How to Monetize a Counseling Blog and Find Therapeutic Earnings

So, you’ve got your counseling blog up and running – nice work! But now it’s time to make some money from it.

Whether you’re just starting out or you’ve been at this for a while, I’ve got some great monetization methods for you to try.

Let’s dive in and turn your counseling blog into a full-time business!

1. Affiliate Marketing

Affiliate marketing is the best monetization method for counseling bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Counseling Bloggers

There are various affiliate products that can be recommended in the counseling blogging niche, including:

• Self-help books: Recommend books that provide tips and strategies for personal development and mental health improvement.
• Online therapy platforms: Promote platforms that offer online counseling services for individuals seeking professional help.
• Mental wellness apps: Suggest apps that focus on meditation, mindfulness, and stress reduction for better mental health.
• Workbooks and journals: Share resources that offer guided exercises and prompts for self-reflection and personal growth.
• Health and wellness products: Recommend products such as aromatherapy items, stress-relief tools, and relaxation aids.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the counseling niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for counseling bloggers:

1. SelfDecode

   

   Commission Rate: up to 25%

   Cookie Duration: 90 days

   SelfDecode combines your DNA, labs and lifestyle to provide you with personalized recommendations based on 350+ health risks.

2. Loka Yoga School

   

   Commission Rate: 40%

   Cookie Duration: 30 days

   Loka Yoga School are world-renowned leading experts in yoga, breathwork and meditation. Their courses are internationally certified and accredited with Yoga Alliance.

3. Innovet Pet

   

   Commission Rate: 20% - 40% Per Sale

   Cookie Duration: 30 Days

   Innovet Pet is a pet supplement marketplace full of specialized products designed to fit the unique needs of different pets.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

How To Monetize A Counseling Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

• Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
• Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
• Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

You Can Double Your Affiliate Sales With Lasso Displays

You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your counseling blog. If you’re ready to start making a serious affiliate income from your counseling site, sign up for Lasso today.

Affiliate Marketing Pros and Cons for Counseling Bloggers

Affiliate marketing can be a lucrative source of passive income for counseling bloggers. By promoting relevant products or services, bloggers can earn a commission for every sale or lead generated through their unique affiliate links. This can be a great way to monetize a counseling blog and provide valuable resources to readers.

However, it's important to consider the potential drawbacks of affiliate marketing. Over-promotion of products or services can come across as inauthentic and damage the blogger's credibility. Additionally, navigating the legal and ethical considerations of affiliate marketing, such as disclosure requirements, can be complex and time-consuming.

Overall, affiliate marketing can be a beneficial revenue stream for counseling bloggers, but it's essential to approach it thoughtfully and transparently. By carefully selecting and promoting products or services that align with the blogger's values and audience's needs, affiliate marketing can be a win-win for all parties involved.

2. Display Ads

The second best way to monetize your counseling blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Counseling Blog With Display Ads

Monetizing a counseling blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

• 100,000+ Visitors per month - Raptive
• 50,000+ Sessions per month - Mediavine
• < 50,000+ Visitors per month - Ezoic

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

Display Ad Pros And Cons For Counseling Bloggers

Display ads are a common form of online advertising that can be beneficial for counseling bloggers. One of the main pros of display ads is the potential for a high reach and visibility to a large audience. This can help counseling bloggers increase their blog traffic and reach more potential clients.

On the other hand, display ads can be seen as intrusive to the user experience and may lead to a negative perception of the blog. Additionally, some display ads may not be relevant to the content of the blog, which can be off-putting to readers. It's important for counseling bloggers to weigh the pros and cons of display ads before implementing them on their blog.

Another advantage of display ads is the potential for monetization, as bloggers can earn revenue from ad placements on their site. However, this also comes with the challenge of finding the right balance between ads and content to ensure a positive user experience. Overall, counseling bloggers should carefully consider the pros and cons of display ads before deciding whether to incorporate them into their blog strategy.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the counseling niche.

A digital product is anything you can sell on your counseling blog that the customer will receive via download.

Here are some digital products to sell on a counseling blog:

• Self-help e-books: Create and sell e-books on topics like stress management, mindfulness, and self-care.
• Online courses: Develop and offer online courses on coping skills, emotional regulation, and relationship building.
• Printable worksheets: Design and sell printable worksheets for journaling, goal setting, and self-reflection exercises.
• Guided meditation recordings: Produce and sell audio recordings for relaxation, stress reduction, and mindfulness practices.
• Therapy resources: Offer digital resources for therapists, such as assessment tools, treatment planning templates, and intervention guides.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Counseling Bloggers

One of the major pros of selling digital products for counseling bloggers is the potential for passive income. Once the product is created and marketed, it can continue to generate revenue without much ongoing effort. This allows bloggers to focus on other aspects of their business or personal life.

Another advantage is the ability to reach a wider audience. Digital products can be easily distributed and accessed by people all over the world, allowing bloggers to expand their reach and impact. This can also lead to increased recognition and credibility within the counseling industry.

On the downside, creating and selling digital products requires time and effort upfront. It's important to invest in quality content creation and marketing in order to stand out in a competitive market. Additionally, there may be technical challenges involved in setting up and maintaining the digital product platform.

Furthermore, there is the risk of piracy and unauthorized distribution of digital products. Bloggers will need to take steps to protect their products and monitor for any instances of copyright infringement.

How To Monetize a Counseling Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a counseling blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a counseling blog with an email newsletter and the pros and cons of email marketing for counseling bloggers.

How to Monetize a Counseling Blog with an Email Newsletter

One great way to monetize your counseling blog is by creating an email newsletter. You can offer exclusive content, special promotions, and personalized advice to your subscribers. By providing value through your newsletter, you can attract more loyal followers and potential clients.

Pros and Cons of Email Marketing for Counseling Bloggers

• Pros: You can build a stronger connection with your audience, increase website traffic, and generate more leads for your counseling services.
• Cons: It can be time-consuming to create and maintain an email list, and there's no guarantee that all subscribers will engage with your content.

Email newsletters are a great way for counseling bloggers to connect with their audience on a more personal level. They can provide valuable resources, such as tips for managing stress or coping with anxiety, which can help build trust and credibility with their readers. Additionally, newsletters can be used to promote counseling services, workshops, or online courses, making it a valuable tool for monetization.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a counseling blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Counseling Blog With Consulting Services

Monetizing a counseling blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Counseling Bloggers

One of the pros of selling consulting services for counseling bloggers is the opportunity to share your expertise and help others succeed in their blogging careers. By offering your knowledge and experience, you can make a positive impact on the blogging community and build a reputation as a trusted consultant.

Another advantage is the potential for financial gain. Selling consulting services can be a lucrative business, especially if you are able to establish yourself as an expert in your field. With the right marketing and networking, you can attract clients who are willing to pay for your valuable advice and guidance.

On the other hand, one potential downside of selling consulting services for counseling bloggers is the time and effort required to establish your business. Building a client base and gaining recognition as a reputable consultant can take time and dedication, especially in a competitive market.

Additionally, there may be challenges in managing client expectations and delivering results. It's important to set realistic goals and communicate effectively with your clients to ensure a positive and successful consulting experience for both parties involved.

Counseling Blog Monetization FAQs

What Is The Best Way To Make Money From Counseling Blogging?

If you want to build a successful counseling blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Counseling Blogging?

Absolutely! Some counseling blogs, like Ashley Turner and Good Therapy get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Counseling Blog?

Learning how to start a counseling blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Counseling Bloggers Get Paid?

Most counseling bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some counseling bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Counseling Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean counseling blogging isn’t fun.

As a counseling blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Counseling Blog?

It’s absolutely worth it to start a counseling blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in counseling-related industries will take you seriously.

Final Thoughts on Monetizing a Counseling Blog

So, now that you've got the lowdown on how to make money from your counseling blog, here's one more piece of advice:

Don't put all your eggs in one basket!

Diversifying your income streams is the key to long-term success.

By using a mix of affiliate offers, display ads, and your own products, you'll be better equipped to weather any changes in the online marketplace.

So, put in the hard work, plan carefully, and watch your online business thrive!

Why You Should Trust Our Counseling Blogging Content

You may be thinking, "that's all great, but what does Lasso know about counseling blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful counseling blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Counseling Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of counseling blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the counseling industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.