Niche Guides / Cooking

How to Monetize a Cooking Blog and Make Sizzling Earnings

Learning how to monetize a cooking blog properly is a crucial part of turning your passion for food into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've started your cooking blog and now it's time to make some money! Let's dive into the exciting world of monetizing your blog.

Whether you're just starting out or you've already made a name for yourself in the cooking community, these monetization methods will help you turn your blog into a profitable business. Let's take a closer look at each one.

Why You Can Trust Our Cooking Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many cooking blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their cooking blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for cooking bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Cooking Bloggers

When it comes to recommending affiliate products in the cooking blogging niche, there are plenty of options to choose from. Here are some different kinds of affiliate products that can be recommended:

  • Cookware sets: These sets include various pots, pans, and other essential kitchen tools, making them a great recommendation for those who are starting out or looking to upgrade their cookware.
  • Recipe books: Recommending popular recipe books can be a valuable affiliate product, as they provide inspiration and guidance for cooking enthusiasts.
  • Kitchen gadgets: From blenders to food processors, there is a wide range of kitchen gadgets available that can simplify cooking tasks and make the process more enjoyable.
  • Specialty ingredients: Certain cooking styles or recipes require specific ingredients that may be harder to find. Recommending specialty ingredients can help your readers discover new flavors and enhance their culinary skills.
  • Cooking classes: Online cooking classes or workshops can be a fantastic recommendation for those looking to improve their cooking skills or learn new techniques.

By recommending these different kinds of affiliate products in your cooking blog, you can provide your readers with valuable resources and earn a commission at the same time.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the cooking niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for cooking bloggers:

  1. Rachael Ray

    Rachael Ray

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    The Rachael Ray Store sells a beautiful assortment of cookware, cookbooks, dinnerware, bakeware, and more.

  2. Ketoconnect

    Ketoconnect

    Commission Rate: 40% Per Sale

    Cookie Duration: 90 Days

    KetoConnect is a globally recognized brand for its authenticity and quality content towards improving health and fitness through a keto diet.

  3. Cuisinart

    Cuisinart

    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    Cuisineart sells various kitchen appliances and tools. Get a 10% commission rate and 45-day cookie duration with their affiliate program!

TIP: We maintain a database of the best affiliate programs. Click here to see the best cooking affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Cooking Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your cooking blog. If you’re ready to start making a serious affiliate income from your cooking site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Cooking Bloggers

Affiliate marketing can be a great opportunity for cooking bloggers to monetize their content and earn passive income. However, like any other marketing strategy, it has its pros and cons.

One of the biggest advantages of affiliate marketing for cooking bloggers is the potential for earning a commission on products or services that align with their niche. By promoting products they believe in and trust, bloggers can build credibility with their audience and increase their chances of making sales.

Another pro of affiliate marketing is the flexibility it offers. Bloggers can choose which products or brands to promote, giving them the freedom to align with their personal values and interests. Additionally, they can promote products that they genuinely use and love, making their recommendations more authentic and effective.

However, it's important to note that affiliate marketing also has its drawbacks. One of the main cons is the potential for a conflict of interest. Bloggers may face criticism from their audience if they promote products solely for the purpose of earning commissions, rather than focusing on providing valuable content.

2. Display Ads

The second best way to monetize your cooking blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Cooking Blog With Display Ads

Monetizing a cooking blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Cooking Bloggers

Display ads can be a great way for cooking bloggers to monetize their websites and generate income. One of the main advantages is that display ads can provide a passive income stream. Once the ads are set up, bloggers can earn money whenever visitors click on the ads or make purchases through them.

Another advantage is that display ads can be tailored to match the content of the cooking blog. This means that the ads will be relevant to the readers, increasing the chances of them clicking on the ads. Additionally, display ads can be customized to fit the overall design and aesthetic of the blog, creating a more seamless user experience.

However, there are also some drawbacks to consider. Display ads can sometimes be intrusive and disrupt the overall user experience of the blog. They can be distracting and take away from the content, potentially leading to decreased reader engagement. Additionally, bloggers may have less control over which specific ads are displayed, which could result in ads that are not aligned with the blogger's values or audience.

Overall, display ads can be a valuable source of income for cooking bloggers, but it's important to strike a balance between monetization and user experience. By carefully selecting and managing display ads, bloggers can enjoy the benefits while minimizing the potential downsides.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the cooking niche.

A digital product is anything you can sell on your cooking blog that the customer will receive via download.

Digital products to sell on a cooking blog:

  • Recipe eBooks: Curated collections of recipes for various cuisines or dietary preferences.
  • Meal plans: Pre-designed meal plans with grocery lists and recipes for busy individuals or specific dietary needs.
  • Cooking tutorials: Step-by-step video or written tutorials on various cooking techniques or specific recipes.
  • Printable recipe cards: Beautifully designed recipe cards that can be printed and used to organize favorite recipes.
  • Cooking templates: Templates for meal planning, grocery lists, and kitchen organization to help streamline cooking routines.
  • Cooking challenges: Fun and interactive challenges to motivate and engage readers in trying new recipes or techniques.
  • Subscriptions: Exclusive access to premium content, such as advanced recipes, personalized meal plans, or cooking masterclasses.
  • Cooking guides: Comprehensive guides on various cooking topics, such as knife skills, baking essentials, or grilling techniques.
  • Food photography presets: Digital filters or presets to enhance food photography and create visually appealing images.
  • Online cooking classes: Live or pre-recorded virtual cooking classes where readers can learn from expert chefs.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Cooking Bloggers

There are several pros and cons for cooking bloggers who are considering selling digital products. Let's start with the pros.

One major advantage is the potential for a passive income stream. By creating and selling digital products like e-books or online cooking courses, bloggers can earn money even while they sleep. Once the product is created, it can be sold repeatedly without much additional effort.

Another benefit is the ability to reach a wider audience. Selling digital products allows cooking bloggers to connect with people from all over the world, expanding their reach beyond their immediate blog audience. This can lead to increased visibility and potential collaborations or partnerships.

However, there are also some cons to consider. Creating high-quality digital products requires time and effort. From developing the content to designing the product and marketing it, there is a significant investment of resources required. Additionally, there is no guarantee of success. Not all digital products may resonate with the audience, and it can take time to find the right formula that sells.

How To Monetize a Cooking Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a cooking blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a cooking blog with an email newsletter and the pros and cons of email marketing for cooking bloggers.

How to Monetize a Cooking Blog with an Email Newsletter

An email newsletter can be a powerful tool for monetizing your cooking blog. By building a loyal subscriber base, you can engage with your audience on a more personal level and generate revenue through various means. Here are some steps to monetize your cooking blog with an email newsletter:

1. Create valuable content: To attract and retain subscribers, offer exclusive content such as recipes, cooking tips, and behind-the-scenes insights. Make sure your newsletter provides value and stands out from the content available on your blog.

2. Promote affiliate products: As a cooking blogger, you can recommend kitchen gadgets, cookbooks, and specialty ingredients to your subscribers. Join relevant affiliate programs and include affiliate links in your newsletter that lead to these products. When a subscriber makes a purchase through your link, you earn a commission.

3. Offer sponsored content: Collaborate with brands to feature their products in your newsletter. You can create sponsored recipe posts, product reviews, or even giveaways. Sponsored content allows you to monetize your newsletter while providing valuable exposure to brands that align with your cooking blog's niche.

4. Sell your own products or services: If you have developed your own line of cooking utensils, published a cookbook, or offer cooking classes, your email newsletter is an excellent platform to promote and sell these products or services directly to your subscribers.

Pros and Cons of Email Marketing for Cooking Bloggers

Pros:

  • Direct communication: Email newsletters allow you to communicate directly with your audience, fostering a stronger connection and building brand loyalty.
  • Targeted audience: With an email newsletter, you can segment your subscribers based on their interests, preferences, or demographics. This enables you to deliver personalized content and offers, increasing the likelihood of conversions.
  • Monetization opportunities: As mentioned earlier, email newsletters open up various monetization opportunities, such as affiliate marketing, sponsored content, and selling your own products or services.

Cons:

  • Building a subscriber base: Initially, it may take time and effort to build a substantial email subscriber list. You need to consistently provide valuable content on your blog and implement strategies to encourage visitors to subscribe to your newsletter.
  • Email deliverability: Ensuring that your newsletters reach your subscribers' inboxes can be a challenge. It's important to follow best practices, avoid spam triggers, and regularly monitor your email deliverability rates.
  • Competition in the inbox: Subscribers receive numerous emails daily, so standing out in their crowded inboxes can be difficult. You need to craft compelling subject lines and create engaging content to capture their attention.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a cooking blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Cooking Blog With Consulting Services

Monetizing a cooking blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Cooking Bloggers

Selling consulting services can be a great opportunity for cooking bloggers to monetize their expertise and knowledge. It allows them to share their passion for cooking with others while also earning income.

One of the main advantages of selling consulting services is the potential for a high income. Cooking bloggers can charge premium prices for their expertise, especially if they have a strong following and a reputation for delivering valuable advice and guidance.

Another pro is the flexibility that comes with offering consulting services. Bloggers can set their own schedules and work with clients on a one-on-one basis, allowing them to tailor their services to meet the specific needs and goals of each individual.

However, there are also some cons to consider. Selling consulting services requires a significant investment of time and effort. Bloggers need to dedicate time to marketing their services, finding clients, and delivering high-quality consultations. It can also be challenging to manage client expectations and ensure that they are satisfied with the services provided.

Earn More Money From Your Cooking Blog

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Cooking Blog Monetization FAQs

What Is The Best Way To Make Money From Cooking Blogging?

If you want to build a successful cooking blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Cooking Blogging?

Absolutely! Some cooking blogs, like Delish and Epicurious get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Cooking Blog?

Learning how to start a cooking blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Cooking Bloggers Get Paid?

Most cooking bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some cooking bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Cooking Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean cooking blogging isn’t fun.

As a cooking blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Cooking Blog?

It’s absolutely worth it to start a cooking blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in cooking-related industries will take you seriously.

Final Thoughts on Monetizing a Cooking Blog

So now you know all the different ways to make money from your cooking blog, step-by-step. But here's an extra tip for you:

Try using multiple methods to monetize!

Diversifying your income streams is the key to protecting your blog's future.

If you promote affiliate offers, use display ads, and sell your own products, you won't be too affected if Amazon cuts its commission rates again.

With this multi-tiered approach, hard work, and careful planning, you'll be well on your way to earning what your cooking blog truly deserves.

Why You Should Trust Our Cooking Blogging Content

You may be thinking, "that's all great, but what does Lasso know about cooking blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful cooking blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Cooking Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of cooking blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the cooking industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Cooking Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

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Using a Secondary CTA Button to Improve Your Conversion Rate

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