Niche Guides / Cooking

How to Monetize a Cooking Blog and Make Sizzling Earnings

Learning how to monetize a cooking blog properly is a crucial part of turning your passion for food into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've got your cooking blog up and running, now it's time to make some money!

Forget about the technical stuff, let's talk about how to monetize your blog.

Trust me, this is where the real fun begins!

Whether you're just starting out or already a cooking guru, these monetization methods will help you transform your blog into a profitable business.

Let's dive into each method and see how you can start cashing in on your passion for cooking!

Why You Can Trust Our Cooking Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many cooking blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their cooking blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for cooking bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Cooking Bloggers

When it comes to recommending affiliate products in the cooking blogging niche, there are various options to consider:

  • Cookware Sets: High-quality cookware sets are essential for any home cook and can be a great affiliate product to recommend.
  • Cutlery: Sharp knives and quality cutlery sets are must-haves in the kitchen, making them a popular choice for affiliate recommendations.
  • Kitchen Appliances: From stand mixers to air fryers, kitchen appliances are always in demand and can make for lucrative affiliate partnerships.
  • Cookbooks: Whether it's a collection of classic recipes or a trendy new cookbook, recommending cookbooks can be a great way to earn affiliate income.
  • Food Subscription Boxes: Monthly food subscription boxes can provide unique ingredients and recipes, making them a fun and convenient affiliate product to promote.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the cooking niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for cooking bloggers:

  1. Rachael Ray

    Rachael Ray

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    The Rachael Ray Store sells a beautiful assortment of cookware, cookbooks, dinnerware, bakeware, and more.

  2. Ketoconnect

    Ketoconnect

    Commission Rate: 40% Per Sale

    Cookie Duration: 90 Days

    KetoConnect is a globally recognized brand for its authenticity and quality content towards improving health and fitness through a keto diet.

  3. Cuisinart

    Cuisinart

    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    Cuisineart sells various kitchen appliances and tools. Get a 10% commission rate and 45-day cookie duration with their affiliate program!

TIP: We maintain a database of the best affiliate programs. Click here to see the best cooking affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Cooking Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your cooking blog. If you’re ready to start making a serious affiliate income from your cooking site, sign up for Lasso today.

Best for Monetization
Lasso: The All-In-One WordPress Plugin for Affiliate Marketing

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Affiliate Marketing Pros and Cons for Cooking Bloggers

Affiliate marketing can be a great way for cooking bloggers to monetize their content. By partnering with brands and promoting their products, bloggers can earn a commission on sales generated through their unique affiliate links.

On the positive side, affiliate marketing allows cooking bloggers to diversify their income streams and potentially earn passive income. It also provides an opportunity to recommend products that align with their brand and that their audience may find valuable.

However, there are some drawbacks to consider. For instance, bloggers need to be transparent about their affiliate partnerships to maintain trust with their audience. Additionally, the income from affiliate marketing can be unpredictable and may fluctuate based on various factors.

Overall, affiliate marketing can be a valuable revenue stream for cooking bloggers, but it's essential to approach it thoughtfully and authentically to ensure success.

2. Display Ads

The second best way to monetize your cooking blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Cooking Blog With Display Ads

Monetizing a cooking blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Cooking Bloggers

Display ads can be a great way for cooking bloggers to monetize their websites. These ads are easy to set up and can generate passive income for bloggers. They can be a good option for those who have a large audience and want to earn money without much effort.

However, display ads can also be intrusive and affect the user experience on your blog. They can slow down your website and make it look cluttered. Some users may find them annoying and choose to leave your site because of them.

It's important to find a balance when using display ads on your cooking blog. Consider the placement of the ads and how they impact the overall look and feel of your site. Test different ad networks and ad formats to see what works best for your audience and goals.

Overall, display ads can be a valuable source of income for cooking bloggers, but it's essential to weigh the pros and cons before implementing them on your site.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the cooking niche.

A digital product is anything you can sell on your cooking blog that the customer will receive via download.

Here are some digital products to sell on a cooking blog:

  • Recipe E-books: Collections of your best recipes in a downloadable PDF format.
  • Cooking Courses: Video tutorials on different cooking techniques or cuisines.
  • Meal Plans: Weekly or monthly meal plans with recipes and shopping lists.
  • Cooking Printables: Printable recipe cards, meal planners, and kitchen conversion charts.
  • Cooking Apps: Mobile apps with exclusive recipes, cooking tips, and meal planning tools.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Cooking Bloggers

Selling digital products as a cooking blogger has its own set of pros and cons. One major advantage is the potential for passive income, as once the product is created and marketed, it can continue to generate revenue without much additional effort. This can be a great way to monetize your blog and expand your income streams.

On the flip side, creating high-quality digital products can be time-consuming and require a significant upfront investment in terms of time and resources. Additionally, the digital products market can be competitive, so standing out and reaching your target audience can be a challenge. It's important to carefully consider whether the potential benefits outweigh the costs before diving into selling digital products.

Another benefit of selling digital products is the ability to reach a global audience and scale your business beyond your local reach. This can open up new opportunities for growth and exposure for your brand. However, it's essential to ensure that your digital products are valuable and relevant to your audience to maximize your chances of success in this competitive market.

In conclusion, selling digital products can be a lucrative opportunity for cooking bloggers, but it's important to weigh the pros and cons carefully before embarking on this journey. By creating valuable and unique digital products, effectively marketing them, and staying connected with your audience, you can leverage this opportunity to grow your blog and business in the long run.

How To Monetize a Cooking Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a cooking blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a cooking blog with an email newsletter and the pros and cons of email marketing for cooking bloggers.

How to Monetize a Cooking Blog with an Email Newsletter

If you have a cooking blog, one effective way to monetize it is by utilizing an email newsletter. By building an email list of engaged subscribers who are interested in your recipes and content, you can promote affiliate products, sponsored content, and your own products or services.

To get started, create a signup form on your blog where visitors can subscribe to your newsletter. Offer an incentive such as a free e-book with exclusive recipes to encourage sign-ups. Once you have a list of subscribers, regularly send out newsletters with valuable content, promotions, and affiliate links.

Make sure to segment your email list based on interests and engagement levels to send targeted content that resonates with your audience. Track the performance of your email campaigns using analytics to optimize your strategies and maximize your monetization efforts.

Pros and Cons of Email Marketing for Cooking Bloggers

  • Pros: Building a loyal audience, generating passive income, promoting affiliate products
  • Cons: Requires consistent effort, potential for unsubscribes, finding the right balance of promotional content

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a cooking blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Cooking Blog With Consulting Services

Monetizing a cooking blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Cooking Bloggers

One of the main advantages of selling consulting services to cooking bloggers is the potential for a steady stream of income. By offering your expertise and guidance to bloggers looking to improve their content, you can establish long-term relationships that result in recurring revenue.

Another benefit is the opportunity to showcase your skills and build credibility within the food blogging community. By sharing your knowledge and helping others succeed, you can position yourself as a trusted expert in the field, leading to more clients and opportunities in the future.

However, it's important to consider the time and effort required to provide consulting services. Working closely with bloggers to develop their content, answer their questions, and provide feedback can be time-consuming and may require a significant investment of your resources.

Additionally, you may encounter challenges such as dealing with difficult clients or managing conflicting priorities. It's important to weigh the pros and cons carefully before deciding whether selling consulting services to cooking bloggers is the right choice for you.

Earn More Money From Your Cooking Blog

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Cooking Blog Monetization FAQs

What Is The Best Way To Make Money From Cooking Blogging?

If you want to build a successful cooking blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Cooking Blogging?

Absolutely! Some cooking blogs, like Delish and Epicurious get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Cooking Blog?

Learning how to start a cooking blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Cooking Bloggers Get Paid?

Most cooking bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some cooking bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Cooking Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean cooking blogging isn’t fun.

As a cooking blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Cooking Blog?

It’s absolutely worth it to start a cooking blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in cooking-related industries will take you seriously.

Final Thoughts on Monetizing a Cooking Blog

So, now you have all the juicy details on how to make money from your cooking blog. But wait, I have a bonus tip just for you!

Don't put all your eggs in one basket - mix it up with multiple ways to make money!

By diversifying your income sources, you'll be safeguarding your blog's financial future.

Whether it's through affiliate marketing, ads, or selling your own products, having a variety of income streams will ensure your blog stays afloat even if one source takes a hit.

So, roll up your sleeves, plan carefully, and watch your online cooking blog flourish with the income it truly deserves!

Why You Should Trust Our Cooking Blogging Content

You may be thinking, "that's all great, but what does Lasso know about cooking blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful cooking blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Cooking Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of cooking blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the cooking industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Cooking Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

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Using a Secondary CTA Button to Improve Your Conversion Rate

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