Niche Guides / Crochet

How to Monetize a Crochet Blog and Stitch Together Profits

Learning how to monetize a crochet blog properly is a crucial part of turning your passion for crafts into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've mastered the basics of blogging - now it's time to make some money with your crochet blog!

Monetizing your crochet blog can be super exciting and rewarding.

Whether you're just starting out or already a crochet influencer, these monetization methods can help you turn your blog into a thriving business.

Let's dive into each method and see how you can start making money from your passion for crochet!

Why You Can Trust Our Crochet Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many crochet blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their crochet blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for crochet bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Crochet Bloggers

Here are some different kinds of affiliate products to recommend in the crochet blogging niche:

  • Crochet Hooks Set: A set of high-quality crochet hooks in different sizes for various projects.
  • Yarn Storage Organizer: A storage solution to keep yarn organized and easily accessible.
  • Crochet Patterns Ebooks: Digital books with a variety of crochet patterns for different skill levels.
  • Crochet Kits: Kits that include all the materials needed for a specific crochet project.
  • Crochet Subscription Box: A monthly subscription box with new yarn, patterns, and crochet accessories.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the crochet niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for crochet bloggers:

  1. Etsy

    Etsy

    Commission Rate: 3.2% Per Sale

    Cookie Duration: 30 Days

    Etsy is a marketplace of handtrafted pieces and vintage treasures from sellers around the world. Get 5% commission per sale with 30-day cookies.

  2. The Knot

    The Knot

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    The Knot is the leading global family of brands that inspire, inform and celebrate communities as they move through life’s biggest milestones.

  3. DMC

    DMC

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    DMC is the global brand leader in the manufacturing of hand needlework threads with the highest quality, reliability, and consistency.

TIP: We maintain a database of the best affiliate programs. Click here to see the best crafts affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Crochet Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your crochet blog. If you’re ready to start making a serious affiliate income from your crochet site, sign up for Lasso today.

Best for Monetization
Lasso: The All-In-One WordPress Plugin for Affiliate Marketing

A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.

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Affiliate Marketing Pros and Cons for Crochet Bloggers

Affiliate marketing can be a great way for crochet bloggers to monetize their content. By promoting products or services related to crochet, bloggers can earn a commission for each sale made through their unique affiliate links.

One of the main advantages of affiliate marketing for crochet bloggers is the potential for passive income. Once the initial setup is done, bloggers can continue to earn money from their affiliate links without much additional effort.

However, a potential downside of affiliate marketing is the need to balance promotional content with valuable, authentic content. It's important for crochet bloggers to maintain trust with their audience by only promoting products or services that align with their values and interests.

Overall, affiliate marketing can be a valuable income stream for crochet bloggers, but it's important to approach it thoughtfully and strategically to ensure it enhances the overall reader experience.

2. Display Ads

The second best way to monetize your crochet blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Crochet Blog With Display Ads

Monetizing a crochet blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Crochet Bloggers

Display ads can be a great way for crochet bloggers to monetize their content. They are easy to set up and can generate passive income as long as there is traffic on the website. However, they can sometimes be intrusive to readers and may affect the overall user experience.

On the positive side, display ads can provide a steady stream of revenue for crochet bloggers, especially if they have a large following. They can also help promote relevant products or services to the target audience, leading to potential collaborations with brands in the crochet niche.

However, some drawbacks to display ads include the potential for ad blindness, where readers ignore the ads completely. Additionally, they may slow down the website's loading speed, affecting user experience and potentially leading to a higher bounce rate.

Ultimately, it's essential for crochet bloggers to weigh the pros and cons of display ads carefully before implementing them on their websites. Finding the right balance between monetization and user experience is key to maintaining a successful and engaging blog.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the crochet niche.

A digital product is anything you can sell on your crochet blog that the customer will receive via download.

Here are some digital products to sell on a crochet blog:

  • Crochet Patterns: Offer downloadable PDF patterns for various crochet projects such as blankets, hats, and scarves.
  • Crochet Tutorials: Create video tutorials or ebooks that teach different crochet techniques and stitches.
  • Crochet Printables: Design printable templates for organizing yarn, tracking projects, and planning future crochet creations.
  • Crochet Ebooks: Compile a collection of crochet patterns, tips, and inspiration into an ebook format for easy reading and reference.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Crochet Bloggers

One of the main advantages of selling digital products for crochet bloggers is the passive income it can generate. Once the product is created and listed for sale, it can continue to bring in revenue without much ongoing effort. This can provide a steady stream of income for bloggers, allowing them to focus on other aspects of their business.

Another benefit is the scalability of digital products. Unlike physical products that require production, storage, and shipping, digital products can be replicated and sold infinitely without any additional costs. This means that bloggers can reach a larger audience and potentially increase their earnings without the constraints of physical inventory.

However, one downside to selling digital products is the potential for piracy and unauthorized distribution. Since digital products can be easily shared online, there is a risk that bloggers may lose out on sales if their products are illegally downloaded or distributed. It's important for bloggers to take steps to protect their digital products and enforce copyright laws.

Overall, selling digital products can be a lucrative venture for crochet bloggers, providing them with a passive income stream and the opportunity to reach a wider audience. By carefully considering the pros and cons, bloggers can make informed decisions about whether selling digital products is the right choice for their business.

How To Monetize a Crochet Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a crochet blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a crochet blog with an email newsletter and the pros and cons of email marketing for crochet bloggers.

How to Monetize a Crochet Blog with an Email Newsletter

If you have a crochet blog, one effective way to monetize it is by utilizing an email newsletter. By building a list of loyal subscribers who are interested in your crochet patterns, tutorials, and tips, you can promote products, services, and affiliate links to generate income.

To monetize your crochet blog with an email newsletter, start by creating valuable content that your audience will find useful and engaging. Offer exclusive crochet patterns, behind-the-scenes insights, and special discounts to incentivize readers to subscribe to your newsletter.

Once you have a substantial list of subscribers, you can strategically incorporate sponsored content, affiliate links to crochet products, and promotions for your own products or services. Be transparent with your audience about any paid promotions to maintain trust and credibility.

Pros and Cons of Email Marketing for Crochet Bloggers

  • Pros: Building a loyal audience, Direct communication with subscribers, Ability to promote products and services
  • Cons: Time-consuming to create content, Risk of unsubscribes, Finding the right balance of promotional content

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a crochet blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Crochet Blog With Consulting Services

Monetizing a crochet blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Crochet Bloggers

One of the main pros of selling consulting services for crochet bloggers is the ability to help others improve their skills and grow their businesses. By sharing your expertise and knowledge, you can make a positive impact on the crochet community and help others succeed.

Another benefit is the potential to generate additional income through consulting services. This can be a lucrative side hustle or even a full-time business if you have a strong client base and reputation in the industry.

On the flip side, a con of selling consulting services is the time and effort required to provide personalized guidance and support to each client. This can be demanding, especially if you have a busy schedule or multiple clients to juggle.

Additionally, there may be challenges in setting appropriate pricing for your consulting services, as it can be difficult to determine the value of your expertise and time. Finding the right balance between affordability for clients and fair compensation for yourself is crucial.

Earn More Money From Your Crochet Blog

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Crochet Blog Monetization FAQs

What Is The Best Way To Make Money From Crochet Blogging?

If you want to build a successful crochet blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Crochet Blogging?

Absolutely! Some crochet blogs, like Carroway Crochet and Stitching Together get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Crochet Blog?

Learning how to start a crochet blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Crochet Bloggers Get Paid?

Most crochet bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some crochet bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Crochet Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean crochet blogging isn’t fun.

As a crochet blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Crochet Blog?

It’s absolutely worth it to start a crochet blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in crochet-related industries will take you seriously.

Final Thoughts on Monetizing a Crochet Blog

So now that you've got all the ways to make money from your crochet blog down pat, here's a little extra tip for you:

Try using different monetization strategies!

Having a variety of income sources is key to safeguarding your business's future.

By mixing things up with affiliate promotions, ads, and your own products, you won't be left in the lurch if a big player like Amazon decides to change their commission rates again.

With this multi-pronged approach, some elbow grease, and smart planning, you'll be well on your way to earning what your online venture truly deserves.

Why You Should Trust Our Crochet Blogging Content

You may be thinking, "that's all great, but what does Lasso know about crochet blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful crochet blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Crochet Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of crochet blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the crochet industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Crochet Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

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Using a Secondary CTA Button to Improve Your Conversion Rate

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