Niche Guides / Medical

How to Monetize a Medical Blog and Diagnosing Some Dollars

Learning how to monetize a medical blog properly is a crucial part of turning your passion for healthcare into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've got your medical blog up and running - now it's time to make some money!

Monetizing a medical blog can be super exciting and rewarding.

Whether you're just starting out or already a well-known medical influencer, these monetization methods will help you take your blog to the next level.

Let's dive into each method and see how you can turn your blog into a profitable business.

Why You Can Trust Our Medical Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many medical blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their medical blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for medical bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Medical Bloggers

When it comes to recommending affiliate products in the medical blogging niche, there are several options to consider:

  • Health supplements: These can include vitamins, minerals, and herbal supplements that promote overall health and wellness.
  • Fitness equipment: Recommend products like resistance bands, yoga mats, or dumbbells for at-home workouts.
  • Medical devices: Suggest products like blood pressure monitors, glucose meters, or pulse oximeters for monitoring health at home.
  • Healthy snacks: Recommend nutritious snacks like protein bars, nuts, or dried fruit for readers looking for convenient and healthy options.
  • Health and wellness books: Suggest books on topics like nutrition, exercise, mental health, or chronic illness management.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the medical niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for medical bloggers:

  1. SelfDecode

    SelfDecode

    Commission Rate: up to 25%

    Cookie Duration: 90 days

    SelfDecode combines your DNA, labs and lifestyle to provide you with personalized recommendations based on 350+ health risks.

  2. Loka Yoga School

    Loka Yoga School

    Commission Rate: 40%

    Cookie Duration: 30 days

    Loka Yoga School are world-renowned leading experts in yoga, breathwork and meditation. Their courses are internationally certified and accredited with Yoga Alliance.

  3. Innovet Pet

    Innovet Pet

    Commission Rate: 20% - 40% Per Sale

    Cookie Duration: 30 Days

    Innovet Pet is a pet supplement marketplace full of specialized products designed to fit the unique needs of different pets.

TIP: We maintain a database of the best affiliate programs. Click here to see the best health and wellness affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Medical Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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12/22/2023 09:32 pm GMT

You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your medical blog. If you’re ready to start making a serious affiliate income from your medical site, sign up for Lasso today.

Best for Monetization
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Affiliate Marketing Pros and Cons for Medical Bloggers

Affiliate marketing can be a lucrative opportunity for medical bloggers looking to monetize their content. By partnering with relevant healthcare brands, bloggers can earn passive income through affiliate commissions.

However, there are some drawbacks to consider. One potential con is the risk of promoting products that may not align with the blogger's values or audience. It's important for medical bloggers to carefully vet the products they promote to maintain credibility with their readers.

Another challenge of affiliate marketing for medical bloggers is the time and effort required to create high-quality content that effectively promotes affiliate products. Building trust with readers takes time, and bloggers must consistently provide valuable information to maintain their audience's interest.

Overall, affiliate marketing can be a valuable revenue stream for medical bloggers, but it requires careful consideration and strategic planning to ensure success while maintaining the integrity of the blog.

2. Display Ads

The second best way to monetize your medical blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Medical Blog With Display Ads

Monetizing a medical blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Medical Bloggers

Display ads can be a great source of income for medical bloggers looking to monetize their content. By allowing advertisers to display their ads on your site, you can earn money for every click or impression generated. This can be especially beneficial for bloggers with a large following or high traffic volume.

However, there are some drawbacks to consider as well. Display ads can sometimes be intrusive and affect the user experience on your site. They can also slow down your site's loading speed, which can negatively impact your SEO rankings. Additionally, some ads may not align with your blog's content or values, which can be off-putting to your readers.

It's important for medical bloggers to weigh the pros and cons of display ads carefully before implementing them on their site. Consider your audience, the potential impact on user experience, and whether the potential income outweighs any drawbacks. Ultimately, the decision to include display ads on your blog should align with your overall goals and priorities as a blogger.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the medical niche.

A digital product is anything you can sell on your medical blog that the customer will receive via download.

  • Online courses: Offer digital courses on topics such as nutrition, exercise, stress management, and mental health.
  • E-books: Create downloadable e-books on various health conditions, treatment options, and wellness tips.
  • Printable worksheets: Provide printable worksheets for tracking health metrics, setting goals, and creating meal plans.
  • Mobile apps: Develop mobile applications for tracking workouts, monitoring calorie intake, and managing medication schedules.
  • Webinars: Host live or recorded webinars featuring experts discussing medical advancements, healthy living, and disease prevention.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Medical Bloggers

One of the main advantages of selling digital products for medical bloggers is the potential for passive income. Once the product is created and marketed, it can continue to generate revenue without much ongoing effort. This can be especially beneficial for bloggers who want to diversify their income streams.

Additionally, digital products can help medical bloggers establish themselves as experts in their field. By offering valuable resources such as e-books, online courses, or webinars, bloggers can position themselves as trusted sources of information and attract a larger audience.

On the flip side, creating and selling digital products can be time-consuming and require a significant upfront investment of resources. From product development to marketing and customer support, bloggers may find themselves juggling multiple tasks to ensure the success of their digital products.

Furthermore, the digital landscape is constantly evolving, making it crucial for medical bloggers to stay updated on trends and technologies to remain competitive in the market. Adapting to changes and continuously improving digital products can be challenging but necessary for long-term success.

How To Monetize a Medical Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a medical blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a medical blog with an email newsletter and the pros and cons of email marketing for medical bloggers.

How to Monetize a Medical Blog with an Email Newsletter

One effective way to monetize a medical blog is by creating an email newsletter for your audience. By offering exclusive content, promotions, and updates to your subscribers, you can build a loyal following and generate revenue at the same time.

To get started, you'll need to set up an email marketing platform such as Mailchimp or ConvertKit. Create a sign-up form on your blog where visitors can opt-in to receive your newsletter. Make sure to promote the benefits of subscribing, such as access to expert medical advice, health tips, and special offers.

Once you have a growing list of subscribers, you can monetize your email newsletter by including sponsored content, affiliate links, or promoting your own products or services. Just be sure to strike a balance between promotional and valuable content to keep your subscribers engaged.

Pros and Cons of Email Marketing for Medical Bloggers

Pros:
  • Direct communication with your audience: Email newsletters allow you to connect with your readers on a personal level and build trust.
  • Targeted promotions: You can tailor your email content to specific segments of your audience, increasing the likelihood of conversions.
  • Passive income potential: Once you set up your email campaigns, you can generate revenue passively as your list grows.
Cons:
  • Email fatigue: Sending too many emails can lead to unsubscribes, so it's important to find the right balance.
  • Competition: With so many emails vying for attention in your subscribers' inboxes, it can be challenging to stand out.
  • Compliance regulations: Medical bloggers need to be aware of privacy laws and regulations when collecting and storing email addresses.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a medical blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Medical Blog With Consulting Services

Monetizing a medical blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Medical Bloggers

One of the main advantages of selling consulting services to medical bloggers is the potential for a steady stream of income. Medical bloggers often require expert advice and guidance on various topics, making consulting services a valuable and in-demand offering.

Additionally, working with medical bloggers allows consultants to build strong relationships within the healthcare industry. These connections can lead to additional opportunities for collaboration, networking, and expanding one's client base.

However, it's important to note that selling consulting services to medical bloggers may come with its challenges. For example, consultants may need to stay up-to-date on the latest trends and developments in the medical field to provide relevant and valuable advice to their clients.

Overall, selling consulting services to medical bloggers can be a rewarding venture for those with expertise in the healthcare industry. By offering valuable insights and guidance, consultants can help medical bloggers grow their platforms and reach a wider audience.

Earn More Money From Your Medical Blog

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Medical Blog Monetization FAQs

What Is The Best Way To Make Money From Medical Blogging?

If you want to build a successful medical blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Medical Blogging?

Absolutely! Some medical blogs, like Kevin MD and Everyday Health Group get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Medical Blog?

Learning how to start a medical blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Medical Bloggers Get Paid?

Most medical bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some medical bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Medical Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean medical blogging isn’t fun.

As a medical blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Medical Blog?

It’s absolutely worth it to start a medical blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in medical-related industries will take you seriously.

Final Thoughts on Monetizing a Medical Blog

So, now you've got the lowdown on how to make money from your medical blog. But here's a little extra tip for you:

Try using more than one way to make money!

Having different ways to bring in cash is the best way to keep your blog going strong.

If you mix things up by promoting products, using ads, and selling your own stuff, you'll be ready for anything.

By putting in the effort, making smart choices, and having a solid plan, you'll be well on your way to earning what your blog is worth.

Why You Should Trust Our Medical Blogging Content

You may be thinking, "that's all great, but what does Lasso know about medical blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful medical blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Medical Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of medical blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the medical industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Medical Blog

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