Display Ads

Monetizing a coupon blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Coupon Bloggers

Display ads can be a great way for coupon bloggers to monetize their website and generate income. One of the main advantages of display ads is that they are easy to set up and require minimal maintenance. Once the ads are in place, bloggers can earn passive income as visitors view or click on the ads.

Another benefit of display ads is that they can provide a steady stream of revenue. Coupon bloggers often have a dedicated audience that is actively seeking deals and discounts. By displaying relevant ads, bloggers can earn a commission for every click or purchase made through the ads.

However, there are also some drawbacks to consider. Display ads can sometimes be intrusive and disrupt the user experience on the blog. They can slow down page load times and make the website look cluttered. Additionally, some users may find ads distracting or annoying, which could potentially lead to a decrease in engagement on the blog.

In conclusion, display ads can be a valuable source of income for coupon bloggers, but it's important to weigh the pros and cons before implementing them. It's crucial to find a balance between monetization and user experience to ensure the success and sustainability of the blog.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the coupon niche.

A digital product is anything you can sell on your coupon blog that the customer will receive via download.

Digital products to sell on a coupon blog:

  • E-books: Offer discounted or coupon codes for popular e-books on various topics.
  • Online courses: Provide exclusive discounts for online courses in areas like photography, coding, marketing, etc.
  • Software subscriptions: Share coupon codes for software subscriptions, such as productivity tools, graphic design software, or video editing programs.
  • Stock photos: Collaborate with stock photo websites to offer discounted or free credits for users to download high-quality images.
  • WordPress themes: Promote discounted prices or coupon codes for premium WordPress themes, catering to different website needs.
  • Website hosting: Share exclusive deals or discounts for hosting services, helping bloggers and businesses save money.
  • Plugins: Offer coupon codes for popular WordPress plugins that enhance website functionality.
  • Online subscriptions: Provide discounts for digital subscriptions, such as streaming services, online magazines, or music platforms.
  • Graphic design assets: Collaborate with designers to offer coupon codes for digital assets like fonts, icons, or templates.
  • Online tools: Share discounts or coupon codes for online tools that assist with productivity, SEO, social media management, or content creation.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Coupon Bloggers

Selling digital products can be a great way for coupon bloggers to monetize their website and offer additional value to their audience.

One of the biggest advantages of selling digital products is the potential for high-profit margins. Unlike physical products, there are no manufacturing or shipping costs involved, so the majority of the revenue goes directly to the blogger. This can be especially beneficial for coupon bloggers who have a large and engaged audience.

Another benefit of selling digital products is the ability to create passive income. Once the product is created and set up for sale, it can generate revenue without much ongoing effort. This allows coupon bloggers to focus on other aspects of their business, such as creating content or building relationships with brands.

However, there are also some challenges to consider. One potential downside is the competition in the digital product market. With the rise of online courses and e-books, coupon bloggers may face competition from other bloggers or industry experts. It's important to differentiate the digital product and offer something unique to attract customers.

How To Monetize a Coupon Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a coupon blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a coupon blog with an email newsletter and the pros and cons of email marketing for coupon bloggers.

How to Monetize a Coupon Blog with an Email Newsletter

An email newsletter is a powerful tool for coupon bloggers to monetize their blogs. By building a loyal email subscriber base, you can establish a direct line of communication with your audience and provide them with exclusive deals, discounts, and promotions. Here's how you can effectively monetize your coupon blog with an email newsletter:

1. Build an Email Subscriber List: Start by encouraging your blog visitors to sign up for your newsletter. Offer incentives like a free e-book or a special coupon code to entice them to join. Use opt-in forms strategically placed on your blog to capture email addresses.

2. Provide Exclusive Coupon Codes: Once you have a list of subscribers, send them exclusive coupon codes that they can use to avail discounts on various products or services. This exclusivity will make your subscribers feel valued and keep them engaged with your blog.

3. Collaborate with Brands: Leverage your email newsletter to collaborate with brands and promote their products or services. Offer sponsored content or product reviews to your subscribers, providing them with valuable information about deals and discounts they can avail.

Pros and Cons of Email Marketing for Coupon Bloggers


  • Direct Communication: Email newsletters allow you to communicate directly with your audience, ensuring your message reaches them without relying on social media algorithms.
  • Increased Engagement: By providing exclusive deals and discounts through your newsletter, you can increase engagement and loyalty among your subscribers.
  • Monetization Opportunities: Collaborating with brands and offering sponsored content or product reviews can provide monetization opportunities for your coupon blog.


  • Building an Email List: Building a substantial email subscriber list can take time and effort, requiring effective marketing strategies to encourage sign-ups.
  • Managing Subscribers: As your email list grows, managing and segmenting subscribers can become challenging, requiring proper organization and email marketing tools.
  • Retention and Engagement: Maintaining subscriber engagement and preventing email fatigue can be a constant challenge, requiring consistent delivery of valuable content.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a coupon blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Coupon Blog With Consulting Services

Monetizing a coupon blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Coupon Bloggers

There are both pros and cons to selling consulting services for coupon bloggers. Let's start with the pros.

One of the main advantages is that coupon bloggers often have a large audience of followers who are actively seeking ways to save money. This means there is a ready market for consulting services that can help these bloggers optimize their coupon strategies and increase their revenue. By offering your expertise, you can tap into this existing audience and establish yourself as a trusted source in the coupon blogging community.

Another benefit is that consulting services can be highly profitable. Coupon bloggers are often willing to invest in professional guidance if it can help them generate more income. By charging a fee for your services, you can create a sustainable income stream while helping others succeed in their coupon blogging endeavors.

However, it's important to consider the cons as well. One challenge of selling consulting services to coupon bloggers is the need to constantly stay updated with the latest couponing trends and strategies. The industry is constantly evolving, and it's crucial to stay on top of new developments in order to provide valuable advice to your clients.

Earn More Money From Your Coupon Blog

Supercharge your earnings with Lasso. Create no-code product Displays and Tables that convert, find and fix broken links, and gain valuable business insights with revenue analytics.

Learn More

Coupon Blog Monetization FAQs

What Is The Best Way To Make Money From Coupon Blogging?

If you want to build a successful coupon blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Coupon Blogging?

Absolutely! Some coupon blogs, like Hip 2 Save and Money Saving Mom get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Coupon Blog?

Learning how to start a coupon blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Coupon Bloggers Get Paid?

Most coupon bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some coupon bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Coupon Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean coupon blogging isn’t fun.

As a coupon blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Coupon Blog?

It’s absolutely worth it to start a coupon blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in coupon-related industries will take you seriously.

Final Thoughts on Monetizing a Coupon Blog

Now that you know all the different ways you can make money from your coupon blog, here's one more tip:

Try using multiple methods to make money!

Having different sources of income is the best way to protect your business's future.

If you promote affiliate offers, use display ads, and sell your own products, you won't be too affected if Amazon reduces its commission rates again.

By taking this multi-tiered approach, working hard, and planning carefully, you'll be on the fast track to earning what your online business truly deserves.

Why You Should Trust Our Coupon Blogging Content

You may be thinking, "that's all great, but what does Lasso know about coupon blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful coupon blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Coupon Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of coupon blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the coupon industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Coupon Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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