How to Monetize a Crochet Blog and Stitch Together Profits

So you've got your crochet blog up and running, now it's time to make some money!

Whether you're just starting out or already a crochet influencer, these monetization methods will help you turn your blog into a full-time business.

Let's dive into each method and see how you can start making bank from your crochet passion.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for crochet bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Crochet Bloggers

When it comes to the crochet blogging niche, there are a variety of affiliate products that you can recommend to your audience. Here are some different kinds of affiliate products to consider:

• Crochet Patterns: Recommend digital or physical crochet patterns for your audience to try out.
• Yarn and Hooks: Share your favorite yarn brands and crochet hooks with your audience.
• Crochet Kits: Suggest complete crochet kits for beginners or specific projects.
• Crochet Books: Recommend instructional books, pattern collections, or crochet inspiration books.
• Crochet Tools and Accessories: Promote various tools and accessories such as stitch markers, tape measures, and storage solutions.
• Crochet Classes and Workshops: Share online or in-person crochet classes and workshops for continued learning.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the crochet niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for crochet bloggers:

1. Etsy

   

   Commission Rate: 3.2% Per Sale

   Cookie Duration: 30 Days

   Etsy is a marketplace of handtrafted pieces and vintage treasures from sellers around the world. Get 5% commission per sale with 30-day cookies.

2. The Knot

   

   Commission Rate: 10% Per Sale

   Cookie Duration: 30 Days

   The Knot is the leading global family of brands that inspire, inform and celebrate communities as they move through life’s biggest milestones.

3. DMC

   

   Commission Rate: 5% Per Sale

   Cookie Duration: 30 Days

   DMC is the global brand leader in the manufacturing of hand needlework threads with the highest quality, reliability, and consistency.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

How To Monetize A Crochet Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

• Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
• Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
• Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

You Can Double Your Affiliate Sales With Lasso Displays

You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your crochet blog. If you’re ready to start making a serious affiliate income from your crochet site, sign up for Lasso today.

Affiliate Marketing Pros and Cons for Crochet Bloggers

Affiliate marketing can be a great way for bloggers to monetize their content. By partnering with relevant brands and promoting their products, bloggers can earn a commission for each sale made through their unique affiliate links.

On the pro side, affiliate marketing offers a passive income stream for bloggers, allowing them to earn money even when they're not actively creating new content. It also provides an opportunity to recommend products they genuinely love and use, adding value to their audience while earning a commission.

However, there are also some cons to consider. Affiliate marketing requires careful disclosure and ethical promotion to maintain trust with your audience. It also takes time and effort to find the right affiliate programs, create engaging content, and optimize for conversions.

Overall, affiliate marketing can be a valuable revenue stream for bloggers, but it's important to weigh the pros and cons and approach it with transparency and authenticity.

2. Display Ads

The second best way to monetize your crochet blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Crochet Blog With Display Ads

Monetizing a crochet blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

• 100,000+ Visitors per month - Raptive
• 50,000+ Sessions per month - Mediavine
• < 50,000+ Visitors per month - Ezoic

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

Display Ad Pros And Cons For Crochet Bloggers

Display ads can be a great way for crochet bloggers to monetize their websites. They are easy to set up and can generate passive income as long as there is traffic to the blog. However, they can also be intrusive and affect the user experience, potentially driving away visitors.

On the positive side, display ads can provide a steady stream of income for crochet bloggers, especially if they have a large and engaged audience. They require minimal maintenance and can be an effective way to monetize blog content without requiring direct sales or sponsorships.

On the downside, display ads can slow down the loading time of a website, which can negatively impact the user experience and search engine rankings. They can also be seen as a distraction from the main content of the blog, potentially leading to lower reader engagement.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the crochet niche.

A digital product is anything you can sell on your crochet blog that the customer will receive via download.

Check out these digital products to sell on your crochet blog:

• Crochet patterns: Create and sell your own unique crochet patterns for others to use.
• Online crochet courses: Offer video tutorials or e-books for beginners to learn crochet techniques.
• Crochet e-books: Write and sell comprehensive e-books on different crochet styles and projects.
• Printable crochet planner: Design and sell printable planners specifically for crochet enthusiasts to keep track of their projects.
• Crochet kits: Put together digital crochet kits with patterns, materials list, and instructions for specific projects.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Crochet Bloggers

One of the main advantages of selling digital products for crochet bloggers is the potential for passive income. Once the product is created and uploaded, it can continue to generate revenue without much ongoing effort.

Additionally, selling digital products allows for a wider reach and accessibility for customers. People from all over the world can purchase and download the product instantly, without the need for shipping or physical inventory.

On the downside, creating and selling digital products requires time and effort in the initial stages. It's important to invest in high-quality content and marketing to stand out in a competitive market.

Furthermore, there is a risk of piracy and unauthorized sharing of digital products, which can impact sales and revenue for crochet bloggers.

How To Monetize a Crochet Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a crochet blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a crochet blog with an email newsletter and the pros and cons of email marketing for crochet bloggers.

Before we dive into how to monetize your crochet blog with an email newsletter, let's talk about what exactly an email newsletter is and why it's such a great tool for crochet bloggers to monetize their blogs. An email newsletter is a regularly distributed email that contains content, updates, and promotions to engage with your audience. For crochet bloggers, an email newsletter can be used to share new patterns, tutorials, and product recommendations, all of which can be monetized.

How to Monetize a Crochet Blog with an Email Newsletter

To monetize your crochet blog with an email newsletter, you can include affiliate links to products and tools you use in your crochet projects. You can also offer exclusive patterns and tutorials to your email subscribers for a fee. Additionally, you can promote your own products, such as crochet patterns or handmade items, directly to your email list.

Pros and Cons of Email Marketing for Crochet Bloggers

• Pros: Email newsletters allow you to build a loyal and engaged audience, and provide a direct line of communication with your readers. This can lead to higher conversion rates and increased sales for your crochet products and affiliate recommendations.
• Cons: On the flip side, maintaining an email list can be time-consuming and requires consistent effort to keep subscribers engaged. There's also the risk of your emails ending up in spam folders, so it's important to follow best practices for email marketing.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a crochet blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Crochet Blog With Consulting Services

Monetizing a crochet blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Crochet Bloggers

One of the main pros of selling consulting services for crochet bloggers is the potential for a steady stream of income. By offering your expertise and knowledge to others in the crochet community, you can establish a reliable source of revenue.

Additionally, selling consulting services allows you to build a strong personal brand within the crochet niche. As you help other bloggers improve their skills and grow their own businesses, you become known as a trusted and knowledgeable resource in the community.

On the flip side, a potential con of selling consulting services is the time and effort required to effectively market and sell your services. It can be challenging to stand out in a crowded market, so you'll need to invest in marketing and networking to attract clients.

Another con to consider is the potential for burnout. Balancing your own crochet blog with consulting services can be demanding, so it's important to set boundaries and manage your workload effectively.

Crochet Blog Monetization FAQs

What Is The Best Way To Make Money From Crochet Blogging?

If you want to build a successful crochet blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Crochet Blogging?

Absolutely! Some crochet blogs, like Carroway Crochet and Stitching Together get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Crochet Blog?

Learning how to start a crochet blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Crochet Bloggers Get Paid?

Most crochet bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some crochet bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Crochet Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean crochet blogging isn’t fun.

As a crochet blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Crochet Blog?

It’s absolutely worth it to start a crochet blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in crochet-related industries will take you seriously.

Final Thoughts on Monetizing a Crochet Blog

Now that you know all the different ways you can monetize your crochet blog step-by-step, I have one bonus tip for you:

Use multiple monetization methods!

Diversifying your income streams is the best way to protect your business’s future.

If you promote affiliate offers, use display ads, and sell your own products, it won’t destroy your company if Amazon cuts its commission rates again.

With this multi-tiered approach, hard work, and careful planning, you’ll be on the fast track to earning what your online business deserves.

Why You Should Trust Our Crochet Blogging Content

You may be thinking, "that's all great, but what does Lasso know about crochet blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful crochet blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Crochet Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of crochet blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the crochet industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.