Starting a coupon blog? Exciting times ahead! Thereâs a lot to do: register your domain, install WordPress, and write posts. Once you get the hang of it, the fun part begins â monetizing your blog!
Seriously, this will be the most thrilling phase of your blogging journey.
Whether youâre just starting out or youâre an experienced coupon guru, these monetization tips will help you turn your passion into a profitable venture.
Letâs dive into the best ways to earn money with your coupon blog!
Why You Can Trust Our Coupon Blog Monetization Guide
Lasso is installed on over 8,000 websites, including many coupon blogs.
Our team has built multiple 7-figure blogs in a wide range of niches.
We have hands-on experience working with founders to grow and monetize their coupon blogs.
1. Affiliate Marketing
Affiliate marketing is the best monetization method for coupon bloggers because it hits the sweet spot between time investment and earning potential.
Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.
TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.
Also, since you can add links to your existing content, itâs the perfect method for beginners. Youâve already written content, so youâve already done the hard part.
How to Start Affiliate Marketing for Coupon Bloggers
If you're diving into the coupon blogging niche, there are plenty of affiliate products you can recommend. These products can be great for grabbing your audience's attention and boosting your earnings. Here are some options:
- Coupon Services: These platforms help users find and use coupons more effectively. Think about recommending services like Honey or Rakuten.
- E-commerce Platforms: Sites like Amazon, eBay, and other major retailers often have their own affiliate programs. They provide a wide range of products which means you can target diverse interests.
- Grocery and Meal Delivery Services: Programs like HelloFresh or Instacart can appeal to budget-conscious users looking for savings on their grocery bills.
- Subscription Boxes: Recommend services like FabFitFun or Birchbox that offer discounts on trendy items delivered right to the user's door.
- Travel Discounts: Include travel-related affiliate links for budget-friendly platforms like Booking.com or Airbnb to entice users looking for vacation deals.
Here are some reasons why these affiliate products work in the coupon blogging niche:
- Wide Appeal: Everyone loves saving money. These products cater to various shopping habits.
- Recurring Revenue: Many services offer subscription models, leading to ongoing commissions.
- Easy to Promote: Discounts and savings naturally attract clicks and engagement.
- High Conversion Rates: Users seeking deals are more likely to make purchases at a more considerable rate.
Once youâve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.
You should start by joining the Amazon Associates affiliate program.
Most physical products in the coupon niche will be available on Amazon, and the conversion rate on Amazon is insane.
Yes, Amazonâs commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, youâre nearly guaranteed to get accepted into their program.
For products that arenât available on Amazon, just Google â[Product] affiliate program,â and youâll find their programâs signup page.
To save you some time, here are a few of the best affiliate networks for coupon bloggers:
-
Commission Rate: 4% Per Sale
Cookie Duration: 45 Days
Find academic edition software discounts for students, teachers, and schools. Educational pricing available.
-
Commission Rate: 1.25% - 10% Per Sale
Cookie Duration: 15 Days
Points.com allows you to manage all your different loyalty programs from one interface. Even exchange and redeem points for other things.
-
Commission Rate: $2 Per Referral
Cookie Duration: Unknown
Ibotta is a free app that rewards you for purchases you already make. Get cash when shopping in-store. Online shoppers earn via their web portal.
TIP: We maintain a database of the best affiliate programs. Click here to see the best coupon affiliate programs.
Once youâve been approved for the productâs affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.
How To Monetize A Coupon Blog With Affiliate Marketing
To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.
Here are a few best practices for adding affiliate links to your WordPress blog:
- Add links where itâs helpful. Adding too many links to your blog posts is just like adding too many ads; itâs annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. Thatâs plenty.
- Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
- Use direct sales language. When you are writing your call to action, be direct. Itâs not rude to say, âCheck the priceâ or âBuy this product today.â Being too passive makes you look unconfident.
Or, take it a step further by creating product displays.
You Can Double Your Affiliate Sales With Lasso Displays
You can create displays manually using the post editor to add links to images and buttons.
However, it can be time-consuming to create these displays and keep them updated if youâre doing it all by hand.
Luckily, monetizing your blog with affiliate links is simplified when youâre using a tool like Lasso.
Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. Itâs as simple as clicking your mouse three times.
You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.
With all of this, remember to follow the guidelines in the affiliate programâs terms and conditions. Amazon, in particular, is pretty stringent.
But everything Lasso does is compliant with Amazon Associatesâ TOS, so you never have to worry about being booted from the program.
Thatâs just scratching the surface of what Lasso can do to help you monetize your coupon blog. If youâre ready to start making a serious affiliate income from your coupon site, sign up for Lasso today.
A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.
Affiliate Marketing Pros and Cons for Coupon Bloggers
Affiliate marketing can be a game-changer for bloggers. One major pro is the potential for passive income. Once you've set up your affiliate links, they can continue to earn you money without constant updates. This is especially helpful if you create high-quality content that ranks well over time.
Another benefit is the flexibility it offers. You can promote products that align with your blogâs niche. This means your audience is more likely to engage with your links, maximizing your earnings. Plus, many affiliate programs offer a variety of promotional materials, making it easier for you to promote products effectively.
2. Display Ads
The second best way to monetize your coupon blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.
How to Monetize a Coupon Blog With Display Ads
Monetizing a coupon blog with display ads couldnât be easier.
First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your siteâs page views:
- 100,000+ Visitors per month - Raptive
- 50,000+ Sessions per month - Mediavine
- < 50,000+ Visitors per month - Ezoic
NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if itâs self-hosted.
Once youâre accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).
If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.
And⌠thatâs it. Let the ads run and wait for your deposits to hit your account.
TIP: Optimize your display ads for user experience by using your chosen networkâs software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.
Youâll make a lot of money in the long run if you put your readers ahead of quick profit.
Display Ad Pros And Cons For Coupon Bloggers
Display ads can be a double-edged sword for coupon bloggers. On the plus side, they can bring in steady revenue. These ads can generate income without much effort, making them appealing for bloggers focusing on affiliate marketing. The key is to choose relevant ads that align with your audience's interests; otherwise, you might lose their trust.
However, there are downsides to consider. Display ads can sometimes clutter your blog, making it less user-friendly. If your site is bogged down with too many ads, readers may bounce away, frustrated by the distraction. Additionally, some audiences are ad-blind; they ignore them entirely, which can reduce your click-through rates.
Ad placements can also impact the overall design of your blog. A poor layout might lead to a negative perception of your brand. Itâs essential to balance ad placements and content effectively. You want your visitors to engage genuinely with your blog while also appreciating any ads that may enhance their shopping experience.
Ultimately, deciding to use display ads requires careful thought. If you find the right balance, they can boost your earnings without sacrificing your blog's integrity. Always keep your readers' preferences in mind when implementing any advertising strategy.
3. Digital Products
Selling your own digital products is a great way to increase your earnings per visitor in the coupon niche.
A digital product is anything you can sell on your coupon blog that the customer will receive via download.
Digital Products to Sell on a Coupon Blog:
- E-books: Create guides on saving money or using coupons effectively.
- Printable Planners: Design custom planners for budgeting and meal planning.
- Online Courses: Offer courses on couponing strategies and money management.
- Discount Apps: Develop apps that help users find and track the best deals.
- Exclusive Memberships: Provide premium content or special discounts for members only.
A lot of people search for simple checklists and guides related to different topics. Theyâd happily pay you for them.
Pros and Cons of Selling Digital Products for Coupon Bloggers
When it comes to selling digital products as a coupon blogger, there are some clear upsides. For one, the profit margins can be much higher than traditional products. You create the content once and can sell it multiple times. This allows for a steady income stream with little ongoing effort. Plus, digital products have a low overhead cost. You don't have to worry about shipping or inventory.
On the flip side, there are challenges to consider. The market can be saturated with similar offerings, making it hard to stand out. You'll need to invest time in marketing your products effectively. Also, creating high-quality digital content requires skills and resources. Not every blogger has the necessary expertise or tools to develop engaging products.
Another downside is that selling digital products can complicate your relationship with your audience. Some followers might feel overwhelmed by the constant promotion of products. If not done carefully, it can affect your credibility. Balancing content creation and sales pitches is crucial to maintaining trust with your readers.
Ultimately, itâs about finding the right fit for your blog. Weigh the benefits against the challenges before diving in. It could be a fantastic opportunity if you align your products with your audience's needs.
How To Monetize a Coupon Blog By Selling Digital Products
The first thing to do is create your digital product.
Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.
Thatâs what I did when I created our Ultimate Blogging Guide:
Get Your FREE 20-Page Guide To Making $1000/Day From Your Niche Blog
Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.
Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.
Lastly, youâll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but youâll have to tie it to a processor like Stripe or PayPal.
Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, theyâll get an email with a link to their download.
TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your productâs sales page.
Barring any issues, you wonât have to do anything but watch your bank account grow.
4. Email Newsletter
One effective way to monetize a coupon blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a coupon blog with an email newsletter and the pros and cons of email marketing for coupon bloggers.
How to Monetize a Coupon Blog with an Email Newsletter
Email newsletters are a fantastic way for coupon bloggers to connect with their audience. They allow bloggers to send curated deals and exclusive offers straight to subscribers, keeping them engaged and coming back for more. This direct line of communication builds trust and loyalty, making it easier to monetize your blog.
To start monetizing your coupon blog with an email newsletter, focus on building a strong subscriber list. Encourage visitors to sign up by offering incentives like exclusive coupons or tips on saving money. Promote your newsletter on your blog, social media, and through any posts or resources you create. Building your list will give you a solid foundation to generate income.
Once you have a list, monetize through affiliate marketing. Partner with brands that offer coupons and promo codes that you'd recommend. When you send out a newsletter featuring their products, include your affiliate link. Each time a subscriber uses that link to make a purchase, you earn a commission. This method is appealing because coupon followers are generally looking to save money â so highlighting relevant and valuable offers is key.
Another way to monetize is through sponsorships. Brands are often willing to pay for exposure to a highly targeted audience. If your newsletter has a steady subscriber count, you can pitch companies in your niche to feature their deals or products in your emails. This not only supports your blog financially, but it also provides value to your readers by introducing them to potential savings.
Pros and Cons of Email Marketing for Coupon Bloggers
- Pros:
- Direct Engagement: Youâre reaching your audience directly in their inboxes, increasing the chances of click-throughs and conversions.
- Targeted Content: You can tailor emails based on subscriber interests, ensuring they receive deals they actually care about.
- High ROI: Email marketing generally has a high return on investment, especially when effectively integrated with affiliate links.
- Building Loyalty: Regular newsletters foster trust and loyalty, leading to repeat visitors and engaged followers consistently looking for savings.
- Cons:
- Spam Risks: If you send too many emails or donât provide value, subscribers may mark your emails as spam or unsubscribe.
- Initial Struggle: Growing your email list takes time and effort, and initially, it may feel slow before seeing any significant returns.
- Requires Maintenance: Email lists need regular cleaning and updates to ensure high engagement and remove inactive subscribers.
- Launch Efforts: Setting up email marketing software and creating visually appealing emails requires a learning curve and tech know-how.
5. Consulting and Coaching Services
Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and youâve proven yourself to be that expert.
As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.
Now, you donât have to charge for being helpful, but you should place a dollar value on your time.
As a coupon blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.
How To Monetize A Coupon Blog With Consulting Services
Monetizing a coupon blog with consulting services is similar to selling sponsored posts.
Put a âCoachingâ option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.
TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.
Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.
Pros and Cons of Selling Consulting Services for Coupon Bloggers
When it comes to selling consulting services for coupon bloggers, there are definite upsides. First, you leverage your expertise in a growing niche. Many aspiring bloggers seek guidance on how to accelerate their traffic and monetize their blogs. This can translate into a reliable income stream for you, especially as you build a solid reputation in the community.
On the flip side, there are cons to consider. Consulting can be time-consuming, especially if you're juggling your own blog. Responding to client needs, preparing materials, and providing support can eat into your personal time. Additionally, pricing your services appropriately is tricky; charge too little, and you undervalue yourself, but price too high, and you might scare off potential clients.
Another aspect to weigh is competition. The more established bloggers you have in the space, the tougher it may be to carve out your niche. Youâll need to continuously refine your skills to stay ahead, which takes commitment. Still, if you find the right clients and craft tailored solutions, the rewards can be well worth the effort.
Supercharge your earnings with Lasso. Create no-code product Displays and Tables that convert, find and fix broken links, and gain valuable business insights with revenue analytics.
Learn MoreCoupon Blog Monetization FAQs
What Is The Best Way To Make Money From Coupon Blogging?
If you want to build a successful coupon blog, then affiliate marketing is the best way to monetize it. Itâs the least intrusive way to make a lot of money from your site without much extra effort.
Can I Make A Full-Time Income From Coupon Blogging?
Absolutely! Some coupon blogs, like Hip 2 Save and Money Saving Mom get hundreds of thousands of monthly visitors. Thatâs enough for a full-time income for a small team of people.
How Do I Start a Coupon Blog?
Learning how to start a coupon blog is the first best way to use your expertise to start an online business.
You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!
How Do Coupon Bloggers Get Paid?
Most coupon bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.
Some coupon bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.
Is Coupon Blogging Easy?
Nothing worth doing is truly easy, but that doesnât mean coupon blogging isnât fun.
As a coupon blogger, youâll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?
Is It Worth Starting A Coupon Blog?
Itâs absolutely worth it to start a coupon blog. Not only can you make a living from it, but you can also build a community and control the conversation.
Once youâre an established authority, people in coupon-related industries will take you seriously.
Final Thoughts on Monetizing a Coupon Blog
Congratulations! You've learned how to monetize your coupon blog step-by-step.
Hereâs one last bonus tip: use multiple ways to make money!
Diversifying your income streams is key. It helps keep your business safe.
If you promote affiliate offers, use display ads, and even sell your own products, youâll be covered if things change.
With this mixed approach, some hard work, and careful planning, youâll be well on your way to earning what you deserve!
Why You Should Trust Our Coupon Blogging Content
You may be thinking, "that's all great, but what does Lasso know about coupon blogging?"
Quite a lot, actually.
Here's why you can trust our process for building a successful coupon blog:
We've Built Wildly Successful Blogs
Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.
Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.
We put that experience into every guide we write, so you can trust we're giving you a process that works.
We Talk To Coupon Bloggers Every Day
Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of coupon blogs.
Our team supports those bloggers every day as they create awesome content and earn lots of money.
These communications give us a bird's-eye view of what's new in the coupon industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.
We're Super Nerds
We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.
We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.
