How to Monetize a Crochet Blog and Stitch Together Profits

Starting a crochet blog is exciting, but there’s a lot to figure out. You need to register a domain, set up WordPress, and learn how to create fun content. Once you're past that, it’s time to focus on monetizing your crochet blog.

This part is where the real fun begins!

Whether you're just starting out or you've been crocheting for years, there are tons of ways to make money from your blog. Let’s dive into some easy methods that can help you turn this hobby into a full-time gig.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for crochet bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Crochet Bloggers

When you’re diving into the crochet blogging world, recommending the right affiliate products can really boost your income. Here’s a list of different kinds of affiliate products that fit perfectly within the crochet niche:

1. Yarns: There’s a huge variety of yarn brands available. Consider promoting premium brands or eco-friendly options.

2. Crochet Hooks: High-quality crochet hooks are crucial for any crocheter. Think ergonomic designs for comfort.

3. Patterns: Encourage your readers to explore unique and downloadable crochet patterns from different designers.

4. Crochet Kits: These all-in-one kits give beginners everything they need to start a project, making them a perfect recommendation.

5. Books & Magazines: Recommend great books or subscriptions that inspire creativity and provide new patterns to try out.

6. Crafting Tools: Scissors, stitch markers, and measuring tapes are essential tools that every crocheter needs.

7. Storage Solutions: Help crocheters stay organized by recommending storage bags and containers tailored for yarn and tools.

Here are a few reasons why these products sell well:

• Diverse Options: Yarns come in endless colors, textures, and materials, catering to all preferences.
• Quality Tools Matter: Peace of mind comes from using reliable, durable crochet tools. Quality products enhance the experience.
• Educational Resources: Patterns and books provide guidance and inspiration for both beginners and advanced crocheters.
• Convenience: Kits and organized storage make it easier for users to start and complete projects.
• Community Feedback: Products with good reviews often convert better as trust builds with your audience.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the crochet niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for crochet bloggers:

1. Etsy

   

   Commission Rate: 3.2% Per Sale

   Cookie Duration: 30 Days

   Etsy is a marketplace of handtrafted pieces and vintage treasures from sellers around the world. Get 5% commission per sale with 30-day cookies.

2. The Knot

   

   Commission Rate: 10% Per Sale

   Cookie Duration: 30 Days

   The Knot is the leading global family of brands that inspire, inform and celebrate communities as they move through life’s biggest milestones.

3. DMC

   

   Commission Rate: 5% Per Sale

   Cookie Duration: 30 Days

   DMC is the global brand leader in the manufacturing of hand needlework threads with the highest quality, reliability, and consistency.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

How To Monetize A Crochet Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

• Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
• Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
• Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

You Can Double Your Affiliate Sales With Lasso Displays

You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your crochet blog. If you’re ready to start making a serious affiliate income from your crochet site, sign up for Lasso today.

Affiliate Marketing Pros and Cons for Crochet Bloggers

Affiliate marketing can be a great way for crochet bloggers to monetize their passion. One major pro is the potential for passive income. Once you create quality content that includes affiliate links, you can earn money while you sleep. Just imagine someone finding your blog at 2 AM, reading your crochet patterns, and clicking on those links to purchase supplies!

However, it’s not all sunshine and rainbows. A downside is the need for trust. Your readers won’t click on affiliate links if they don’t trust your recommendations. If you promote products lackluster in quality, you risk losing credibility with your audience. It’s crucial to choose products that align with your values and genuinely aid your followers.

An additional consideration is the effort required. Building a successful affiliate marketing strategy involves researching products, tracking links, and producing content consistently. It can be time-consuming, but those who put in the work often find it rewarding. Just remember, patience is key while you nurture your audience and see results.

2. Display Ads

The second best way to monetize your crochet blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Crochet Blog With Display Ads

Monetizing a crochet blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

• 100,000+ Visitors per month - Raptive
• 50,000+ Sessions per month - Mediavine
• < 50,000+ Visitors per month - Ezoic

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

Display Ad Pros And Cons For Crochet Bloggers

Display ads can be a lucrative income source for crochet bloggers. They can generate passive income while you focus on creating content. Once set up, ads run on autopilot, earning you money even while you sleep.

On the flip side, display ads can clutter your blog and distract your readers. If there are too many ads, it can affect user experience and even drive visitors away. Unfortunately, some may find that their click-through rates are low, making income generation challenging.

Moreover, ad networks often have strict guidelines. As a crochet blogger, you want to ensure that the ads displayed are relevant to your audience. If they’re not, you risk alienating your readers, which can hurt your brand in the long run.

In summary, while display ads can provide a steady income, they come with potential downsides. Finding the right balance is key to maximizing your blog’s revenue without losing touch with your community.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the crochet niche.

A digital product is anything you can sell on your crochet blog that the customer will receive via download.

Digital Products for Sale on a Crochet Blog:

• PDF Crochet Patterns: Complete and easy-to-follow patterns for popular items like scarves, blankets, or toys.
• Video Tutorials: Step-by-step video guides that show techniques or projects for visual learners.
• Instant Download E-books: Books containing tips, tricks, and advanced techniques for serious crocheters.
• Printable Stitch Guides: Handy reference charts for different stitches and techniques that can be printed out.
• Crochet Hooks & Tools Guides: Digital guides that review and recommend the best hooks, yarns, and accessories.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Crochet Bloggers

Selling digital products as a crochet blogger comes with its perks. For starters, you can create a product once and sell it repeatedly. This means zero inventory worries or shipping hassles. Your patterns, e-books, or courses can reach a global audience instantly, maximizing your earnings without added costs.

On the flip side, there are some challenges to consider. Marketing is crucial, and standing out in a crowded marketplace takes effort. You need to invest time in building an audience and promoting your products effectively. Plus, customer service becomes important; you'll need to handle inquiries or issues that arise.

Additionally, as a crochet blogger, you might face copyright concerns. You'll want to ensure your designs are original to avoid potential legal troubles. Balancing creativity and business can feel overwhelming at times, especially if you're new to selling online.

Despite these challenges, many crochet bloggers find selling digital products rewarding. It offers flexibility and the chance to monetize your passion. With the right strategies, it can become a significant income stream while allowing you to share your love for crochet.

How To Monetize a Crochet Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a crochet blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a crochet blog with an email newsletter and the pros and cons of email marketing for crochet bloggers.

How to Monetize a Crochet Blog with an Email Newsletter

Email newsletters are a powerful tool for crochet bloggers. They help you connect directly with your audience, keeping them informed about new content, products, or services. By building a list of subscribers, you can engage with your readers personally and even drive them to your blog or online store. Let's dive into how you can turn this method into a revenue stream.

First, start by offering an enticing lead magnet related to crochet. This could be a free eBook with crochet patterns, a helpful guide, or even a video tutorial. By providing valuable content for free, you will encourage visitors to sign up for your newsletter. Once you have subscribers, you can cultivate your relationship with them through regular updates, tips, and content specifically about crochet.

Once your newsletter is underway, it’s time to incorporate monetization strategies. You can promote your own products—like crochet kits, patterns, or tools. Another option is to include affiliate links to products you adore. If your readers trust your crochet expertise, they’ll be more inclined to purchase through your recommendations. You can even consider featuring paid ads for crochet brands that align with your blog and audience.

Ultimately, an email newsletter can enhance your crochet brand by creating a loyal community around your content. You can share exclusive content with subscribers or special discounts just for them. By offering them perks, your readers will value your newsletter even more, which can lead to increased sales and engagement over time.

Pros and Cons of Email Marketing for Crochet Bloggers

• Pros:
  • Direct Communication: You reach your audience directly in their inbox, increasing the chances of engagement.
  • Community Building: It helps foster a loyal community of crochet enthusiasts who've opted to hear from you.
  • High Conversion Rates: Email marketing tends to have a higher ROI compared to other platforms, as engaged subscribers are often ready to buy.
• Cons:
  • Time-Consuming: Creating frequent, high-quality content for emails can be time-intensive.
  • Subscribers' Write-Off: If readers don’t find your emails valuable, they may unsubscribe rapidly.
  • Technical Learning Curve: Setting up effective email marketing automation and design requires some technical know-how.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a crochet blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Crochet Blog With Consulting Services

Monetizing a crochet blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Crochet Bloggers

One of the biggest perks of selling consulting services as a crochet blogger is the opportunity to share your passion. You get to connect with others who love crochet as much as you do. This creates a strong community and opens doors for collaborations or networking.

Another advantage is the potential for good income. If you identify a niche market, there’s a chance to turn that passion into a profitable venture. Bloggers often find that their knowledge can command higher rates, especially if they offer unique insights or solutions.

On the flip side, the unpredictability of consulting can be a downside. Income may vary each month, which can be stressful. Also, handling client demands and expectations can be challenging, especially if you’re not used to a structured working environment.

Lastly, it does take time to establish credibility. Building a solid reputation in the consulting space often requires lots of effort, including showcasing your expertise consistently. For some, this can feel overwhelming or deter them from taking the leap.

Crochet Blog Monetization FAQs

What Is The Best Way To Make Money From Crochet Blogging?

If you want to build a successful crochet blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Crochet Blogging?

Absolutely! Some crochet blogs, like Carroway Crochet and Stitching Together get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Crochet Blog?

Learning how to start a crochet blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Crochet Bloggers Get Paid?

Most crochet bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some crochet bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Crochet Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean crochet blogging isn’t fun.

As a crochet blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Crochet Blog?

It’s absolutely worth it to start a crochet blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in crochet-related industries will take you seriously.

Final Thoughts on Monetizing a Crochet Blog

Congratulations! You’re now equipped with various ways to monetize your crochet blog. But before you dive in, here’s one last tip:

Diversify your income!

Using multiple monetization methods helps secure your blog's future. Think about it—if you rely on just one income source, you're at risk.

If you mix affiliate offers, display ads, and your own products, you’ll be in a much safer spot. Should any one source falter, your whole business won’t fall apart.

With this approach, a bit of hard work, and smart planning, you'll be well on your way to earning what your crochet blog truly deserves!

Why You Should Trust Our Crochet Blogging Content

You may be thinking, "that's all great, but what does Lasso know about crochet blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful crochet blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Crochet Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of crochet blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the crochet industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.