Niche Guides / Counseling

How to Monetize a Counseling Blog and Find Therapeutic Earnings

Learning how to monetize a counseling blog properly is a crucial part of turning your passion for therapy into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've mastered the basics of blogging - now it's time to make some money with your counseling blog!

Trust me, monetizing your blog can be exciting and rewarding.

Whether you're just starting out or already a counseling influencer, these methods will help you turn your blog into a profitable business.

Let's dive into each monetization strategy in detail.

Why You Can Trust Our Counseling Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many counseling blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their counseling blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for counseling bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Counseling Bloggers

When it comes to recommending affiliate products in the counseling blogging niche, there are several options to consider:

  • Online therapy platforms: These platforms allow users to connect with licensed therapists online for counseling sessions, making them a valuable resource for individuals seeking professional help.
  • Self-help books: Recommending books on topics such as mindfulness, self-care, and personal development can provide valuable resources for readers looking to improve their mental health.
  • Journals and workbooks: Providing recommendations for guided journals and workbooks can help readers engage in self-reflection and personal growth exercises.
  • Mental health apps: There are a variety of apps available that offer tools for managing stress, tracking moods, and practicing mindfulness, all of which can be beneficial for readers seeking additional support.
  • Online courses and workshops: Recommending courses and workshops on topics such as anxiety management, relationship skills, and stress reduction can provide readers with opportunities to learn new skills and strategies for improving their mental health.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the counseling niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for counseling bloggers:

  1. SelfDecode


    Commission Rate: up to 25%

    Cookie Duration: 90 days

    SelfDecode combines your DNA, labs and lifestyle to provide you with personalized recommendations based on 350+ health risks.

  2. Loka Yoga School

    Loka Yoga School

    Commission Rate: 40%

    Cookie Duration: 30 days

    Loka Yoga School are world-renowned leading experts in yoga, breathwork and meditation. Their courses are internationally certified and accredited with Yoga Alliance.

  3. Innovet Pet

    Innovet Pet

    Commission Rate: 20% - 40% Per Sale

    Cookie Duration: 30 Days

    Innovet Pet is a pet supplement marketplace full of specialized products designed to fit the unique needs of different pets.

TIP: We maintain a database of the best affiliate programs. Click here to see the best health and wellness affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Counseling Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your counseling blog. If you’re ready to start making a serious affiliate income from your counseling site, sign up for Lasso today.

Best for Monetization
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Affiliate Marketing Pros and Cons for Counseling Bloggers

Affiliate marketing can be a great way for bloggers to monetize their content. By partnering with companies and promoting their products or services, bloggers can earn a commission for each sale or referral they generate.

One major advantage of affiliate marketing for bloggers is the potential for passive income. Once the initial work of creating content and setting up affiliate links is done, bloggers can continue to earn money from those links without much additional effort.

However, there are also some drawbacks to consider. Affiliate marketing can sometimes come across as too salesy or promotional, which may turn off some readers. It's important for bloggers to strike a balance between promoting products and providing valuable content to their audience.

Overall, affiliate marketing can be a valuable revenue stream for bloggers, but it's important to approach it thoughtfully and authentically to maintain trust with your audience.

2. Display Ads

The second best way to monetize your counseling blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Counseling Blog With Display Ads

Monetizing a counseling blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Counseling Bloggers

Display ads can be a valuable source of income for counseling bloggers looking to monetize their websites. These types of ads are easy to set up and can generate passive income as long as there is consistent traffic to the site.

However, display ads can sometimes clutter the layout of a blog and may affect the overall user experience. Some visitors may find them distracting or intrusive, which could potentially drive them away from the site.

It's important for counseling bloggers to carefully consider the placement and frequency of display ads on their websites to ensure they are not overwhelming or off-putting to their audience. Finding the right balance between monetization and user experience is key.

Ultimately, display ads can be a beneficial revenue stream for counseling bloggers, but it's essential to weigh the pros and cons to make informed decisions that align with the overall goals of the blog.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the counseling niche.

A digital product is anything you can sell on your counseling blog that the customer will receive via download.

  • Printable Worksheets: Customized worksheets for clients to work on at home.
  • Guided Meditation MP3s: Audio recordings to help clients relax and de-stress.
  • Online Courses: Self-paced courses on various topics related to mental health and well-being.
  • Ebooks: Digital books covering different aspects of counseling and personal development.
  • Webinars: Live or recorded webinars on specific counseling techniques or coping strategies.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Counseling Bloggers

One of the main advantages of selling digital products for counseling bloggers is the potential for passive income. Once the product is created and marketed, it can continue to generate revenue without much ongoing effort. This can free up time for bloggers to focus on other aspects of their business or personal life.

Another benefit is the ability to reach a wider audience. Digital products can be easily shared and distributed online, allowing bloggers to connect with individuals from all around the world. This can help build a larger community and increase the impact of their counseling services.

On the flip side, creating high-quality digital products can be time-consuming and require a certain level of technical expertise. Bloggers may need to invest in software, tools, or outsourcing to ensure their products meet industry standards. Additionally, selling digital products can be competitive, requiring bloggers to continuously innovate and stay up-to-date with market trends to stand out.

Overall, selling digital products can be a rewarding endeavor for counseling bloggers looking to expand their reach and generate additional income. However, it's essential to weigh the pros and cons carefully and develop a solid strategy to ensure success in this competitive landscape.

How To Monetize a Counseling Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a counseling blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a counseling blog with an email newsletter and the pros and cons of email marketing for counseling bloggers.

How to Monetize a Counseling Blog with an Email Newsletter

If you're a counseling blogger looking to monetize your blog, an email newsletter can be a great tool to help you achieve that goal. By building a list of subscribers who are interested in your content and expertise, you can create a direct line of communication with your audience and offer them products or services that can help them further.

One way to monetize your counseling blog with an email newsletter is by offering exclusive content or resources to your subscribers. This could include worksheets, guides, or even online courses that provide additional value to your audience and can be sold for a fee.

Another method is to partner with relevant brands or companies as an affiliate and promote their products or services to your email list. By including affiliate links in your newsletter, you can earn a commission for every sale that is made through your referral.

Pros and Cons of Email Marketing for Counseling Bloggers

  • Pros:
    • Direct communication with your audience
    • Ability to offer exclusive content or resources
    • Potential to earn passive income through affiliate marketing
  • Cons:
    • Requires time and effort to build and maintain an email list
    • Risk of subscribers unsubscribing if they feel overwhelmed with promotional content
    • May not be as effective for bloggers with a small audience

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a counseling blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Counseling Blog With Consulting Services

Monetizing a counseling blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Counseling Bloggers

One of the main advantages of selling consulting services for counseling bloggers is the opportunity to share your expertise and help others succeed in their blogging journey. By offering guidance, support, and advice, you can make a real difference in the lives of your clients.

Another benefit is the potential for a flexible schedule and the ability to work from anywhere. As a consultant, you have the freedom to set your own hours and choose the projects that interest you. This flexibility can be especially appealing for those looking to balance work with other commitments.

On the flip side, selling consulting services can sometimes be challenging due to the competitive nature of the industry. With so many consultants vying for clients, it's essential to differentiate yourself and showcase your unique value proposition to stand out from the crowd.

Additionally, selling consulting services requires strong communication and interpersonal skills to effectively connect with clients and build lasting relationships. It's crucial to be able to listen actively, ask the right questions, and provide valuable insights to help your clients achieve their blogging goals.

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Counseling Blog Monetization FAQs

What Is The Best Way To Make Money From Counseling Blogging?

If you want to build a successful counseling blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Counseling Blogging?

Absolutely! Some counseling blogs, like Ashley Turner and Good Therapy get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Counseling Blog?

Learning how to start a counseling blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Counseling Bloggers Get Paid?

Most counseling bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some counseling bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Counseling Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean counseling blogging isn’t fun.

As a counseling blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Counseling Blog?

It’s absolutely worth it to start a counseling blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in counseling-related industries will take you seriously.

Final Thoughts on Monetizing a Counseling Blog

So, now that you've got the lowdown on how to make money from your counseling blog, here's a bonus tip:

Don't put all your eggs in one basket! It's smart to have multiple ways to bring in cash.

By mixing things up with affiliate deals, ads, and your own products, you'll be more secure if one method takes a hit.

With this approach, some elbow grease, and a bit of planning, you'll be well on your way to raking in the rewards your online biz deserves!

Why You Should Trust Our Counseling Blogging Content

You may be thinking, "that's all great, but what does Lasso know about counseling blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful counseling blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Counseling Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of counseling blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the counseling industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Counseling Blog

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