Niche Guides / Crochet

How to Monetize a Crochet Blog and Stitch Together Profits

Learning how to monetize a crochet blog properly is a crucial part of turning your passion for crafts into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've started a crochet blog, huh? Nice! Now that you've got the basics down like registering a domain and installing WordPress, it's time to focus on making some money from your blog.

And let me tell you, monetizing your crochet blog can be a blast!

Whether you're just starting out or you're already a crochet influencer, these monetization methods will help you turn your hobby blog into a full-time moneymaker. Let's dive into each method in detail.

Why You Can Trust Our Crochet Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many crochet blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their crochet blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for crochet bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Crochet Bloggers

When it comes to recommending affiliate products in the crochet blogging niche, there are several options to consider. Here are some different kinds of affiliate products that you can recommend:

  • Crochet Hooks and Needles: Recommend a variety of crochet hooks and needles, including different sizes and materials, to cater to the needs of your audience.
  • Crochet Yarn: Promote different types of crochet yarn, such as cotton, acrylic, or wool, in various colors and thicknesses.
  • Crochet Patterns: Share links to crochet pattern websites or eBooks that offer a wide range of patterns for different skill levels and project types.
  • Crochet Kits: Suggest crochet kits that include all the necessary materials and instructions to complete a specific project, making it easier for beginners or those looking for a convenient option.
  • Crochet Accessories: Recommend crochet accessories like stitch markers, yarn bowls, project bags, or ergonomic handles to enhance the crochet experience.
  • Crochet Books: Promote crochet books that cover various techniques, stitches, or design inspirations, catering to different interests and skill levels.
  • Crochet Magazines: Share links to crochet magazines that provide regular inspiration, patterns, and tips for crocheters.
  • Crochet Online Classes: Recommend online crochet classes or video tutorials that offer in-depth lessons on specific techniques or projects.
  • Crochet Subscription Boxes: Highlight subscription boxes that deliver a curated selection of crochet-related items, such as yarn samples, patterns, and accessories, on a monthly basis.

By recommending these different kinds of affiliate products in the crochet blogging niche, you can provide valuable resources and options to your audience while also earning commissions through affiliate marketing.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the crochet niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for crochet bloggers:

  1. Etsy

    Etsy

    Commission Rate: 3.2% Per Sale

    Cookie Duration: 30 Days

    Etsy is a marketplace of handtrafted pieces and vintage treasures from sellers around the world. Get 5% commission per sale with 30-day cookies.

  2. The Knot

    The Knot

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    The Knot is the leading global family of brands that inspire, inform and celebrate communities as they move through life’s biggest milestones.

  3. DMC

    DMC

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    DMC is the global brand leader in the manufacturing of hand needlework threads with the highest quality, reliability, and consistency.

TIP: We maintain a database of the best affiliate programs. Click here to see the best crafts affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Crochet Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your crochet blog. If you’re ready to start making a serious affiliate income from your crochet site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Crochet Bloggers

Affiliate marketing can be a lucrative opportunity for crochet bloggers to monetize their content. However, it's important to consider both the pros and cons before diving into this type of marketing strategy.

One of the major advantages of affiliate marketing for crochet bloggers is the potential to earn passive income. By promoting products or services related to crochet, bloggers can earn a commission for every sale made through their unique affiliate links. This means that even when they're not actively creating new content, they can still earn money from their previous promotions.

Another benefit of affiliate marketing is the opportunity to diversify income streams. Crochet bloggers can choose to partner with multiple affiliate programs, promoting a variety of products that align with their audience's interests. This can help reduce reliance on a single source of income and provide more stability in the long run.

However, it's important to note that affiliate marketing also has its drawbacks. One of the main challenges is building trust with your audience. You need to be transparent about your affiliate partnerships and ensure that you only promote products or services that you genuinely believe in. Otherwise, your readers may feel deceived and lose trust in your recommendations.

2. Display Ads

The second best way to monetize your crochet blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Crochet Blog With Display Ads

Monetizing a crochet blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Crochet Bloggers

Display ads can be a valuable tool for crochet bloggers to monetize their websites. One of the main advantages is the potential for generating passive income. By displaying ads on their blog, crochet bloggers can earn money each time a visitor clicks on an ad or makes a purchase through it.

Another pro of display ads is that they can help bloggers reach a wider audience. Display ads are often targeted based on the user's interests, which means that bloggers can showcase their content to people who are already interested in crochet or related topics. This can lead to increased visibility and potentially attract new readers and followers.

However, it's important to consider the potential downsides as well. One con of display ads is that they can be distracting to users and may even slow down the loading speed of a website. This can negatively impact user experience and drive visitors away from the blog.

Additionally, some crochet bloggers may find it challenging to strike a balance between displaying ads and maintaining the aesthetic appeal of their blog. Ads can sometimes disrupt the overall design and visual experience, potentially affecting the blog's branding and user engagement.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the crochet niche.

A digital product is anything you can sell on your crochet blog that the customer will receive via download.

  • Crochet Patterns: A collection of unique and trendy crochet patterns for different items like hats, scarves, and blankets.
  • Video Tutorials: Step-by-step video tutorials demonstrating various crochet techniques and stitches, making it easy for beginners to learn.
  • Online Classes: Interactive online classes taught by experienced crocheters, covering advanced techniques, special projects, and troubleshooting common issues.
  • Crochet eBooks: Comprehensive eBooks with detailed instructions, tips, and tricks for crocheting different patterns and designs.
  • Crochet Kits: Pre-packaged crochet kits containing all the necessary materials and instructions to create a specific project, perfect for beginners or as gifts.
  • Printable Crochet Cheat Sheets: Handy printable cheat sheets with stitch abbreviations, symbol meanings, and common crochet terms for quick reference.
  • Crochet Stitch Libraries: An extensive collection of crochet stitch patterns and designs to inspire creativity and help crocheters create unique projects.
  • Custom Crochet Commissions: Offer personalized crochet commissions where customers can request specific items or designs tailored to their preferences.
  • Crochet-themed Printables: Printable wall art, planner inserts, and stationery with crochet-themed designs to decorate crochet spaces or gift to fellow crocheters.
  • Crochet Calendars: Printable or digital crochet-themed calendars featuring beautiful crochet projects, tips, and inspirational quotes for each month.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Crochet Bloggers

Selling digital products as a crochet blogger can have its pros and cons. Let's start with the pros.

One advantage is the potential for passive income. Once you've created and uploaded your digital products, like patterns or tutorials, they can continue to generate sales without much effort on your part. This allows you to earn money even when you're not actively working.

Another benefit is the scalability. Unlike physical products, digital products can be easily replicated and distributed to a large audience. This means you can reach more customers and potentially increase your revenue without the need for additional resources or inventory.

However, there are also some cons to consider. Firstly, there's the competition. Selling digital products is a popular choice among crochet bloggers, so you'll need to stand out from the crowd to attract customers. It requires effective marketing and creating unique, high-quality products to differentiate yourself.

How To Monetize a Crochet Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a crochet blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a crochet blog with an email newsletter and the pros and cons of email marketing for crochet bloggers.

How to Monetize a Crochet Blog with an Email Newsletter

An email newsletter can be a powerful tool for monetizing your crochet blog. By building a loyal subscriber base, you can cultivate a community of engaged readers who are more likely to support your crochet business and purchase your products or services. Here are some steps to monetize your crochet blog with an email newsletter:

1. Create a compelling opt-in incentive: Offer a free crochet pattern, tutorial, or exclusive content in exchange for visitors' email addresses. This will entice them to sign up for your newsletter and help you grow your subscriber list.

2. Segment your email list: Divide your subscribers into different segments based on their interests, crochet skill level, or purchasing behavior. This allows you to send targeted emails and recommendations, increasing the chances of conversions.

3. Promote your products or services: Use your email newsletter to showcase your latest crochet creations, promote your online store, or announce upcoming workshops or crochet classes. Provide special discounts or limited-time offers exclusively for your subscribers to incentivize purchases.

Pros and Cons of Email Marketing for Crochet Bloggers

Pros:

  • Direct communication: Email newsletters allow you to communicate directly with your audience, bypassing social media algorithms and ensuring your message reaches your subscribers' inboxes.
  • Targeted marketing: With segmented email lists, you can personalize your content and promotions based on your subscribers' specific interests, increasing the likelihood of conversions.
  • Building customer loyalty: Regularly sending valuable content and exclusive offers to your subscribers helps build a loyal community that is more likely to support your crochet business.

Cons:

  • Building and maintaining an email list: It takes time and effort to build a quality email list. You need to consistently produce valuable content and promote your newsletter to attract subscribers.
  • Email deliverability challenges: Emails can end up in spam folders or be blocked by certain email providers, limiting the reach of your messages.
  • Unsubscribes and inactive subscribers: Some subscribers may lose interest over time or unsubscribe, reducing the effectiveness of your email marketing efforts.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a crochet blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Crochet Blog With Consulting Services

Monetizing a crochet blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Crochet Bloggers

There are several pros and cons to consider when it comes to selling consulting services for crochet bloggers. Let's start with the pros.

One major advantage is that consulting services can provide a steady source of income for crochet bloggers. By offering their expertise and guidance to others, bloggers can monetize their knowledge and skills in a new way.

Another benefit is the opportunity to expand their network and build relationships with other bloggers and businesses in the industry. Through consulting, crochet bloggers can connect with like-minded individuals, collaborate on projects, and potentially gain access to new opportunities.

However, it's important to consider the cons as well. One challenge is the time commitment that comes with consulting. Bloggers may find themselves dedicating a significant amount of time to client meetings, research, and preparing materials, which could take away from their own blogging and personal time.

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Crochet Blog Monetization FAQs

What Is The Best Way To Make Money From Crochet Blogging?

If you want to build a successful crochet blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Crochet Blogging?

Absolutely! Some crochet blogs, like Carroway Crochet and Stitching Together get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Crochet Blog?

Learning how to start a crochet blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Crochet Bloggers Get Paid?

Most crochet bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some crochet bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Crochet Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean crochet blogging isn’t fun.

As a crochet blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Crochet Blog?

It’s absolutely worth it to start a crochet blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in crochet-related industries will take you seriously.

Final Thoughts on Monetizing a Crochet Blog

Now that you've learned all the ways to make money from your crochet blog, here's a bonus tip:

Don't rely on just one method, try using multiple ways to monetize!

By diversifying your income streams, you protect your business's future.

If you promote affiliate offers, use display ads, and sell your own products, you won't be devastated if Amazon lowers its commission rates again.

With this approach, hard work, and careful planning, you'll be on the fast track to earning what your online business deserves.

Why You Should Trust Our Crochet Blogging Content

You may be thinking, "that's all great, but what does Lasso know about crochet blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful crochet blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Crochet Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of crochet blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the crochet industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Crochet Blog

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